Digital B2B Marketing

article thumbnail

The One Thing Every Marketer Must Do

Digital B2B Marketing

Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them. Experts often present a perfect polished solution. Why are we so quick to trust our business and personal success to companies or individuals simply because they present themselves with authority? Question it.

article thumbnail

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Misrepresenting Information Nielsen recently presented their research in an infographic-like format. Because it specifies planting times and average weather but for where?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Content is definitely one path, and the path most companies traditionally take. However, it isn’t the only viable approach.

article thumbnail

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. Assume that information is less favorable than what the marketer has chosen to present. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin?

article thumbnail

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Don’t just embed a SlideShare presentation in your content. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own.

article thumbnail

Three Reasons Marketing Is the First Budget Cut

Digital B2B Marketing

Your Turn Hopefully this presents a clear case, but if you are in marketing you likely still disagree. However, unless other changes dramatically improve the cost effectiveness of your marketing, a reduced marketing budget will take its toll over time.

article thumbnail

9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Use the format that presents the information clearly and concisely. The more entertaining and engaging your content is, the longer it will keep someone’s attention. Add graphics, slides, audio or video. But keep it brief! Wrap It Up Wrap up quickly while telling people how to learn more or what they should do next.