PR Meets Marketing

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Presentation 101: The Brilliance of Speaking Simply

PR Meets Marketing

The last two weeks has been a master class on how to present brilliantly or poorly as that may be. This is an issue not related solely to politicians, but any person who presents publicly. Be mindful of the cadence of your presentation. We tend to fall into one “speed” when we speak, which can lead to a “monotone” presentation. Simplicity.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

The goal is to find ways to be present when someone is searching on your company or products/services related to your company. I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here Pay-per-click programs: PPC programs are a science.

Top Three Common Product Demo Mistakes

PR Meets Marketing

Who are you talking to? I’ve been in demos when the presenter jumps straight into a standard product demo without understanding my goals and needs. Boring Presenters. But have you thought about how the demo will be presented by others? Here are the top three common mistakes I’ve made (and corrected!) or experienced with product demos. One Size Fits All. Practice.

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

The host, along with attendees, presenters, etc.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Dennis blogs about virtual events and virtual worlds at “ It’s All Virtual ” and is a frequent author and speaker. No problem.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

PR Ethics – How far would you take it?

PR Meets Marketing

always argue with him that public relations fills an important role in how company’s present themselves to the public. Ethics by via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. It never seems to work because his point is that companies are just lying to consumers and the public to sell more stuff. What do you think?

Sometimes “Sorry” Is the Best PR

PR Meets Marketing

But then the computer dies mid-presentation, forcing a speaker to finish without PowerPoint. By Spud Murphy via Flickr. My apologies – this was a guest post by Alli Gerkman when I was on vacation. That’s the funny thing about blogging. Usually, things go seamlessly (or almost seamlessly–it’s hard to imagine a completely error-free event ). Today was one of those days.

Dispelling the 5 Myths of Going Virtual

PR Meets Marketing

I recently presented a webinar on “Dispelling the 5 Myths of Going Virtual.&# My presentation slides are included below and an archived version of the webinar will be available on the


Upcoming Webinars with #MPI

PR Meets Marketing

I have the pleasure of presenting two webinars for the MPI: Dispelling the Myths about “Going Virtual&#  on November 17 and Making Virtual Profitable: Steal These Business Ideason December 9, 2010. Free to MPI

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

#mptech Case Study of Viral B2B Video

PR Meets Marketing

Rene Bonvanie, VP of Worldwide Marketing, Palo Alto Networks, presented on a viral video he created while with Serena Software.  The goal of the video was to increase the use of the

Online Reputation Management: Radian6

PR Meets Marketing

The results are presented by publication date. Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. previously wrote a post about Trackur and had the opportunity to see a demo of Radian6 ‘ solution. I was very impressed with the sophistication of what Radian6 has put together. General Capabilities.


Change is in the Air

PR Meets Marketing

What Now? I’m excited with the next stage of PR Meets Marketing and the opportunities this presents. It’s an exciting time. Summer is over and the smell of Fall is in the air. It’s It’s the perfect time to announce some exciting changes. PR Meets Marketing is Moving. For the past 3.5 years, I’ve hosted my website on While there are many benefits to keeping my blog here, I’ve decided that hosting my own website provides more flexibility with regard to plugins, themes and monetization. Clear Focus. Thanks To All My Readers. Thanks!

Are You Ready for Virtual Trade Shows?

PR Meets Marketing

You can still connect with people through online chats or emails, get the materials you want, and attend keynotes and presentations. Disclosure: My company, ON24 , just introduced a new solution today - ON24 Virtual Show.   I decided to take this occasion to write a larger post about the virtual events/tradeshows market. travel, hotel, food, materials) and intangible costs (i.e.

Let the 2008 Trend Lists Begin

PR Meets Marketing

BtoB Magazine presents their 2008 Trends for Email Marketing - By the way, my company actually did point 4 for a client =). It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. The question is how does this truly impact PR? Top media coverage now extends from traditional media (i.e. GigaOm, TechCrunch, Read/Write, etc.).

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

searched on the agency’s name or common abbreviation as presented on their website. A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?  . decided to see which PR firms were actively participating in social media. evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. This list was based on worldwide fees for firms with major US operations. So some fields may be marked as “none” as a result.

Social Media Club – Glimpse of how PR can use Social Media?

PR Meets Marketing

There were 6 social media case studies being presented, highlighting not only program strategies but also how these campaigns contributed to increased awareness in the marketplace.  . Last night’s event was Ustreamed and my understanding is that presentations will be available. I’ll update when I find out more. It’s about more than blogger relations (though Mike McGrath did present on this), it’s about how to reach your client’s core audience and achieving key marketing objectives. Well, I AM getting old =).  . Key Takeaways.  . Time - Doh!

So You Want To Go To Demo?

PR Meets Marketing

Set up a work back plan that highlights deadlines for drafts, edits and final approval. 2) Rehearse, rehearse, rehearse: I have forced my presenters to practice multiple times to ensure that the script flows as written. And if you have two presenters, the rehearsal helps for transitions.  DEMO is one of the premier conferences to launch a product. It has launched some of the key companies and products over the past few year.  In one of my groups, someone recently asked - How do I get into Demo? I've been lucky enough to have two companies accepted into DEMO. You're going to Demo.


Lunch or Networking? - Oracle Lunch 2.0

PR Meets Marketing

The event had excellent food and presentations about Oracle's upcoming Web 2.0 I attended my first Lunch 2.0 at the Oracle campuses today. Lunch 2.0 is an event that is starting to spread not only through the Bay Area but also overseas ( Jeremiah Owyang of Web Strategist brought it to Hong Kong recently).  . tech for enterprises. This leads me to think about the pros or cons of holding such an event. Pros: Great way to discuss your products and services over a free lunch. Can leverage the event to look for new employees. Network for prospective business by having employees in attendance.

Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.

How to Create an Engaging and Effective Presentation


I used to think presentation decks were an afterthought. Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Start there and work backwards to create your presentation. Tell ‘em – this is the meat of the presentation. It’s simple, succinct, and something worth following as you structure your presentation.

A stunningly simple path to creative business presentations

grow - Practical Marketing Solutions

Thanks to Haiku Deck and Slideshare , there is no excuse to create lousy slide presentations any more! A few month ago, I became aware of a mobile app called Haiku Deck that allows you to create impressive slide presentations right from your mobile device. I had not used it much but I had it in the back of mind in case I needed to make a presentation in a hurry! Frustrating.

The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars


If you’ve been asked to be a presenter for an upcoming webinar – congrats! Webinar presenters are most often chosen because they are articulate, engaging, and an expert in their field, so kudos to you. It’s an honor, but it can be a lot of work, and even a bit stressful, especially if you are new to the webinar presenter game. Happy presenting! But that’s ok.

Four new effective presentation techniques you can use right now

grow - Practical Marketing Solutions

I recently had the opportunity to observe some great speakers — Mitch Joel , Tom Webster and Laura Fitton and I learned a few things that I am incorporating into my keynote presentation style. Tom Webster did something I had never seen before in a presentation and it was very effective. Was it because my presentation was the best? think they’ll help you too.

10 Fun and Interesting Presentation Ideas

grow - Practical Marketing Solutions

At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience. have given hundreds of talks and presentations and here are 10 ideas to help you get over the nerves and into some presentation sizzle. By now, there should not be a presenter on earth talking from a list of bullet points.

8 Easy ideas to make your presentation memorable

grow - Practical Marketing Solutions

That’s a difficult feat, even for the best presenters. Let’s take a step back and consider how people actually learn from a speech. A few years ago, a research team led by  Stephen Kosslyn  and composed of experts from three universities studied how presenters could improve their public speaking. If there is any disconnect with these steps your presentation will fall flat.

Stop presenting- Start engaging!


Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that. ”   Watching the reaction of the two executives was telling.

The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. 1. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare.

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Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date.

The Sales Dance: Four Steps to a Better Presentation

Sales Prospecting Perspectives

Getting over yourself = getting better at what you do. I’m dancing in private at present; soon the whole world will see! 3. Similarly, the basis of the sales presentation comes down to how you perform in critical moments. Overly aggressive, intense, serious, bored, or annoyed salespeople bring all of those feelings to the sales presentation and they quickly spread to customers.

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39 Perfect GIFs For Your Next Presentation

B2B Marketing Insider

Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you? When you’re presenting some confusing information…. Finally, when you thank your audience at the end of your presentation .

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. can make a presentation much more interesting. Did they even get it?

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Link Building: past, present, and future


In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,”  some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future. Link Building Present. The post Link Building: past, present, and future appeared first on Biznology.

15 Presentation & Public Speaking Tips that Rock

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This year alone, I’ll do over 40 public speeches and keynotes and another 50 online presentations by webinar or webcast. Since 2007, I’ve presented well over 300 times in-person or online. Taken of my keynote presentation in Slovenia in 2010. I’ve also had to sit through another thousand presentations by other individuals over that time. Smile a lot.

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Presenting a Webinar? Build an Emotional Connection with Your Audience


The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Caution: Don’t choose subject matter that your organization, or the presenter, is not extremely familiar with. Will that presenter be you? So why spend the time, resources, and energy to host a webinar?

How to nail your next presentation: 10 rules for public speaking success


  I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones. Follow these to nail your next presentation! 1. Knowing your audience is a huge part of presentation preparation.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

The Economist is one of the best publications for business news and international politics. But this direct mailer has left me speechless… Text:                                                              Text: Why should women read  The Economist ?         Accomplished influential  people  should read us. This is really some #BADMarketing. Image: Courtesy of The Cut/ .

Important Grammar in Business Presentations

Your Sales Management Guru

Just How Important Is Proper Grammar When it Comes to Business Presentations? Ken; We have a guest blog this week, a topic that is absolutely key in emails, presentations and meetings. It takes more than just good speaking skills to give a top-notch business presentation. Good writing speaks volumes about the person and company behind the presentation. Hope you enjoy!

5 Tips for Delivering Better Presentations


Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. Whether you jump or puke at the chance to give a 30-minute presentation in front of thousands of people, these tips for giving better presentations can serve you well. 1) Body Language.

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