WebMarketCentral

FEBRUARY 15, 2008

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. At that point I started creating my presentation, thinking I was done. The blogosphere is littered with dead blogs that haven't been updated in three, six, twelve months or longer.

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

WebMarketCentral

NOVEMBER 30, 2009

Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. There is too much convenience, too many new opportunities and capabilities presented by social media and other online tools to adopt a Luddite mindset.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 2, 2009

Setup—while social media and networking tools are designed to be easy enough for almost anyone to use, having a social media consultant create new profiles, and review existing ones, can help assure a consistent, professional presentation across various sites.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

JUNE 26, 2008

When I sat in on a live online demonstration of the product, even beyond the technical glitches that can happen with any web-based presentation, the presenters seemed unprepared with their message. Weaknesses Both the demo and the product are still a bit rough around the edges.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

MARCH 30, 2009

Top 5 Reasons Your Search Engine Rankings Dropped by Duct Tape Marketing If you've ever experienced a sudden, gut-wrenching drop in your site's search engine position, Karen Scharf presents five possible reasons.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 9, 2008

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." Now, the folks at ON24 believe they may have changed that. It's almost like Second Life for trade shows.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

FEBRUARY 29, 2008

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. Davis, makes the obvious observation that one message no longer fits every audience, but presents this in concise, entertaining, and highly readable chapters.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

JUNE 5, 2008

I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. What do you think?

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

AUGUST 21, 2007

I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JUNE 1, 2009

Rogowski goes on to recommend that companies “…should also collect brand positioning statements and conduct Brand Image Reviews to ensure that the site presents the brand's core attributes in a manner that is consistent with other channels and relevant to target users.”

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

JANUARY 2, 2008

Clearly, the failure of that majority of vendors to properly align with customer needs presents an opportunity for those who are successful at this to gain a significant competitive advantage. So, how do you do that? The bad news is that most vendors think they are doing a much better job of this than they actually are.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

OCTOBER 26, 2009

Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog Doug Kessler outlines his firm's presentation on seven ways to use Twitter for b2b marketing. Check out these posts, the first of the best from this year on using Twitter for b2b marketing.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

OCTOBER 6, 2009

Subscribe to their RSS feeds, follow them on Twitter, tweet their posts on occasion, write comments (see above), ask for advice, and, if possible, try to connect live at conferences where they are presenting or attending. Guest posts. Make sure it offers valuable information; is not self-promotional; and appeals to the blog's readers.

Link Building 20

Link Building SEO Ad Building Blogger 20

WebMarketCentral

JANUARY 11, 2010

No matter how compellingly your site presents your value proposition, it's still formal and impersonal. That gives you the opportunity to explain how your products or services can help them, in a consultative fashion. To Give the Business a Personality Business websites are, necessarily, one-to-many communication.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. At the end of each webcast, prospects are presented with another offer (such as a whitepaper download or live webinar registration) which does require them to provide contact information.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

AUGUST 4, 2008

To find out more information about the event, including present companies, current attendees and travel information, check out www.RoadShowHollywood.com. On the other side of the country, the Web 2.0 Expo will come to New York City September 16-19.

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

SEPTEMBER 18, 2007

Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 Scott performs two important services with this book, one tactical and one strategic.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

APRIL 10, 2007

7, 2006) A look at the pros and cons of six popular webinar production and web presentation services. 3, 2006) The true value of "guaranteed website traffic" services exposed. This post tells you how to effectively do it.) 5) Web Conferencing Services Reviewed (Aug. 4) Two New Web Marketing Concepts (Jan. 3) The Age of the Micromarket?

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy savvy innovator—is even better live than recorded.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

NOVEMBER 24, 2008

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

NOVEMBER 10, 2006

The experts at Twin Cities marketing agency Provident Partners are offering a hands-on presentation and workshop on video and podcasting. Curious about what podcasting can do for your business? Check this out.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

SEPTEMBER 8, 2009

I randomly checked the Twitter followers for 10 prominent SEO experts (the kind who present at the big conferences and whose writing is frequently noted in the best of SEO posts here). Beware of those who tout their success in some completely unrelated field (e.g., Number of Twitter followers.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

OCTOBER 9, 2006

Although they can be used as short "teasers" to get people to ask for more information, they can also be used effectively for longer format presentations such as multi-participant roundtable expert panel discussions or audio white papers. - Here's a bit of his wisdom: - Podcasts don't have to be short, despite what some people will tell you.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

JUNE 24, 2006

The new report not only revisits the research findings presented in their earlier report -- how writing a successful business book positively impacts both business volume and fees -- but provides step-by-step instructions on how to publish and market your book.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

JULY 20, 2009

by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JUNE 29, 2009

philosophy, natural law, economics) as well as the knowledge of the present. Their brains work differently, not just from their parents' but also from their teachers.' Content-wise, education must pass along the wisdom of the past (e.g.,

Television marketing 20

Television marketing Tagging Education Youtube 20

WebMarketCentral

SEPTEMBER 16, 2009

15 MORE Images You Won't Believe Aren't Photoshopped by Cracked.com Joe Russo presents an amazing collection of unlikely but real images: giant bunnies, phallic icebergs, unfortunate translation errors, a trailer house skyscraper and more. Some of the images and language are a tad risqué, so be careful with this one at work.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

DECEMBER 22, 2009

Another noteworthy post from iMedia Connection is Top link-building strategies for your corporate blog , in which Justin Evans suggests tactics such as commenting on other industry blogs and linking to both your own and others' blog posts on social bookmarking sites to build valuable links for blog SEO.

RSS 20

RSS Best Practices Business Adwords 20

WebMarketCentral

JUNE 17, 2006

It's a relatively quick read and may spark some new ideas about site promotion, although most of the search optimization information presented is covered in Search Engine Optimization Basics. Ralph Wilson at Web Marketing Today recently released his updated Web Marketing Checklist: 32 Ways to Promote Your Website.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

MAY 18, 2009

Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. John Jantsch here shares his 10 favorites, including SlideShare , CircleUp (a group collaboration app), and Introductions, an app which "speeds the process of effective networking."

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20