Chris Koch

JUNE 18, 2010

In this video of a conference presentation Zane did (don’t bother with the whole thing, just scroll down in the box marked “Chapters” to “Zane’s Cycles”—it’s short and sweet), he offers the bowl to people in the audience and asks them to take from the bowl. And he aims to give away (as in free) as many services to his customers as possible.

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Chris Koch

JULY 16, 2009

Consider pairing one of your top executives with a top executive from a customer to build relationship and shepherd participation in various customer programs. Use the customer council to feed an executive education program/forum whereby the content developed within the customer council is presented to a larger audience.

Peer-to-peer 100

Peer-to-peer Thought Leadership Practices Best Practices 100

Chris Koch

JULY 16, 2009

Consider pairing one of your top executives with a top executive from a customer to build relationship and shepherd participation in various customer programs. Use the customer council to feed an executive education program/forum whereby the content developed within the customer council is presented to a larger audience.

Peer-to-peer 100

Peer-to-peer Practices Thought Leadership Best Practices 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. I still believe that. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. I still believe that. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 18, 2009

The first hurdle for B2B marketers in developing a social media strategy is presenting a case for why their companies should be involved in social media at all. B2B companies have fewer, more complex customer relationships and are often conservative and protective of those relationships. With good reason.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

JANUARY 29, 2010

Relationship. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. Are there social networks where you get paid for referring others?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100