LeadSloth

NOVEMBER 16, 2009

Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In my presentation I tried to shed some light on the strong points of either system. In addition to Marketing Automation, there were two big topics: Social Media and CRM. If that’s true, why would you still need Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. Also, I was impressed with the large number of presentations by clients. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). I attended the session with Siteworx, an early adopter of Eloqua 10. They are raving about Eloqua 10.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

JULY 23, 2010

This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. Segmentation of your database and development of personas allow you to develop the right messages, content and offers.

Segmentation 100

Segmentation Webinar Metrics Conversion Lead Nurturing 100

LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). When I made my presentation I put them in 4 categories, and I’d love to have your feedback on them: Basic Metrics. Challenge 1: Choose Your Metrics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

AUGUST 23, 2010

Also, MarketingSherpa team members like Brian Carroll and Sergio Balegno are known for their excellent presentations. What is nice about this summit is that most speakers are marketing practitioners, not vendors.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

AUGUST 31, 2010

It also includes the ‘from’ address, the subject and the offer that you’re presenting. However, a good email can make the difference between a 2% click rate and a 12% click rate. The email text itself is not the only thing that matters. Unfortunately, it’s really hard to find good copywriters for email.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

FEBRUARY 15, 2010

They have high-quality presentations on both lead generation and lead management. That’s an exciting development, and I will certainly try to be there. MarketingSherpa B2B Marketing Summit. Last year I attended the MarketingSherpa events in San Francisco and Boston. I can highly recommend these events. User Conferences.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

OCTOBER 28, 2010

Around 6pm we’ll start an informal panel discussion about drip marketing in which several people will present their drip campaigns. The agenda is still being confirmed, but most likely we will start around 5.30pm with drinks and snacks. Questions from the audience are encouraged. Any ideas are welcome.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

AUGUST 27, 2009

LeadSloth will present a session at several of these events. And just like in medicine, the vendor pays for it all: admission is free for qualified B2B marketers (too bad they don’t have a session in Hawaii). For more details, see the Silverpop B2B Marketing University website. I hope to meet several of my readers in person!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

SEPTEMBER 3, 2009

Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. One of them is Megan Heuer of SiriusDecisions.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

SEPTEMBER 8, 2010

By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Should you look at Marketing Automation options first? Click here for more info and registration ».

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

AUGUST 24, 2010

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

MARCH 16, 2009

Also, when a visitors registers, ActiveConversion will check in Salesforce if that email address is already present, to avoid duplicates. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

AUGUST 17, 2009

Silverpop presents a 5-step process for proving the ROI. The word “ROI&# is often abused, but not in these workbooks. Marketo provides several worksheets that make it easier for you to calculate your return on lead management.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

APRIL 15, 2010

In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? How do you to segment your audience?

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

JUNE 30, 2009

This is an ROI chart that Marketo’s Jon Miller presented in the ‘ Secret Sauce for demand generation ‘ webinar. It would be ideal if marketing ROI can be measured in a single location. In my opinion this should be the Marketing Automation system. This is a high-level overview that is already very powerful.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100