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| | B-TO-B LABS
DECEMBER 10, 2009 When not to invest in CRM
Going through a current customer’s CRM plans, it struck me that there are almost always instances where a new CRM effort might not be the best idea for a company (at least at the present time). Believe it or not, I’ve seen cases where, even with the best of intentions, a client will go down [.].
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