Page 40 of 82 Previous | Next 
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Presentation] The Top 3 "Back to School Tools" for B2B Marketers
    SlideRocket is a Web-based presentation tool that makes collaborating on multi-media shows simple, no matter where your staff is located. To share SlideRocket presentations, you only need to share a link to your presentation instead of printing or emailing large, clumsy files. Now my inner nerd is really shining through, huh?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Presentation] The 19 Best Content Marketing Blogs From 2014
    Alex opens with this great line: “ We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.” 'Yep that’s right! It’s roundup time. In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 15, 2012
    [Presentation] A Framework for Real Time Decision Management: How SAS RTDM Fits In
    The results are usually displayed in a slot on a Web page or call center screen, although they could also be presented in an email, mobile device, or other channel. I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. There are many possible reasons for the slow adoption. deployment model.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 21, 2010
    [Presentation] Customer Service at its Best: Wind Mobile
    Provide a public forum for feedback : Ever go to a seminar and have the instructor/presenter ask you to fill out a survey on how they did? For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. Chad H.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 3, 2007
    [Presentation] What Makes QlikTech So Good?
    But those tools have to be set up by somebody, who has to design the database tables, define the joins, and very likely specify which data elements are available and how they’re presented. in a future post. Perhaps I shall. But I think it’s important to first explain exactly just what makes QlikView so good. Perhaps their U.S.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Presentation] Week in Review - Oct 14th
    This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Please. by @markwschaefer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Presentation] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Readability (scan-ability) and presentation layout matter as well though. 'Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup. Event/Trade Show Review.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 30, 2011
    [Presentation] Are You Targeting the Right Prospects?
    Business value as presented by your organization. How your offering relates to company needs as presented by your organization. I cannot tell you the number of times I have seen companies jump head-first into lead generation projects only to wonder why their efforts failed to deliver meaningful results. Define Who You Want to Target.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Presentation] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    Join us to learn how these changes present an opportunity for media companies to leverage social to be more nimble, while connecting with customers to drive innovation, win new business, and boost loyalty. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Aberdeen Group. increase.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 23, 2012
    [Presentation] 25 Motivational Sales Quotes
    All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really  inspiring quote. You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. Watson Jr .
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Presentation] What Makes A Successful Social Executive?
    The following infographic presents the most successful 25 Top Social CIOs in the country. The past decade has seen the emergence of the digital bazaar.  In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. 
  • ENGAGE  |  MONDAY, SEPTEMBER 12, 2011
    [Presentation] Why Distractions Mean Failure in Football and Marketing
    And how many emergencies don’t also present themselves as phone calls? O nce, after a loss, Tennessee Titans’ coach Jeff Fisher made this statement to the media about his team’s effort: “I think you have to be able to deal with distractions, put them in perspective and move on. Distractions are the primary reason for losing football games.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Presentation] Vital statistics for every B2B marketer
    85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. 75% of B2Bers participate in microblogging (eg.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 13, 2013
    [Presentation] The technical mediation: helping resolve technology disputes
    Mediation is not arbitration; in an arbitration the parties present their cases to a third party for a decision to be rendered. In a mediation the goal is to have the parties present their positions to each other, then work on solutions with the mediator acting as a facilitator for those discussions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Presentation] The Top 25 Posts of 2012
    Our Content to Customer presentation laid out how Eloqua approaches content, and how it aligns to the sales cycle. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. To our subscribers, thanks for hanging out all year. Enjoy!
  • FATHOM  |  MONDAY, FEBRUARY 10, 2014
    [Presentation] AIDA Is Dead! Long Live Buyer Complexity
    Consider “ The Purchase Loop ” (pictured below) as presented by Latitude Research and About.com. Customers are Web-ready and ever-present. 'I’m not the first to say this, but I want to put something to rest. OK, yes … but it’s not that simple anymore. AIDA doesn’t do any of this. Be socially aware.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Presentation] Marketo’s Lead Nurturing in Less Than 5 Minutes
    For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. Topics include: . Enjoy!
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Presentation] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. Interesting, relevant content presented in an engaging manner will then ensure good readership. 'HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. Define value creation. How do you define value?
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Presentation] Big Changes to Bing Means Improved User Experience, Continued Growth
    32% of the share of telecommunications clicks from the paid search industry occur on Bing, 31% of financial services clicks, 28% of retail, 34% of Auto, and more (see image below from their PPC Hero presentation). 'This past week our Bing Ads account rolled out the new interface. Imitation is the greatest form of flattery after all, isn’t it?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 16, 2012
    [Presentation] 5 Tips on #Qualifying Partner-Referred #Leads
    However, partner-sourced business can be trickier than marketing or outbound-sourced business because it includes a number of complex factors that aren’t present in business that originates from within a company. An effective partner referral model should triple your lead volume and brand awareness. Set Up Scoring for Partner-Sourced Leads.
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Presentation] 5 Critical Content Marketing Tactics to Consider Now
    Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Identify Best Converting Content.
  • VIDYARD  |  FRIDAY, FEBRUARY 21, 2014
    [Presentation] Video Trail Blazers: Mercedes, McNuggets, and Mega Rap Battles
    This microvideo preview approach works especially well because it presents the three C’s: the concept, the celebrities, and the call to action at the very end – all in 15 seconds. 'When creating videos, it’s easy to get stuck in a rut and make me-too marketing. Mercedes Makes Microvideo Useful. Marketer’s take note!
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Presentation] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    You can contact people who are not presently looking for work. skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this? LinkedIn is like a 24/7 trade show that every one came to. 41 million users) 2. You can search for references on potential employees, and customers. In fact.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Presentation] Why Your Blog Is Failing
    I''d take two angles here: Start with a presentation that talks about the impact blogging has on a business, how blogging works, and how they can get involved. We''ve built out a presentation you can use that teaches all of this -- grab it here. Their blog is failing. Here are the most common reasons I see for why that might happen.
  • JUNTA 42  |  MONDAY, JULY 2, 2012
    [Presentation] I Need Your Help – 2012 Golf for Autism Just Weeks Away
    Here are some options: Looking for a Presenting Sponsor – We have some amazing major sponsors, such as Petco, Zerys, GIE Media and Cleveland Steel Container. In addition to that, we are looking for a presenting sponsor at $5,000. Joshua and Dad at Cedar Point in Sandusky, Ohio. I’d like to fix that issue here.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Presentation] Never Use Internal or Industry Language
    When I did, my contact told me that it was the most confusing presentation they'd ever seen and they didn't have a clue what I was talking about. was jazzed and called a law firm I'd been trying to sell. They gave me the appointment and I when we got together, I began to tell them all of these things, assuming they understood.
  • HUBSPOT  |  WEDNESDAY, JUNE 30, 2010
    [Presentation] Why a Social Media Policy Is Stupid
    Free Presentation: 27 Awesome Social Media Stats, Soundbites and Slides. Download now for use in your own presentations. (This is an opinion piece. Feel free to debate in the comments.) The advice of all the social media gurus these days seems to be that every company needs a social media policy. But, enough is enough. It's not.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Presentation] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. To learn about the BMA, please watch this video. What can the BMA do for you?
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [Presentation] The Flo Rida Guide to Content Marketing
     Are you sharing presentations? Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing. Now you can ask the question:  How do I know all this?  Simple. Spread the love.  
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 28, 2012
    [Presentation] Does Pinterest Work for B2B Companies?
    You could also do this with slides from webinar decks or other presentations that have landing pages. As is often the case, when anything new and shiny comes out there is a race to use it and be the first. And in reality, Pinterest is amazing for selling products direct to consumers. In reality it does work, due to its massive user base.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 4, 2009
    [Presentation] Six Steps to a Successful Small Business Content Marketing Strategy
    Thus, when you create and publish content that is vital to your customer, present it just as compellingly and accessibly as savvy publishers do. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 9, 2013
    [Presentation] Three lessons I learned from being homeless
    Obviously I could not afford presents. A few years ago, Nancy Davis started hanging around the {grow} community and became one of its most popular contributors to the comment section. had a chance to meet her in New Jersey and strongly encouraged her to begin blogging. Soon, she was contributing to many leading marketing blogs.
  • BUYEROLOGY  |  THURSDAY, OCTOBER 13, 2011
    [Presentation] Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
      Buyers will want to work with advisors good at orienteering versus sellers good at presenting. Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge.  Let’s start with the money trail. 
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Presentation] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows. Inbound marketing with content has been getting all the attention lately. agree that there is a lot of truth to all those findings. an Outlet Size of 3?,
  • BUYEROLOGY  |  MONDAY, MAY 17, 2010
    [Presentation] 3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals
     Aligning B2B marketing content with this understanding is a critical difference maker in standing apart from the parity that exists in the literally thousands and thousands of messaging that businesses are presented with daily.  Image by Getty Images via Daylife.
  • FATHOM  |  FRIDAY, DECEMBER 20, 2013
    [Presentation] Box.com: A Gift That Keeps on Giving
    Most documents only live in one folder, but there are a few rare cases (like the Marketing Automation Product Decks or Past Sales Presentations) where documents live in two places.  They will have access to add past presentations, case studies, and any other documents they deem important to Sales and Marketing.  Pretty awesome. Retail.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Presentation] How a “Soft Launch” Can Help You Launch Marketing Automation
    Instead of trying to anticipate every risk before the final launch, we would give ourselves padding, and invite any unforeseen problems to present themselves beforehand. 'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. The Plan.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Presentation] Three Ways to Make Media More Personal
    We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. We never implemented our plan, but it hardly mattered. Aggregate.
  • B2B MEMES  |  MONDAY, JUNE 28, 2010
    [Presentation] Ethics: Transparency Is Not All
    For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 6, 2013
    [Presentation] 11 Conferences for B2B Marketers to Attend in the Second Half of 2013
    Our Director of Online Marketing, Casie Gillette , will be presenting alongside a group of highly talented search professionals including Kristy Bolsinger , Ric Dragon , Adam Schoenfeld , and Eric Werner , discussing the top social media tactics for search marketers. The Conversion Conference. Content Marketing World. DemandCon. DMA 2013.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Presentation] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    information imported from external data vendors, and a history of messages presented to each individual. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. You would be correct. x+1] Origin Digital Marketing Hub is one example. deployment model.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Presentation] Negotiating a Job Offer? 15 Rules From a Harvard Business Professor
    After reading the article you might also want to watch a one-hour video where Malhotra gives a presentation about how to negotiate a job offer. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Other rules include: Understand the person across the table.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, OCTOBER 13, 2010
    [Presentation] If You Want Better Leads, Set Your Content Free
    This is not a new idea; way back in 2007 I had attended a webinar by MarketingSherpa where both Anne Holland and Stefan Tornquist (both have left MarketingSherpa since then) had suggested the same thing in their presentation. What does that have to do with lead generation and content marketing? Trust me, there is a connection. Let me explain.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Presentation] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
    As tech marketers, the Cloud presents us with the opportunity to take our customer relationships to a new level and better understand and respond to their experiences as they interact with our software and people. Product usage data presents infinite opportunities for marketing in-product (e.g. Engage throughout the customer lifecycle.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 8, 2012
    [Presentation] The Naked Blog: Dress Up Your Words
    Hence the name,  Naked Stage : the presentation is devoid of any of the usual visual aids. What can you learn about  blog writing  and  content marketing  from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ). stories.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 16, 2014
    [Presentation] 7 Must-Have Skills for Today’s CMO
    In an organization that has existed for a long time, the need for change can present a challenge to the CMO. 'The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. met with several marketing professionals last night to discuss a pending CMO search.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2012
    [Presentation] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
    That is only achieved when you really know your target audience, what they want to hear, and you present it in a way that resonates with them. It's just as much about the topics you select as your presentation of it -- something that A/B testing can help you refine. What the Study Looked At. Interesting Findings From the Study.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 30, 2012
    [Presentation] Is Mobile Driving the Increase in Social Media Throughout the World? (with Infographic)
    billion internet connected smartphones presently in use. This is a sponsored post written by me on behalf of Broadband Genie. All opinions are 100% mine. As the cost of smartphone handsets and mobile broadband drops across the globe, the popularity of social media, particularly Twitter and Facebook, shoots up dramatically. million units sold.
  • CK'S B2B BLOG  |  MONDAY, MAY 24, 2010
    [Presentation] Video Q&A: Integrating Mobile Into the B2B Marketing Mix
    Between presenting and attending various sessions at the MarketingProfs B2B Forum earlier this month, Jeff Cohen from Social Media B2B (one of the BEST B2B blogs around) interviewed me along with Chris Koch. who is one of the best B2B brains around. 2) What are the critical success factors for B2Bs in Mobile? Cohen on Vimeo.
  • WRITTENT  |  TUESDAY, APRIL 16, 2013
    [Presentation] 5 Social Media Content Mistakes to Avoid
    presentations. 'Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes. Mistake #1: Not engaging with your audience. The key word in this type of media is “social.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Presentation] Our Favorite Internet Marketing Blog Posts of 2012
    Is Presentation More Important Than Content Itself? link] searchengineland.com/is- presentation-more-important- than-content-itself-123427. For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. You can never stop learning and sharing. Casie Gillette. link]. link]. link].
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, DECEMBER 21, 2011
    [Presentation] We Are All Mobile
    Brand Managers have historically aimed for consistency in the online experience and have strived to deliver a largely uniform presentation of their brands. By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Presentation] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. PowerPoint presentation templates. So, h ow do we do it?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Presentation] Blogging Lessons from 317 Posts
    can’t count the number of PowerPoint presentations I’ve seen. by Jesse Noyes | Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. January: Think Far Out. The article is still relevant today. Explain the News.
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Presentation] The Three E's of Boosting Sales Productivity
    'We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. 2) Effectiveness – making sure that sales reps are doing the right things and doing them well.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 18, 2013
    [Presentation] What is the Measure of Success in SEO?
    In order to create goals, we must first understand what SEO is in the present state of affairs. '“The reports of my death are greatly exaggerated” was a quote made famous by Mark Twain after hearing that his obituary had been published in the New York Journal. So, too are the cries of “SEO is dead” across the website.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Presentation] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Presentation] Dreamforce 2014: It’s the Community, Stupid
    And unsurprisingly, community was a theme we heard over and over throughout Dreamforce presentations. There’s also a sense from many vendors that they must be present. 'With Hillary Clinton and Al Gore among the keynoters at Salesforce.com’s annual Dreamforce user conference (can we even call it that anymore?) It’s about the community.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 13, 2013
    [Presentation] Four critical Social Media Lessons I learned from my 4 year old
    After the party, not only did he actually thank each friend for coming and for each present, he could recall who got him what afterwards! After the party, not only did he actually thank each friend for coming and for each present, he could recall who got him what afterwards! 'By Jessica Rogers, {grow} Contributing Columnist. All day.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Presentation] VR Customer Spotlight: The Epicurean Connection
    We signed up after the New York Fancy Food Show presentation in 2010. Volunteer, donate and be present. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. From gourmet jams and hard-to-find olive oils to house-made pasta sauces, the shop is a foodie’s dream. Six part-time.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 7, 2012
    [Presentation] Providing 'Big Data' To Your Inside Sales Team
    With this in mind while managing a teleprospecting program, you should always maintain a firm grasp on how you are not only presenting program results but also just what you are presenting. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
  • THE ROI GUY  |  TUESDAY, JULY 8, 2014
    [Presentation] Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. 'According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2%
  • WRITTENT  |  WEDNESDAY, MAY 29, 2013
    [Presentation] 25 Reasons Your Content Marketing Strategy is a Snooze
    Often, marketers smooth over the truth to present their product in the best light. Present your web content with a beginning, middle, and an end that compels the reader. Take a lesson from magazine editors and spend time retooling your editorial calendar to present the most variety and shock value possible. Clarity. Attitude.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Presentation] B2B Retargeting – Benefits and Pitfalls
    When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. 'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion.  Increase brand awareness.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 7, 2012
    [Presentation] How Does Your Inside Sales Team Deliver A Message?
    While we believe that we are endearing ourselves to the prospect, we may actually be making them less receptive to having a conversation with us if we don’t present our message in such a way that the value in spending a few minutes on the phone with us is clear to them. Why do people decide to hire us?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 3, 2012
    [Presentation] Looking On The Bright Side
    Opportunities don’t always present themselves clearly and in those instances I believe an individual must find ways to create their own opportunities. It seems like I am reminded every day, in one way or another, how this country is going through tough times. So throw off the bowlines. Sail away from the safe harbor. Explore. Dream.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Presentation] Savvy Week in Review: December 9
    YouTube created some new style templates this week that can make it easier to directly plug in and present your videos through Facebook and your website. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! Check out this short video post to see what is new.
  • GREAT B2B MARKETING  |  SUNDAY, SEPTEMBER 12, 2010
    [Presentation] Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan
    Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”.  Articulates the “primary” customer benefit. Motivates action.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2009
    [Presentation] Savvy Week in Review - November 20
    ways to keep audience attention during your presentation - by @OliviaMitchell Olivia Mitchell shares 7 golden rules for making sure you keep your audience enthralled and engaged from beginning to end Can Thanksgiving really be next week? Well, we're thankful for all of the great posts around the web. Here are our favorites this week.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Presentation] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
    Did he create a PowerPoint presentation for his management? 'Align sales and marketing for sales lead generation | Why It’s Not Working. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Presentation] Your Website’s Four Most Important Pages
    What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value. 'Beyond your home page: What other pages demand attention? Don’t get me wrong, this is not meant to imply that your home page is not important.
  • FATHOM  |  WEDNESDAY, FEBRUARY 26, 2014
    [Presentation] The Importance of Establishing a Strong Brand Identity
    When an effective message is presented in a disciplined, passionate and consistent way, the whole becomes greater than the sum of its parts. Why it is so imperative to establish and define a brand image? First, you must understand that a brand is a promise. brand is an asset. page from the 2014 Fathom Brand Guide. Repetition.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Presentation] Why your company may not need social media
    realize the industry structures are more complex than what I present here.  Let’s have some fun with my buns.  Cinnamon buns, that is. One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. One key is industry structure. Attentive Service. Brand awareness.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2009
    [Presentation] 16 Must-Read B2B Marketing Strategy Ebooks
    Kranz Communications presents this ebook for B2B marketers who offer complex or abstract products or services. This interactive ebook, complete with an introductory video from the author, is presented by marketing firm Phoenix Rising. Enjoy! Increasing the Response to Your Email Marketing. Social Web Analytics. Marketing [M.O.]
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    Created and presented by:    . 'What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Tips for Mastering E-mail Overload - HBS Working Knowledge
    to review demo presentation. Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. agree.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Presentation] 11 Apps Every Marketer Should Download
    It allows you to not only hear the presentation, but also see the presenter's screen. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! 1) Evernote. So how do you make sure you don't forget your next lead generation idea ? 2) Dropbox.
  • VIEWPOINT  |  THURSDAY, DECEMBER 12, 2013
    [Presentation] 3 Tips to Turn Noise Into Value
    TV networks are just like the marketing resources and sales support at your company: they provide you with sales content, such as presentations and data – and do so with the best of intentions – but don’t offer the framework necessary to be valuable for meeting your sales goals. 'Uses Microsoft Dynamics. Has had the solution for three years.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Presentation] Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results
    Furthermore, users who are logged into Google+ will also be presented with an "Add to circles" button above the most recent Google+ search results, making it easy for users to find and follow Google+ business pages directly through Google.com search. It was only a matter of time. Marketing Takeaway. Connect with HubSpot
  • B2B IDEAS @ WORK  |  FRIDAY, SEPTEMBER 2, 2011
    [Presentation] B2B Social Media Marketing Case Study: My Fortunate Failure
    Gass’ presentation was both encouraging and thought provoking, and one thing in particular he said really stuck with me. I want to tell you about a recent project of mine, but first I need to give you some background on what led up to it. “If you don't think, you'll have time for blogging,” he said. Try 30 blogs in 30 days.”
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 14, 2012
    [Presentation] Real Substance or Merely Content
    Substance has Value On the other hand, a web page, an advert or a presentation that focuses on delivering value – what the customer needs – is likely to fill the same content space, but have a wholly different set of positive results! anything to do with marketing of your product to the customer. For that is the question.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Presentation] 21 Fantastic Facebook Marketing Guides
    'Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Presentation] 5 Educational Email Marketing Infographics
    Download the ebook now to have access to these charts for use in your own presentations! Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. The History & Evolution of Email by Focus.com. What Does Your Email Provider Say About You?
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Presentation] The five components of a successful thought leadership program
    Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Research the need.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Presentation] Where does Content Marketing Belong in the Social Business?
    Try the following exercise: just look at how many presentations your product managers, consultants and analysts have, how many white papers you have within your business or – if you are in an internationally active group – are available via “corp”? My default answer to responsibility questions is: “it depends”. Do you need those?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [Presentation] How do You Sell Marketing Automation to Internal Stakeholders?
    by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Remember to make sure you have your presentation ready to go, including slides that explain the benefits and what the ROI will be for your business. Overcoming that is crucial.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Presentation] Search or Social: Which Is Best For Your Startup?
    Before anything else, have a permanent and presentable online residence.  Aside from the fact that you can actually bombard your articles with SEO-friendly keywords, blogging gives your business a personality and a voice, and presents the opportunity to have a conversation with your audience by allowing comments in your posts. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 14, 2011
    [Presentation] Sales Leadership: 10 Sales Kick-off Idea’s
    9.       Make sure each salesperson presents their “Business Plans” for the year, based upon the number of salespeople this can be done by breakouts into regions, smaller groups or as a single group. Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s. I know this because I am booked for five events already.  www.AcumenManagement.com.
  • STORIES THAT SELL  |  WEDNESDAY, JUNE 20, 2012
    [Presentation] Quiz: Is it a Case Study or a White Paper?
    You can repurpose and reuse case study content for numerous sales and marketing activities, such as blog posts, newsletters, sales letters, sales presentations and proposals. Every couple of weeks it seems, I see someone confuse customer case studies and white papers. But I can see where it's easy to confuse the two. Why the confusion?
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Presentation] The Big List of 2011 B2B Social Media and Marketing Predictions
    We present this list, just as we present our 2011 predictions , not to predict the future and keep a scorecard to see who is right and who is wrong, but to help our readers spot trends, provide insight into what may already be happening in their industry and give them the understanding of where they should invest their resources.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Presentation] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    How to Measure and Present the Effectiveness of Yo. Payback Period Defined Risk-Adjusted ROI Defined Net Present Value (NPV) Savings Defined Return on Investment (ROI) Defined Is using an ROI Analysis Good Enough to Make Criti. States Eric Tsai,Web Strategist / Marketing Coach. Traditional Product Selling just doesnt work anymore.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Presentation] B2B's Digital Evolution
    The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. You come up with three or four vendors that can fulfill your needs, invite them to present, and go with the lowest bid. Think with Google. Search. Featured Insights. Research Library.
  • JUNTA 42  |  TUESDAY, APRIL 3, 2012
    [Presentation] How to Create the Apple Store Experience for Your Own Brand
    After going on the road for a workshop or a presentation, I usually check out of the hotel and cab it to the airport, trying to make it home for some quality family time. My youngest son Adam experiencing the Apple Store for the very first time. This Friday was a different story. It was a wonderful surprise. The Apple Store Experience.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Presentation] The 10 Best-Branded Companies on Instagram
    But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 12, 2013
    [Presentation] 3 Lessons Macklemore Can Teach Us About Content Marketing
    At the end of the set , he was questioned by the presenter as to why he gives some of his music away for free, his response was simple and instantaneous;  “Spread it, get it out there to the people – then go play” What struck me was not just what he said, but the conviction with which he said it.  It is defined by many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 4, 2011
    [Presentation] Social influence and social media activism
    In fact not only do they slice, dice, and dissect every word, photo and video you post in order to present you to advertisers, they OWN your information. I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. There is no opt-in.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Presentation] The 3-Month Plan for Using Whitepapers to Generate Leads
    In the end, your whitepaper should present the problem, the solution, and offer an example of a client who used this solution to achieve results. Some of your prospects might prefer content in the form of a presentation over text. To do that, you need to demonstrate thought leadership, or a commitment to the target audience. right?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Presentation] Marketing in a Downturn Part 2: Content, Content, Content
    Record your organization’s presentations at events and share them via social media. You could record your internal product experts demonstrating a useful feature of your product, or film your presentation at an event. Gave a presentation at an event? Read Part 1: Lead Generation and Nurture.). Know your Audience.
  • ENGAGE  |  MONDAY, JULY 9, 2012
    [Presentation] 4 Steps to Great Magazine Cover Design
    More importantly, though, is how she is presented, always with a smile and poised with optimism. So, when the opportunity to take a chance presents itself, be mindful of the potential of a downside, and plow ahead. The premise of a magazine cover is to disclose a precise or sometimes vague message on what will be found on the inside.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Presentation] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Few More Ideas for Content Marketers… Because your favorite content marketer deserves more than 20 presents. 'FRIENDLY REMINDER : Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life.
<< 1 2 ... 38 39 40 41 42 ... 81 82 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...