CONFLUENT FORMS | TUESDAY, AUGUST 13, 2013
[Presentation] The technical mediation: helping resolve technology disputes
Mediation is not arbitration; in an arbitration the parties present their cases to a third party for a decision to be rendered. In a mediation the goal is to have the parties present their positions to each other, then work on solutions with the mediator acting as a facilitator for those discussions.
MODERN B2B MARKETING | FRIDAY, MAY 3, 2013
[Presentation] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. 'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. Sales Intelligence. Find News.
MODERN B2B MARKETING | THURSDAY, MAY 5, 2011
[Presentation] Marketing Metrics That Matter for High Performance Revenue
Even as few as five key metrics can overwhelm your other colleagues and executives, so make sure you always present key takeaways with your numbers. Present as specific a call-to action as possible. by Jon Miller In this post-recessionary economy , industry market share is ripe for the taking. Enter the marketing metrics that matter.
FATHOM | FRIDAY, DECEMBER 20, 2013
[Presentation] Box.com: A Gift That Keeps on Giving
Most documents only live in one folder, but there are a few rare cases (like the Marketing Automation Product Decks or Past Sales Presentations) where documents live in two places. They will have access to add past presentations, case studies, and any other documents they deem important to Sales and Marketing. Pretty awesome. Retail.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 31, 2011
[Presentation] Do You Listen to Your Customers?
The same is true when giving presentations , you have to make it entertaining if not interactive so you can keep the audiences attention. One of the most important rules of sales is to listen to your customers. As a sales person if you are doing all of the talking, your customer is probably going to fall asleep on the other end of the phone.
JUNTA 42 | WEDNESDAY, JULY 18, 2012
[Presentation] 5 Critical Content Marketing Tactics to Consider Now
Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Identify Best Converting Content.
DELICIOUS B2BMARKETING | THURSDAY, JULY 2, 2009
[Presentation] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
You can contact people who are not presently looking for work. skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this? LinkedIn is like a 24/7 trade show that every one came to. 41 million users) 2. You can search for references on potential employees, and customers. In fact.
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 16, 2012
[Presentation] 5 Tips on #Qualifying Partner-Referred #Leads
However, partner-sourced business can be trickier than marketing or outbound-sourced business because it includes a number of complex factors that aren’t present in business that originates from within a company. An effective partner referral model should triple your lead volume and brand awareness. Set Up Scoring for Partner-Sourced Leads.
JUNTA 42 | MONDAY, JULY 2, 2012
[Presentation] I Need Your Help – 2012 Golf for Autism Just Weeks Away
Here are some options: Looking for a Presenting Sponsor – We have some amazing major sponsors, such as Petco, Zerys, GIE Media and Cleveland Steel Container. In addition to that, we are looking for a presenting sponsor at $5,000. Joshua and Dad at Cedar Point in Sandusky, Ohio. I’d like to fix that issue here.
HUBSPOT | FRIDAY, AUGUST 22, 2014
[Presentation] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
Which abstract was more effective in making you want to attend my presentation? The narrator used vivid words in his presentation, and the company measured success by how long viewers watched. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Does NLP Work?
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Presentation] 7 Unglamorous, Unpopular Truths About Content Marketing
For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. PowerPoint presentation templates. So, h ow do we do it?
B2B VOICES | WEDNESDAY, AUGUST 17, 2011
[Presentation] What Google’s Acquisition of Motorola Mobility Means for Marketers
There’s certainly more to be done than simply outfitting the sales force with iPad-friendly presentation decks. Much has already been written about how Google’s acquisition of Motorola Mobility might shake up the mobile device market, reshape the Apple vs. Android battle or even redefine the patent landscape. Courtesy Google. billion in CASH.
PAUL GILLIN | THURSDAY, JUNE 26, 2014
[Presentation] Skepticism on Gallup’s Gloomy Social Media Assessment
This distinction is important, and here’s where the report presents a bit of a contradiction. 'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Sixty-two percent said social media has no influence at all. More than Marketing.
WRITTENT | TUESDAY, APRIL 16, 2013
[Presentation] 5 Social Media Content Mistakes to Avoid
presentations. 'Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes. Mistake #1: Not engaging with your audience. The key word in this type of media is “social.”
JUNTA 42 | THURSDAY, FEBRUARY 11, 2010
[Presentation] The Flo Rida Guide to Content Marketing
Are you sharing presentations? Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing. Now you can ask the question: How do I know all this? Simple. Spread the love.
CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 4, 2009
[Presentation] Six Steps to a Successful Small Business Content Marketing Strategy
Thus, when you create and publish content that is vital to your customer, present it just as compellingly and accessibly as savvy publishers do. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 17, 2012
[Presentation] Blogging Lessons from 317 Posts
can’t count the number of PowerPoint presentations I’ve seen. by Jesse Noyes | Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. January: Think Far Out. The article is still relevant today. Explain the News.
BUYEROLOGY | THURSDAY, OCTOBER 13, 2011
[Presentation] Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
Buyers will want to work with advisors good at orienteering versus sellers good at presenting. Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge. Let’s start with the money trail.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 26, 2011
[Presentation] Inbound Marketing Alone May Not Be Enough for Industrial Companies
Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows. Inbound marketing with content has been getting all the attention lately. agree that there is a lot of truth to all those findings. an Outlet Size of 3?,
BUYEROLOGY | MONDAY, MAY 17, 2010
[Presentation] 3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals
Aligning B2B marketing content with this understanding is a critical difference maker in standing apart from the parity that exists in the literally thousands and thousands of messaging that businesses are presented with daily. Image by Getty Images via Daylife.
B2B MEMES | SUNDAY, NOVEMBER 20, 2011
[Presentation] Three Ways to Make Media More Personal
We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. We never implemented our plan, but it hardly mattered. Aggregate.
B2B MEMES | MONDAY, JUNE 28, 2010
[Presentation] Ethics: Transparency Is Not All
For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 28, 2012
[Presentation] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
information imported from external data vendors, and a history of messages presented to each individual. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. You would be correct. x+1] Origin Digital Marketing Hub is one example. deployment model.
VOLACCI | MONDAY, NOVEMBER 11, 2013
[Presentation] Press Releases Aren’t Your Grandpa’s Marketing Tool
Think about it: especially for brands who don’t have much presence in the SERPs aside from website, social media, and then unrelated mentions, publishing press releases is a great way to increase the information about your brand that is present on the internet. Boost SEO. Build Brand Identity. Outweigh Negative Reviews. Keep Content Fresh.
SALES INTELLIGENCE VIEW | SATURDAY, MARCH 24, 2012
[Presentation] Microsoft Dynamics CRM and InsideView
think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. Share. “. Bart Albright.
SALES INTELLIGENCE VIEW | SATURDAY, MARCH 24, 2012
[Presentation] Microsoft Dynamics CRM and InsideView
“ I think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. ” Share.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, OCTOBER 13, 2010
[Presentation] If You Want Better Leads, Set Your Content Free
This is not a new idea; way back in 2007 I had attended a webinar by MarketingSherpa where both Anne Holland and Stefan Tornquist (both have left MarketingSherpa since then) had suggested the same thing in their presentation. What does that have to do with lead generation and content marketing? Trust me, there is a connection. Let me explain.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 8, 2012
[Presentation] The Naked Blog: Dress Up Your Words
Hence the name, Naked Stage : the presentation is devoid of any of the usual visual aids. What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ). stories.
YOUR SALES MANAGEMENT GURU | TUESDAY, AUGUST 31, 2010
[Presentation] When You Leave.Your Office
When a salesperson presents a problem to you remember to say: “ What are your 3 recommendations?” When You Leave. Sales leaders sometimes travel and sometimes they even take the time for a vacation! Two of attendees stayed behind and chatted casually about the class or other topics. One : Make your team independent of you.
B2B MARKETING TRACTION | THURSDAY, JANUARY 16, 2014
[Presentation] 7 Must-Have Skills for Today’s CMO
In an organization that has existed for a long time, the need for change can present a challenge to the CMO. 'The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. met with several marketing professionals last night to discuss a pending CMO search.
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, JUNE 12, 2013
[Presentation] [Video] Do These Things Before Your Online Business Meeting
They''re great for initial meetings, in-depth discussions, demos, presentations and more. 'If you''re not doing online business meetings yet, you will be shortly. Here are some things to consider to make sure you come across as a real pro. Let’s start with what to do before the business meeting. Also, think about what you’re going to wear.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Presentation] Is Google Hummingbird a Win For Marketers?
Because I’ve allowed Chrome to know my computer’s location, it presents me with a list of local ice cream shops – with ratings. 'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. So what is it, and what does it do? Search Engine Marketing
HUBSPOT | WEDNESDAY, FEBRUARY 20, 2013
[Presentation] When Content Formats Reach Their Peak: The Risk of Late Adoption
When considering content effectiveness and impact, presentation makes all the difference. In other words, no matter how genius the research, thesis, and writing is in a piece of marketing content, if it's not presented in the right way, your message can fall flat. Got something? Pretty good, eh? But then something happens. Slideshows.
MARKETING ACTION | THURSDAY, FEBRUARY 27, 2014
[Presentation] 6 Lead Scoring Lessons for Better Lead Conversion
Recently, we had the opportunity to present a webinar detailing six key lessons we’re learned in deploying lead scoring. Sales needs to trust that the leads that are presented can be called in a timely manner without having to do a lot of back research in your system. The lead scoring caveat. sales rep might get an alert about this.
HUBSPOT | THURSDAY, APRIL 22, 2010
[Presentation] Over 50 Marketing Charts and Graphs from Original Research
to have access to these charts for use in your own presentations Connect with HubSpot It's no secret at HubSpot that we love marketing data , and believe that data helps all of us make better decisions for marketing and for our business. We publish tons of marketing reports , many of which are based on original research that we do.
WEBBIQUITY | TUESDAY, APRIL 8, 2014
[Presentation] 21 Fantastic Facebook Marketing Guides
'Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
ENGAGE | THURSDAY, OCTOBER 25, 2012
[Presentation] Election by Design: 6 Examples of Print Coverage
To promote the presidential debates, WETA magazine for members presented a classic approach: two silhouettes staring in opposite directions, with a simple headline, “The Choice.” The content business can be pretty scattershot. . Sometimes, though, an event is big enough that it keeps coming up. am speaking, of course, of the 2012 election.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, DECEMBER 21, 2011
[Presentation] We Are All Mobile
Brand Managers have historically aimed for consistency in the online experience and have strived to deliver a largely uniform presentation of their brands. By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing.
WINDMILL NETWORKING | MONDAY, AUGUST 8, 2011
[Presentation] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
Not only do Groups have far more moderating features than Facebook Pages have, but they allow you to create a community of potential customers or present users in the most lucrative demographic of any social media website. 13 in the world ) continue to grow. LI requires a certain mindset in order to be successful on it. website traffic
HINGE MARKETING | WEDNESDAY, AUGUST 20, 2014
[Presentation] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
Less is almost always more when it comes to options presented to visitors on your site. Be sure to properly optimize your website pages with keywords that are relevant to the content that will be presented once someone lands on your site. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session.
THE ROI GUY | THURSDAY, MAY 1, 2014
[Presentation] The Three E's of Boosting Sales Productivity
'We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. 2) Effectiveness – making sure that sales reps are doing the right things and doing them well.
GREAT B2B MARKETING | TUESDAY, JUNE 10, 2014
[Presentation] Why You Need to Be Hooked on Your Customers
It is especially important that the information and resulting strategies presented in Bob Thompson’s book are based on a decade and a half of research on what separates the customer-centric (and thereby successful) firms from those that are customer neutral or hostile. This is where Bob Thompson’s excellent book comes in.
MODERN B2B MARKETING | FRIDAY, OCTOBER 4, 2013
[Presentation] Just In: The State of Content Marketing in 2014
As we’ve come to expect from their reports, this one is brimming with clearly presented data and sharp insights into the state of content marketing today. To summarize: More B2B content marketers consider their techniques effective (42%, up from 36% last year). Here are a few in-depth looks at the study’s findings: Infographics are Hot.
E-QUIP | TUESDAY, SEPTEMBER 3, 2013
[Presentation] Fair Trades for the Sales Prospect's Time
Many firms prepare presentations on various technical subjects and case histories in hope of impressing prospective clients. For example, instead of simply presenting a case history, use your clients'' experiences to illustrate how the prospect''s problem might be addressed. And what do we get in return? sales pitch? Interrogation.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 7, 2012
[Presentation] Providing 'Big Data' To Your Inside Sales Team
With this in mind while managing a teleprospecting program, you should always maintain a firm grasp on how you are not only presenting program results but also just what you are presenting. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
GREAT B2B MARKETING | TUESDAY, DECEMBER 10, 2013
[Presentation] B2B Sales and Marketing Trends for 2014
Others still will prefer a short SlideShare presentation that lets them quickly absorb the value and relevance of your offering. 'One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. You can read the full article here. Trend 2: Multimedia and Visual Storytelling.
THE ROI GUY | TUESDAY, JULY 8, 2014
[Presentation] Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. 'According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2%
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, DECEMBER 16, 2013
[Presentation] [Video] 2 Ways Being a Closet Slug Helped Me Increase Sales Effectiveness
High Quality Meetings: I spent tons of time prepping for very single call, meeting, presentation or proposal. 'Have you ever wondered how you’ll get everything done? That’s how I feel all too often. get to my desk at 7:30 to tackle the emails. work through my lunch hour. And, at the end of the day it seems like I’ve barely made a dent.
SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 7, 2012
[Presentation] How Does Your Inside Sales Team Deliver A Message?
While we believe that we are endearing ourselves to the prospect, we may actually be making them less receptive to having a conversation with us if we don’t present our message in such a way that the value in spending a few minutes on the phone with us is clear to them. Why do people decide to hire us?
SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 3, 2012
[Presentation] Looking On The Bright Side
Opportunities don’t always present themselves clearly and in those instances I believe an individual must find ways to create their own opportunities. It seems like I am reminded every day, in one way or another, how this country is going through tough times. So throw off the bowlines. Sail away from the safe harbor. Explore. Dream.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 9, 2011
[Presentation] Savvy Week in Review: December 9
YouTube created some new style templates this week that can make it easier to directly plug in and present your videos through Facebook and your website. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! Check out this short video post to see what is new.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 20, 2009
[Presentation] Savvy Week in Review - November 20
ways to keep audience attention during your presentation - by @OliviaMitchell Olivia Mitchell shares 7 golden rules for making sure you keep your audience enthralled and engaged from beginning to end Can Thanksgiving really be next week? Well, we're thankful for all of the great posts around the web. Here are our favorites this week.
FEARLESS COMPETITOR | FRIDAY, JUNE 14, 2013
[Presentation] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
Did he create a PowerPoint presentation for his management? 'Align sales and marketing for sales lead generation | Why It’s Not Working. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms.
HUBSPOT | FRIDAY, MAY 18, 2012
[Presentation] The 10 Best-Branded Companies on Instagram
But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Presentation] Tips for Mastering E-mail Overload - HBS Working Knowledge
to review demo presentation. Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. agree.
B2B IDEAS @ WORK | MONDAY, AUGUST 1, 2011
[Presentation] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day.
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Presentation] How to Master the Art of Storytelling to Increase Social Sharing
How content is crafted and presented is a huge determinant of its social success. Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. Ways to Tell a Story With Your Content. Tap user-generated content.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 15, 2010
[Presentation] The 4 Cs of Social Media
Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. It was great meeting you and so happy you enjoyed the presentation!
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 9, 2013
[Presentation] Why Google+ Communities are the Best Place for B2B Relationships
All of your communities, which are filled with like-minded users, are presented in an easy navigational format. 'Google+ is not just a social network for B2B companies. It is part of a larger vision for the internet. Just a few years ago the internet was the online space where users would seek out information or purchase products. Simple.
MODERN B2B MARKETING | MONDAY, AUGUST 12, 2013
[Presentation] 3 Lessons Macklemore Can Teach Us About Content Marketing
At the end of the set , he was questioned by the presenter as to why he gives some of his music away for free, his response was simple and instantaneous; “Spread it, get it out there to the people – then go play” What struck me was not just what he said, but the conviction with which he said it. It is defined by many.
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 17, 2010
[Presentation] The Big List of 2011 B2B Social Media and Marketing Predictions
We present this list, just as we present our 2011 predictions , not to predict the future and keep a scorecard to see who is right and who is wrong, but to help our readers spot trends, provide insight into what may already be happening in their industry and give them the understanding of where they should invest their resources.
CHRIS KOCH | FRIDAY, AUGUST 21, 2009
[Presentation] The five components of a successful thought leadership program
Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Research the need.
CONVERSIONATION | FRIDAY, MAY 27, 2011
[Presentation] Where does Content Marketing Belong in the Social Business?
Try the following exercise: just look at how many presentations your product managers, consultants and analysts have, how many white papers you have within your business or – if you are in an internationally active group – are available via “corp”? My default answer to responsibility questions is: “it depends”. Do you need those?
CRIMSON MARKETING | TUESDAY, OCTOBER 8, 2013
[Presentation] 6 Content Marketing Trends Poised to Dominate in 2014
PowerPoint presentations. Live presentations. '“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. books.
HUBSPOT | FRIDAY, JANUARY 3, 2014
[Presentation] 10 Things That Take a Webinar From Good to Great
Instead, make sure the copy adds to the presentation. While the webinar is being run by you and your organization, you''ll still want to allow your audience to interact with the speaker(s) as well, so be sure to make their Twitter handle(s) known, both in your promotions, as well as throughout the webinar presentation. to 3 p.m.
STORIES THAT SELL | WEDNESDAY, JUNE 20, 2012
[Presentation] Quiz: Is it a Case Study or a White Paper?
You can repurpose and reuse case study content for numerous sales and marketing activities, such as blog posts, newsletters, sales letters, sales presentations and proposals. Every couple of weeks it seems, I see someone confuse customer case studies and white papers. But I can see where it's easy to confuse the two. Why the confusion?
TOM PISELLO | FRIDAY, AUGUST 20, 2010
[Presentation] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
How to Measure and Present the Effectiveness of Yo. Payback Period Defined Risk-Adjusted ROI Defined Net Present Value (NPV) Savings Defined Return on Investment (ROI) Defined Is using an ROI Analysis Good Enough to Make Criti. States Eric Tsai,Web Strategist / Marketing Coach. Traditional Product Selling just doesnt work anymore.
HUBSPOT | SUNDAY, OCTOBER 6, 2013
[Presentation] An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week
Determine what metrics you need to track and then download our templates for Excel and PowerPoint so you can show off your data in a stylish, comprehensive presentation. Enter some content from the past week. Trying to come up with a way to make your content more enjoyable for your audience? You might just thank yourself later. at all."
DELICIOUS B2BMARKETING | FRIDAY, FEBRUARY 15, 2013
[Presentation] B2B's Digital Evolution
The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. You come up with three or four vendors that can fulfill your needs, invite them to present, and go with the lowest bid. Think with Google. Search. Featured Insights. Research Library.
JUNTA 42 | TUESDAY, APRIL 3, 2012
[Presentation] How to Create the Apple Store Experience for Your Own Brand
After going on the road for a workshop or a presentation, I usually check out of the hotel and cab it to the airport, trying to make it home for some quality family time. My youngest son Adam experiencing the Apple Store for the very first time. This Friday was a different story. It was a wonderful surprise. The Apple Store Experience.
FATHOM | TUESDAY, NOVEMBER 5, 2013
[Presentation] Your Doctors Should Be Online. Here's Why.
To address this, the keynote speaker on Day One was Dr. Natasha Berger, whose engaging presentation demonstrated not only the value of social media in healthcare, but that she individually is a shining light for the whole healthcare industry. Let’s start with the challenges facing your hospital’s physicians. How are you tracking the results?
BIZNOLOGY | THURSDAY, FEBRUARY 24, 2011
[Presentation] Internet Marketing Grinders Are Winners
This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Image via Wikipedia. by Frank Reed. Internet Marketing Internet marketing
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 19, 2013
[Presentation] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
The best part is, the book is written like Marty and Lauren speak, making it extremely fun to read (especially if you’ve ever seen Marty give a presentation). The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Here are five of the top takeaways: Tools Can’t Do It All.
BLUE FOCUS MARKETING | WEDNESDAY, AUGUST 28, 2013
[Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
Created and presented by: . 'What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
WEBBIQUITY | MONDAY, OCTOBER 18, 2010
[Presentation] Best Business Blogging Tips and Guides of 2010 (So Far), Part 2
Patsi Krakoff presents a list of common “dumb mistakes made by otherwise smart bloggers (long sentences, overuse of “we, vague terms) along with recommendations for writing better posts. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? Ranks.nl It was riveting.
HUBSPOT | TUESDAY, JUNE 8, 2010
[Presentation] 21 Firefox Extensions Every Marketer Needs
Image Capture -- Online marketers today are constantly creating reports, presentations and online content. Have you ever wanted to add a video from YouTube to a presentation but knew you weren't going to have access to the internet for that meeting? to have access to these charts for use in your own presentations Connect with HubSpot
LEAD VIEWS | TUESDAY, JULY 27, 2010
[Presentation] Is offering Free Trial ‘Green’?
Also, a free trial allows you to make your first contact with the buyer, it allows you to present your case and build a relationship with the decision makers, which can affect the final purchase decision. Here are few questions and thoughts which are usually considered while offering “Free Trial” options on a corporate website -.
HUBSPOT | THURSDAY, AUGUST 29, 2013
[Presentation] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". The first point of that presentation? 'My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. Bored yet? Screw sexy.
VOICE-BASED MARKETING | THURSDAY, SEPTEMBER 26, 2013
[Presentation] 3 Ways SMBs Are Using Social Media and New Technologies to Grow Their Business
'While attending the BIA/Kelsey Conference recently, we saw some fantastic presentations for sharpening marketing strategy and doing better business. Another great source of information was Local Commerce Monitor, BIA/Kelsey’s ongoing tracking survey of the latest trends for small and medium-sized businesses (SMBs). This is huge.
MODERN B2B MARKETING | FRIDAY, AUGUST 12, 2011
[Presentation] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. For reference, also be sure to grab Maria’s presentation slides, which include an exclusive sample webinar checklist. Survival of the Prettiest. Come to Register, Stay to Attend!
ONPATH | THURSDAY, FEBRUARY 9, 2012
[Presentation] "Everybody has a plan until they get punched in the face."
If you’re not willing to look back over older presentations you’ve done or notes you taken to see where improvements could’ve/should’ve been made, then you might as well hang up your gloves. Article by Cale Helmer (Site Trainer, OnPath). Connect with him on LinkedIn or Twitter @bluecontra1. ” - Mike Tyson.
B2B MEMES | FRIDAY, OCTOBER 8, 2010
[Presentation] Nine Keys to a Robust Editorial Career in Social Media
As part of my presentation in their most recent event, held last month, I identified the following nine tactics B2B journalists can use to take control of their careers in the new-media era. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way.
SYNECORE | THURSDAY, APRIL 17, 2014
[Presentation] How to Transform Yourself into a Marketing Technologist
This presents unprecedented opportunities and perils for the modern marketer, who is now expected to have a broader skillset transcending mere artistic creativity and strategic thinking in order to foster organizational digital integration and transformation. Here’s the crux of my argument. The Skills that Pay the Bills. Make it Happen.
LEADER NETWORKS | TUESDAY, JANUARY 26, 2010
[Presentation] On Being A Brand Online
For those whose brand is their professional contributions, social media has made it much more difficult to be persistently present as so much of the thought leaders' actions, ideas and efforts are chronicled online and can be played back, measured and critiqued out of context. Being a brand online is reserved for the brave. venues.
SYNECORE | FRIDAY, FEBRUARY 14, 2014
[Presentation] Valentine’s Day: A Holiday Created Through Marketing?
By the 17 th century it was commonplace in Great Britain to present your loved one with a card, now called a “valentine,” which was a tradition the U.S. Cards are still typically present, and as such more are sold leading up to this holiday than for any other except Christmas. soon followed. Enter marketing.
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
[Presentation] 90 Tips to Make Your Blog Rock
Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. When speaking or presenting, record it on video and upload it to company YouTube channel. then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. be authentic.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Presentation] How to Calculate Social Marketing ROI
I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They include Indium Corp., EMC Corp. Defining ROI.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 7, 2013
[Presentation] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
Mike Volpe chimed in on the conversation with a link to the Science of Email Marketing presentation. by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. How’s that for the power of revenue cycle analytics?
HUBSPOT | FRIDAY, FEBRUARY 3, 2012
[Presentation] How to Tackle Your 5 Toughest Email Marketing Challenges
Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems. No wonder! Wrong.
B2B LEAD GENERATION BLOG | MONDAY, JULY 26, 2010
[Presentation] Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
To be that representative presentation to the world about what their company is, what it stands for, and why it matters. If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing. BC: That’s true.
BIZNOLOGY | TUESDAY, APRIL 23, 2013
[Presentation] Blogger outreach is more PR than social media
'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating.
VOICE-BASED MARKETING | TUESDAY, DECEMBER 6, 2011
[Presentation] How Hotlines Can Ease Your Holiday Returns and Exchanges
must have a receipt present) or last acceptable date for returns. 'The proverb “It is better to give than to receive” rings true especially during the holidays. Gift giving is fun, gift returning …not so much. For recipients, returns are a hassle (who wants to trek back to the store to unload that Billy Big-Mouth Bass?)
MODERN B2B MARKETING | TUESDAY, MAY 27, 2014
[Presentation] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
Common scenario 2 : I have a huge presentation, forget to save the deck, and my computer crashes – I would give away my brand new puppy to get the deck back. Otherwise, marketers only approached IT when the situation was dire. Common scenario 3 : My hard drive no longer works (this is the worst possible case). Could be a virus!
B2B MARKETING INSIDER | THURSDAY, DECEMBER 1, 2011
[Presentation] Marketing IS Business: The Wisdom of Peter Drucker
And I have been using them a lot lately in this blog here and here , and in many of the presentations I’ve been giving. I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. So I did some research and found this great paper by Frederick E. Webster Jr., It encompasses the entire business.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 27, 2011
[Presentation] 12 Internet Trends You Need To Know From Mary Meeker
And here you can view Mary’s presentation in Slideshare: KPCB Internet Trends (2011). Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins. Globalization Continues. While U.S. Japan have all cracked the top 10.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 15, 2013
[Presentation] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
Mike states that organizations can't ignore the human element that is present and just because you throw some new paint on the walls or bring in an interior designer to make the place more "hip" doesn't make your culture. Click on the icon again and the search results are then loaded into a spreadsheet format. Now on to this week's recap.
SYNECORE | WEDNESDAY, JANUARY 30, 2013
[Presentation] Mobile Advertising Works. So Why is Nobody Doing It?
This fundamental disconnect presents a significant opportunity for businesses that incorporate mobile ads into their digital marketing mix sooner rather than later. We don’t need data points to realize that the world is going mobile. And I don’t understand why. NUMBERS DON'T LIE. First, let’s look at the data. 2016: 6.3%*. WHY MOBILE MATTERS.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 17, 2013
[Presentation] 4 Guidelines For Prospecting Into State And Local Governments
If you are calling with a large company with a wide variety of product lines available, you may be able to bring up that you have an established relationship, past or present, through another product. I’ve never enjoyed dealing with the DMV. Mapping the Organization. Know the rules- RFPs. However, they’re not a guarantee. Budget and Timeline.
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 9, 2012
[Presentation] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
On Thursday, I had the pleasure of presenting in a webinar with Koka Sexton of Insideview. Typically I reserve this space to share a piece of great content I have found throughout the week. Today, I wanted to share something a little different. If you are participating in the cause, that's great and many people will thank you.
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 17, 2012
[Presentation] Inside Sales Monthly Success Tips: Two Perspectives
Here are my tips for ensuring success: Meet one on one to present goals to your team the first day of a new month, and also close the loop on the previous month. Meeting and exceeding monthly goals is an obvious priority for all sales reps and sales managers. Did they go to the next step? Are there any new trends you may have discovered?