Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? The answer: a five-step process that any company can embrace. Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Some of these you may not catch until the editing process, and that’s okay!

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Hubspot

SEPTEMBER 18, 2018

Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Storytelling is an art form as old as time and has a place in every culture and society.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Instead of simply presenting the facts, add a narrative. Explain a process. Video is an excellent medium to explain or demonstrate a process. The post Storytelling in B2B Marketing appeared first on Content4Demand. You probably already have case studies.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Convince & Convert

APRIL 12, 2024

What are the rules and process of working with the social team? Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Data Storytelling is Key How do you use data to educate, tell a story, and make an impact?

Social Media 135

Social Media ROI Media Cross-Selling 135

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

The Lead Agency

MAY 25, 2023

Detail the implementation of this solution, including what it involved and any comments the client shared about how they found this process. Mention any ways that you made the process easier for them, and make sure to discuss specific strategies to avoid being too vague. Share the outcome , being as specific as possible.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Enterprises The enterprise segment presents a different challenge. Staying on top of these technologies and integrating them wisely into content creation processes is key for B2B creators.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Content Marketing Institute

AUGUST 2, 2018

He made cars accessible and affordable to the masses through an innovative process. My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If 4-7 in Cleveland, Ohio.

Storytelling 100

Storytelling Brand Identity Branding Paid Search Agency 100

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Content Standard

NOVEMBER 11, 2016

Marketers love their processes. For the most part, this is a good instinct—consistent processes typically provide results you can expect, they offer easy ways to review and optimize steps along the way, and they keep people organized. To some extent, the process worked, and it was comfortable for the brand’s leadership.

Marketing Budget 94

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 94

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Webbiquity

AUGUST 13, 2019

Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling. Click to enlarge.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. Can you elaborate on this or give an example? The upshot?

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision. Get MarTech!

Allocation 117

Allocation Barriers Lead Scoring Lead Ranking 117

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Hubspot

APRIL 26, 2017

By giving them an active role in their content consumption process by publishing stories with interactive elements. HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. How to Get Started with Interactive Storytelling. How can you incorporate this into your content marketing?

Storytelling 78

Storytelling Interactive Marketing Examples Top of Funnel 78

Engagio

JUNE 20, 2018

Matthew is a writer, master storyteller and former Pixar animator (25+ years). As you can see, a business can use the post of storytelling too. During this presentation, Matthew shared his process for creating new ideas, great stories, memorable characters, and how to make stronger connections with your audience.

Storytelling 54

Storytelling B2B Marketing B2B Account Based Marketing 54

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Webbiquity

MARCH 8, 2012

But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. ” Setting: creating the context or setting the scene is the essential first step in storytelling.

Storytelling 100

Storytelling PR Social Media Media 100

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Slideshares, process diagrams, and other graphic assets can also form the basis of short videos used in online events and reused elsewhere. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Content Standard

MARCH 11, 2015

Adobe CEO Shantanu Narayen added that great creative is still the bedrock of marketing, whether you’re using humor or another emotion to connect with someone through storytelling. Each example touches on a different stage of business transformation: process, storytelling, and personalization. Storytelling.

Storytelling 40

Storytelling Process Personalization Marketing & Strategy 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Contently

MARCH 18, 2020

Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Offering unique advice is a good start, but freelancers will have a better shot of getting published on TCS if they present their advice through a narrative that includes original reporting and data. Reported features.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Kaon

OCTOBER 13, 2020

Presenting 3D product tours also allows businesses to present new angles on existing products. Using the Siemens 3D, interactive, solution storytelling application, created by Kaon Interactive, on MultiTaction’s iWall in one of Siemens’ boardrooms. New Angles on Familiar Products. Article written by Claire Allen.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

B2B Marketing Insights - WE

JULY 31, 2018

By sticking to a web design process that suits everyone’s workflow. Every web designer has their secret web design process recipe. Here’s a general sketch of our web design process: From discovery through deployment, we’ve broken down the web design process into intelligent segments. It suits any workflow you throw at it.

Design 66

Design Process Paid Search Agency Budget Programs 66

Bluetext

JUNE 30, 2023

These tools analyze complex data sets, identify patterns, extract valuable insights, and present it in a visual format that’s easy to digest and make informed decisions from. A larger density of data can be shown at once, which allows for much faster cognitive processing compared to 2D visualizations.

Marketing AI 26

Marketing AI Storytelling User-Generated Content Lead Ranking 26