Savvy B2B Marketing

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A Demand Generation Primer by DemandCon Presenters Lesson 2

Savvy B2B Marketing

On Monday we ran the first post in this series clearing up the misconceptions between Demand Generation and Lead Generation. Do you want to know more? Is your organization struggling with Demand Generation strategies?

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Effective B2B lead generation requires strategic planning and persistent monitoring.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. For example, present the paper as a blog series, with each blog article examining just one theme from the paper.

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10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

He has been a guest lecturer, syndicated blogger, keynote presenter and featured in The Wall Street Journal Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Check out this one-hour on-demand webinar presented by DemandGen Report and featuring Jeff Ernst of Forrester Research. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Better to present 3 powerful paragraphs that tell your story than belabor them in four pages of fluff and drivel! Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect.

Be human. Your customers will thank you.

Savvy B2B Marketing

The shorter and simpler you can be in your presentation, the higher your audience’s comprehension and retention.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. When presented with a generic product press release, or one that features a customer’s success, editors most often choose the real customer story.

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If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.”

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

Here is a copy of the presentation that I promised to all the attendees.

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B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing.

Savvy Speaks: Top Presentation Strategies for Women

Savvy B2B Marketing

This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

We're pleased to present this guest post by Jim Burns of Avitage. Press releases presenting sub-topic insights from the event were distributed, typically featuring individual panel experts. Read on for insights into how one B2B company mindfully repurposes its content.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No

Email by the Numbers

Savvy B2B Marketing

We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. It was one of those, “How do you like my new sweater?”

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49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

I was asked by the owner of a local women's online forum to present a series of workshops for women business owners on using social marketing to grow their businesses. I was given an unexpected eye opening gift a few months ago.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system.

Savvy Toolkit - The next generation presentation tool!

Savvy B2B Marketing

I have long been an advocate for better powerpoint presentations. I have been singing the praises of Rick Altman and his "Why Most Powerpoint Presentations Suck and How You Can Make Them Even Better" for a while on this blog. How many times have you been giving a presentation and the prospect asks a killer question that has you advancing 22 slides forward then stumbling to try to get back to the original offshoot point.

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Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

Perhaps that’s by helping them convince others within their companies that it makes sense to further explore the options you’ve presented.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

If there’s any discontinuity between the information marketers present and the conversations sales reps spark up, confusion ensues and the prospect is likely to bail.

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5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no longer being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

Download the IDG Connect report or view a video presentation of the results and best practices. I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients.

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Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. Read on for his prescription of how to fix the ails plaguing sales and marketing. Marketing and sales alignment continues to be a major challenge for B2B organizations.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Each of these touch points is only a small detail in the overall presentation of your brand, but that doesn’t make them any less important. The devil is in the details. One rotten apple ruins the crop. A chain is only as strong as its weakest link.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Your employees who are presenting at conferences have their finger on the pulse and are the ones who need to be involved in social media.

How Can We Perfect Social Media?

Savvy B2B Marketing

We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit).

Savvy Week in Review - February 18

Savvy B2B Marketing

It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. It's amazing how much lighter and inspired it you can make you feel! The same holds true for the favorite posts we're featuring this week.

Savvy Week in Review - May 27

Savvy B2B Marketing

Ardath Albee and our own Savvy Sister Heather were both presenters at the recent DemandCon event. If you are in the US, Happy Memorial Weekend! We hope that you have a great holiday weekend - and a fabulous start to the summer. We'll see you on Tuesday!

Why Design Matters in Content Marketing

Savvy B2B Marketing

I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. It can take quite a while to determine how to best present that. And we usually start with an inside spread because we've found it's the most effective way to present the concept, image style, and typographic treatment. We do the layout with the final copy and images and present it to the client as a PDF for review.

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content

Savvy B2B Marketing

We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. Read on for insights into how to build a solid foundation for content development. A while ago I got pulled into a project as part of a larger brand marketing effort.

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

The closer we get to conference time the less time each presenter has to balance their presentation prep and my content demands. The rise of social media has made crowdsourcing all the rage.

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Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0

Savvy B2B Marketing

I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. I feel badly that all the Savvy Readers weren't able to be in the audience and hear her presentation.

Savvy Week in Review: February 3

Savvy B2B Marketing

Secrets of Freemium Pricing - Make the Cheapskates Pay - by Andy Singleton via @dharmesh Based on a presentation Singleton gave at Barcamp Boston, this in-depth post covers a lot of pricing territory and answers some of the most frequently asked questions based on real-life experience.