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  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Presentation] 9 Indispensable B2B Social Media White Papers
    This eBook defines content curation and presents processes, best practices and case studies to help B2B marketers differentiate their brands and gain competitive advantages through content marketing and curation. 8. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 6, 2015
    [Presentation] Yeah, But Who’s The Protagonist?
    Most business communicators understand the concept of story, they just have a very loose definition of it. �. “So, what’s the story behind this brand campaign?” I asked. stared at the slide for an uncomfortably long time. Umm…” I said, breaking the silence. That’s our story ?”. she said, suddenly sounding a little unsure of herself.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Presentation] Unify Your Publishing Database to Turbocharge Your ROI
    Despite the challenge this presents, the opportunity here is HUGE if you can wrangle together a system that combines these silos into one unified database. Put simple, you offer people a present from your publication on their birthday in exchange for their email information. Yikes. Grow Your Email Database by 4x. Yes, it’s possible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Presentation] How to Get into Hot Water With Mobile Marketing
    The 4 P’s of FTC Disclosure: - Placement (Place disclosures near the claim they’re qualifying.) - Proximity (Users shouldn’t have to scroll or zoom to see disclosure) - Prominence (Make it pop.) - Presentation Order (Make it “unavoidable” that consumers see disclosure before they can “Add to Shopping Cart”). Talk about a captive audience.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 13, 2014
    [Presentation] B-to-B Marketing: Is There Room for Humor?
    The president of our agencyearlier this summer attended the annual BMA Conference in Chicago where one of the presenters was Tim Washer with Cisco. Everyone knows that B-to-B marketing is serious stuff. Maybe sometimes too serious! We need to write white papers and do microsites that talk about all the features and benefits.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 27, 2012
    [Presentation] If Content Is King, Then What’s Queen?
    Your content presentation is the clinching factor that holds an audience’s attention long enough for you to grab them with your actual content,” he says.  “It doesn’t matter how mind-blowingly original or well-crafted your content is: If your audience doesn’t stick around to consume it, why bother creating it?”  Wikipedia.org/Alan Light.
  • BUYEROLOGY  |  SUNDAY, JULY 10, 2011
    [Presentation] The Future of Buyer Personas is Social - Part 2
      Training programs still continue to be focused on finding, probing, presenting, and the likes all aimed at persuading a buyer to hear what a company has to say.  Image by daniel_iversen via Flickr.   Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II.  Related articles.
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Presentation] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    The better news: it was a visible first, small step toward evolving a blueprint for participation and understanding of the business advantages presented by the new, social media tools and channels. With coverage now rolled up and analytics presented,  conversations have turned from “starting” to “sustaining”. . The Big Lesson Learned.
  • LEADSLOTH  |  MONDAY, AUGUST 23, 2010
    [Presentation] MarketingSherpa B2B Marketing Summit
    Also, MarketingSherpa team members like Brian Carroll and Sergio Balegno are known for their excellent presentations. San Francisco: October 4-5 / Boston: October 25-26. Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. DIY Lead Scoring – Melissa Centrella from Virgin HealthMiles.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Presentation] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    And when they present it, we say “Nahhhhh!&#  I think we should be in these other publications because I think that’s where our audience hangs out. Avoid The Ego Trap In Digital Marketing. mean there were what 3 TV stations, a local newspaper or 2 and some trade pubs. How hard could it be? Don’t Label Your Audience.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 16, 2013
    [Presentation] Make Your Website Rock: 3 Cool Tools
    FiveSecondTest collects all of the responses for you, extracts the frequent keywords and then presents the data with easy-to-understand graphs. It’s pretty eye-opening to see how sites are presented and just how much there is to digest in five short seconds. One of the core ingredients to any online business is a solid website.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Presentation] How to Tame Panda and Penguin with WPO
    Such content can and should also be shared socially, reprinted (where allowed and with permission), and repurposed in other formats such as white papers, blog posts, and online presentations. Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. WPO Tactics for Panda and Penguin. Guest blogging.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Presentation] When Press Releases Do (and Don't) Help Your Marketing
    But even more important than presenting your story with interesting soundbites -- yes, there's more to success here than just quality content (gasp!) -- you need to get your timing right. When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. years ago. Why is that?
  • B2B MEMES  |  TUESDAY, APRIL 5, 2011
    [Presentation] Journalism, Aggregation, and Doing Things with Words
    What she objects to, beyond his “aggressive tone” (which we’ll come back to), is his “semantic land-grab” in “redefining the word ‘aggregation’ to cover all forms of information management and presentation.” As she puts it neatly in her title, “Words mean things: no, all journalism is not aggregation.”. Three writers in particular stand out.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Presentation] 4 Marketing Roadblocks to Customer Obsession
    And to make matters more complicated, software suites that offer color-coded charts and real-time analytics often present a slew of additional challenges that marketers don’t have time to spot or configure in ways that make more business sense. Limited access to our “characters”. And let’s be honest. Data takes time to analyze.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Presentation] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    During our Online ROI Summit , marketers from D-Link presented a case study about lead nurturing. In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Note: 70% of survey respondents are in technical roles; 30% are business decision makers). Q.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Presentation] Big Changes to Bing Means Improved User Experience, Continued Growth
    32% of the share of telecommunications clicks from the paid search industry occur on Bing, 31% of financial services clicks, 28% of retail, 34% of Auto, and more (see image below from their PPC Hero presentation). This past week our Bing Ads account rolled out the new interface. In my opinion, this is an excellent change to the Bing platform.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 30, 2012
    [Presentation] Your customers are talking. Are you listening?
    learn more about arming yourself with business and marketing intelligence you won’t find anywhere other than the social web with Radian6 watch the video below.There’s no better time to listen than the present. “If Content Marketing is King, then Social Media is Queen.” agree. Companies today ignore social media at their peril.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 10, 2014
    [Presentation] 25 Holiday Email Subject Lines That Shine
    Tory Burch: Presenting: Tory’s Gift Guide. The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis. Why are holiday emails seemingly being sent earlier and earlier each year? Warby Parker: Cozy up. 2. Get 60% Off! 3. BevMo!:
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Presentation] Six Ways to Search-Optimize a Blog
    But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Fresh content. Syndication and blog directories.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Presentation] How to Crush the Competition With Inbound Marketing [#KillingIt]
    The first presentation I caught was HubSpot CEO Brian Halligan's "Killing It: How Inbound Marketing Can Help Your Company Crush the Competition." This includes blog posts, videos, and releasing presentation slide decks on SlideShare. In fact, three are resting on the table in front of me right now as I type. His opener? Create content.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 4, 2014
    [Presentation] Camera Shy & Short on Time? Try Screencasting to Create Video Content
    Whether you’re already doing a lot of video marketing, or just figuring out how to make video a part of your mix, consider screencasting: capturing your computer screen output in a video, along with audio narration and sometimes video of the presenter. Screencasts aren’t just for public presentations or product demos , though.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Presentation] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    David McClellan presents an outstanding to optimizing all of the elements of your Twitter profile (name, bio, avatar, URL and feed) for search. While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. And much more. Crabs.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Presentation] We're Hiring: 3 Customer Support Specialists
    Excellent communication (oral and written), interpersonal, organizational, and presentation skills. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Positions are to be at our home office in Atlanta, GA. Manage the customer on-boarding process.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Presentation] Savvy Week in Review - August 19
    P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. We're going to have some fun. ;).
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Presentation] The Promise and Perils of NPS
    The presentations I saw at the conference are not about survey techniques or research methods, but about how companies orient their corporate focus around and then truly deliver an exceptional customer experience. ( SEC Members , see what drives an effective customer experience.). and Satmetrix. There are a lot of ways to misuse NPS as well. 
  • SYNECORE  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] Networking Doesn’t Just Develop Your Career: It Develops You!
    His presentation will cover the ins and outs of integrated digital marketing, from social media to email campaigns to web design. It’s not what you know; it’s who you know. Those are famous words in the land of business connections and job hunting. And those words directly apply to the art of networking. At the Event. SyneCore’s Networking.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Presentation] The Art of Marketing: 6 DIY Design Projects to Try
    Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. Whether you''re creating a full-blown infographic or a simple pie chart, the goal with data visualization is to present your data in a way that is both easy to understand and visually exciting.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Presentation] 6 Lead Scoring Lessons for Better Lead Conversion
    Recently, we had the opportunity to present a webinar detailing six key lessons we’re learned in deploying lead scoring. Sales needs to trust that the leads that are presented can be called in a timely manner without having to do a lot of back research in your system.  The lead scoring caveat. sales rep might get an alert about this.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Presentation] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. SlideShare - SlideShare is an online social network for sharing presentations and documents. On the web today, things change fast. An example of this is the Twitter API.
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Presentation] 13 qualities of a good social media voice
    On the other hand, if you’re only trying to reach the techies, jargon may be expected, as marketer Jed Sundwall points out in this excellent presentation, Finding Your Social Media Voice. After all, the tools themselves are dead simple. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example.
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Presentation] 31 Scary B2B Marketing Statistics
    When presented with a list of six objectives, 41 percent of B2B respondents chose lead generation as their top goal, 27 percent pointed to sales and revenue generation, and 17 percent to brand and product awareness. October 28, 2014. The scariest holiday of the year is just a few days away. Stein IAS). Stein IAS). Twitter). Pardot).
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Presentation] The CMO Guide to Building a Data-Driven Marketing Team
    Such capabilities begin in effective interpersonal communication and extend to listening and group facilitation skills across a full platform of modalities: electronic communication, telephone and face-to-face conversations, group presentations, and so on. But how do you do it? Hire the Right Kind of People. Business judgment. Accountability.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Presentation] The Psychology of Stories: The Storytelling Formula Our Brains Crave
    When we consume uninteresting information, like listening to a presentation with boring bullet points, a certain part of our brain called the Wernicke’s area is activated to translate the words into meaning. This digital age means that you have a lot of flexibility in how you present your story, as well. Forget virtual reality.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 27, 2014
    [Presentation] 6 Tips For Using Video to Tell Your Story
    Producing and using video content effectively has been a popular conversation topic around the Sonnhalter office. I had the opportunity to attend a presentation on storytelling with video by Chris Miller, director of the Akron Digital Media Center and editor of the Akronist.com. By Rachel Kerstetter, PR Engineer. So, again, shorter is better.
  • FATHOM  |  THURSDAY, JANUARY 9, 2014
    [Presentation] Marketing for Universities: SEO Ranking Factors
    Making sure diversified content is present both on – and – off site ensures a higher chance or achieving top rankings. Search engines update their algorithm over 100+ times a year, meaning there is no perfect recipe for obtaining the first organic result. Higher performance metrics earn universities higher rankings.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Presentation] 10 Error Messages That Make Marketers Cry
    You've just created the first 10 slides of your awesome new presentation in PPT or finished up some crazy complicated pivot table in Excel. And you can just forget about figuring out what click-path you took to navigate to that super helpful article with that awesome statistic you need for your presentation/ blog post /email send.
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Presentation] This Week in Digital Strategy 10.4.13
    But the data presented was largely anecdotal. Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies. Our own Brett Borgeson wrote a great piece as a guest blogger about the SMAC Stack for MITX.
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Presentation] Which Social Networks Should You Be On? [Marketing Cast]
    Eventually, as David pointed out, it comes down to choosing the right social media networks and giving yourself permission to not stress about being present on some other channels. As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Presentation] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    As Spotify presents their data on the year in music, they encourage users to listen to the playlists and follow top artists and songs. Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data. We love to know about our activities — who did we talk to? What did we tweet about and search for? Build Your Brand.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 17, 2014
    [Presentation] I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking
    Adapt your personas for the trade show audience to make sure you present the correct message to the onsite audience. 2. B2B companies make products to solve problems and make their customers’ lives better or easier. B2B service organizations help customers run their businesses more efficiently or more cost effectively. These are noble causes.
  • HUBSPOT  |  MONDAY, JULY 29, 2013
    [Presentation] From the Desk of Patty McCord: Why I’m Joining HubSpot’s Advisory Board
    Like any other startup, it was tireless work, a relentless commitment to reinvention, fanaticism around culture, and collaboration with some of the smartest people I’ve ever met, which brings me to present day -- now over a decade since I first joined the Netflix team. I am a terrible HR person. It was none of those things. Why HubSpot?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Presentation] Where do you begin in Content Marketing? Answer: Know your Buyers
    Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote Michael Brenner’s presentation at Content Marketing World in Cleveland, OH. Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. What types of visual content work best?
  • MARKETING INTERACTIONS  |  SUNDAY, SEPTEMBER 27, 2009
    [Presentation] Content Marketing for Product Customization
    Several insights presented through the research had me thinking about how marketing custom and unique solutions plays out in the B2B marketplace. Ability to express preferences: When presented with information about something new, we can often visualize the meaning, but have difficulty verbalizing our thoughts and reactions.
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Presentation] Study: 72% of Businesses Have a Social Media Strategy
    It’s time for them to pull themselves firmly into the present. to have access to these charts for use in your own presentations. The following is a guest post by Gordon Plutsky , Director of Marketing and Research at King Fish Media. No one can argue that social media isn’t ubiquitous. And, What about ROI? EST/11 a.m.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Presentation] 3 Great B2B Uses of QR Codes
    At Dreamforce , for example, HubSpot put QR codes on everything: handouts, unicorns, presentations, and our stand-in. During the HubSpot sessions, attendees could quickly get a copy of our presentation to take notes or follow along. W e have said it before, but it must be said again: QR codes are here to stay. On Business Cards.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Presentation] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    Ignoring the SEO details (like cross-links, ALT properties, filenames, etc) even though the opportunity presents itself for implementation. Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. Learn from them. “ SEO is filled with the notion that there are shortcuts. Can we help some of them?
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Presentation] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    The only piece of the puzzle that’s missing is the presentation of offers. Offers should be included wherever potential clients might run across information on your services or other content you’re presenting. Congratulations! great reputation with high visibility—these are what we consider key to a successful brand.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Presentation] How to Measure Engagement of Your Thought Leadership Program
    To learn more about how Ingenuity Systems implemented a thought leadership metrics program, see the step-by-step instructions in Heidi’s presentation below. View more presentations from Marketo. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. Director of Marketing at Ingenuity Systems as a guest blogger. critical step.
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Presentation] Two simple B2B marketing ideas I wish I’d thought of.
    FAQ’s are more typically used on consumer product Web sites to present product information in an easy-to-use, accessible format. Sometimes I find the simplest things the most impressive. Simple Idea #1: I discovered the first one when I was doing some online research and came across the Delivra site. Save it. Print it. Share it.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Presentation] The Big Content Marketing Fail: How Much Content Do You Need?
    And some present it to the world as the next big thing. This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. In 2001, I acted as the administrator of a small company , called WebWare. In fact, they still are close to zero, obsessed as we are by reach.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Presentation] Wikipedia Management for Dummies
    Now, last Friday I presented a webinar on Wikipedia management entitled A Step-by-Step Instruction On How To Manage Your Wikipedia Page and have tried to adapt that webinar into this blog post. “Why should I?,” ” No you can’t. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2011
    [Presentation] If It’s Truly Easy-To-Use, Let Sales Do the Demo
    This also presents an opportunity to start exploring the sales candidate’s other key skills, such as presentation, listening, handling objections, and so on. by Fergus Gloster Recruiting good salespeople is difficult in any business, but most especially in the software world. The “trial demo&# is a critical step.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Presentation] The new ABCs of Selling: Always Be Challenging!
    This week, CEB held their annual Sales and Marketing Summit, with 1,200 celebrating all things and revealing some of the latest research on how to more effectively evolve your sales and marketing for a new breed of buyer. The key? Many Points of Value Did you know that the average deal now has 5.4 decision makers? potential “No’s” in every deal.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    [Presentation] How to put the "Viral" in B2B Marketing Viral Campaigns?
    While it was about technology, it wasn’t a boring bytes and bites presentation. Look, you can’t film a woman getting punched and you may not be able to do a slick video presentation with a hologram. Does viral work for B2B marketing? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 21, 2012
    [Presentation] Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?
    Did anyone photograph your last office event, presentation or meeting? Document covers, e-book’s and presentations Do you have covers of documents, e-book, or reports? You can also pin stills from presentations. Is Pinterest quickly becoming the #1 social media channel? By far the largest users of Pinterest are women.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Presentation] The Sad Death of the Truth
    He presented “How to Build a Great Personal Brand&# at the 140 Social Media Conference on Long Island on May 26th and will appear on Sales Lead Management Radio on June 9th. (We changed our template in this blog. Hope you like our new one. Every day I’m bombarded with lies, misrepresentations and half truths. What about you?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Presentation] 48 Phenomenal SEO Guides, Tips & Tactics
    Cyrus Shepard presents “a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while producing richer content for your audience” in this graphical guide covering keyword research, keyword relationships (position, frequency, distance), internal links, semantic markup, page titles and more.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Presentation] How to Create a QR Code in 4 Quick Steps
    On the other hand, you may be gunning for more leads, so perhaps you should link to a landing page on your website to download the awesome presentation you just gave. You're trying to convince your boss to transition away from old school print media, but old habits die hard. Get a QR code on those print materials! Find a QR Code Generator.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 24, 2012
    [Presentation] Best Practices for B2B Marketers to Save Time, Money and Resources
    Just like Rachel Ray who “rolls over” the leftovers from one meal into another meal, white papers, webinars, and trade show presentations can be repurposed for bite-sized content pieces such as podcasts, blog posts, and newsletter content. Develop white paper content in sections that will fit naturally into a Webinar presentation.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Presentation] 3 Questions to Ask Before Jumping on a Marketing Bandwagon
    To those that subscribe to the “because my competitors are doing it” logic, I present to you these questions to ask before you make your lemming leap: 1. I t’s tough not to fall victim to me-tooism in our competitive media landscape. There are oohs and ahhs to reap,  awards to win , client and board expectations to exceed and egos to stroke. So
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Presentation] 29 Charts & Stats on What Matters Most to Marketers Right Now
    If you''d like to download them to use in your next presentation, click here. The best marketers I know are curious. They''re curious about the latest social media update. They''re curious about finding solutions to the biggest problems their customers face. If you consider yourself a curious marketer, we''ve got a treat for you.
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 14, 2010
    [Presentation] Get BIG-Time Smart & Save Money Big Time: 17 Great Online Courses At $200 Savings!
      Plus, we're presenting Content Marketing Crash Course LIVE over two weeks in December. I'm so pleased to announce that I'll be a part of MarketingProfs University's " Content Marketing Crash Course " taking place over 2 weeks in December with 17 courses that you can attend live, or on-demand.
  • FATHOM  |  WEDNESDAY, NOVEMBER 6, 2013
    [Presentation] 7 Ways Manufacturers Can Make the Most of LinkedIn
    This presents a great way to reach your target audience. If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. Establish a Company Page. In addition, you should have multiple banner images. Be resourceful!
  • FATHOM  |  TUESDAY, JANUARY 21, 2014
    [Presentation] Thoughts on Human Marketing
    Waldow’s Dreamforce presentation ). On the other hand, maybe it’s not so simple: The business imperative to create a customer often presents a commercial conflict. No, this is not a blog post about human trafficking or celebrity self-promotion, despite the ambiguous title. Actually, that’s the wrong question.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 25, 2013
    [Presentation] Dreamforce 2013: We Came, We Saw, We Conquered!
    Kudos to Brian Kelly, James Hong and Nirav Bisarya on doing a fantastic job with presenting and Q&A! Wow, what an amazing Dreamforce 2013 last week!  What could be more exciting than 130,000+ attendees, 4,500+ C-level executives and 350+ partners at the world’s largest software conference?  Below is a recap of key highlights.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Presentation] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    When people perform searches within Google, or visit sites on Google’s remarketing network, they will automatically be presented with ads that are relevant to their industry, which convert at a higher rate. But, there’s good news: we are one step closer to cracking the code. Let me break down what this means for you. Show Me the ROI!
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [Presentation] Lead Nurturing, Lead Scoring and the World Cup
    by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. This set the stage for a great presentation, and flocks of Cloudforce delegates poured in to hear how Qlikview had done it.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 18, 2010
    [Presentation] Print Consumer Magazines Score Big in Europe
    Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Be memorable.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Presentation] 5 Content Marketing Lessons from Guns N Roses
    Slicing and dicing your content into visual elements such as infographics , Slideshare presentations, Instagrams, and video gives your audience a different way to consume your messaging. 5. Just by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. Welcome to the jungle. Do something unexpected. Don’t do it alone.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 15, 2010
    [Presentation] My Favorite 6 Social Media Sites for B2B Social Media Marketing
    Once you get set up on StumbleUpon, make sure to subscribe to my stumbles for recommend reads on social media strategy. 5) SlideShare – Present Your Business to the World. My newest fave is SlideShare , which in essence is a site of professionals and businesses uploading their PowerPoint presentations. Need I say more?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Presentation] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    His brand identity has certainly morphed over the past decade, though there are patterns present in all of his works that fans eagerly anticipate. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. The whole scene is quirky, adorable, and unbelievably Instagram-able.
  • BIZNOLOGY  |  WEDNESDAY, MAY 21, 2014
    [Presentation] Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
    Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. CTR:  Create benchmarks for CTR and click volumes for 1,200 different verticals.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Presentation] 10 Marketing Leaders Distinguished by Industry Expertise
    Well, given the ability of any buyer or consumer to fact check, verify, of challenge any information presented to him or her, it’s never been more important to practice what you preach, and walk the walk of the talk you’re talking. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. Industry: Manufacturing.
  • ONPATH  |  WEDNESDAY, JULY 4, 2012
    [Presentation] NEW App - Add To Campaigns (Multiple Campaign Picker)
    In September 2012, Nash will be a presenter at Dreamforce's Developer Track. Check out our new app for #salesforce #cloudforce #enterprise #flexforce developed by our talented Salesforce MVP and Salesforce Developer, Nash Zgonjanin. This is the 3rd app he's developed. Follow him on Twitter @NZgon and Linkedin. Get The App Here. About OnPath.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Presentation] Savvy Week in Review: December 9
    YouTube created some new style templates this week that can make it easier to directly plug in and present your videos through Facebook and your website. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! Check out this short video post to see what is new.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Presentation] To Increase Social Engagement, Don’t Follow the Crowd
    Presentation is just as important on determining the when and where for your content. The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too. Where  .
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Presentation] Chicago Startups: We Stick Together
    As mentioned above, each student in the graduating class is given 60 seconds to pitch themselves to an audience of CEOs and talent managers, and the 24 students that presented were a diverse cast of rock stars. She’s right. And these students will find employment. The Startup Institute has built something cool. General
  • SALES LEAD INSIGHTS  |  MONDAY, FEBRUARY 8, 2010
    [Presentation] B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
    As one of the presenters I can promise you that you and your fellow attendees will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing. Join us and take your marketing and lead generation to the next level. No product pitches. Just learning.
  • ACSELLERANT  |  MONDAY, MARCH 24, 2014
    [Presentation] Attention is Your Most Precious Sales Asset
    Picture yourself in front of a prospect giving an initial sales presentation. As you begin, they’re focused on what you’re saying. This is where the rubber meets the road – all the resources spent on bringing a product to market succeeds or fails in the (steadily shrinking) few minutes during which that prospect is willing […].
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Presentation] 10 Helpful Tips for Choosing and Using Fonts
    It’s important to ensure that your font is readable, especially if you’re using it for longer bodies of text (like in presentations, pitch decks, and infographics). When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Below are my 10 favorite font tips. Content Creation Design
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 3, 2013
    [Presentation] Inside Sales Reps: Show a Strong Sense of Urgency Like the Bruins
    For example, they stay late, come in early, present new ideas, develop new messaging templates without being asked, and the list goes on. I love playoff hockey. especially love it when the Bruins are winning. sense of urgency is something that athletes possess; it’s definitely something inside sales reps need to possess as well.
  • CONVERSIONATION  |  SUNDAY, JUNE 3, 2012
    [Presentation] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
    Where IAB, as an association that wants to defend the online ad industry, obviously presents the results as very rosy, the underlying realities can show an entirely different picture. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances.
  • ILLUMINATING THE FUTURE  |  TUESDAY, JULY 16, 2013
    [Presentation] Crafting Your Signature Story
    You have to present a Signature Story that addresses the breakdown your buyer may be experiencing -– and the breakthrough solution that can address it. You have to vividly clarify the potential consequences of sticking to the present state. So what is a Signature Story? Your Signature Story should offer a proven path forward.
  • WRITTENT  |  SUNDAY, NOVEMBER 30, 2014
    [Presentation] 9 Must-Use Writing Strategies [+Examples]
    If your subject is as old as time itself, present it in a modern, relevant light. Image source. Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Captivating Opening Sentence. Sense of Direction: The Opening Paragraph.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 17, 2010
    [Presentation] Text “WhoCares?” to 66863
    Mobile marketing is about having a compelling offer that can be presented to a business person where they are at that moment – at a tradeshow, an event, or just passing by a billboard – and compel them to take an action. Is Text Messaging Relevant for B2B Marketers? Why Text Message? First, let’s look at why text messaging is popular.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Presentation] Content Quantity Diminishes Quality [Research]
    According to a research team's series of studies called the " Presenter's Paradox ," however, the perception that 'more is better' in gift-giving may not exactly be the best philosophy, and there are some valuable lessons that extend beyond gift giving and into other quality vs. quantity-based debates as well, including marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Presentation] BrightInfo: Content Recommendations Made Simple
    The recommendations can be presented on a fixed area of a page or as a pop-up. I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. The system has several dozen clients.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, SEPTEMBER 15, 2013
    [Presentation] Make Your Corporate Anniversary Worth Celebrating
    Client / Employee Gifts – If it’s deemed appropriate to give an anniversary gift to long-time clients, employees or suppliers, these gifts should be personalized and delivered in a very personal manner; either presented individually and in person, or accompanied by a customized letter from the CEO, managing partner or owners.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Presentation] 3 Unique Ideas from SXSW B2B Social Media Panel
    The presenters included Duane Schulz from Xerox Corporation, Jeanette Gibson from Cisco Systems ( @JeanetteG ), Shanee Ben-Zur from NVIDIA ( @sbenzur ), Susan Emerick (@ sfemerick ) from IBM and Melissa Chanslor from Text 100 (@ Chanslor ). The panel opened by covering social strategy and engagement. Show the connection from social to sales.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    Created and presented by:    . What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
  • SAZBEAN  |  MONDAY, MAY 7, 2012
    [Presentation] Social Business: Where It’s Been & Where It’s Going
    “Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). The best of “social business” is yet to come in my opinion and we have a lot of work to do in between.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 1, 2012
    [Presentation] Why Blogging Isn’t Growing Your Business (and What to Do About It)
    The above challenges really were just addressable symptoms presenting themselves from the larger malady – they hadn’t established a content strategy that showed them direct return on investment from their blogging efforts. This came as no surprise – I know they occasionally read our blog and can see that we are passionate on the topic. 
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Presentation] What B2B Marketers Need to Know About Schema.org & Micro Data
    The following tagging elements and syntax is present across all implementations of schema markup. Additional markup can be enabled if appropriate/applicable based on presentation objectives (example: an image gallery or proprietary information). But B2B marketers cannot ignore the potential impact. Important and required terminology.
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Presentation] How Pandora Leverages Personalization in Email Marketing
    His presentation at MarketingSherpa's 2011 Email Summit highlighted personalization as the key component not only of the product itself, but also of the product's marketing. In Pandora's case, this key element is personalization and it is present in most marketing initiatives of the company. Are you a Pandora listener?
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Presentation] B2B Retargeting – Benefits and Pitfalls
    When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion.  Increase brand awareness.
  • SALES CHALLENGER  |  SATURDAY, JUNE 29, 2013
    [Presentation] Should You Videotape Coaching Sessions?
    Coaching presents a valuable opportunity for videotaping for a number of reasons. Videotaping to enhance learning is a familiar idea; teachers are often encouraged to record and evaluate their lessons in order to identify opportunities for growth. Bad coaching can decrease staff engagement by 17% and actively degrades performance.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 28, 2010
    [Presentation] Nobody Reads. Get Over It
    If you present your sales strategy as a graphic novel, they won’t read it. It’s really not unusual to find people crying in the ladies room at work. Often it has to do with boyfriends, football pools or American Idol. Such was the issue of the lady sniffling away in the stall next to mine the other day. How fu*king hard is that?”.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Presentation] Best Social Media Stats and Market Research of 2010 (So Far)
    According to a Burson-Marsteller study , 79% of the Fortune 100 are “present and listening&# on at least one social networking plaform. And 85 percent believe “companies should not just present information via social media, but use it to interact and become more engaged with them,&# according to Paul Dunay. More than 1.5
  • WRITING ON THE WEB  |  FRIDAY, OCTOBER 28, 2011
    [Presentation] Memory + Emotional Attention = Content Marketing
    In a previous post, I wrote about Content Marketing Biases  and suggested you take the  Implicit Associations Test , the IAT presented by Harvard on the Project Implicit  site. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. Get them emotionally engaged. Easy-peasy.
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