B-to-B Labs

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Mapping the Tech Buyer’s Journey

B-to-B Labs

Later today, I’m presenting the early results from a study aimed at understanding how technology buyers consume information at different stages of the funnel.  I’m really excited about the results as it points out a few key nuggets that will help further tailor content through the funnel to meet buyers objectives.  The study will be

Mapping the Tech Buyer’s Journey

B-to-B Labs

Later today, I’m presenting the early results from a study aimed at understanding how technology buyers consume information at different stages of the funnel.  I’m really excited about the results as it points out a few key nuggets that will help further tailor content through the funnel to meet buyers objectives.  The study will be

When not to invest in CRM

B-to-B Labs

Going through a current customer’s CRM plans, it struck me that there are almost always instances where a new CRM effort might not be the best idea for a company (at least at the present time).  Believe it or not, I’ve seen cases where, even with the best of intentions, a client will go down [.].

Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.

Content Marketing Playbook: Strategy and Roadmap

storytelling assets. D: Conducting a gap analysis to identify the topics, per- spective, or voice that present opportunities to reach. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. publisher.”

10 Fun and Interesting Presentation Ideas

grow - Practical Marketing Solutions

At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience. have given hundreds of talks and presentations and here are 10 ideas to help you get over the nerves and into some presentation sizzle. By now, there should not be a presenter on earth talking from a list of bullet points.

8 Easy ideas to make your presentation memorable

grow - Practical Marketing Solutions

That’s a difficult feat, even for the best presenters. Let’s take a step back and consider how people actually learn from a speech. A few years ago, a research team led by  Stephen Kosslyn  and composed of experts from three universities studied how presenters could improve their public speaking. If there is any disconnect with these steps your presentation will fall flat.

How to Create an Engaging and Effective Presentation

Act-On

I used to think presentation decks were an afterthought. Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Start there and work backwards to create your presentation. Tell ‘em – this is the meat of the presentation. It’s simple, succinct, and something worth following as you structure your presentation.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Caution: Don’t choose subject matter that your organization, or the presenter, is not extremely familiar with. Will that presenter be you? So why spend the time, resources, and energy to host a webinar?

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date.

The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. 1. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare.

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Stop presenting- Start engaging!

Kaon

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that. ”   Watching the reaction of the two executives was telling.

39 Perfect GIFs For Your Next Presentation

B2B Marketing Insider

Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you? When you’re presenting some confusing information…. Finally, when you thank your audience at the end of your presentation .

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. can make a presentation much more interesting. Did they even get it?

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B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Presentation 101: The Brilliance of Speaking Simply

PR Meets Marketing

The last two weeks has been a master class on how to present brilliantly or poorly as that may be. This is an issue not related solely to politicians, but any person who presents publicly. Be mindful of the cadence of your presentation. We tend to fall into one “speed” when we speak, which can lead to a “monotone” presentation. Simplicity.

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Link Building: past, present, and future

Biznology

In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,”  some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future. Link Building Present. The post Link Building: past, present, and future appeared first on Biznology.

15 Presentation & Public Speaking Tips that Rock

Junta 42

This year alone, I’ll do over 40 public speeches and keynotes and another 50 online presentations by webinar or webcast. Since 2007, I’ve presented well over 300 times in-person or online. Taken of my keynote presentation in Slovenia in 2010. I’ve also had to sit through another thousand presentations by other individuals over that time. Smile a lot.

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How to nail your next presentation: 10 rules for public speaking success

Biznology

  I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones. Follow these to nail your next presentation! 1. Knowing your audience is a huge part of presentation preparation.

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B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

How to Leverage Google Analytics for Digital Marketing Success [Presentation]

KoMarketing Associates

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?

Kiss Your Boring Sales Presentation Goodbye—and Do This Instead

Jill Konrath's Fresh Sales Strategies Blog

In the Experience Economy , authors Pine and Gilmore write, "Those businesses [sellers] that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The Economist is one of the best publications for business news and international politics. But this direct mailer has left me speechless… Text:                                                              Text: Why should women read  The Economist ?         Accomplished influential  people  should read us. This is really some #BADMarketing. Image: Courtesy of The Cut/NYMag.com .

Important Grammar in Business Presentations

Your Sales Management Guru

Just How Important Is Proper Grammar When it Comes to Business Presentations? Ken; We have a guest blog this week, a topic that is absolutely key in emails, presentations and meetings. It takes more than just good speaking skills to give a top-notch business presentation. Good writing speaks volumes about the person and company behind the presentation. Hope you enjoy!

5 Tips for Delivering Better Presentations

Hubspot

Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. Whether you jump or puke at the chance to give a 30-minute presentation in front of thousands of people, these tips for giving better presentations can serve you well. 1) Body Language.

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5 Steps to effectively use case studies in your sales presentation

grow - Practical Marketing Solutions

How many times have you walked away from a sales presentation muttering “I still don’t have a clue what they do … or why I should care.”. It’s always a challenge to present engagingly in a short window of time. So The post 5 Steps to effectively use case studies in your sales presentation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Results.

How to Make Your Presentations Wow Like a TED Talk

It's All About Revenue

So, how do you capture a little of that magical quality when creating your own presentations? For more on effective slides check out How to Create a Captivating Presentation. No one ever says what that means, which is unhelpful when you’re developing a presentation for an organization, a conference, or committee that you need to persuade. How to Make Your Presentations Wow Like a TED Talk is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. He blogs at  The Steveology Blog. More importantly, I saw how the TEDTalks sausage was made.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? BADMarketing . Images: Courtesy of Britannica and Wix Blog. BADMarketing Bad Marketing branding marketing fail social media viral marketing

12 Compelling B2B Social Media Slideshare Presentations

Social Media B2B

B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Below are a dozen B2B social media presentations from Slideshare from a variety of sources that should help get you thinking before you stand up and give your next presentation. B2B Content Marketing Trends.

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Five insanely simple ideas to make your next presentation sizzle

grow - Practical Marketing Solutions

Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations. It usually fizzles. I’m kind of a presentation geek and I’ve found that there are far more effective ways to utilize PowerPoint as a visual backdrop to your story. So what’s a novice presentation designer to do?

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The post #BADMarketing presented by Crimson Marketing appeared first on. Why not workout with your significant other? BADMarketing. What do you think is the worst part of this ad? Share your thoughts below! Image: Courtesy of Breitbart. BADMarketing

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How to Own Your Next Presentation

Modern B2B Marketing

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? As professional marketers ( not professional performers/actors/circus barkers) we needed a few pointers on our presentation skills. eye contact? The Content. the, uh”?),

How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]

Hubspot

Well, there's good news: Creating a SlideShare presentation in PowerPoint doesn't have to be that daunting. With the right templates and tools at your disposal, you could easily create an engaging, visual presentation -- all without fancy design programs, huge budgets, or hiring contractors. That way, your presentations will look great and be a breeze to put together. Ready?

A Simple Guide to Creating Memorable Presentations [SlideShare]

Hubspot

We've all fallen victim to a boring presentation at one point or another. where the presentation has no structure, the presenter is basically reading straight off of text-heavy slides, the graphs are confusing, and there's some weird stuff going on with the color scheme. When you're the one giving the presentation, that sure isn't the reaction you want from your audience.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

This is what happens when you try to streamline your social media engagement strategy: #BADMarketing strikes again… .  . BADMarketing Bad Marketing branding marketing fail social media

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Nine Practical Guides to Public Speaking and Presentations

Webbiquity

Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. Effectively use humor?

The Best SlideShare Presentations of 2014 [SlideShare]

Hubspot

I don''t know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics. Click on the slide itself to be taken to the presentation. Find one you like? SlideShare.

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20 Tools for Creating and Delivering Amazing Presentations

Hubspot

If you''re in business, you need to know how to create captivating presentations. Whether you''re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won''t put people to sleep. Use the right tools to create and deliver your presentation.

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Creating Snappy Sales Presentations

Jill Konrath's Fresh Sales Strategies Blog

95% or more of the presentations I see actually HURT your chances of success. And, truth be told, if you were in the prospect's shoes, you'd probably be bored to tears by what you're presenting. In SNAP Selling , I talk about using the four SNAP Factors as your guiding light in determining what to include and how you present it. Should you kiss your PowerPoints goodbye?