Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. What should you ask for?

RFI 80

RFI RFP Marketing Proposals Vendors 80

Lead Forensics

APRIL 2, 2024

Provide them with sales tools and presentations they can use to gain buy-in from internal decision-makers. “We have to go through a formal RFP (Request for Proposal) process.” ” Response: Demonstrate RFP expertise. Express your experience with RFP 49. “We have a lot of internal approvals needed.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Hubspot

DECEMBER 9, 2020

You need some degree of knowledge of a prospect's industry, the unique challenges they face, what similar customers have gone through, and their overall goals to diagnose and present solutions for their problems. Present: Share a custom solution; demonstrate its ROI. Let's take a closer at those elements. When Is Solution Selling Used?

Work Management 94

Work Management RFP Phishing Bundling 94

chiefmartech

FEBRUARY 8, 2021

These products feed on the data trail of digital interactions while augmenting salespeople with bionic powers to impress and delight customers.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 65

Work Management RFP Video Marketing Vendors 65

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Engagio

OCTOBER 16, 2017

We walked through the essential elements of a good internal selling presentation; then we gave you a presentation you can use to help convince your team of the power of ABM. The best place to start is with a Request for Proposal (RFP). View the ABM RFP template. Now, let’s dive into the components of an RFP.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 68

Work Management RFP Video Marketing Vendors 68

Hubspot

FEBRUARY 22, 2017

Good for the upper-end of the sales pipeline, but you'll increase your chances of converting a prospect to a client if you treat your RFP responses like the strategic sales tools they're meant to be -- and that means avoiding these six hazardous pitfalls. 2) You take the RFP at face value. The Fix: Interpret the RFP. Hallelujah.

RFP 65

RFP Paid Search Agency Advertising Agencies Marketing Proposals 65

Martech

FEBRUARY 21, 2022

In any RFP/tender/demo, ask “how” questions instead of “what” to better illuminate the inner workings of the toolset. Always start with the customer user experience and work your way back into enterprise systems, rather than vice-versa. If you’d like to see all the tips, find them in this series of posts.

Vendors 91

Vendors Tips Allocation SWOT 91

Stevens & Tate

MARCH 15, 2021

Is the message you are presenting now promoting what is relevant for your target audiences today? If you are not presenting your company in the best light for right now, the time might be right to seek new ideas. Write an RFP. Or is it stale? It also allows you to compare apples to apples when agencies respond.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 59

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Hubspot

AUGUST 21, 2020

You may have stumbled across our other posts on relationship selling , social selling , and organizational selling , but today I present to you: outcome selling. Then, connect the dots by developing a compelling story of how you can be the customer’s link between their present situation and their desired outcome.

Product 91

Product RFP Customer Satisfaction Work Management 91

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To 19% of buyers do a formal needs assessment and Request for Proposal (RFP). Maybe some are just skipping the RFP, which isn't always needed. To replay the Webinar, click here.) Here are some statistics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Jackie Walts

DECEMBER 13, 2017

Now draft that into an RFP. Your RFP should state exactly how you want the relationship to work, what the needs are, expectations for staffing, budget, typical projects etc. My no-fail format for an RFP is a comprehensive list of client needs and then questions that let the agency show how well they meet them.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Sales Engine

AUGUST 24, 2015

Sales people wanted “air cover” - just a foot in the door so they could give their presentation. You’re going to be well positioned and you may get to help design the RFP. Prior to 2005, marketing pumped out literature, placed ads, and developed media connections. Content is how you build credibility.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

DiscoverOrg

AUGUST 17, 2016

By setting appointments at times like 10:35, or 2:50 the prospect has travel time to get from one event to the next and doesn’t have to miss a presentation they are looking forward to. Don’t let up while the show is going on. Decision makers will be checking their emails during the shows.

Trade Show 120

Trade Show ROI RFP Work Management 120

ScanmarQED

JULY 1, 2022

For the last few decades the process of implementing marketing mix models (MMM) has been pretty much the same, write an RFP, meet with vendors, and select a specialized firm. Help you actually find your data, then review the data and make sure it measures what you think it measures- presenting it back to you in a “data review”.

Marketing Mix 52

Marketing Mix Lead Ranking Planning Budget Programs 52

Sales Engine

MAY 22, 2016

Neil was hosted by the Institute for Excellence in Sales , in Vienna, VA (he lives nearby in Leesburg, VA), and presented his Five Megatrends that Have Redefined Selling in a funny, engaging, and actionable way. Sales Engine CEO, Paul Rafferty with author Neil Rackham.

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

Aberdeen

MARCH 19, 2020

Since the MQL is here to stay for the foreseeable future, it is up to us, the community of strategic thinkers and data scientists to present additional forms of qualification that can form the basis of a richer, deeper pipeline. On their way to evaluating if you should be in their consideration set for the RFP or project under consideration.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

thePoint

JULY 21, 2020

As you review the stages and the associated notes you can see a buyer progresses to search for and consider different alternatives before developing some actual “intent” to purchase where they develop an RFP/RFQ (for some businesses) or simply informally or formally know what features/benefits they are particularly looking to purchase.

Buyer's Journey 52

Buyer's Journey B2B Marketing RFP B2B 52

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

DemandBase

MAY 28, 2020

Have multiple users in the account have downloaded an RFP template? It’s our job as marketers to nudge our audience along that path by presenting them with offers that move them from awareness to deeper engagement and conversion. Have a salesperson reach out.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

SpotMe Blog

MAY 17, 2022

The audience is present in the virtual meeting at the same time. Take for example a prerecording of a presentation. RFP guide and free template. We prepared a guide to virtual event RFPs. Includes a free virtual event RFP template. It is content such as a Q&A session, live-streamed to the entire audience.

Conference 52

Conference Best Practices Webcast RFP 52

B2B Marketing Directions

JULY 9, 2022

Part IV (Chapters 10-12) - Chapters 10 and 11 discuss how selection teams can interact effectively with prospective vendors, including how to create RFI's/RFP's/RFQ's that actually work and how to respond to vendor questions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

AUGUST 21, 2023

In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. A visual presentation of your proposal can help you break down new or complex concepts in a format that's both easy to understand and engaging.

Template 69

Template CMS Development Examples Marketing Proposals 69

markempa

OCTOBER 28, 2012

Prepare an RFP. To determine what would be best to include, she reached out to other marketers through the Society for Marketing Professional Services and reviewed requests for proposal (RFPs) submitted by other marketers to its online database. Kelly transforms these presentations into blog posts. Do your research.

Lead Scoring 120

Lead Scoring Lead Ranking RFP Advertising Agencies 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. What are the challenges that presents? (DC)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Martech Advisor

OCTOBER 14, 2019

Every piece of media presented to the public eye inspires the consumer mindset, making the treatment of media campaigns of dire importance. Accomplishing marketplace recognition stems from brands leveraging consumers’ steadfast reliance on media. As of 2019, the average U.S. adult spends 12 hours and 9 minutes consuming media daily.

Media 57

Media RFP Marketing Management Advertising Agencies 57

Marketing Insider Group

JULY 22, 2015

Yes, helping to frame the business opportunity and presenting features and benefits are essential. If your answer is yes, then it’s RFP for you. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal.

Curation 100

Curation Sales Cycle RFP Content 100

Engagio

DECEMBER 18, 2018

How to leverage popular marketing channels and tactics to drive ABM engagement (and why advertising presents enormous risk). An entirely new way of looking at ABM technology (including an RFP guide and market map). How to use new methodologies like intent data and predictive scoring to choose your target accounts.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

SpotMe Blog

NOVEMBER 3, 2022

Basically, it means using technology to produce your event remotely, instead of having people physically present. Download our event management RFP template and find the vendor that will help you reach your goals. #11 What does that mean? You can do 40 – 70% of your hybrid/virtual production work remotely.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

ANNUITAS

FEBRUARY 9, 2012

AG: You speak a lot about story telling in your writing and presentations. Storytelling involves people in the content by helping them suspend disbelief long enough to visualize whatever it is that your story presents. How important is it in a B2B demand generation strategy to incorporate story telling?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

The ROI Guy

JUNE 17, 2015

In fact the #1 piece of content requested by buyers today is still a sales presentation, according to their research. The key to this approach is to engage early and provocatively, not waiting until the RFP and expect to win the deal. People buy from people. What is a No Decision I began to ponder?

RFP 40

RFP Forrester B2B Sales Marketing Proposals 40

Vision Edge Marketing

NOVEMBER 12, 2013

Steps and experiences leading up to their purchase (the RFP, reference calls, pilots, etc.) . For example, you may learn from the mapping process that traditional in-person events and presentations are far more valuable at creating contacts and connections for a specific segment than social media and blogs are.

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. For our purposes, I am going to present a default buyer journey in three broad stages. Content Related to Your Buyer’s Journey.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Hinge Marketing

JUNE 28, 2016

Recently, I attended a presentation by Neil Rackman , author of the international groundbreaking classic SPIN ® Selling — a book based on the largest ever research study of successful selling in Fortune 500 firms. In his presentation, Neil identified five mega-trends that have redefined selling.

Trends 50

Trends Differentiation RFP Marketing & Strategy 50