Navigate the Channel

AUGUST 3, 2023

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. YOU are the presentation, not your slides or props. It’s presenting that people fear. First, understand how you excel as a presenter. Down in front.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Martech

MAY 4, 2023

It uses a business’ marketing data to create the content which can be used on social media platforms, traditional media, emails, presentations and in-person events. The post AI-powered martech: This week’s new releases appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 112

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 112

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. View the complete set of March 2023 Marketo Release Notes here. This article is presented through a partnership between MarTech and Perkuto + MERGE, a marketing operations consultancy. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketo 87

Marketo Landing Pages Paid Search Agency Template 87

Martech

MARCH 16, 2022

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. When Marketo released their bot activity filter on emails, we didn’t hesitate to enable this feature. View the complete set of March 2022 Marketo Release Notes. It’s also unclear if the platform was “build or buy”.

Lead Scoring 114

Lead Scoring Enterprise Management Work Management Peer-to-peer 114

Martech

SEPTEMBER 28, 2022

To address the issue, Marketo is releasing a new integration with Google reCAPTCHA v3. An insufficiently trained user releases an updated form before it’s been reviewed. Functionality released in August will be available in the next 90 days. Monitoring your database (and you should be!) There’s a video overview here.

Marketo 93

Marketo Marketing Management Lead Scoring Lead Ranking 93

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. I started in the newspaper world and moved into public relations agency life before hearing this phrase.

Media 122

Media PR Paid Search Agency Distribution 122

Martech

NOVEMBER 5, 2021

The latest release offers enhancements to this feature. A few updates will be released including the ability to toggle between your preferred experiences, search more efficiently, and monitor tasks. View the complete set of October 2021 release notes from Adobe. Are you wondering if you have access to Predictive Audiences?

Marketo 110

Marketo Marketing AI Marketing Automation Services Privacy 110

Seismic

JUNE 13, 2023

Personalizing presentations for client meetings can become time-consuming when content lives in multiple locations. In our Spring ‘23 Release, we’re introducing two updated capabilities that enable sellers to improve content quality and achieve higher win rates.

Effectiveness 52

Effectiveness Marketing Analytics Tools API Verticals 52

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. Ideal for presenting complex data in an accessible format, 100% stacked charts simplify the comparison of relative sizes of data segments across different categories or time periods.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

RebelMouse

JANUARY 23, 2023

Now, Google is entering the AI race, announcing it has plans to release its own chatbot in 2023. This year, Google intends to launch over 20 new products and showcase a version of its search engine with chatbot features, according to a slide presentation reviewed by The New York Times.

Google 52

Google Copywriting User-Generated Content Linkedin 52

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. The post Summer 2020 Release: Introducing Seismic Interactive Content appeared first on Seismic. Learn more.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

KoMarketing Associates

APRIL 19, 2023

This comes as they look toward maintaining their present success, rather than forecasting future outcomes. The majority of marketers (69.9%) now spend most of their time managing the present, rather than just 30.1% who stated that they were focused on managing the present back in February 2022. in February 2022.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Webbiquity

NOVEMBER 9, 2021

News Release Boilerplate. Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph. Presentations and Podcasts.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

ANNUITAS

FEBRUARY 11, 2016

It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. Here’s what the new February 2016 Eloqua Release includes: A new UX with a lighter and brighter look and feel for the platform.

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100

Seismic

OCTOBER 25, 2022

Not only are we kicking off Seismic Shift ‘22 , but we’re also announcing the latest products and capabilities in our Fall ‘22 release. Sellers get automated recommendations to coach them as they build content, speeding up the process, and ensuring that they create effective, on-brand presentations. Register here !

Planning 52

Planning CPO Content Training 52

Martech

APRIL 19, 2024

If you don’t feel like asking questions, it can condense key points and format them for emails, presentations, blogs and reports. Image via Adobe The company also released a free, mobile version of AI Assistant in beta. This helps ease concerns about AI hallucinations. Don’t get too comfortable with that price, though.

Pricing 84

Pricing Price Click Rate Efficiency 84

Convince & Convert

SEPTEMBER 19, 2013

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. The concept was simple, yet clever – invite Airbnb fans from all over the world to participate by releasing a storyboard filled with shots created via Vine.

Advertising Agencies 141

Advertising Agencies Social Media Communities Paper 141

ClearVoice

JANUARY 25, 2021

Why do we tend to recall the past more fondly than the present? If behavior scientists are right about The nostalgia effect as a cognitive bias, on an individual level, this person is someone who might often use the phrase “in the good old days” while lamenting present-day society. friends) or in momentous events (e.g., weddings).

Effectiveness 78

Effectiveness Training Demographics Positioning 78

Delivra

JANUARY 29, 2021

We’re excited to announce the release of our annual 2021 Benchmarks Report. The post 2021 Global Email Benchmarks Presented By Campaign Monitor appeared first on Delivra. In 2020, Email Volume Grew 7% and Consumers Responded with a 13% Increase in Open Rates. To download the full 2021 Benchmarks Report, click here.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52

Martech Advisor

OCTOBER 30, 2019

Changing the way you think about presenting and fixing a few bad habits will allow you to connect with your audience in a way you haven't before, writes, Nancy Duarte, CEO, Duarte, Inc. Presentations have come a long way in the last decade. This created a mindset that being an average presenter was all you needed to aspire to.

Peer-to-peer 51

Peer-to-peer Content Broadcasting Conference 51

Convince & Convert

FEBRUARY 16, 2011

Scott Schwertly is a rabid hockey fan and founder and CEO of Ethos3 , a presentation design and consulting company in Nashville. disclosure: Scott’s company build the presentation Amber and I are using for The NOW Revolution book tour). It’s much more than a presentation book. amazon affiliate link).

Amazon 125

Amazon Consulting Video Marketing Design 125

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline. Not always, of course.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Hinge Marketing

FEBRUARY 1, 2017

We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. The study presents findings on the topics of: Financial Performance. The post AEC Marketing Research Released appeared first on Hinge Marketing. The post AEC Marketing Research Released appeared first on Hinge Marketing.

Research 48

Research Marketing Management Marketing & Strategy Consulting 48

Crimson Marketing

SEPTEMBER 20, 2013

As you all know, Apple recently announced the release of its two new iPhones. Good friendly competition is natural when companies make competing products. But sometimes things can go a little too far. Here’s what Microsoft had to say: . Really awkward, folks… #BADMarketing. Video: Courtesy of OMGGhana.com . BADMarketing'

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Paid Search Agency Video Marketing Marketing Product 100

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. But don’t leave the trophy on a shelf to collect dust.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Press release(s). Well-crafted and compelling press releases are the cornerstone of any media kit. Include relevant and recent press releases about newsworthy aspects of your business, personal achievements, new products or services, partnerships, etc. What is your contact information? Story angles.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail.

Public Relations 100

Public Relations Press PR Content 100

Martech

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Learn more by registering and attending “Separating Hype from Reality: The Real Data Behind Marketing & GenAI,” presented by Deloitte.

Marketing AI 120

Marketing AI Planning Content Marketing Content 120

Vidyard

AUGUST 31, 2020

Business professionals can record and share unlimited videos for customer presentations, employee onboarding, team updates and more, in just a few clicks. As the demand for video in business surges, Vidyard expands its mobile video tools to complement the platform and releases an Android app. Vidyard has added 4.7

Video Marketing 67

Video Marketing Demand Tools Business 67

Vidyard

AUGUST 31, 2020

Business professionals can record and share unlimited videos for customer presentations, employee onboarding, team updates and more, in just a few clicks. The post As Demand for Video Surges in Business, Vidyard Continues Expansion of Mobile Video Tools to Complement Platform, Releases Android Version appeared first on Vidyard.

Video Marketing 65

Video Marketing Demand Tools Business 65

Marketing Insider Group

APRIL 25, 2023

Fast-forward to the present, Google has joined the masses and released its own AI chatbot, Bard. In the past, Google has been pretty clear about its undying love for high quality content. If you’re not familiar, you can read about Google’s guidelines and latest Helpful Content Update here.

Google 229

Google Generation Guidelines High Quality Lead 229

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Alright, now the list. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. FAQs Why should I create a press release for a trade show? Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success.

Trade Show 65

Trade Show ROI Tips Press 65

Martech

SEPTEMBER 20, 2023

But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. But no current tool on the market helped brands understand the concept of “newsworthiness,” specifically how to ensure that a press release is newsworthy before it’s sent out on the wire.

Marketing AI 118

Marketing AI Marketing Management PR Press 118

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. Release Early and Often: Prioritize swift prototype releases, and share work in its early stages.

ROI 115

ROI B2B Work Management Guidelines 115

SnapApp

DECEMBER 18, 2015

This week we launched our December release. Our latest release includes the first in a suite of new personalization -themed features, as well as new styling options for write-in answer fields, and additional options for the Start Over button. Smart Text enables a whole new world of content presentation within your SnapApp.

Personalization 48

Personalization Tagging Email Campaigns Features 48

Brightedge

APRIL 8, 2024

We released exclusive findings on Perplexity. This past month has provided insights into Google's strategic direction as they prepare for the highly anticipated widespread release of SGE. When will SGE Go to General Release? This has been an exciting past month in Generative AI and Search!

Google 52

Google Allocation User-Generated Content Display 52