Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin. It’s a prime source for my Newspaper Death Watch blog. But please, save the postage stamp.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 16, 2012

” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. Use Facebook for sampling.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

AUGUST 20, 2013

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. How good is a competitor’s product? I think they’re worth sharing.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

MARCH 13, 2012

Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. She listed five common misperceptions and realities. Misperception: Emerging markets are extremely cost-sensitive.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

AUGUST 4, 2011

This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company. Let’s look at some examples of what they do well. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

SEPTEMBER 8, 2010

It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. In the end, the rise of social media “is likely to present companies with a critical question that is bound to keep executives busy for the next few years: What business are we in?&#

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

OCTOBER 31, 2011

McAfee : Why does the physical world present such challenges? If we can build robotic tools that help people, we can get incredible productivity. McAfee : Don’t we need to shrink the caregiver team to improve the productivity of the system? Ferrucci : The way you make the system more productive is to make people healthier.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JULY 29, 2010

The company is attacking the labor problem by making curators more productive rather than trying to replace them. The curator starts by presenting the engine with a basic set of keywords. Full disclosure: I have received a small equity stake and a referral incentive from CIThread as compensation for my advice. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

DECEMBER 7, 2010

His favorite venue for a well-timed wisecrack was a full room, usually during a pause in an executive presentation. The product of a large Irish Catholic family from Boston, he eschewed religion and demonstrated little interest in relationships during much of the time I knew him. Tom’s weapon was the one-liner.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. The resulting site can resize and present content according to the capabilities of the device. User Presentations. The session features presentations from two users in medicine. Other User Presentations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 4, 2012

He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. I didn’t really get to know him, though, until the last few years. with a young staff who were eager to learn.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. Weak products will disappear quickly from the market, and advertising won’t be able to save them. This is the time of year when a lot of people make predictions. It’s not that social media is no longer important.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago.

ROI 50

ROI Paid Content Social Marketing Webcast 50