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How to nail your next presentation: 10 rules for public speaking success

Biznology

  I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones. Follow these to nail your next presentation! 1. Knowing your audience is a huge part of presentation preparation.

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Link Building: past, present, and future

Biznology

In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,”  some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future. Link Building Present. The post Link Building: past, present, and future appeared first on Biznology.

The past, present, and future of content marketing- in 500 words

Biznology

And since the past is perfect, the present can never measure up. The Present. The post The past, present, and future of content marketing- in 500 words appeared first on Biznology. Bold topic, no? You can stop reading now if you are expecting a crystal ball and guarantees about how content marketing will change in the next few years. The Past. The past was perfect. Not really.

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The past, present and future of link building

Biznology

The post The past, present and future of link building appeared first on Biznology. This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. But real white-hat link building is a viable and essential part of any search marketing campaign. The future of link building.

Content Marketing Playbook: Strategy and Roadmap

storytelling assets. D: Conducting a gap analysis to identify the topics, per- spective, or voice that present opportunities to reach. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. publisher.”

Generating ideas for your content marketing

Biznology

Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds. You can use individual elements in exactly the same way as discussed above for client presentations. Content Marketing buying journey client presentation outbox seminar Slideshare Webinar

How to implement a Video 1st content marketing strategy that drives action

Biznology

The chart below, presented by online video platform Brightcove back in Dec 2012,  puts some perspective on the rise of online video content over the past 10+ years. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?

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How long should your online business video production be?

Biznology

What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. But what is the optimal length of an online business video production ? 180 seconds?

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New York’s happiest B2B database marketer

Biznology

But that day I was presented with a rare opportunity. Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up. Now, normally, I find business marketers complaining endlessly about their data. It’s out of date. It’s incomplete. Too many duplicates…. This is where M2M comes in.

What is Social Media Marketing?

Biznology

This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

The challenge of authenticity

Biznology

This means learning their information needs and using that data as the basis of what content you should write and how you present it. They look for the shortest presentation of the facts they can find. I was reminded of this by an excellent recent New York Times opinion  by Adam Grant. How to write content that is both outside-In and authentic to your brand. Like this post?

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Google Search is more Rain Man than Beautiful Mind

Biznology

Check that verification methods are still present : this step ensures your new and old sites are properly verified before the move, and will remain so afterwards. It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with  Dustin Hoffman ‘s character in Rain Man,  Raymond Babbitt. So, I chose www.gerr.is. Yeah no.

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Five B2B marketing beliefs and trends debunked

Biznology

We all know this, and yet I read articles, white papers, and hear presentations (the recent BMA Conference is an example), where B2B is referred to as if it was a homogeneous market. While I didn’t attend the Sirius Decisions conference this year, I have read they presented some research along these lines. First a disclaimer – I’m an “old” salesperson!  B2B is a market.

Video testimonials and video case studies are a great investment

Biznology

You are most likely using case studies and customer testimonials now – either on your website, as part of your sales presentations, or embedded in PDFs and brochures– and citing them during sales calls and meetings because they are more powerful than saying good things about your company. Reason #1 – Video testimonials have a long investment horizon. Like this post?

How to be a Google+ success

Biznology

None of my clients, past or present, want to use it. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! It’s where you can find better.

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B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Essential SEO advice directly from Google

Biznology

Would you trust the information presented in this article? This news directly from Google is old news for those of us in the SEO game. For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Function follows form? It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web.

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One person can change the world. Thank you, Internet

Biznology

Do presentations and webinars  — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Share every presentation on Slideshare and YouTube  — I always share every single presentation and deck I produce on both Slideshare and YouTube. Right now. And that’s good for you.

Online Engagement is about the trip not the car

Biznology

In other words, there is no time like the present. What do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? On a teacher’s salary?  (By then, your daughter’ll be out of the house and it’ll be too late!). If you’re Udo, Rita, and Jacqueline Struutz, you go for broke . Go Trabi Go! Get on the Social Media Marketing Road Today.

My assistant is a robot

Biznology

For example, a garden-variety PA or EA has access to my credit card info so that I can send presents to my imaginary wife for our imaginary ten-year anniversary or a bottle of rare birth-year Scotch to my best client on his birthday. Oddly enough, I feel that my Amy currently has all those things because she’s in training and is probably not being allowed to work autonomously yet.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

The Interview as Sony False Flag Publicity Stunt

Biznology

Some more background information about the hacking of Sony Pictures and the resulting North Korean threat against the release of The Interview: Sony Pictures Presents: the Propaganda Model: The Mighty Wurlitzer Plays On [PDF]. “I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. ” – Brendan Behan.

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Google+ is an island of misfit toys

Biznology

Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys.  The island is a sanctuary for defective and unwanted toys. Birds of a Feather Flock Together. The Walled Garden Versus the Wilderness. That’s powerful. Market!

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How to select the right lead generation media mix

Biznology

The table here presents a simple hypothetical example of how this can work.  . Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead?  It’s an iterative process. Then, plan carefully the media mix that will feed the machine. Medium.

Tips for your professional B2B corporate video production project

Biznology

Presently, the use of corporate online video production will put any company far ahead of their competition due to online video’s unique way of engaging and converting casual browsers into leads and paying customers.  Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Have good audio. Two cameras. Proper lighting equipment.

Make the most of your content mastermind session

Biznology

Your group may suggest a piece of content you haven’t tried, such as slides or a video presentation. Nobody wants to waste time in multiple brainstorming meetings to come up with just a few watered-down ideas. Planned carefully, your next mastermind session can produce several pieces of content. Where to Start. Wondering how you might conduct a content mastermind session?

You’re doing a terrible job with search and social

Biznology

Good usage metrics showing User Satisfaction with your content/presentation. Bad usage metrics showing possible User Dissatisfaction with your content/presentation (including speed, UI, whitespace — or lack thereof, too many options, bad/thin/poorly written content, didn’t answer their problem / question fast or good enough, etc.). You’ve a Chequered Past. Want some proof?

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A sales pitch isn’t a relationship

Biznology

When presented with an audience, most of them just can’t resist the urge to sell. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. He didn’t stop for 20 minutes. Time Machine.

B2B marketing is falling down on the job

Biznology

I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor.  “I gave the guy an appointment, and he spent the whole time presenting his product,” she said.  “[He] never asked me a thing about my situation, and what I needed.”  What is going wrong here? Of course, my first thought was sales training.  Prove the ROI on your solution. 

The Medium.com is the message

Biznology

First, to your followers; then, to your the social media folks you know who are on Medium, then you can become the victim of the ever-present “Recommend” button. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. Search

Using email effectively in your content marketing

Biznology

Those problems plague everything from direct mail, to web content, to presentations at industry events. Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still heavily reliant on email. That’s not a bad thing. Spam is a bad thing. Relevant Content. Layout.

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks  with you. This week, I have three more, sitemaps, data highlighting, and site speed. saved the best for last. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. And, aren’t you mobile native yet? Pathetic! Book Reviews.

Mizuno running long tail outreach marketing case study

Biznology

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. My presentation is titled  Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running.

How to get 50% more leads with smart content marketing

Biznology

The offer you present can be targeted to the audience and echoed in the content. Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. One tool many small businesses don’t use is the highly-targeted landing page. Start With Targeted Content. Capture the Lead.

10 content marketing articles you missed

Biznology

The past, present, and future of content marketing- in 500 words. The beginning of the year is often a best of time in the blogging world. This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. Enjoy, my Tigers! Crafting content that works.

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Why the airlines must improve their brand image

Biznology

This situation presents a dilemma for the airline industry. The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports. Today, 62% of leisure travelers bring their bags onboard instead of checking them. billion in 2010. Baggage fees alone contributed $3.8

France’s Google is different than ours

Biznology

What reminded me the most about the continuum of past, present, and future in technology is the continuum of algorithms that exist concurrently and in parallel on Google, separated by language, region, country, and locale. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. In Europe, there is only cash or PIN. The Minitel is another example.

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. It’s a businessperson. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them.

Debunking myths around sales videos for business

Biznology

Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy. In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy .

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Build your brand (for free)

Biznology

And, I can do presentations on anything I like, really — well, anything I am known for doing professionally. refresh, customize, rebrand, and reskin them depending on for whom and to whom I am presenting. So many people (like me) only attend conferences if they’ve been invited to present, teach, or speak. also have search locked down. This list is not comprehensive.

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How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Are you routinely on television?  If the answer to any of these questions are “yes” then you really don’t need either the webinar or even this article or the embedded Slideshare presentation. Are you already Kim Kardashian? Do you have a sex tape?

How to engage bloggers down the long tail

Biznology

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. But since the presentations are pre-recorded, each of us presenters can spend our twenty-minute presentation times responding live to tweets, chats, and questions. It’s free and online so register !