SYNECORE | SATURDAY, APRIL 6, 2013
[Presentation] The Best Branded Content of the Week: April 6, 2013
I have to give YouTube props for creating such an elaborate prank that included a live feed of two presenters announcing “nominees” for 12 hours on Monday. 'This week, the big brands put all of their content marketing efforts into Monday’s April Fool’s Day celebration. YouTube - Ready to Select a Winner. Google – Google Nose. Twitter – Twttr.
SAVVY B2B MARKETING | FRIDAY, AUGUST 19, 2011
[Presentation] Savvy Week in Review - August 19
P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. We're going to have some fun. ;).
SAVVY B2B MARKETING | TUESDAY, DECEMBER 8, 2009
[Presentation] Why We Can’t Resist Buzzwords and Gobbledygook
We're pleased to present this guest post by Kathryn Roy of Precision Thinking. Kathryn shares her thoughts on why prospects struggle to understand what B2B companies are saying -- and offers a simple way to clarify messages. In 2007, David Meerman Scott wrote The Gobbledygook Manifesto. There was even a buzzword generator.
TOM PISELLO | THURSDAY, AUGUST 5, 2010
[Presentation] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
How to Measure and Present the Effectiveness of Yo. Payback Period Defined Risk-Adjusted ROI Defined Net Present Value (NPV) Savings Defined Return on Investment (ROI) Defined Is using an ROI Analysis Good Enough to Make Criti. over spending compared to budget, nearly double the next highest overspending area. They do if they are.
MODERN B2B MARKETING | FRIDAY, JULY 29, 2011
[Presentation] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
This will present a challenge for marketing organizations to step up their games and deliver more leads for less. by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives.
KOMARKETING ASSOCIATES | TUESDAY, MAY 7, 2013
[Presentation] 3 Ways To Differentiate Your Brand in Search Engine Results
Nowadays when we search for almost any informational search query, we are presented with results that show faces and author information of potential thought leaders in search results. 'B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Reviews.
FUNNEL FOCUS | TUESDAY, JUNE 15, 2010
[Presentation] What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee
Marketers can either create more content like that to speed the buying process, or they can re-order nurturing tracks to present a more compelling combination of content determined by their prospects’ expression of interest. CD: You talk a lot about telling stories over time with content. Can you explain what that means for a B2B marketer?
MODERN B2B MARKETING | MONDAY, APRIL 23, 2012
[Presentation] Marketing in a Downturn Part 2: Content, Content, Content
Record your organization’s presentations at events and share them via social media. You could record your internal product experts demonstrating a useful feature of your product, or film your presentation at an event. Gave a presentation at an event? Read Part 1: Lead Generation and Nurture.). Know your Audience.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 22, 2011
[Presentation] The 6 Stages of Successful Lead Management
View more presentations from Eloqua. by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. Envision The Funnel. Facebook.
MODERN B2B MARKETING | FRIDAY, MAY 3, 2013
[Presentation] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. 'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. Sales Intelligence. Find News.
MODERN B2B MARKETING | THURSDAY, MAY 5, 2011
[Presentation] Marketing Metrics That Matter for High Performance Revenue
Even as few as five key metrics can overwhelm your other colleagues and executives, so make sure you always present key takeaways with your numbers. Present as specific a call-to action as possible. by Jon Miller In this post-recessionary economy , industry market share is ripe for the taking. Enter the marketing metrics that matter.
LEAD VIEWS | FRIDAY, FEBRUARY 25, 2011
[Presentation] DAMN! ROI!
For years marketing folks have presented their case, by stating it is difficult to measure the real ROI for their efforts because, no one can accurately measure, how many people are influenced by an advertisement or a press release or a news report. Customers have the money, the power and the information at hand to make informed choices.
CK'S B2B BLOG | THURSDAY, MARCH 18, 2010
[Presentation] B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.
After clocking many years in this profession, I know if there's *one* thing that moves B2Bs to action, it's data that shines a glaring light on the wide chasm between where they presently are vs. where they need to be in relation to their buying audiences. tend to get a little bold in my advice. Why so delighted am I?
SALES CHALLENGER | TUESDAY, MAY 20, 2014
[Presentation] Get Things Done Faster and Better
Lifehackers swear by Merlin Mann’s “Inbox Zero” system of e-mail management, which you can read about on Mann’s website or watch a presentation on. 'Besieged by an unending stream of e-mails, workers have had to find techniques to get things done efficiently in our chaotic modern offices. Lifehacking Principle #1: Capture Everything.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012
[Presentation] The Top 25 Posts of 2012
Our Content to Customer presentation laid out how Eloqua approaches content, and how it aligns to the sales cycle. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. To our subscribers, thanks for hanging out all year. Enjoy!
HUBSPOT | TUESDAY, JULY 5, 2011
[Presentation] The 3-Month Plan for Using Whitepapers to Generate Leads
In the end, your whitepaper should present the problem, the solution, and offer an example of a client who used this solution to achieve results. Some of your prospects might prefer content in the form of a presentation over text. To do that, you need to demonstrate thought leadership, or a commitment to the target audience. right?
FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
[Presentation] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
founding partner at Ace of Sales, Jeffrey manages the popular Sales Blog and is a renowned speaker and presenter. He’s an accomplished keynote speaker and presenter, and has authored two books, including The Secrets of Power Selling. “ You’re not an expert when you say you are. agree. Greg Alexander, Sales Benchmark Index.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 15, 2010
[Presentation] The 4 Cs of Social Media
Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. It was great meeting you and so happy you enjoyed the presentation!
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Presentation] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
But the average person has 1,500 stories a day that could flow through her feed, and Facebook sifts those and tries to present 300 that it believes are the most relevant. That’s the gist of an event Facebook held today. Facebook''s Plans for Better Communication to Businesses. Facebook''s News Feed Changes. 3) Chronological by Actor.
INBOUND SALES NETWORK | THURSDAY, JUNE 30, 2011
[Presentation] Are You Targeting the Right Prospects?
Business value as presented by your organization. How your offering relates to company needs as presented by your organization. I cannot tell you the number of times I have seen companies jump head-first into lead generation projects only to wonder why their efforts failed to deliver meaningful results. Define Who You Want to Target.
MARKETING ACTION | THURSDAY, AUGUST 15, 2013
[Presentation] Content Marketing: What Would Cisco Do?
Heather’s presentation will focus on nine steps that outline not what Cisco did – but how they did it. 'Having trouble getting your company behind a content marketing strategy? With $46B in revenue in 2012 and over 70,000 employees spread around the world, Cisco is a giant. Two years ago, Heather went on maternity leave. Plan as a team.
MARKETRI | WEDNESDAY, AUGUST 22, 2012
[Presentation] The Top 3 "Back to School Tools" for B2B Marketers
SlideRocket is a Web-based presentation tool that makes collaborating on multi-media shows simple, no matter where your staff is located. To share SlideRocket presentations, you only need to share a link to your presentation instead of printing or emailing large, clumsy files. Now my inner nerd is really shining through, huh?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 15, 2012
[Presentation] A Framework for Real Time Decision Management: How SAS RTDM Fits In
The results are usually displayed in a slot on a Web page or call center screen, although they could also be presented in an email, mobile device, or other channel. I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. There are many possible reasons for the slow adoption. deployment model.
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 21, 2010
[Presentation] Customer Service at its Best: Wind Mobile
Provide a public forum for feedback : Ever go to a seminar and have the instructor/presenter ask you to fill out a survey on how they did? For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. Chad H.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 3, 2007
[Presentation] What Makes QlikTech So Good?
But those tools have to be set up by somebody, who has to design the database tables, define the joins, and very likely specify which data elements are available and how they’re presented. in a future post. Perhaps I shall. But I think it’s important to first explain exactly just what makes QlikView so good. Perhaps their U.S.
INBOUND SALES NETWORK | TUESDAY, FEBRUARY 28, 2012
[Presentation] Does Pinterest Work for B2B Companies?
You could also do this with slides from webinar decks or other presentations that have landing pages. As is often the case, when anything new and shiny comes out there is a race to use it and be the first. And in reality, Pinterest is amazing for selling products direct to consumers. In reality it does work, due to its massive user base.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 14, 2011
[Presentation] Week in Review - Oct 14th
This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Please. by @markwschaefer.
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Presentation] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
Join us to learn how these changes present an opportunity for media companies to leverage social to be more nimble, while connecting with customers to drive innovation, win new business, and boost loyalty. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. The Aberdeen Group. increase.
SALES INTELLIGENCE VIEW | MONDAY, JANUARY 23, 2012
[Presentation] 25 Motivational Sales Quotes
All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really inspiring quote. You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. Watson Jr .
BLUE FOCUS MARKETING | TUESDAY, JUNE 5, 2012
[Presentation] What Makes A Successful Social Executive?
The following infographic presents the most successful 25 Top Social CIOs in the country. The past decade has seen the emergence of the digital bazaar. In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind.
VOICE-BASED MARKETING | FRIDAY, MARCH 7, 2014
[Presentation] What the New Annie Movie Can Teach You About Business
That is what director Will Gluck is doing with this reinvention of Annie : he’s moving into the present, shaking up the cast, and enhancing aspects of the film that, while cute in 1982, are tired in 2014. The new Annie movie can teach us a thing or two. Read on to learn what. Reinvent the Classics. Bingo. Bring in Big Names. Sing, Sing, Sing.
ENGAGE | MONDAY, SEPTEMBER 12, 2011
[Presentation] Why Distractions Mean Failure in Football and Marketing
And how many emergencies don’t also present themselves as phone calls? O nce, after a loss, Tennessee Titans’ coach Jeff Fisher made this statement to the media about his team’s effort: “I think you have to be able to deal with distractions, put them in perspective and move on. Distractions are the primary reason for losing football games.
EARNEST ABOUT B2B | TUESDAY, MARCH 16, 2010
[Presentation] Vital statistics for every B2B marketer
85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. 75% of B2Bers participate in microblogging (eg.
B2B IDEAS @ WORK | WEDNESDAY, JUNE 2, 2010
[Presentation] Are We Following the “New Best Practices” for B2B?
We were patient, but present. Before unveiling a new campaign to a client, our account team runs it through a "Gravity Check." This is our internal review where we confirm that the campaign is on strategy and on message - and we evaluate the purpose and synergy of each component, and the metrics we'll use to gauge success. No Hard Sell.
FATHOM | MONDAY, FEBRUARY 10, 2014
[Presentation] AIDA Is Dead! Long Live Buyer Complexity
Consider “ The Purchase Loop ” (pictured below) as presented by Latitude Research and About.com. Customers are Web-ready and ever-present. 'I’m not the first to say this, but I want to put something to rest. OK, yes … but it’s not that simple anymore. AIDA doesn’t do any of this. Be socially aware.
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Presentation] 7 Unglamorous, Unpopular Truths About Content Marketing
For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. PowerPoint presentation templates. So, h ow do we do it?
BIZNOLOGY | WEDNESDAY, JULY 9, 2014
[Presentation] How to sell your SEO strategy & get buy-ins across the enterprise
This is important because the business wants to understand how present technology decisions will be applicable/maximized in the future. 'How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year? Most SEO’s I know deal with questions like these daily. So how do we bridge this gap?
SALES INTELLIGENCE VIEW | TUESDAY, MAY 31, 2011
[Presentation] Do You Listen to Your Customers?
The same is true when giving presentations , you have to make it entertaining if not interactive so you can keep the audiences attention. One of the most important rules of sales is to listen to your customers. As a sales person if you are doing all of the talking, your customer is probably going to fall asleep on the other end of the phone.
JUNTA 42 | WEDNESDAY, JULY 18, 2012
[Presentation] 5 Critical Content Marketing Tactics to Consider Now
Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Identify Best Converting Content.
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 16, 2012
[Presentation] 5 Tips on #Qualifying Partner-Referred #Leads
However, partner-sourced business can be trickier than marketing or outbound-sourced business because it includes a number of complex factors that aren’t present in business that originates from within a company. An effective partner referral model should triple your lead volume and brand awareness. Set Up Scoring for Partner-Sourced Leads.
WRITTENT | WEDNESDAY, JULY 10, 2013
[Presentation] 50 Amazing Mobile Marketing Statistics That Will Move You to Action
Failing to mobile-optimize your website and checking load times on smartphones and tablets can present a risk that you’ll lose the business and interest of a large segment of the population. 'Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. Source: HubSpot ). There are 6.8
HUBSPOT | TUESDAY, JULY 8, 2014
[Presentation] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
You can also choose to create social media posts headers , presentations, or any custom dimensions. 'Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. 1) Canva. Canva is your one-stop shop for easily creating customizable designs.
JUNTA 42 | MONDAY, JULY 2, 2012
[Presentation] I Need Your Help – 2012 Golf for Autism Just Weeks Away
Here are some options: Looking for a Presenting Sponsor – We have some amazing major sponsors, such as Petco, Zerys, GIE Media and Cleveland Steel Container. In addition to that, we are looking for a presenting sponsor at $5,000. Joshua and Dad at Cedar Point in Sandusky, Ohio. I’d like to fix that issue here.
HUBSPOT | THURSDAY, APRIL 17, 2014
[Presentation] 10 Education Blogs You Should Follow According to Teach.com
Teach Score : This is a subject score that measures how media is used on the blog, the relevancy of the topics, and the overall presentation of the blog. It provides educational presentations on topics like " Free Educational Android Apps for Teachers " and " Free Math Resources, Lesson Plans and Games.". 1) Inside Higher Ed.
WRITTENT | TUESDAY, APRIL 16, 2013
[Presentation] 5 Social Media Content Mistakes to Avoid
presentations. 'Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes. Mistake #1: Not engaging with your audience. The key word in this type of media is “social.”
B2B VOICES | WEDNESDAY, AUGUST 17, 2011
[Presentation] What Google’s Acquisition of Motorola Mobility Means for Marketers
There’s certainly more to be done than simply outfitting the sales force with iPad-friendly presentation decks. Much has already been written about how Google’s acquisition of Motorola Mobility might shake up the mobile device market, reshape the Apple vs. Android battle or even redefine the patent landscape. Courtesy Google. billion in CASH.
PAUL GILLIN | THURSDAY, JUNE 26, 2014
[Presentation] Skepticism on Gallup’s Gloomy Social Media Assessment
This distinction is important, and here’s where the report presents a bit of a contradiction. 'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Sixty-two percent said social media has no influence at all. More than Marketing.
JUNTA 42 | THURSDAY, FEBRUARY 11, 2010
[Presentation] The Flo Rida Guide to Content Marketing
Are you sharing presentations? Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing. Now you can ask the question: How do I know all this? Simple. Spread the love.
CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 4, 2009
[Presentation] Six Steps to a Successful Small Business Content Marketing Strategy
Thus, when you create and publish content that is vital to your customer, present it just as compellingly and accessibly as savvy publishers do. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years.
ENGAGE | SUNDAY, MARCH 9, 2014
[Presentation] Content Consuming or “Processing”?
If the presenters were, in a real sense, marketing their insight to us, the audience, then what was the nature of our “engagement?” 'As marketers, we talk nonstop about engaging our audience. And we focus obsessively on the kinds of content we produce and the channels in which we distribute it. Watching? Listening? Taking notes? Learning?
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 17, 2012
[Presentation] Blogging Lessons from 317 Posts
can’t count the number of PowerPoint presentations I’ve seen. by Jesse Noyes | Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. January: Think Far Out. The article is still relevant today. Explain the News.
BLUE FOCUS MARKETING | TUESDAY, JULY 15, 2014
[Presentation] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
Authority : An often overlooked consequence of talking about yourself and what you do/sell all the time is that you’re not presenting any depth. Show 'Recently, my TEDx Navesink talk, “ The Rise of the Social Employee ,” was released online, along with all of the other wonderful talks from that day. So what is the right balance to strike?
HUBSPOT | THURSDAY, APRIL 22, 2010
[Presentation] Over 50 Marketing Charts and Graphs from Original Research
to have access to these charts for use in your own presentations Connect with HubSpot It's no secret at HubSpot that we love marketing data , and believe that data helps all of us make better decisions for marketing and for our business. We publish tons of marketing reports , many of which are based on original research that we do.
HUBSPOT | MONDAY, MAY 7, 2012
[Presentation] 11 Apps Every Marketer Should Download
It allows you to not only hear the presentation, but also see the presenter's screen. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! 1) Evernote. So how do you make sure you don't forget your next lead generation idea ? 2) Dropbox.
BUYEROLOGY | THURSDAY, OCTOBER 13, 2011
[Presentation] Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
Buyers will want to work with advisors good at orienteering versus sellers good at presenting. Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge. Let’s start with the money trail.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 26, 2011
[Presentation] Inbound Marketing Alone May Not Be Enough for Industrial Companies
Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows. Inbound marketing with content has been getting all the attention lately. agree that there is a lot of truth to all those findings. an Outlet Size of 3?,
BUYEROLOGY | MONDAY, MAY 17, 2010
[Presentation] 3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals
Aligning B2B marketing content with this understanding is a critical difference maker in standing apart from the parity that exists in the literally thousands and thousands of messaging that businesses are presented with daily. Image by Getty Images via Daylife.
WEBBIQUITY | TUESDAY, APRIL 8, 2014
[Presentation] 21 Fantastic Facebook Marketing Guides
'Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
WINDMILL NETWORKING | MONDAY, AUGUST 8, 2011
[Presentation] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
Not only do Groups have far more moderating features than Facebook Pages have, but they allow you to create a community of potential customers or present users in the most lucrative demographic of any social media website. 13 in the world ) continue to grow. LI requires a certain mindset in order to be successful on it. website traffic
HUBSPOT | WEDNESDAY, FEBRUARY 20, 2013
[Presentation] When Content Formats Reach Their Peak: The Risk of Late Adoption
When considering content effectiveness and impact, presentation makes all the difference. In other words, no matter how genius the research, thesis, and writing is in a piece of marketing content, if it's not presented in the right way, your message can fall flat. Got something? Pretty good, eh? But then something happens. Slideshows.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Presentation] Is Google Hummingbird a Win For Marketers?
Because I’ve allowed Chrome to know my computer’s location, it presents me with a list of local ice cream shops – with ratings. 'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. So what is it, and what does it do? Search Engine Marketing
B2B MEMES | SUNDAY, NOVEMBER 20, 2011
[Presentation] Three Ways to Make Media More Personal
We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. We never implemented our plan, but it hardly mattered. Aggregate.
B2B MEMES | MONDAY, JUNE 28, 2010
[Presentation] Ethics: Transparency Is Not All
For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 28, 2012
[Presentation] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
information imported from external data vendors, and a history of messages presented to each individual. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. You would be correct. x+1] Origin Digital Marketing Hub is one example. deployment model.
VOLACCI | MONDAY, NOVEMBER 11, 2013
[Presentation] Press Releases Aren’t Your Grandpa’s Marketing Tool
Think about it: especially for brands who don’t have much presence in the SERPs aside from website, social media, and then unrelated mentions, publishing press releases is a great way to increase the information about your brand that is present on the internet. Boost SEO. Build Brand Identity. Outweigh Negative Reviews. Keep Content Fresh.
SALES INTELLIGENCE VIEW | SATURDAY, MARCH 24, 2012
[Presentation] Microsoft Dynamics CRM and InsideView
think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. Share. “. Bart Albright.
SALES INTELLIGENCE VIEW | SATURDAY, MARCH 24, 2012
[Presentation] Microsoft Dynamics CRM and InsideView
“ I think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. ” Share.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, OCTOBER 13, 2010
[Presentation] If You Want Better Leads, Set Your Content Free
This is not a new idea; way back in 2007 I had attended a webinar by MarketingSherpa where both Anne Holland and Stefan Tornquist (both have left MarketingSherpa since then) had suggested the same thing in their presentation. What does that have to do with lead generation and content marketing? Trust me, there is a connection. Let me explain.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 8, 2012
[Presentation] The Naked Blog: Dress Up Your Words
Hence the name, Naked Stage : the presentation is devoid of any of the usual visual aids. What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ). stories.
YOUR SALES MANAGEMENT GURU | TUESDAY, AUGUST 31, 2010
[Presentation] When You Leave.Your Office
When a salesperson presents a problem to you remember to say: “ What are your 3 recommendations?” When You Leave. Sales leaders sometimes travel and sometimes they even take the time for a vacation! Two of attendees stayed behind and chatted casually about the class or other topics. One : Make your team independent of you.
B2B MARKETING TRACTION | THURSDAY, JANUARY 16, 2014
[Presentation] 7 Must-Have Skills for Today’s CMO
In an organization that has existed for a long time, the need for change can present a challenge to the CMO. 'The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. met with several marketing professionals last night to discuss a pending CMO search.
MODERN B2B MARKETING | FRIDAY, OCTOBER 4, 2013
[Presentation] Just In: The State of Content Marketing in 2014
As we’ve come to expect from their reports, this one is brimming with clearly presented data and sharp insights into the state of content marketing today. To summarize: More B2B content marketers consider their techniques effective (42%, up from 36% last year). Here are a few in-depth looks at the study’s findings: Infographics are Hot.
MARKETING ACTION | THURSDAY, FEBRUARY 27, 2014
[Presentation] 6 Lead Scoring Lessons for Better Lead Conversion
Recently, we had the opportunity to present a webinar detailing six key lessons we’re learned in deploying lead scoring. Sales needs to trust that the leads that are presented can be called in a timely manner without having to do a lot of back research in your system. The lead scoring caveat. sales rep might get an alert about this.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 19, 2013
[Presentation] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
The best part is, the book is written like Marty and Lauren speak, making it extremely fun to read (especially if you’ve ever seen Marty give a presentation). The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Here are five of the top takeaways: Tools Can’t Do It All.
WEBBIQUITY | MONDAY, OCTOBER 18, 2010
[Presentation] Best Business Blogging Tips and Guides of 2010 (So Far), Part 2
Patsi Krakoff presents a list of common “dumb mistakes made by otherwise smart bloggers (long sentences, overuse of “we, vague terms) along with recommendations for writing better posts. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? Ranks.nl It was riveting.
MARKETING ACTION | TUESDAY, JULY 29, 2014
[Presentation] Health Care Marketing: Personalization, PHI, and Preference Centers
Claims information is captured every time a member goes to see a doctor or visits a hospital, and it provides in-depth insight into past, present, and future health concerns. 'Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. And that includes: Name.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, DECEMBER 21, 2011
[Presentation] We Are All Mobile
Brand Managers have historically aimed for consistency in the online experience and have strived to deliver a largely uniform presentation of their brands. By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing.
THE ROI GUY | THURSDAY, MAY 1, 2014
[Presentation] The Three E's of Boosting Sales Productivity
'We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. 2) Effectiveness – making sure that sales reps are doing the right things and doing them well.
E-QUIP | TUESDAY, SEPTEMBER 3, 2013
[Presentation] Fair Trades for the Sales Prospect's Time
Many firms prepare presentations on various technical subjects and case histories in hope of impressing prospective clients. For example, instead of simply presenting a case history, use your clients'' experiences to illustrate how the prospect''s problem might be addressed. And what do we get in return? sales pitch? Interrogation.
HUBSPOT | FRIDAY, MAY 18, 2012
[Presentation] The 10 Best-Branded Companies on Instagram
But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies.
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[Presentation] B2B Retargeting – Benefits and Pitfalls
When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. 'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion. Increase brand awareness.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 9, 2011
[Presentation] Savvy Week in Review: December 9
YouTube created some new style templates this week that can make it easier to directly plug in and present your videos through Facebook and your website. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! Check out this short video post to see what is new.
GREAT B2B MARKETING | SUNDAY, SEPTEMBER 12, 2010
[Presentation] Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan
Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”. Articulates the “primary” customer benefit. Motivates action.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 20, 2009
[Presentation] Savvy Week in Review - November 20
ways to keep audience attention during your presentation - by @OliviaMitchell Olivia Mitchell shares 7 golden rules for making sure you keep your audience enthralled and engaged from beginning to end Can Thanksgiving really be next week? Well, we're thankful for all of the great posts around the web. Here are our favorites this week.
FEARLESS COMPETITOR | FRIDAY, JUNE 14, 2013
[Presentation] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
Did he create a PowerPoint presentation for his management? 'Align sales and marketing for sales lead generation | Why It’s Not Working. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms.
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Presentation] How to Master the Art of Storytelling to Increase Social Sharing
How content is crafted and presented is a huge determinant of its social success. Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. Ways to Tell a Story With Your Content. Tap user-generated content.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 27, 2011
[Presentation] 12 Internet Trends You Need To Know From Mary Meeker
And here you can view Mary’s presentation in Slideshare: KPCB Internet Trends (2011). Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins. Globalization Continues. While U.S. Japan have all cracked the top 10.
FATHOM | WEDNESDAY, FEBRUARY 26, 2014
[Presentation] The Importance of Establishing a Strong Brand Identity
When an effective message is presented in a disciplined, passionate and consistent way, the whole becomes greater than the sum of its parts. Why it is so imperative to establish and define a brand image? First, you must understand that a brand is a promise. brand is an asset. page from the 2014 Fathom Brand Guide. Repetition.
FATHOM | WEDNESDAY, OCTOBER 16, 2013
[Presentation] The Perfect Storm: Watson, Artificial Intelligence, Big Data, and Healthcare
Of course, one major challenge will be reporting: How can Watson present information—clinical, marketing, or otherwise—in a way that humans can understand? 'There’s a saying that goes, “Everyone who thinks they’re saying something important has the same chart. It looks like a hockey stick, and the lines are shooting up right about now.”
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Presentation] Tips for Mastering E-mail Overload - HBS Working Knowledge
to review demo presentation. Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. agree.
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 9, 2013
[Presentation] Why Google+ Communities are the Best Place for B2B Relationships
All of your communities, which are filled with like-minded users, are presented in an easy navigational format. 'Google+ is not just a social network for B2B companies. It is part of a larger vision for the internet. Just a few years ago the internet was the online space where users would seek out information or purchase products. Simple.
HUBSPOT | MONDAY, NOVEMBER 12, 2012
[Presentation] 9 Companies We Admire for Creating Marketing People Love
They keep this kind of imagery and feeling present across all their marketing, too -- in emails, on social media, and within their product. Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. And of course, this is not an exhaustive list. 1) Moosejaw.
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 17, 2010
[Presentation] The Big List of 2011 B2B Social Media and Marketing Predictions
We present this list, just as we present our 2011 predictions , not to predict the future and keep a scorecard to see who is right and who is wrong, but to help our readers spot trends, provide insight into what may already be happening in their industry and give them the understanding of where they should invest their resources.
B2B IDEAS @ WORK | MONDAY, AUGUST 1, 2011
[Presentation] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day.
HUBSPOT | FRIDAY, JANUARY 3, 2014
[Presentation] 10 Things That Take a Webinar From Good to Great
Instead, make sure the copy adds to the presentation. While the webinar is being run by you and your organization, you''ll still want to allow your audience to interact with the speaker(s) as well, so be sure to make their Twitter handle(s) known, both in your promotions, as well as throughout the webinar presentation. to 3 p.m.
CHRIS KOCH | FRIDAY, AUGUST 21, 2009
[Presentation] The five components of a successful thought leadership program
Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Research the need.
HUBSPOT | SUNDAY, OCTOBER 6, 2013
[Presentation] An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week
Determine what metrics you need to track and then download our templates for Excel and PowerPoint so you can show off your data in a stylish, comprehensive presentation. Enter some content from the past week. Trying to come up with a way to make your content more enjoyable for your audience? You might just thank yourself later. at all."
CONVERSIONATION | FRIDAY, MAY 27, 2011
[Presentation] Where does Content Marketing Belong in the Social Business?
Try the following exercise: just look at how many presentations your product managers, consultants and analysts have, how many white papers you have within your business or – if you are in an internationally active group – are available via “corp”? My default answer to responsibility questions is: “it depends”. Do you need those?
B2B MARKETING INSIDER | MONDAY, JUNE 24, 2013
[Presentation] The Rise of the Manager of Meaning
It goes back, according to some sources, some 20 years when John Mashey, the Chief Scientist at Silicon Graphics, used the term in a (still surprisingly relevant) presentation called “ Big Data and the Next Wave of Infrastress.”. 'A Guest Post by Robert Rose . The roles of the CMO and the CIO are evolving. We know this. More traffic?
MODERN B2B MARKETING | FRIDAY, AUGUST 12, 2011
[Presentation] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. For reference, also be sure to grab Maria’s presentation slides, which include an exclusive sample webinar checklist. Survival of the Prettiest. Come to Register, Stay to Attend!