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  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Presentation] Big Changes to Bing Means Improved User Experience, Continued Growth
    32% of the share of telecommunications clicks from the paid search industry occur on Bing, 31% of financial services clicks, 28% of retail, 34% of Auto, and more (see image below from their PPC Hero presentation). 'This past week our Bing Ads account rolled out the new interface. Imitation is the greatest form of flattery after all, isn’t it?
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 30, 2012
    [Presentation] Is Mobile Driving the Increase in Social Media Throughout the World? (with Infographic)
    billion internet connected smartphones presently in use. This is a sponsored post written by me on behalf of Broadband Genie. All opinions are 100% mine. As the cost of smartphone handsets and mobile broadband drops across the globe, the popularity of social media, particularly Twitter and Facebook, shoots up dramatically. million units sold.
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Presentation] 5 Critical Content Marketing Tactics to Consider Now
    Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Identify Best Converting Content.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Presentation] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    You can contact people who are not presently looking for work. skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this? LinkedIn is like a 24/7 trade show that every one came to. 41 million users) 2. You can search for references on potential employees, and customers. In fact.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 16, 2012
    [Presentation] 5 Tips on #Qualifying Partner-Referred #Leads
    However, partner-sourced business can be trickier than marketing or outbound-sourced business because it includes a number of complex factors that aren’t present in business that originates from within a company. An effective partner referral model should triple your lead volume and brand awareness. Set Up Scoring for Partner-Sourced Leads.
  • JUNTA 42  |  MONDAY, JULY 2, 2012
    [Presentation] I Need Your Help – 2012 Golf for Autism Just Weeks Away
    Here are some options: Looking for a Presenting Sponsor – We have some amazing major sponsors, such as Petco, Zerys, GIE Media and Cleveland Steel Container. In addition to that, we are looking for a presenting sponsor at $5,000. Joshua and Dad at Cedar Point in Sandusky, Ohio. I’d like to fix that issue here.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Presentation] Negotiating a Job Offer? 15 Rules From a Harvard Business Professor
    After reading the article you might also want to watch a one-hour video where Malhotra gives a presentation about how to negotiate a job offer. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Other rules include: Understand the person across the table.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Presentation] Skepticism on Gallup’s Gloomy Social Media Assessment
    This distinction is important, and here’s where the report presents a bit of a contradiction. 'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Sixty-two percent said social media has no influence at all. More than Marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Presentation] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. To learn about the BMA, please watch this video. What can the BMA do for you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 13, 2013
    [Presentation] Four critical Social Media Lessons I learned from my 4 year old
    After the party, not only did he actually thank each friend for coming and for each present, he could recall who got him what afterwards! After the party, not only did he actually thank each friend for coming and for each present, he could recall who got him what afterwards! 'By Jessica Rogers, {grow} Contributing Columnist. All day.
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [Presentation] The Flo Rida Guide to Content Marketing
     Are you sharing presentations? Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing. Now you can ask the question:  How do I know all this?  Simple. Spread the love.  
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 4, 2009
    [Presentation] Six Steps to a Successful Small Business Content Marketing Strategy
    Thus, when you create and publish content that is vital to your customer, present it just as compellingly and accessibly as savvy publishers do. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Presentation] Blogging Lessons from 317 Posts
    can’t count the number of PowerPoint presentations I’ve seen. by Jesse Noyes | Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. January: Think Far Out. The article is still relevant today. Explain the News.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2012
    [Presentation] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
    That is only achieved when you really know your target audience, what they want to hear, and you present it in a way that resonates with them. It's just as much about the topics you select as your presentation of it -- something that A/B testing can help you refine. What the Study Looked At. Interesting Findings From the Study.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2009
    [Presentation] 16 Must-Read B2B Marketing Strategy Ebooks
    Kranz Communications presents this ebook for B2B marketers who offer complex or abstract products or services. This interactive ebook, complete with an introductory video from the author, is presented by marketing firm Phoenix Rising. Enjoy! Increasing the Response to Your Email Marketing. Social Web Analytics. Marketing [M.O.]
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Presentation] Why your company may not need social media
    realize the industry structures are more complex than what I present here.  Let’s have some fun with my buns.  Cinnamon buns, that is. One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. One key is industry structure. Attentive Service. Brand awareness.
  • BUYEROLOGY  |  THURSDAY, OCTOBER 13, 2011
    [Presentation] Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
      Buyers will want to work with advisors good at orienteering versus sellers good at presenting. Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge.  Let’s start with the money trail. 
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Presentation] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows. Inbound marketing with content has been getting all the attention lately. agree that there is a lot of truth to all those findings. an Outlet Size of 3?,
  • BUYEROLOGY  |  MONDAY, MAY 17, 2010
    [Presentation] 3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals
     Aligning B2B marketing content with this understanding is a critical difference maker in standing apart from the parity that exists in the literally thousands and thousands of messaging that businesses are presented with daily.  Image by Getty Images via Daylife.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Presentation] Three Ways to Make Media More Personal
    We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. We never implemented our plan, but it hardly mattered. Aggregate.
  • B2B MEMES  |  MONDAY, JUNE 28, 2010
    [Presentation] Ethics: Transparency Is Not All
    For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Presentation] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. PowerPoint presentation templates. So, h ow do we do it?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Presentation] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    information imported from external data vendors, and a history of messages presented to each individual. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. You would be correct. x+1] Origin Digital Marketing Hub is one example. deployment model.
  • WRITTENT  |  TUESDAY, APRIL 16, 2013
    [Presentation] 5 Social Media Content Mistakes to Avoid
    presentations. 'Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes. Mistake #1: Not engaging with your audience. The key word in this type of media is “social.”
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, OCTOBER 13, 2010
    [Presentation] If You Want Better Leads, Set Your Content Free
    This is not a new idea; way back in 2007 I had attended a webinar by MarketingSherpa where both Anne Holland and Stefan Tornquist (both have left MarketingSherpa since then) had suggested the same thing in their presentation. What does that have to do with lead generation and content marketing? Trust me, there is a connection. Let me explain.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [Presentation] How do You Sell Marketing Automation to Internal Stakeholders?
    by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Remember to make sure you have your presentation ready to go, including slides that explain the benefits and what the ROI will be for your business. Overcoming that is crucial.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 8, 2012
    [Presentation] The Naked Blog: Dress Up Your Words
    Hence the name,  Naked Stage : the presentation is devoid of any of the usual visual aids. What can you learn about  blog writing  and  content marketing  from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ). stories.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 16, 2014
    [Presentation] 7 Must-Have Skills for Today’s CMO
    In an organization that has existed for a long time, the need for change can present a challenge to the CMO. 'The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. met with several marketing professionals last night to discuss a pending CMO search.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Presentation] 6 Lead Scoring Lessons for Better Lead Conversion
    Recently, we had the opportunity to present a webinar detailing six key lessons we’re learned in deploying lead scoring. Sales needs to trust that the leads that are presented can be called in a timely manner without having to do a lot of back research in your system.  The lead scoring caveat. sales rep might get an alert about this.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, DECEMBER 21, 2011
    [Presentation] We Are All Mobile
    Brand Managers have historically aimed for consistency in the online experience and have strived to deliver a largely uniform presentation of their brands. By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Presentation] Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results
    Furthermore, users who are logged into Google+ will also be presented with an "Add to circles" button above the most recent Google+ search results, making it easy for users to find and follow Google+ business pages directly through Google.com search. It was only a matter of time. Marketing Takeaway. Connect with HubSpot
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Presentation] The Three E's of Boosting Sales Productivity
    'We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. 2) Effectiveness – making sure that sales reps are doing the right things and doing them well.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Presentation] 5 Educational Email Marketing Infographics
    Download the ebook now to have access to these charts for use in your own presentations! Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. The History & Evolution of Email by Focus.com. What Does Your Email Provider Say About You?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 7, 2012
    [Presentation] Providing 'Big Data' To Your Inside Sales Team
    With this in mind while managing a teleprospecting program, you should always maintain a firm grasp on how you are not only presenting program results but also just what you are presenting. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
  • THE ROI GUY  |  TUESDAY, JULY 8, 2014
    [Presentation] Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. 'According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2%
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Presentation] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Presentation] 11 Apps Every Marketer Should Download
    It allows you to not only hear the presentation, but also see the presenter's screen. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! 1) Evernote. So how do you make sure you don't forget your next lead generation idea ? 2) Dropbox.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Presentation] B2B Retargeting – Benefits and Pitfalls
    When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. 'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion.  Increase brand awareness.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 7, 2012
    [Presentation] How Does Your Inside Sales Team Deliver A Message?
    While we believe that we are endearing ourselves to the prospect, we may actually be making them less receptive to having a conversation with us if we don’t present our message in such a way that the value in spending a few minutes on the phone with us is clear to them. Why do people decide to hire us?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 3, 2012
    [Presentation] Looking On The Bright Side
    Opportunities don’t always present themselves clearly and in those instances I believe an individual must find ways to create their own opportunities. It seems like I am reminded every day, in one way or another, how this country is going through tough times. So throw off the bowlines. Sail away from the safe harbor. Explore. Dream.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Presentation] Savvy Week in Review: December 9
    YouTube created some new style templates this week that can make it easier to directly plug in and present your videos through Facebook and your website. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! Check out this short video post to see what is new.
  • GREAT B2B MARKETING  |  SUNDAY, SEPTEMBER 12, 2010
    [Presentation] Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan
    Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”.  Articulates the “primary” customer benefit. Motivates action.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2009
    [Presentation] Savvy Week in Review - November 20
    ways to keep audience attention during your presentation - by @OliviaMitchell Olivia Mitchell shares 7 golden rules for making sure you keep your audience enthralled and engaged from beginning to end Can Thanksgiving really be next week? Well, we're thankful for all of the great posts around the web. Here are our favorites this week.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Presentation] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
    Did he create a PowerPoint presentation for his management? 'Align sales and marketing for sales lead generation | Why It’s Not Working. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 4, 2011
    [Presentation] Social influence and social media activism
    In fact not only do they slice, dice, and dissect every word, photo and video you post in order to present you to advertisers, they OWN your information. I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. There is no opt-in.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 10, 2012
    [Presentation] Why Mobile Marketing is Important for Professional Tradesmen
    was recently a co-presenter for a B2B Mobile Marketing webinar sponsored by CFE Media. Recently, our President, Matt Sonnhalter, was part of a webinar and he’d like to share some highlights of what’s to come in regards to mobile. Enjoy. 50% of American adults own a smartphone as of February 2012 ( CTIA ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Presentation] 3 Ways To Differentiate Your Brand in Search Engine Results
    Nowadays when we search for almost any informational search query, we are presented with results that show faces and author information of potential thought leaders in search results. 'B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Reviews.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Presentation] Your Website’s Four Most Important Pages
    What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value. 'Beyond your home page: What other pages demand attention? Don’t get me wrong, this is not meant to imply that your home page is not important.
  • FATHOM  |  WEDNESDAY, FEBRUARY 26, 2014
    [Presentation] The Importance of Establishing a Strong Brand Identity
    When an effective message is presented in a disciplined, passionate and consistent way, the whole becomes greater than the sum of its parts. Why it is so imperative to establish and define a brand image? First, you must understand that a brand is a promise. brand is an asset. page from the 2014 Fathom Brand Guide. Repetition.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    Created and presented by:    . 'What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 3, 2014
    [Presentation] 3 Case Studies Profiled at Social Fresh West
    The presentations were intentionally brief, focused and engaging, featuring marketing and media experts like Elani Tavantzis of Lilly Pulitzer and Oracle Marketing Cloud’s own content and social media director, Chris Moody. To build your business and enhance your brand, you have to simply listen to and customize to your customer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Tips for Mastering E-mail Overload - HBS Working Knowledge
    to review demo presentation. Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. agree.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Presentation] Marketing in a Downturn Part 2: Content, Content, Content
    Record your organization’s presentations at events and share them via social media. You could record your internal product experts demonstrating a useful feature of your product, or film your presentation at an event. Gave a presentation at an event? Read Part 1: Lead Generation and Nurture.). Know your Audience.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Presentation] 21 Fantastic Facebook Marketing Guides
    'Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Presentation] The 3-Month Plan for Using Whitepapers to Generate Leads
    In the end, your whitepaper should present the problem, the solution, and offer an example of a client who used this solution to achieve results. Some of your prospects might prefer content in the form of a presentation over text. To do that, you need to demonstrate thought leadership, or a commitment to the target audience. right?
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Presentation] The Big List of 2011 B2B Social Media and Marketing Predictions
    We present this list, just as we present our 2011 predictions , not to predict the future and keep a scorecard to see who is right and who is wrong, but to help our readers spot trends, provide insight into what may already be happening in their industry and give them the understanding of where they should invest their resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Presentation] How do I get a job in social media marketing?
    HR folks would tell you there are two ways to effectively switch direction on your career: 1) Within your discipline but outside of your company, or 2) Moving into a new discipline within your present company. In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week.  Tweet?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Presentation] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. 'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. Sales Intelligence. Find News.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2011
    [Presentation] Marketing Metrics That Matter for High Performance Revenue
    Even as few as five key metrics can overwhelm your other colleagues and executives, so make sure you always present key takeaways with your numbers. Present as specific a call-to action as possible. by Jon Miller In this post-recessionary economy , industry market share is ripe for the taking. Enter the marketing metrics that matter.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [Presentation] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
    This will present a challenge for marketing organizations to step up their games and deliver more leads for less. by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives.
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Presentation] The five components of a successful thought leadership program
    Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Research the need.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2009
    [Presentation] Social Media and the Freedom to Hate
    This way, offensive remarks can be hidden when an editor may not be present to take them down. In this space I could not possibly examine all the issues and implications presented by the growing levels of commentary cruelty and the new efforts to control it.  My local newspaper is a toxic cesspool. . A community image? 
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Presentation] Where does Content Marketing Belong in the Social Business?
    Try the following exercise: just look at how many presentations your product managers, consultants and analysts have, how many white papers you have within your business or – if you are in an internationally active group – are available via “corp”? My default answer to responsibility questions is: “it depends”. Do you need those?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 12, 2013
    [Presentation] [Video] Do These Things Before Your Online Business Meeting
    They''re great for initial meetings, in-depth discussions, demos, presentations and more. 'If you''re not doing online business meetings yet, you will be shortly. Here are some things to consider to make sure you come across as a real pro. Let’s start with what to do before the business meeting. Also, think about what you’re going to wear.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Presentation] The 10 Best-Branded Companies on Instagram
    But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 14, 2011
    [Presentation] Sales Leadership: 10 Sales Kick-off Idea’s
    9.       Make sure each salesperson presents their “Business Plans” for the year, based upon the number of salespeople this can be done by breakouts into regions, smaller groups or as a single group. Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s. I know this because I am booked for five events already.  www.AcumenManagement.com.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 12, 2013
    [Presentation] 3 Lessons Macklemore Can Teach Us About Content Marketing
    At the end of the set , he was questioned by the presenter as to why he gives some of his music away for free, his response was simple and instantaneous;  “Spread it, get it out there to the people – then go play” What struck me was not just what he said, but the conviction with which he said it.  It is defined by many.
  • STORIES THAT SELL  |  WEDNESDAY, JUNE 20, 2012
    [Presentation] Quiz: Is it a Case Study or a White Paper?
    You can repurpose and reuse case study content for numerous sales and marketing activities, such as blog posts, newsletters, sales letters, sales presentations and proposals. Every couple of weeks it seems, I see someone confuse customer case studies and white papers. But I can see where it's easy to confuse the two. Why the confusion?
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Presentation] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    How to Measure and Present the Effectiveness of Yo. Payback Period Defined Risk-Adjusted ROI Defined Net Present Value (NPV) Savings Defined Return on Investment (ROI) Defined Is using an ROI Analysis Good Enough to Make Criti. States Eric Tsai,Web Strategist / Marketing Coach. Traditional Product Selling just doesnt work anymore.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Presentation] B2B's Digital Evolution
    The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. You come up with three or four vendors that can fulfill your needs, invite them to present, and go with the lowest bid. Think with Google. Search. Featured Insights. Research Library.
  • JUNTA 42  |  TUESDAY, APRIL 3, 2012
    [Presentation] How to Create the Apple Store Experience for Your Own Brand
    After going on the road for a workshop or a presentation, I usually check out of the hotel and cab it to the airport, trying to make it home for some quality family time. My youngest son Adam experiencing the Apple Store for the very first time. This Friday was a different story. It was a wonderful surprise. The Apple Store Experience.
  • B2B LEAD BLOG   |  WEDNESDAY, JUNE 1, 2011
    [Presentation] How to Build a Quality List and Make Data Drive Leads
    During the presentation, Brandon details an experiment with a $3.6 billion Cisco partner where the difference between the best- and worst-performing lists was almost $600 per lead. They lowered their cost-per-lead by 60% by testing and improving the quality of their marketing lists. You should only collect the data you need.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Presentation] When Content Formats Reach Their Peak: The Risk of Late Adoption
    When considering content effectiveness and impact, presentation makes all the difference. In other words, no matter how genius the research, thesis, and writing is in a piece of marketing content, if it's not presented in the right way, your message can fall flat. Got something? Pretty good, eh? But then something happens. Slideshows.
  • ENGAGE  |  MONDAY, JULY 9, 2012
    [Presentation] 4 Steps to Great Magazine Cover Design
    More importantly, though, is how she is presented, always with a smile and poised with optimism. So, when the opportunity to take a chance presents itself, be mindful of the potential of a downside, and plow ahead. The premise of a magazine cover is to disclose a precise or sometimes vague message on what will be found on the inside.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 16, 2013
    [Presentation] [Video] 2 Ways Being a Closet Slug Helped Me Increase Sales Effectiveness
    High Quality Meetings: I spent tons of time prepping for very single call, meeting, presentation or proposal. 'Have you ever wondered how you’ll get everything done? That’s how I feel all too often. get to my desk at 7:30 to tackle the emails. work through my lunch hour. And, at the end of the day it seems like I’ve barely made a dent.
  • LEAD VIEWS  |  TUESDAY, JULY 27, 2010
    [Presentation] Is offering Free Trial ‘Green’?
    Also, a free trial allows you to make your first contact with the buyer, it allows you to present your case and build a relationship with the decision makers, which can affect the final purchase decision. Here are few questions and thoughts which are usually considered while offering “Free Trial” options on a corporate website -.
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Presentation] New Google Analytics Audience Reporting Will Empower Marketers
    Breaking down traffic into demographic patterns can help marketers fine tune their presentation to most effectively communicate with the actual audience. The following excerpt from Web Pro News shows Google’s mindset going into the transition. What’s their gender? What are they interested in? Segmentation. Marketing Automation.
  • B2B IDEAS @ WORK  |  FRIDAY, SEPTEMBER 2, 2011
    [Presentation] B2B Social Media Marketing Case Study: My Fortunate Failure
    Gass’ presentation was both encouraging and thought provoking, and one thing in particular he said really stuck with me. I want to tell you about a recent project of mine, but first I need to give you some background on what led up to it. “If you don't think, you'll have time for blogging,” he said. Try 30 blogs in 30 days.”
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 14, 2012
    [Presentation] Real Substance or Merely Content
    Substance has Value On the other hand, a web page, an advert or a presentation that focuses on delivering value – what the customer needs – is likely to fill the same content space, but have a wholly different set of positive results! anything to do with marketing of your product to the customer. For that is the question.
  • WRITTENT  |  FRIDAY, FEBRUARY 22, 2013
    [Presentation] The Hottest Marketing News of the Week
    No worries: we have scanned through a lot of content and presented only the best for you to check out. Quite a week that was, huh? So much information has been generated that it’s quite difficult to look through all the article titles in your readers’ list, not to speak of reading them. 17 Types [.].
  • ONPATH  |  THURSDAY, FEBRUARY 9, 2012
    [Presentation] "Everybody has a plan until they get punched in the face."
    If you’re not willing to look back over older presentations you’ve done or notes you taken to see where improvements could’ve/should’ve been made, then you might as well hang up your gloves. Article by Cale Helmer (Site Trainer, OnPath). Connect with him on LinkedIn or Twitter @bluecontra1. ” - Mike Tyson.
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Presentation] Nine Keys to a Robust Editorial Career in Social Media
    As part of my presentation in their most recent event, held last month, I identified the following nine tactics B2B journalists can use to take control of their careers in the new-media era. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way.
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Presentation] How to Transform Yourself into a Marketing Technologist
    This presents unprecedented opportunities and perils for the modern marketer, who is now expected to have a broader skillset transcending mere artistic creativity and strategic thinking in order to foster organizational digital integration and transformation. Here’s the crux of my argument. The Skills that Pay the Bills. Make it Happen.
  • LEADER NETWORKS  |  TUESDAY, JANUARY 26, 2010
    [Presentation] On Being A Brand Online
    For those whose brand is their professional contributions, social media has made it much more difficult to be persistently present as so much of the thought leaders' actions, ideas and efforts are chronicled online and can be played back, measured and critiqued out of context. Being a brand online is reserved for the brave. venues.
  • SYNECORE  |  FRIDAY, FEBRUARY 14, 2014
    [Presentation] Valentine’s Day: A Holiday Created Through Marketing?
    By the 17 th century it was commonplace in Great Britain to present your loved one with a card, now called a “valentine,” which was a tradition the U.S. Cards are still typically present, and as such more are sold leading up to this holiday than for any other except Christmas. soon followed. Enter marketing.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Presentation] 90 Tips to Make Your Blog Rock
    Place Powerpoint presentations on your blog by posting  and then embedding links from Slideshare 18.  When speaking or presenting, record it on video and upload it to company YouTube channel. then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. be authentic.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Presentation] How to Calculate Social Marketing ROI
    I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They include Indium Corp., EMC Corp. Defining ROI.
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Presentation] Over 50 Marketing Charts and Graphs from Original Research
    to have access to these charts for use in your own presentations Connect with HubSpot It's no secret at HubSpot that we love marketing data , and believe that data helps all of us make better decisions for marketing and for our business. We publish tons of marketing reports , many of which are based on original research that we do.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 26, 2010
    [Presentation] Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
    To be that representative presentation to the world about what their company is, what it stands for, and why it matters. If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing. BC: That’s true.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Presentation] How to Master the Art of Storytelling to Increase Social Sharing
    How content is crafted and presented is a huge determinant of its social success. Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. Ways to Tell a Story With Your Content. Tap user-generated content.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Presentation] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    In the B2B realm, these can include free or freemium online tools (like HubSpot’s Marketing Grader ); useful and share-worthy content like research findings and how-to guides; customer conferences (with associated SlideShare presentations and videos); online customer community sites; open source sharable components; and other forms of content.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 8, 2012
    [Presentation] 10 – 15 leads a day using game theory
    Present them with a solution and you become a hero that they will talk about.          Tuesday – Educate them. Most people hate making cold calls. If you’ve got a sales staff that doesn’t, you may have a gold-mine or a band of lunatics on your hands. But cold calls are an unfortunate necessity in business. military during WWII.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Presentation] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    Mike states that organizations can't ignore the human element that is present and just because you throw some new paint on the walls or bring in an interior designer to make the place more "hip" doesn't make your culture. Click on the icon again and the search results are then loaded into a spreadsheet format. Now on to this week's recap.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Presentation] Mobile Advertising Works. So Why is Nobody Doing It?
    This fundamental disconnect presents a significant opportunity for businesses that incorporate mobile ads into their digital marketing mix sooner rather than later. We don’t need data points to realize that the world is going mobile. And I don’t understand why. NUMBERS DON'T LIE. First, let’s look at the data. 2016: 6.3%*. WHY MOBILE MATTERS.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 17, 2013
    [Presentation] 4 Guidelines For Prospecting Into State And Local Governments
    If you are calling with a large company with a wide variety of product lines available, you may be able to bring up that you have an established relationship, past or present, through another product. I’ve never enjoyed dealing with the DMV. Mapping the Organization. Know the rules- RFPs. However, they’re not a guarantee. Budget and Timeline.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 9, 2012
    [Presentation] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
    On Thursday, I had the pleasure of presenting in a webinar with Koka Sexton of Insideview. Typically I reserve this space to share a piece of great content I have found throughout the week. Today, I wanted to share something a little different. If you are participating in the cause, that's great and many people will thank you.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 17, 2012
    [Presentation] Inside Sales Monthly Success Tips: Two Perspectives
    Here are my tips for ensuring success: Meet one on one to present goals to your team the first day of a new month, and also close the loop on the previous month. Meeting and exceeding monthly goals is an obvious priority for all sales reps and sales managers. Did they go to the next step? Are there any new trends you may have discovered?
  • SAVVY B2B MARKETING  |  MONDAY, JULY 12, 2010
    [Presentation] Customize Your Feed and Care Plan So You Nurture Every Lead
    MarketingSherpa and the Integrated Marketing Summit presenters have both been touting the success of multi-media eBooks in the last year. I recently did a big multi-collateral project for a client before their largest industry tradeshow. They invested significant time and energy in attracting the right leads at the show.
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 8, 2009
    [Presentation] 7 Ways NOT to Select an SEO Consultant
    randomly checked the Twitter followers for 10 prominent SEO experts (the kind who present at the big conferences and whose writing is frequently noted in the best of SEO posts here). Nothing wrong with that, competition is good! Particularly for buyers.) Irrelevant experience. Most of the good ones came out of either marketing or IT. Price.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 12, 2012
    [Presentation] Rutgers Career Changer: When Science Meets Business – Super Stars Are Born
    Preparing students to become innovative leaders is not just a demand of present reality, but a necessity for the future of science and business.  Rutgers:  Science Meets Business “Finally” Success in the modern global business environment is driven by talent, vision, innovation and leadership.  ” Senator Edward M.
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