We're pleased to present this guest post by Jim Burns of Avitage. Press releases presenting sub-topic insights from the event were distributed, typically featuring individual panel experts. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. If you're ready to take your content process to the next level, you could realize significant opportunities if you leverage your time, effort, resources and content. Re-imagining in Action. Building Engines' photo). Multi-Purpose Publishing Process. MORE >>

Last week when Stephanie and I were presenting about content marketing at MarketingProfs B2B Forum, one of our co-presenters, Amy Black , asked the audience what they had learned thus far. " During the presentation I shared the story about my very informal and unscientific look at 40 white papers last summer where only 12 of them had a call to action. As Pam O'Neal , our other presenter from the MarketingProfs presentation, reminded the audience: you can easily go back and add a call to action to your existing content. Simple and effective idea! MORE >>

You may think that your readers don't want to see info re-hashed, but I think there can be a lot of value in presenting your content in a new way: Often, your readers don't get a chance to read everything, so they appreciate it when you put it together in one place. Readers like different formats, so you'll attract more attention by presenting your info in different ways. eBooks If you have a lot of content scattered in blog posts, presentations, articles and such, consider repackaging it as an eBook. I think about B2B marketing at the strangest times. Need Content? MORE >>

I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. It can take quite a while to determine how to best present that. And we usually start with an inside spread because we've found it's the most effective way to present the concept, image style, and typographic treatment. We do the layout with the final copy and images and present it to the client as a PDF for review. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. With design devices, you can facilitate that. Budget is one reason. MORE >>

We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP. Read on for his suggestions on how marketers can produce content that engages prospects and customers. Why is content marketing so important? started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. then took a field-marketing role because I knew it was crucial to have the right content for each customer situation. How hard can that be, right? Turns out, it is pretty darn hard. Is B2B marketing content being used? Holden-Bache. MORE >>