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5 tips to help you make business decisions that get results

Biznology

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. Small business owners tend to do it all and wear all of the business hats when running their business. Relax.

Link Building: past, present, and future

Biznology

In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,”  some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future. Link Building Present. The post Link Building: past, present, and future appeared first on Biznology.

The past, present, and future of content marketing- in 500 words

Biznology

And since the past is perfect, the present can never measure up. The Present. The post The past, present, and future of content marketing- in 500 words appeared first on Biznology. Bold topic, no? You can stop reading now if you are expecting a crystal ball and guarantees about how content marketing will change in the next few years. The Past. The past was perfect. Not really.

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Don’t screw up your social media listening

Biznology

It may look nice in a pie chart or executive presentation, but for those with a trained eye, it means nothing. Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets that showcase your “reach.” Sound familiar? You don’t want to just listen to yourself! That’s absurd! Like this post?

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

5 ways to use graphics to illustrate a complex idea

Biznology

Check out these five ways to include them in your next presentation or article. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. To prevent this, more people are adding visual aids and graphics to their complex thoughts to break apart their instructions and make them more memorable. Images Break Up Text to Aid Comprehension.

New Year’s resolutions for digital marketers

Biznology

And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead. I’d also like to let you know that I’m presenting a Biznology webinar  on January 10 on the digital marketing trends for this year. Adopt a test and learn mindset. Do you know how the most successful marketers continually win online? They focus on testing.

How to nail your next presentation: 10 rules for public speaking success

Biznology

  I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones. Follow these to nail your next presentation! 1. Knowing your audience is a huge part of presentation preparation.

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

On his blog , in LinkedIn group discussions, on LinkedIn Pulse, and even in his presentations (including the one at Social Fresh), Jay Baer mentioned that shotguns trump rifles in social media. In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Like this post?

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

7 key roles in digital marketing

Biznology

It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?” Content strategist. Analyst.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

presently use SDL SM2 (Alterian SM2). Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. My Personal Digital PR Philosophy. Why You Should Reach Past the A-List.

The past, present and future of link building

Biznology

The post The past, present and future of link building appeared first on Biznology. This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. But real white-hat link building is a viable and essential part of any search marketing campaign. The future of link building.

How to implement a Video 1st content marketing strategy that drives action

Biznology

The chart below, presented by online video platform Brightcove back in Dec 2012,  puts some perspective on the rise of online video content over the past 10+ years. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?

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B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Interesting content marketing trends to watch for in 2017

Biznology

This platform presents a phenomenal boost to businesses of all types. Live streaming will become more popular, but it also presents a huge risk. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Document the concept. Mobile technology.

What is Social Media Marketing?

Biznology

This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

Personalized content for more effective content marketing

Biznology

Once you know each audience segment well, you can tailor content to their specific needs and present that content in ways that highlights how your capabilities solve the problems they facing. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Something else?

How long should your online business video production be?

Biznology

What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. But what is the optimal length of an online business video production ? 180 seconds?

How most Social Media experts are wrong about LinkedIn

Biznology

on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com.

Generating ideas for your content marketing

Biznology

Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds. You can use individual elements in exactly the same way as discussed above for client presentations. Content Marketing buying journey client presentation outbox seminar Slideshare Webinar

How to be a Google+ success

Biznology

None of my clients, past or present, want to use it. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! It’s where you can find better.

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PSA: your virtual online friends are part of your family

Biznology

The same goes for my clients, past and present, my friends, both real virtual online and IRL, and even, possibly, my 49,400 lurkers on Twitter and 4,900 lurkers on Facebook. I recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. No matter how much I try to diminish the import of my time in a buttless gown and adjustable bed, ten days is ten days. messed up.

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Five B2B marketing beliefs and trends debunked

Biznology

We all know this, and yet I read articles, white papers, and hear presentations (the recent BMA Conference is an example), where B2B is referred to as if it was a homogeneous market. While I didn’t attend the Sirius Decisions conference this year, I have read they presented some research along these lines. First a disclaimer – I’m an “old” salesperson!  B2B is a market.

How Trump’s brand positioned itself for victory

Biznology

Trump was vague, boorish, and repetitive, but he consistently presented himself as a change agent, just what the middle-low income white people wanted. 4. Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. The lack of trust in the establishment and our fundamental institutions (e.g.,

Is there such a thing as “too much data”?

Biznology

Productivity could increase exponentially if the bulk of useful customer information is presented visually, rather than in lengthy word and number format. Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data? More information does not necessarily bring us closer to our goal.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Revenue. Like this post?

One person can change the world. Thank you, Internet

Biznology

Do presentations and webinars  — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Share every presentation on Slideshare and YouTube  — I always share every single presentation and deck I produce on both Slideshare and YouTube. Right now. And that’s good for you.

Google Search is more Rain Man than Beautiful Mind

Biznology

Check that verification methods are still present : this step ensures your new and old sites are properly verified before the move, and will remain so afterwards. It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with  Dustin Hoffman ‘s character in Rain Man,  Raymond Babbitt. So, I chose www.gerr.is. Yeah no.

Earned-media micro-influencer marketing master class

Biznology

Here’s the deck I delivered to the class, for your edification and general edutainment: The class was delightful because not only did I deliver the presentation but Shashi kept me there for the entire class so that we could do some practical work as well. presently use SDL SM2 (Alterian SM2). My goal? Shashi’s class is as amazing and as popular as he is. Less is more.

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Google+ is an island of misfit toys

Biznology

Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys.  The island is a sanctuary for defective and unwanted toys. Birds of a Feather Flock Together. The Walled Garden Versus the Wilderness. That’s powerful. Market!

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Everything you need to know about user guides and manuals

Biznology

Consequently, the results will direct your writing process in every aspect, from content and presentation, to form, style, and language. Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience. Still, not all of your customers will want to hit the books and study the new language. Like this post?

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here are three things you can do in 2017 to make videos that are more engaging: Get subject matter experts to record answers to frequently asked questions instead of making presentations. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. are becoming less relevant. Add titles and graphics.

Close up, nobody is normal: Generation clash or ageism?

Biznology

The first time I saw this table, I liked the way it summarized the generational differences, to the point I considered using it in a presentation for a client engagement. Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. Why They Clash. Boomer. Gen X. Millennials. Training .

The Interview as Sony False Flag Publicity Stunt

Biznology

Some more background information about the hacking of Sony Pictures and the resulting North Korean threat against the release of The Interview: Sony Pictures Presents: the Propaganda Model: The Mighty Wurlitzer Plays On [PDF]. “I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. ” – Brendan Behan.

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Essential SEO advice directly from Google

Biznology

Would you trust the information presented in this article? This news directly from Google is old news for those of us in the SEO game. For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Function follows form? It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web.

The challenge of authenticity

Biznology

This means learning their information needs and using that data as the basis of what content you should write and how you present it. They look for the shortest presentation of the facts they can find. I was reminded of this by an excellent recent New York Times opinion  by Adam Grant. How to write content that is both outside-In and authentic to your brand. Like this post?

B2B marketing is falling down on the job

Biznology

I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor.  “I gave the guy an appointment, and he spent the whole time presenting his product,” she said.  “[He] never asked me a thing about my situation, and what I needed.”  What is going wrong here? Of course, my first thought was sales training.  Prove the ROI on your solution. 

You’re doing a terrible job with search and social

Biznology

Good usage metrics showing User Satisfaction with your content/presentation. Bad usage metrics showing possible User Dissatisfaction with your content/presentation (including speed, UI, whitespace — or lack thereof, too many options, bad/thin/poorly written content, didn’t answer their problem / question fast or good enough, etc.). You’ve a Chequered Past. Want some proof?