The Effective Marketer

JULY 29, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 29, 2010

Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

APRIL 6, 2009

Before you go out on an interview, you need to understand how hiring works. As you are asked questions during the interview, managers are not looking for a right answer, they are looking for clues that will tell them whether you are high or low risk. Example: for a question like “do you have experience with trade shows?”

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 23, 2010

It was only after a while that I was really able to put my skill to good use, when I started working in an office environment, and I didn’t have to look at the keys of the computer in order to type something. One day in high school, our math teacher was going over trigonometry and stopped to see if anyone had any questions.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? The simple fact that it worked for him doesn’t prove that it will work for everyone. Do what works for you, not what have worked for others.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Just beware of that inevitable question “why are we not getting the same results?” The last question is probably the most important. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

FEBRUARY 7, 2011

senior management when your results are being questioned. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) United States License. Theme: Contempt by Vault9.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

OCTOBER 21, 2009

Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Gartner's Magic Quadrant is now on trial The problem? United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

JUNE 13, 2009

Will I get sales calls from each company that is presenting a class? As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. The free offer has at least picked my interest so you could say that the strategy is working… for now.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

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Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 5, 2009

Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. This question when rephrased will help you focus. This question is great as a discussion item between the marketing team and the top management (ideally the CEO). Where is the company headed?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 15, 2009

What I will argue is that whatever the correct answer to this question, it is missing the point. We all have goals and work hard to accomplish what we set forth but are we being realistic? Which tasks should I be working on that will lead me to accomplish my goals? Are we startegizing and planning what our priorities will be?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

MARCH 17, 2010

Is good to see what’s out there, what is working and what is not. Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JULY 21, 2009

The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Whatever works for your business is what you should do. Jumping on a bandwagon can work for some but for most it will just be a (costly) waste of resources. What is it for? Who is our target? Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JANUARY 3, 2009

The people are what will ensure the correct use of the marketing tool, the success of the marketing department, and subsequently, the success of the marketer in question. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Planning 100

Planning Effectiveness Work Management Marketing Management 100