B2B Marketing Traction

JANUARY 16, 2012

Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. If your one sheet just says what you do or simply describes a product with no call to action, ho-hum! Take it to trade shows, conferences, and presentations.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

MAY 1, 2015

I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.). The insights should challenge you to change your strategies, tactics and/or attitudes. (

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 12, 2014

Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. ” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. Your baby’s ugly. Stop misbehaving.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MAY 8, 2013

While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth). What is ZMOT?

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service. What can an Outsource Chief Marketing Officer (CMO) do for your startup? Manage the initial branding process. Execute marketing according to the tactical plan.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 31, 2012

. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. … …Your products aren’t as unique as you think. In fact, in most markets, the products and services are fairly commoditized.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 14, 2013

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I Differentiate your company and products. I captured key points of the video below.). Be original.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

AUGUST 17, 2011

I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” ” My favorite tools help provide three must-have pieces of information: 1.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

JANUARY 14, 2014

You should have easy-to-use navigation that allows the interested buyer to drill down and get some amount of detail about your products and services. Make sure your posts have photos or images at the top and present a topic in some amount of detail. Make sure your blog posts and articles have depth as well.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JUNE 4, 2015

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested. Do you have a quality assurance or testing process for your product or service that you can convey in a video?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 7, 2012

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. So, what began as a productivity tool in the automotive industry is proving difficult to implement for many.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

JANUARY 17, 2013

In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. One, either the owner of the business or an influential champion within the company has to understand the opportunities social media presents.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

OCTOBER 15, 2010

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Sales conversations and presentations – your salespeople are the front line to customer needs and wants. Customer case studies – how do customers use your products and services?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

MARCH 27, 2012

Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. A blog can be the impetus to create marketing content that can be re-purposed into videos, presentations, eBooks, whitepapers and more. Today shareable content is king.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?” They might also ask, “How is this product different than that of the competitors?”. What is first and foremost on their mind?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?” They might also ask, “How is this product different than that of the competitors?”. What is first and foremost on their mind?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

AUGUST 4, 2011

Is there demand for the product? presents expense totals and timelines on one page (attainable, realistic?), and includes due dates (timely?). (Some say doing the same thing over and over and expecting different results is insane!). Attainable. B2B marketers need to ask if it is possible to attain results from their marketing.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2010

Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. I think that there is or will be a backlash against webinars and virtual presentations and a move to more quality face-to-face meetings. It’s another sign that the buyer, not the seller, is in control.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. I think that there is or will be a backlash against webinars and virtual presentations and a move to more quality face-to-face meetings. It’s another sign that the buyer, not the seller, is in control.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

APRIL 2, 2012

That’s because if you use some of the ideas I mention below, the actual production of each of your blog posts may not require research beforehand! Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

MAY 4, 2010

What products and services do they have that we do not? It is now an entire, global institution offering consulting, training and presentations on the topic. Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition! What markets do they serve that we do not?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

APRIL 13, 2010

At the end of the presentation, announce a special offer or event at your booth to drive attendees there. Send email or direct mail to attendees before the show, inviting them to the hospitality suite or your booth to receive a special gift, new industry whitepaper, product or service offering, etc. Be a speaker at the conference.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

SEPTEMBER 29, 2011

I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. There are three critical success factors business owners should think about when considering investing in social media marketing. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 18, 2009

Under its CMO for Hire Services, New Incite provides the following: Client CMO Representation for Key Alliances, Presentations and Events. Small businesses that need marketing assistance but don’t need a full-time CMO. B2B Inbound Marketing System Design. B2B Marketing Research and Analysis. B2B Marketing Plans. B2B Marketing Execution.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. A new outcome might be to “Get X number of followers on Twitter.”.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 28, 2012

Launch some training products. They like my presentations on marketing and social media and want more. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value. People have been begging me to do workshops.

B2B Marketing 100

B2B Marketing Planning B2B Facebook 100

B2B Marketing Traction

DECEMBER 13, 2012

You can talk, post messages, add new web pages to sell your products and services and how great you are, but stories are more telling than selling. Use new ways of presenting online content. How do you do it? Why is it important? How do your customers or clients benefit? What results are they getting? Be transparent and add value.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100