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B2B LEAD BLOG
JULY 13, 2012
Friday Wrap-up: This Week in B2B Marketing Tips
Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Top Twitter Tips You Should Start Using Today! Another post from the B2B Marketing Insider, but it’s a nice primer of Twitter best practices that the author, Michael Brenner, has accumulated through trial and error over the last three years. Great for both new users, as well as a gentle reminder if you’ve been around a while. Enjoy. absolutely love this idea.
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B2B LEAD BLOG
JANUARY 18, 2013
ReachForce Demand Generation Sponsor at Online Marketing Summit
So we’re thrilled to sponsor the incredible Demand Generation presentations  February 12 – 13, 2013 at the Online Marketing Summit in San Diego. You can read up on the full presentation details at the OMS web site. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. Trade Shows and Events
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RECENT POSTS
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B2B LEAD BLOG
JULY 13, 2012
Friday Wrap-up: This Week in B2B Marketing Tips
Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Top Twitter Tips You Should Start Using Today! Another post from the B2B
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B2B LEAD BLOG
NOVEMBER 13, 2012
All Your B2B Lead Generation Questions Answered
There is still time to register for free and see all the fantastic presentations , visit the virtual trade show booths and participate in expert chats with ReachForce lead data experts and find out about customer implementations. Nearly 7,000 people are already registered for one of the largest marketing events ever – and we’re excited to be a leading sponsor, panel speaker and virtual booth host. We also have a very special guest joining us,  Brian Massey, The Conversion ScientistTM. ” Chats will start every 15 minutes, and you can see the full list of topics below.
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B2B LEAD BLOG
APRIL 17, 2012
Are You Building a Data Bomb? (Part 1)
Poor presentation on ballots led to errors in data processing, which, in turn, led to flawed predictions, recounts and lawsuits. During the 2000 presidential election, massive problems with voter data quality resulted in national anxiety because there was no clear winner. Nike’s 2001 switch to a new demand and supply inventory
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B2B LEAD BLOG
JULY 10, 2012
Tweets and the C-Suite
You can find the full post here , but its author, Heather Reid, presented some fairly convincing statistics from Brandfog’s 2012 CEO Social Media and Leadership Survey in favor of C-level leaders driving a Twitter account: When asked what benefits C-Suite engagement in social media can lead to, 78% cited Better Communication and 71% stated improved Brand Image as the biggest positive benefits. Not long ago I read a post at Minute with the Marketing Maven that addressed the question of whether or not executives should represent their organizations when Tweeting. What do you think?
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