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  • B2B LEAD BLOG  |  MONDAY, AUGUST 1, 2016
    [Presentation] Data Enrichment and Its Role in Account-Based Marketing [Webinar]
    During last week’s Thursday webinar, Data Prerequisites for Account-Based Marketing Success, presenter Misty Hobratschk discussed the role of data enrichment in account-based marketing (ABM), covering the data prerequisites for a successful ABM approach and the value of database quality. Missed the webinar? Not to worry.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Presentation] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Some forms of content that make sense in a resource content library include: Presentations. For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits.
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Presentation] How Cluttered Is the Advertising Landscape, Really? [Timeline]
    Marketing that presents the right information to the right person, at the right time. Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. Surely it wasn’t always this way, right? False. couple things became crystal clear.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 14, 2012
    [Presentation] Are You Facing Sales Fatigue?
    While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Are You Facing Sales Fatigue? The past three years have been a challenge for most partner organizations.
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Presentation] Does Your Brand Need a Local SEO Strategy?
    Finding ways to support these services not only provides a nice incentive to help retain your audience, but also gets your specific business present on other web pages, providing for easy backlinks and potential for additional search visibility. The checkout is a single counter with a mechanical register, cash only. Marketing SEO
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Presentation] 5 Tools to Battle Social Media Content Overload
    Twylah analyzes your entire Twitter stream and then presents you with a new, beautiful rich-media site based on the topics you are tweeting about. This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Summify. Buffer. SocialBro. Bottlenose. Twylah.
  • B2B LEAD BLOG   |  MONDAY, JULY 25, 2011
    [Presentation] Webinar Replay: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions
    Here’s a taste of what he presented: • 78 percent of sales goes to the company that responds first. • An average of 43 percent of companies never respond to inbound leads. Not a minute passes in this webinar without Dave presenting some type of data you can use to speed leads into your sales pipeline. In 2013, there will be 2.3
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 27, 2014
    [Presentation] 10 Marketing Tools To Be Thankful For
    Visual creation tools - Content increasingly drives our marketing communications, so tools that allow us to build out infographics for presentations help deliver a better demo experience, and can serve other educational purposes to better engage with our audiences. 4. Marketing is evolving in many exciting ways. To mark the U.S.
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Presentation] The Best Branded Content of the Week: April 6, 2013
    In the video, YouTube thanks all those who have participated in the contest and says that teams are working tirelessly to sort through all the “entries.” I have to give YouTube props for creating such an elaborate prank that included a live feed of two presenters announcing “nominees” for 12 hours on Monday. Google – Google Nose. Twyttyr?
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Presentation] 5 Key Benefits of Email Marketing
    Here’s why: Email marketing presents more opportunities for your business and drives a better. Opentopic blog >> opentopic.com With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Presentation] 5 Key Benefits of Email Marketing
    Here’s why: Email marketing presents more opportunities for your business and drives a better. Opentopic blog >> opentopic.com With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Presentation] Why the digital advertising ecosystem loves native
    Opentopic blog >> marketingland.com Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile as smartphones take center stage in day-to-day life.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Presentation] Why the digital advertising ecosystem loves native
    Opentopic blog >> marketingland.com Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile as smartphones take center stage in day-to-day life.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Presentation] Getting Started with Lead Scoring and How to Optimize Deployment
    To learn more, download the slides from today’s presentation below: The Definitive Guide to Lead Scoring. View more presentations from Marketo. by Katie Byrnes In the most recent Revenue Masters webinar reviewing Marketo’s latest eBook, The Definitive Guide to Lead Scoring , Andrew Spoeth, Sr. Online activity log.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Presentation] What is Outside-In Marketing?
    We also made a conscious choice to lighten up the presentation. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book. When it was published in 2010, most SEOs were trying to game Google’s algorithm. It was too deep.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 4, 2015
    [Presentation] 4 Ways to Optimize Email for Your Buyers
    Personalizing frequency by the type and immediacy of the information presented keeps buyers engaged and responsive. The resurgence of email marketing means more opportunity for email marketers – so how can you optimize your email marketing campaigns to take advantage of this? Customize the Subject Line  . Don’t waste this valuable space. 2.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 3, 2012
    [Presentation] Be Prepared And Make The Most Out Of Your 30 Minutes!
    Organize your calls much like you prepare for a presentation and go down your punch list. There are several factors that go into a successful weekly client call. The objective is to make the most out of the 30 minutes you have. You may be saying to yourself “Is that all Jill? Be confident, polished and speak concretely about your week.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Presentation] 5 Things You Can’t Blog Successfully Without
    Are you presenting the information in a manner that appeals to them? Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to  $800,000 per month ! You just can’t.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Presentation] How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner
    Designed to help people remain both present and open, these prompts promote the importance of curiosity when assessing a situation. 2) Consume content that's outside of your comfort zone. The other day, I was in the grocery store. overheard a cart-bound little kid asking his mom question after question. We need to be more curious.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Presentation] 10 Great Ideas for Valuable Curated Content
    Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) Presentations/Webinars: These days, the smartest presenters and speakers are making their presentation slides and webinar archives available online via websites like SlideShare.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Presentation] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    Your goal is to fill in those gaps, but the only way to do that (it seems) is to present long lead forms – dooming your conversion rates. Think about the last time you went to an amusement park. What I’m saying is, imagine a place that is hectic and exciting, with a lot going on and more than a little bit of sensory overload!
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Presentation] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Existing Content - Audit your company for existing content that could be repurposed into blog posts (such as executive presentations or excerpts from ebooks or whitepapers). We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs. Long story short, there were no more golden eggs in the pipeline. Analyze This.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    The best part is, the book is written like Marty and Lauren speak, making it extremely fun to read (especially if you’ve ever seen Marty give a presentation). The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Here are five of the top takeaways: Tools Can’t Do It All.
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Presentation] Why You Must Know Your Social Media Followers
    You must put careful thought into the type of content you share, the topics covered within it, and how that content is presented. Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Presentation] The Power of B2B Lead Nurturing
    This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about. As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will. eventually and I want to educate you on this important marketing topic of lead nurturing. Lead Scoring ). Great move by Slideshare!).
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 30, 2012
    [Presentation] Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Sponsor: True Inflence. Overview. When everyone’s shouting, no one hears anything.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Presentation] B2B CMO – What Type of Ethical Manager Are You?
    Unfortunately, at present, few managers reach this level. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Presentation] Rated I: For Strong Infographic Content
    They are an awesome way to clearly present complex information. Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. Production.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [Presentation] This is the week that was: Apps, hacks and content marketing advice
    Online tool of the week: The key to a successful website is clear presentation of information that allows users to find and engage with content that is useful and relevant to them. February is a short month but there’s been loads of interesting stuff flying about this month. Watch the well-put-together overview video here: https://slack.com/.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Presentation] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    The thing is we don’t have a set presentation. When I go into meetings, I don’t even do a presentation anymore -- I just talk to them about what BuzzFeed does in general, and show them some examples of what we’ve done with brands. This post originally appeared on the Sales section of Inbound Hub. But what exactly does BuzzFeed sell?
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Presentation] Fixing the Appalling State of Marketing in Florida
    The calls and web research will continue as well: David Meerman Scott recently created a great SlideShare presentation entitled The New Rules of Sales that said Every company is in Sales today. Asking «COMPANY_NAME» 5 direct marketing questions. You can check it out here. Because buyers changed and hold the power today.”. Love comments here.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Presentation] A review of the book, Pitch Anything, by Oren Klaff
    Unless your message is presented in such a way that the croc brain sees it as new and exciting, it is ignored. After talking for a time, the presenter glanced over at Steve. But using frames, the presenter realizes he is getting a power frame distrupter. Is the book well written and easy to read? We give this book 5 stars.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 30, 2013
    [Presentation] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
    Click here to review the on-demand webcast / download the presentation: [link] yP. I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). The other 3 homes on the block, these homeowners are the ones where the provocative approach most applies.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 24, 2015
    [Presentation] Aer Lingus Engaged Customers with the Right Offers Between Ticket Purchase and Travel Date
    However, this presents something of a problem for, say, a car dealership whose customers only purchase once every five to ten years. Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. ” email, which provides pre-flight information.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 19, 2013
    [Presentation] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
    Often, sales reps use the excuse, “I have my email for that,” when they’re presented with a new tool. It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Presentation] 10 Analytics Red Flags All Marketers Should Look Out For
    Under performing pages might have great content, but perhaps they are hard to find, lack a decent mobile presentation, or just aren''t linked within the content of your site and blog. 9) Monthly Visits from Referrals: Aside from generating content to rank organically, we''re also creating content to other websites will link to us. Analytics
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Presentation] Laugh and Learn featuring @fearlesscomp | Episode 31 : Thank an Engineer
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Laugh and Learn Episode 30 | Thank an engineer. In this episode, we show how a company can make fun of world without their products. Thanks ladies.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 5, 2011
    [Presentation] Sunday Post: Lunch with Vincente
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Monday through Saturday, we share insights on B2B lead generation and marketing. Sundays are reserved for other thoughts about life, love and career. simply asked questions. They love to tell them.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Presentation] How Marketers Can Get Their Content Listed in the Upcoming Apple News App
    When you are done adding your feeds rename each section to how you want it to be presented on a Mobile Device. I am thinking you will want to keep each one short and sweet. After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. Do that here. Content
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 14, 2012
    [Presentation] 5 Ways to Differentiate Your Company in a Highly Competitive Market – Last Chance to Register
    Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Overview. When everyone’s shouting, no one hears anything. Some actual case studies.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 13, 2011
    [Presentation] Find New Customers introduces a new service – Executive Communications
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Quick! What’s the biggest challenge faced by most B2B companies today – faced by senior executives in those firms? Answer: Getting the message out. So what?
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Presentation] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    Earlier this week, you might remember we posted a SlideShare presentation titled, “ Crap. The concept behind the presentation was that marketers (in every industry) are catching on to this “content marketing” thing and it will increasingly become more and more difficult to rise above the noise. Here we go. Got it. Want to see more?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    [Presentation] Internet Marketing Grinders Are Winners
    This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Image via Wikipedia. by Frank Reed. Internet Marketing Internet marketing
  • MARKETRI  |  MONDAY, FEBRUARY 11, 2013
    [Presentation] Get the Best Return for Your Marketing Investment (and Make Sure Your Plan Doesn't Flop!)
    Once a marketing plan is drafted, your marketing professional will typically present and explain it to you for initial feedback. When it's in final draft, the next step is to present it to the team, gather any last items of feedback and air out any issues before proceeding. Let's start at the beginning. Is everyone on board?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] 15 of Our Favorite B2B Content Marketing Tips
    Visually presenting data is an excellent way to share. “Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. The proper people, tools, and strategies all need to be in place before the content ship can sail.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 7, 2012
    [Presentation] Are QR Codes Redonkulous for B2B Marketing?
    When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. A QR code on the one sheet or brochure can help them get to the site quicker, without keying in a (sometimes) long URL.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Presentation] 10 Phenomenal Blogs in Totally Boring Industries
    The homepage of Neenah Paper looks just like a media site -- lots of featured stories, all presented in a highly visual layout that''s similar to Pinterest. Warning: The following blogs are gonna be boring. But, there''s no denying that these blogs absolutely rock. So prepare yourself to be blown away. And who knows? 10) Neenah Paper.
  • KEO MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Presentation] KEO Marketing to Reveal the 5 Most Difficult Challenges Facing Tech Marketers and What the Most Successful Companies are Doing to Solve Them
    Presentation at Arizona Technology Council’s “Lunch and Learn” Event October 27, 2015. PHOENIX, Ariz., October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc. The event will be held from 11:30 a.m. to 1:00 p.m. at Axosoft located at 13835 N.
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [Presentation] The Most Untapped Leverage Point For B2B Growth
    Accessing other stakeholders and influencers (especially your contact’s boss or direct reports) can present opportunities to build groundswell and internal pressure within prospect organizations — so getting the meeting becomes less of a challenge. Bonus: your competitors are probably oblivious to its power. It’s also expensive.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 2, 2013
    [Presentation] B2B Marketing: 6 essentials for testing your teleprospecting
    On a website, you can completely control the presentation of value. Tweet For years, marketers have been testing messages on emails, websites and pay-per-click ads to determine which ones drive the most sales. MECLABS has its own leads generation group working with clients to help them drive more revenue through teleprospecting. Control.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 26, 2010
    [Presentation] Let's have a little talk about giving talks
    You've all heard that most people are more afraid of death than giving a presentation. You should have seen the students in this class when it was the first time for them to present. These poor kids had managed to figure out how to combine the fear of dying and presenting into one giant panic attack. Everyone. It was agony.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Presentation] Lead Optimization: 10 audience questions answered
    Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. If he doesn’t, he’s just an inquiry. Do they get it?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 22, 2011
    [Presentation] The 6 Stages of Successful Lead Management
    View more presentations from Eloqua. by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. Envision The Funnel. Facebook.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Presentation] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 1, 2016
    [Presentation] #SEJSummit 2016 Chicago Hits on Key Actions for Search Marketers
    Featuring a single track of vetted, keynote-style presentations given by industry experts and several networking opportunities, the event left us excited about the future of search and eager to put all the expert tips we’d heard into practice at our organization. — Phoebe Fasulo (@Fassooo) June 19, 2016. Pay Attention to AMP.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Presentation] 6 Overlooked Ways to Win More New Clients
    The way your agency presents itself -- from your website down to your email signatures -- really matters to prospective clients. Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Presentation] Why Sales and Marketing Don't Get Along « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy. No news there.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 12, 2013
    [Presentation] 3 Lessons Macklemore Can Teach Us About Content Marketing
    And the comment immediately made me think of content marketing and spreading the word. Clearly, there are lessons for content marketers in the way some artists have adapted to the new “sharing economy”–the world where people are sharing everything from their homes, to their cars, to their music. Trust Your Content and Tell a Story.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Presentation] 7 of the Best Pieces of Free Video Editing Software
    Here's a SlideShare presentation with more stats that illustrate the importance of video. Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen , businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Still not convinced? Source: Softonic ).
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Presentation] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead, I changed the copy to appeal to both new and repeat visitors (while still keeping my personality present -- see “tacos” below). At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Like any good marketer will do, I sat down and did the math. Groupon.
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Presentation] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    Behavior:  Present content and messaging based on a user’s actions or inactions on a device. How can they do it? Take a page from Hollywood, which understands that they need to be on top of the latest trends in order to create compelling content that captivates their audience. You go it—the use of a mobile device. In fact, in the U.S.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Presentation] 3 simple tips to build good local links
    There are plenty of opportunities present within your day-to-day business interactions. Links from other websites are essential for search optimization and improving your website’s search visibility. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials. Create local discounts. Conclusion.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Presentation] Contagious Content: Facebook Posts That Get Shared Like Crazy
    See Brian Carter present (Wednesday, 4/10/2013, 11:10am) on the topic of Turning Social Ads Into Sales , and hear about how  Contagious Content fits into your social sales funnel! by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Who Cares About Shares? was viewed by four times as many people as it had fans.
  • PAUL GILLIN  |  WEDNESDAY, MARCH 7, 2012
    [Presentation] CIO Challenges Educators to Stay Relevant
    You can see Dr. Pendse’s 23-minute presentation below. Wichita State University CIO Dr. Ravi  Pendse  last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Our young people are looking for complete convergence. For example, “They require creativity.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Presentation] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
    Product usage data presents infinite opportunities for marketing in-product (e.g. Author: Celia Brown Cloud technology has revolutionized the way we develop, deploy, and buy software. Marketers who are willing to step up their game will embrace Cloud and engage in strategies like those below to transform the customer experience. 1.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Presentation] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    In his long-running (more than 400) podcast, Joel presents key insights about the state of marketing through interviews with industry leaders. You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 16, 2013
    [Presentation] Make Your Website Rock: 3 Cool Tools
    FiveSecondTest collects all of the responses for you, extracts the frequent keywords and then presents the data with easy-to-understand graphs. It’s pretty eye-opening to see how sites are presented and just how much there is to digest in five short seconds. One of the core ingredients to any online business is a solid website.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 2, 2012
    [Presentation] How to Build a Lead Qualification Team
    Establish quotas that the team needs to meet and present the results on a weekly basis. Offer opportunities to tftake part in sales methodology training, time management training and presentation skills training. Businesses that pass leads to the sales team without any qualification convert as few as 5% of all leads. The Manager.
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Presentation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    Sales cycles are taking longer than ever, lengthening by 24% over the past two years, this according to research by SiriusDecisions. Just two years ago, the average sales cycle was 6.4 months, but deals are now taking much longer to close, extending to just over 8 months. Why the longer sales cycle?
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Presentation] Heads Up Sales…Change Is Coming
    Not long ago my team and I were presenting insights into their buyers to a client. One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [Presentation] A content marketing framework for the digital age
    Also, the book of Youtility is loosely based on the keynote presentation of Youtility, so that made the narrative structure of the book a little easier to get. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. think he is one of the great minds and entrepreneurs in this marketing space.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 20, 2012
    [Presentation] 5 Steps To Connect With People Outside Your Network On LinkedIn
    Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know. 
  • WRITTENT  |  MONDAY, MAY 19, 2014
    [Presentation] 7 Must-Do Things for Successful Content Marketing
    Content can include such items as an article or blog post, a video, an infographic, an image, or series of images, an audio podcast, a slideshare presentations, or user-generated content, such as comments at the end of a blog post, for example. 7 – Create Outstanding Content Every Time. Image Source. Image Source.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Presentation] Spring has Sprung, and So Should New Sales and Marketing Practices
    There is a cold hard fact: the old selling approaches don’t work well in today’s environment: • Product Selling: Approach today’s buyer with a product selling approach, presenting features, functionality, and benefits, and the buyer’s eyes will glaze over. But the season is not the only change in the air. How to Fight Frugalnomics?
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Presentation] The Perception of Social Media Marketing: it’s a Free Lunch
    However, if you don’t at least listen to your clients, and if you aren’t present where your customers and prospects are in some or the other way (and that’s increasingly on social media and networks as well), you will definitely not succeed in providing better customer and business value in every stage of the customer life cycle and buying journey.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 1, 2015
    [Presentation] Two Brains: One Story
    My bi-modal education helps me to present ideas and teach concepts. As a storyteller with a degree in electrical engineering, I’m about as dual-brained as one can get. attend both the churches of Pathos and Logos. My left brain is filled with the gospels of physics, mathematics, and the creeds of deduction and induction. List all the facts.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Presentation] Marketo’s Definitive Guide to Lead Scoring
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. What do you think?
  • THE ROI GUY  |  MONDAY, NOVEMBER 10, 2014
    [Presentation] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014.
  • CHIEFMARTECH  |  MONDAY, MARCH 21, 2016
    [Presentation] Marketing Technology Landscape Supergraphic (2016)
    Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ). It is intended only for discussion purposes.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Presentation] Is 2013 the Year Marketers Lose Keyword Research?
    Well, there's no time like the present, right? Trying to perform keyword research to inform your SEO strategy is tough these days. Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. And it’s getting crowded under that carpet! What's Actually Going On With Encrypted Search.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Presentation] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    Plays based on interviews with more than 150 social business leaders and influencers, as well as Fidelman’s personal experience leading social business change, are presented in a simple and strategic manner, supported by historical facts and modern day illustrations. Acknowledge the Revolution. It is happening all around you. Socialized!
  • PUREB2B  |  SUNDAY, AUGUST 7, 2016
    [Presentation] How to Lose a Lead in 10 Ways
    Ignoring your personas is similar to giving a presentation without knowing who your audience. Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Ignore Your Leaky Sales Funnel.
  • SNAPAPP  |  MONDAY, SEPTEMBER 14, 2015
    [Presentation] Your Event Dream Team
    People change jobs, make referrals or get promoted – today’s “Senior Specialist” is tomorrow’s “Director.” Be present and attentive. I’ve been packing my bags for weeks for the biggest tech event of the year: Dreamforce! The notoriously loud and large event means marketers need to do even more stand out and be heard. The Dream Team!
  • KEO MARKETING  |  TUESDAY, JULY 5, 2016
    [Presentation] Modern Website Design: Design With The End in Mind
    This style presents navigation information in the form of rectangular pictures along with one sentence that describes the next step. Are you planning a website redesign?  Before you invest time looking at all the new web design trends, think of this: Today’s modern website design is all about results. So how do you get them to stay? 
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    Created and presented by:    . What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Presentation] From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned
    Hello, my name is Tyler. [ Hi Tyler! ]. And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline. could be heard throughout the office day and night. How could that be? As it turns out, we weren’t.
  • JUNTA 42  |  TUESDAY, DECEMBER 27, 2011
    [Presentation] Top 5 Content Marketing Articles of 2011
    This post, from an analysis of managing editor Brandon Copple’s presentation at the 2011 Confab, tells you exactly how Groupon does it, from staffing to style. The title of that post was “ Why Content Marketing? “ At that time, most people didn’t even know what content marketing was. Here’s to a fantastic 2012.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Presentation] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    Feel free to flip through the tips in this SlideShare presentation in full screen, or read them in their entirety below. This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. It’s understandable why some marketers remain unconvinced, too. The Bottom Line.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Presentation] What Social Media Marketers Can Learn From Miley Cyrus…
    As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. Ultimately, what’s worth our study is the ubiquity and persistence of Miley’s re-branded persona. Be strategic.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Presentation] Can CRM Add-Ons Replace Marketing Automation?
    Each method has advantages: - separate systems can present specialized marketing functions without getting in the way of sales activities. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Presentation] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    Using a white paper as an example, you could break it into multiple posts that present easy-to-grok concepts from the larger paper. If your audience doesn’t have time to read and/or you want to present a topic that’s best served by “showing”, how-to videos fit the bill. Reuse. Recycle. Repurpose. So let’s do it. SEO love. Blog posts.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Presentation] 3 Tips for Boosting Buyer Involvement
    When winning entries have been chosen, present them to your entire audience, along with a total cost for producing those items. Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. Let Buyers Choose Inventory. Ecommerce
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Presentation] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    The ability to aggregate information about your customers gives you unprecedented power to present a message that will resonate with them, based on known web behavior. Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. So how do you keep up with the times?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Presentation] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. But never fear! Blogs, Slideshares, and Infographics. Callbox.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] How to Propel Revenue by Shifting Your Sales Energy Use
    This Thursday, February 21 st at 11:00 am Pacific, Nancy and Janelle Johnson, Director of Demand Gen for Act-On will present “ 30 Seconds Matter: How to Propel Revenue by Shifting Your Sales Energy Use ,” a webinar focused on how to make the most out of the limited time sales people have for actual selling.
  • WRITESPARK  |  TUESDAY, JULY 9, 2013
    [Presentation] Better Targeting of IT Buyers with New Content Marketing Insights
    Of course, you could define the criteria in a way that will present your product in its best light. A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Four insights in particular caught my attention. Serial IT Specialists. Globally Relevant Content. Comparison Content.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 5, 2012
    [Presentation] The Easiest Way to Get Started with Marketing Automation? Answers in the Pictures.
    This makes it even easier for me to doctor photographs for my presentations. Here’s more proof that the apocalypse is near: I’ve discovered the “remove background” feature in Powerpoint. The fabric of reality cannot long survive so much stress. It’s a high wall indeed, and many companies just can’t climb it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Presentation] Savvy Speaks: Inspirational Marketing Campaigns
    It's subtle and complex, making its point through a story rather than a presentation of features or discussion or benefits. As creative communicators, we naturally draw inspiration from a variety of sources. Sometimes it's a marketing campaign from a totally different industry that gives us a little creative burst. One kind of clean."
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Presentation] Using Social Media to Tell Your Story
    Telling Your Story with Social Media Once you have your audience, social media gives you a platform on which to present the opening paragraphs of your company’s story. Social media not only provides a presentation channel, it also opens the door for your audience to contribute to your story. People find stories compelling.
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Presentation] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    BONUS: SEO Past, Present, & Future Sneak Peek. SEO: Past, Present, and Future from HubSpot All-in-one Marketing Software. Poring over the content we put out this past week at HubSpot, one word really stuck out to me. It wasn''t some newfangled buzzword , nor was it a word that''s particularly exciting or memorable. The word? Enjoy!
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