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  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 10, 2012
    [Presentation] Why Mobile Marketing is Important for Professional Tradesmen
    was recently a co-presenter for a B2B Mobile Marketing webinar sponsored by CFE Media. Recently, our President, Matt Sonnhalter, was part of a webinar and he’d like to share some highlights of what’s to come in regards to mobile. Enjoy. 50% of American adults own a smartphone as of February 2012 ( CTIA ).
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Presentation] 5 Brilliant Marketing Campaigns for Boring Products
    Here''s how it all went down: The campaign was a success due to the unique context in which it was presented and the fact that it engaged onlookers without being an overt advertisement for the specific brand. 'Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. 1) Tipp-Ex. 1+ million social media shares. 2) Cardstone. Million.
  • VIEWPOINT  |  TUESDAY, DECEMBER 20, 2011
    [Presentation] Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!
    appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Customer acquisition. Database management. Demand creation. Inside sales. Lead generation. Marketing automation. Thank you
  • WRITING ON THE WEB  |  THURSDAY, JUNE 17, 2010
    [Presentation] Rant: The Problem with Formatting Sales Pages.
    We’ll use Instant Teleseminars so that you can see and follow her presentation on the web, as well as on the phone. Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. how to sell socks to centipedes. Entire Web fortunes have been made. Email. Buzz up!
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Presentation] Seven Guides to Better Copywriting
    And all content, regardless of format—text, video, audio, presentation—begins with the written word. In this age of inbound marketing, content is king. The ability to arrange words and phrases in ways that capture interest and compel action is a skill at a premium. But good writing isn’t easy. How does the pattern work?
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 21, 2011
    [Presentation] Four Lessons From IBM’s Centennial Advertising
    Lesson for Marketers: Copywriting style aside, and regardless of the tactic, it’s more powerful to present the evidence that supports your value proposition and let your audience draw its own conclusions, than it is to tell your audience how wonderful you are. Page One of IBM's 4-Page Insert. ” - David Ogilvy.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 18, 2011
    [Presentation] Hot Air Balloon Craftsmanship
    When asked about his ballooning credentials – often timidly presented by a novice rider immediately following initial contact with a tree-top – Denny might disclose with a smile that he was, among other things, the former head of the Forbes Magazine Balloon Ascension Division. Denny Fleck -- Hot Air Balloon Craftsman. He was hooked for life.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Presentation] Analytics and the Ever-changing World of TV
    Similar to how Quaero is helping ESPN better present relevant ads to online users and drive CPM rates for the Programmer, the video landscape can now better know who is watching a television show in the home and ensure the experience is tailored to that individual. Television used to be simple. These channels brought you a variety of shows.
  • WRITESPARK  |  TUESDAY, JULY 20, 2010
    [Presentation] How to Tell When You Have a Good Freelance Copywriter
    This factor is especially important for tech marketing, where a technical copywriter can elicit better input from subject experts, then present complex information and concepts with greater clarity and impact. With so many freelancers to consider, how can you tell when you have found a good one, especially a freelance technical copywriter?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Presentation] Best Practices for Mobile SEO
    'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life
    Information can now be presented in multiple formats to fit different user needs. This includes creating visual representations, networking and connection information so it no longer has to be presented linearly, and allowing greater access and control over who and when information can be accessed. skip to main | skip to sidebar.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Presentation] 5 Key Content Tips from Pubcon 2013
    The following people and their Pubcon presentations were instrumental in the creation of this post: Michael King , John Ellis , Dave Snyder , Jim Boykin , and Chris Boggs. And it’s no surprise that content was literally a buzzword. took away 5 key content tips * from Pubcon 2013. Have you used any of them successfully? Those days are over.
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 5, 2012
    [Presentation] FREE Webinar with The Telephone Doctor
    We have marketing experts present incredibly useful marketing content every Thursday. Nancy Friedman, The Telephone Doctor, is our guest presenter this Thursday. As you probably know, we have started a marketing webinar series. We've had webinars on SEO, mobile marketing, mobile SEO, conversion optimization and social media.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Presentation] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    'A nice benefit of working with a wide range of clients over the years has been the exposure we''ve had to the unique approaches in presenting a service or technology. The consistent challenge we see is being able to present those differentiators in a short 15 seconds window. Prospects will appreciate this. 2) Keep it simple!
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 30, 2011
    [Presentation] How to Use Web Seminars to Generate B2B Leads
    To reach your goals with these people you will need to present content that is relevant, timely, and unique. Send them a link to the presentation.  Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. Several of our Fusion Marketing Partners clients use web events to generate leads. Go forth and engage!
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Presentation] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    So without further ado, I''d like to present you with 20 of my favorite websites, but way back in their early days: 1) Google. find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. 'I just picked up a new hobby. call it "Waybacking.". 2) Apple.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 30, 2010
    [Presentation] B2B Webinar follow up - Hurry up and wait.
    It is most important to have the presenter (s) of the event be the people that send the intitial email. This email should be nothing more than a "thank you" for your attendance and a link to the presentation that was given. To be aggressive or not be aggressive. That is the question. You've just had a wildly successful Webinar.
  • BIZNOLOGY  |  THURSDAY, JANUARY 23, 2014
    [Presentation] Customer experience and digitalization
    We had to demystify the math behind it and present it in an easy, digestible way.”. ? 'When “everything becomes digital,”  private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own employees.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Presentation] How to Tame Panda and Penguin with WPO
    Such content can and should also be shared socially, reprinted (where allowed and with permission), and repurposed in other formats such as white papers, blog posts, and online presentations. 'Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. WPO Tactics for Panda and Penguin. Guest blogging.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Presentation] 135 Icons For You to Use Whenever, Wherever [Free Download]
    10) Your Next Presentation. Gotta impress the boss during your next monthly marketing meeting with a presentation? 'We''ve alllll been there before. You know how important visual content is. You''re on a tight deadline. You have an abstract concept that you need to convey. nothing. icony. No attribution needed. Think again.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Presentation] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    In Is it OK to Drop the F-Bomb During a Keynote , for example, Jason admits to letting an impassioned expletive slip during a presentation, but analyzes and explains the benefits of being so emotive – while still empathizing with audience members who were made a little uncomfortable by the language. Why 21+ though?
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Presentation] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    Thank your college professors and create a Slideshare presentation. 'Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Bring back the comics. Join the meme party.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 17, 2012
    [Presentation] 3 B2B Social Media Lessons from Apple’s iPhone5 Launch
    Some of the negative reactions to the Apple announcement had to do with the presentation and the disappointment that Tim Cook is not the dynamic CEO and speaker that Steve Jobs was. Apple’s iPhone5 launch was covered in depth by the online tech sites and major news outlets, as well as everyone else on social media.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Presentation] 30 Killer Resources to Learn Content Marketing
    This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 16, 2013
    [Presentation] And the Nominees for Best 2013 Content Marketing Ideas Are…
    Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”. For many, January is a time to dust off last year’s list of resolutions and get a strategy in place for the new year.  Amour , Argo , Beasts of the Southern Wild , and Les Misérables. When the U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 22, 2011
    [Presentation] The 6 Stages of Successful Lead Management
    View more presentations from Eloqua. by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. Envision The Funnel. Facebook.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. Share. “. Bart Albright.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    “ I think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. ” Share.
  • SAZBEAN  |  TUESDAY, JUNE 5, 2012
    [Presentation] How to Cultivate a Company-Wide Social Media Culture
    In this post, we’ll present you with some suggestions on how to create and cultivate an active, healthy social media culture in your office. The workplace as we once knew it — post-it notes, memos, fax machines — that’s all gone. Today, it’s all digital, baby. 1) Establish a social media policy for your company.
  • SAZBEAN  |  MONDAY, APRIL 16, 2012
    [Presentation] How Social Currency Is Driving Identity, Trust and New Industries
    Although this presents disturbing implications for online privacy – as the recent controversial trend of companies requesting job seekers’ Facebook login credentials demonstrated – it also means that as users of the Internet we are more accountable than ever before. What Leingruber hit on is something I refer to as social currency.
  • SAZBEAN  |  FRIDAY, JULY 15, 2011
    [Presentation] Digging in the Cache – Dr. Horrible’s Sing-Along Blog
    Time Magazine named the miniseries #15 in Time’s Top 50 Inventions of 2008, and it won the People’s Choice Award for “Favorite Online Sensation&# , and the 2009 Hugo Ward for Best Dramatic Presentation, Short Form. In the inaugural 2009 Streamy Wards for web television, the miniseries was awarded seven awards.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Presentation] The new ABCs of Selling: Always Be Challenging!
    'This week, CEB held their annual Sales and Marketing Summit, with 1,200 celebrating all things and revealing some of the latest research on how to more effectively evolve your sales and marketing for a new breed of buyer. The key? Many Points of Value Did you know that the average deal now has 5.4 decision makers? potential “No’s” in every deal.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Presentation] 55 Free Templates to Make Visual Content Creation Quick & Painless
    SlideShare presentations are great for showcasing content that is best presented in a more visual way -- like tips, best practices, data, visual examples, and content that tells a story. 10 Lessons From the World''s Most Captivating Presenters. 'Visual content is in high demand. And in social media? But honestly. How, you ask?
  • WINDMILL NETWORKING  |  FRIDAY, JULY 20, 2012
    [Presentation] The Evocative Visual Approach to Social Media Marketing
    It’s all very visual and science tells us that the human brain likes it this way; when presented with words, we morph them into images.  3)      Buy, borrow or steal a copy of Presentation Zen.  Gutenberg , 20 th century printing press technology and the public education mandate changed all that.  Graphics have always been important. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 12, 2013
    [Presentation] [Video] Do These Things Before Your Online Business Meeting
    They''re great for initial meetings, in-depth discussions, demos, presentations and more. 'If you''re not doing online business meetings yet, you will be shortly. Here are some things to consider to make sure you come across as a real pro. Let’s start with what to do before the business meeting. Also, think about what you’re going to wear.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Presentation] Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment
    BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. 'These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public. No such plan is required for BitTorrent.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Presentation] The Importance of Woozles in B2B Marketing
    As a B2B marketer, you must accept new mandates: Be discoverable: Discovery allows you to present your perspective early in the prospect’s research process. The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “).
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Presentation] 4 Tips for Better Customer Data
    You can showcase the prettiest, most detailed graphs, charts, and infographics to the C-suite, but the presentation will have zero impact on the decision-makers if the data points are wrong. But a plethora of information is only useful when companies understand what data points are relevant and how to use the findings to drive conversion.
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Presentation] The Best Branded Content of the Week: April 6, 2013
    I have to give YouTube props for creating such an elaborate prank that included a live feed of two presenters announcing “nominees” for 12 hours on Monday. 'This week, the big brands put all of their content marketing efforts into Monday’s April Fool’s Day celebration. YouTube - Ready to Select a Winner. Google – Google Nose. Twitter – Twttr.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 11, 2012
    [Presentation] Are You Providing 'Big Data' For Your Inside Sales Team?
    I was once again reading the Harvard Business Review blog and I came across an article focused on integrating data into your product offering. also began to think about viewing my inside sales team as my client and my responsibility to provide them “informationalized” support.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 8, 2012
    [Presentation] Inside Sales Rep’s Zombie Survival Guide
    present to you, the Inside Sales Rep’s Zombie Survival Guide. All the recent news and hysteria about the onset of the zombie apocalypse has gotten the country whipped into a frenzy. With the plethora of zombie survival merchandise available, it’s easy to get lost in the shuffle (pun intended).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 17, 2012
    [Presentation] What Are The Golden Questions In Recruiting Sales Talent?
    I’m thinking about how the candidate presented on paper and now in person, wondering what their level of interest is for the position, and whether or not they have done their homework on our company. When I walk into an interview, a lot of things are running through my head. Ultimately, I want to be confident in: a. What did you do?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Presentation] Savvy Week in Review - August 19
    P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. We're going to have some fun. ;).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 1, 2011
    [Presentation] Sales Prospecting Perspectives Weekly Recap - Week of June 27th
    is vital you know the ins and outs of your service offering, but is it still possible to have a healthy sales conversation without memorizing a 50 page presentation. Happy Friday Everyone! can't believe that 4th of July festivities are already upon us! This summer is going by WAY too fast! Kelley describes a situation we've all experienced.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Presentation] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! As you start to think about your inside sales strategy for the New Year, it’s important to plan what you will bring to your inside reps to help them succeed on new and existing projects. By providing a CRM system like Salesforce.com, Zoho, etc.,
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 8, 2009
    [Presentation] Why We Can’t Resist Buzzwords and Gobbledygook
    We're pleased to present this guest post by Kathryn Roy of Precision Thinking. Kathryn shares her thoughts on why prospects struggle to understand what B2B companies are saying -- and offers a simple way to clarify messages. In 2007, David Meerman Scott wrote The Gobbledygook Manifesto. There was even a buzzword generator.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Presentation] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
    How to Measure and Present the Effectiveness of Yo. Payback Period Defined Risk-Adjusted ROI Defined Net Present Value (NPV) Savings Defined Return on Investment (ROI) Defined Is using an ROI Analysis Good Enough to Make Criti. over spending compared to budget, nearly double the next highest overspending area. They do if they are.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Presentation] Why Marketers Should Think Like Entrepreneurs
    Entrepreneurs look beyond the present and, instead, focus on opportunities most would miss or may be too cautious to implement. by Maria Pergolino Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics over and over.
  • BLOG MY CALLS  |  MONDAY, APRIL 29, 2013
    [Presentation] SEO Expert Answers Question: How Long Should it Take for an Agency to Generate SEO Results?
    Once the plan has been presented, you should look for weekly management and collaboration towards getting things done. 'We started talking about SEO results a few weeks ago when we wrote our 150 blogs in 50 days content marketing case study. We wrote 150 call tracking and marketing blogs in 50 days and saw amazing traffic results). 4) BUT.at
  • FUNNEL FOCUS  |  TUESDAY, JUNE 15, 2010
    [Presentation] What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee
    Marketers can either create more content like that to speed the buying process, or they can re-order nurturing tracks to present a more compelling combination of content determined by their prospects’ expression of interest. CD: You talk a lot about telling stories over time with content. Can you explain what that means for a B2B marketer?
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Presentation] To Increase Social Engagement, Don’t Follow the Crowd
    Presentation is just as important on determining the when and where for your content. 'The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too. Where  .
  • LEAD VIEWS  |  FRIDAY, FEBRUARY 25, 2011
    [Presentation] DAMN! ROI!
    For years marketing folks have presented their case, by stating it is difficult to measure the real ROI for their efforts because, no one can accurately measure, how many people are influenced by an advertisement or a press release or a news report. Customers have the money, the power and the information at hand to make informed choices.
  • ENGAGE  |  THURSDAY, OCTOBER 25, 2012
    [Presentation] Election by Design: 6 Examples of Print Coverage
    To promote the presidential debates, WETA magazine for members presented a classic approach: two silhouettes staring in opposite directions, with a simple headline, “The Choice.” The content business can be pretty scattershot. . Sometimes, though, an event is big enough that it keeps coming up. am speaking, of course, of the 2012 election.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Presentation] 6 Social Media Measurement Questions You've Been Asking
    ” Our panelists pointed out that businesses shouldn’t overembrace social media measurement because that might present more conflicting points and stir further questions in an nonconstructive way. Should I be present on all platforms? Many shy away from discussions on the ROI of social media. How do you evaluate behavior ?
  • SALES CHALLENGER  |  TUESDAY, MAY 20, 2014
    [Presentation] Get Things Done Faster and Better
    Lifehackers swear by Merlin Mann’s “Inbox Zero” system of e-mail management, which you can read about on Mann’s website or watch a presentation on. 'Besieged by an unending stream of e-mails, workers have had to find techniques to get things done efficiently in our chaotic modern offices. Lifehacking Principle #1: Capture Everything.
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Presentation] A Look Back at 20+ Years of Website Design
    Different elements could now be positioned in different sections of a web page, so designers had to consider the best way to present their information to the user. 'Web design has come a long way since 1991 when the first ever website was published. Antiquity. It was dial-up modems, or it was nothing. but it still has some limits. Rebirth.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Presentation] 6 Lead Scoring Lessons for Better Lead Conversion
    Recently, we had the opportunity to present a webinar detailing six key lessons we’re learned in deploying lead scoring. Sales needs to trust that the leads that are presented can be called in a timely manner without having to do a lot of back research in your system.  The lead scoring caveat. sales rep might get an alert about this.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 17, 2012
    [Presentation] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
    founding partner at Ace of Sales, Jeffrey manages the popular Sales Blog and is a renowned speaker and presenter. He’s an accomplished keynote speaker and presenter, and has authored two books, including The Secrets of Power Selling. “ You’re not an expert when you say you are. agree. Greg Alexander, Sales Benchmark Index.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Presentation] 2015 Resolution Series: Professional Development
    An incubator of cutting-edge technologies and digital creativity, the 2015 event features five days of c presentations and panels from the brightest minds in emerging technology. 'As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. Blogs. Webinars.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 28, 2011
    [Presentation] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
      The future presents a very challenging question: How well do you know your buyer's decision models? This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    ( Image by Kenny Madden © All rights reserved ).   The Future.
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Presentation] The Top 3 "Back to School Tools" for B2B Marketers
    SlideRocket is a Web-based presentation tool that makes collaborating on multi-media shows simple, no matter where your staff is located. To share SlideRocket presentations, you only need to share a link to your presentation instead of printing or emailing large, clumsy files. Now my inner nerd is really shining through, huh?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 15, 2012
    [Presentation] A Framework for Real Time Decision Management: How SAS RTDM Fits In
    The results are usually displayed in a slot on a Web page or call center screen, although they could also be presented in an email, mobile device, or other channel. I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. There are many possible reasons for the slow adoption. deployment model.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 21, 2010
    [Presentation] Customer Service at its Best: Wind Mobile
    Provide a public forum for feedback : Ever go to a seminar and have the instructor/presenter ask you to fill out a survey on how they did? For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. Chad H.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 3, 2007
    [Presentation] What Makes QlikTech So Good?
    But those tools have to be set up by somebody, who has to design the database tables, define the joins, and very likely specify which data elements are available and how they’re presented. in a future post. Perhaps I shall. But I think it’s important to first explain exactly just what makes QlikView so good. Perhaps their U.S.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Presentation] Week in Review - Oct 14th
    This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Please. by @markwschaefer.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 30, 2011
    [Presentation] Are You Targeting the Right Prospects?
    Business value as presented by your organization. How your offering relates to company needs as presented by your organization. I cannot tell you the number of times I have seen companies jump head-first into lead generation projects only to wonder why their efforts failed to deliver meaningful results. Define Who You Want to Target.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Presentation] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    Join us to learn how these changes present an opportunity for media companies to leverage social to be more nimble, while connecting with customers to drive innovation, win new business, and boost loyalty. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Aberdeen Group. increase.
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Presentation] Top 15 Content Marketing Predictions for 2012
    View more presentations from Content Marketing Institute. I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). Social Media & Content Marketing Predictions 2012. With nearly 80 contributors, the predictions were plentiful. Enjoy!
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 23, 2012
    [Presentation] 25 Motivational Sales Quotes
    All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really  inspiring quote. You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. Watson Jr .
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Presentation] What Makes A Successful Social Executive?
    The following infographic presents the most successful 25 Top Social CIOs in the country. The past decade has seen the emergence of the digital bazaar.  In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. 
  • ENGAGE  |  MONDAY, SEPTEMBER 12, 2011
    [Presentation] Why Distractions Mean Failure in Football and Marketing
    And how many emergencies don’t also present themselves as phone calls? O nce, after a loss, Tennessee Titans’ coach Jeff Fisher made this statement to the media about his team’s effort: “I think you have to be able to deal with distractions, put them in perspective and move on. Distractions are the primary reason for losing football games.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Presentation] Vital statistics for every B2B marketer
    85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. 75% of B2Bers participate in microblogging (eg.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Presentation] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    Mart Prööm presents more than a dozen examples of cool, and pioneering, Google+ brand pages from companies like Pepsi, Toyota, Fox News, Yahoo! Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. ”).
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 13, 2013
    [Presentation] The technical mediation: helping resolve technology disputes
    Mediation is not arbitration; in an arbitration the parties present their cases to a third party for a decision to be rendered. In a mediation the goal is to have the parties present their positions to each other, then work on solutions with the mediator acting as a facilitator for those discussions.
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Presentation] Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers
    to have access to these charts for use in your own presentations. In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Marketing Takeaway.
  • FATHOM  |  MONDAY, FEBRUARY 10, 2014
    [Presentation] AIDA Is Dead! Long Live Buyer Complexity
    Consider “ The Purchase Loop ” (pictured below) as presented by Latitude Research and About.com. Customers are Web-ready and ever-present. 'I’m not the first to say this, but I want to put something to rest. OK, yes … but it’s not that simple anymore. AIDA doesn’t do any of this. Be socially aware.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Presentation] Big Changes to Bing Means Improved User Experience, Continued Growth
    32% of the share of telecommunications clicks from the paid search industry occur on Bing, 31% of financial services clicks, 28% of retail, 34% of Auto, and more (see image below from their PPC Hero presentation). 'This past week our Bing Ads account rolled out the new interface. Imitation is the greatest form of flattery after all, isn’t it?
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Presentation] What Could Kill Google and Facebook
    Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Or you are waited on and place your order, but have to repeat it to three different people, because the servers won’t talk to each other. Twice. Facebook. I’ll wait. Google. Twitter.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 10, 2010
    [Presentation] 7 Reasons Every Business Needs to be on Twitter
    No matter how compellingly your site presents your value proposition, it’s still formal and impersonal. This post was originally published on the WebMarketCentral blog in January 2010. Here are seven reasons every business needs to be on Twitter. To Interact with Customers. To Interact with Prospects. To Influence the Influencers.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 16, 2012
    [Presentation] 5 Tips on #Qualifying Partner-Referred #Leads
    However, partner-sourced business can be trickier than marketing or outbound-sourced business because it includes a number of complex factors that aren’t present in business that originates from within a company. An effective partner referral model should triple your lead volume and brand awareness. Set Up Scoring for Partner-Sourced Leads.
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Presentation] 5 Critical Content Marketing Tactics to Consider Now
    Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Identify Best Converting Content.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Presentation] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    You can contact people who are not presently looking for work. skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this? LinkedIn is like a 24/7 trade show that every one came to. 41 million users) 2. You can search for references on potential employees, and customers. In fact.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Presentation] How Digital Rewards Can Help Build Employee Buy-In #IBMConnect #IBM #SocBiz
    At the conference, I will be co-presenting a panel with IBM’s Ethan McCarty (@ ethanmcc ). Keeping an eye on the future means celebrating your victories in the present. 'I couldn’t think of a better way to welcome the New Year than to participate in IBM’s upcoming Connect Conference , held from Jan. 26-30 in Orlando, Florida.
  • JUNTA 42  |  MONDAY, JULY 2, 2012
    [Presentation] I Need Your Help – 2012 Golf for Autism Just Weeks Away
    Here are some options: Looking for a Presenting Sponsor – We have some amazing major sponsors, such as Petco, Zerys, GIE Media and Cleveland Steel Container. In addition to that, we are looking for a presenting sponsor at $5,000. Joshua and Dad at Cedar Point in Sandusky, Ohio. I’d like to fix that issue here.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Presentation] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    Sometime ago LinkedIn had already stopped supporting the Google Presentations application, which was the preferred method I recommended to embed a video into your LinkedIn profile. video, photo, presentation, document, etc.) Pin It How will you showcase your professional brand using the new LinkedIn profile? Get Active! Interests?!?
  • HINGE MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Presentation] Visible Experts: Why Every Firm Needs Them
    In this SlideShare presentation, learn how Visible Experts can benefit your professional services firm, including growth, increased lead generation, a stronger your brand, and more. 'Visible Experts: Why Every Firm Needs Them from Hingemarketing What does it take to become a well-known industry expert? Enjoy! On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 14, 2010
    [Presentation] Why Chris Brogan is invincible
    In fact, this is pretty standard presentation advice that has been delivered since the days of flip charts and transparencies. I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.  But  a post this week established a new milestone even for Chris. know how to read. Stop it. Okay?&#. tweets per word. 
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Presentation] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. To learn about the BMA, please watch this video. What can the BMA do for you?
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [Presentation] The Flo Rida Guide to Content Marketing
     Are you sharing presentations? Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing. Now you can ask the question:  How do I know all this?  Simple. Spread the love.  
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 28, 2012
    [Presentation] Does Pinterest Work for B2B Companies?
    You could also do this with slides from webinar decks or other presentations that have landing pages. As is often the case, when anything new and shiny comes out there is a race to use it and be the first. And in reality, Pinterest is amazing for selling products direct to consumers. In reality it does work, due to its massive user base.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 4, 2009
    [Presentation] Six Steps to a Successful Small Business Content Marketing Strategy
    Thus, when you create and publish content that is vital to your customer, present it just as compellingly and accessibly as savvy publishers do. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Presentation] The Top 25 Posts of 2012
    Our Content to Customer presentation laid out how Eloqua approaches content, and how it aligns to the sales cycle. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. To our subscribers, thanks for hanging out all year. Enjoy!
  • THE ROI GUY  |  TUESDAY, DECEMBER 2, 2014
    [Presentation] SiriusDecisions Interview - From Pitching Products to Selling Value
    But it’s not about just about making more customer calls or spending more time giving customers presentations. It is most frustrating to prospects to spend time with a sales rep answering questions, only to be given a canned one-size-fits-all presentation in the end. What is the Value Gap? am a golfer, but not a good one.
  • BUYEROLOGY  |  THURSDAY, OCTOBER 13, 2011
    [Presentation] Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
      Buyers will want to work with advisors good at orienteering versus sellers good at presenting. Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge.  Let’s start with the money trail. 
  • BUYEROLOGY  |  MONDAY, MAY 17, 2010
    [Presentation] 3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals
     Aligning B2B marketing content with this understanding is a critical difference maker in standing apart from the parity that exists in the literally thousands and thousands of messaging that businesses are presented with daily.  Image by Getty Images via Daylife.
  • FATHOM  |  FRIDAY, DECEMBER 20, 2013
    [Presentation] Box.com: A Gift That Keeps on Giving
    Most documents only live in one folder, but there are a few rare cases (like the Marketing Automation Product Decks or Past Sales Presentations) where documents live in two places.  They will have access to add past presentations, case studies, and any other documents they deem important to Sales and Marketing.  Pretty awesome. Retail.
  • B2B IDEAS @ WORK  |  FRIDAY, SEPTEMBER 2, 2011
    [Presentation] B2B Social Media Marketing Case Study: My Fortunate Failure
    Gass’ presentation was both encouraging and thought provoking, and one thing in particular he said really stuck with me. I want to tell you about a recent project of mine, but first I need to give you some background on what led up to it. “If you don't think, you'll have time for blogging,” he said. Try 30 blogs in 30 days.”
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 18, 2013
    [Presentation] What is the Measure of Success in SEO?
    In order to create goals, we must first understand what SEO is in the present state of affairs. '“The reports of my death are greatly exaggerated” was a quote made famous by Mark Twain after hearing that his obituary had been published in the New York Journal. So, too are the cries of “SEO is dead” across the website.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Presentation] Three Ways to Make Media More Personal
    We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. We never implemented our plan, but it hardly mattered. Aggregate.
  • B2B MEMES  |  MONDAY, JUNE 28, 2010
    [Presentation] Ethics: Transparency Is Not All
    For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.
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