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Why Your Product Is Not What You Sell

Marketing Insider Group

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. Kodak lost sight of the fact that your product is not what you sell.

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How to Present your Ideas like a Pro

Webbiquity

Learning how to present your ideas with persuasion is an invaluable skill. Image credit: Product School on Unsplash. To successfully persuade your audience when presenting your idea(s) there are four key things you need to do: Engage your audience (grab their attention). STRUCTURE your presentation to keep interest.

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Chrome’s IP address protection initiative presents new challenges for marketers

Martech

Although it’s not the first to offer IP address protection, “Google appears to be going harder than most of the big players,” said Aaron Grote, VP of digital products at data-driven agency Stirista. ” It will also be disruptive for some of the solutions that present alternatives to cookie-based identity resolution.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. User-friendliness should be the cornerstone of every martech product.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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Communicating beyond the feature presentation

Biznology

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations. Unfortunately, I have never attended an ideal feature presentation. Challenges.

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2023 Digital Marketing Recap: Past, Present, and Future Trends

DAGMAR Marketing

Businesses can use AI in graphic design to increase productivity and create unique images to accompany content with a simple click of a few buttons. The post 2023 Digital Marketing Recap: Past, Present, and Future Trends appeared first on DAGMAR. AI image generators gave birth to the AI art boom.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Or, do you think the webinars you are presenting could be more effective? If so, don’t miss this unique presentation from expert webinar producers Dawn Baron and Shelley Trout. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters.