Content4Demand

SEPTEMBER 17, 2021

Last thing: Just like B2C marketers have been building psychographic profiles on individuals to serve them ads that are almost spooky-relevant to your interests, this kind of intent data is now available to B2B marketers. In a vacuum, intent data can only give you broad information about who is looking for what.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Navigate the Channel

JANUARY 2, 2024

The Aging Review Dilemma While online reviews are undoubtedly valuable, the issue of their aging presents a conundrum for both consumers and businesses. Remember, this is not a demographic thing as much as it is a psychographic one. Go to the psychos, not the demos when evaluating!)

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. Here’s how. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Convince & Convert

JULY 24, 2019

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. What is the overall desired outcome of being present on this platform? They don’t think of those channels in aggregate as “television programming.”

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Crimson Marketing

NOVEMBER 17, 2014

In this Moneyball for Marketing podcast, Pernille explains that social media will not only drive value for brands, but also influence the present business action brands need to take, based on feedback from the marketplace. Pernille explains why making that comparison is part of a smart social media strategy.

CMO 100

CMO Social Media Social Marketing Psychographics 100

Spiralytics

JANUARY 29, 2023

Having an influx of data presents many opportunities for brands since they can use this information to make better decisions. From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

PureB2B

JULY 19, 2021

While demographic breakdowns are useful, psychographic segmentation may provide more accurate details about your target. Psychographics is related to your audience's views, beliefs, and habits, and this information is beneficial when planning an experiential marketing campaign. Furthermore, you must figure out your target audience.

Planning 62

Planning Psychographics Business Work Management 62

Unbounce

JULY 6, 2021

If you peek at the “Spend Controls” section of the page, you’ll see that the landing page presents features as benefits first. Try techniques like demographic segmentation and psychographic segmentation that give you an overview of your typical customer. Image courtesy of Procurify. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Heinz Marketing

OCTOBER 15, 2021

You may ask respondents to describe their experience with your brand, but a better option would be to ask them to rate their experience, and then present a list of adjectives for them to select from that would accomplish the same thing. It is faster for everyone and less prone to human error. So, how do you get useful survey responses?

Customer Surveys 109

Customer Surveys Tips Planning Sample 109

Sage Marketing

OCTOBER 2, 2023

Uncover valuable insights into your potential customers, categorizing them based on demographics, psychographics, and behavioral patterns. Provide them with sales collateral, such as informative brochures and presentations, to facilitate their interactions with potential customers.

Startups 52

Startups Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Convince & Convert

MARCH 8, 2017

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. What is the overall desired outcome of being present on this platform? They don’t think of those channels in aggregate as “television programming.”

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

seo.co

MAY 11, 2021

Psychographic. Finally, you have psychographic market segmentation. To get psychographic segmentation right, you’ll usually have to rely on a blend of objective and subjective insights. Good psychographic segmentation gives companies an idea of how to present offers. Conduct Additional Research.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. What are the demographic and psychographic characteristics of your current or prospective customers? Over the years, Convince & Convert has continued to refine its social media strategy process.

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Unbounce

JUNE 17, 2021

It can also be the assumption that your future self will have the same wants as your present self. Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. Projection bias assumes other people have the same beliefs, attitudes, and thought patterns as you do. Not you, I’m sure.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Knowing this will allow you to judge the perceived value of an influencer based on their given influence over that particular audience.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. Deepak and Rahul provided closer looks at the capabilities in their presentations. More than 10,000 psychographic insights (including company-based themes and trends over time, and people-based themes, interests, and trends over time).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

NOVEMBER 21, 2019

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

Planning 58

Planning Studies B2B Marketing Trends 58

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. In this video from Dove , we don’t see any product shots.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Outgrow

DECEMBER 30, 2020

Within your choice of content, from a quiz, blog, calculator you can present different questions. Psychographic. The final segmentation parameter is psychographic segmentation. Here are a few examples of interactive content types you can use to funnel your leads through a psychographic segmentation.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. What can an Outsource Chief Marketing Officer (CMO) do for your startup? Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2BMarketing.net

FEBRUARY 8, 2024

We provide this unique grid below, as Didier created it and presented it at Ignite, and detail each of its individual recommendations and features. What are their psychographic profiles? You might be surprised how often name presents a difficulty. It’s quite a ride. N = Network: Nothing is achieved alone, we don’t go far.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Biznology

JUNE 13, 2017

While the quality and presentation of the high-end coconut oil might very well be enough to convince most people to accept a review bottle of the oil, the fact that the purity of the oil is the direct result of a personal suffering might make it personal enough. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

6sense

OCTOBER 25, 2021

When we founded 6sense, we embarked on a journey to find the best data assets available and present them in a way that made them understandable and actionable for revenue teams. If we were to go and build all of these amazing technographic, psychographic, and contact data capabilities from scratch, we’d do it exactly how Slintel did it.

Marketing Analytics Tools 62

Marketing Analytics Tools Top of Funnel Transparency Psychographics 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

SalesIntel

AUGUST 23, 2021

In the present age, technology is a catalyst for companies to drive revenue expansion. Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. Every business is powered by technology. How does SalesIntel provide you with technographic data? What is Technographic Data?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Hubspot

AUGUST 11, 2020

You can also choose psychographics, like interests and values. As a consumer, if I'm presented with numerous targeted ads from the same companies, I begin to mentally block out any advertising messages from that business. And to run behavioral targeted ads, you wouldn't have to stray too far from your ad strategy.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Tony Zambito

MARCH 25, 2011

Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Sharpspring

FEBRUARY 3, 2022

Psychographics. How do you present your offering’s value and price, and how does that compare to your competitors? Packaging/Physical Evidence: You can say all you want about your brand, but if your presentation doesn’t jibe with your target audience, you’ll struggle to reach them. Demographics. Sociographics.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Sprout Social

APRIL 9, 2020

Brands have an opportunity in these dark days to be the helpers we’re all looking for, so take stock of what you can offer your customers and audiences that can have a much-needed positive effect as they weather the unprecedented challenge presented by a global pandemic. We’re all in this together, and we need each other more than ever.

B2B Thought Leadership 137

B2B Thought Leadership Webinar Metrics Communities Psychographics 137

Marketing Insider Group

JUNE 26, 2012

Visualize the audience you are targeting based on a combination of demographics and psychographics. ” And I truly believe there is some great stuff in here, presented in a candid and simple way. Identify the business goals content can help you achieve and which metrics you will track.

B2B Marketing 100

B2B Marketing Advertising Agencies Content Marketing Paid Search Agency 100

Optinmonster

MARCH 16, 2020

Customers need to be presented with cross-sells or upsells. Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. New subscribers need to be nurtured. Change in Engagement.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Kapost

MAY 9, 2016

Appeal to the Psychographic , Not Demographic. While her brand primarily reaches a younger, female audience, Tyra is clear that she targets a psychographic, not a demographic. We believe that unless we can present a 10-minute TED talk on the idea, then it’s not worth throwing into the mix.

Psychographics 48

Psychographics Business Television marketing Demographics 48

Valasys

FEBRUARY 20, 2023

psychographic segmentation Area codes, neighborhoods, regions, cities, countries, etc. The reading of manuals, unboxings, and product presentations are not as popular as tutorials. User status, spending or buying patterns, brand interactions, etc. are all examples of behavioral segmentation. come under the geographic regions.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Content Standard

OCTOBER 15, 2016

Dig into Psychographics. Marketers should use this psychographic data to create content with a high potential for engagement. You can pull up your psychographics data and riff on popular topics of conversation to create Tweets that resonate (and consequently drive interaction). Here’s what you need to know.

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Create highly detailed buyer personas using psychographics instead of traditional demographics. You don’t even know where to start.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Convince & Convert

MAY 4, 2015

The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. A persona takes this to the next level by including psychographic (why) details that paint a more complete picture of the audience (i.e., Why do they buy? Why don’t they buy?

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163