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  • ANNUITAS  |  THURSDAY, FEBRUARY 9, 2012
    [Presentation] Interview with Ardath Albee, CEO of Marketing Interactions
    AG: You speak a lot about story telling in your writing and presentations.  Storytelling involves people in the content by helping them suspend disbelief long enough to visualize whatever it is that your story presents. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Presentation] The Business Value of QR Codes [Marketing Cast]
    QR codes present a great opportunity to bridge your offline marketing efforts with the online presence of your company, says David Meerman Scott. For instance, you can reference something in your presentation slides and send traffic to a specific page. They seem to be everywhere—on posters, subway ads, billboards, and brochures.
  • VISUALLY  |  WEDNESDAY, MARCH 30, 2016
    [Presentation] The Ultimate Checklist for Managing Content Marketing Freelancers
    It’s important to make sure that all of the project’s stakeholders are present during the kickoff to provide feedback, establish roles, discuss potential obstacles, and help set expectations. Go a step further and you can pinpoint key issues that crop up and drive marketers crazy. Set realistic deadlines. Explain how to follow the brief.
  • SYNECORE  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] Networking Doesn’t Just Develop Your Career: It Develops You!
    His presentation will cover the ins and outs of integrated digital marketing, from social media to email campaigns to web design. It’s not what you know; it’s who you know. Those are famous words in the land of business connections and job hunting. And those words directly apply to the art of networking. At the Event. SyneCore’s Networking.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 7, 2015
    [Presentation] Content Marketing Spotlight Series: A Q&A with Kivi Leroux Miller
    Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing. Absolutely!
  • WRITTENT  |  THURSDAY, JUNE 26, 2014
    [Presentation] 15 Must-Know Copywriting Techniques
    So without further ado, I present 15 Must-Know Copywriting Techniques — read ‘em, learn ‘em, implement ‘em! 1. Image source. If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques. In and of itself, that is no easy task. 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Presentation] Blogging vs. Journalism: Identifying the Fundamental Differences
    Notice the flow of information being presented. As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Tone and Structure. Timing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Presentation] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Visa’s #GOINSIX campaign, presented by Matt Rednor of MRY, illustrated that short bursts of action-oriented content attracts and engages consumers. by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort. 
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 4, 2014
    [Presentation] A 5-Step Recipe to Snag Subscribers’ Attention
    Presentation counts If a dessert looks tempting, it will sell. You want your emails to stand out, grab attention and make your readers take action. To do that takes a dose of creativity, a pinch of time and a heaping-helping of tips from your favorite email service provider, VerticalResponse. Tell readers what to expect. All rights reserved.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] The Do's and Don'ts of Using Vine for Marketing
    This Vine video gives them another way to show that the fun and irreverent attitude you find in their content is present in their company culture, too. It’s the latest social media feature available on Twitter. With it being so new, however, it may be difficult to tell what the best practices are. mean, what's working? What's not? magazine.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 20, 2010
    [Presentation] Fostering Innovation - Eloqua Experience Day Two Keynotes.
    Each of the presentations offered attendees insights and inspiration. Heidi Melin, SVP/CMO Polycom The theme of Heidi’s presentation was celebrating the Art of Conversation and communicating the value and the impact of the marketing team. Enjoy a summary of some of the key learnings. She shared six key learnings for today’s CMO.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Presentation] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    And, while corporate websites give us complete control over how we depict our brands, products, and personnel, LinkedIn levels the playing field by stripping away the design elements and simply presenting every user in basically the same way.  This is exactly why social media, including LinkedIn, requires a strategic approach.  LinkedIn
  • PAUL GILLIN  |  WEDNESDAY, MAY 16, 2012
    [Presentation] A CIO Who Gets Social Business
    Social media doesn’t introduce new risk in itself, but it does present the opportunity to identify risks earlier. If I can listen in on my associates’ dialogs, I can analyze it and identify potential risks in the organization before it’s apparent. I can identify individuals who may present a threat to the organization.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 6, 2011
    [Presentation] The importance of story-telling in lead nurturing
    also invite you to watch a video clip of B2B marketing expert, Ardath Albee of MarketingInteractions  talking about story-telling in her keynote presentation at Demandcon: Click the link below to watch her keynote address. Lead Generation Company | The Power of Story-Telling in Lead Nurturing and Scoring. ’&# Amen, Ardath! People do.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Presentation] Who is the Fearless Competitor?
    Multiple Slideshare presentations. Presented  Demand Generation  at the  CMO Thought Leadership Conference. B2B Lead Generation | Who is the Fearless Competitor? Some of you may be wondering about the author of this popular B2B marketing blog. Here you go. Our motto: Jeff Ogden, the Fearless Competitor. REPUTATION. Doerr of Rain Today.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Presentation] All Your B2B Lead Generation Questions Answered
    There is still time to register for free and see all the fantastic presentations , visit the virtual trade show booths and participate in expert chats with ReachForce lead data experts and find out about customer implementations. We also have a very special guest joining us,  Brian Massey, The Conversion ScientistTM.
  • SAZBEAN  |  MONDAY, APRIL 16, 2012
    [Presentation] How Social Currency Is Driving Identity, Trust and New Industries
    Although this presents disturbing implications for online privacy – as the recent controversial trend of companies requesting job seekers’ Facebook login credentials demonstrated – it also means that as users of the Internet we are more accountable than ever before. What Leingruber hit on is something I refer to as social currency.
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Presentation] 7 Tips for Stellar Social Media Community Management
    It’s one thing to be present in your social media communities, but it’s another to engage and successfully manage the communities your brand maintains to achieve your marketing goals. In short, you’ve done the basics and are already maintaining a presence in the social media communities your target audience populates. Now what?
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 22, 2013
    [Presentation] Ways to Improve a B2B Cold Sales Call and Make it Social
    An attitude of “I can’t be bothered” presents that as the attitude of the company. Yesterday my cell phone rang and it was a Raleigh NC number that I didn’t recognize. often get calls from numbers that I don’t recognize, but since I live in the Raleigh area, I answered this call. What is the point of this call?”
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Presentation] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead. Mac McIntosh. Mac McIntosh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2016
    [Presentation] Social Media and ASO: The Two Essentials of App Marketing
    Thankfully, most app developers turn out not to be too business savvy, and this presents the canny app developer with a wonderful opportunity. Thankfully, most app developers turn out not to be too business savvy, and this presents the canny app developer with a wonderful opportunity. by Lilach Bullock, {grow} Community Member.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] How to Propel Revenue by Shifting Your Sales Energy Use
    This Thursday, February 21 st at 11:00 am Pacific, Nancy and Janelle Johnson, Director of Demand Gen for Act-On will present “ 30 Seconds Matter: How to Propel Revenue by Shifting Your Sales Energy Use ,” a webinar focused on how to make the most out of the limited time sales people have for actual selling.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Presentation] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    If not, just understand that for 5 days a week and at least 8 hours a day your company is your “present”. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful. Be resourceful.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Presentation] Predictions for B2B Marketing in 2011
    Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in response to a question at the Focus online community last week.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Presentation] 5 Tools to Battle Social Media Content Overload
    Twylah analyzes your entire Twitter stream and then presents you with a new, beautiful rich-media site based on the topics you are tweeting about. This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Summify. Buffer. SocialBro. Bottlenose. Twylah.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Presentation] 10 Great Ideas for Valuable Curated Content
    Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) Presentations/Webinars: These days, the smartest presenters and speakers are making their presentation slides and webinar archives available online via websites like SlideShare.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Presentation] BrightInfo: Content Recommendations Made Simple
    The recommendations can be presented on a fixed area of a page or as a pop-up. I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. The system has several dozen clients.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 14, 2011
    [Presentation] Building Belief-a key job of sales management
    While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Building Belief. You can purchase the book on Amazon or at [link]. Are your sales inconsistent?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 12, 2013
    [Presentation] 3 Lessons Macklemore Can Teach Us About Content Marketing
    And the comment immediately made me think of content marketing and spreading the word. Clearly, there are lessons for content marketers in the way some artists have adapted to the new “sharing economy”–the world where people are sharing everything from their homes, to their cars, to their music. Trust Your Content and Tell a Story.
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Presentation] How to Create Compelling Technology Client Case Stories
    great way of encouraging their engagement is to present them with a preview of potential interview questions—these will help them decide if they want to participate. And don’t forget to include the beginning, middle, and end I mentioned before—present the challenge, solutions, and results. Show what you can do.
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Presentation] How Cluttered Is the Advertising Landscape, Really? [Timeline]
    Marketing that presents the right information to the right person, at the right time. Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. Surely it wasn’t always this way, right? False. couple things became crystal clear.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Presentation] Stop Talking. You’ll Get More Business.
    At the end, you half-expected her to say “Great presentation. As Ian suggests, the best way to solve the Know and the Feel issues is a conversation, not a presentation. The prospect can learn about your services from a presentation (if she doesn’t fall asleep first). Your first meeting with Ms. BIG has just ended. Be Prepared.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Presentation] The Advent of Tumblr and Its Place in Social Media Marketing
    Much like with IBM’s case, as long as you’re presenting content with personality and purpose, you are very likely to succeed in your social media marketing endeavors. With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Perhaps you should, too. What’s a ‘Tumblr’?  .
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Presentation] Getting Started Guide for Marketing Automation
    Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy. With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Now what?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Presentation] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
    Product usage data presents infinite opportunities for marketing in-product (e.g. Author: Celia Brown Cloud technology has revolutionized the way we develop, deploy, and buy software. Marketers who are willing to step up their game will embrace Cloud and engage in strategies like those below to transform the customer experience. 1.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Presentation] Is what you don’t know about ad fraud costing you big money?
    Special presentation sponsored by BarnRaisers, GaggleAMP, Marketing Science Consulting Group, MENG (NJ Chapter), and Unison. (Photo credit: IsaacMao). Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans?
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Presentation] Twitter Launches Tailored Trends, Making Newsjacking Even Easier
    This allows for hyper-localization of the information, and the elimination of trends about things that have never been present in your network's radar. Another opportunity Tailored Trends presents is the ability to notice when something big is happening within your industry before it becomes old news. Image credit: cuttlefish
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 20, 2011
    [Presentation] A Brave New World in Book Marketing
    In my proposal although I mentioned that I would continuing doing presentations and workshops, I also said that I would work Facebook and Twitter to help with promotion. Things are changing as quickly in the publishing world as they are at your local phone store. You’ll need to have a solid platform. She was interested.
  • SAZBEAN  |  THURSDAY, MARCH 3, 2011
    [Presentation] 3 Methods for Connecting Marketing & Sales
    Once you’ve been working together for awhile, go to your management as a team to present how you’ve been able to be more effective. Having problems getting sales and marketing to work together? Try to relate to individual people, not just sales and marketing as groups. Do new tools need to be put into place? What do you think?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 12, 2011
    [Presentation] Problem-centric Industrial Marketing
    Publish and present technical articles. Please indulge me if my headline made you go “Huh?” Read on…. Industrial and manufacturing marketers are trained to sell solutions. Nobody buys product features, they want solutions. That’s marketing 101, right? I get that. That’s what I’m calling problem-centric industrial marketing. Thanks Kevin!
  • VIEWPOINT  |  THURSDAY, NOVEMBER 10, 2011
    [Presentation] Andy Rooney on Sales Leads
    Just don’t pass up an opportunity when it presents itself. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. that opportunities are never lost; someone will take the ones you miss.” Now I’ve done it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 10, 2010
    [Presentation] Optimism as a Sales Tool
    A few weeks ago, we had our  annual sales kickoff meeting.  I presented a review of the past and present and laid out the vision of the future, and how we would get there; Operations and Marketing did the same. The theme going into the meeting was to keep the goals for each individual as well as the team, simple, clear and attainable. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Presentation] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    The thing is we don’t have a set presentation. When I go into meetings, I don’t even do a presentation anymore -- I just talk to them about what BuzzFeed does in general, and show them some examples of what we’ve done with brands. This post originally appeared on the Sales section of Inbound Hub. But what exactly does BuzzFeed sell?
  • OPENTOPIC  |  MONDAY, JULY 20, 2015
    [Presentation] Content Marketing Spotlight Series: A Q&A With Rebecca Lieb
    We’re excited to present the latest Q&A in Opentopic’s Content Marketing Spotlight Series , a new, regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Presentation] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Some forms of content that make sense in a resource content library include: Presentations. For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 14, 2012
    [Presentation] Are You Facing Sales Fatigue?
    While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Are You Facing Sales Fatigue? The past three years have been a challenge for most partner organizations.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Presentation] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Not only will it allow you to make more strategic marketing decisions, it will present opportunities for your firm to stand out against your competitors Research from the Hinge Research Institute has shown that over 80% of professional services buyers will go to a firm’s website to evaluate them. Are the images small and/or low quality?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Presentation] 5 Ways to Promote Your Webinar
    Make your invitation copy as short as possible, and use compelling images, including a headshot of your presenter – people like seeing who will be presenting. If there are graphic elements to the presentation, consider using a strong one if it adds to the impact of the email. Did anybody come other than family and neighbors?
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Presentation] How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner
    Designed to help people remain both present and open, these prompts promote the importance of curiosity when assessing a situation. 2) Consume content that's outside of your comfort zone. The other day, I was in the grocery store. overheard a cart-bound little kid asking his mom question after question. We need to be more curious.
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Presentation] The Best Branded Content of the Week: April 6, 2013
    In the video, YouTube thanks all those who have participated in the contest and says that teams are working tirelessly to sort through all the “entries.” I have to give YouTube props for creating such an elaborate prank that included a live feed of two presenters announcing “nominees” for 12 hours on Monday. Google – Google Nose. Twyttyr?
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Presentation] 3 simple tips to build good local links
    There are plenty of opportunities present within your day-to-day business interactions. Links from other websites are essential for search optimization and improving your website’s search visibility. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials. Create local discounts. Conclusion.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Presentation] Delivering Return On Marketing – What’s Your ROI?
    This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!”. What's Your ROI? What is your return on marketing? Many marketers cringe. Some run and dive into the closest trash bin.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Presentation] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    Earlier this week, you might remember we posted a SlideShare presentation titled, “ Crap. The concept behind the presentation was that marketers (in every industry) are catching on to this “content marketing” thing and it will increasingly become more and more difficult to rise above the noise. Here we go. Got it. Want to see more?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Presentation] How Marketers Can Get Their Content Listed in the Upcoming Apple News App
    When you are done adding your feeds rename each section to how you want it to be presented on a Mobile Device. I am thinking you will want to keep each one short and sweet. After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. Do that here. Content
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 3, 2012
    [Presentation] Be Prepared And Make The Most Out Of Your 30 Minutes!
    Organize your calls much like you prepare for a presentation and go down your punch list. There are several factors that go into a successful weekly client call. The objective is to make the most out of the 30 minutes you have. You may be saying to yourself “Is that all Jill? Be confident, polished and speak concretely about your week.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Presentation] 5 Things You Can’t Blog Successfully Without
    Are you presenting the information in a manner that appeals to them? Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to  $800,000 per month ! You just can’t.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Presentation] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    Focusing on results in your communications and presentations. Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing. Delivering the right data to the right people. marketing data.
  • SNAPAPP  |  TUESDAY, JULY 28, 2015
    [Presentation] The B2B Marketer's Guide to Interactive White Papers
    That means that while there is still a moderate amount of reading required, the user is presented with a unique, custom result at the end of the experience. Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. What do you do? Maybe it’s time to make your white paper interactive.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Presentation] What Social Media Marketers Can Learn From Miley Cyrus…
    As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. Ultimately, what’s worth our study is the ubiquity and persistence of Miley’s re-branded persona. Be strategic.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Presentation] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Presentation] Five Ways You Can Get Big Value from LinkedIn
    I talk about social media quite a bit in my blog posts, articles and conference presentations.  Social media is a key component of a viable pull marketing mix, and should be part of most companies’ go-to-market strategy. But like everything else in life, there is always a first among equals.  You might even go viral. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    The best part is, the book is written like Marty and Lauren speak, making it extremely fun to read (especially if you’ve ever seen Marty give a presentation). The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Here are five of the top takeaways: Tools Can’t Do It All.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Presentation] 10 Phenomenal Blogs in Totally Boring Industries
    The homepage of Neenah Paper looks just like a media site -- lots of featured stories, all presented in a highly visual layout that''s similar to Pinterest. Warning: The following blogs are gonna be boring. But, there''s no denying that these blogs absolutely rock. So prepare yourself to be blown away. And who knows? 10) Neenah Paper.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Presentation] Proven Tactics to Create Sales and Marketing Alignment
    Both sides should be present during the creation process. In a perfect world, sales and marketing teams are composed of the same people who share the exact same goals and targets. But, in the real world, that ideal scenario seldom holds true. Each team often has different goals and varying expectations that are not always well aligned.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Presentation] B2B CMO – What Type of Ethical Manager Are You?
    Unfortunately, at present, few managers reach this level. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 30, 2012
    [Presentation] The Awesome Power of BtoB Lead Nurturing
    Funnelholic  said: Ogden truly knows how to bring it — not only terms of the content (his advice) but in his easy to understand way of presenting his information. “As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll, MEClabs. ” – Jim Lenskold, the Lenskold Group.
  • LEADERSHIP  |  FRIDAY, JULY 10, 2015
    [Presentation] Interesting Infographics: The Complete Guide To Lead Generation
    Use them to give your sales team common ground with prospects, and use alerts to ensure you’re always up to date on the latest face that prospects are presenting to the world and news regarding their industry. Understanding lead generation can make the difference between life and death for a company.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [Presentation] This is the week that was: Apps, hacks and content marketing advice
    Online tool of the week: The key to a successful website is clear presentation of information that allows users to find and engage with content that is useful and relevant to them. February is a short month but there’s been loads of interesting stuff flying about this month. Watch the well-put-together overview video here: https://slack.com/.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Presentation] Contagious Content: Facebook Posts That Get Shared Like Crazy
    See Brian Carter present (Wednesday, 4/10/2013, 11:10am) on the topic of Turning Social Ads Into Sales , and hear about how  Contagious Content fits into your social sales funnel! by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Who Cares About Shares? was viewed by four times as many people as it had fans.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Presentation] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    However, using reports generated by your CRM presents a number of problems. Author: Michael Berger Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. Without a platform of their own, marketers have historically leaned on the CRM system to make this connection.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Presentation] 10 Analytics Red Flags All Marketers Should Look Out For
    Under performing pages might have great content, but perhaps they are hard to find, lack a decent mobile presentation, or just aren''t linked within the content of your site and blog. 9) Monthly Visits from Referrals: Aside from generating content to rank organically, we''re also creating content to other websites will link to us. Analytics
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 30, 2013
    [Presentation] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
    Click here to review the on-demand webcast / download the presentation: [link] yP. I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). The other 3 homes on the block, these homeowners are the ones where the provocative approach most applies.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Presentation] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead, I changed the copy to appeal to both new and repeat visitors (while still keeping my personality present -- see “tacos” below). At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Like any good marketer will do, I sat down and did the math. Groupon.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Presentation] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Once you’ve figured out how to score potential buyers and present content based on demographics/behaviors, nurture campaigns will keep your marketing relevant, two-way, and moving in the right direction. Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? Marketing Automation
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 19, 2013
    [Presentation] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
    Often, sales reps use the excuse, “I have my email for that,” when they’re presented with a new tool. It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
  • JUNTA 42  |  SATURDAY, JUNE 6, 2015
    [Presentation] This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report
    Joe’s rave: I was at a Business Marketing Association meeting last week where John Bell, VP of Enterprise Digital at Travelers Insurance, gave a presentation on building an editorial organization within your corporate culture. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. website this week.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Presentation] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    Using a white paper as an example, you could break it into multiple posts that present easy-to-grok concepts from the larger paper. If your audience doesn’t have time to read and/or you want to present a topic that’s best served by “showing”, how-to videos fit the bill. Reuse. Recycle. Repurpose. So let’s do it. SEO love. Blog posts.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    [Presentation] Internet Marketing Grinders Are Winners
    This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Image via Wikipedia. by Frank Reed. Internet Marketing Internet marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [Presentation] A content marketing framework for the digital age
    Also, the book of Youtility is loosely based on the keynote presentation of Youtility, so that made the narrative structure of the book a little easier to get. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. think he is one of the great minds and entrepreneurs in this marketing space.
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Presentation] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    BONUS: SEO Past, Present, & Future Sneak Peek. SEO: Past, Present, and Future from HubSpot All-in-one Marketing Software. Poring over the content we put out this past week at HubSpot, one word really stuck out to me. It wasn''t some newfangled buzzword , nor was it a word that''s particularly exciting or memorable. The word? Enjoy!
  • MARKETRI  |  MONDAY, FEBRUARY 11, 2013
    [Presentation] Get the Best Return for Your Marketing Investment (and Make Sure Your Plan Doesn't Flop!)
    Once a marketing plan is drafted, your marketing professional will typically present and explain it to you for initial feedback. When it's in final draft, the next step is to present it to the team, gather any last items of feedback and air out any issues before proceeding. Let's start at the beginning. Is everyone on board?
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Presentation] Online Community Decision: Public, Private or Hybrid?
    Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Features, content, look and feel are usually a major part of this discussion. Serving multiple audience types or needs may require a hybrid format. b2b online community
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 28, 2013
    [Presentation] “Secrets of the Great Communicators” @NancyDuarte on Marketing Made Simple TV
    In this show, Nancy Duarte, CEO of Duarte, a Silicon Valley company that crafts presentations for leaders of the world’s greatest brands and is a popular TED speaker  joins show host Jeff Ogden in a fun and engaging show. Buffer. Please note: There’s a video quality problem near the very end.Sorry.). Please check them out.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] 15 of Our Favorite B2B Content Marketing Tips
    Visually presenting data is an excellent way to share. “Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. The proper people, tools, and strategies all need to be in place before the content ship can sail.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 7, 2012
    [Presentation] Are QR Codes Redonkulous for B2B Marketing?
    When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. A QR code on the one sheet or brochure can help them get to the site quicker, without keying in a (sometimes) long URL.
  • KEO MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Presentation] KEO Marketing to Reveal the 5 Most Difficult Challenges Facing Tech Marketers and What the Most Successful Companies are Doing to Solve Them
    Presentation at Arizona Technology Council’s “Lunch and Learn” Event October 27, 2015. PHOENIX, Ariz., October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc. The event will be held from 11:30 a.m. to 1:00 p.m. at Axosoft located at 13835 N.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 2, 2013
    [Presentation] B2B Marketing: 6 essentials for testing your teleprospecting
    On a website, you can completely control the presentation of value. Tweet For years, marketers have been testing messages on emails, websites and pay-per-click ads to determine which ones drive the most sales. MECLABS has its own leads generation group working with clients to help them drive more revenue through teleprospecting. Control.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 26, 2010
    [Presentation] Let's have a little talk about giving talks
    You've all heard that most people are more afraid of death than giving a presentation. You should have seen the students in this class when it was the first time for them to present. These poor kids had managed to figure out how to combine the fear of dying and presenting into one giant panic attack. Everyone. It was agony.
  • LEADERSHIP  |  FRIDAY, OCTOBER 9, 2015
    [Presentation] Predictive Analytics Takes CMOs From Survive to Thrive
    Modern meteorologists fare a little better, looking at atmospheric conditions in the present and the past to make their predictions. As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. It’s all about the tools that you use. Enough to justify your investment?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Presentation] Lead Optimization: 10 audience questions answered
    Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. If he doesn’t, he’s just an inquiry. Do they get it?
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Presentation] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    Feel free to flip through the tips in this SlideShare presentation in full screen, or read them in their entirety below. This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. It’s understandable why some marketers remain unconvinced, too. The Bottom Line.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Presentation] Is 2013 the Year Marketers Lose Keyword Research?
    Well, there's no time like the present, right? Trying to perform keyword research to inform your SEO strategy is tough these days. Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. And it’s getting crowded under that carpet! What's Actually Going On With Encrypted Search.
  • PAUL GILLIN  |  WEDNESDAY, MARCH 7, 2012
    [Presentation] CIO Challenges Educators to Stay Relevant
    You can see Dr. Pendse’s 23-minute presentation below. Wichita State University CIO Dr. Ravi  Pendse  last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Our young people are looking for complete convergence. For example, “They require creativity.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Presentation] How to Nurture Sales Leads
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Keeping it fresh!
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Presentation] The Appalling State of Marketing in Florida
    The calls and web research will continue as well: David Meerman Scott recently created a great SlideShare presentation entitled The New Rules of Sales that said Every company is in Sales today. Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Presentation] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    In his long-running (more than 400) podcast, Joel presents key insights about the state of marketing through interviews with industry leaders. You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 16, 2013
    [Presentation] Make Your Website Rock: 3 Cool Tools
    FiveSecondTest collects all of the responses for you, extracts the frequent keywords and then presents the data with easy-to-understand graphs. It’s pretty eye-opening to see how sites are presented and just how much there is to digest in five short seconds. One of the core ingredients to any online business is a solid website.
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Presentation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    Sales cycles are taking longer than ever, lengthening by 24% over the past two years, this according to research by SiriusDecisions. Just two years ago, the average sales cycle was 6.4 months, but deals are now taking much longer to close, extending to just over 8 months. Why the longer sales cycle?
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Presentation] What is Outside-In Marketing?
    We also made a conscious choice to lighten up the presentation. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book. When it was published in 2010, most SEOs were trying to game Google’s algorithm. It was too deep.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Presentation] Heads Up Sales…Change Is Coming
    Not long ago my team and I were presenting insights into their buyers to a client. One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
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