Marketing Interactions
JUNE 27, 2021
Creating content for specific stages of the buying process. It could be—with buyer personas built to uncover true insights about attitudes, perspectives, change management, and thought processes of the people who buy and use your products and solutions. It’s an involved process that begins with talking to people.
Marketing Interactions
JANUARY 19, 2020
Quite often, what you find is that this person—lower down the hierarchy—is entrusted with the selection and the “decision maker” is just blessing their recommendation based on the business case they presented. who shows up at the demo and the on-site presentation?). How long is the sales process from the time you get involved?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
OCTOBER 15, 2021
83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). Edelman/LinkedIn ).
Marketing Interactions
SEPTEMBER 26, 2022
The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. There are also the often-discussed changes, including how far along in the process buyers get before involving a vendor. Did you encounter obstacles you weren’t expecting during the buying process?
Marketing Interactions
APRIL 26, 2022
The closer you can get to your buyers and customers seeing your story as their story, the more humanness will be perceived as present in our content experiences. Buyers want to be active participants in their buying process. The experiences we create for the public, our buyers, our customers all have an impact.
Marketing Interactions
OCTOBER 24, 2021
From email to reports to memos and team presentations, and more. If they speak at conferences or on webinars, record, transcribe and use their presentations as source information for content. Look across the three pillars of people, process, and technology. But it’s more than that. Everyone is a writer in today’s business world.
Marketing Interactions
FEBRUARY 20, 2022
Trying to change it, rather than fix it – make it more “welcome” by modifying the process or the technology, or shifting direction to avoid the problem as it’s perceived to be. Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. Do you have this?
Expert insights. Personalized for you.
111 
Let's personalize your content