SAVVY B2B MARKETING | TUESDAY, OCTOBER 20, 2009
[Presentation] How to Lay a Solid Foundation for Marketing Success
Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. In the report, Gartner outlines the five phases of the Marketing Activity Cycle to guide for high tech and telecom providers in their major work activities. Related posts: Do you know your enemy?
INBOUND SALES NETWORK | TUESDAY, MARCH 8, 2011
[Presentation] Social Media - Key 2nd Step in the Customer Buying Process
That said, the leading companies of the social ecosystem, Facebook, Twitter and YouTube, appear to have a minimal role in the purchase pathway at present. With nearly half of consumers who start the purchase process online using a combination of search and social media to fuel their purchase decision, you can really not afford to be present.
THE EFFECTIVE MARKETER | FRIDAY, APRIL 29, 2011
[Presentation] Getting the most out of conferences and events « The Effective.
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone.
HUBSPOT | THURSDAY, AUGUST 29, 2013
[Presentation] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
The important thing here is to choose a template that works for the data/content you want to present. Wouldn''t it be great if you could create an infographic as quickly as a regular ole text-based blog post? Usually. That''s why we decided to take all the pain and suffering out of infographic creation. quickly! And I''m going to prove it.
B2B MARKETING TRACTION | WEDNESDAY, MAY 8, 2013
[Presentation] Technology Marketing Has Always Had a Zero Moment of Truth
While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. What is ZMOT? Recommendations from others is essentially what the ZMOT is. This is the Zero Moment of Truth.
MODERN B2B MARKETING | MONDAY, MARCH 26, 2012
[Presentation] How to Make Your B2B Content Marketing More Successful
The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. How do you do that? That’s no easy task when you’ve got a whole database to deal with.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 4, 2011
[Presentation] Marketers: How To Get Noticed by “Influencers”
Other ideas: Allow the person to guest post on your blog, interview the person for articles you write, include examples of the person’s work in your presentations. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook.
WRITESPARK | TUESDAY, MARCH 13, 2012
[Presentation] White Papers: Does Your Writer Have an Eye for Detail?
Statistics and other quantitative information are presented correctly and in a way that fairly represents the meaning conveyed in the source. Relationships and dependencies in the data are presented clearly and in a way that allows the reader to verify calculations if appropriate. An obvious typo. missing or incorrect source citation.
CLIENT BRIDGE | TUESDAY, MAY 24, 2011
[Presentation] Using Social Media to Launch and Promote a Product
Cost : Approximately $2,000 PowerPoint A presentation that Kawaski used for key note presentations was published on Slideshare making it easy to share and embed. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. Facebook Kawaski built a fan page specifically for his book.
BLOG MY CALLS | TUESDAY, APRIL 1, 2014
[Presentation] Follow this ONE EASY TIP to Increase Phone Sales by 217%
Left Brain : Language, Logic, Analytical, Reasoning, facts, Math and Numbers, Critical thinking, verbal, reality based, pattern perception, strategic, past and present oriented, Right brain : Emotion, Intuition, Creative, Imagination, Philosophy and Art, non-verbal, spatial perception, presents possibilities, holistic, future oriented.
BLUE FOCUS MARKETING | THURSDAY, OCTOBER 4, 2012
[Presentation] Tasti D Lite: The Flavor of Social Branding
Social is no longer the future of consumerism; it is the present state of consumerism.”. Create a brand customers crave . The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.
VERTICAL RESPONSE | TUESDAY, MARCH 17, 2015
[Presentation] 5 Ways to Use Paid Search & SEO Together
If those keywords/queries aren’t already present in your paid search campaign, add them in and try them out. Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Here are 5 ways your business can start integrating the two right now. 1.
WINDMILL NETWORKING | THURSDAY, MAY 31, 2012
[Presentation] Search or Social: Which Is Best For Your Startup?
Before anything else, have a permanent and presentable online residence. We all have experienced searching for something and clicking on one of the top results, only to be annoyingly directed to a 404 error page. With the rise of social media marketing , everybody is eager to jump on the bandwagon. Enter search engine marketing (SEM).
MODERN B2B MARKETING | MONDAY, FEBRUARY 9, 2015
[Presentation] How To Boost Conversions With Personalized Remarketing
For example if you sell software and a visitor comes to your website who works for a large healthcare company, you can change the customer logos you display on your homepage to show similar companies in their industry and present them with a relevant case study. It’s just an unfortunate fact of life.
CRIMSON MARKETING | MONDAY, NOVEMBER 18, 2013
[Presentation] Mastering Content Marketing In 11 Easy Steps
“Every piece of content you create presents an opportunity to make meaningful contact with your target buyers and to get them to move through their buying journey. Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Hire a managing editor. ” 3. Build a community. ” 4.
B2B IDEAS @ WORK | MONDAY, FEBRUARY 14, 2011
[Presentation] In B2B, a New Business Opportunity Is No Place For Fear
When going into a new business meeting, even a veteran presenter still gets “butterflies.” Yikes! During these encounters, she would first relax the sharks, sometimes even rolling them over or standing them on end. According to her, the key is to suppress your own fear because the sharks can sense it. Ready to tonic the shark?
WEBBIQUITY | TUESDAY, APRIL 8, 2014
[Presentation] 21 Fantastic Facebook Marketing Guides
Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
HUBSPOT | FRIDAY, JANUARY 23, 2015
[Presentation] 9 Examples of Native Ads People Actually Enjoyed Reading
The New York Times launched its sponsored content in January 2014, and the publication has become an example for the media in regards to how to present native advertising -- from the use of a subdomain to the labeling in the header. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 27, 2012
[Presentation] Sales Leadership: Focus on Focus
Like the Salesperson’s Business Plan, each Account Plan is presented to the entire sales team. Sales Leadership: Focus on Focus. The company has been growing, not at an aggressive pace but slowly and the sales organization was in chaos, working opportunistically on various sales deals and randomly in the marketplace. Are they working smart?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 7, 2014
[Presentation] The seven traits of an effective digital enterprise
So not only does McKinsey have great content, they also present it in a beautiful way. I really enjoy the free content provided by McKinsey & Company’s Insights. If you haven’t already signed up for their free newsletter, go do it — it is one of the sources of business and leadership inspiration I never miss.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 10, 2014
[Presentation] How to Achieve a Return on Conversation with Emotional Marketing
From there, a coding scheme was created to label each message into one of eight specific categories: News; Events: Past Events, Present Events, or Future Events; Fundraising or Soliciting Volunteers; Issues; Soliciting Stories or Narratives; or Miscellaneous. Here it is: Excited about that? wouldn’t blame you if you’re not. Let’s start again.
HUBSPOT | SATURDAY, NOVEMBER 15, 2014
[Presentation] How to Train Your Brain to Learn Faster
Jill recommends focusing on “need to knows” first, such as information about your company’s key product, the industry that presents the best opportunity, and the most influential person in the buying process. 3) Connecting. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
SALES INTELLIGENCE VIEW | MONDAY, JANUARY 6, 2014
[Presentation] 2014: Enter CRM Intelligence
Marketing, sales, and even customer service professionals, will engage customers by presenting a clear understanding of customers’ business needs. Lighting a Fire Under the Sales Process. As we head into 2014 I am sure of one thing: CRM Intelligence is making a name for itself. InsideView Encourages Industry Growth. CRM Intelligence is here!
CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010
[Presentation] Killer Questions to Ask Before Starting a White Paper Project
Janice's work reflects her skill for presenting highly complex and technical subject matter in clear and engaging content for both business and technical readers. Instead, present one major topic (and perhaps two or three closely related subtopics) in the white paper. " Jonathan Kantor. " Who is the Target Reader? Benefits.
JUNTA 42 | FRIDAY, MAY 21, 2010
[Presentation] The Social Media Publishing Model for Publishers
I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business). Below is the presentation, but here are a few key takeaways. Be prepared.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 29, 2011
[Presentation] eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation
still think it’s presented in ways that ignore the fact that most activity is still non-digital. (I also recognize that the folks are IBM are plenty smart enough to realize this, and expect that they’ll merrily include non-digital activities in their projects. eBay ’s $2.4 Not that I’m obsessed or anything. There, I said it. Bad bad bad.
B2B LEAD BLOG | MONDAY, DECEMBER 2, 2013
[Presentation] Learn How to Maximize Lead Generation
To me, the big offender is list vendors, who present their products as “lead lists.” Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article). Budget? Technique? Lack of alignment? Ruth P.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, FEBRUARY 25, 2014
[Presentation] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
The key is to present them as ideas, not the perfect solution. It happened again last week. I was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. said, "Be an idea person. That’s when the hand popped up. It always does. Sounds legitimate, right?
BIZNOLOGY | THURSDAY, JULY 10, 2014
[Presentation] Social media in a polarized world
However, in its present form, rather than flattening the power law distribution of opinions, social media seems to be consolidating a dumbbell curve model, where almost nothing bridges the two sides of a discussion. You may be thinking: duh, hello, the world realized that back in 2006, two World Cups ago. Social media, in its early Web 2.0
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 22, 2014
[Presentation] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
Choose one or two things you’ve done well that you think can be replicated and present them to the next level up to achieve buy-in – this is a great way to separate yourself from the pack. Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer.
FEARLESS COMPETITOR | THURSDAY, MAY 19, 2011
[Presentation] Outsourced Marketing: Manage your marketing differently
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Outsourced Marketing: Manage your marketing differently. hope you enjoy it and click the link to read the rest of it. Introduction. That’s not a simple task! Take a moment to read this definition.
THE ROI GUY | TUESDAY, JULY 23, 2013
[Presentation] Why Are We Seeing So Many More Stalled Deals?
You’ve delivered a great sales presentation, a good demo, and prepared a tight proposal. Your prospect seems like they are hooked. The buyer has connected with you emotionally on the purchase decision and you think you are set. And then, the deal goes silent. Your calls are not returned and you are left wondering what went wrong. Why You?
SYNECORE | WEDNESDAY, AUGUST 14, 2013
[Presentation] Reality is Mobile
In less than a second I was presented with the three closest Goodwills, each location complete with an address, click-to-call phone number, directions and website. opened up my Google Search app and began typing “Goodw-“ and chose “Goodwill MN” from the suggested search queries. So yes - #magical. What it Means to Search on Mobile.
BIZNOLOGY | MONDAY, JULY 9, 2012
[Presentation] Every Digital Marketer’s Most Valuable Asset: The Extended Network
They should be briefed on the best way to present themselves and the organization. Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. The Extended Network. Business is Personal. share my activities.
CONVERSIONATION | MONDAY, DECEMBER 10, 2012
[Presentation] Touchpoint and Customer Experience Mapping Made Easy
Apart from a quick test, some feedback to the folks behind it and showing it in presentations in Belgium and The Netherlands, I haven’t done much with the tool ever since. Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. But it’s not because I didn’t want to.
BIZNOLOGY | THURSDAY, SEPTEMBER 5, 2013
[Presentation] My Beef with LinkedIn or Social Media Limits Personal Brands
As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. Since I work cross functionally, I tailor my presentations to the audience at hand and am either seen as a provider of useful information or a foreteller of a future vision they are not quite ready for.
THE EFFECTIVE MARKETER | THURSDAY, MARCH 15, 2012
[Presentation] A Content Rules Cheat Sheet
Give to the new intern to make a few copies and spread around the office and present your team members with a copy printed in nice paper. I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. Chapman. No, is not groundbreaking or earth-shattering content. But boy, is it actionable.
WHAT WORKS - WHAT DOESN'T | TUESDAY, SEPTEMBER 7, 2010
[Presentation] It's Official: Forrester Says B2B Buyers Hate Confusing Jargon
For tips on doing that, see my presentation on “ Art of the Pitch.” Or, just ask your mother, father, friend, partner, etc to read your material and see if they can make any sense of it. I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. report. That’s a good idea. If they can’t, fix it.
DIGITAL BODY LANGUAGE | THURSDAY, JUNE 18, 2009
[Presentation] What Exactly IS Digital Body Language?
However, I have not really taken a moment to define the term, as I realized recently after a presentation on the topic. I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. So what is it? However, the raw information that digital body language provides is often only the foundation.
EARNEST ABOUT B2B | THURSDAY, APRIL 9, 2015
[Presentation] Lessons from the Mad Men
Hmmm…maybe not the most inspirational line out there, but if you watch Peggy’s presentation, you’ll feel the magic! The creative presentation is an epic TV moment and an immensely powerful pitch. What marketers today can learn from 1960’s Ad Land. You don''t know how to drink. Your whole generation, you drink for the wrong reasons.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 9, 2010
[Presentation] Tuba players in canoes - how to be unique and get noticed
Based on the number they rolled for each topic, that would decide what they had to work with in coming up with a short skit to be presented in 15 minutes. Where does uniqueness come from and how can we use it to stand out? Let's face it, absolutely every object already exists. It's been here already and will continue to be here tomorrow.
EMAGINE B2B BLOG | THURSDAY, SEPTEMBER 5, 2013
[Presentation] Why B2B Marketers Can’t Afford to Avoid Pinterest
Pinterest is another opportunity to present yourself as a thought leader in your industry in a more visual and casual setting. Lauren Hanson is one of our Stategists on the eMagine team. Lauren has taken a personal shine to Pinterest, and it’s importance to B2B marketers as a viable social media platform. Stand out – use a video!
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 19, 2013
[Presentation] New Business Pitches: Do You Use Corporate Speak or Plain English?
After doing so and narrowing the field to four, we lined up a day for them to present themselves so we could evaluate them at the end of the day while everything was fresh in our minds. Blah, Blah, Blah. Is this what people hear when you give your 30-second elevator pitch that explains why your firm is different? Be yourself, be human.
MODERN B2B MARKETING | FRIDAY, JULY 29, 2011
[Presentation] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
This will present a challenge for marketing organizations to step up their games and deliver more leads for less. by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives.
BIZNOLOGY | FRIDAY, MARCH 21, 2014
[Presentation] Creating great content for content marketing: don’t overthink it
Instead focus on being the kind of editorialist who presents a complex topic to an audience in ways that highlight the aspects of the issue that are most relevant to the audience. . (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Journalists don’t invent stories.
HUBSPOT | MONDAY, MAY 4, 2015
[Presentation] 8 of the Best Podcasts You Should Be Listening To
While that’s great for the brands and individuals producing them, it can present a little bit of a problem for podcast listeners. Over that last year, podcasts have exploded in popularity. With so many podcasts out there, how do you figure out which ones are worth listening to? As the late rapper The Notorious B.I.G. Okay, that's two things.
HUBSPOT | THURSDAY, MAY 29, 2014
[Presentation] The 10-Minute Marketing MBA
Check out this SlideShare presentation featuring marketing org structures from Mindjet, Zendesk, HubSpot, Forrester, GitHub, Atlassian, and Rue La La: The CMO''s Guide to Marketing Org Structure From HubSpot. Have ten minutes? Want to learn business school basics? The Case Study Method. Economics and Market Forces. Economics 101. In 2005, W.
HUBSPOT | MONDAY, JULY 14, 2014
[Presentation] The CIA Released Their Style Guide, and It's Absolutely Fascinating
The classic copycat phrase, at this point in time, grew out of the Watergate hearings and now is so firmly entrenched that we may never again get people to say at this time, at present, or simply now (see presently). This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Period.
SALES INTELLIGENCE VIEW | WEDNESDAY, NOVEMBER 21, 2012
[Presentation] Black Friday Wish List
The Lenovo Twist is a laptop that works as a media presenter, laptop, and tablet based on the way you twist it. As salespeople, we know that most of the time, it’s better to ask for what you want up front than it is to drop vague hints. Why should holiday gift requests be any different? No Contract Samsung Galaxy S II 4G. Sale Price: $299.99.
HUBSPOT | WEDNESDAY, DECEMBER 14, 2011
[Presentation] Content Quantity Diminishes Quality [Research]
According to a research team's series of studies called the " Presenter's Paradox ," however, the perception that 'more is better' in gift-giving may not exactly be the best philosophy, and there are some valuable lessons that extend beyond gift giving and into other quality vs. quantity-based debates as well, including marketing.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 14, 2012
[Presentation] Savvy Speaks: Web Site Pet Peeves (and Best Practices)
Andy McCartney of DigitalConverts presents a concept he calls an "engagement zone" that offers site visitors numerous options and encourages them to consider taking a next step before they abandon a site. We've all received emails or visited websites that left us wanting. Here we share some of our annoyances. Wendy. Not cool.
INBOUND SALES NETWORK | THURSDAY, NOVEMBER 10, 2011
[Presentation] Are You Missing the Boat on The B2B Mobile Revolution?
How many times have you seen someone checking their email on their iPhone or texting a messaging on their Blackberry during a meeting or presentation? When was the last time you saw a business executive without a mobile device? The statistics are mind blowing. The Third Screen. The marketer was in the driver’s seat. And why not?
HUBSPOT | WEDNESDAY, AUGUST 31, 2011
[Presentation] How to Crush the Competition With Inbound Marketing [#KillingIt]
The first presentation I caught was HubSpot CEO Brian Halligan's "Killing It: How Inbound Marketing Can Help Your Company Crush the Competition." This includes blog posts, videos, and releasing presentation slide decks on SlideShare. In fact, three are resting on the table in front of me right now as I type. His opener? Create content.
SALES CHALLENGER | SUNDAY, NOVEMBER 18, 2012
[Presentation] Getting Commercial Insight Right
Kimberly Clark-Professional: “In many cases we took the first page of our existing presentations (all about us) and made it the last. And This is a guest post by Anna Bird of the Marketing Leadership Council, our sister program for marketing professionals. How did you get started with commercial insights? . How do you keep up momentum?
B2B MARKETING INSIDER | WEDNESDAY, JUNE 25, 2014
[Presentation] Keys To Leadership Success? Candor And Trust
So here are some of the main ideas presented in the book, with the help of some great cliff note overviews from Fast Company and Business Insider. Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. It sounds like it might be more like a self-help book. 000000 ;"> .
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Presentation] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
Join us to learn how these changes present an opportunity for media companies to leverage social to be more nimble, while connecting with customers to drive innovation, win new business, and boost loyalty. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. Achieving Closed-Loop Marketing.
BLUE FOCUS MARKETING | TUESDAY, JUNE 5, 2012
[Presentation] What Makes A Successful Social Executive?
The following infographic presents the most successful 25 Top Social CIOs in the country. Following this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. Start small, perhaps with a Twitter account, and just engage; then see what happens and enjoy the results!”.
THE B2B RESEARCH BLOG | TUESDAY, APRIL 2, 2013
[Presentation] There’s horse meat in my survey
Next time survey numbers are presented as conclusive fact, here are three questions you might want to ask. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Sub-prime mortgages hidden within bundles of triple-A rated loans. Dodgy surveys parading as fact. And it’s an easy mistake to make. Who was surveyed? .
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, DECEMBER 22, 2011
[Presentation] The Beauty of Imperfection
FINAL NOTE Two years ago, on December 23rd I was wrapping Mary's Christmas present when we got the call that she'd fallen into a coma. After I shared this story in today's newsletter, many people asked me to post it on my blog so they could share it with others. So, here you go. She was the first person I'd ever known with Down's Syndrome.
BIZNOLOGY | TUESDAY, JANUARY 21, 2014
[Presentation] Dominate your personal brand on Google Images
Oliver needed to start pushing content into the Googlesphere, content that includes photos of himself (from the present and the past) that pass muster and live up to how he sees himself and his personal brand. My buddy Oliver has a problem. He doesn’t like what comes up on Google Images when he searches. Google can get desperate.
HUBSPOT | TUESDAY, APRIL 29, 2014
[Presentation] Your Anti-Social CEO Is Hurting Your Brand [New Data]
Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them. Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Anyone?
B2B LEAD BLOG | MONDAY, JULY 25, 2011
[Presentation] Webinar Replay: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions
Here’s a taste of what he presented: • 78 percent of sales goes to the company that responds first. • An average of 43 percent of companies never respond to inbound leads. Not a minute passes in this webinar without Dave presenting some type of data you can use to speed leads into your sales pipeline. In 2013, there will be 2.3
ANYTHING GOES MARKETING | SUNDAY, MAY 17, 2009
[Presentation] Latest B2B Marketing Trends From SiriusDecisions Summit 09
Of course, muchos gracias to @siriusdecisions for bringing together great presentations and great people. If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. Unfortunately, I wasn’t able to go (not without trying!) Chad H.
BUYEROLOGY | TUESDAY, JANUARY 18, 2011
[Presentation] Prevent Demand Generation Failure with Buyer Personas
Here, I will present a story related to increasing demand generation and how buyer personas can play a role. Image by justin_levy via Flickr. Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?
BIZNOLOGY | TUESDAY, DECEMBER 13, 2011
[Presentation] Social media success demands talent above technology
However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. Image via CrunchBase.
HUBSPOT | WEDNESDAY, OCTOBER 29, 2014
[Presentation] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
You can flip through the brief SlideShare presentation, or check out the basic summary below for a quick run-down. Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By Common Corporate Content Team Models.
MODERN B2B MARKETING | FRIDAY, OCTOBER 25, 2013
[Presentation] That’s So Awkward: Why You Should Use Humor in Your Email Campaigns
Just like in any great presentation (or first date), your opening is everything. Author: DJ Waldow “So I’ll pick you up at 7?” ” If you received an email with that subject line, would you open it? What if it was from your significant other? Your best friend? Another family member? What if it was from Jim Williams?
ENGAGE | FRIDAY, MAY 20, 2011
[Presentation] How Google Thinks About Content
Trustworthiness Would a user trust the information presented in this article? S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them. They’re thinking: how would a real life human react when they see the content on this site?
STORIES THAT SELL | WEDNESDAY, JUNE 20, 2012
[Presentation] Quiz: Is it a Case Study or a White Paper?
You can repurpose and reuse case study content for numerous sales and marketing activities, such as blog posts, newsletters, sales letters, sales presentations and proposals. 7. Every couple of weeks it seems, I see someone confuse customer case studies and white papers. But I can see where it's easy to confuse the two. Why the confusion?
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 26, 2015
[Presentation] The Power of B2B Lead Nurturing
This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about. As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will. eventually and I want to educate you on this important marketing topic of lead nurturing. Lead Scoring ). Great move by Slideshare!).
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 4, 2014
[Presentation] Sales-Marketing Alignment is a Win-Win
We combed the event for the most inspiring presentations and these speakers made our list: Maria Pergolino | VP of Marketing, Apptus. REVTalks Speakers Outlined the “How-To” of Revenue Marketing. If you haven’t already, it’s time to act on the key takeaways from the inaugural REVTalks marketing summit. The Short Version.
HUBSPOT | THURSDAY, JUNE 12, 2014
[Presentation] Why You Can't Resist Clicking on This Article: The Clickbait Conundrum
So when you''re presented with a title that makes you curious -- something like, "This 4-Year-Old Decided to High-Five Every Person They Passed on the Street That Day. Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed. You recognize it''s pandering to you. The Ethics of Clickbait.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 6, 2014
[Presentation] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
” In a time when many deals land in sales reps’ laps in the form of an RFP, here are some tangible tips for the challenger marketer from Adamson’s presentation that will hopefully get you rethinking to support and enable your customers with content: 1. That’s what we’re competing against: The customer and her ability to learn.”
BLUE FOCUS MARKETING | THURSDAY, AUGUST 22, 2013
[Presentation] Top 5 Mistakes In Content Marketing
Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy. No plan, no value. If your brand’s plan for content marketing is “produce content,” then you don’t really have a plan. What does my business hope to accomplish with content marketing in the short term?
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 3, 2009
[Presentation] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
Kudos to LeadLander for dissecting web traffic and presenting it in a manner that the demand gen user can benefit from. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They meet their promise. The following took place in the last 3 days. Day 1. Day 2. Day 3. Presto.Leads!
HUBSPOT | WEDNESDAY, JANUARY 4, 2012
[Presentation] 5 Tools to Battle Social Media Content Overload
Twylah analyzes your entire Twitter stream and then presents you with a new, beautiful rich-media site based on the topics you are tweeting about. This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Summify. Buffer. SocialBro. Bottlenose. Twylah.
THE ROI GUY | THURSDAY, JANUARY 16, 2014
[Presentation] Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!
Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. However, as has been proven over the past two years, this forecast may be dramatically optimistic.
THE B2B RESEARCH BLOG | TUESDAY, DECEMBER 17, 2013
[Presentation] Generation Y: Implications for the workplace
A client recently asked us to present to a group of CIOs from their enterprise customers. What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y. That’s not as easy as it sounds. Why is everyone of this age grouped together? The six traits of Generation Y.
HUBSPOT | THURSDAY, MAY 8, 2014
[Presentation] Need More Website Visitors? Get Back to Basics
Instead, when you imagine what a good, trustworthy patent lawyers’ website might look like, it probably uses more muted tones, a cleaner font, and presents opportunities for you to explore the different services the practice offers probably comes to mind. But actually putting it into practice can be hard. What do they want to see?
MODERN B2B MARKETING | TUESDAY, JULY 6, 2010
[Presentation] Lessons Learned: Crowdsourcing the Best of Mastering Lead Management
Unfortunately, many B2B marketers don’t have all day to watch a virtual event, or even follow the tweet stream, so I thought I would summarize the day, making sure everyone could benefit from some of the great ideas presented throughout the day. . His presentation focused on how social networks can improve B2B marketing efforts.
SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
[Presentation] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
Presented by AcquireB2B, a division of Mac McIntosh, Inc. Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. Information and Registration. And only do what works.
EARNEST ABOUT B2B | MONDAY, FEBRUARY 23, 2015
[Presentation] This is the week that was: Apps, hacks and content marketing advice
Online tool of the week: The key to a successful website is clear presentation of information that allows users to find and engage with content that is useful and relevant to them. February is a short month but there’s been loads of interesting stuff flying about this month. Watch the well-put-together overview video here: https://slack.com/.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 13, 2014
[Presentation] 5 Key Considerations for Setting Up a Baidu PPC Account
As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Baidu is the world’s largest Chinese search engine and holds more than a 60% share in the Chinese search engine market. Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing.
HUBSPOT | THURSDAY, MARCH 31, 2011
[Presentation] How to Measure and Get Even More Value from Your First Webinar
In this final post, I'll review what comes next - how to figure out how the presentation went and how to make the most out of this great content you just created. My last two posts reviewed how to setup and promote a webinar , and then how to host your first webinar. How to Host Your First Webinar - Part 3: After the Webinar.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 4, 2013
[Presentation] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
In this post, I present to you a list of best practices that provide buyers with the fast and efficient buying experience they want and provide you with higher conversions and ultimately more revenue. < 10 seconds to respond to someone in your live chat – As a consumer, I love live chat. Follow him on Google+ or Twitter. Can you?
SALES LEAD INSIGHTS | TUESDAY, JANUARY 5, 2010
[Presentation] B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B-to-B lead generation expert (yours truly) M. H. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now?
SALES LEAD INSIGHTS | MONDAY, DECEMBER 21, 2009
[Presentation] Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th
The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B2B lead generation expert (yours truly) Mac McIntosh. Are you responsible for B2B lead generation at a large company? We will show you how best to accomplish this, and more.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Presentation] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
The thing is we don’t have a set presentation. When I go into meetings, I don’t even do a presentation anymore -- I just talk to them about what BuzzFeed does in general, and show them some examples of what we’ve done with brands. This post originally appeared on the Sales section of Inbound Hub. But what exactly does BuzzFeed sell?
MODERN B2B MARKETING | TUESDAY, OCTOBER 8, 2013
[Presentation] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
You are the expert in your industry and in how customers get value from your solution, and prospective customers will need your help in presenting that vision to the higher-ups. There are many important best practices in sales , but the formula for winning is simple: you earn trust. That said, it’s not easy. How is the weather out there?”
THE ROI GUY | FRIDAY, MAY 10, 2013
[Presentation] 3 Key Findings from SiriusDecisions Summit
This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. and “Why Now?”,
MODERN B2B MARKETING | MONDAY, APRIL 23, 2012
[Presentation] Marketing in a Downturn Part 2: Content, Content, Content
Record your organization’s presentations at events and share them via social media. You could record your internal product experts demonstrating a useful feature of your product, or film your presentation at an event. Gave a presentation at an event? Read Part 1: Lead Generation and Nurture.). Know your Audience.
ONPATH | FRIDAY, JANUARY 21, 2011
[Presentation] The Importance of CRM Integration in Marketing Automation
By being able to share lead information in real time, you can ensure that you are presenting the best messages to the right prospects at the exact right time. Our friends at Marketing Automation Software Guide presented a great overview of the importance of CRM integration in marketing automation. Integration: An Introduction.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 16, 2011
[Presentation] Research shows Facebook emotional boost is like marriage
The findings presented here paint a rich and complex picture of the role that digital technology plays in people’s social worlds. Do social media technologies isolate people and promote false relationships? Or are there important benefits associated with being connected to others in this way? Here is a summary: . core ties reported in 2008.
SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 30, 2011
[Presentation] Weekly Wrap Up - September 30
15 Presentations from Corporate Vision's Marketing & Sales Alignment Conference by @ corpv. Happy last day of September! If you are feeling like many of us who are fortunate enough to work from home, it's a great day to get cozy in some warm clothes and fuzzy slippers and sip a hot beverage. while catching up on the blogosphere.
EMAGINE B2B BLOG | WEDNESDAY, JANUARY 21, 2015
[Presentation] 2015 Resolution Series: Professional Development
An incubator of cutting-edge technologies and digital creativity, the 2015 event features five days of c presentations and panels from the brightest minds in emerging technology. As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. Blogs. The Moz Blog.
B2BMARKETINGSMARTS | TUESDAY, MARCH 23, 2010
[Presentation] The B2B marketing “wow” that counts is the one on the bottom line.
In a recent post on the Internet’s having spawned “ Drive by culture and the endless search for wow , he presents the reality of today’s Internet users and discusses the “insanity of putting traffic above trying to change the way (a few) people think.. I admit I read Seth Godin’s blog regularly. That is. Target.
SAZBEAN | MONDAY, DECEMBER 8, 2014
[Presentation] How PR Can Get the Most Out of Their Crowdfunding Budget
You can gain more interest with a smaller presentation that packs a bigger punch. Before the Crowdfunding craze began, there were few ways that you could effectively market online for donations short of begging for contributions through PayPal. Covey in his bestseller 7 Habits of Successful People. Happy Crowdfunding! Marketing
MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Presentation] The Future of Digital Marketing is Already Here
GtJx_pZjvzc. I’d argue that the future is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers. Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. Create engaging experiences tied together across channels and time at scale.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Presentation] 10 Ways to Mix Up Your Visual Content on Social Media
This is a quick and easy way to repurpose your visual content. 6) Present data using infographics. Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? The best answer: a variety. Facebook: Twice per day. LinkedIn: Once per day.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 29, 2012
[Presentation] Dear Marketing Department, Please Stop Sending Us Crap Leads. Love, Sales
To see the rest of the presentation from this slide, check our Secret Sauce to Demand Generation. by Seth Resler Have you implemented a formal lead scoring and qualification process? So it’s really important that we all work together. It’s also really important that we can have open, honest, direct dialogue. We sell floral arrangements.