Chris Koch

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Is ghost writing in social media right or wrong?

Chris Koch

The posts won’t be controversial so much for the content itself (although I hope that that happens eventually) as for the way I’m presenting it. I wanted to present the core arguments here to see what you think. I’m going to channel other people’s ideas, not my own. You can read the entire post here.

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9 attributes of the best thought leadership content

Chris Koch

Great ideas are better when they are presented in the context of a story with a beginning, middle, and end. The ideas should be presented against a backdrop of deep contextual understanding and experience. Has a narrative. Demonstrates mastery. Can be delivered on.

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9 attributes of the best thought leadership content

Chris Koch

Great ideas are better when they are presented in the context of a story with a beginning, middle, and end. The ideas should be presented against a backdrop of deep contextual understanding and experience. Has a narrative. Demonstrates mastery. Can be delivered on.

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How to measure influence in social media marketing

Chris Koch

Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Influence is usually presented in the context of figuring out who is engaging us and who we should be engaging with. How to measure social media influence in a marketing context.

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There is only one objective in social media: create learning networks

Chris Koch

Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). Using ideas from the learning network, marketing needs to develop content. If learning is the objective, the rest falls into place.

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What the slow death of B2B publishing means for marketers

Chris Koch

In fact, buyers are hungrier than ever for good ideas presented in an objective way that target their specific needs. Meanwhile, Google, which has become the biggest ad agency of them all, gets rich by presenting hungry content seekers with links to JC Penney. Start with a good idea and the channel questions will resolve themselves.

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Praise the Lord and pass the tweets!

Chris Koch

I’ve done enough presentations about web 2.0 I present the usual stats showing web 2.0 to see that the sessions tend to fall into one of two categories: revival meeting or therapy session. This week, I experienced both. Most of my web 2.0 has any value for marketing. Most of my web 2.0 has any value for marketing.

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