Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Understanding these features is crucial for building product marketers looking to capitalize on this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Porch Group Media

MARCH 16, 2022

New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. Brands must make sure they are present on online channels but also supplement this will direct mail and offline outreach. Stay up to date with the latest insights and marketing resources.

Purchase 52

Purchase First-Mover Advantage Outreach Ideal Customer Profiles 52

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. When it comes to bringing your product or service to market , start with market research.

Research 98

Research Service Product Planning 98

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Developing data-driven products and applications. Image: Gartner and Amplitude.

Analytics 102

Analytics Allocation Product Work Management 102

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Hubspot

NOVEMBER 1, 2021

Sometimes things that we buy can be supplemented by an additional purchase, like a case for a laptop or in-flight upgrades. When we buy these optional items, they’re usually priced using a strategy called optional product pricing. It fulfills the customers needs and doesn’t require the optional product to function.

Pricing 63

Pricing Price Product Fulfillment 63

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Adobe Experience Cloud Blog

APRIL 5, 2017

Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform. Before I made my purchase, I first ordered a fitting kit to help me choose the right size. Conduct Product Demos Fairly Close to Your Decision. Focus Your Search.

Budget Programs 115

Budget Programs Purchase Software Thought Leadership 115

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. This is particularly important for brands with customers who purchase via different routes and devices. For example, a customer might: Discover a product while browsing videos on YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Give them access to penny-perfect pricing so they can order and price products competitively. Unfortunately, many consumer goods (CG) brands suffer such losses, even though the industry spends $200 billion each year to promote products in stores. Unlock productivity and empower your field teams with retail execution.

Merchandising 97

Merchandising Product Work Management Pricing 97

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. What are their interests, needs, or pain points that your product or announcement can address?

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Smarte

MAY 5, 2023

Sales productivity refers to the efficiency and effectiveness of the sales process. It is more crucial than ever to increase sales productivity in the fast-paced business world of today. In this article, we will explore effective ways to boost sales productivity. Proper Training. Training is a broad concept.

Product 52

Product Tips Work Management Ad Frequency 52

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Possible functionality synergies across various products.

ROI 93

ROI Product Marketing Management Allocation 93

Content Standard

NOVEMBER 19, 2018

As social media marketing becomes more and more about conversion, not just awareness , product marketing is warming up to social shopping experiences. People are getting more comfortable with making purchases on social media. The frequency of daily social media usage gives marketers more opportunities to present a purchase experience.

Social Marketing 86

Social Marketing Product Peer-to-peer Paid Search Agency 86

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. So, before pitching your product, your first step should be to establish your unique value proposition. How can you prove the quality of your product?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As a result, VR software productions is also on the rise as the market expands. Other important elements are presentation and exceptional design. Start with Research.

Ideal Customer Profiles 134

Ideal Customer Profiles Product Marketing & Strategy Copywriting 134

Marketing Insider Group

APRIL 13, 2023

(For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Product This one might seem to be a no-brainer; you have to start with something to sell.

Relevance 335

Relevance Planning Paid Search Agency Work Management 335

Navigate the Channel

MARCH 7, 2022

Here are seven boxes your product should check in every buyer’s eyes. Does the Product Meet the Customer’s Needs? The most important question any manufacturer needs to ask themselves when developing a product is whether that item truly meets the customer’s needs. Thankfully, our team of experts is here to help.

Product 65

Product Customer Satisfaction Opt-out Opt-in 65

chiefmartech

OCTOBER 23, 2022

One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” For instance, you can’t look at product like DALL-E 2, that magically generates images from any description you can express in words, and not appreciate that, wow, this really is something new under the sun.”

Marketing Automation Services 82

Marketing Automation Services Work Management Marketing Management Product 82

Biznology

JANUARY 29, 2016

I remember how everything was in the presentation from the swoopy new models we had not seen before, to the showroom lighting and glitz. As the consumer continues their research, product features come into play. Unfortunately, dealer sites are for the most part only about price/product/availability. The Good for Me?

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 133

Social Media Product Media Work Management 133

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. Without this, any investment in retention programs is a waste.

Tactics 117

Tactics Work Management B2B Marketing Marketing Management 117

Martech

OCTOBER 20, 2021

Major suite vendor solutions remain important, but only situationally, which means that best-of-breed offerings increasingly win out in expanding stacks, even when purchased from a larger vendor with multiple offerings. Call it “platform vs. product.” Platforms vs. products. This is generally not true.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Product 98

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. They haven’t committed to purchasing your product, and their feedback and comments aren’t as valuable as those of those who have paid with time and money to use your product.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? Product Marketing vs. Conventional Marketing. Product marketing is actually part of conventional marketing.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. retail brands must be present, helpful and authentic online.

Trust Marketing 104

Trust Marketing Loyalty Ad Building Planning 104

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Salesforce Marketing Cloud

MARCH 31, 2022

Take a minimum viable product (MVP) ecommerce approach. For others, an MVP will include storefront, product search, payments, and order management. Path to Purchase: A simplified purchase workflow is key to conversion. Get your teams’ input and research best practices for product detail pages, cart, and the checkout flow.

eCommerce 52

eCommerce Product Merchandising Conversion Rate 52

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Selling out products in a matter of minutes was once very, very far from the norm. Create a Timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Martech

DECEMBER 20, 2023

Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. 25% of consumers are turned off of purchases by celebrity or influencer endorsements. Only 19% would be actively encouraged to make a purchase. We’d like to know how it’s been for you.

Sample 95

Sample Customer Surveys Mobile Marketing Statistics 95

Valasys

JULY 2, 2021

Composing a productive description resembles trouble if you don’t possess the conventional knowledge for drafting it. Merely labeling your products is not adequate. One eCommerce research shows that around 20% of acquisition failures are a consequence of lacking product knowledge. Keep Readers in Mind.

Merchandising 52

Merchandising Lead Ranking Product Lead Scoring 52

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. In fact, 72% of people would rather use video to learn about a product or service. Are you introducing a new product or feature to them?

Impressions 78

Impressions Product Video Marketing Work Management 78

TrustRadius Marketing

APRIL 1, 2021

And the top reason buyers visit TrustRadius is to compare products ! You can use TrustRadius to easily compare software products. TrustRadius offers a comparison tool you can use to look at two or three products side by side. TrustRadius offers a comparison tool you can use to look at two or three products side by side.

Software 59

Software Product Comparison Click Rate 59