Lattice

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What I learned at #GrowthWithAI

Lattice

There were a few key points I took away from the different speaker presentations and follow-on discussions. Last week, Lattice and Dun and Bradstreet hosted a breakfast with B2B sales and marketing innovators from companies like Sirius Decisions, Adobe, Dell EMC, Thomson Reuters, Liberty Mutual, Akamai, etc.

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Drive Revenue Success with Scalable ABM Programs: Masergy x Lattice

Lattice

At SiriusDecisions Summit 2018, Masergy was presented with ABM Program of the Year award. Lattice is proud to be a part of Masergy’s ABM journey.

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Drive Revenue Success with Scalable ABM Programs: Masergy x Lattice

Lattice

At SiriusDecisions Summit 2018, Masergy was presented with ABM Program of the Year award. Lattice is proud to be a part of Masergy’s ABM journey.

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Messy Data Matters Less Than You Think

Lattice

There’s no time like the present to start using your data to make better decisions. While your data may be getting cleaner, it will never be perfect.

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Combining Storytelling and Science to Create Real Revenue

Lattice

Lattice customer Marina Schubow of CDW highlighted this when she presented a case study at Summit, and dedicated it to the combination of the Mad Men and the Math Men. However, based on what SiriusDecisions presented, its clear those who can manage to find a balance between the two will see exponential growth.

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One Company | One City | One Lattice

Lattice

And how should the content be presented so that every employee feels great about Lattice when they go home? We started with a presentation of 2016 goals/visions straight from the CEO, and then gave each department a chunk of time to present their own plans for the year. How do we help these employees get to know each other?

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Chasing Unicorns at MarTech 2016

Lattice

No, not the mythical beast with a horn and flowing mane (although those did make an appearance in some presentations), but those private companies valued at $1 billion or more. Not only was the conference Wi-Fi password “unicorn”, it was also the theme of quite a few presentations.