Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Is your information unique? Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

JUNE 20, 2023

During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers. These videos are ideal for presenting educational technical and business thought leadership content and news about industry developments. #4

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

OCTOBER 21, 2022

The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. Keyword research and selecting the right keywords to embed in your content are crucial. They also know both on-page and off-page SEO and can create articles and blog posts accordingly.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. 22 Free Keyword Research Tools by Practical eCommerce.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media. But are these efforts paying off in terms of website traffic and leads?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

JANUARY 14, 2021

According to the Pew Research Center , “In June 1995, 14% of the general public said they went online either from work, school or home. For example, they can make presentations through interactive and easy-to-follow platforms. Through such presentations, organizations can communicate with their customers better and more effectively.

Marketing AI 262

Marketing AI Skype Work Management Business 262

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. We did research on which words were misspelled the most by Americans. Keep your audience’s knowledge level in mind.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience. Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

SEPTEMBER 12, 2023

Virtual and hybrid events “must overcome ‘Zoom fatigue,’ which means ditching the static, pre-recorded video presentations. And audiences are on their phones, even when they’re physically present at an event.” .” Ditch the “Hollywood Squares” look. ” Align event length with event type.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Okay, so spring may not be here quite yet.

Stats 237

Stats Planning Marketing Budget Creation Marketing Budget 237

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. According to recent research , the majority of consumers are more likely to purchase a product when presented with social proof. Practice Proper Channel Management. Positive Reviews.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Webbiquity

MAY 24, 2016

Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. Paul ( #SMBMSP90 on Twitter).

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Webbiquity

AUGUST 13, 2019

Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Budget Programs Effectiveness Marketing Management 247

Webbiquity

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Facebook Facts and Statistics. Facebook advertising reaches 2.18 billion people, or 36% of all adults and teenagers on earth.

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Webbiquity

SEPTEMBER 11, 2018

The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings. These are a few of the questions that will be answered in a webinar on Tuesday, September 18th, hosted by B2BMarketingZone.com.

Webinar Metrics 140

Webinar Metrics B2B Marketing Planning B2B 140

Webbiquity

FEBRUARY 10, 2022

It presents the image of a caring company that’s always ready to help in the moment of need. Yulia Lapynina is a market research executive. Each method of communicating with customers has advantages and drawbacks. How to Improve the Communication Between Website and Visitor.

Conversion 267

Conversion Marketing Websites Work Management Marketing Management 267

Webbiquity

JANUARY 18, 2024

So, do your research. To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. Without further ado, here are eight vital steps. Specificity is key here as it strongly resonates.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

JULY 5, 2016

According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Present Solutions. Guest post by Ken Sterling. Tell a Story.

Comparison 172

Comparison Storytelling Press Contact Marketing 172

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. It helps you be present for the buyer at the right time, with the right information that will help you guide them towards the sale. And you need to be present at every touchpoint.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Webbiquity

SEPTEMBER 10, 2020

However, it should be well-researched and backed by relevant studies, data, and credible sources, and it should clearly mention the name of the author. The content should be well-presented, easy to navigate and comprehensive in its scope. It doesn’t necessarily have to be written by an expert. Is it relevant to users?

Practices 186

Practices Organization Best Practices Content 186

Webbiquity

MARCH 31, 2022

You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. Omnichannel success, like web presence optimization , isn’t just about being present on as many channels as possible—it’s about fully integrating them. Account-based marketing is here to stay.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

MAY 30, 2023

Remote work can present obstacles to communication, but if employees are engaged and see the business investing in them, they’ll be more collaborative and productive. The next two top challenges, not surprisingly, are challenges related to remote work (29%) and attracting talent (28%). Download the report to get the full story.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Webbiquity

JUNE 5, 2019

Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. SEMrush’s visibility score is very similar, although presented in a slightly different way, as it uses percentages, rather than a given number.

SEO 158

SEO Tools Paid Search Agency Domain 158

Webbiquity

APRIL 28, 2020

On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing.

Planning 311

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 311

Webbiquity

APRIL 14, 2022

This post explores both sides of the argument before presenting a conclusion. He and his wife have spent 38 years raising goats and chickens on their farm, and in the evenings he writes and conducts research on subjects that pique his interest. Image credit: Junior Teixeira on Pexels. What is the Dark Web?

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

Webbiquity

AUGUST 26, 2021

Headline : Present your unique selling point or value proposition in a short sentence. Someone who just discovered your ad and clicked on it might not be pulling the trigger just yet—they might be just getting started with their research! This should grab people’s attention immediately and compliment your brand and headline.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Webbiquity

NOVEMBER 17, 2020

It’s crucial to create valuable content for every stage of the buyer’s journey , weaving a consistent narrative, and presented in the right format. Nearly 50% of content produced by B2B marketers is focused at the top of the funnel, which begs the question: what about the middle or bottom of the sales funnel?

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Webbiquity

NOVEMBER 17, 2022

It is an intermediate page between a link and the content it is linking that could present an ad or ask you for language preferences or your age. Writing compelling headlines takes research and creativity. Splash page: This type of landing page doesn’t necessarily capture leads.

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Scoring 201

Webbiquity

NOVEMBER 18, 2021

For example, if you discover that aspects you’re searching for in your ICP is that the company is present in your country and is a fast-growing business, the triggers you’d be monitoring would be company expansion into your nation and strong financial performance.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Understand the majority of the engineer’s buying journey has moved online, and nearly all engineers prefer to do online research and evaluate vendors before talking to sales (not exactly a shock).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Webbiquity

MARCH 10, 2020

That includes creating characters, choosing narrators, and presenting situations that reflect the experiences of your audience. Prospective buyers appreciate original content coming from intensive research, interviews, and surveys conducted or compiled by your company.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 305

Webbiquity

JUNE 30, 2020

Burnout takes not only an individual toll on employees but also presents organizational consequences. She is also an HR research and content lead. Another way to establish a competitive advantage is to offer benefits that promote employee wellness. One solution to increased employee burnout is to increase leave benefits.

Work Management 269

Work Management Marketing Management Skype Paid Search Agency 269

Webbiquity

FEBRUARY 7, 2020

Communication is one of the most important elements of any business and companies need people who can manage all aspects of communications, internal and external, and present the company’s image professionally and consistently. With your knowledge and skills in multiple fields, you can grow in this industry and build your personal brand.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Webbiquity

JANUARY 20, 2021

Moreover, research shows that Internet users aren’t all that opposed to their data being used by companies, as long as they receive value from it. The streaming service’s movie recommendations are based and even presented in light of past activity. According to the service, they look at data such as: Viewing history.

Privacy 264

Privacy Personalization Planning Marketing Management 264