Writing on the Web

SEPTEMBER 4, 2013

Social media has become an ever-present phenomenon now. Other image-specific sites include Pinterest and Instagram , both of which can be integrated with your website and other social media presence to present a unified and compact content marketing promotion. 5 Creative Tips to Attract More Web Traffic Readers.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

SEPTEMBER 30, 2015

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that?

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

FEBRUARY 11, 2016

Even when you present statistics and research, don’t write it like a term paper. But you’d be surprised how many doctors, executive coaches, and highly educated consultants write like academics instead of using a conversational style. Find your voice and share your stories with readers. Have a point of view. Avoid “sales speak.”

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

JULY 19, 2011

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Organize your content so that readers will be drawn into reading your ideas logically presented to flow in a way that makes sense. Go easy on the jargon and cliches.

Tips 100

Tips Business Marketing Proposals Press 100

Writing on the Web

AUGUST 8, 2012

64% felt that more transparency was present when company executives communicated through social media platforms. It is a trend that presents significant roadblocks for companies trying to compete in a rapidly-growing, social-media-heavy marketplace. 78% believed that better communication is established when CEOs engage in social media.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

MARCH 5, 2015

Speeches, presentations. So here’s a tip for saving time writing on your blog: Write something you’re already working on. These types of projects can easily turn into a blog post: Emails. Outlines for classes, teleseminars. Client projects. Newsletter articles. Notes from a phone call or conference.

Business Blogging 100

Business Blogging Business Class Conference 100

Writing on the Web

MARCH 30, 2016

If you can identify the concrete action or sensation that caused the emotion and present it accurately and fully rounded in your story, your readers should feel the same emotion.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

JUNE 4, 2014

If you really want quality content and you want to allure, seduce and win your readers over, you’ve got to do more than present a visual with steps leading to success. (By language, apparently Naomi is a master at that too, but I have a hard time doing it.). By the way, I think this is a terrific design and love this graphic.

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

JANUARY 20, 2014

How to tie in current events with your presentation. Here are some of the topics we’ll be covering on the cruise: How to develop your topic. How to identify your key points and create stories to engage an audience. How to structure your first words. How to create a memorable closing. How to find groups that want your message.

Amazon 100

Amazon PR Social Media Search Marketing 100

Writing on the Web

AUGUST 13, 2014

” When you write content that is designed to market your business, make sure you keep your goals in mind and present a clear call to action. Keep it simple and ask, “How will we know that the content plan is working?”

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

DECEMBER 31, 2014

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Your readers will be drawn into reading your words when they are logically presented to flow in a way that makes sense. Go easy on the jargon and cliches.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

FEBRUARY 26, 2014

How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.)

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

NOVEMBER 23, 2010

Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. What are 3 ways to frustrated your reader’s brains? Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 17, 2011

ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. Here’s a TED TV video I think worth viewing, it takes about 10 minutes. By the way, on Thursday May 19 at 5 p.m. Blog this on Blogger. Subscribe to the comments for this post?

Facebook 100

Facebook Google Digg Buzz 100

Writing on the Web

FEBRUARY 27, 2013

Good: 90 percent of our customers rate our service as “excellent” Better: 9 out of 10 customers rate our service as “excellent” Negative data, however, should be present in percentages. Of course, it depends on the impact you’re wanting to make. what do you think?

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 23, 2013

Even when you present statistics and research, don’t write it like a term paper. But you’d be surprised how many doctors, executive coaches, and highly educated consultants write like academics instead of using a conversational style. Find your voice and share your stories with readers. Have a point of view.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

AUGUST 2, 2010

Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. Here’s what I see as an important shift in online marketing tactics. It has significance for you if you’re trying to create content for your own business.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

FEBRUARY 8, 2012

Hence the name, Naked Stage : the presentation is devoid of any of the usual visual aids. If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery, makeup, or movement.

Statistics 100

Statistics Content Marketing Video Marketing Activities 100

Writing on the Web

JUNE 25, 2014

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. There are too many amateurs with junky sites cluttering up the Web.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

APRIL 10, 2013

Just be careful, because there is nothing governing these sites, and there is no guarantee that the information that is being presented is one hundred percent accurate. The great thing about finding information online is that it is free and easily accessible.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

AUGUST 3, 2010

The Coaching Electric: Andrea Lee Presents. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Related posts: Powerful Coaching Series from ACCPOW. 5 Reasons to Develop Your Life Coaching Skills. Blog to Book: Raise Your Hand in the Blogosphere. Blog Squad Featured in Coaching Insider.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

JANUARY 4, 2012

Two years ago when I did my first presentation there, I spent weeks preparing and practicing. Here’s an example: Case in point: Last December I spoke to 200 people at our local Lake Chapala Society about The Aging Brain.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

AUGUST 23, 2011

This is where you present your solution, the facts, the data to back up your answers. Analytic learners: Next, in your blog post, address the “What.&# After you grab attention with the Why, you state what you’re writing about. It is also where you would say why they should believe you.

Education 100

Education Business Blogging Analytics Studies 100

Writing on the Web

MARCH 7, 2012

They enhance your credibility as an expert similar to how quality content , quality presentation of that content and frequency of content enhances your page rank and authority status for your website. Recommendations are similar to testimonials of your good name, good product(s), or expertise. They also raise your credibility.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

DECEMBER 6, 2011

Think about how you feel when a friend texts to cancel a date, the call center rep reads a script instead of answering your question or the presenter recites the words from the slides. On the other hand, you probably get upset when people write when they should talk.

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

NOVEMBER 18, 2011

Knowing how the brain works will help you write better as well as help you with presentations to influence others. You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain.

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

DECEMBER 19, 2012

This opens the opportunity for you to see how others deal with issues that you are also presented. Or, if you find that you don’t even know what to write about on your blog, think about what your customers are asking and provide those suggestions. Be transparent. Clearly identify who is behind each outside post on your blog.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

AUGUST 1, 2012

The email continues with a description of their site’s focus and gives a link to a sample article that shows the quality of information they present. Information like this could be crucial for the small businesses coming to our site trying to increase their brand exposure.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

NOVEMBER 16, 2010

Stay tuned for my Brain Shark recording of my presentation in the next week. Consumer magazines have certainly taken a hit but custom publications are on the rise - Ottenberg was recently contacted by two Fortune 200 companies in one week about starting a new magazine. Blog this on Blogger. Subscribe to the comments for this post?

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

FEBRUARY 14, 2011

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Persuading with a story is hard.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

DECEMBER 13, 2010

Last year when I did my first presentation there, I spent weeks preparing and practicing. The more you practice the better you are and the easier the task becomes. Case in point: Yesterday I spoke to 200 people at our local Lake Chapala Society about The Aging Brain.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. The other reasons are because they are a group of talented smart people who love their work. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MAY 29, 2013

Not only do you need to have great content, but you need to present it in the right way. Compare that to fast food places that serve greasy high-fat meals: you feel bloated and stuffed but not healthy. Keep in mind that many people and Internet users have short attention spans. Don’t run the risk of having visitors to your blog click away.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

OCTOBER 28, 2011

In a previous post, I wrote about Content Marketing Biases and suggested you take the Implicit Associations Test , the IAT presented by Harvard on the Project Implicit site. There is also something called implicit memory that enables memories to influence attitudes, decisions and behaviors without entering conscious thought.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

AUGUST 16, 2010

Hence the name, Naked Stage : the presentation is devoid of any of the usual visual aids. If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery, makeup, or movement.

Digg 100

Digg Buzz Blogger Class 100