Would you use a PowerPoint presentation with slides of bullet points? 'Photo credit: Wikipedia. If I asked you to tell me about your best friend, how would you do it? Or, would you tell me stories of long talks and adventures and other shared moments? Obviously, Obviously, the first option is ridiculous and you would never use it to tell someone how great your best friend is, yet as marketers, it’s a trap we all fall into now and then when we’re designing our marketing materials. There’s an alternative: content marketing that incorporates storytelling. Never worn.” MORE >>

The larger and more complex your environment, the harder it is to present an optimized site. Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic. You do the keyword research. You use the research to build your content strategy and information architecture. What’s the solution? MORE >>

64% felt that more transparency was present when company executives communicated through social media platforms. It is a trend that presents significant roadblocks for companies trying to compete in a rapidly-growing, social-media-heavy marketplace. Photo credit: angeloangelo. Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media outlets – the number of them growing by the day.  Read on to find out more. Twitter is not just for the kids. MORE >>

You need to remain present during the entire date and not even get angry or resentful–or hostile–if you are not invited upstairs for a night cap.  If you are truly present in blogger outreach, and what you do is driven by what’s good for the blogger as well as what’s good for you, you might be pleased with the results. Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. No, I also don’t blame the agents too much.  MORE >>

You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it. 'Photo credit: Wikipedia. In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. If users are just browsing but not buying, Amazon would be in big trouble. But having lots of activity there does not mean necessarily you are actually achieving any business value. MORE >>