| | | Digital B2B Marketing | |  Presentation | 21 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING JANUARY 19, 2012  Google+ for SEO? Don’t Focus on Your Brand Page! Having your employees share your content presents its own unique challenges. Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Each has its challenges. Process. | DIGITAL B2B MARKETING AUGUST 16, 2012  Five Biggest Infographic Mistakes Marketers Make Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Misrepresenting Information Nielsen recently presented their research in an infographic-like format. The information could have been presented as a blog post or redesigned with significantly less text. Source: [link] 2. | | | | | |
| DIGITAL B2B MARKETING JUNE 26, 2012  9 Marketing Words That Have Lost Their Meaning The values you present to the market? The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. Unfortunately much of it reflects zero thought and leads no where. | DIGITAL B2B MARKETING MARCH 12, 2013  Do You Trust Your Content? Present your perspective on key industry trends. Looking at most B2B marketing, the answer is clearly “no, you don’t.” ” You do not trust your content to tell your story, grow your audience or sell your solutions. Instead, you put your trust in your outbound marketing and sales process. And that is ok! Potential Goals for Your Content. Introduce your solution. | DIGITAL B2B MARKETING DECEMBER 8, 2011  #NewNewTwitter: A New Opportunity for Marketers Your Turn What do you think of #NewNewTwitter and what other new opportunities does it present for marketers? Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor. Discover. Discover. Discover. | DIGITAL B2B MARKETING JANUARY 29, 2013  Three Reasons Marketing Is the First Budget Cut Your Turn Hopefully this presents a clear case, but if you are in marketing you likely still disagree. Marketing budgets are often one of the first budgets cut, time and time again, yet marketers continue to claim companies are making unwise decisions. To support the case, you point to research and cases showing companies who invest in marketing during a downturn come out stronger. | | | | | | | |
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DIGITAL B2B MARKETING | MONDAY, FEBRUARY 25, 2013  5 Signs Your Marketing Isn’t Integrated
If your website cannot handle mobile traffic, then you are not actually presenting your audience with a single integrated experience. Integrated marketing is hard. Every single marketing touchpoint should be working together. Executed well, it is a great example of 1 + 1 + 1 = 5. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated. So with that, here are five signs that your marketing is not integrated. Your Turn. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, MAY 1, 2012 10 Ways to Kickstart Your Inbound Marketing Program
Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media. You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, MARCH 19, 2013  LinkedIn: Do New Offerings Make It the King of B2B?
Note: If you use Flite , you can embed a SlideShare presentation easily into an ad for use across the web as well, although the functionality is a bit more limited. If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. So when LinkedIn introduces a new advertising option, as a B2B advertiser, you need to pay attention. Use Your SlideShare Content in LinkedIn Ads. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, AUGUST 7, 2012  Become An Inbound Marketer Without Creating Content
During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take. However, it isn’t the only viable approach. With more content competing for attention every day, is it time to add these alternatives to your inbound marketing plan? MORE >> -
DIGITAL B2B MARKETING | THURSDAY, APRIL 4, 2013  The One Thing Every Marketer Must Do
Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them. Experts often present a perfect polished solution. Why are we so quick to trust our business and personal success to companies or individuals simply because they present themselves with authority? 'Question everything you hear, see or read. Yes, everything. Everyone has a bias. Everyone applies their own spin. Everyone has something to sell. The only thing you can rely on is your own understanding and knowledge, developed through your own investigation and experience. MORE >>
- B2B Marketers Are Begging For Bad Data DIGITAL B2B MARKETING | THURSDAY, MAY 31, 2012
- What Will Marketing Look Like in 2030? DIGITAL B2B MARKETING | WEDNESDAY, MARCH 21, 2012
- Why Your Content Sucks! DIGITAL B2B MARKETING | MONDAY, MAY 14, 2012
- Why You Should Stop Mapping Content Formats to the Buyer’s Journey DIGITAL B2B MARKETING | WEDNESDAY, MARCH 28, 2012
- All Media Will Be Social Media DIGITAL B2B MARKETING | TUESDAY, OCTOBER 18, 2011
- 9 Tips for Content Marketing in an ADD World DIGITAL B2B MARKETING | TUESDAY, OCTOBER 30, 2012
- The Importance of Woozles in B2B Marketing DIGITAL B2B MARKETING | TUESDAY, AUGUST 30, 2011
- Three Principles for the Future of Marketing DIGITAL B2B MARKETING | THURSDAY, JUNE 16, 2011
- It’s Not Rational, B2B Marketing Needs to Get Emotional!! DIGITAL B2B MARKETING | THURSDAY, JULY 7, 2011
- Three Reasons to Give Me a Solution, Not a Sales Pitch DIGITAL B2B MARKETING | TUESDAY, MAY 24, 2011
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