Digital B2B Marketing

Trending Sources

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Misrepresenting Information Nielsen recently presented their research in an infographic-like format. The information could have been presented as a blog post or redesigned with significantly less text. Source: [link] 2.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Having your employees share your content presents its own unique challenges. Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Each has its challenges. 1.

SEO 152

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The values you present to the market? The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. 1. Unfortunately much of it reflects zero thought and leads no where.

Words 140

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Don’t just embed a SlideShare presentation in your content. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own. And they’re right. So what else can you do? Reddit.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Three Key Requirements of Agile Marketing

Digital B2B Marketing

When an opportunity presents itself, you can determine if it moves you closer to your objective, or moves you away. 2. Are you ready to be an agile marketer? Are you ready to respond to a reality that is changing, in unexpected ways, around you? I’ve had a recent (and continuing) personal lesson in agility. We just sold our house. In short, we were not ready. Know Where You Are Headed.

Plan 93

5 Lies About Easy Ways To Create Content

Digital B2B Marketing

If you are looking to present your perspective and incorporate your unique value proposition, you can outsource writing or production activity but the briefing and integration requirements are still significant. There are easy ways to create good content, right? Sorry. Creating good content is hard. And it’s getting harder. Easy Content Myth 1: Just Post Your Slides On SlideShare!

LinkedIn: Do New Offerings Make It the King of B2B?

Digital B2B Marketing

Note: If you use Flite , you can embed a SlideShare presentation easily into an ad for use across the web as well, although the functionality is a bit more limited. If you are in B2B advertising, you cannot ignore LinkedIn. So when LinkedIn introduces a new advertising option, as a B2B advertiser, you need to pay attention. Use Your SlideShare Content in LinkedIn Ads. Your Turn.

#NewNewTwitter: A New Opportunity for Marketers

Digital B2B Marketing

Your Turn What do you think of #NewNewTwitter and what other new opportunities does it present for marketers? Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor. Discover. Discover. Discover.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. 1. Assume that information is less favorable than what the marketer has chosen to present. 4. If you torture the data long enough, it will confess to anything. Before you react, turn the same metric upside down. Put Stats Back in Context.

Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

At a lunch presentation last week in Portland, Joe Pullizi of the Content Marketing Institute said “Why do most content marketing programs fail? Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. The outlook seems grim.

Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

The best format is the one that most effectively presents the information needed. I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Yeah, right. The format is simply the packaging.

5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

The content you choose, and the way it is presented, needs to uniquely appeal to your target audience. You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. But you are still leaving money on the table. Select Your Content Carefully. Your Turn.

Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. However, it isn’t the only viable approach.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Use the format that presents the information clearly and concisely. Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. We may not have ADD, but we definitely act like it. Be Brief Attention spans are short, your content should be too. Be bold.

Tips 73

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media. You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts.

What Will Marketing Look Like in 2030?

Digital B2B Marketing

Having your answer presented will be the war. We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up. Marketing Will Move to the Extremes Every day it becomes more difficult for marketers to get and keep our attention.

The One Thing Every Marketer Must Do

Digital B2B Marketing

Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them. Experts often present a perfect polished solution. Why are we so quick to trust our business and personal success to companies or individuals simply because they present themselves with authority? Question everything you hear, see or read. Yes, everything. Question it.

Do You Trust Your Content?

Digital B2B Marketing

Present your perspective on key industry trends. Looking at most B2B marketing, the answer is clearly “no, you don’t.” ” You do not trust your content to tell your story, grow your audience or sell your solutions. Instead, you put your trust in your outbound marketing and sales process. And that is ok! Potential Goals for Your Content. Introduce your solution.

Trust 52

Three Principles for the Future of Marketing

Digital B2B Marketing

There are three principles to excel in the future of marketing that Michael presented and create the advocates and evangelists that will drive your brand. In the future, marketing must be valuable. But that isn’t enough. Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. Your Turn.

All Media Will Be Social Media

Digital B2B Marketing

Both digital content and the social media interactions will be presented together. A New Discovery Layer Not only is social media influencing search results, social media is already directly powering the discovery of new content. This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media.

Three Reasons to Give Me a Solution, Not a Sales Pitch

Digital B2B Marketing

The program didn’t rely on traditional marketing language, it skipped directly to presenting a relevant solution. We don’t want to be sold. When we expect a sales pitch, we put our defenses up, or just turn away. We always need solutions to challenges. Lower cost, reduce risk, increase visibility. Your solution does that, right? The problem is, everyone else’s does too.

Three Reasons Marketing Is the First Budget Cut

Digital B2B Marketing

Your Turn Hopefully this presents a clear case, but if you are in marketing you likely still disagree. Marketing budgets are often one of the first budgets cut, time and time again, yet marketers continue to claim companies are making unwise decisions. To support the case, you point to research and cases showing companies who invest in marketing during a downturn come out stronger.

It’s Not Rational, B2B Marketing Needs to Get Emotional!!

Digital B2B Marketing

When presented with the same rational arguments, another person may have a different belief, and the ensuing discussion can quickly become emotionally charged. This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Thanks to @ samfiorella for instigating and @ chieflemonhead , @ MaureenB2B , @ PrashSabharwal and @ josepf , among others, for a spirited discussion. B2B buying is complex because the products are complex. In B2B, buyers are incredibly knowledgeable, but they simply cannot be certain. Emotions stop deals.

Trust 21

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

As a B2B marketer, you must accept new mandates: Be discoverable: Discovery allows you to present your perspective early in the prospect’s research process. The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). And what does that have to do with a woozle? Your Turn.

Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.

How to Create an Engaging and Effective Presentation

Act-On

I used to think presentation decks were an afterthought. Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Start there and work backwards to create your presentation. Tell ‘em – this is the meat of the presentation. It’s simple, succinct, and something worth following as you structure your presentation.

A stunningly simple path to creative business presentations

grow - Practical Marketing Solutions

Thanks to Haiku Deck and Slideshare , there is no excuse to create lousy slide presentations any more! A few month ago, I became aware of a mobile app called Haiku Deck that allows you to create impressive slide presentations right from your mobile device. I had not used it much but I had it in the back of mind in case I needed to make a presentation in a hurry! Frustrating.

The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars

Act-On

If you’ve been asked to be a presenter for an upcoming webinar – congrats! Webinar presenters are most often chosen because they are articulate, engaging, and an expert in their field, so kudos to you. It’s an honor, but it can be a lot of work, and even a bit stressful, especially if you are new to the webinar presenter game. Happy presenting! But that’s ok.

Four new effective presentation techniques you can use right now

grow - Practical Marketing Solutions

I recently had the opportunity to observe some great speakers — Mitch Joel , Tom Webster and Laura Fitton and I learned a few things that I am incorporating into my keynote presentation style. Tom Webster did something I had never seen before in a presentation and it was very effective. Was it because my presentation was the best? think they’ll help you too.

10 Fun and Interesting Presentation Ideas

grow - Practical Marketing Solutions

At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience. have given hundreds of talks and presentations and here are 10 ideas to help you get over the nerves and into some presentation sizzle. By now, there should not be a presenter on earth talking from a list of bullet points.

8 Easy ideas to make your presentation memorable

grow - Practical Marketing Solutions

That’s a difficult feat, even for the best presenters. Let’s take a step back and consider how people actually learn from a speech. A few years ago, a research team led by  Stephen Kosslyn  and composed of experts from three universities studied how presenters could improve their public speaking. If there is any disconnect with these steps your presentation will fall flat.

Stop presenting- Start engaging!

Kaon

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that. ”   Watching the reaction of the two executives was telling.

The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. 1. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare.

Best 149

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date.

The Sales Dance: Four Steps to a Better Presentation

Sales Prospecting Perspectives

Getting over yourself = getting better at what you do. I’m dancing in private at present; soon the whole world will see! 3. Similarly, the basis of the sales presentation comes down to how you perform in critical moments. Overly aggressive, intense, serious, bored, or annoyed salespeople bring all of those feelings to the sales presentation and they quickly spread to customers.

Sales 130

39 Perfect GIFs For Your Next Presentation

B2B Marketing Insider

Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you? When you’re presenting some confusing information…. Finally, when you thank your audience at the end of your presentation .

Presentation 101: The Brilliance of Speaking Simply

PR Meets Marketing

The last two weeks has been a master class on how to present brilliantly or poorly as that may be. This is an issue not related solely to politicians, but any person who presents publicly. Be mindful of the cadence of your presentation. We tend to fall into one “speed” when we speak, which can lead to a “monotone” presentation. Simplicity.

Class 57