Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. He is chief storyteller at Thorn Media , a communications consultancy. Rod is a former communications executive at PepsiCo, Kodak, and IBM.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Write your company information as a pitch, rather than a simple description. When you’re planning your LinkedIn content strategy, you need to decide which of these users you’re writing content for and what you hope to achieve. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Contently

MARCH 18, 2020

We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching. Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Before you pitch, check out the site to see what we’ve published over the years.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

AUGUST 17, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. Watch my talk on “The Future Of Storytelling” below. The world has changed. Photo Source.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Great, tight writing and storytelling in a relatively small book. Q: Who are your heroes? Q: Who is your favorite artist?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Contently

FEBRUARY 21, 2018

They explained that the woman had spent the past four years writing songs. Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. One by one, the signs ?ipped.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Webbiquity

JANUARY 18, 2024

Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. As for the writing style itself, strive for clarity and conciseness.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. With that being said, simply creating and publishing case studies isn’t enough.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Longform features present great opportunities to take external audiences behind the curtain.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Liveintent

SEPTEMBER 23, 2020

We’ve got some good news for you: This upheaval of everyday life as we knew it has uncovered some unique opportunities for online publishers. In July 2020, LiveIntent surveyed online publishers and advertisers to find out how COVID-19 was impacting engagement. And one of those is a sharp increase in reader engagement.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 59

Storytelling Content Marketing Paid Search Agency Advertising Agencies 59

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Mediocre presentations can’t be propped up by great food, booze, and networking opportunities.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Contently

JUNE 1, 2016

In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. Blackrock publishes at least one story a day, six days a week. At least, that’s the hope for BlackRock.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

SocialPilot

FEBRUARY 19, 2024

These algorithms analyze vast amounts of data, learning patterns, styles, and human writing or content creation structures. AI can help jumpstart writing and inspire creativity by generating content outlines or even producing initial content drafts.

Generation 98

Generation Psychographics Content User-Generated Content 98

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. HubSpot’s short, segmented videos and TikTok’s one-minute post limit give creators the ability to publish educational information that viewers will retain better. They both utilize chunking.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

SmartBrief - Marketing

OCTOBER 2, 2023

As storytellers of our brands, marketers play a central role in company diversity and inclusion initiatives throughout the entire organization. As a starting point, we suggest conducting an audit of client-facing and audience-facing assets such as websites, presentation decks, and collateral. Marketers are falling short.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

nDash

MARCH 16, 2022

I’m a former litigation attorney with a curious mind and a passion for writing. I write engaging, compelling, and informative content to help law firms tell clients what sets them apart and how their firm can help. I have a versatile skill set, and I write blogs, landing pages, practice area pages, and attorney bios. Tony Guise.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

CoSchedule

JANUARY 27, 2023

Recommended Reading: Learn How To Write For Social Media To Create The Best Posts The last important element of successful social media marketing is consistency. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. How do you achieve that rhythm in your writing?

Storytelling 104

Storytelling Content Lead Ranking Rules 104

nDash

FEBRUARY 23, 2022

My path to writing has been an uncommon one. So writing seemed like the most obvious outlet for that, and I would love to help you share your knowledge with your readers, or share some of my own. There’s no better feeling than writing a story and seeing it come to life through the use of digital platforms that measure KPIs.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

ClearVoice

OCTOBER 20, 2019

Writing can be a lonely profession, especially if you work remotely. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. writing Click To Tweet.

Click Rate 71

Click Rate Storytelling Advertising Mediums Creativity 71

Hinge Marketing

DECEMBER 11, 2019

My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. The Hinge Research Institute (HRI) has been publishing original research for over a decade. Who will do the writing? Don’t want to buy a car?

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Circle Studio

MARCH 12, 2020

Everybody Writes. In today’s content-driven marketing, writing (and the written word) matters more now than every before. Find out more: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Find out more: X: The Experience When Business Meets Design. The Power of Moments. Building a StoryBrand.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? The secret winning element is… people.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Hinge Marketing

MARCH 1, 2023

In the hands of competent experts and content marketers, they present an excellent opportunity to accelerate marketing programs and streamline time-consuming workflows. Publishing false information can pose a serious risk for a brand’s reputation. Your marketing materials should present your brand in the very best light.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Content Standard

SEPTEMBER 16, 2016

Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. The future of SEO is brand storytelling. With the shift to brand storytelling comes a shift in the marketer’s mind-set—and maybe even the team structure. Sounds better, right? Endorsement.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. Yet, as Gerace pointed out in his presentation, marketers continue to increase media, digital, and mobile Internet ad spending by $30 billion year over year, despite a population that prefers an ad-free experience.

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40

Marketing Insider Group

AUGUST 30, 2019

Why would we publish content that doesn’t directly sell?” I realized the only way to make the initiative successful was with intensive research and some storytelling. I knew I would also need to present a strong business case, and communicate strong ROI measurement. ” The first year was a challenge.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Content Standard

FEBRUARY 27, 2015

Great storytelling should be a priority for any brand that invests in content marketing. I could turn to my background in book publishing to walk you through it, but instead, let’s investigate how to be a good storyteller using something more fun: professional wrestling. But what elements make a story successful?

Storytelling 40

Storytelling Content Marketing Paid Search Agency Content 40

Valasys

MAY 7, 2020

If the guest bloggers start from analyzing and researching the market carefully, discover new and promising opportunities, execute perfect pitching to their desired guest blogging websites and write the guest posts from the intent of helping out the target audience, guest blogging can be used for high-quality link-building quite effectively.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72