B2B Memes

JUNE 24, 2010

And Dan Pink, in a fantastic animated presentation highlighted today by Adam Tinworth , tells management that what motivates employees isn’t money, but three key personal factors: mastery, autonomy, and purpose. As he shows, the self-directed employee is the most productive and creative.

Act-On 100

Act-On Tagging Consulting Creativity 100

B2B Memes

NOVEMBER 20, 2011

We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We never implemented our plan, but it hardly mattered.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

MAY 2, 2012

This distinction, which should seem obvious, is a key to way to score points in marketing presentations involving competitive match-ups. Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. But in the 1,000 articles I reviewed, 65% of them showed no evidence of enterprise.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

DECEMBER 1, 2010

But as Scheier goes on to say, the algorithmic approach leaves a lot of potential value unfulfilled: “It cannot check those facts for accuracy, put them in context, present them in an insightful or delightful way, or learn from them over time to deliver thought leadership.”

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

SEPTEMBER 22, 2010

I’ve included key quotes from most of the sources below in the hopes that even if you haven’t heard my presentation, you’ll be interested in exploring the originals on your own. Since the webinar format isn’t particularly conducive to embedded links, I’ve listed here the main sources cited in my talk.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

OCTOBER 4, 2012

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. The niche still matters, but it is in constant flux, and to pursue it, you have to change with it.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. The niche still matters, but it is in constant flux, and to pursue it, you have to change with it.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

JUNE 28, 2010

For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

OCTOBER 8, 2010

As part of my presentation in their most recent event, held last month, I identified the following nine tactics B2B journalists can use to take control of their careers in the new-media era. Be media neutral.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JUNE 2, 2011

In it, Tinworth summarizes a point made by presenter Matt Wells of the Guardian : “Matt thinks that liveblogs are one of the best ways of covering stories that don’t have a clear beginning, middle and end. As Jarvis strives to make clear, the rise of real-time formats doesn’t eliminate the article as an important mode of presentation.

Aggregators 100

Aggregators Lead Ranking Conference Twitter 100

B2B Memes

OCTOBER 19, 2012

In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. On an iPhone, the reasoning goes (though Lacy rightly questions it), a few screensful of content constitute the ideal form of presentation.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

DECEMBER 12, 2011

Even when you tell a story about an event, as in narrative journalism or photojournalism, you’re presenting the viewer with data. But it is yet another development that hands more power to the consumers of journalism by giving them more data. Journalism, of course, has always involved data.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

NOVEMBER 14, 2011

As new ways of delivering and presenting content arise, will they look backwards and mask the new with the familiar veneer of the old? But even for natively digital publishers, functionality will evolve, perhaps more rapidly than ever.

Wikipedia 100

Wikipedia Design Paper Display 100

B2B Memes

APRIL 5, 2011

What she objects to, beyond his “aggressive tone” (which we’ll come back to), is his “semantic land-grab” in “redefining the word ‘aggregation’ to cover all forms of information management and presentation.” As she puts it neatly in her title, “Words mean things: no, all journalism is not aggregation.”.

Aggregators 100

Aggregators Domain Act-On Paper 100