WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

JUNE 24, 2006

The new report not only revisits the research findings presented in their earlier report -- how writing a successful business book positively impacts both business volume and fees -- but provides step-by-step instructions on how to publish and market your book.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

APRIL 2, 2009

More specifically, these are some of the services a social media consultant can offer: Research—determine which venues are most important for a specific industry and company, and map out the key influencers in that space. These are among the key benefits a consultant can provide: Focus on using the right tools and prioritize efforts (i.e.,

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

OCTOBER 13, 2009

She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing. by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them.

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

NOVEMBER 30, 2007

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

APRIL 10, 2007

15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 7, 2006) A look at the pros and cons of six popular webinar production and web presentation services. 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 7) WMC Interviews: Mike Schultz (Apr.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Both are free, but one is considerably faster and more thorough. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

MARCH 5, 2008

That means.you're presented with an ad every 14.4 Using these qualifiers can make searching much less frustrating and more productive. 4,000 Ads a Day, And Counting by Search Insider After establishing the problem: "the average urban dweller is exposed to between 3,000 and 5,000 advertising messages every day. That's every 14.4

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. As this post notes, "Research and testing.(has) This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

SEPTEMBER 18, 2007

Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 Here are a few key illustrative points and quotes: PR practitioners under-utilize blog research.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

MARCH 10, 2009

8 Presentations SlideShare 1,100 1,008,754 +250.0% 6 LookupPage 74,220 16,525 N/A 4 Wikis Sites where you can conduct research, create new topic pages based on your expertise, edit existing content pages, and—in the case of Google Knol—rate the contributions of others. 9 Vimeo 537 2,648,778 +848.1% 7 Viddler 5,653 688,155 +669.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

OCTOBER 13, 2008

Cooki es , Milk & Kramer: Converting Visitors Into Buyers @ SES by aimClear Blog Charle n e Jaszewski , self-described "Internet Consultant and Word Wrangler Extraordinaire," provides an excellent and detailed summary of presentations by Mike M oran , author of D o It Wrong Quickly ; Michael Sack of Idearc Media Corp.;

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JANUARY 16, 2008

present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.)

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

APRIL 10, 2009

Illegal black hat SEO methods , such as cloaking (presenting different content to search engines than to human visitors) and link farms, are worst of all as they can get a website blacklisted. The Next Wave The situation is likely to get worse before it gets better.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

JUNE 29, 2005

This is an online bookmark service, which I have found very useful in doing research, particularly for collaborative research projects. While a few of these have survived intact -- and a few more survived by radically changing their business models -- most have disappeared. One interesting survivor is Backflip.com.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

SEPTEMBER 26, 2007

ON24 provides a hosted platform to help B2B marketers and other business professionals produce webcasts, podcasts and rich media presentations for prospects, customers, employees, analysts and investors. ON24 is also the company behind Insight24.com WMC: Anything else you'd like to add?

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

JUNE 7, 2005

So, drawing on a small amount of research and a large amount of experience, I put these pages up on the site. That said, I did find a few pieces of interest. RFPs seem to be a highly controversial topic, with some authors detailing how to create the perfect RFP while others recommend not using one at all.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20

WebMarketCentral

JANUARY 30, 2008

Don't Forget… Business Reviews Are Searchable by Convert Offline / Local Search Hound This post expands on the ideas presented in the post above by detailing a strategy to obtain customer reviews that can improve a small business's rank in local search results.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

SEPTEMBER 24, 2005

So, I did some research, wrote an 80-page business plan, decided to start my own business, and started working on it. We have put in a lot of research and effort into learning what to say, how to say it, when to say it and when to throw a smiling face to ease difficult moods. I am the Web site greeter. How can I help?"

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

DECEMBER 15, 2008

Anne Holland (AH): We were always obsessed with market research. We focused on a single primary market (marketing professionals in corporate America with $3 million + year department budgets) and researched what practical information those folks wanted day in and day out. Then we built it for them.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

SEPTEMBER 24, 2009

. #9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. The conclusion presented here holds true: banner ads are primarily valuable for branding, not direct response. #1:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

JUNE 12, 2007

“Don't assume that prospects carefully read everything on the page from start to finish…Make sure relevant keywords are present no matter where the eye flickers.” (Repeating keywords also helps with SEO of course.) The other 90% leave without a trace.” 10% sounds optimistic.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

OCTOBER 26, 2007

On Wednesday this week, MarketingSherpa hosted a presentation on Search Marketing Trends and Tactics (that's the link to the PDF; the audio is here ). Research from MarketingSherpa, on the other hand, demonstrates that the businesses who are investing these areas are seeing substantial ROI and increasing their spending.

Search Marketing 20

Search Marketing SEM Planning PPC 20

WebMarketCentral

JANUARY 20, 2009

expert Cece Salomon-Lee follows up on her post about Twitter pitching by explaining how LinkedIn can help with PR, such as through forging new connections and researching reporters. Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0 Online PR - Is there any value beyond the links? How To Pitch To Bloggers by Pick Me!

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

MARCH 11, 2008

Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. A must-read for fans of the Hitchhiker's Guide who also need to drive web traffic. So bad it's actually kind of good.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

DECEMBER 4, 2008

The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read? There's lots more here for data junkies.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. Then he offers advice on how SEM clients and agencies can work most productively together.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20