If your email marketing service automatically generates the text version, make sure you look at it and check that links are presented correctly. Ten years ago, a marketer designing an email campaign could predict with 95% accuracy what email client was being used to receive one of their messages, and whether they were receiving HTML and images. Today, there are about five primary inbox providers (Microsoft, Yahoo, Google, Hotmail, AOL) handling about 80% of messages [1] , with the remainder being viewed on lesser clients and across a multitude of mobile devices. Looks interesting. MORE >>

However, a sales presentation still needs to provide a timely and relevant message to the customer regardless of the tools used to deliver it. What is the most efficient way to present the information and impart understanding? 1) If you are creating an app that demonstrates the use of a tool, the functionality presented in the app needs to reflect the most common transactions sought by the sales prospect (for example, a tax processing demo app should include all of the most common transactions – how to post wages, how to batch and export tax forms etc.). MORE >>

service that helps our customers identify which of many marketing touch points are meaningful to sales, and presenting them in a visual, easy-to-read dashboard. In the age of online shopping, marketing automation, point-of-sale computing and other instant customer feedback, Big Data has become the recent buzz word, touted as the be-all and end-all answer to the marketer’s prayers -but what is Big Data really? First let’s define Big Data. Many people have simplified big data to mean large databases of millions and millions of records, but this is not strictly true. link]. MORE >>

Customers are now presented with the ability to choose the level of personal interaction they expect from a company. Customers have an expectation that if you offer those choices, and they choose to use them, that you will be able to provide them with an experience that is personal, relevant, and seamless. If that experience feels disconnected, today’s customers may not be patient enough to wait for that experience. Customers and business alike have the information to interact in intimate ways, yet the ability to appropriately use this information is lacking. It is frustrating. MORE >>

For any business - large or small - the challenge of finding and presenting relevant content in an easy to understand way is of primary concern. Absolutely, if your research department is generating useful statistics and analysis, find a way of presenting it to your customer, but remember there is such a thing as too much content. Repurpose powerpoint presentations into mini-webinars. Film speeches or presentations given by your company’s executives and post relevant snippets online. Find a unique way to re-present the information. Create video blogs. MORE >>