What this means is that an average web surfer will devote about three seconds to web information before they are either engaged by its content/presentation and will read more of it, or if not they will surf to an entirely different site. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" " Read on to get their insights. Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. MORE >>

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" " We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" " Read on to get their insights. Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. Michael Stelzner's Tip. Tease? MORE >>

Further, as Jonathan Kantor says so effectively elsewhere in this post, the visual presentation of a good paper should complement the written content. White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? We have invited White Paper Experts to answer this query: "Give one example of your most favorite white paper and why you like it" Read on to get their insights. Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blogs. MORE >>

How would you rather spend your time: mining a report to glean data or reading an account where a problem is presented and solved? ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally. Blogs. Books. Get Customers. MORE >>

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Simply defined, a video white paper takes the attributes of a white paper and presents them in a video format. Rather than transform an entire white paper into an interactive video presentation, I prefer the concept of incorporating video as an additional element in the traditional PDF white paper format in the same way that graphics, charts, and illustrations are used. What are components of a good video white paper?" Books. MORE >>