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  • ANNUITAS  |  TUESDAY, JUNE 5, 2012
    [Presentation] A Strategic Approach to “Selling” Marketing Automation Internally
    Understanding their drivers will help you present a case that meets their felt needs. Discuss, don’t present. A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company.  The reason?  But often it will. 
  • LOOPFUSE  |  FRIDAY, OCTOBER 15, 2010
    [Presentation] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
    And then there are others, present company included, who use lead scoring to determine which leads will be followed up on by sales. The topic on hand – enhancing your CRM with Loopfuse.  One of his first comments was “what makes a lead qualified?” Loopfuse OneView will then assign each prospect a grade based on their score. LoopFuse ,Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 16, 2010
    [Presentation] The new realities of corporate blogging
    I’d love to hear your take on what I’ve presented! I’ve had the most fun over the last few weeks working with Billy Mitchell , Martine Hunter and the incredible professionals at MLT Creative in Atlanta preparing their company’s first major webinar. Dismissing customer comments as a measure of blog success? Digg this!
  • ANNUITAS  |  TUESDAY, SEPTEMBER 16, 2014
    [Presentation] INBOUND2014 – Leaders Set the Tone
    One final quote from Sinek’s presentation at INBOUND to make you think about the role of leadership, vision and the model to set for your organization…“the cost of leadership is self-interest.”. 'I am just back from a day one at INBOUND  and I am still blown away by the size of it. However, it was a lie. lie, a little white lie some may say.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 27, 2014
    [Presentation] 6 Tips For Using Video to Tell Your Story
    had the opportunity to attend a presentation on storytelling with video by Chris Miller, director of the Akron Digital Media Center and editor of the Akronist.com. 'By Rachel Kerstetter, PR Engineer. Producing and using video content effectively has been a popular conversation topic around the Sonnhalter office. So, again, shorter is better.
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Presentation] 17 Ways to Recycle Content and Triple Its Lifespan
    Recycle content from your presentations or consider converting eBooks into powerpoints to upload. Turn Presentations into eBooks. With slight modifications, your presentations or slideshows can be converted into PDF format and used for eBooks. 'Can a company ever have too much branded content ? Promote eBooks on Your Blog.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Presentation] 160 MORE Free Stock Photos You Seriously Need to Download Now
    Rather than presenting a stale website or spending a large portion of your budget on an image purchase, try selecting one of our business-themed photos to show off your business. The image is selected from the "Office Supplies" collection of photos, and fits seamlessly in the SlideShare presentation below. 1) Web Page Image.
  • THE ROI GUY  |  WEDNESDAY, JUNE 29, 2011
    [Presentation] Who Do B2B Buyers Trust?
    Videos have the largest impact during the first half of the buyer’s journey, used extensively during discovery to educate stakeholders on opportunities, during consideration to illuminate the business reasons for change, present case studies and provide solution overviews.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 31, 2011
    [Presentation] Do You Listen to Your Customers?
    The same is true when giving presentations , you have to make it entertaining if not interactive so you can keep the audiences attention. One of the most important rules of sales is to listen to your customers. As a sales person if you are doing all of the talking, your customer is probably going to fall asleep on the other end of the phone.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2010
    [Presentation] What is Webbiquity? How to Be Everywhere Online
    Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you. Welcome to Webbiquity! What exactly is that? If SEO is about getting your website onto page one of Google, WPO is about owning that page. Digg this! Tweet This!
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Presentation] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    So without further ado, I''d like to present you with 20 of my favorite websites, but way back in their early days: 1) Google. find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. 'I just picked up a new hobby. call it "Waybacking.". 2) Apple.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Presentation] Is Google Testing A New Feature? Showing Recommendations From Friends of Friends
    The term "Filter Bubbles" has been coined to talk about how personalization in search engines could potentially reduce diversity of search results , if an engine starts to know more about you and presents the articles it thinks you want to see, instead of a diversity of items. For example, see the query below for the phrase, "Google".
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Presentation] Google+ 201: 5 Steps to Get Started with Google+
    ’ You'll be presented with a few options, including linking to your Google+ page. 'If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 3) Claim your custom URL.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 23, 2012
    [Presentation] The Path to Finding Mobilizers
    The key to this tell is presenting disruptive insight in front of the customer – while we know Challengers lead with insight, your best customers will demand evidence and prod at a new idea to pressure-test it’s true credibility. It’s totally going to come in – and you can’t wait to announce you’ve hit goal. What you need is a Mobilizer.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 17, 2012
    [Presentation] Does Challenger Confuse Marketing with Sales?
    By Matt Dixon and Nick Toman. Some of the sharper criticism we’ve seen of the Challenger approach stems from observations that the guidance we offer confuses marketing with sales. . The job of marketing, the logic goes, is to focus on upstream demand generation and nurturing of leads. The job of sales is to drive those leads through to conversion. 
  • SALES CHALLENGER  |  WEDNESDAY, AUGUST 15, 2012
    [Presentation] The Do’s and Don’ts of National Sales Meetings
    We’ve seen presentations full of screen shots that are unreadable to all but the front row.  That’s right, it’s planning time for your national or global sales meeting. Seems simple enough, but as many of us know, it certainly isn’t. The Good. 1) Doesn’t everyone love a good way to fire people up? The Bad. 2) You’re giving away what? 
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Presentation] The Promise and Perils of NPS
    The presentations I saw at the conference are not about survey techniques or research methods, but about how companies orient their corporate focus around and then truly deliver an exceptional customer experience. (This i s a guest post by Shelley West of the Marketing Leadership Council , our sister program for heads of Marketing.).
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Presentation] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    But in this instance we aren’t referring to cookies in the lunch room, instead we’re referencing document or presentation sharing.  Encouraging sharing from those researching your content by providing presentations and documents via sites like SlideShare and Scribd.  As B2B marketers, we know the growing importance of B2B social media. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 16, 2013
    [Presentation] 10 of the Best B2B Facebook Pages
    This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand. 'Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. The key is to make sure your page is worth your reader’s time. Think we missed one? Enjoy!
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Presentation] How Vine Can Spice Up Your Brand’s Next Marketing Push #brands #branding
    For instance, if you want to teach users a lesson similar to the way Lowes and GE have, think of a few tidbits that would be useful to your customers, then determine the best way to present them. 'Since it’s debut in January, Vine has quickly captured the imaginations of businesses large and small. No confusing the message here.
  • VIEWPOINT  |  TUESDAY, DECEMBER 20, 2011
    [Presentation] Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!
    appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Customer acquisition. Database management. Demand creation. Inside sales. Lead generation. Marketing automation. Thank you
  • WRITING ON THE WEB  |  THURSDAY, JUNE 17, 2010
    [Presentation] Rant: The Problem with Formatting Sales Pages.
    We’ll use Instant Teleseminars so that you can see and follow her presentation on the web, as well as on the phone. Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. how to sell socks to centipedes. Entire Web fortunes have been made. Email. Buzz up!
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 5, 2012
    [Presentation] FREE Webinar with The Telephone Doctor
    We have marketing experts present incredibly useful marketing content every Thursday. Nancy Friedman, The Telephone Doctor, is our guest presenter this Thursday. As you probably know, we have started a marketing webinar series. We've had webinars on SEO, mobile marketing, mobile SEO, conversion optimization and social media.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 16, 2013
    [Presentation] Marketing Is In The Throes of A Buyer Revolution
    This is presenting enormous challenges for marketing to adapt when stuck in a product marketing mindset.  'The first step in effective marketing is listening, research and a solid understanding of your buyers. And so today, I would like to bring in Tony’s perspective to our  Future of Marketing  series. Tell Us About Yourself. Strateg
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 27, 2013
    [Presentation] 2023. The future of content marketing and what it means for you
    At present there’s huge demand for people who have well-rounded marketing skills, and this demand will grow immensely with more technology. At present, I reckon we’re only at the tip of the iceberg. What do you think content marketing is going to be like in 10 years time? It’s difficult to predict. Trends. More insourcing.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Presentation] What’s On The “To-Do List” for SaaS Marketers
    Despite the maturing of the SaaS market, there still remain many of the same challenges that presented when the technology first emerged. This forces marketing teams to present appropriate messaging to a variety of audiences hoping to engage at least one and nurture all those involved. Who’s Out There? Smarties. Know the Sell.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Presentation] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    'A nice benefit of working with a wide range of clients over the years has been the exposure we''ve had to the unique approaches in presenting a service or technology. The consistent challenge we see is being able to present those differentiators in a short 15 seconds window. Prospects will appreciate this. 2) Keep it simple!
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 30, 2011
    [Presentation] How to Use Web Seminars to Generate B2B Leads
    To reach your goals with these people you will need to present content that is relevant, timely, and unique. Send them a link to the presentation.  Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. Several of our Fusion Marketing Partners clients use web events to generate leads. Go forth and engage!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 30, 2010
    [Presentation] B2B Webinar follow up - Hurry up and wait.
    It is most important to have the presenter (s) of the event be the people that send the intitial email. This email should be nothing more than a "thank you" for your attendance and a link to the presentation that was given. To be aggressive or not be aggressive. That is the question. You've just had a wildly successful Webinar.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 22, 2011
    [Presentation] The 6 Stages of Successful Lead Management
    View more presentations from Eloqua. by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. Envision The Funnel. Facebook.
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [Presentation] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    The following are the types of email components marketers should test, and the percentage of email marketers who presently test these components: Subject line (72%). 'Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. Content (61%). Call to action (50%). Audience (30%).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Presentation] What the World Would Be Like If B2B Marketing Didn’t Exist?
    By turning your traditional tactics on their head and looking at how your product has made a difference, you are creatively telling your company’s story in a way that stands out among the dull brochures and over-processed PowerPoint presentations. Real Personalization Would Exist. We Wouldn’t Have The Same Repeated Messages. Final Thoughts.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Presentation] 5 Key Content Tips from Pubcon 2013
    The following people and their Pubcon presentations were instrumental in the creation of this post: Michael King , John Ellis , Dave Snyder , Jim Boykin , and Chris Boggs. And it’s no surprise that content was literally a buzzword. took away 5 key content tips * from Pubcon 2013. Have you used any of them successfully? Those days are over.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Presentation] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    Thank your college professors and create a Slideshare presentation. 'Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Bring back the comics. Join the meme party.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Presentation] 8 Ways What You Write Will Affect Your Bottom Line
    Think of the problems that they face, and use your blog to present solutions to these issues. The Devil’s in the Details: Mind Presentation. The Devil’s in the Details: Be Careful About Presentation. '99% of the time, the written word is the chosen medium for companies doing inbound marketing. Be Relevant. Lose the Fluff.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Presentation] Traditional vs. Digital: The Super Bowl Ad Grey Space
    As one tweet said , pre-releasing your commercial is the equivalent of unwrapping your presents before Christmas. 'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? But that is the price of a 30 second TV commercial spot during this year’s Super Bowl.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Presentation] What's Hot in Design? Stock Art Downloads Offer a Clue
    Those are a few of the lessons contained in Shutterstock''s third annual study of design trends , presented in the incredibly polished infographic below. 'A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Share your thoughts below. Design
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 3, 2010
    [Presentation] Social Media B2B Editor Speaking at Upcoming Conferences
    will be both presenting and moderating on a variety of topics, although they are variations on a theme, social media for B2B companies. Presentation: Content Marketing for Small Business. I have a number of speaking engagements coming up this fall and I wanted to highlight them here. September 23. Atlanta, GA. Moderator: Jeffrey L.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Presentation] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Personalization through dynamic content , however, can present something new to visitors each time they arrive on your site. I like going to a coffee shop and being asked “the usual?” I can smile, nod, and pay for my drink. It's more than the convenience of not even having to place an order -- it's also nice to be remembered. Step 2. Step 3.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. Share. “. Bart Albright.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    “ I think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. ” Share.
  • BIZNOLOGY  |  FRIDAY, APRIL 6, 2012
    [Presentation] The Sorry State of Internet News
    If you would like to learn about my past and present (if you know about my future please contact me immediately in private), you can check out my LinkedIn profile. Image credit: Getty Images via @daylife. am likely to step on a few toes here. In other words, I ain’t perfect. What I am, however, is a little frustrated. So what, you say?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Presentation] 2010 B2B Marketing Budgets and Mix Trends Research
    Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. Not so. What does work?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Presentation] 3 Free Content Curation Tools That’ll Enhance Your Social Posts
    The content is presented in a visual way, making it easy to scroll through and find interesting items to share. 'Social media is an important part of your small business marketing plan. Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time. Swayy.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 21, 2009
    [Presentation] Stop complaining and take action — now!
    When managers got ready to present to Mr. Immelt, he grew tired of the doom and gloom. The gnashing of teeth needs to end. Sure, the economy is tough and businesses are living with the status quo. This leaves CEO’s with a choice. They can cut and cut to try to survive or they can cut AND play offense — and prosper. Amen, Ram.
  • DELICIOUS B2BMARKETING  |  TUESDAY, MAY 18, 2010
    [Presentation] Content SEO
    TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve  used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees. Sub domain?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Presentation] Best Practices for Mobile SEO
    'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Presentation] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Few More Ideas for Content Marketers… Because your favorite content marketer deserves more than 20 presents. 'FRIENDLY REMINDER : Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 6, 2014
    [Presentation] Why Sports Websites Don’t Get Me: An Open Letter
    In fact, all of the websites I read, regardless of what they’re about, could probably benefit from these hints: Monitor my engagement, and respond by presenting articles that are most relevant to me. live in California, so when I check the schedule for upcoming games, the game times should be presented in Pacific Standard Time. Don’t.
  • ENGAGE  |  SUNDAY, MARCH 9, 2014
    [Presentation] Content Consuming or “Processing”?
    If the presenters were, in a real sense, marketing their insight to us, the audience, then what was the nature of our “engagement?” 'As marketers, we talk nonstop about engaging our audience. And we focus obsessively on the kinds of content we produce and the channels in which we distribute it. Watching? Listening? Taking notes? Learning?
  • SYNECORE  |  TUESDAY, MARCH 25, 2014
    [Presentation] Spring Cleaning: Getting Your Agency Organized
    recommend coming up with solutions to any organization problems you have and presenting your ideas to the team. 'I did my spring cleaning at home shortly after the New Year because, frankly, I was ready for spring. It’s already March 25 th here in Minnesota and it still feels like spring hasn’t quite sprung! Literally. Quit that now!
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Presentation] The Best Branded Content of the Week: April 6, 2013
    I have to give YouTube props for creating such an elaborate prank that included a live feed of two presenters announcing “nominees” for 12 hours on Monday. 'This week, the big brands put all of their content marketing efforts into Monday’s April Fool’s Day celebration. YouTube - Ready to Select a Winner. Google – Google Nose. Twitter – Twttr.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 11, 2012
    [Presentation] Are You Providing 'Big Data' For Your Inside Sales Team?
    I was once again reading the Harvard Business Review blog and I came across an article focused on integrating data into your product offering. also began to think about viewing my inside sales team as my client and my responsibility to provide them “informationalized” support.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 8, 2012
    [Presentation] Inside Sales Rep’s Zombie Survival Guide
    present to you, the Inside Sales Rep’s Zombie Survival Guide. All the recent news and hysteria about the onset of the zombie apocalypse has gotten the country whipped into a frenzy. With the plethora of zombie survival merchandise available, it’s easy to get lost in the shuffle (pun intended).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 17, 2012
    [Presentation] What Are The Golden Questions In Recruiting Sales Talent?
    I’m thinking about how the candidate presented on paper and now in person, wondering what their level of interest is for the position, and whether or not they have done their homework on our company. When I walk into an interview, a lot of things are running through my head. Ultimately, I want to be confident in: a. What did you do?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Presentation] Savvy Week in Review - August 19
    P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. We're going to have some fun. ;).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 1, 2011
    [Presentation] Sales Prospecting Perspectives Weekly Recap - Week of June 27th
    is vital you know the ins and outs of your service offering, but is it still possible to have a healthy sales conversation without memorizing a 50 page presentation. Happy Friday Everyone! can't believe that 4th of July festivities are already upon us! This summer is going by WAY too fast! Kelley describes a situation we've all experienced.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Presentation] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! As you start to think about your inside sales strategy for the New Year, it’s important to plan what you will bring to your inside reps to help them succeed on new and existing projects. By providing a CRM system like Salesforce.com, Zoho, etc.,
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 8, 2009
    [Presentation] Why We Can’t Resist Buzzwords and Gobbledygook
    We're pleased to present this guest post by Kathryn Roy of Precision Thinking. Kathryn shares her thoughts on why prospects struggle to understand what B2B companies are saying -- and offers a simple way to clarify messages. In 2007, David Meerman Scott wrote The Gobbledygook Manifesto. There was even a buzzword generator.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 4, 2013
    [Presentation] Book Review: Marketing in the Round
    Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Becoming a social business means change, which is never easy. This proliferation of literature acknowledges the changes social media brings to marketing.
  • BLOG MY CALLS  |  MONDAY, APRIL 29, 2013
    [Presentation] SEO Expert Answers Question: How Long Should it Take for an Agency to Generate SEO Results?
    Once the plan has been presented, you should look for weekly management and collaboration towards getting things done. 'We started talking about SEO results a few weeks ago when we wrote our 150 blogs in 50 days content marketing case study. We wrote 150 call tracking and marketing blogs in 50 days and saw amazing traffic results). 4) BUT.at
  • LEAD VIEWS  |  FRIDAY, FEBRUARY 25, 2011
    [Presentation] DAMN! ROI!
    For years marketing folks have presented their case, by stating it is difficult to measure the real ROI for their efforts because, no one can accurately measure, how many people are influenced by an advertisement or a press release or a news report. Customers have the money, the power and the information at hand to make informed choices.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Presentation] 22 Noteworthy Content Marketing Guides and Tips
    Drew Williams presents the concept of the “engagement ladder,” which helps map marketing content to all phases of the buying decision process, from solution education (such as analyst reports or industry studies) through vendor education and vendor consideration to decision support (e.g., 'Content marketing is a hot topic.
  • FUNNEL FOCUS  |  TUESDAY, JUNE 15, 2010
    [Presentation] What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee
    Marketers can either create more content like that to speed the buying process, or they can re-order nurturing tracks to present a more compelling combination of content determined by their prospects’ expression of interest. CD: You talk a lot about telling stories over time with content. Can you explain what that means for a B2B marketer?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Presentation] The Importance of Woozles in B2B Marketing
    As a B2B marketer, you must accept new mandates: Be discoverable: Discovery allows you to present your perspective early in the prospect’s research process. The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “).
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 17, 2012
    [Presentation] 3 B2B Social Media Lessons from Apple’s iPhone5 Launch
    Some of the negative reactions to the Apple announcement had to do with the presentation and the disappointment that Tim Cook is not the dynamic CEO and speaker that Steve Jobs was. Apple’s iPhone5 launch was covered in depth by the online tech sites and major news outlets, as well as everyone else on social media.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 24, 2014
    [Presentation] 4 Things You Should Know About Canada’s Anti-Spam Legislation
    Canada’s Anti-Spam Legislation site has all of the details and this presentation from the folks at Return Path helps you prepare for CASL. 'On July 1, 2014, Canada’s anti-spam legislation (CASL) will go into effect. Here’s what you need to know: What is Canada’s anti-spam legislation all about? LINK TO SUP FORM post].
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Presentation] How to Love Your Customers with Inbound Marketing
    Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. In today’s busy, information congested world, you need to love your customer to stand out. Love them.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Presentation] Seven Guides to Better Copywriting
    And all content, regardless of format—text, video, audio, presentation—begins with the written word. In this age of inbound marketing, content is king. The ability to arrange words and phrases in ways that capture interest and compel action is a skill at a premium. But good writing isn’t easy. How does the pattern work?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Presentation] How to Tame Panda and Penguin with WPO
    Such content can and should also be shared socially, reprinted (where allowed and with permission), and repurposed in other formats such as white papers, blog posts, and online presentations. 'Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. WPO Tactics for Panda and Penguin. Guest blogging.
  • SALES CHALLENGER  |  TUESDAY, MAY 20, 2014
    [Presentation] Get Things Done Faster and Better
    Lifehackers swear by Merlin Mann’s “Inbox Zero” system of e-mail management, which you can read about on Mann’s website or watch a presentation on. 'Besieged by an unending stream of e-mails, workers have had to find techniques to get things done efficiently in our chaotic modern offices. Lifehacking Principle #1: Capture Everything.
  • SAZBEAN  |  TUESDAY, JUNE 5, 2012
    [Presentation] How to Cultivate a Company-Wide Social Media Culture
    In this post, we’ll present you with some suggestions on how to create and cultivate an active, healthy social media culture in your office. The workplace as we once knew it — post-it notes, memos, fax machines — that’s all gone. Today, it’s all digital, baby. 1) Establish a social media policy for your company.
  • SAZBEAN  |  MONDAY, APRIL 16, 2012
    [Presentation] How Social Currency Is Driving Identity, Trust and New Industries
    Although this presents disturbing implications for online privacy – as the recent controversial trend of companies requesting job seekers’ Facebook login credentials demonstrated – it also means that as users of the Internet we are more accountable than ever before. What Leingruber hit on is something I refer to as social currency.
  • SAZBEAN  |  FRIDAY, JULY 15, 2011
    [Presentation] Digging in the Cache – Dr. Horrible’s Sing-Along Blog
    Time Magazine named the miniseries #15 in Time’s Top 50 Inventions of 2008, and it won the People’s Choice Award for “Favorite Online Sensation&# , and the 2009 Hugo Ward for Best Dramatic Presentation, Short Form. In the inaugural 2009 Streamy Wards for web television, the miniseries was awarded seven awards.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Presentation] 7 Sales Stats That Will Change How You Sell
    Your sales rep gets in the door, gives a sales presentation to a captive audience and…nothing. Sales Stat: After A Presentation, 63% of Attendees Remember Stories. These are the stories you should be telling when it comes to sales presentations. But not every habit is a good one. Sales Stat: The Best Time to Cold Call is 4-5pm.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 28, 2011
    [Presentation] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
      The future presents a very challenging question: How well do you know your buyer's decision models? This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    ( Image by Kenny Madden © All rights reserved ).   The Future.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [Presentation] Best of 2008: SEM Landing Pages
    12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 3, 2009
    [Presentation] Goodbye Job Boards, Hello Twitter! How to Use Twitter for Your Job Search.
    I just finished giving a presentation on utilizing Twitter for your job search today to an audience of in-transition professionals. While most of the professionals had a LinkedIn account (albeit half of them joined LinkedIn while being in transition), only a handful of them were on Twitter. There is still a lot of confusion and [.]
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Presentation] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    As the FDA''s website tell us , "Product claim ads must present the benefits and risks of a prescription drug in a balanced fashion.". 2011 - Present: Direct-to-Consumer Continues. 'Mom, I know you might have freaked out a bit when you read that headline. But don''t worry! Instead, they''re saying,"Hey, patients, this drug is great!
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 30, 2011
    [Presentation] Are You Targeting the Right Prospects?
    Business value as presented by your organization. How your offering relates to company needs as presented by your organization. I cannot tell you the number of times I have seen companies jump head-first into lead generation projects only to wonder why their efforts failed to deliver meaningful results. Define Who You Want to Target.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Presentation] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    Join us to learn how these changes present an opportunity for media companies to leverage social to be more nimble, while connecting with customers to drive innovation, win new business, and boost loyalty. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Aberdeen Group. increase.
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Presentation] Top 15 Content Marketing Predictions for 2012
    View more presentations from Content Marketing Institute. I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). Social Media & Content Marketing Predictions 2012. With nearly 80 contributors, the predictions were plentiful. Enjoy!
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 23, 2012
    [Presentation] 25 Motivational Sales Quotes
    All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really  inspiring quote. You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. Watson Jr .
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Presentation] What Makes A Successful Social Executive?
    The following infographic presents the most successful 25 Top Social CIOs in the country. The past decade has seen the emergence of the digital bazaar.  In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. 
  • ENGAGE  |  MONDAY, SEPTEMBER 12, 2011
    [Presentation] Why Distractions Mean Failure in Football and Marketing
    And how many emergencies don’t also present themselves as phone calls? O nce, after a loss, Tennessee Titans’ coach Jeff Fisher made this statement to the media about his team’s effort: “I think you have to be able to deal with distractions, put them in perspective and move on. Distractions are the primary reason for losing football games.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Presentation] Week in Review - Oct 14th
    This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Please. by @markwschaefer.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Presentation] Vital statistics for every B2B marketer
    85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. 75% of B2Bers participate in microblogging (eg.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Presentation] The Beauty of Imperfection
    FINAL NOTE Two years ago, on December 23rd I was wrapping Mary's Christmas present when we got the call that she'd fallen into a coma. After I shared this story in today's newsletter, many people asked me to post it on my blog so they could share it with others. So, here you go. She was the first person I'd ever known with Down's Syndrome.
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Presentation] A Look Back at 20+ Years of Website Design
    Different elements could now be positioned in different sections of a web page, so designers had to consider the best way to present their information to the user. 'Web design has come a long way since 1991 when the first ever website was published. Antiquity. It was dial-up modems, or it was nothing. but it still has some limits. Rebirth.
  • THE ROI GUY  |  TUESDAY, DECEMBER 2, 2014
    [Presentation] SiriusDecisions Interview - From Pitching Products to Selling Value
    But it’s not about just about making more customer calls or spending more time giving customers presentations. It is most frustrating to prospects to spend time with a sales rep answering questions, only to be given a canned one-size-fits-all presentation in the end. What is the Value Gap? am a golfer, but not a good one.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Presentation] 135 Icons For You to Use Whenever, Wherever [Free Download]
    10) Your Next Presentation. Gotta impress the boss during your next monthly marketing meeting with a presentation? 'We''ve alllll been there before. You know how important visual content is. You''re on a tight deadline. You have an abstract concept that you need to convey. nothing. icony. No attribution needed. Think again.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 16, 2012
    [Presentation] 5 Tips on #Qualifying Partner-Referred #Leads
    However, partner-sourced business can be trickier than marketing or outbound-sourced business because it includes a number of complex factors that aren’t present in business that originates from within a company. An effective partner referral model should triple your lead volume and brand awareness. Set Up Scoring for Partner-Sourced Leads.
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Presentation] 5 Critical Content Marketing Tactics to Consider Now
    Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Identify Best Converting Content.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 18, 2013
    [Presentation] The Favour of a Reply is Requested– Why We Should Start Loving Email Again
    probably spent hours constructing presentations about the new age of customer conversations, the inevitability of one-to-one marketing and, naturally, the immense efficiencies of this incredible new relationship tool. Do you remember when email was invented? But is it quite time to pasture this old plough horse? don’t think so. m not picky.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 9, 2011
    [Presentation] Eight Distractions for B2B Marketers
    would bet that if you looked up your top 15 Corporate Overlords on LinkedIn you would find at least a few missing entirely and most of those present with a handful of connections and a photo from 2002.  Stuck on a project charter review call with the Hand-Wringers? Bored with the Keebler Elves’ mandatory due diligence training module?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Presentation] Mapping the Social Media Landscape
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. Please share!
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Presentation] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 20, 2010
    [Presentation] CEOs and Marketing Metrics
    Similarly, CEOs must work to have Sales and Marketing present their views of revenue projections, and the needed investments, in a coordinated fashion. Done well, this structure and encouragement can facilitate a transition to a buyer-centered, efficient marketing and sales organization.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, APRIL 30, 2009
    [Presentation] The SaaS Experience; Application, Knowledge, Best Practices
    Very often, a third party provider of documentation software is used that provides the ability to store and present information, and allows users to search for information in a variety of ways. Our customer success team recently released our Customer Central portal , which provides a wealth of material to aid in customer success.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Presentation] 55 Free Templates to Make Visual Content Creation Quick & Painless
    SlideShare presentations are great for showcasing content that is best presented in a more visual way -- like tips, best practices, data, visual examples, and content that tells a story. 10 Lessons From the World''s Most Captivating Presenters. 'Visual content is in high demand. And in social media? But honestly. How, you ask?
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