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Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

KoMarketing Associates

This comes as they look toward maintaining their present success, rather than forecasting future outcomes. Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report. in February 2022.

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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

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Sales Reporting: A Guide to Creating Useful Sales Reports

Zoominfo

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report. How to Create a Sales Report.

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Executive Marketing Dashboard for Board Presentations

SmartBug Media

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Know what is “normal” and “not normal” to give context to your reports.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

By registering, you will get access to the full survey report. Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.

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Evaluate Your Email Performance with an Email Reporting Template

Litmus

What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Template 101
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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

The advent of AI tools like ChatGPT presented a unique opportunity: Could these tools match or even surpass the quality and effectiveness of human-authored content? For now, choosing human content is recommended, but Google’s guidelines may evolve. We undertook this study to answer this critical question.