Martech

NOVEMBER 29, 2023

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ. The post Take back your ROI by owning your data appeared first on MarTech. Click here to view more MarTech webinars.

ROI 92

ROI Enterprise Management Webinar Metrics Digital Asset Management 92

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. To increase ROI. Only the best qualified accounts enter the funnel if we place a strong emphasis on ROI. This is only one of the ways that an account-based marketing strategy optimizes ROI. Easy to Measure ROI.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. Here are a few of my main takeaways.

ROI 115

ROI B2B Work Management Guidelines 115

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. Sign up today!

API 89

API Marketing Management Advertising Agencies Conversion 89

Contently

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Martech

MAY 10, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech. Click here to view more MarTech webinars.

Lead Gen 99

Lead Gen ROI Webinar Metrics Marketing & Strategy 99

Navigate the Channel

SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI? Having concrete goals is the foundation of ROI assessment. A positive balance indicates a favorable ROI.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Doing so reinforces the information you’re delivering across all channels for the maximum ROI. The post 5 Tips to Maximize Your Trade Show ROI appeared first on ER Marketing.

Trade Show 65

Trade Show ROI Tips Press 65

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? Did it help them to progress conversations? Present findings clearly and concisely: B2B marketers should present their findings in a way that is easy for the CEO to understand. Here ’s our advice. Discussing PR with the CEO can be awkward, really awkward.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

Martech

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. Click here to view more MarTech webinars.

Lead Generation 97

Lead Generation ROI Webinar Metrics Marketing & Strategy 97

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Be conservative and allocate 25-30 percent of your overall marketing budget for trade shows, especially if you couldn't track ROI before. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult. The post How to measure content marketing ROI and ROE appeared first on MarTech.

ROI 143

ROI Content Marketing Planning Gartner 143

Marketing Insider Group

JUNE 1, 2020

And I would be thrilled to come present to your team on the power of empathy! The post Proof of The ROI of Storytelling in Marketing? Please consider picking up your copy of Mean People Suck today, and get the bonus visual companion guide as well. Or check out our services to help evolve your culture.

Storytelling 318

Storytelling ROI Sample Ideal Customer Profiles 318

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. The insights can inform your present and future decisions when adjusting or deploying your next email campaign. Therefore, mobile optimization is critical to maximizing your email marketing ROI.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. Watch the full presentation from MarTech here (free registration required). ” How to improve marketing ROI with clean data. . ” How to improve marketing ROI with clean data. Automating the processes. Learn more here.

De-duplication 134

De-duplication Marketing Automation Services ROI Aggregators 134

Oktopost

JANUARY 31, 2024

Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. Influenced Opportunities Oktopost takes your ability to track and measure ROI from employee advocacy one step further with the help of Influenced Opportunity Reports.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Fount Media

AUGUST 2, 2023

For industries catering to the dental sector, having access to a targeted and reliable dentist mailing list can give tangible results in the rapidly evolving landscape of healthcare marketing, Using outdated leads or email lists can present considerable obstacles for The post How Dentists Email List Can Skyrocket Your ROI appeared first on Business (..)

ROI 52

ROI Email Marketing Paid Search Agency Leads 52

OnMessage

DECEMBER 7, 2021

The report found the number one blind spot that presents a risk to marketing’s transformation [.]. The post This Blind Spot is Lethal to Your Marketing ROI. appeared first on OnMessage.

ROI 98

ROI Studies Marketing Report Marketing 98

Martech

AUGUST 3, 2021

Register today for “ Use the Power of AI to Deliver An Extraordinary Customer Experience, “ presented by Redpoint. The post Webinar: Use the power of AI to drive ROI appeared first on MarTech.

Webinar Metrics 107

Webinar Metrics ROI Loyalty Relevance 107

Martech

AUGUST 16, 2021

Register today for “ 5 Ways to Maximize Campaign ROI Through Social and Media Insights, “ presented by Netbase Quid. The post 5 ways to maximize campaign ROI through social and media data appeared first on MarTech.

ROI 104

ROI Campaigns Media Trends 104

Martech

SEPTEMBER 28, 2022

Register today for “Expert Advice: Make Your Marketing Stand Out This Holiday Season,” presented by Blueshift. The post Webinar: The secret to a customer-centric approach with faster ROI appeared first on MarTech. Join experts to learn how to help your marketing stand out among the crowd.

Webinar Metrics 84

Webinar Metrics ROI Interactive Marketing Relevance 84

Brandpoint

FEBRUARY 4, 2020

Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment (ROI). The retail industry is astoundingly competitive in the modern world, where millions of comparable options are presented to customers shopping online.

Allocation 145

Allocation ROI Forecasting Banner Ads 145

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. This could be cost, expected ROI, or operating margins.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. Gary Vaynerchuk articulates this very succinctly in saying: “ What is the ROI of your mother?” However, because of this they may not be as good at measuring and presenting their quantitative successes.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Atomic Reach

FEBRUARY 23, 2023

Irrelevant statistics pass for ROI tracking. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising. Finally, in Part 3, we’ll lay out an action plan for launching an effective ROI-based influencer marketing campaign using today’s technology.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Only B2B

MAY 8, 2023

To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan. Before we dive into the specifics of measuring ABM ROI , let’s first define what we mean by “account based marketing.”

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

Marketing Insider Group

NOVEMBER 28, 2022

They want accountability, measurement, and ROI. This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Measure and Present ROI.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

ViewPoint

MAY 23, 2018

There are three executives within the company who should be proponents: Marketing leaders interested in delivering strong marketing ROI and making a measurable contribution to revenue. There are no hard and fast rules regarding what content should be presented to prospects at various stages in the sales cycle—every situation is different.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Ranking Lead Scoring 149

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. The rising demand for marketing ROI.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106