Savvy B2B Marketing

Trending Sources

A Demand Generation Primer by DemandCon Presenters Lesson 2

Savvy B2B Marketing

On Monday we ran the first post in this series clearing up the misconceptions between Demand Generation and Lead Generation. Do you want to know more? Is your organization struggling with Demand Generation strategies? Would you like to a deep dive fast course in how to get better at creating and nuturing the entire sales funnel not just the top Lead Gen portion? Leading with product.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Effective B2B lead generation requires strategic planning and persistent monitoring. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. For example, present the paper as a blog series, with each blog article examining just one theme from the paper. The topic of your content, the ideas you present, and the way in which you present them may all be groundbreaking. It's a nasty shock.

Paper 95

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

He has been a guest lecturer, syndicated blogger, keynote presenter and featured in The Wall Street Journal Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. Try to host a blog on your own current domain rather than on a subdomain if possible.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Better to present 3 powerful paragraphs that tell your story than belabor them in four pages of fluff and drivel! Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Unfortunately there are some common mistakes that marketers are making with their case studies. Make sure you aren’t one of them! Making the before unbelievable. The Fix. The Fix.

Be human. Your customers will thank you.

Savvy B2B Marketing

The shorter and simpler you can be in your presentation, the higher your audience’s comprehension and retention. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. Your brand needs to be human, too. ” of a brand. Embrace it.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. And then nothing happens; your leads just vanish into the ether. If this sounds familiar then maybe a few simple techniques might help.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. When presented with a generic product press release, or one that features a customer’s success, editors most often choose the real customer story. 4. Read on to see all the ways that companies benefit from customer stories. ” 3.

Help 70

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. Engagement Quality.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” ” The most amazing thing happened to me recently. once watched a webinar with my colleague Chris Jablonski.

Savvy Speaks: Top Presentation Strategies for Women

Savvy B2B Marketing

This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal. By and large, we think solid presentation skills transcend gender. Wendy. It gets lost. My advice?

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

Here is a copy of the presentation that I promised to all the attendees. I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. Don’t do it!

Rules 75

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

We're pleased to present this guest post by Jim Burns of Avitage. Press releases presenting sub-topic insights from the event were distributed, typically featuring individual panel experts. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. Re-imagining in Action. Building Engines' photo).

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! Numbers get attention.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” according to David Meerman Scott, author of The New Rules of Marketing & PR. How do we get noticed and offer something unique and different. Flesh out ideas.

Email by the Numbers

Savvy B2B Marketing

We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. It was one of those, “How do you like my new sweater?” ” moments, when all you can say is, “Ummm…” I was 45 minutes into my first meeting with Frank, a prospective client. Set the goal.

Email 63

49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

I was given an unexpected eye opening gift a few months ago. I was asked by the owner of a local women's online forum to present a series of workshops for women business owners on using social marketing to grow their businesses. All the women in the community are mothers and most are in their 30's - 50's. So many successful, inspiring women enrolled.

Class 62

Savvy Toolkit - The next generation presentation tool!

Savvy B2B Marketing

I have long been an advocate for better powerpoint presentations. have been singing the praises of Rick Altman and his "Why Most Powerpoint Presentations Suck and How You Can Make Them Even Better" for a while on this blog. How many times have you been giving a presentation and the prospect asks a killer question that has you advancing 22 slides forward then stumbling to try to get back to the original offshoot point. Prezi allows that kind of spontaneous navigation to make the presentation customized for the individual audience. Or so I thought!

Tools 26

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Marketing automation systems have reached that magical moment when people start to want one without knowing exactly how they’ll use it. Here are some errors to avoid along the way. 1. Not really.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. For more than two decades, I've made my livelihood supporting salespeople. They sold my stuff because they knew I'd make sure they knew theirs. And more.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

Perhaps that’s by helping them convince others within their companies that it makes sense to further explore the options you’ve presented. I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no longer being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue. What can marketers do to meet those new demands? Aligning those schedules will help get everyone on the same page.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

If there’s any discontinuity between the information marketers present and the conversations sales reps spark up, confusion ensues and the prospect is likely to bail. We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. But there’s no sense wringing your hands and trying to reassume control.

Buy 61

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

Download the IDG Connect report or view a video presentation of the results and best practices. I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. Why Design Matters in Content Marketing

Paper 63

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. Read on for his prescription of how to fix the ails plaguing sales and marketing. Marketing and sales alignment continues to be a major challenge for B2B organizations. Just last week, Forrester released a report showing that only 8% of organizations claim tight alignment between marketing and sales.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Each of these touch points is only a small detail in the overall presentation of your brand, but that doesn’t make them any less important. The devil is in the details. One rotten apple ruins the crop. chain is only as strong as its weakest link. The Big Things are important, but the details can have just as much impact on a person’s overall impression of your brand.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

What is your thought on this, in light of saying that “bloggers need white papers, videos, conference presentations, and podcasts to link to in their blog posts and tweets to underscore their authority and influence and offer proof that the ideas they are espousing in their blogs have been used in the real world.” Why is it important for organizations to adopt this approach?

How Can We Perfect Social Media?

Savvy B2B Marketing

We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How to perfect social media chernov View more presentations from Joe Chernov. How can we perfect social media?"

Savvy Week in Review - February 18

Savvy B2B Marketing

10 "Content Rules" That Will Help Your Business Rule the World - by @TheSalesLion (with a tip of the hat to Ann Handley of @marketingprofs ) I'm about halfway through the book Content Rules (Ann Handley and CC Chapman) and am loving the no frills presentation and wealth of case studies and in-the-trenches tactics. It's been a tough winter for many us. Classic. Those naughty Facebook people.

Savvy Week in Review - May 27

Savvy B2B Marketing

Ardath Albee and our own Savvy Sister Heather were both presenters at the recent DemandCon event. If you are in the US, Happy Memorial Weekend! We hope that you have a great holiday weekend - and a fabulous start to the summer. We'll see you on Tuesday! Ten Marketing Lessons from DemandCon by @heinzmarketing. The World's Most Incomplete List of Social CRM Experts by @funnelholic.

Why Design Matters in Content Marketing

Savvy B2B Marketing

I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. It can take quite a while to determine how to best present that. And we usually start with an inside spread because we've found it's the most effective way to present the concept, image style, and typographic treatment. We do the layout with the final copy and images and present it to the client as a PDF for review. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. With design devices, you can facilitate that. Budget is one reason.

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

The closer we get to conference time the less time each presenter has to balance their presentation prep and my content demands. have found that asking a presenter to write a 700 word article can be daunting but asking them to answer 5 questions with a few sentences to a paragraph each is more realistic. The rise of social media has made crowdsourcing all the rage. Heather.

Tips 52

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content

Savvy B2B Marketing

We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. Read on for insights into how to build a solid foundation for content development. while ago I got pulled into a project as part of a larger brand marketing effort. My task was to create messaging and content. How will you measure success? How do people hear about you? Run some searches.

Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0

Savvy B2B Marketing

I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. feel badly that all the Savvy Readers weren't able to be in the audience and hear her presentation. promise to post a link here on Toolkit as soon as it is released on the DemandCon BrightTalk channel!

Savvy Week in Review: February 3

Savvy B2B Marketing

Secrets of Freemium Pricing - Make the Cheapskates Pay - by Andy Singleton via @dharmesh Based on a presentation Singleton gave at Barcamp Boston, this in-depth post covers a lot of pricing territory and answers some of the most frequently asked questions based on real-life experience. It shouldn't come as any surprise - it is February after all. Go ahead and shirk your shoveling duties.

Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas

Savvy B2B Marketing

View more presentations from Content Marketing Institute. Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In addition to be an exceptionally smart and nice guy, Joe had a ton to share on how they launched their content marketing campaign last year – in just a few months. In fact, I have ! Stagger the promotion of your content. Be human.

Savvy Speaks: Content Marketing Mistakes to Avoid

Savvy B2B Marketing

Listening well to your audience so you can understand their needs and then delivering quality content that meets that need and goes above and beyond with value, presentation, and personality. Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. Not having a plan. Heather. Michele.