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Link Building: past, present, and future

Biznology

In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,”  some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future. Link Building Present. The post Link Building: past, present, and future appeared first on Biznology.

The past, present, and future of content marketing- in 500 words

Biznology

And since the past is perfect, the present can never measure up. The Present. The post The past, present, and future of content marketing- in 500 words appeared first on Biznology. Bold topic, no? You can stop reading now if you are expecting a crystal ball and guarantees about how content marketing will change in the next few years. The Past. The past was perfect. Not really.

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

On his blog , in LinkedIn group discussions, on LinkedIn Pulse, and even in his presentations (including the one at Social Fresh), Jay Baer mentioned that shotguns trump rifles in social media. In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

presently use SDL SM2 (Alterian SM2). Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. My Personal Digital PR Philosophy. Why You Should Reach Past the A-List.

Content Marketing Playbook: Strategy and Roadmap

storytelling assets. D: Conducting a gap analysis to identify the topics, per- spective, or voice that present opportunities to reach. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. publisher.”

How to implement a Video 1st content marketing strategy that drives action

Biznology

The chart below, presented by online video platform Brightcove back in Dec 2012,  puts some perspective on the rise of online video content over the past 10+ years. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?

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Generating ideas for your content marketing

Biznology

Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds. You can use individual elements in exactly the same way as discussed above for client presentations. Content Marketing buying journey client presentation outbox seminar Slideshare Webinar

How long should your online business video production be?

Biznology

What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. But what is the optimal length of an online business video production ? 180 seconds?

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What is Social Media Marketing?

Biznology

This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Personalized content for more effective content marketing

Biznology

Once you know each audience segment well, you can tailor content to their specific needs and present that content in ways that highlights how your capabilities solve the problems they facing. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Something else?

The challenge of authenticity

Biznology

This means learning their information needs and using that data as the basis of what content you should write and how you present it. They look for the shortest presentation of the facts they can find. I was reminded of this by an excellent recent New York Times opinion  by Adam Grant. How to write content that is both outside-In and authentic to your brand. Like this post?

Five B2B marketing beliefs and trends debunked

Biznology

We all know this, and yet I read articles, white papers, and hear presentations (the recent BMA Conference is an example), where B2B is referred to as if it was a homogeneous market. While I didn’t attend the Sirius Decisions conference this year, I have read they presented some research along these lines. First a disclaimer – I’m an “old” salesperson!  B2B is a market.

How to be a Google+ success

Biznology

None of my clients, past or present, want to use it. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! It’s where you can find better.

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Google Search is more Rain Man than Beautiful Mind

Biznology

Check that verification methods are still present : this step ensures your new and old sites are properly verified before the move, and will remain so afterwards. It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with  Dustin Hoffman ‘s character in Rain Man,  Raymond Babbitt. So, I chose www.gerr.is. Yeah no.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

One person can change the world. Thank you, Internet

Biznology

Do presentations and webinars  — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Share every presentation on Slideshare and YouTube  — I always share every single presentation and deck I produce on both Slideshare and YouTube. Right now. And that’s good for you.

Google+ is an island of misfit toys

Biznology

Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys.  The island is a sanctuary for defective and unwanted toys. Birds of a Feather Flock Together. The Walled Garden Versus the Wilderness. That’s powerful. Market!

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How most Social Media experts are wrong about LinkedIn

Biznology

on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com.

Is your website’s newsroom missing key pieces of content?

Biznology

This is where you also might link to presentations you’ve done and other public speaking engagements. If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. If they can’t find it quickly and easily, you might have lost a press hit. Contact Information. Summary.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Essential SEO advice directly from Google

Biznology

Would you trust the information presented in this article? This news directly from Google is old news for those of us in the SEO game. For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Function follows form? It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web.

The Interview as Sony False Flag Publicity Stunt

Biznology

Some more background information about the hacking of Sony Pictures and the resulting North Korean threat against the release of The Interview: Sony Pictures Presents: the Propaganda Model: The Mighty Wurlitzer Plays On [PDF]. “I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. ” – Brendan Behan.

Viral 101

Make the most of your content mastermind session

Biznology

Your group may suggest a piece of content you haven’t tried, such as slides or a video presentation. Nobody wants to waste time in multiple brainstorming meetings to come up with just a few watered-down ideas. Planned carefully, your next mastermind session can produce several pieces of content. Where to Start. Wondering how you might conduct a content mastermind session?

Tips for your professional B2B corporate video production project

Biznology

Presently, the use of corporate online video production will put any company far ahead of their competition due to online video’s unique way of engaging and converting casual browsers into leads and paying customers.  Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Have good audio. Two cameras. Proper lighting equipment.

B2B marketing is falling down on the job

Biznology

I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor.  “I gave the guy an appointment, and he spent the whole time presenting his product,” she said.  “[He] never asked me a thing about my situation, and what I needed.”  What is going wrong here? Of course, my first thought was sales training.  Prove the ROI on your solution. 

You’re doing a terrible job with search and social

Biznology

Good usage metrics showing User Satisfaction with your content/presentation. Bad usage metrics showing possible User Dissatisfaction with your content/presentation (including speed, UI, whitespace — or lack thereof, too many options, bad/thin/poorly written content, didn’t answer their problem / question fast or good enough, etc.). You’ve a Chequered Past. Want some proof?

15 B2B case studies show how content marketing drives ROI

Biznology

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). Who is succeeding and why? million.

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. It’s a businessperson. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them.

My assistant is a robot

Biznology

For example, a garden-variety PA or EA has access to my credit card info so that I can send presents to my imaginary wife for our imaginary ten-year anniversary or a bottle of rare birth-year Scotch to my best client on his birthday. Oddly enough, I feel that my Amy currently has all those things because she’s in training and is probably not being allowed to work autonomously yet.

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks  with you. This week, I have three more, sitemaps, data highlighting, and site speed. saved the best for last. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. And, aren’t you mobile native yet? Pathetic! Book Reviews.

The Medium.com is the message

Biznology

First, to your followers; then, to your the social media folks you know who are on Medium, then you can become the victim of the ever-present “Recommend” button. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. Search

Is there such a thing as “too much data”?

Biznology

Productivity could increase exponentially if the bulk of useful customer information is presented visually, rather than in lengthy word and number format. Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data? More information does not necessarily bring us closer to our goal.

Are you doing webinars for lead gen? You should be.

Biznology

Think of it like giving a live presentation. In our webinars, we use polls to break up the presentation. Remember, with presentation slides, less is more. As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. It’s not easy. But here’s the problem.

Mizuno running long tail outreach marketing case study

Biznology

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. My presentation is titled  Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running.

11 signs you don’t have a strategy

Biznology

“If you want something new, you have to stop doing something old”. Peter F. Drucker. strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. So it’s not hard to see how businesses get off course, often unaware, and the commitment of a continuous process becomes a collection of words periodically reinforced. You need both. 

How to get 50% more leads with smart content marketing

Biznology

The offer you present can be targeted to the audience and echoed in the content. Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. One tool many small businesses don’t use is the highly-targeted landing page. Start With Targeted Content. Capture the Lead.

Online Engagement is about the trip not the car

Biznology

In other words, there is no time like the present. What do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? On a teacher’s salary?  (By then, your daughter’ll be out of the house and it’ll be too late!). If you’re Udo, Rita, and Jacqueline Struutz, you go for broke . Go Trabi Go! Get on the Social Media Marketing Road Today.

How to select the right lead generation media mix

Biznology

The table here presents a simple hypothetical example of how this can work.  . Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead?  It’s an iterative process. Then, plan carefully the media mix that will feed the machine. Medium.

A sales pitch isn’t a relationship

Biznology

When presented with an audience, most of them just can’t resist the urge to sell. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. He didn’t stop for 20 minutes. Time Machine.