FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[Presentation] 4 BtoB Marketing Action Items for 2011
We also included a new Slideshare presentation for your enjoyment.). Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Originally posted 12/30/2010). Happy New Year from Find New Customers ! Thank God.
FEARLESS COMPETITOR | SATURDAY, AUGUST 27, 2011
[Presentation] How to gain customer trust – Insights from Guy Kawasaki
recently presented how to gain trust with customers. B2B Lead Generation | How to Gain Customer Trust. This past January, our reader count was about 38,000. As of yesterday, it was 61,450. huge thank-you to each and every one of you. Our popularity is due to you – not me. And we’re in the path of Irene – hope you are okay.
FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
[Presentation] Marketo’s Definitive Guide to Lead Scoring
He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. So go grab it now.
FEARLESS COMPETITOR | MONDAY, JANUARY 11, 2010
[Presentation] How Jeff Ogden and Aplicor found each other
The big sites are Twitter, Linkedin and FaceBook — if you are not active and present on all three, you are selling yourself short. So you’re here undoubtedly here to learn more about how you can duplicate the approach I used. . For even more detailed information on these approaches, please visit Get Back to Work Faster.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 23, 2011
[Presentation] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
One of the points I was making in my presentation related to integrating online and offline marketing. Presenting this information in different formats multiplies your pieces of content. A perfect time to bring back this thought leader interview. Our goal is to bring you insights from the smartest people in B2B Marketing today.
BLOG MY CALLS | TUESDAY, NOVEMBER 5, 2013
[Presentation] A Preview of November Webinars from LogMyCalls
Josh''s presentations are always creative and fun. 'We have 4 great webinars scheduled in the month of November. Feast your eyes and ears upon the awesomeness that is surely to follow. These webinars are like a Thanksgiving feast of awesomeness. How could you forgive yourself if you missed them? You couldn''t. Why You Should Attend.
BLOG MY CALLS | MONDAY, MAY 6, 2013
[Presentation] Marketing Rant: One Email Every 3 Months Isn't 'Too Much Work'
Keep in mind that we''re the ones actually putting together the presentation, doing the research, and conducting the webinar). 'We love marketing with partners. In fact, that''s the basis for our marketing webinar series. The partnership provides content and then jointly promotes that content. The Story. That''s one email a quarter from them.
YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 2, 2012
[Presentation] Sales Leadership: Gaining Insight & Accountability
Each member has an opportunity to present his or her sales plans, business issues, and challenges for group feedback. Sales Leadership: Gaining Insight and Accountability. Most sales leaders have a lot of confidence-which is good, but many have never experienced what many CEO’s have, that is an insights and help from other CEO’s.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 14, 2012
[Presentation] Making SEO Fun in a “Boring” B2B World
” And, during my SMX Advanced presentation in May, I noted that, even if you have a boring product, you can still make marketing and link building fun. In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” The good news is you have other options. Who are your customers?
BIZNOLOGY | FRIDAY, APRIL 6, 2012
[Presentation] The Sorry State of Internet News
If you would like to learn about my past and present (if you know about my future please contact me immediately in private), you can check out my LinkedIn profile. Image credit: Getty Images via @daylife. am likely to step on a few toes here. In other words, I ain’t perfect. What I am, however, is a little frustrated. So what, you say?
FEARLESS COMPETITOR | TUESDAY, DECEMBER 13, 2011
[Presentation] Make It Your Business to Set ‘Sale’ in 2012
We’re happy to present this guest post by Dave Thomas, who writes for Business.com. Thanks Dave. Find New Customers is pleased to share your article. _. For some business owners, 2011 is a year they will want to write off as a bad business deal. Others, however, have seen progress over these last 12 months.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 24, 2011
[Presentation] The Importance of Thinking Outside-In
was presenting my B2B lead generation approach “ How to Do Great Marketing on (Almost) No Money “ (slideshare is below) to a group of small business software CEOs in NYC when they asked me: “Where do you recommend we invest our limited marketing funds today.. View more presentations from Find New Customers, Inc.
FEARLESS COMPETITOR | THURSDAY, JUNE 30, 2011
[Presentation] Lead Nurturing Belongs in Your Recession Strategy
I’m pleased to present this guest post by marketing expert Ardath Albee. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Lead Nurturing. So let’s bring it back.
ENGAGE | TUESDAY, JANUARY 15, 2013
[Presentation] What Jodie Foster at the Golden Globes Taught Me About Content Marketing
Content marketers, take note: Yes, you put on the dress and storm the podium to deliver your speech, but present the content your way, break the rules just enough to disrupt the format and overdeliver on audience experience. So many fishtail dresses (too many, really). Tina and Amy’s schtick (could have been funnier, right?). Jodie Foster.
THE FORWARD OBSERVER | THURSDAY, OCTOBER 17, 2013
[Presentation] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
Different from a blog article, lead generation content that resides behind a landing page for registration often includes white papers, eBooks, presentations, webinars, kits and guides. The marketing world continues to change because the way people buy keeps changing. This is also known as inbound marketing. Goal Setting. easurable. elevant.
MODERN B2B MARKETING | THURSDAY, JULY 15, 2010
[Presentation] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
But in this instance we aren’t referring to cookies in the lunch room, instead we’re referencing document or presentation sharing. Encouraging sharing from those researching your content by providing presentations and documents via sites like SlideShare and Scribd. As B2B marketers, we know the growing importance of B2B social media.
VIEWPOINT | TUESDAY, FEBRUARY 14, 2012
[Presentation] Eight Shortcuts to More Successful Sales & Marketing Collaboration
But before the marketing plan is finalized, it stands to reason that it should be presented to the sales team for review and comment. Matt began Heinz Marketing in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. And the answer is not just more meetings.
WINDMILL NETWORKING | MONDAY, NOVEMBER 26, 2012
[Presentation] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). Lure your readers back to your Facebook Page with new content curation features from Post Planner. Posting applications.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Presentation] 5 Ways to Make Your Customers Love You
Earned Media: Providing a good customer experience will give you some presentable and potentially press-worthy testimonials. Providing a great customer experience will also give you press-worthy testimonials from respected people, unsolicited praise from people’s personal blogs and presentations, and inbound links. ” 3.
NUSPARK | SATURDAY, JUNE 8, 2013
[Presentation] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
Screaming Frog is a program that slices and dices a website’s code to find issues with onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO problems. 'Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. calculators, and pencil erasers. look it up. I digress!
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 27, 2012
[Presentation] Our Favorite Internet Marketing Blog Posts of 2012
Is Presentation More Important Than Content Itself? link] searchengineland.com/is- presentation-more-important- than-content-itself-123427. For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. You can never stop learning and sharing. Casie Gillette. link]. link]. link].
THE EFFECTIVE MARKETER | FRIDAY, APRIL 29, 2011
[Presentation] Getting the most out of conferences and events « The Effective.
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone.
B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 20, 2011
[Presentation] All This and Fibre Too!
In the Bahamas example, the agency had the smarts to present the new identity to key tourism players with an unexpected result: That series of presentations was the key to mobilizing everyone in the industry. Bastards. They’ve torn First, let’s get the creativity thing out of the way. But Fallon and Senn run at it differently.
WINDMILL NETWORKING | TUESDAY, OCTOBER 19, 2010
[Presentation] 5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them
Since many of you have never had a chance to hear me speak, check out my video discussing this blog post topic at a recent presentation I did at UCLA: Enough about what I think…what do you think? Social media is a tool, and you can only leverage the tool by thinking outside of the box and applying it to your situation. Get Control.
WEBBIQUITY | THURSDAY, MARCH 3, 2011
[Presentation] Best Website Design Guides and Tips of 2010
Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. How can you add life to a standard signup form?
MODERN B2B MARKETING | FRIDAY, MAY 3, 2013
[Presentation] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. 'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. Sales Intelligence. Find News.
E-QUIP | FRIDAY, JANUARY 10, 2014
[Presentation] How to Double Your Win Rate
Yet clients routinely put your team in a setting where they''re typically less comfortable—making a formal presentation. One way to overcome this is to ask a few questions during your presentation (ask permission to do this first). 'First, have a really crummy proposal win rate to start with. Okay, so you knew there must be a catch.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 2, 2014
[Presentation] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
Readability (scan-ability) and presentation layout matter as well though. 'Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup. Event/Trade Show Review.
KOMARKETING ASSOCIATES | TUESDAY, MAY 7, 2013
[Presentation] 3 Ways To Differentiate Your Brand in Search Engine Results
Nowadays when we search for almost any informational search query, we are presented with results that show faces and author information of potential thought leaders in search results. 'B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Reviews.
HUBSPOT | WEDNESDAY, FEBRUARY 29, 2012
[Presentation] The Complete Guide to Setting Up the New Facebook Page Design
Upon logging in and accessing your Facebook business page as an administrator, you'll be presented with the following message: Start Tour: Click the green 'Start Tour' button to get started. Our social media team had a nice little surprise upon logging into Facebook this morning. How to Set Up Your New Facebook Page Design. don't you think?
VIEWPOINT | TUESDAY, DECEMBER 20, 2011
[Presentation] Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!
appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Customer acquisition. Database management. Demand creation. Inside sales. Lead generation. Marketing automation. Thank you
PAUL GILLIN | MONDAY, NOVEMBER 8, 2010
[Presentation] My Favorite Productivity Apps – Multimedia & Web
use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. Continuing on my post from two weeks ago about my favorite PC productivity tools, here’s another list of goodies. Most are free, all are bargains. Photo/video. very cool option I’ve recently discovered is CacheViewer.
THE ROI GUY | WEDNESDAY, MARCH 30, 2011
[Presentation] Spring has Sprung, and So Should New Sales and Marketing Practices
And yet, so many B2B marketers launch into presenting the cool features and functions of their product, without taking the time to understand if the person on the other end of the conversation/call/letter believes they even have a problem that the product hopes to solve. But the season is not the only change in the air.
TOM PISELLO | SUNDAY, AUGUST 15, 2010
[Presentation] Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement.
222693735895213178 The original Forrester Blog can be found at: [link] The IDC presentation on sales enablement / executive briefing can be found at: [link] (IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010, results of a survey of 40+ worldwide technology sales executives) Posted by Tom Pisello at 6:54 AM Email This BlogThis!
SYNECORE | WEDNESDAY, AUGUST 14, 2013
[Presentation] Reality is Mobile
In less than a second I was presented with the three closest Goodwills, each location complete with an address, click-to-call phone number, directions and website. opened up my Google Search app and began typing “Goodw-“ and chose “Goodwill MN” from the suggested search queries. So yes - #magical. What it Means to Search on Mobile.
SYNECORE | SATURDAY, AUGUST 3, 2013
[Presentation] 4 Quick Tips for Cooking Up the Best Branded Content Around
More Recently the Royal Baby Boy birth announcement presented another unique opportunity to newsjack. 'It’s that time of week when I often like to post examples of my favorite pieces of branded content from the past seven days. Is there a secret recipe for generating wonderful branded content? Yes actually, it can be! Be Consistent. Have Fun!
SALES INTELLIGENCE VIEW | WEDNESDAY, NOVEMBER 21, 2012
[Presentation] Black Friday Wish List
The Lenovo Twist is a laptop that works as a media presenter, laptop, and tablet based on the way you twist it. As salespeople, we know that most of the time, it’s better to ask for what you want up front than it is to drop vague hints. Why should holiday gift requests be any different? No Contract Samsung Galaxy S II 4G. Sale Price: $299.99.
ENGAGE | THURSDAY, OCTOBER 11, 2012
[Presentation] 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy
This year, TMG ‘s very own SVP of Content, Kim Caviness , and VP of Digital Experience, Andrew Hanelly , took the podium to present “What’s Your Content IQ? If you’re in digital, you probably know about iStrategy. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.”
HUBSPOT | WEDNESDAY, JUNE 16, 2010
[Presentation] 5 Fight Club Quotes to Transform Your Marketing Approach
to have access to these charts for use in your own presentations. Fight Club remains one of my favorite movies even after I read the book it was based on. The acting didn’t reduce author Chuck Palahniuk ’s powerful messages. The film’s transformative character inspires transformative actions from a business perspective.
IT'S ALL ABOUT REVENUE | SATURDAY, MARCH 8, 2014
[Presentation] SXSW Preview: Social Technologies and the Universal Customer Profile
I’ll be answering these questions among others during a SXSW Interactive presentation this Sunday, March 9th. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. Follow Roland on Twitter @rsmartly. In Austin?
CONVERSIONATION | FRIDAY, MAY 27, 2011
[Presentation] The Perception of Social Media Marketing: it’s a Free Lunch
However, if you don’t at least listen to your clients, and if you aren’t present where your customers and prospects are in some or the other way (and that’s increasingly on social media and networks as well), you will definitely not succeed in providing better customer and business value in every stage of the customer life cycle and buying journey.
WEBBIQUITY | TUESDAY, JANUARY 12, 2010
[Presentation] What is Webbiquity? How to Be Everywhere Online
Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you. Welcome to Webbiquity! What exactly is that? If SEO is about getting your website onto page one of Google, WPO is about owning that page. Digg this! Tweet This!
VIEWPOINT | THURSDAY, JUNE 28, 2012
[Presentation] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
These new buyers leave in their wakes a large data trail of where they’ve come from and what they know already, and this behavior presents an opportunity for marketers to “capture all that big data, process it, analyze it, turn it into insights, and hopefully intercept that buyer.” don’t want to be sold to.’”
HUBSPOT | THURSDAY, JUNE 23, 2011
[Presentation] Is Google Testing A New Feature? Showing Recommendations From Friends of Friends
The term "Filter Bubbles" has been coined to talk about how personalization in search engines could potentially reduce diversity of search results , if an engine starts to know more about you and presents the articles it thinks you want to see, instead of a diversity of items. For example, see the query below for the phrase, "Google".
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Presentation] Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003
It is interesting to note that these sorts of gains are true in spite of the fact that allowing students to solve real-world problems, collaborate with others, and create presentations to demonstrate their learning takes more time time that might otherwise be used to speed through additional content material. Search TechLearning with.
INSIGHTIQ BLOG | FRIDAY, JANUARY 25, 2013
[Presentation] Content Creation: How to Write When You Don't Want To
Although a bunch of tips about how to write probably won’t make you want to write any more than you do now, they might present some techniques that can make the whole process easier. Communicating is a major part of your daily life. And you do all this effortlessly, without thinking about what you’re doing. Remember Why You’re Writing.
MODERN B2B MARKETING | WEDNESDAY, APRIL 16, 2014
[Presentation] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
Ideally, your marketing automation platform will have website personalization capabilities , so that you can present your users with relevant, personalized website experiences based on their position in your sales funnel. Free trial offerings often offer full functionality, but only for a limited time. So how can you make that happen?
LEADSLOTH | TUESDAY, AUGUST 24, 2010
[Presentation] What Lead Nurturing Content to Send When?
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
SALES CHALLENGER | TUESDAY, OCTOBER 23, 2012
[Presentation] The Path to Finding Mobilizers
The key to this tell is presenting disruptive insight in front of the customer – while we know Challengers lead with insight, your best customers will demand evidence and prod at a new idea to pressure-test it’s true credibility. It’s totally going to come in – and you can’t wait to announce you’ve hit goal. What you need is a Mobilizer.
SALES CHALLENGER | MONDAY, SEPTEMBER 17, 2012
[Presentation] Does Challenger Confuse Marketing with Sales?
By Matt Dixon and Nick Toman. Some of the sharper criticism we’ve seen of the Challenger approach stems from observations that the guidance we offer confuses marketing with sales. . The job of marketing, the logic goes, is to focus on upstream demand generation and nurturing of leads. The job of sales is to drive those leads through to conversion.
SALES CHALLENGER | WEDNESDAY, AUGUST 15, 2012
[Presentation] The Do’s and Don’ts of National Sales Meetings
We’ve seen presentations full of screen shots that are unreadable to all but the front row. That’s right, it’s planning time for your national or global sales meeting. Seems simple enough, but as many of us know, it certainly isn’t. The Good. 1) Doesn’t everyone love a good way to fire people up? The Bad. 2) You’re giving away what?
SALES CHALLENGER | TUESDAY, FEBRUARY 21, 2012
[Presentation] The Promise and Perils of NPS
The presentations I saw at the conference are not about survey techniques or research methods, but about how companies orient their corporate focus around and then truly deliver an exceptional customer experience. (This i s a guest post by Shelley West of the Marketing Leadership Council , our sister program for heads of Marketing.).
B2B MARKETING TRACTION | TUESDAY, MAY 4, 2010
[Presentation] Why B2B Marketers Need Blue Ocean Strategy
It is now an entire, global institution offering consulting, training and presentations on the topic. Tweet. Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition! What products and services do they have that we do not? What markets do they serve that we do not? Blue Ocean Strategy.
REPUTATION TO REVENUE | TUESDAY, JUNE 15, 2010
[Presentation] Two cheers for Eloqua's Content Grid
But the grid itself reinforces that equation with its presentation of relevant content types. Actually, I think Eloqua's new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing. Nice job, folks! What do you think?
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 20, 2012
[Presentation] You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe
I’ve delivered presentations in something like 30 different countries. by Jesse Noyes | Tweet this Marketers everywhere know the game has changed. Email, social, events, display ads – everything in the marketing playbook has been touched by continually advancing technology. Below David gives a preview into his upcoming talk.
B2B IDEAS @ WORK | WEDNESDAY, NOVEMBER 9, 2011
[Presentation] B2B Marketing: Testing in Today’s World
You cannot assume you know what will work, and you definitely can’t assume that what worked in the past will work in the present. Social and behavioral scientists have found th at the increase in available communication methods (such as smart phones) has changed how we process information.
HUBSPOT | FRIDAY, SEPTEMBER 20, 2013
[Presentation] Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines
3) Include the same information you provide in your annual reports on your nonprofit''s website, but be creative with this presentation of information. While you may be doing some or all of these already (great job!), it’s always ideal to keep them in mind when starting new initiatives or updating marketing materials. Image credit: Nick Ares.
BLOG MY CALLS | WEDNESDAY, JANUARY 15, 2014
[Presentation] 90 Webinars: Registration vs. Attendance Data
We''ve had some incredible guest presenters present some great content. 'We''ve done over 90 marketing webinars in the last 14 months. That''s an average of about 1.5 webinars each week. At this point, we know how to do webinars. We do alot of them. During the process we''ve learned a lot. Registration and Attendance. Is this true?
SAVVY B2B MARKETING | THURSDAY, MAY 10, 2012
[Presentation] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
If there’s any discontinuity between the information marketers present and the conversations sales reps spark up, confusion ensues and the prospect is likely to bail. We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. B2B Buyers are Consumers Too.
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 18, 2012
[Presentation] Savvy Speaks: How Do You Market YOURSELF?
Although I don't always talk about my businesses, if the opportunity presents itself, I'm not going to miss it. We've all heard the old saying, "the cobblers children have no shoes." " As busy freelance writers and marketers it's easy to let your self-marketing slide. Focus on the Work. Heather. Sharpen the Saw.
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 4, 2010
[Presentation] Important Social Lessons from Avatar
This is a personal belief that I hold dear, and I loved the way the movie presented the concept in a concrete way - showing the Na'vi physically connecting with plants, animals, the planet itself, and even the spirits of dead ancestors. Disclaimer: Today's post totally indulges my geek gene. SciFi and social media in one post - Woo-hoo!
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 13, 2011
[Presentation] Marketing on a Budget – Methods for Executing Great Marketing Campaigns (Without Breaking the Bank!)
We’re pleased to present this guest post by freelance writer, Dee Mason. Please note this is similar to our post/presentation “ How to Do Great Marketing with (Almost) No Money.. __. B2B Demand Generation | Guest Post by Dee Mason. Thanks Dee. Start-up businesses tend to have the highest mountains to climb. Credit Card.
FUNNEL FOCUS | FRIDAY, MAY 20, 2011
[Presentation] Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
Aside from information that deals directly with your products, this nurturing content must also be forward looking thought leadership content that continues to present them with ideas that help to use your offerings to position them for future demands. You’ve worked hard to turn prospects into customers. Boring! It’s not.
THE ROI GUY | WEDNESDAY, OCTOBER 30, 2013
[Presentation] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
Click here to review the on-demand webcast / download the presentation: [link] yP. 'I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). For these prospects, you need to understand why they are interested and how far down the path they are.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, NOVEMBER 17, 2011
[Presentation] Romi Mahajan leaves Microsoft to Join Metavana as CMO
It has to be present in the very warp and woof of the organization’s fabric. Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 25, 2012
[Presentation] Who Should Control Your Marketing Content?
Your blog may not be getting as many views as you would like, so recycle the content and present it in a different fashion for a fresh take and to reach a new audience. When registering, each participant was asked to submit a question they wanted an answer to or a topic that they wanted to discuss. Seems easy, right?
DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
[Presentation] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Come and get it! World.
HUBSPOT | MONDAY, JUNE 4, 2012
[Presentation] How to Cultivate a Company-Wide Social Media Culture
In this post, we'll present you with some suggestions on how to create and cultivate an active, healthy social media culture in your office. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby. Gone are the days when it was innovative to have a website. 3) Lead by example.
JUNTA 42 | WEDNESDAY, MAY 9, 2012
[Presentation] 10 Ways to Optimize Your Enewsletter Landing Page
I had the pleasure of presenting at the Enewsletter World workshop this week with Jeanne Jennings and Ryan Dorhn (two amazing, first-class media experts). In one of our breakout sessions, Jeanne broke down 10 specific ways to optimize an enewsletter landing page. In our new social media world, email assets are more important than ever before.
ENGAGE | MONDAY, AUGUST 20, 2012
[Presentation] DIY Meme Marketing: 4 Steps to an Effective Campaign
Pay attention to details: Apple made sure everything presented conveyed the right message. There’s a satisfaction that comes with doing things yourself. That’s why nothing gets me more excited than a good DIY project. In my last post I introduced you to memes, provided some examples of popular memes, and shared why memes work for marketing.
B2B MARKETING UNPLUGGED | SATURDAY, DECEMBER 14, 2013
[Presentation] What To Do With Your Passives
Send them a present. 'Go find your cat. ll wait. …. No cat? Borrow one; people leave them everywhere. This is how Net Promoter Score works out for most of us. Either that or they just don’t give a crap about your company. Didn’t pick up the phone fast enough? Mucked up someone’s title? Sent documentation in the wrong language? Down you go.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 5, 2013
[Presentation] This Old Website – 7 Unfortunate Realities
The reason I mention this is because it was to this Winged Angel that I first presented the notion of a corporate website. 'Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. I left soon after. Even the ones you forgot about. Sorry.
B2B MARKETING UNPLUGGED | THURSDAY, MAY 9, 2013
[Presentation] Marketing Recruiting is Broken Part 4: Guess Who Blew the Interview?
Give them an “assignment” like this one: based on the lousy job description, and your limited knowledge of the company, come in and present a comprehensive marketing plan for our new product. 'I am not ashamed to admit that pivot tables terrify me. But only if someone builds the initial table for me. blame HR. You met the person.
EMAGAZINE B2B BLOG | THURSDAY, JULY 18, 2013
[Presentation] What is the Measure of Success in SEO?
In order to create goals, we must first understand what SEO is in the present state of affairs. '“The reports of my death are greatly exaggerated” was a quote made famous by Mark Twain after hearing that his obituary had been published in the New York Journal. So, too are the cries of “SEO is dead” across the website.
EB2BLEADS | WEDNESDAY, JUNE 29, 2011
[Presentation] Search Engine Optimisation (SEO) And What You Should Know
Different keywords will be used during these phases and present opportunities to be found and influence outcomes at different stages of the process. Ho-hum only a few billions pages to go searching through manually… arrrgghhh!!! If this was how the Internet operated then nothing really significant would be happening online. SEO Basics.
B2B MARKETING ONLINE | FRIDAY, OCTOBER 1, 2010
[Presentation] I believe therefore I am
Having received a brief for a European corporate ‘awareness campaign’, I duly presented the accumulated wisdom of my many years of awareness campaigning to Sir and a considerable flock of subordinates. I have had a busy summer shouting at stupid people. The safety catch was off. now had a choice. All is well.”. That’s what I delivered.
B2B MARKETING ONLINE | WEDNESDAY, JUNE 2, 2010
[Presentation] Will the spirit of innovation and new thinking that characterise marketing in the recessiondissipate now that growth has returned?
So, don't expect to see the 'spirit of innovation' continuing any time soon – it was rarely present in the first place. Brands tend to be spending more time marketing to – and building relationships with – their existing contacts, instead focusing on presenting new opportunities to prospective clients. I'm not convinced.
SOCIAL MEDIA B2B | MONDAY, MARCH 7, 2011
[Presentation] 6 Ways to Format B2B Social Media Reports as a Brag Book
Post Private PowerPoint Presentations. This way when your boss or client wants to show off social media successes he or she already has a clean visual presentation they can pull up. Reporting is a big part of our job as B2B marketers, especially in the social media space. We constantly have to prove the value of our efforts.
HUBSPOT | THURSDAY, JUNE 13, 2013
[Presentation] What You Need to Know This Morning: June 13, 2013
In a genius newsjack , he redesigned their snooping-justification-slides and put it on SlideShare , with a call-to-action to call him next time they need to make a presentation. 'Take your cat off your face and move it to your head -- cat beards are over, and cat fros are in. Thanks for tuning in! 1) Facebook is making hashtags functional.
CONTENT MARKETING EXPERIENCE | SUNDAY, MARCH 10, 2013
[Presentation] Top ten people you have to know before defining a content strategy
never met Ardath but I read her posts and watched her presentation at Content Marketing World. It is said that the blog format of ‘top lists’ will be decreasingly popular over the coming months and years. That’s possible but I made a list of people you have to know – or at least their work – before even considering a content strategy anyway.
MARKETING ACTION | WEDNESDAY, MARCH 20, 2013
[Presentation] 10 Crucial Design Elements That Get Your Emails Opened — and Read
Your emails should be designed to present the most relevant and important information first. The average person receives an overwhelming amount of email in their inbox every day. The challenge you face is making your email stand out from the all the others, and ensuring that your message can cut though the noise. Stick to basic HTML.
SOCIAL MEDIA B2B | THURSDAY, JANUARY 13, 2011
[Presentation] Do You Have the Skills to Be a B2B Social Media Marketer?
So let’s take a look at the major skills, which I have presented in the form of positions or job titles. Presentation: 7 Online Video Tips Every B2B Marketer Should Know Last week I got a lot of great feedback from. Strategist. No matter what level social media marketer you are, you must be able to think strategically. Analyst.
B2B MARKETING MENTOR | THURSDAY, AUGUST 29, 2013
[Presentation] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
Our event last year consisted of a keynote presentation, three additional presentations attendees could choose to watch, and a final keynote presentation. 'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. We particularly find value in hosting them ourselves. Featured
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JUNE 10, 2013
[Presentation] [Video] 4 Tips for a Successful Video Business Meeting
They’re not one-way presentations. 'It’s often a lot easier to set up a video business meeting than an in-person one. Your prospects often prefer them because it gives them an opportunity to determine if it’s worth taking their valuable time to continue the conversation. That’s why it’s important to make sure that it goes really well.
ENGAGE | MONDAY, MAY 23, 2011
[Presentation] 10 Things I Hate About You (As a Blogger)
You presented statistics without verifying their accuracy. trusted you and you made me look like a fool when I presented your best practices to the rest of the people at my job. Y ou broke my heart. So So you leave me no choice: I have to break up with you. Don’t get me wrong; it was fun while it lasted. But you ruined everything.
MODERN B2B MARKETING | TUESDAY, APRIL 12, 2011
[Presentation] Why Marketers Should Think Like Entrepreneurs
Entrepreneurs look beyond the present and, instead, focus on opportunities most would miss or may be too cautious to implement. by Maria Pergolino Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics over and over.
HUBSPOT | FRIDAY, MARCH 21, 2014
[Presentation] 7 Little Tricks to Spruce Up an Ugly Excel Graph
That''s how people read English (if you''re presenting this data in another language where that isn''t true, change up your order to better reflect reading patterns). 'It''s really tempting to let terrible Excel graphs creep into your marketing. Your boss doesn''t care about little things like how graphs look, right? right? Not really.
SOCIAL MARKETING FORUM | SUNDAY, MARCH 20, 2011
[Presentation] Fusion Marketing Experience: Learning in the Hallways
It’s in between the structured presentations that people get together and test their ideas to see how they’ll hold up in casual discussion with peers. I believe that at trade conferences and conventions, the real learning happens in the hallways. Even with Twitter providing keynote real time play by play and any back and forth [.].
FATHOM | WEDNESDAY, NOVEMBER 6, 2013
[Presentation] 7 Ways Manufacturers Can Make the Most of LinkedIn
This presents a great way to reach your target audience. 'If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company.
INTEGRATED B2B | THURSDAY, DECEMBER 6, 2012
[Presentation] B2B and the tourism Industry: the business case for video
Content is not just about presenting facts and product stats. In my previous posts I covered two fundamental issues for B2B companies and marketers in the tourism industry looking to stay ahead of the competition: the need to develop a strong digital strategy and the growing importance of the “mobile factor”. Let us know in the comments.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 11, 2012
[Presentation] Are You Providing 'Big Data' For Your Inside Sales Team?
I was once again reading the Harvard Business Review blog and I came across an article focused on integrating data into your product offering. also began to think about viewing my inside sales team as my client and my responsibility to provide them “informationalized” support.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 8, 2012
[Presentation] Inside Sales Rep’s Zombie Survival Guide
present to you, the Inside Sales Rep’s Zombie Survival Guide. All the recent news and hysteria about the onset of the zombie apocalypse has gotten the country whipped into a frenzy. With the plethora of zombie survival merchandise available, it’s easy to get lost in the shuffle (pun intended).
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 17, 2012
[Presentation] What Are The Golden Questions In Recruiting Sales Talent?
I’m thinking about how the candidate presented on paper and now in person, wondering what their level of interest is for the position, and whether or not they have done their homework on our company. When I walk into an interview, a lot of things are running through my head. Ultimately, I want to be confident in: a. What did you do?
SALES PROSPECTING PERSPECTIVES | FRIDAY, JULY 1, 2011
[Presentation] Sales Prospecting Perspectives Weekly Recap - Week of June 27th
is vital you know the ins and outs of your service offering, but is it still possible to have a healthy sales conversation without memorizing a 50 page presentation. Happy Friday Everyone! can't believe that 4th of July festivities are already upon us! This summer is going by WAY too fast! Kelley describes a situation we've all experienced.
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 27, 2010
[Presentation] Tools That Every Inside Sales Rep Needs to Succeed in 2011
We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! As you start to think about your inside sales strategy for the New Year, it’s important to plan what you will bring to your inside reps to help them succeed on new and existing projects. By providing a CRM system like Salesforce.com, Zoho, etc.,
CONTENT MARKETING EXPERIENCE | WEDNESDAY, FEBRUARY 20, 2013
[Presentation] Mobile content marketing and content consumption: data and evolutions
It’s clear that publishers, for instance, look more at ways to monetize the content they already create for their print and online media, and present them in entirely new forms, supported by advertising revenues or paying models. The topic: mobile content marketing. Data and research enough. Mobile in the UK. million of which 31.7
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Presentation] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
WOM presents a powerful answer to modern marketing challenges. In some cultures that tradition of passing on stories orally is still present, although they are now often written down too. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands.
THE EFFECTIVE MARKETER | WEDNESDAY, AUGUST 11, 2010
[Presentation] Mapping the Social Media Landscape
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge. It’s also a wonderful way to communicate your message. Please share!
THE EFFECTIVE MARKETER | THURSDAY, JANUARY 13, 2011
[Presentation] Aberdeen Shows How to Do Email Marketing Right
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 20, 2010
[Presentation] CEOs and Marketing Metrics
Similarly, CEOs must work to have Sales and Marketing present their views of revenue projections, and the needed investments, in a coordinated fashion. Done well, this structure and encouragement can facilitate a transition to a buyer-centered, efficient marketing and sales organization.