Biznology

APRIL 8, 2014

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. I’ll be presenting between 2:20 and 2:40 PM EST, 11:20-11:40 PST, and 19:20 BST for you gang in the UK. It’s free and online so register !

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

JULY 22, 2016

This is where you also might link to presentations you’ve done and other public speaking engagements. When developing content for your company website, you may not often think of having a media page or newsroom section, but it can really help provide journalists and media with information to help with your public relations.

Press 80

Press Public Relations Content Television marketing 80

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. “Here’s the content from the presentation.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 23, 2014

When it comes to tablets, they expect to see quotes, order confirmations, videos, interactive tools, and presentations. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB' They like print materials, for brochures, checklists, handbooks, case studies.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

NOVEMBER 17, 2014

Recently, Tom Friedman wrote an article in the NY Times (11/5/14) entitled “The World is Fast,” which referred to the 3 biggest forces on the planet and how they present enormous challenges to humanity.The forces are: (1) the geo-economical impact of globalization, (2) the ecological disasters looming from mother nature (e.g.

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

JULY 11, 2013

As editors, both present and former, my friends and I all understand the current financial state of the news business and the need to find new revenue streams. Photo credit: planeta. The values that brand journalists need to hold and practice should be defined in a code of ethics.

Brand Identity 80

Brand Identity Branding Ethics Word of Mouth 80

Biznology

FEBRUARY 26, 2018

However, as is the case with every new generation of workers, millennials present a unique challenge for employers; and figuring out how to best integrate them will often determine the success of your company. Young blood is a resource that will keep your business functional and relevant — no matter what you do.

Television marketing 150

Television marketing Efficiency Resources Planning 150

Biznology

MAY 4, 2017

Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, Paul Gillin Communications, and SoloSegment. This free 30-minute Biznology® webinar will show you how to better represent your clients and build lasting relationships with journalists that ensure you’ll get a receptive conversation.

PR 135

PR Practices B2B Blogger 135

Biznology

MAY 13, 2019

The Ethical Corporation in London presents annual awards for such successful accomplishments, especially in the area of sustainability, where each purposeful brand winner has told an impressive story in their marketing campaigns. Recognition for socially responsible brand performances is becoming a critical goal for many companies.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Biznology

APRIL 24, 2019

The long answer is also yes, but since most people (present company included) only have attention spans worth 800 words or less, let’s stick to the short answer. But sometimes it just seems a little…dramatic.). Legal issues aside, is it really wise for your brand to share bad news? The short answer is yes.

Brand Identity 106

Brand Identity Branding Consulting Transparency 106

Biznology

MARCH 23, 2017

The growing politicization of brands presents a huge challenge for CEOs and CMOs. Re-defining shareholder value, especially in today’s politicized environment, could have a major impact on the business strategy and personality of corporate brands. Should they restrict polarizing posts of their employees on social media, for example?

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

NOVEMBER 16, 2017

Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand. With social media dominating our lives today, the behavior of company employees and external customers is intertwined, presenting new opportunities for strengthening company brands.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

FEBRUARY 8, 2017

Consequently, the results will direct your writing process in every aspect, from content and presentation, to form, style, and language. This targeting process will help you understand the people you’ll need to help and establish your approach. Explain, describe, and chunk.

Work Management 80

Work Management Allocation Customer Satisfaction Knowledge Base 80

Biznology

NOVEMBER 14, 2012

Yesterday, Chris Abraham of Reputation.com presented our latest Biznology® Webinar about taking back your online reputation. Special sponsored presentation by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, and Reputation.com. Thanks to all of our sponsors:

Webinar Metrics 80

Webinar Metrics Press Internet Marketing Google 80

Biznology

AUGUST 7, 2018

People who know all of these things work really hard at knowing them–and no matter how silly or transparent it is that there’s a business process behind all these rememberings, they still get you points–especially if it comes with a personal note, a call, or even a thoughtful card or present ( who does that anymore? ).

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

SEPTEMBER 20, 2011

You need to remain present during the entire date and not even get angry or resentful–or hostile–if you are not invited upstairs for a night cap. It is sort of like dating.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

MAY 29, 2015

This of course presents a problem for Telcos with its widespread perception problem re: network performance. Network performance as price of entry: the table stakes are network performance – if you are disinterested in your carrier, you at least want to make sure that it will not affect you negatively by deserting you.

Allocation 80

Allocation Peer-to-peer Lock-In Pricing 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

DECEMBER 11, 2012

After a spell, I loosen up, speak around whatever PowerPoint presentation I am giving, and let myself show through. Until then, I am stiff and awkward. I probably lick my lips a lot and hug the dais in white-knuckled fingers.

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

OCTOBER 26, 2016

You will still find me “performing” now as a presenter at digital marketing conferences in the Boston area. The business functions (marketing, public relations, customer service, sales) need to align to facilitate this. So when it came to college, I decided to major in what I loved doing most.

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

Biznology

MARCH 3, 2016

I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. Not every announcement your company makes merits a half-hour PowerPoint presentation by an executive. Keep things in context.

PR 80

PR Media Tips Public Relations 80

Biznology

JUNE 18, 2013

Being present, observant, and persistent should be enough to both build one’s reputation both on social media as well as in real life. Foragers rarely hijack hashtags or trend-surf — those things are just not done.

Social Media 80

Social Media Media Advertising Agencies Public Relations 80

Biznology

MARCH 17, 2017

Your event can be a presentation, a convention, or a trade show. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

RFP 130

RFP Tips Business Trade Show 130

Biznology

DECEMBER 19, 2016

As an example it sorts information from a PowerPoint presentation in a way that the first and last items on a list are usually remembered (also any item that has an emotional impact), and the rest is discarded as “trash” and never retrieved. They discovered that the brain does not process information in “files” (e.g.,

Storytelling 80

Storytelling Brand Identity Branding Social Media 80

Biznology

NOVEMBER 25, 2014

Do presentations and webinars — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Share every presentation on Slideshare and YouTube — I always share every single presentation and deck I produce on both Slideshare and YouTube.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

FEBRUARY 22, 2017

Politicians and statesmen all have a brand image they cultivate and present. The danger is that when Americans don’t trust verified news sources, they become more likely to trust those that present a false narrative. How you organize and present the facts is just as important. 77% did not interpret native ads as advertising.

Brand Identity 155

Brand Identity Branding Ad Frequency Trust Marketing 155

Biznology

MARCH 12, 2013

You don’t need social media for the first two, only the third — and you don’t need to reassure those people who are already in love with you or are your clients, past or present, how creative and talented you are — they should know that through personal experience.

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80

Biznology

APRIL 23, 2013

Content Marketing Internet Marketing Public Relations Social Media Marketing Blog Blogger chris abraham Facebook Google Outreach pinterest social media Speed dating StumbleUpon twitter' Some aren’t interested, some are game, and others are curious but need more information. tommartin.typepad.com).

Blogger 80

Blogger Outreach Social Media PR 80

Biznology

NOVEMBER 16, 2016

Trump was vague, boorish, and repetitive, but he consistently presented himself as a change agent, just what the middle-low income white people wanted. But that wasn’t what many people wanted. They simply did not care about these rational details as much as a change from the past.

Positioning 80

Positioning Brand Identity Branding Impressions 80