Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling. Focus on the core message or CTA you want to convey.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Sadness leads to giving. Fear leads to loyalty.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Lattice

MAY 31, 2016

Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

The Lead Agency

MAY 25, 2023

While any company can say they have a great offering, a well-written case study that showcases your past successes and clients’ real experiences in their own words shows that your claims aren’t just sales talk – they’re the reality. The goal is to present your case study in a way that’s accessible and reader-friendly for your target audience.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

DECEMBER 29, 2020

If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Video marketing is valuable throughout the sales funnel. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. What’s working? What are the reliable tactics that deliver?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Webbiquity

AUGUST 9, 2022

There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend. Wrapping up.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. ” This curiosity gap can be created by teasing a surprising statistic, sharing a thought-provoking quote, or presenting a surprising anecdote.

B2B 128

B2B Storytelling Impressions B2B Sales 128

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. This industry is extremely niche, but each sale can lead to 8-figure deals for my client.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Heinz Marketing

AUGUST 25, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 3 Attribution Considerations for B2B Lead Generation. Some of the best questions the presenters at Content Marketing World have been asked about content marketing.

Barriers 45

Barriers Storytelling Marketing Attribution B2B 45

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision.

Allocation 121

Allocation Barriers Lead Scoring Lead Ranking 121

Content Standard

APRIL 23, 2024

Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making. Shapes the narrative around the value of marketing: Be an articulate storyteller. Ironically, I’ve found the opposite to be true.

CMO 57

CMO Enterprise Management Planning Work Management 57

Rev

DECEMBER 8, 2017

When it comes to building a sales team, a lot of us look at the wrong things. We tend to focus in on the items that might sound nice, but don’t exactly equate to much, like the buzzwords they use or if they have a “sales mentality.” Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. The result?

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

The Customer

NOVEMBER 30, 2020

I have plenty of experience as a moderator ; from helming the very first panel on Voice at CES (and thanks to the pandemic, potentially the last) to discussions with leading media personalities at the NAB Show and I’ve hosted probably 100 podcast episodes. As a storyteller I like a set-up, a through-line, and a resolve.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Zoominfo

APRIL 12, 2016

If you received 1,000 leads today, could you turn them into business? The sales industry is caught up in B2B lead generation. Companies harvest leads from lead providers without guaranteeing their ROI. Studies show that this is because half of the leads generated aren’t ready to buy. We all forget stuff.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Leads Lead 100

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Much lower production costs. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. From there, I held several other Head of Sales roles. How do we develop our storytelling?

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Storytelling. Slides and presentations. Conclusion.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Marketing Insider Group

JUNE 29, 2020

It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. In Fenn’s article, he talks about video content marketing and its complexities, as he was the head of video sales and strategy for AOL. Leading with hooks in your messaging that push a sale won’t do much for driving trust.

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364

Martech

JUNE 26, 2023

He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Whether generating more leads or increasing brand recognition, identifying your goals and objectives is the first step to achieving them. Create content-worthy moments.

Event Marketing 107

Event Marketing Paid Search Agency Marketing Management Storytelling 107

Kaon

MARCH 13, 2018

Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. If visitors get involved and actively participate in the experience, it is much more memorable versus passively watching a PowerPoint presentation. The future has arrived. About MultiTaction.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. LinkedIn, Twitter. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

ClearVoice

APRIL 3, 2024

Can a blog post lead to a sale? But that’s not its primary function, and the data you present to support the investment should reflect that. Beyond that, you’ll want to choose an effective strategy for presenting the case, depending on the type of decision-maker you’ll be dealing with. Absolutely!

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Only B2B

JULY 20, 2020

Firstly, let’s understand “what a Sales Pitch is”. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Be short, precise and to the point.

Telemarketing 139

Telemarketing Privacy Policies Demand Generation Agencies Wikipedia 139

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Salesforce Marketing Cloud

JUNE 28, 2023

Let’s be real, the sales pitch has evolved. Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. That means your sales pitch is likely to be a prospect’s first interaction with your company — so make it count.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98