| | | Paul Gillin | |  Presentation | 40 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN APRIL 13, 2011  How to Promote an Event with Social Media SlideShare is a particularly good place to post speaker presentations as a way of raising awareness about follow-on events. Record as many presentations as possible and post them as podcasts or video podcasts. Focus speakers on writing about the topic of their presentations, not promoting their businesses. Here’s a simple form I use to gather feedback on my presentations. | PAUL GILLIN JUNE 24, 2010  How to Calculate Social Marketing ROI I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. There are also nuances of calculating net present value, inflation, opportunity cost, return on capital and other fine points of finance that we won’t try to cover here for the sake of simplicity. | | | | | |
| PAUL GILLIN AUGUST 4, 2011  Facebook Can Work for B2B Marketers, But You Gotta Know the Rules This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company. In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Let’s look at some examples of what they do well. SAP plays inline videos. Takeaways. | PAUL GILLIN DECEMBER 16, 2010 The End of ‘Social Media’ ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. This is the time of year when a lot of people make predictions. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them. Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Stunning. Barnum, BTW). IMDB has an app for that. | PAUL GILLIN AUGUST 26, 2011  Social Marketing Wisdom from the Insurance Industry – Really This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. Farmers Insurance for example, hasn’t accumulated 2.3 | PAUL GILLIN OCTOBER 5, 2011  Direct Marketing Doesn’t Have to Suck My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin. In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). They fooled me good. | | | | | | | |
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PAUL GILLIN | THURSDAY, JANUARY 6, 2011  Social Marketing Hangover
Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”. I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. responded that no slight was intended. Blaming the Tools. Lack of patience. So Now What? MORE >> -
PAUL GILLIN | TUESDAY, MAY 15, 2012 A Chance for CIOs to Lead in Social Business
I’m presenting a session at the CIO Solutions Gallery at the Fisher College of Business at Ohio State University tomorrow on the topic of “Measuring Social ROI: The CIO’s Role.” The created the presentation below largely for my talk tomorrow and wanted to share it. suggest in my presentation that there are several initiatives IT could lead that would give them a critical role in social business. Feel free to download the presentation; it’s posted on a Creative Commons Attribution License. Not surprisingly, marketing topped the list. MORE >> -
PAUL GILLIN | WEDNESDAY, DECEMBER 1, 2010  Five Lessons From the Web 2.0 Summit
Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 (<a href=&# [link] >Here’s the video of her terrific presentation</a>). I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. Service had little to do with it. Consider item 1 above. MORE >> -
PAUL GILLIN | WEDNESDAY, OCTOBER 19, 2011  Facebook Tips for Midsize Businesses
With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand. Against the Grain This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. The series is underwritten by IBM Midsize Business , but the content is entirely my own. MORE >> -
PAUL GILLIN | WEDNESDAY, MARCH 7, 2012  CIO Challenges Educators to Stay Relevant
You can see Dr. Pendse’s 23-minute presentation below. Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Addressing a regional edition of the popular TED conference in Wichita, KS, Dr. Pendse , who is both the CIO of Wichita State University and an award-winning professor, said he chose the term “relevant” deliberately. If the goal is to get people excited about history, shouldn’t we study the history of Google?” he asked. he asked. MORE >>
- The Other Social Network PAUL GILLIN | THURSDAY, MARCH 10, 2011
- How to Run a Great Dinner Meeting PAUL GILLIN | WEDNESDAY, APRIL 4, 2012
- Live Blog: Lotusphere 2012 Opening Session PAUL GILLIN | MONDAY, JANUARY 16, 2012
- Two B2B Social Marketing Initiatives Worth Checking PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
- Tribes Rule the Hyper-Social Organization PAUL GILLIN | WEDNESDAY, SEPTEMBER 8, 2010
- IBMer: ‘Social Selling’ Is a Sales Process in Itself PAUL GILLIN | FRIDAY, APRIL 27, 2012
- Content Curation on Steroids PAUL GILLIN | THURSDAY, JULY 29, 2010
- How to Change a Saved Twitter Stream to Chronological Order PAUL GILLIN | SUNDAY, JANUARY 2, 2011
- IDC: US Tech Firms Underestimate Emerging Market Opportunity PAUL GILLIN | TUESDAY, MARCH 13, 2012
- My New Book, ‘Attack of the Customers,’ is now available PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
- Weinberger Wisdom PAUL GILLIN | FRIDAY, JUNE 4, 2010
- A CIO Who Gets Social Business PAUL GILLIN | WEDNESDAY, MAY 16, 2012
- My Favorite Productivity Apps – Multimedia & Web PAUL GILLIN | MONDAY, NOVEMBER 8, 2010
- Industrial Age Thinking Thwarts Potential of Internal Social Nets PAUL GILLIN | TUESDAY, FEBRUARY 14, 2012
- 10 Tips For Moderating a Great Panel PAUL GILLIN | THURSDAY, SEPTEMBER 23, 2010
- Organizing the Chaos of Social CRM PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011
- How Will Computers Serve Us in 2020? PAUL GILLIN | MONDAY, OCTOBER 31, 2011
- Live Blog: 3M Unites Global Workforce With Technology PAUL GILLIN | TUESDAY, JANUARY 17, 2012
- Eloqua’s Innovative Blog Tree PAUL GILLIN | WEDNESDAY, DECEMBER 15, 2010
- How Groupon Could REALLY Break the Mold PAUL GILLIN | WEDNESDAY, FEBRUARY 9, 2011
- Live Blog: How to Make Collaboration Cook PAUL GILLIN | MONDAY, JANUARY 16, 2012
- Remembering Peter Morrissey PAUL GILLIN | SATURDAY, AUGUST 4, 2012
- Surprising Security Gaps at Star-Studded D.C. Gala PAUL GILLIN | SUNDAY, APRIL 28, 2013
- Surveys Show ‘Social Business’ Concept Gaining Traction PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
- Slides and Video Cover What You Need to Know About Search PAUL GILLIN | FRIDAY, MARCH 8, 2013
- Waiving Speaking Fee for Book Buyers PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011
- Let Your People Speak! PAUL GILLIN | THURSDAY, FEBRUARY 24, 2011
- Remembering Tom PAUL GILLIN | TUESDAY, DECEMBER 7, 2010
- My First Prezi PAUL GILLIN | TUESDAY, JUNE 5, 2012
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