What Works - What Doesn't

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Why Marketing Automation is Floundering (Amen!)

What Works - What Doesn't

Next, even if you’re sold on the idea of marketing automation, it’s WAY too complicated to implement. I’ve chronicled my hellish experience moving my blog to WordPress, which provides only the content management and presentation side of the puzzle. As someone trying to grow his own use of these tools, all of these shortcomings sound correct. First, the lack of education. Email marketing?

Software Automates Sportswriting. Is B2B Content Marketing Next?

What Works - What Doesn't

This software goes less than half-way-up the “value chain” of content creation I describe in my ebook “Content Marketing: Where to Place Your Quality Bets.” It captures facts, decides which to present, and polishes their presentation to a very limited extent. Hell, no, I say, and not just because I make my living writing white papers, newsletters, and the like for the IT market.

It's Official: Forrester Says B2B Buyers Hate Confusing Jargon

What Works - What Doesn't

For tips on doing that, see my presentation on “ Art of the Pitch.” Or, just ask your mother, father, friend, partner, etc to read your material and see if they can make any sense of it. I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. Now, it’s official – or at least corroborated by a Forrester Research Inc. report. That’s a good idea.

Using Online Games To Sell Complex B2B Software

What Works - What Doesn't

  In Innov8 players are presented with multiple scenarios (tweaking a supply chain or improving customer service) and get to see how business process automation helps the business. I have to give IBM points for even trying this: They’ve developed an online game that walks players through a (BPM) Business Process Management) exercise. OK, World of Warcraft it ain’t.   Maybe.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.

Four new effective presentation techniques you can use right now

grow - Practical Marketing Solutions

I recently had the opportunity to observe some great speakers — Mitch Joel , Tom Webster and Laura Fitton and I learned a few things that I am incorporating into my keynote presentation style. Tom Webster did something I had never seen before in a presentation and it was very effective. Was it because my presentation was the best? think they’ll help you too.

10 Fun and Interesting Presentation Ideas

grow - Practical Marketing Solutions

At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience. have given hundreds of talks and presentations and here are 10 ideas to help you get over the nerves and into some presentation sizzle. By now, there should not be a presenter on earth talking from a list of bullet points.

8 Easy ideas to make your presentation memorable

grow - Practical Marketing Solutions

That’s a difficult feat, even for the best presenters. Let’s take a step back and consider how people actually learn from a speech. A few years ago, a research team led by  Stephen Kosslyn  and composed of experts from three universities studied how presenters could improve their public speaking. If there is any disconnect with these steps your presentation will fall flat.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

How to Create an Engaging and Effective Presentation


I used to think presentation decks were an afterthought. Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Start there and work backwards to create your presentation. Tell ‘em – this is the meat of the presentation. It’s simple, succinct, and something worth following as you structure your presentation.

The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars


If you’ve been asked to be a presenter for an upcoming webinar – congrats! Webinar presenters are most often chosen because they are articulate, engaging, and an expert in their field, so kudos to you. It’s an honor, but it can be a lot of work, and even a bit stressful, especially if you are new to the webinar presenter game. Happy presenting! But that’s ok.

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Stop presenting- Start engaging!


Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that. ”   Watching the reaction of the two executives was telling.

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The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. 1. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare.

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Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

The Sales Dance: Four Steps to a Better Presentation

Sales Prospecting Perspectives

Getting over yourself = getting better at what you do. I’m dancing in private at present; soon the whole world will see! 3. Similarly, the basis of the sales presentation comes down to how you perform in critical moments. Overly aggressive, intense, serious, bored, or annoyed salespeople bring all of those feelings to the sales presentation and they quickly spread to customers.

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39 Perfect GIFs For Your Next Presentation

B2B Marketing Insider

Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you? When you’re presenting some confusing information…. Finally, when you thank your audience at the end of your presentation .

Presentation 101: The Brilliance of Speaking Simply

PR Meets Marketing

The last two weeks has been a master class on how to present brilliantly or poorly as that may be. This is an issue not related solely to politicians, but any person who presents publicly. Be mindful of the cadence of your presentation. We tend to fall into one “speed” when we speak, which can lead to a “monotone” presentation. Simplicity.

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15 Presentation & Public Speaking Tips that Rock

Junta 42

This year alone, I’ll do over 40 public speeches and keynotes and another 50 online presentations by webinar or webcast. Since 2007, I’ve presented well over 300 times in-person or online. Taken of my keynote presentation in Slovenia in 2010. I’ve also had to sit through another thousand presentations by other individuals over that time. Smile a lot.

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Link Building: past, present, and future


In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,”  some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future. Link Building Present. The post Link Building: past, present, and future appeared first on Biznology.

Presenting a Webinar? Build an Emotional Connection with Your Audience


The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Caution: Don’t choose subject matter that your organization, or the presenter, is not extremely familiar with. Will that presenter be you? So why spend the time, resources, and energy to host a webinar?

How to nail your next presentation: 10 rules for public speaking success


  I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones. Follow these to nail your next presentation! 1. Knowing your audience is a huge part of presentation preparation.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

The Economist is one of the best publications for business news and international politics. But this direct mailer has left me speechless… Text:                                                              Text: Why should women read  The Economist ?         Accomplished influential  people  should read us. This is really some #BADMarketing. Image: Courtesy of The Cut/NYMag.com .

Important Grammar in Business Presentations

Your Sales Management Guru

Just How Important Is Proper Grammar When it Comes to Business Presentations? Ken; We have a guest blog this week, a topic that is absolutely key in emails, presentations and meetings. It takes more than just good speaking skills to give a top-notch business presentation. Good writing speaks volumes about the person and company behind the presentation. Hope you enjoy!

How to write your first speech

grow - Practical Marketing Solutions

Think of your talk as a flow of five key concepts, which you’ll present in order. By presenting that goal, you create desire, and desire precedes all change. Section 2: Presenting the idea. Go back and identify the examples, stories, data, and metaphors you’ll use to support each of the main concepts in your presentation. By Tamsen Webster, {grow} Community Member.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? BADMarketing . Images: Courtesy of Britannica and Wix Blog. BADMarketing Bad Marketing branding marketing fail social media viral marketing

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5 Tips for Delivering Better Presentations


Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. Whether you jump or puke at the chance to give a 30-minute presentation in front of thousands of people, these tips for giving better presentations can serve you well. 1) Body Language.

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5 Steps to effectively use case studies in your sales presentation

grow - Practical Marketing Solutions

How many times have you walked away from a sales presentation muttering “I still don’t have a clue what they do … or why I should care.”. It’s always a challenge to present engagingly in a short window of time. So The post 5 Steps to effectively use case studies in your sales presentation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Results.

How to Make Your Presentations Wow Like a TED Talk

It's All About Revenue

So, how do you capture a little of that magical quality when creating your own presentations? For more on effective slides check out How to Create a Captivating Presentation. No one ever says what that means, which is unhelpful when you’re developing a presentation for an organization, a conference, or committee that you need to persuade. How to Make Your Presentations Wow Like a TED Talk is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. He blogs at  The Steveology Blog. More importantly, I saw how the TEDTalks sausage was made.

Five insanely simple ideas to make your next presentation sizzle

grow - Practical Marketing Solutions

Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations. It usually fizzles. I’m kind of a presentation geek and I’ve found that there are far more effective ways to utilize PowerPoint as a visual backdrop to your story. So what’s a novice presentation designer to do?

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The post #BADMarketing presented by Crimson Marketing appeared first on. Why not workout with your significant other? BADMarketing. What do you think is the worst part of this ad? Share your thoughts below! Image: Courtesy of Breitbart. BADMarketing

How to Own Your Next Presentation

Modern B2B Marketing

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? As professional marketers ( not professional performers/actors/circus barkers) we needed a few pointers on our presentation skills. eye contact? The Content. the, uh”?),

How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]


Well, there's good news: Creating a SlideShare presentation in PowerPoint doesn't have to be that daunting. With the right templates and tools at your disposal, you could easily create an engaging, visual presentation -- all without fancy design programs, huge budgets, or hiring contractors. That way, your presentations will look great and be a breeze to put together. Ready?

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. can make a presentation much more interesting. Did they even get it?

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

This is what happens when you try to streamline your social media engagement strategy: #BADMarketing strikes again… .  . BADMarketing Bad Marketing branding marketing fail social media

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A Simple Guide to Creating Memorable Presentations [SlideShare]


We've all fallen victim to a boring presentation at one point or another. where the presentation has no structure, the presenter is basically reading straight off of text-heavy slides, the graphs are confusing, and there's some weird stuff going on with the color scheme. When you're the one giving the presentation, that sure isn't the reaction you want from your audience.

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KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona

KEO Marketing

The award will be presented at the organization’s annual event on Thursday, January 12, 2017. Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz., January 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded the “Big Heart Award” from the Big Brothers Big Sisters of Central Arizona (BBBSAZ). KEO News

The Best SlideShare Presentations of 2014 [SlideShare]


I don''t know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics. Click on the slide itself to be taken to the presentation. Find one you like? SlideShare.

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Nine Practical Guides to Public Speaking and Presentations


Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. Effectively use humor?