Marketing Insider Group

JULY 6, 2020

Speaking of your website, you should have clear social media icons linking to your business profiles. Raising your brand profile. Storytelling. Slides and presentations. You can ask for follows and shares in emails, on other social media networks, and on your website. Understand Your LinkedIn Audience. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 103

Storytelling Business Work Management Paid Search Agency 103

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 84

Storytelling Social Media Effectiveness Media 84

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. Testing is always helpful.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

The Customer

NOVEMBER 30, 2020

As a storyteller I like a set-up, a through-line, and a resolve. She also profiles executives through her podcast, “ Insider Interviews with E.B. The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer. I encourage quasi-scripting of your session – if you can “write the way you speak.”

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. In fact, in a study presented by AdWeek, participants were given an example of a product- one with a basic description while the other had a story behind the product. The post Why Storytellers Make Up The Best Sales Teams appeared first on LeadCrunch.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage. In May 2021, experts predicted a mass exodus from the workplace, coined “The Great Resignation.”

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Use smart content to present personalized case reports to visitors based on their needs. Case studies are no exception.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Contently

MARCH 18, 2020

Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Offering unique advice is a good start, but freelancers will have a better shot of getting published on TCS if they present their advice through a narrative that includes original reporting and data. Reported features.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Martech

JUNE 26, 2023

He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Brand storytelling helps resonate with the target audience rather than just focusing on a sale. Salim’s methodologies target not only public events but internal events too.

Event Marketing 105

Event Marketing Paid Search Agency Marketing Management Storytelling 105

Heinz Marketing

APRIL 27, 2022

In a world of digital media where you can search anyone on the internet within the matter of a few seconds, it’s crucial to have a developed profile that truly embodies how you want to be seen. The way you present and promote yourself to the world along with how others perceive you all support this notion. What is Personal Branding?

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Exo B2B

OCTOBER 10, 2023

Her whole team was also dressed in pink and she made her presentation by trying to draw an analogy between the themes addressed in the film and the reality of content marketing professionals. Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing?

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Zoominfo

JULY 25, 2018

Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. Your presentation is only as good as your audience. Once upon a time, salespeople chose neighborhoods based on their target audience profile and common knowledge of the area.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Salesforce Marketing Cloud

APRIL 22, 2024

As a certified Salesforce Platform App Builder, Administrator, and Advanced Administrator, Jessica used her online portfolio during her job search to showcase her love of learning and passion for creativity and storytelling. With my portfolio, I can showcase my work more in-depth than through LinkedIn or a resume alone.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. While storytelling is a small part of building brand awareness , it is essential to remaining relevant to the target audience.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Sage Marketing

DECEMBER 5, 2023

Whether it be for your company or personal profile, this is what you can do. Flex Your Storytelling Muscle I can’t emphasize enough how important a “story” is. Now more than ever, startups are utilizing LinkedIn for everything from strengthening their brand identity to interacting with potential customers and attracting new workers.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Sprout Social

SEPTEMBER 2, 2022

With topics from creating business profiles to models you can use for your content plan, it covers topics that span a variety of sophistication levels. When you use a tool like Sprout Social , reports are presentation-ready. But if you don’t, you need to know how to collect and present data in a time-efficient and digestible way.

Social Media 117

Social Media Training Course Resources 117

Contently

JUNE 1, 2016

In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. ” The post Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort appeared first on The Content Strategist.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Sage Marketing

JANUARY 20, 2022

Whether it be for your company or personal profile, this is what you can do. Flex Your Storytelling Muscle . Though your company page or personal profile is a great place to share your blogs or whitepapers and discuss technical issues related to your company, please remember, it’s a social media platform. Keep it fun !

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Unbounce

AUGUST 4, 2021

The page mentions a few terms like “price ceiling” and “credit profile” that start to cross the jargon line, but it always follows up with simple explanations. By following the right structure, you can present a gripping story that also markets your product. Image courtesy of ooba. This formula builds tension, then resolves it.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Content Standard

SEPTEMBER 16, 2016

The future of SEO is brand storytelling. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. The future of SEO and brand storytelling is built on three pillars: Editorial integrity. Endorsement.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Hinge Marketing

FEBRUARY 27, 2020

This kind of content has a longer shelf-life than LinkedIn posts, and they show up as clickable links on your LinkedIn profile. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Digital Advertisements. Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. presentations, demos, videos, mockups, microsites, etc.). What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Liveintent

SEPTEMBER 23, 2020

This means that online users are spending time reading and interacting with content, presenting a golden opportunity for digital publishers to polish up older content and ramp up the production of new content that readers want right now. Include customer profiles or business case studies on your site.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Salesforce Marketing Cloud

DECEMBER 9, 2021

profile to potential employers to prove his experience and knowledge. A short while later, he received a job offer to serve as a Director of Digital Transformation — his present job. With my portfolio, I can go beyond my LinkedIn profile, showcasing my work more in-depth than I can on LinkedIn. That’s what excites me the most.

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

The Lead Agency

FEBRUARY 8, 2023

Assisting companies to personalise the customer experience through a deeper understanding of customer behaviour that can be used to construct precise customer profiles. Brand storytelling can set a business apart from its competitors by showing its personality, emotional connections, and approach to customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Marketing Institute

DECEMBER 27, 2018

In the way that only he can do, Andrew offered a high-energy, entertaining keynote presentation that was all about creating curiosity in your content. That’s like writing a clickbait headline for a story that you can’t deliver on as Andrew explains in this clip from his presentation: My takeaway. How do you do this with your videos?

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

ClearVoice

AUGUST 4, 2020

Save the Zoom presentation by the culinary expert, and have a videography/editing team turn it into video marketing content. The candid guideline from media is, as long as you’re sending out product for sampling along with the presentation, virtual launches can be fun. Make sure and create profiles for all the panelists.

Content 88

Content Sample Class Storytelling 88

Marketing Interactions

OCTOBER 5, 2022

Did you present a realistic story? One of my clients shares “experience profiles” written by end users of their solution about what it took for them to implement, adopt the solution, and onboard users. The customer retention programs you design deserve great and relevant storytelling. Or did you gloss over the tough spots?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Binary Demand

MARCH 11, 2024

Artificial intelligence (AI) has taken center stage, transforming media management from simple profiles to a nuanced, contextual approach. The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

nDash

MARCH 16, 2022

My research and investigative skills have been developed across academic, media and legal environments making me a versatile and resourceful writer, skilled in sourcing information, identifying and presenting stories and building and nurturing relationships with sources and contributors.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

Hubspot

JUNE 2, 2014

In early April, Twitter officially announced that a new profile design was coming soon to a 140-character social media site near you. A couple of weeks later, in mid-April Twitter made the updated profile optional for all Twitter users , providing everyone the opportunity to test out the new design for themselves. Twitter profile.

Profiling 28

Profiling Twitter Storytelling Social Media 28

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Tips on content writing with storytelling and emotion. This book helps you learn exactly how to do that. Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Media Planning 135

Binary Demand

MARCH 11, 2024

Artificial intelligence (AI) has taken center stage, transforming media management from simple profiles to a nuanced, contextual approach. The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Contently

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. The first 20 people to email me proof of your interviews at lazer@contently.com will get a free copy of The Storytelling Edge — and in all likelihood, a promotion.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

Circle Studio

MARCH 12, 2020

In Stories That Stick , Kindra Hall, professional storyteller and national speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate. Find out more: Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Building a StoryBrand.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78