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Director of Sales Operations Job Description

InsightSquared

As owners of the sales tech stack , sales operations directors are always evaluating new sales technology vendors and managing the CRM (typically Salesforce.com ) infrastructure. Most often, this means knowing the ins and outs of Salesforce.com. Much of their analytical work is done in Excel or business intelligence tools.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?

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Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. The quality of that content has become so important that 72% of the most successful organizations in the U.S.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The Bizo purchase, priced at $175 million , makes perfect sense. But Oracle presented it in terms that make clear it sees a new, central role for data in the marketing technology stack – a view I share wholeheartedly. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors.

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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. It presents these to Vocus clients with an interface that suggests a reaction but lets users decide how to reply or repost across several social channels.

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How RightWave Solves the Marketing Automation Skill Shortage

Customer Experience Matrix

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.