Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Marketing Insider Group

JULY 19, 2015

The same can be said for business and storytelling. And although such primitive urges are strong, they don’t rule our actions. When prepping for that presentation, sales pitch, or marketing copy, do you study desire and the consequences of pursuing it? It’s revealed daily as buyers and sellers perform the transaction tango.

Storytelling 100

Storytelling Business Television marketing B2B Sales 100

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Heinz Marketing

AUGUST 25, 2018

Some of the best questions the presenters at Content Marketing World have been asked about content marketing. The New Rules of B2B Sales. A look at some of the new rules of B2B sales that have nothing to do with the new shiny digital tools. The 7 Storytelling Secrets of Successful Salespeople. Great article, Manny Rivas.

Barriers 42

Barriers Storytelling Marketing Attribution B2B 42

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., Nancy Duarte presenting at MarTech.

Effectiveness 114

Effectiveness Tips Storytelling Conference 114

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Stories make presentations better. Business’s Storytelling Problem.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Outbrain

OCTOBER 2, 2018

For some time, this has been a rule the industry lived by. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Use a Persuasive Email Style You don’t build trust in your professionalism merely by showing that you know what you’re talking about, but also through presentational details.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. “Aren’t writers just writers?” My colleague wasn’t convinced.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect. We need images for speaking engagements, internal presentations, social posts, blog images, Slack shenanigans; why not use memes?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 47

Storytelling Paid Search Agency Ads Advertising Agencies 47

Webbiquity

JULY 5, 2016

According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Present Solutions. Here’s how to hit a home run every time. Tell a Story.

Comparison 172

Comparison Storytelling Press Contact Marketing 172

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Marketing Insider Group

JULY 23, 2014

Late last year I shared the 25 best presentations of the year on slideshare. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. geekingout ).

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

Unbounce

AUGUST 4, 2021

Four Rules for Better Landing Page Copy (With Examples). By following the right structure, you can present a gripping story that also markets your product. One popular storytelling framework across subjects is ABT (And, But, Therefore). You’ll be converting more visitors in no time. Get rid of jargon.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. We have a strict rule: no pontificating to the masses.” We paired people into cross-functional groups, and each team had to present on a particular use case.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. I only accept finance/business news if it’s presented to me via Morning Brew social media posts. UEFA: Inclusivity. “A

Social Media 91

Social Media Media Brand Identity Branding 91

Content Standard

MARCH 13, 2015

Novak is a great storyteller. As we marketers delve deeper into storytelling, there’s a lot of new territory. Think back to the stories you’ve heard from the greatest storytellers. Novak’s The Book with No Pictures that will help you on your storytelling journey: 1. Know Your Audience.

Storytelling 40

Storytelling Thought Leadership Newsletter Rules 40

B2B Digital Marketer

NOVEMBER 23, 2023

Join us as we navigate the challenges and benefits presented by current SEO trends, gaining actionable insights that can shape your content creation endeavors. ” “Sometimes, breaking the rules is where innovation lies.” ” “You can’t just rank; you have to resonate.”

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 103

Storytelling Content Lead Ranking Rules 103

Marketing Interactions

OCTOBER 15, 2021

The role of the B2B marketer must evolve to be the market whisperer and master storyteller across the continuum of the customer lifecycle. Yes, other roles can—and will—add their touches, but consistency and relevance rule the day. There needs to be one orchestrator of brand narrative: messaging, content, and story.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Hubspot

MAY 5, 2014

If you''re regularly on our blog, you know that we love SlideShare presentations. Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Content Marketing Institute

JUNE 8, 2018

“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal). While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. 4 Secrets of Great Storytellers.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Marketing Insider Group

AUGUST 1, 2015

As a storyteller with a degree in electrical engineering, I’m about as dual-brained as one can get. My bi-modal education helps me to present ideas and teach concepts. The storyteller cannot live on one side or the other. I attend both the churches of Pathos and Logos. We need both fact and emotion to tell the whole story.

Storytelling 100

Storytelling Rules Education B2B Marketing 100

Martech

APRIL 5, 2023

If you don’t have one, come up with one, even if it’s just for the present quarter. Dig deeper: Authentic storytelling: 5 rules for the new frontier of marketing 3. Establish or upgrade an email testing plan An email testing plan will help you learn more about your customers and measure your email effectiveness.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. Find out more: Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

The ROI Guy

APRIL 15, 2014

More and more, doctors need to affiliate with larger hospitals and heath care organizations, and must play by the rules set by corporate – maybe a chief medical or pharmaceutical officer – who must play by the rules set by the insurance companies and governments. The ACA is a huge change that is rocking the insurance world.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

B2BMarketing.net

NOVEMBER 6, 2023

Oh, and in between his presentation, Jon also managed to throw in a few dad jokes. Marketers should consider implementing the 80/20 rule by identifying their top 20% of customers that generate 80% of their revenue. Some other key takeaways? ABM unlaced: Getting your GTM into the red zone Have you ever compared ABM to American football?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. We have a strict rule: no pontificating to the masses.” We paired people into cross-functional groups, and each team had to present on a particular use case. Let’s get into it.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Today, relying solely on creative storytelling is no longer sufficient. Yet, authentic engagement, surpassing mere follower counts, will be the cornerstone of triumph.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

EveryoneSocial

JUNE 2, 2020

Researchers at the Technical University of Denmark suggests the collective global attention span is narrowing due to the amount of information that is presented to the public. Use storytelling to build trust. Brain Rules ). This means your marketing communications strategy needs to work harder, but also smarter.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Outbrain

FEBRUARY 15, 2023

There is a growing connection between storytelling and performance. Privacy is about building trusting relationships with their audience, and the new cookieless world will present an opportunity to not only establish that relationship but also act as a platform for a great value exchange.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Today, relying solely on creative storytelling is no longer sufficient. Yet, authentic engagement, surpassing mere follower counts, will be the cornerstone of triumph.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52