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B-TO-B LABS JUNE 29, 2010 Mapping the Tech Buyer’s Journey Later today, I’m presenting the early results from a study aimed at understanding how technology buyers consume information at different stages of the funnel. I’m really excited about the results as it points out a few key nuggets that will help further tailor content through the funnel to meet buyers objectives. The study will be MORE >>	B-TO-B LABS JUNE 29, 2010 Mapping the Tech Buyer’s Journey Later today, I’m presenting the early results from a study aimed at understanding how technology buyers consume information at different stages of the funnel. I’m really excited about the results as it points out a few key nuggets that will help further tailor content through the funnel to meet buyers objectives. The study will be MORE >>	RECENT POSTS JUNE 29, 2010 \| B-TO-B LABS Mapping the Tech Buyer’s Journey JUNE 29, 2010 \| B-TO-B LABS Mapping the Tech Buyer’s Journey DECEMBER 10, 2009 \| B-TO-B LABS When not to invest in CRM
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B-TO-B LABS DECEMBER 10, 2009 When not to invest in CRM Going through a current customer’s CRM plans, it struck me that there are almost always instances where a new CRM effort might not be the best idea for a company (at least at the present time). Believe it or not, I’ve seen cases where, even with the best of intentions, a client will go down [.]. MORE >>
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