Cintell

DECEMBER 11, 2015

The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago. My first trip to Phoenixville, PA taught me it’s a beautiful place, filled with surprisingly delightful cafes and a vibrant community of B2B marketers.

Video Marketing 100

Video Marketing Buyer Personas B2B Conference 100

Cintell

OCTOBER 29, 2015

I was thrilled for the opportunity to present on the topic of revitalizing buyer personas for real-world results alongside Cintell client Dan Briscoe, VP of Marketing at HCSS. “Personas support the crafting of relevant messages at the right time.” This room full of customer-centric marketers. They were everywhere you looked.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Cintell

NOVEMBER 25, 2015

It was made very clear across multiple presentations that marketers today struggle with shiny object syndrome as it relates to marketing technology, making me imagine the room was full of magpies – you know, the birds who are attracted to shiny things for their nests? Takeaway 2: Marketers suffer from shiny object syndrome.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. I hope you can drop some of these into your next presentation to the board, and as I find more I will absolutely be updating this post.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

MARCH 3, 2016

He presented the in’s and out’s of what to include in an actionable persona, how to find that insight, and strategies for making the most of your time conducting primary research. I was thrilled to team up with them both, as each of us brought a distinctly unique perspective to the evolving world of B2B personas.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

FEBRUARY 3, 2016

We presented our vision at industry events including TEDx, Marketo, MarketingProfs, FWD:B2B, and B2B LeadsCon. The ability to match content to persona based on key attributes. and lots more. Overall, we saw fantastic traction in the industry (browse the nearly 100 articles written by and about Cintell in 2015).

Eloqua 100

Eloqua Marketing Automation Services Buyer Personas Marketo 100

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another more common way to think of it is solving for who, what, where and when.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181