Customer Experience Matrix

SEPTEMBER 30, 2016

These can also be done in Reltio itself, using built-in machine learning and data presentation tools to provide deep views into customers and accounts, including recommendations for products and messages. Pricing depends on the number of users and profiles managed but not the number of sources or data volume.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

FEBRUARY 2, 2018

Pricing reflects this, tending to be "in the six or seven figures" according the company and being based on input volume, types of connected systems, and license model (term or perpetual, SaaS, on-premise, or hybrid). The queries can run in real time if needed.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

AUGUST 23, 2012

Today I’ll present the third and (mercifully?) Although small businesses generally buy lower-priced systems, they have largely the same requirements as mid-size companies. In fact, the only category where Act-On scores higher than everyone else is pricing. This isn’t at all to say that the products are equivalent.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

OCTOBER 14, 2016

Its solution was to automate every step of the marketing measurement process as much as it could, using machine intelligence to identify information within new data sources, map those to a standard data model, present the results in dashboards, and uncover opportunities for improvement. Fees are based on data volume and number of users.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

JUNE 4, 2014

We also found that people who evaluated on “breadth of features” were far more satisfied than people who evaluated on price, ease of learning, or integration. So it''s correct that results ultimately depend on users rather than technology, but not in the simplistic way this is often presented.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

JUNE 27, 2014

Reports also show which categories of data are contributing the most to the scoring models: this is more information than some systems provide and is presented quite understandably. At present, Fliptop only sends scores to other systems. Pricing for Fliptop is based on data volume and starts at $2,500 per month.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

JANUARY 6, 2014

The recommendations can be presented on a fixed area of a page or as a pop-up. BrightInfo provides those by automating the content discovery and classification, running as a service rather than installed software, and pricing based on visitor volume. What those businesses do care about are easy deployment and low cost.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Distributed marketing also has its own pricing. I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

APRIL 15, 2014

Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. Bluff called.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

DECEMBER 1, 2014

Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers. Pricing starts at $15,000 per year for small enterprises. This latest vision was appealing enough to attract $54.7

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JANUARY 26, 2011

I translated other answers such as starting price or number of employees into similar 0-2 ranges so I could combine everything in a scoring formula. This is priced at $295. Price for the interactive edition is $795. See my posts over the past few weeks for details on that. These give some insight into where the sales came from.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

FEBRUARY 27, 2013

Of course, it’s still possible that someone would purchase the company instead, but the asking price is probably too high, and the prospect of an IPO just made it higher. This is pretty much consistent with a presentation last week by Oracle CEO Mark Hurd, along with Payne and Oracle EVP for Product Development Thomas Kuria.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 13, 2016

At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns. Pricing starts at $36,000 per year for 6,000 accounts, plus $50 per user per month. Score one for reality (and ZenIQ's creators).

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

AUGUST 29, 2011

Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. In both cases, then, present losses are a harbinger of future profit. On the other hand, Eloqua has considerable control over pricing of its services. I expected it to grow as Eloqua sold into larger accounts.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

OCTOBER 10, 2009

But understanding the underlying technology helps to predict where problems might arise.) - affordable pricing (not exactly a criterion, but important nevertheless) Obviously these criteria could be much more detailed, and no doubt they will grow over time. Price details are published on the vendor’s Web site.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

NOVEMBER 16, 2011

Present this information in a table with record counts and transaction volumes so it can be used to size and price your solution. They wouldn’t generally extend to non-functional requirements like vendor background and pricing, although you could include them here if you’re concerned you’ll forget about them otherwise.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

DECEMBER 28, 2010

Remember, the small business scores in particular weren’t very different for the different vendor groups, and actually gave higher scores to big business vendors once you removed the adjustment for price. (As In practice, most of the reassigned points will go to basic features which are present in all systems.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 9, 2015

In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers. Mintigo’s actual implementation is considerably messier than that, but such is the price of working in the real world.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 13, 2016

The system can deploy conversations in real time, presenting CRM agents with recommended actions (along with a detailed customer profile and history) or Web pages with personalized contents (deployed in user-specified locations on the page). An arbitration function can then find the highest value conversation in each situation.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products. The only real question about free, open source marketing automation from Mautic is what took so long.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

APRIL 2, 2015

Several presenters diagrammed the actual marketing systems in place at their companies. I know the system generates messages with random combinations of offers, incentives, and prices and then refines its choices over time based on which perform best in which situations. But that leaves a lot of questions unanswered.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 30, 2014

But most agree that they’ll want machines to have some discretion such as how far to travel for the lowest price gasoline or how to balance cost vs. quality when selecting hotel rooms. as devices become more important, consumers and companies will both be incented to ensure they’re always present.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 22, 2013

Starting price is $30 per month after a 30 day free trial. The “smart systems” group aims to build sophisticated technology that can automatically gather information, identify the best response, create the appropriate programs, and present them to marketer for approval. It will continue to operate independently.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 4, 2012

Lead scoring rules can consider response to system-generated documents, such as proposals and presentations, arguably allowing more accurate scoring than other systems. The company is actively targeting small companies, with a starting price of $499 per month for the marketing features and another $25 per sales person per month.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

AUGUST 20, 2012

An item present in every system would have a score of 2.0. Less predictably, there’s little change in reporting, CRM integration, database design, features targeted at ease of use, content creation, and pricing models. Items with the greatest change in average score are the ones that vendors are adapting most rapidly.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

OCTOBER 2, 2013

Pricing is based on recommendation volume and starts around $60,000 per year for ten million recommendations. It captures responses directly as the content is presented. Reports show selection rates by content, segment, or campaign, and can also show the most common topics published and the most commonly selected.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

AUGUST 2, 2012

Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. The table below presents clients, employees, and clients-per-employee ratios. The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

AUGUST 29, 2013

This is where its on demand approach comes in handy, since the interface can present information in categories tailored to each client’s needs. Pricing is based on the number of records either enhanced or provided in prospect lists, and starts around $25,000 per year.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JULY 16, 2009

Results can be streamed to an external viewer as an RSS feed or presented in standard reports. Response time was a little slower than I’d like for tasks such as a applying a filter or presenting an article list. Current pricing for Techrigy starts at $600 per month for 20,000 stored search results.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 28, 2010

With a $2,000 per month starting price and a solid mix of features, it sits squarely in the middle of the market. As a practical matter, I think most buyers will prefer systems with a broader scope, flashier presentation and more aggressive marketing. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

MARCH 11, 2008

The interface for presenting the recommendations is also quite appealing. More important, they provide a useful range of information: the recommendation itself, selling points (which can be tailored to the customer and agent), a mechanism to capture feedback (was the recommended offer presented to the customer?

Work Management 120

Work Management Ideal Customer Profiles Marketing Management Rules 120

Customer Experience Matrix

JUNE 15, 2007

Boundaries in the real world are not quite so distinct, but let's assume that Accenture has knowingly oversimplified for presentation purposes. In short, this paper presents some potentially helpful insights. Of course, some vendors might disagree.) SOA offers great promise as a way to accomplish this integration.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

APRIL 12, 2009

the “presentation layer”). The answer to that being, PivotLink works largely at the presentation layer. Pricing of PivotLink is based on the size of the deployment, taking into account data volume and types of users. It can import data from multiple sources and join tables on common keys.

Demand 120

Demand Business Webinar Metrics Aggregators 120

Customer Experience Matrix

MAY 24, 2009

Discussing this idea let me to refine the presentation, which I now describe in terms of marketers catching up with changes in their role. Perhaps a simple, low-priced system really can be a major success even though marketers will eventually need something more advanced.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120