Paul Gillin

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3 Branded B2B News Services That Get It Right

Paul Gillin

It’s presented in a variety of formats, including research reports, articles and podcasts. Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. Some B2B marketers have gone that. Here are three I think are worth emulating.

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident. Length limits are a great way to improve your writing.

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Lemons into Lemonade.

Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

This distinction is important, and here’s where the report presents a bit of a contradiction. A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Only 5% said it has a great deal of influence.

Content Marketing Playbook: Strategy and Roadmap

storytelling assets. D: Conducting a gap analysis to identify the topics, per- spective, or voice that present opportunities to reach. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. publisher.”

A Nice Collection of B2B Marketing Stats and Videos

Paul Gillin

Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. You can also download the presentation as a PowerPoint if you want to borrow a few of these stats. Earnest is a U.K.-based based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” ” Its work certainly bears out that goal. Earnest’s B2B campaigns have a lot of B2C energy inside them. B2B Content Marketing Research Social Media

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Delay Is Killing Major League Baseball

Paul Gillin

And the usual delay factors that afflict nearly every game were present: Too many catcher-pitcher meetings at the mound, too much time between pitches, too many visits by pitching coaches and too many players futzing at the plate between pitches. The Boston Red Sox beat the Colorado Rockies 11 – 4 last night in a game that lasted three hours and 40 minutes. After all, it was already 10:30.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

In the final chapter of Attack of the Customers, my co-author Greg Gianforte presents a formula he calls “Eight to Great.” An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later,  Attack of the Customers  on sale on Amazon ! Farming Out Customer Care. Goodbye to all that, and good riddance.

How to Summarize Content for a Business Audience

Paul Gillin

Inverted pyramid dictates that information is presented in order of declining importance. You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. That They should comment upon the data and insights already presented. Just the Facts? Key Point.

Definitive Guide to Planning a New Content Initiative

presented to all new hires. In a presentation given at the Content Marketing. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. content initiative planned, launched and firing on all cylinders.

The Other Social Network

Paul Gillin

Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it.

Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. responded that no slight was intended. Blaming the Tools. Disillusionment is starting to set in. Lack of patience.

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How to Run a Great Dinner Meeting

Paul Gillin

Larry was obviously aware of this, so as 10:30 approached he announced that it was time to wrap up and then presented his final challenge of the evening: Everyone was to imagine waking up four years from now and describe how the world had changed in the interim. The meeting was hosted by Larry Weber , a local PR legend and founder of the company that became Weber Shandwick. Know when to end.

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Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. There was even a NeXT machine.

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B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Recommended Reading – 7/9/15

Paul Gillin

Jodi Harris runs down a set of practical tips that will make your presentations more visually appealing and useful to your audience. Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. We had never heard of most of these tools, and bet you haven’t either. Sounds simple, but if it is, then why do so few people do it? What 4.8

How to Calculate Social Marketing ROI

Paul Gillin

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. My biggest concern is that these ideas are overly simplistic. They include Indium Corp., EMC Corp. 100,000.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

The resulting site can resize and present content according to the capabilities of the device. User Presentations. The session features presentations from two users in medicine. Other User Presentations. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company. In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Let’s look at some examples of what they do well. SAP plays inline videos. Takeaways.

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B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

The End of ‘Social Media’

Paul Gillin

This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them. Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Stunning. Barnum, BTW). IMDB has an app for that.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video. A couple of notable B2B efforts have caught my eye recently that I wanted to share. This is a commerce play, incidentally. It respects its audience.

IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

With 20 of the world’s largest 27 cities and a growing population of young people, emerging markets present attractive growth possibilities, Ng said, but their technology needs aren’t the same as those of western economies. researcher. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion. She listed five common misperceptions and realities.

Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand. Capture and communicate.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

View more presentations from SugarCRM. A key goal was to simplify reporting, an already distasteful task that becomes more intrusive as the end of the quarter nears. Familiarity Breeds Intent. The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. Critical Success Factors.

Live Blog: How to Make Collaboration Cook

Paul Gillin

” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. The start with knowing what you want to accomplish. Speak in terms that make business sense.

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Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

The CMO research further reveals that 62% say they are unprepared to take advantage of the opportunities presented by mobile commerce and 72% say they don’t know how to cope with declining levels of brand loyalty that could result from easier comparison shopping. So while midsize firms may be using social marketing, they aren’t necessarily confident in the results.

Remembering Peter Morrissey

Paul Gillin

He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. My last e-mail exchange with Peter Morrissey was disconcerting. Peter always responded to my newsletters, and he didn’t let me down when I sent my latest one three weeks ago.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. Farmers Insurance for example, hasn’t accumulated 2.3

Let Your People Speak!

Paul Gillin

Many engineers are only too happy to write papers and travel thousands of miles to deliver presentations, yet writing a 500-word blog entry or recording a how-to video is seen as overwhelming. Engineers naturally like to share, and they know that conference presentations are good for their careers. IBM engineers celebrate Watson's victory (from an IBM YouTube video). Tell Stories.

Organizing the Chaos of Social CRM

Paul Gillin

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. They’re asking for input.

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Remembering Tom

Paul Gillin

His favorite venue for a well-timed wisecrack was a full room, usually during a pause in an executive presentation. Of the thousands of people who pass through our lives, few stand out as true originals. The world lost one last week. Tom Monahan died of ALS at the age of 58. He was way too young. Tom was a treasure. He was a designer, and he made an immediate impression. Tom was an artist.

CIO Challenges Educators to Stay Relevant

Paul Gillin

You can see Dr. Pendse’s 23-minute presentation below. Wichita State University CIO Dr. Ravi  Pendse  last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Our young people are looking for complete convergence. If you can’t provide it to them, you have a problem of relevance.”.

Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re a century-old company founded on the principles of collaboration, but now we’re worldwide, said Jeff Berg (left), IT eBusiness Architecture and Development Manager. Presentations are recorded and posted as audio files, which participants can follow up in forums.

Five Lessons From the Web 2.0 Summit

Paul Gillin

Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 (<a href=&# [link] >Here’s the video of her terrific presentation</a>). I had a chance to attend the recent Web 2.0 and Twitter. Consider item 1 above.