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  • THE ROI GUY  |  MONDAY, NOVEMBER 10, 2014
    [Presentation] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps
    The rapid development of digital technologies in the digital era presents individuals in the emerging information society with situations that require them to employ a growing assortment of cognitive skills in order to perform and solve problems in digital environments. In the present paper we present two versions of this skepticism.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Presentation] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    You will note there are no pick list items for: Messed up the presentation, didn’t do my homework about the customer, Feature Puke , got cornered on a pricing question , couldn’t explain the value proposition or didn’t brush my teeth. . Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Presentation] Six Great (and brief) B2B Reads for Labour Day
    This post is comforting to those of us about to present our giant cheese-moving project to a room full of Corporate Overlords. At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. Thus begins another academic year. The Knights Who Say…. Got channel?
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 14, 2011
    [Presentation] Don’t Be a Victim of “Dirty Little Secrets of Search”
    attended a  presentation in which a consultant told his SEO horror story. Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their  tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Black Hat Tactics Have Been Around for Years.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Presentation] Does LinkedIn Make Your Phone Ring?
    linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. Tweet. …Or your inbox fill with inquiries? It does for me. So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” ” Why do I get results?
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Presentation] 4 Content Marketing Goals for a Coach Website
    The challenge is to present all the services to readers, while maintaining the focus on them and their problems. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Chip Scholz is an executive coach. What were they?
  • LEADERSHIP  |  FRIDAY, JULY 10, 2015
    [Presentation] Interesting Infographics: The Complete Guide To Lead Generation
    Use them to give your sales team common ground with prospects, and use alerts to ensure you’re always up to date on the latest face that prospects are presenting to the world and news regarding their industry. Understanding lead generation can make the difference between life and death for a company.
  • KAPOST  |  MONDAY, MAY 9, 2016
    [Presentation] Beauty, Business, and Badassery: Tyra Banks at Oracle Marketing Experience
    We believe that unless we can present a 10-minute TED talk on the idea, then it’s not worth throwing into the mix. Certainly there are times for a poised and prepared presentation, but great brands also must make time for throwing spaghetti at the wall to see if it sticks. Related:  40 Inspiring Women in Marketing #IWD2016.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Presentation] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Personalization is a combination of two things: 1) identifying a person’s relevant attributes (intent, potential, behavior, profile and/or firmographics), and 2) customizing his or her online experience by presenting only the most relevant content, calls-to-action (CTAs) and/or visuals. So how can this help you, as a marketer?
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Presentation] Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves
    All of this information helps you identify the people in your database with real purchase intent to highlight for advertisers, and can be presented in a number of ways — personas, charts, or even infographics. 3) Know How to Map Your Content to the Buyer’s Journey. Once they’ve gotten this, here area few ways you can really polish that pitch.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Presentation] Email Metrics that Matter: Key Data for the Holiday Season
    If you are tending to see more opt-outs than complaints, then it is a good idea to present your recipients with an option to opt-down, ensuring that they will still be an active recipient but don’t need to receive all of your emails (this helps during the holiday season – where companies tend to increase the frequency of their sends).
  • WRITTENT  |  THURSDAY, JUNE 26, 2014
    [Presentation] 15 Must-Know Copywriting Techniques
    So without further ado, I present 15 Must-Know Copywriting Techniques — read ‘em, learn ‘em, implement ‘em! 1. Image source. If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques. In and of itself, that is no easy task. 2.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 16, 2011
    [Presentation] Marketing for leads and sales: What’s working for technology companies today
    This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Grow it.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Presentation] Lead Optimization: 10 audience questions answered
    Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. If he doesn’t, he’s just an inquiry. Do they get it?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 22, 2015
    [Presentation] 34 Ways to Optimize B2B Content to Drive Traffic and Conversion
    Presentations – Share remarks from events and workshops in slide decks and post them to SlideShare for an added traffic booster. Include about live engagement – Webinars, presentations, and product walk-throughs are excellent for answering more detailed product questions or providing thought leadership.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Presentation] Proven Tactics to Create Sales and Marketing Alignment
    Both sides should be present during the creation process. In a perfect world, sales and marketing teams are composed of the same people who share the exact same goals and targets. But, in the real world, that ideal scenario seldom holds true. Each team often has different goals and varying expectations that are not always well aligned.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Presentation] 5 Blogs With Comments You'll Actually Want to Read
    He often presents his “ how-tos ” in a step-by-step format, which is especially helpful on his typically very long posts. Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. That one blog post has 392 comments on it.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Presentation] 10 Analytics Red Flags All Marketers Should Look Out For
    Under performing pages might have great content, but perhaps they are hard to find, lack a decent mobile presentation, or just aren''t linked within the content of your site and blog. 9) Monthly Visits from Referrals: Aside from generating content to rank organically, we''re also creating content to other websites will link to us. Analytics
  • DIRECT RESPONSE COACH  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] Join me at the Direct Marketing Innovations Symposium – Tuesday, Feb. 26
    My 60-minute presentation – Developing an Offer Strategy for Direct Mail, Email and the Web – will be one of 12 presentations during this all-day conference. To [.]. General
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] The Do's and Don'ts of Using Vine for Marketing
    This Vine video gives them another way to show that the fun and irreverent attitude you find in their content is present in their company culture, too. It’s the latest social media feature available on Twitter. With it being so new, however, it may be difficult to tell what the best practices are. mean, what's working? What's not? magazine.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Presentation] 3 Tips for Boosting Buyer Involvement
    When winning entries have been chosen, present them to your entire audience, along with a total cost for producing those items. Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. Let Buyers Choose Inventory. Ecommerce
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Presentation] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    Or consider expanding on a topic that was presented at the tradeshow that is new or unfamiliar and share your opinion or experience on the subject. Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community."
  • MARKETRI  |  TUESDAY, FEBRUARY 5, 2013
    [Presentation] Starting to Think About Purchasing B2B Marketing Services?
    The two disciplines need to be present in any successful B2B organization and ideally should work hand-in-hand. Here are the most Frequently Asked Questions for the Early-Stage Buyer. Part One of Three. As the owner of Marketri for almost 10 years, I have been on many, many B2B company prospect calls. What is Marketing? A.
  • MARKETRI  |  TUESDAY, SEPTEMBER 11, 2012
    [Presentation] 7 Quick Tips for Building an Awesome B2B E-Book
    successful CTA includes an enticing offer such as industry information and insight, and it doesn't hurt to present this information in an entertaining format. In a recent blog post , we noted that calls-to-action (“CTAs”) are “must haves” in the B2B marketing world. An e-book fits the bill in all these areas.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 17, 2011
    [Presentation] Romi Mahajan leaves Microsoft to Join Metavana as CMO
    It has to be present in the very warp and woof of the organization’s fabric. Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. That itself puts us in a category of one.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 4, 2011
    [Presentation] 15 Great Posts About Sales Enablement You May Have Missed
    Forward Thinking Presentations You May Have Missed – Chad Levitt. Sales 2.0 is the bread and butter of what we do here at InsideView. Essentially, we want salespeople to incorporate sales intelligence into the new generation of sales where social selling comes into play. posts that provide some solid definitions, rich in content.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Presentation] It’s Show Time! 6 Sales Demo Tips from Stage Performers
    First, consider whether your presentation is designed with their experience in mind. Draw them into the drama that is your presentation and deliver a memorable performance fit for Broadway! Author: Chris Gillespie As Shakespeare wrote, “All the world’s a stage, and all the men and women merely players.” ” 2.
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 9, 2016
    [Presentation] What’s the Danger in Big Data and How Can the Dangers Be Avoided?
    While big data does present some security concerns, they are easily combatted, provided you have […]. The Internet is a scary place. Every day, the Internet and newspapers are brimming with doom and gloom articles that make the world seem a lot more dangerous than it is. The latest victim of media fear mongering? Big data.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 26, 2015
    [Presentation] This Week in Content Marketing: The Coming Crisis in #NativeAdvertising
    Joe’s rave: During my opening keynote talk at Content Marketing World , I presented my take on where content marketing is on the Gartner Hype Cycle. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with this week’s #ThisOldMarketing example: Burger Chef.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Presentation] Skyword’s Top Takeaways from Content Marketing World 2016
    In this article, we wrapped up our top takeaways from the 2016 CMW action on Wednesday and Thursday for those who couldn’t make the trip or just want to revisit the presentations, so you, too, can be a better content marketer—starting today. “This presentation is about helping you guys make more than $924,” Crestodina said.
  • THE B2B RESEARCH BLOG  |  TUESDAY, DECEMBER 17, 2013
    [Presentation] Generation Y: Implications for the workplace
    A client recently asked us to present to a group of CIOs from their enterprise customers.  What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y.  That’s not as easy as it sounds.  Why is everyone of this age grouped together?  The six traits of Generation Y.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Presentation] Follow The Money To The CMO
    They have made acquisitions, will make more, and are trying to fold them together and present an integrated marketing story. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Presentation] 9 Myths about B2B Marketing by @billblaneyb2b
    Even though the arguments about ROI are ever-present, most will agree that staying in front of customers, touting new innovations, and always selling is a valid use of time. ” Since we did not have time to cover all the myths about B2B marketing in Bill’s show, I wish to share them with you here. Bill Blaney. So stick to it!).
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Presentation] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    Earlier this week, you might remember we posted a SlideShare presentation titled, “ Crap. The concept behind the presentation was that marketers (in every industry) are catching on to this “content marketing” thing and it will increasingly become more and more difficult to rise above the noise. Here we go. Got it. Want to see more?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 27, 2016
    [Presentation] Content and Social Working Together for B2B
    The image of the B2B sales rep flying around the country to make in-person presentations — followed by long lunches with prospects — is fading. For every B2B marketer out there, content and social should go together like peanut butter and jelly. How B2B CMOs Can Overcome the Content Challenge. From Branding Magazine. Read more. Read more.
  • E-QUIP  |  MONDAY, APRIL 6, 2009
    [Presentation] Why People Resist Change
    To get people to relinquish the present state and move on to the way things should be requires an understanding of both organizational "thrust" (the actions that enable change) and "gravity" (the forces that inhibit change). The remaining 1% was sufficient for the balance of the 480,000-mile trip to the lunar surface and back.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 11, 2012
    [Presentation] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
    Tomorrow, Elle and I will present on how to generate demand with content marketing at Intelligent.ly, the “start-up school” that Hodges recently launched. And be sure to check out Elle and I present how to generate demand with content marketing tomorrow night. My colleague Elle Woulfe would get a call. That’s for sure. Intelligent.ly
  • CONTENT STANDARD  |  FRIDAY, JUNE 10, 2016
    [Presentation] What Will Mobile Marketing Look Like in the Next Decade?
    The platform presents so much opportunity for brands to tell their story, but can marketers keep up? How can you take advantage of the tools presented to you to convince a user that every time they return to your brand, they will have an enjoyable and engaging experience? Occasionally, I use it to place calls. Future Proofing.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Presentation] How B2B Companies Can Use Google +1 for Recommendations
    The initial presentation of the button is that it gives people the ability to endorse search results, and share that with their networks. Google just announced the +1 feature to bring social recommendations to search. The problem with that idea is that people are unlikely to recommend a search result without clicking through to the page.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Presentation] Social Media Marketing: What Not to Do
    Don’t present yourself in a negative light. I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  The other side of this coin is a list of things that are harmful or counterproductive – in other words, stuff you should refrain from doing. Don’t become a nuisance.  Irvin S.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Presentation] B2B Sales and Marketing Trends for 2014
    Others still will prefer a short SlideShare presentation that lets them quickly absorb the value and relevance of your offering. One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. You can read the full article here. Trend 1: Increased Importance of Content Marketing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 23, 2014
    [Presentation] The Interview as Sony False Flag Publicity Stunt
    Some more background information about the hacking of Sony Pictures and the resulting North Korean threat against the release of The Interview: Sony Pictures Presents: the Propaganda Model: The Mighty Wurlitzer Plays On [PDF]. Barnum. “There is no such thing as bad publicity except your own obituary.” ” — Colin Quinn.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Presentation] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead, I changed the copy to appeal to both new and repeat visitors (while still keeping my personality present -- see “tacos” below). At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Like any good marketer will do, I sat down and did the math. Groupon.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Presentation] Big Data: It Doesn’t Mean What You Think It Means
    Want to determine the best next offer to send a prospect in real time, forecast marketing’s effect on revenue in the next quarter, or present different web experiences to different prospects based on their recent social activity? While oil fueled the manufacturing economy, data is the fuel that drives the experience economy. Modern Marketin
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Presentation] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    Using a white paper as an example, you could break it into multiple posts that present easy-to-grok concepts from the larger paper. If your audience doesn’t have time to read and/or you want to present a topic that’s best served by “showing”, how-to videos fit the bill. Reuse. Recycle. Repurpose. So let’s do it. SEO love. Blog posts.
  • SALES ENGINE  |  TUESDAY, SEPTEMBER 1, 2015
    [Presentation] Content Marketing Is No Longer a Choice
    In a recent presentation we gave about what content marketing is and why it’s important, a company in attendance approached us afterwards and wanted to talk about how they could apply it in their business. It’s not that this approach is wrong, but it’s not the main reason that most successful companies have embraced content marketing.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Presentation] It's All in Your Head: 9 Reasons You Can't Resist a List
    We see so many PowerPoint presentations, in every context, that our brains (or what''s left of them) have been trained to consume information in bullet points. I have a friend who works at a very big national publication and is a genius at making lists for the web. She sees this as a curse. She''s not alone. Thing is, people love Buzzfeed.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Presentation] Your Website’s Four Most Important Pages
    What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value. Beyond your home page: What other pages demand attention? Don’t get me wrong, this is not meant to imply that your home page is not important.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Presentation] Turn Your School's Website into an Application Generating Machine
    Your website may present strong content, but does it provide a pathway for website visitors to reach back to your school? That could be a sign to reformat a long report for more bit-sized consumption, say a slide presentation big on images and bullet points. Picture your website as a home. The Enrollment Journey Takes Time. Education
  • OPENTOPIC  |  MONDAY, JULY 6, 2015
    [Presentation] Content Marketing Spotlight Series: A Q&A With Joe Pulizzi
    Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Presentation] Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
    Show me this presentation. In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. Don''t pretend to look all innocent. interesting. Always.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Presentation] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Create compelling content by inviting thought leaders within your organization and externally to present educational information that addresses the questions of your target audience. Follow Kathryn on Twitter at @KKilner. Where.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 4, 2014
    [Presentation] Sales-Marketing Alignment is a Win-Win
    We combed the event for the most inspiring presentations and these speakers made our list: Maria Pergolino | VP of Marketing, Apptus. REVTalks Speakers Outlined the “How-To” of Revenue Marketing. If you haven’t already, it’s time to act on the key takeaways from the inaugural REVTalks marketing summit. The Short Version.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Presentation] 6 Overlooked Ways to Win More New Clients
    The way your agency presents itself -- from your website down to your email signatures -- really matters to prospective clients. Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Presentation] 10 Phenomenal Blogs in Totally Boring Industries
    The homepage of Neenah Paper looks just like a media site -- lots of featured stories, all presented in a highly visual layout that''s similar to Pinterest. Warning: The following blogs are gonna be boring. But, there''s no denying that these blogs absolutely rock. So prepare yourself to be blown away. And who knows? 10) Neenah Paper.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Presentation] Expert Tips for Optimizing LinkedIn for Lead Generation
    These could be your present customers or brand advocates, and they can be people that forgot about you but are now suddenly searching for your brand because you popped up in their network updates. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 16, 2013
    [Presentation] 11 Smart Content Marketing Tools for Every Budget
    Slideshare – Often overlooked, Slideshare is an effective place to share PowerPoint (or another program) presentations with anyone who’s interested. Besides presentations, because not everyone does them, you can also share documents, PDFs, videos or webinars. Good news! Get Ideas. Cost: Free. Cost: Free. Cost: Free. Organize?. Create.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Presentation] Gainsight Gives Customer Success Managers a Database of Their Own
    The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Presentation] Savvy Speaks: Social Media Day 2011
    have consistently said in my presentations at @demandcon and posts on the blog that I care more about quality of followers than # of followers. Thursday, June 30 th is the second annual Social Media Day. ” In honor of Social Media Day 2011, the Savvy Sisters share some valuable lessons we have learned along the way in Social Media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Understanding productivity in the Information Age - MIT Sloan Newsroom
    That presented economists with a conundrum in an era when as many as 70% of workers in the U.S. Academic Programs. Faculty & Research. Alumni. Executive Education. Corporate Connection. Newsroom. About MIT Sloan. Newsroom. << Newsroom Home. Press Releases. Press Clippings. Expertise Guide. Publications. Articles. Archives. In Depth.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Presentation] A review of the book, Pitch Anything, by Oren Klaff
    Unless your message is presented in such a way that the croc brain sees it as new and exciting, it is ignored. After talking for a time, the presenter glanced over at Steve. But using frames, the presenter realizes he is getting a power frame distrupter. Is the book well written and easy to read? We give this book 5 stars.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 20, 2011
    [Presentation] One of just 50 top bloggers personally invited to review Launch
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | How to Quickly Propel Your Business Beyond the Competition. We are proud to be invited to review this new book by Michael A. Stelzner, Launch.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Presentation] The Sad Death of the Truth
    He presented “How to Build a Great Personal Brand&# at the 140 Social Media Conference on Long Island on May 26th and will appear on Sales Lead Management Radio on June 9th. (We changed our template in this blog. Hope you like our new one. Every day I’m bombarded with lies, misrepresentations and half truths. What about you?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [Presentation] Marketing as a business turn-around strategy
    He presented “How to Build a Great Personal Brand&# at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th. Lead Generation Companies | Marketing as a business turn-around strategy. So what is that successor to do? Obviously, cost savings will be an initial focus. What do you do?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Presentation] Find New Customers releases “7 Keys to Successful B2B Marketing”
    He’s presenting at the 140 Social Media Conference on Long Island today and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Jill Konrath, SNAP Selling.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 4, 2011
    [Presentation] Buyer Personas Require Qualitative Research and Contextual Inquiry
      Mainly, buyer personas are presented as a means of templated profile building.  Image by XXC via Flickr. Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers. 
  • ACTIVEDEMAND  |  THURSDAY, APRIL 28, 2016
    [Presentation] Individual Client Dashboards: The Personal Touch
    Individual Client Dashboards: The Personal Touch Every marketing agency needs to report its progress to its clients, but it’s not only what is reported that is important…it’s how that information is presented that is just as vital. Marketers like you spend less time creating reports and more time analyzing. Try it for free today!
  • CHIEFMARTECH  |  THURSDAY, APRIL 7, 2016
    [Presentation] Dark martech: the great mass of homegrown marketing technology
    This presents an opportunity for technology vendors and services firms to drive strategy and systems integration efforts. The following is a guest post by Seth Ulinski , senior analyst at TBR , talking about the phenomenon of “dark martech” — all the marketing technology that companies build themselves internally. Thanks, Seth!
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 12, 2013
    [Presentation] Dos & Don’ts for Agency Reviews
    Maybe on TV that’s true, but at the end of the day, they’re like any other sales presentation, except that the case studies have music. Don’t turn your presentation into a strategy session about a current project. Do proofread your presentation. I can’t believe I need to tell you this. Guess what I did? Go do that.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Presentation] The Advent of Tumblr and Its Place in Social Media Marketing
    Much like with IBM’s case, as long as you’re presenting content with personality and purpose, you are very likely to succeed in your social media marketing endeavors. With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Perhaps you should, too. What’s a ‘Tumblr’?  .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Presentation] The Top 25 Posts of 2012
    Our Content to Customer presentation laid out how Eloqua approaches content, and how it aligns to the sales cycle. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. To our subscribers, thanks for hanging out all year. Enjoy! 1.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Presentation] 5 Criteria for Selecting A Professional Services Marketing Firm
    Whether it’s messaging that resonates with target audiences, valuable content or a website that truly presents the value proposition and nurtures target audiences , your marketing provider should demonstrate all of these qualities themselves. Consider the case studies posted on their website or the variety in the references they present.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 1, 2012
    [Presentation] Guest Blogging: How to Write a Compelling Email Offer
    The email continues with a description of their site’s focus and gives a link to a sample article that shows the quality of information they present. Too busy to keep up with posting on your business blog? very smart tactic for small business professionals is to invite guest bloggers. Best Regards. Brian Williams. What about you?
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Presentation] Is 2013 the Year Marketers Lose Keyword Research?
    Well, there's no time like the present, right? Trying to perform keyword research to inform your SEO strategy is tough these days. Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. And it’s getting crowded under that carpet! What's Actually Going On With Encrypted Search.
  • CAPTORA  |  MONDAY, NOVEMBER 23, 2015
    [Presentation] SaaS Leadership Guide: 5 Priorities for New Hire AEs
    The other plan that new AEs should present is how they will meet/exceed their targets as they ramp up to their full quota. After nearly 20 years of sales leadership and having managed and worked with thousands of sales professionals, I often get questions about how to ensure a new hire account executive gets off to fast start. Not quite!
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Presentation] What Can I Learn By Using Marketing Automation Software?
    This knowledge is critical to decreasing the sales cycle by presenting prospects with relevant content that will hasten the path to the purchase. Marketing automation software introduces precision and process to both lead generation and lead nurturing campaigns through its ability to track, score, and assign leads efficiently. Lead Quality.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 16, 2013
    [Presentation] Make Your Website Rock: 3 Cool Tools
    FiveSecondTest collects all of the responses for you, extracts the frequent keywords and then presents the data with easy-to-understand graphs. It’s pretty eye-opening to see how sites are presented and just how much there is to digest in five short seconds. One of the core ingredients to any online business is a solid website.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Presentation] 5 Strategies that Fuel the Sales and Marketing Machine
    Give joint presentations at conferences. Preparing for, and delivering a joint presentation makes a powerful public statement. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. It was, however, more than that.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Presentation] Accountants are Cool (No, Really!).Show the World with Video Marketing
    Some ways WS+B has done this are to embed smaller clips into blog posts, integrate them into CPE presentations, and play the video at conference booths. Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! As expected, I found plenty of really bad and boring examples out there.
  • SALES ENGINE  |  THURSDAY, AUGUST 20, 2015
    [Presentation] What's Your Story?
    When we’re providing information in a business environment such as spreadsheets, a series of bullet points in a presentation or a list of facts, the two parts of our brain that are activated are for language processing, but that’s about it. Christopher Kogler, Narrative IQ. JASON MYERS: How do you define storytelling? So what are the facts?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 23, 2013
    [Presentation] Analyze This: Learn Marketing Analytics in a Week
    Friday – Develop presentations that scream Action and Insight. Trend analysis. Conjoint analysis. Regression analysis. Factor analysis. Know what they are? Know when to use them? (No peeking at Google.). Many of your colleagues don’t either. But they (and you) may soon be expected to. At 500 pages, it’s got impressive thud. Why a week?
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Presentation] Content Marketing on a Shoestring Budget: Distribution
    Turn it into a PDF presentation and post it on SlideShare. You can tag that presentation with keywords, and SlideShare is partnered with LinkedIn, so you can reach out to that platform as well. As promised, there will be puppies. These include elements such as: Professional design and brand consistency. Lots of graphics.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 20, 2012
    [Presentation] The Evocative Visual Approach to Social Media Marketing
    Blend images and text to create a sales and marketing funnel leading to your conversion or commitment objectives.  If your Google Analytics bounce rate is too high, something is amiss with your images, videos, headlines, captions or textual content. 3)      Buy, borrow or steal a copy of Presentation Zen.  Graphics have always been important. 
  • NUSPARK  |  MONDAY, NOVEMBER 30, 2015
    [Presentation] Use Content Curation to Create Leads on LinkedIn. Really!
    Without going into detail, check out these links: Roojoom.  An interactive presentation of relevant articles, links, and PDFs, categorized by theme. Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. Really!
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Presentation] 10 Things Every B2B Tech Marketer Needs to Know
    Technology companies love webinars and presentations. For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. Timing is Everything. As quickly as the technology industry evolves and grows, timing is everything.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Presentation] Spring has Sprung, and So Should New Sales and Marketing Practices
    There is a cold hard fact: the old selling approaches don’t work well in today’s environment: • Product Selling: Approach today’s buyer with a product selling approach, presenting features, functionality, and benefits, and the buyer’s eyes will glaze over. But the season is not the only change in the air. How to Fight Frugalnomics?
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Presentation] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    Ignoring the SEO details (like cross-links, ALT properties, filenames, etc) even though the opportunity presents itself for implementation. Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. Learn from them. “ SEO is filled with the notion that there are shortcuts. Can we help some of them?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 29, 2011
    [Presentation] Sunday Post: Why Hiring Managers Keep Blowing It
    He presented at the 140 Social Media Conference on Long Island on May 26th and will appear on Sales Lead Management Radio on June 9th. New hires rarely work out (almost 1/2 fail within 18 months!). What are the chances the person you just hired will be here in 18 months? Answer: Flip a coin. It’s sad how bad we’re doing.
  • BIZIBLE  |  TUESDAY, MAY 10, 2016
    [Presentation] B2B Content Marketing "Molecule" [Using the Periodic Table of Marketing Attribution]
    The data generated through javascript code, UTM parameters, cookies, and other tracking methods is presented to the user inside the attribution program. Remember the Periodic Table for B2B Marketing Attribution ? We’ve taken things a step further. click to view larger). SECTION #1: ATTRIBUTION DATA. SECTION #2: ATTRIBUTION PROGRAM.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 26, 2013
    [Presentation] 9 Myths about BtoB Marketing by @billblaneyb2b
    Even though the arguments about ROI are ever-present, most will agree that staying in front of customers, touting new innovations, and always selling is a valid use of time. ” Since we did not have time to cover all the myths about B2B marketing in Bill’s show, I wish to share them with you here. Bill Blaney. So stick to it!).
  • VOLACCI  |  TUESDAY, FEBRUARY 25, 2014
    [Presentation] Why Drupal is the Right Choice for Business Websites
    Businesses that wish to present the content of their websites in local languages to their target audience find the multi-lingual module of Drupal very attractive. Today, websites are an integral part of any business. It is very difficult to find a business that doesn’t have a website of its own.
  • HINGE MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Presentation] A Better Way to Develop Your Accounting Marketing Budget in 2015 and Beyond
    “After our marketing director presented the budget data, we were much more comfortable approving marketing expenses. All results are analyzed and presented anonymously. All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. The result?
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Presentation] 3 Clever Tactics to Improve Your Search Engine Optimization
    Since Google wants to present websites with the most relevant content, they may down-rank sites that have a high bounce rate. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Here are three methods to consider: 1. Lower the bounce rate. How to decrease the bounce rate.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 31, 2011
    [Presentation] Do You Listen to Your Customers?
    The same is true when giving presentations , you have to make it entertaining if not interactive so you can keep the audiences attention. One of the most important rules of sales is to listen to your customers. As a sales person if you are doing all of the talking, your customer is probably going to fall asleep on the other end of the phone.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [Presentation] “You’d make a great CMO for a midsized software firm”
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Spoke with the SVP of global marketing for a mid-sized software firm recently. He said “Jeff, you’re a great fit – for my job.&#. He’s right.
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Presentation] Best of PowerViews: Exciting Future for Inside Sales Experts
    Dan recommends defining specific days by routine actions, such as staging follow-up calls on one day each week, and field presentations on another. Over the last year, I’ve had the privilege of interviewing over 30 influential B2B sales and marketing leaders. Each interview is available on our blog and YouTube channel. Enjoy! Processes.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Presentation] Follow Up – My 2014 Content Marketing Predictions
    Otherwise, they’re not going  to get it when you’re very excited about some of the results that you’re presenting that are not in line with what they’re used to seeing.” Director of Content Marketing at ON24. ” Also, I agree with you completely that process is becoming more mature. One more quick thing.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 18, 2011
    [Presentation] What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers
    Find New Customers is pleased to present this guest post by Kenny Madden of Spiceworks.  I really like it because he asks actual buyers what they would do if they were Chief Marketing Officer.The comments here should ring true to all marketers – don’t BS us, build relationships, stop selling, etc. More to come.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Presentation] Promoting content: build great content marketing relationships
    You trust Mike and his team to present you with great content, so you’re more inclined to take the chance on reading my column than you would if you just stumbled across a link to it in a Google search results page. (Photo credit: AltimeterGroup). It probably never did. That is one of the main reasons we do content marketing.
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