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  • CONTENT STANDARD  |  THURSDAY, JULY 14, 2016
    [Presentation] How to Shape Your SEO Strategy for Voice Search
    If this already seems to present some difficulty, it only gets tougher for marketers. These skills present specific actions and uses for Alexa-enabled devices that allow your brand the opportunity to effectively carve out a niche in the same way that an app can. Siri, Where’s the Closest Shawarma Shop? Marketing SEO
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Presentation] Why Sales and Marketing Don't Get Along « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy. No news there.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Presentation] Best Practices for Conversion Rate Optimization
    Attendees were presented with tips and strategies to increase their conversion rates. It’s always a little scary making changes to your website. You strategize, test, strategize, and test again, but how do you know that your changes are actually making a difference? The first step you need to take is to identify opportunities. BEFORE:  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [Presentation] A content marketing framework for the digital age
    Also, the book of Youtility is loosely based on the keynote presentation of Youtility, so that made the narrative structure of the book a little easier to get. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. think he is one of the great minds and entrepreneurs in this marketing space.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Presentation] 3 simple tips to build good local links
    There are plenty of opportunities present within your day-to-day business interactions. Links from other websites are essential for search optimization and improving your website’s search visibility. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials. Create local discounts. Conclusion.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Presentation] 3 Tips for Boosting Buyer Involvement
    When winning entries have been chosen, present them to your entire audience, along with a total cost for producing those items. Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. Let Buyers Choose Inventory. Ecommerce
  • PAUL GILLIN  |  WEDNESDAY, MARCH 7, 2012
    [Presentation] CIO Challenges Educators to Stay Relevant
    You can see Dr. Pendse’s 23-minute presentation below. Wichita State University CIO Dr. Ravi  Pendse  last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Our young people are looking for complete convergence. For example, “They require creativity.
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Presentation] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    BONUS: SEO Past, Present, & Future Sneak Peek. SEO: Past, Present, and Future from HubSpot All-in-one Marketing Software. Poring over the content we put out this past week at HubSpot, one word really stuck out to me. It wasn''t some newfangled buzzword , nor was it a word that''s particularly exciting or memorable. The word? Enjoy!
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Presentation] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    Feel free to flip through the tips in this SlideShare presentation in full screen, or read them in their entirety below. This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. It’s understandable why some marketers remain unconvinced, too. The Bottom Line.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Presentation] Is 2013 the Year Marketers Lose Keyword Research?
    Well, there's no time like the present, right? Trying to perform keyword research to inform your SEO strategy is tough these days. Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. And it’s getting crowded under that carpet! What's Actually Going On With Encrypted Search.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Presentation] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    In his long-running (more than 400) podcast, Joel presents key insights about the state of marketing through interviews with industry leaders. You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 16, 2013
    [Presentation] Make Your Website Rock: 3 Cool Tools
    FiveSecondTest collects all of the responses for you, extracts the frequent keywords and then presents the data with easy-to-understand graphs. It’s pretty eye-opening to see how sites are presented and just how much there is to digest in five short seconds. One of the core ingredients to any online business is a solid website.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 2, 2012
    [Presentation] How to Build a Lead Qualification Team
    Establish quotas that the team needs to meet and present the results on a weekly basis. Offer opportunities to tftake part in sales methodology training, time management training and presentation skills training. Businesses that pass leads to the sales team without any qualification convert as few as 5% of all leads. The Manager.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] How to Propel Revenue by Shifting Your Sales Energy Use
    This Thursday, February 21 st at 11:00 am Pacific, Nancy and Janelle Johnson, Director of Demand Gen for Act-On will present “ 30 Seconds Matter: How to Propel Revenue by Shifting Your Sales Energy Use ,” a webinar focused on how to make the most out of the limited time sales people have for actual selling.
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Presentation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    Sales cycles are taking longer than ever, lengthening by 24% over the past two years, this according to research by SiriusDecisions. Just two years ago, the average sales cycle was 6.4 months, but deals are now taking much longer to close, extending to just over 8 months. Why the longer sales cycle?
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Presentation] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Existing Content - Audit your company for existing content that could be repurposed into blog posts (such as executive presentations or excerpts from ebooks or whitepapers). We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs. Long story short, there were no more golden eggs in the pipeline. Analyze This.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Presentation] Heads Up Sales…Change Is Coming
    Not long ago my team and I were presenting insights into their buyers to a client. One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 20, 2012
    [Presentation] 5 Steps To Connect With People Outside Your Network On LinkedIn
    Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know. 
  • WRITTENT  |  MONDAY, MAY 19, 2014
    [Presentation] 7 Must-Do Things for Successful Content Marketing
    Content can include such items as an article or blog post, a video, an infographic, an image, or series of images, an audio podcast, a slideshare presentations, or user-generated content, such as comments at the end of a blog post, for example. 7 – Create Outstanding Content Every Time. Image Source. Image Source.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Presentation] Spring has Sprung, and So Should New Sales and Marketing Practices
    There is a cold hard fact: the old selling approaches don’t work well in today’s environment: • Product Selling: Approach today’s buyer with a product selling approach, presenting features, functionality, and benefits, and the buyer’s eyes will glaze over. But the season is not the only change in the air. How to Fight Frugalnomics?
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Presentation] The Perception of Social Media Marketing: it’s a Free Lunch
    However, if you don’t at least listen to your clients, and if you aren’t present where your customers and prospects are in some or the other way (and that’s increasingly on social media and networks as well), you will definitely not succeed in providing better customer and business value in every stage of the customer life cycle and buying journey.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Presentation] What Social Media Marketers Can Learn From Miley Cyrus…
    As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. Ultimately, what’s worth our study is the ubiquity and persistence of Miley’s re-branded persona. Be strategic.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Presentation] Marketo’s Definitive Guide to Lead Scoring
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. What do you think?
  • THE ROI GUY  |  MONDAY, NOVEMBER 10, 2014
    [Presentation] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Presentation] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    Using a white paper as an example, you could break it into multiple posts that present easy-to-grok concepts from the larger paper. If your audience doesn’t have time to read and/or you want to present a topic that’s best served by “showing”, how-to videos fit the bill. Reuse. Recycle. Repurpose. So let’s do it. SEO love. Blog posts.
  • CHIEFMARTECH  |  MONDAY, MARCH 21, 2016
    [Presentation] Marketing Technology Landscape Supergraphic (2016)
    Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ). It is intended only for discussion purposes.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Presentation] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    Plays based on interviews with more than 150 social business leaders and influencers, as well as Fidelman’s personal experience leading social business change, are presented in a simple and strategic manner, supported by historical facts and modern day illustrations. Acknowledge the Revolution. It is happening all around you. Socialized!
  • SNAPAPP  |  MONDAY, SEPTEMBER 14, 2015
    [Presentation] Your Event Dream Team
    People change jobs, make referrals or get promoted – today’s “Senior Specialist” is tomorrow’s “Director.” Be present and attentive. I’ve been packing my bags for weeks for the biggest tech event of the year: Dreamforce! The notoriously loud and large event means marketers need to do even more stand out and be heard. The Dream Team!
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    Created and presented by:    . What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Presentation] 5 Ways to Promote Your Webinar
    Make your invitation copy as short as possible, and use compelling images, including a headshot of your presenter – people like seeing who will be presenting. If there are graphic elements to the presentation, consider using a strong one if it adds to the impact of the email. Did anybody come other than family and neighbors?
  • WEBBIQUITY  |  MONDAY, APRIL 23, 2012
    [Presentation] What’s So Funny About Social Media and Online Marketing? April 2012
    Tim Nudd presents ten of the best, if not the best, TV ads from last season. Why not laugh with `em? Sh*t People Say (Various Sources). Starting early last year, a raft of sh*t various sorts of people say videos hit YouTube, some going viral, some less so. Here are a few of the best technology / marketing related creations. by CodeWeavers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Presentation] Can CRM Add-Ons Replace Marketing Automation?
    Each method has advantages: - separate systems can present specialized marketing functions without getting in the way of sales activities. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Presentation] Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
    Show me this presentation. In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. Don''t pretend to look all innocent. interesting. Always.
  • JUNTA 42  |  SATURDAY, JUNE 6, 2015
    [Presentation] This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report
    Joe’s rave: I was at a Business Marketing Association meeting last week where John Bell, VP of Enterprise Digital at Travelers Insurance, gave a presentation on building an editorial organization within your corporate culture. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. website this week.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Presentation] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    The ability to aggregate information about your customers gives you unprecedented power to present a message that will resonate with them, based on known web behavior. Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. So how do you keep up with the times?
  • WRITESPARK  |  TUESDAY, JULY 9, 2013
    [Presentation] Better Targeting of IT Buyers with New Content Marketing Insights
    Of course, you could define the criteria in a way that will present your product in its best light. A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Four insights in particular caught my attention. Serial IT Specialists. Globally Relevant Content. Comparison Content.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 5, 2012
    [Presentation] The Easiest Way to Get Started with Marketing Automation? Answers in the Pictures.
    This makes it even easier for me to doctor photographs for my presentations. Here’s more proof that the apocalypse is near: I’ve discovered the “remove background” feature in Powerpoint. The fabric of reality cannot long survive so much stress. It’s a high wall indeed, and many companies just can’t climb it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Presentation] Savvy Speaks: Inspirational Marketing Campaigns
    It's subtle and complex, making its point through a story rather than a presentation of features or discussion or benefits. As creative communicators, we naturally draw inspiration from a variety of sources. Sometimes it's a marketing campaign from a totally different industry that gives us a little creative burst. One kind of clean."
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Presentation] Using Social Media to Tell Your Story
    Telling Your Story with Social Media Once you have your audience, social media gives you a platform on which to present the opening paragraphs of your company’s story. Social media not only provides a presentation channel, it also opens the door for your audience to contribute to your story. People find stories compelling.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Presentation] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    Your goal is to fill in those gaps, but the only way to do that (it seems) is to present long lead forms – dooming your conversion rates. Think about the last time you went to an amusement park. What I’m saying is, imagine a place that is hectic and exciting, with a lot going on and more than a little bit of sensory overload!
  • MARKETRI  |  TUESDAY, FEBRUARY 5, 2013
    [Presentation] Starting to Think About Purchasing B2B Marketing Services?
    The two disciplines need to be present in any successful B2B organization and ideally should work hand-in-hand. Here are the most Frequently Asked Questions for the Early-Stage Buyer. Part One of Three. As the owner of Marketri for almost 10 years, I have been on many, many B2B company prospect calls. What is Marketing? A.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Presentation] 22 Clues Your CEO Has No Idea What You Do
    Do you give presentations to a bunch of blank faces? Do you ever sit in meetings with your CEO and realize this person has no idea what you’re talking about? Do you feel misunderstood? Unloved? Under-appreciated? Have you ever left a meeting and walked out to the parking garage so you could sit in your car and scream? No, wait. People change.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Presentation] Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms
    Your website can be an electronic version of a brochure… or it can be an interactive hub for making contacts and presenting content. Present content offers. Technology firms understand specificity better than anyone. They don’t sort of write the correct code or almost solve their customers’ technology issues.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 6, 2015
    [Presentation] 7 Brainstorming Tricks to Inspire Brilliant Ideas
    Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Coming up with fresh, new ideas isn't easy.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Presentation] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    The ability to include a call-to-action in your Facebook cover photo presents the opportunity to reap even more benefit from your Facebook marketing strategy. 1) Generate More Facebook Leads. I've always considered myself quite the sneak when it comes to marketing on Facebook. but not suggesting you attend it. Awesome! you guessed it.
  • LEADERSHIP  |  FRIDAY, MARCH 20, 2015
    [Presentation] Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips
    People use a very wide array of different email clients for monitoring and managing their email, the differences in which present a challenge for anyone seeking consistency in their campaign. Presenting further challenges, the client that your recipient uses is a factor in how likely that person is to engage with your campaign.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Presentation] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    By understanding how buyers interact with specific content, marketers are better positioned at presenting the right customer with the right content – therefore reducing the customer effort to find the relevant products / services that meet their needs. As a result, marketers deliver more pertinent value at the top of the funnel as well.
  • FATHOM  |  MONDAY, MAY 4, 2015
    [Presentation] Why Everybody Should Master the Art of Selling [BOOK REVIEW]
    As anybody who’s read Daniel Pink’s To Sell Is Human or any other authority on selling and negotiation, the power of language, appearances, presentations, positivity, and closing have universal application. choose the word champion deliberately because he alludes to it frequently (with capitalization). Do you see the connection?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 7, 2013
    [Presentation] A Guide to Retargeting (Remarketing) for B2B Marketers
    As a marketer, you would present the ads to an audience you know is interested in your product. critical reason search engine advertising in particular is attractive for B2B marketers is because of the immediacy in performance measurement. Cost per lead, cost per acquisition, or cost per sale can easily be defined with PPC. Source ).
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Presentation] The Challenge of Producing Quality Content
    It means committing to our craft to deliver high quality content that stands out in both the standards of information and presentation. English: Slalom race in urban street Italiano: Corsa slalom in strade urbane (Photo credit: Wikipedia) As we all know, producing quality content takes quite a bit of time and effort. What about you?
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 21, 2010
    [Presentation] What Type of Website Do You Need?
    Content - the information you present. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. Nurturing existing leads. Communicating to existing customers. Design - look, feel and layout.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Presentation] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    However, using reports generated by your CRM presents a number of problems. Author: Michael Berger Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. Without a platform of their own, marketers have historically leaned on the CRM system to make this connection.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 16, 2012
    [Presentation] B2B Social Media Marketing is Calling: Are You Listening?
    There are amazing things you can do with Facebook applications, community development, and engagement to help better brand your company and increase your social following of present and potential customers. Let’s face it: Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 17, 2013
    [Presentation] 4 Guidelines For Prospecting Into State And Local Governments
    If you are calling with a large company with a wide variety of product lines available, you may be able to bring up that you have an established relationship, past or present, through another product. I’ve never enjoyed dealing with the DMV. Mapping the Organization. Know the rules- RFPs. However, they’re not a guarantee. Budget and Timeline.
  • GREAT B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Presentation] Patience and Persistence – A Powerful Combination in Marketing
    You can cut your effective sales cycle dramatically by having a great website full of useful information, and by presenting all the information necessary to help them make the right decision (buying from you of course).  As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose.
  • MARKETRI  |  TUESDAY, OCTOBER 23, 2012
    [Presentation] Fresh Perspectives and Tips from Business Developers in the A/E/C Industry
    However, I recently attended an event held by the Philadelphia Chapter of the Society of Marketing Professional Services, and, after hearing insights presented by business development gurus (half of whom came from the technical side), I’m certain that an A/E/C firm's technical employees can also be natural business developers or marketers!
  • THE B2B RESEARCH BLOG  |  FRIDAY, NOVEMBER 13, 2015
    [Presentation] Is programmatic advertising relevant in B2B?
    Through this exchange, advertisers bid on the user’s ‘eyeballs’ and the winning bidder’s ad is then presented.  One number in t he recently published B2B Barometer study caught my eye.  Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant.  billion, is programmatic and next year it’s forecast to reach 70%. 
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Presentation] Follow The Money To The CMO
    They have made acquisitions, will make more, and are trying to fold them together and present an integrated marketing story. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Presentation] An Illustrated Guide to Organizational Structures [Free Ebook]
    Adapted from HubSpot CMO Mike Volpe''s INBOUND presentation / blog post, " How to Structure a Marketing Team of Any Size. "). I remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. Leave a comment below! Management
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 30, 2015
    [Presentation] How eBooks Help Generate Leads and Fill Sales Pipelines
    The Content Marketing Institute explains: “Think of [eBooks] as a white paper on steroids: a report, generally 12 – 40 or more pages in length, that presents complex information in a visually attractive, reader-friendly format. Are you racing to build credibility, generate leads and close sales? Enter the eBook. Why Use eBooks? Conclusion.
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Presentation] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Why? … “ to provide a mechanism to the advertiser so that the advertiser can improve the relevancy of the ads that are presented to you.”. Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. What does it mean? So why has Google?
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Presentation] The 14 Best Content Planning and Research Tools
    Perform quick research while working on a document or presention in Google docs. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Best Content Planning Tools. 1) Trello. Google Review Count: 1,190,000.
  • TONY ZAMBITO  |  FRIDAY, MARCH 25, 2011
    [Presentation] Four Challenges Market Research Faces Today
    know I have and some of you have sat through presentations with beautiful slides and graphics of graphs but leave with that sinking feeling in your stomach that you really did not gain any new insight that is going to help to drive strategy. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Presentation] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    Focusing on results in your communications and presentations. Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing. Delivering the right data to the right people. marketing data.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Presentation] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    And when they present it, we say “Nahhhhh!&#  I think we should be in these other publications because I think that’s where our audience hangs out. Avoid The Ego Trap In Digital Marketing. mean there were what 3 TV stations, a local newspaper or 2 and some trade pubs. How hard could it be? Don’t Label Your Audience.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Presentation] How to Ease Your Sales Team Into Social Sales
    Why You Now?™," and The Seven Basho Strategies™ sales training programs, Jeff presents to sold out audiences around the globe. No place is this more apparent than in the world of social media. Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Presentation] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    For each social media platform, present your message in the context of the platform on which you’re communicating. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Avoiding “Ready, Fire, Aim”. You Do Have Content, Right? First things first. Build Reach.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Presentation] 9 Myths about B2B Marketing by @billblaneyb2b
    Even though the arguments about ROI are ever-present, most will agree that staying in front of customers, touting new innovations, and always selling is a valid use of time. ” Since we did not have time to cover all the myths about B2B marketing in Bill’s show, I wish to share them with you here. Bill Blaney. So stick to it!).
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 16, 2015
    [Presentation] HubSpot User’s Group Atlanta and Lead Scoring For B2B Marketing
    While we try to be agnostic when consulting our clients on the best marketing automation for them, we are HubSpot users and a certified HubSpot agency. I had the opportunity this month to present to our biggest meetup yet on Inbound 2015 […]. MLT Creative is a proud member and co-host of Atlanta’s HubSpot User Group.
  • OPENTOPIC  |  WEDNESDAY, JULY 29, 2015
    [Presentation] How to Know When You Need A Content Marketing Platform
    Through skillfully timed content, you have a chance to present the problem that you’re solving. Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Maybe you’ve mulled over the topic at a few business meetings. You're far from alone. Should You Be Putting in More Effort?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Presentation] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    Different from a blog article, lead generation content that resides behind a landing page for registration often includes white papers, eBooks, presentations, webinars, kits and guides. The marketing world continues to change because the way people buy keeps changing. This is also known as inbound marketing. Goal Setting. easurable. elevant.
  • CAPTORA  |  THURSDAY, APRIL 21, 2016
    [Presentation] How Customer Modality Affects Top Of Funnel Marketing Success
    What works : The methodical person wants detail, so your content needs to present them with considered facts. They are more likely to read the entirety of an e-book or whitepaper, so present logical arguments that are backed up with data. What Is Customer Modality? Image via Unbounce. Methodical: Very organized and process-oriented.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Presentation] From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned
    Hello, my name is Tyler. [ Hi Tyler! ]. And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline. could be heard throughout the office day and night. How could that be? As it turns out, we weren’t.
  • JUNTA 42  |  SATURDAY, MARCH 7, 2015
    [Presentation] This Week in Content Marketing: The Media Industry Is Desperately Confused
    The content is well-written and artfully presented, and is tightly integrated with the Lands’ End catalog. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Raves include airline safety that has been transformed into compelling content and headlines that rock. This week’s show.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Presentation] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Once you’ve figured out how to score potential buyers and present content based on demographics/behaviors, nurture campaigns will keep your marketing relevant, two-way, and moving in the right direction. Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? Marketing Automation
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Presentation] Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
    Organize and run a series of presentations from various speakers at set times over the course of a day or two. 5) Livestreaming Live, In-Person Events: Hosting a live event? But a new announcement may help put it back on the radar, at least for marketers. What Are 'Hangouts on Air'? until now. Key Features. Step 1: Start a Hangout.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 18, 2011
    [Presentation] Hot Air Balloon Craftsmanship
    When asked about his ballooning credentials – often timidly presented by a novice rider immediately following initial contact with a tree-top – Denny might disclose with a smile that he was, among other things, the former head of the Forbes Magazine Balloon Ascension Division. Denny Fleck -- Hot Air Balloon Craftsman. He was hooked for life.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Presentation] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 22, 2011
    [Presentation] The 6 Stages of Successful Lead Management
    View more presentations from Eloqua. by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. Envision The Funnel. Facebook.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 20, 2012
    [Presentation] The Evocative Visual Approach to Social Media Marketing
    Blend images and text to create a sales and marketing funnel leading to your conversion or commitment objectives.  If your Google Analytics bounce rate is too high, something is amiss with your images, videos, headlines, captions or textual content. 3)      Buy, borrow or steal a copy of Presentation Zen.  Graphics have always been important. 
  • THE ROI GUY  |  TUESDAY, OCTOBER 21, 2014
    [Presentation] Your Sales and Marketing "CFO-Ready"?
    Many CFOs understand that technology—especially big data and analytics—presents an opportunity to inform actionable insights, improve efficiency and drive the growth and profitability of the organization." IT execs and managers your marketing campaigns have been targeting, and who your sales reps are comfortable talking to. What to Do?
  • CLIENT BRIDGE  |  FRIDAY, FEBRUARY 11, 2011
    [Presentation] HubSpot Innovations for 2011
    Hubspot CEO Brian Halligan presents several new features in their inbound marketing software for the coming year. Some of the features include: Content Management System (CMS) will include mobile-ready templates. Email Management templates will be optimized for mobile consumption. View Original Article
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 9, 2011
    [Presentation] It’s Not A Petroglyph, It’s Our Marketing Plan
    did anyone begin to think about the presentation. Ah, yes, the presentation. Stripped to its elemental components, The Plan becomes an elegant, soaring presentation rich with the imagery and sense of occasion that brings a crowd to its feet and sends the competition to therapy. presentation. Hell yes. like PowerPoint.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Presentation] Data Driven Fundraising Is on the Rise for Universities and Nonprofits
    Without data, you may not know who you have in your database and what opportunities they present. Data can help your fundraising team set realistic goals and present them in a non-daunting way. Many organizations and schools are catching on to the data craze in the fundraising departments. Here''s how. Realistic Goal Setting.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Presentation] 7 of the Best Pieces of Free Video Editing Software
    Here's a SlideShare presentation with more stats that illustrate the importance of video. Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen , businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Still not convinced? Source: Softonic ).
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Presentation] Did Facebook Just Deliver a Crushing Blow to Native Advertising?
    But that presents two big problems for publishers. Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. It all started with a seemingly innocuous announcement on April 8.
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Presentation] How Smart People Do Social Selling
    Now, those figures are under dispute , but even if buyers are only a third of the way along, it’d be nice to be present for those first touches, right? Social selling has been rising in popularity for awhile. There’s a reason: It works. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. First, last and always.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Presentation] B2B Retargeting – Benefits and Pitfalls
    When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion.  Increase brand awareness.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 8, 2011
    [Presentation] How To Get Started In Mobile Marketing
    You need to be present where your customers are searching for information. Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. And more people are moving their search and content interaction activities to their mobile devices. Relevance.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Presentation] Savvy Speaks: Web Site Pet Peeves (and Best Practices)
    Andy McCartney of DigitalConverts presents a concept he calls an "engagement zone" that offers site visitors numerous options and encourages them to consider taking a next step before they abandon a site. We've all received emails or visited websites that left us wanting. Here we share some of our annoyances. Wendy. Not cool.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Presentation] Surveys Show ‘Social Business’ Concept Gaining Traction
    The CMO research further reveals that 62% say they are unprepared to take advantage of the opportunities presented by mobile commerce and 72% say they don’t know how to cope with declining levels of brand loyalty that could result from easier comparison shopping. The concept has gained momentum in the form of “intranet 2.0″
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Presentation] Is Your Website Attracting Clients or Scaring Them Away?
    They also feel like they know you even before they ever engage you because they’ve been interacting with you through your blog, articles, book, and presentations. Think of the presenters you’ve enjoyed and learned from. Many professional services firms generate at least some proportion of their leads online. Websites
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 15, 2013
    [Presentation] Sales Prospecting Perspectives Weekly Recap - Week of November 15, 2013
    With prospects bombarded by content every day, it’s important to learn how to get your content caught by the B2B buyer’s filter Use a pass-along strategy, where relevant information is passed between colleagues, or present webinars through associations they belong to. Good afternoon Sales Prospecting Perspectives Readers! Great article!
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Presentation] The Science of Creativity
    Creativity was present through major human accomplishments that changed the course of history: the formation of revolutionary inventions like the wheel, the origin of new concepts like the theory of relativity, and during the introduction of new art forms such as cubism or jazz. Okay one more hint: Some people find it in the shower. Vucko on.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Presentation] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    Some component of the algorithm may have been lost in transition to Timeline, resulting in such drastic differences in attention as presented above. Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Severely. Then something magical happened. What Now?
  • HINGE MARKETING  |  FRIDAY, JULY 17, 2015
    [Presentation] 3 Content Marketing Ideas to Set Your Firm Apart
    As long as you present the facts and get your point across, warm, informal text is much more inviting than copy that reads like an owner's manual. By now, everyone in the world of marketing knows how effective great content can be at turning readers into buyers. But what makes great content? All of this is true. Love the Lists.
  • HINGE MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Presentation] What Does Your A/E/C RFP Response Really Look Like?
    Instead, you might hear something like this: “Well, your proposal/RFP presentation pieces make your firm look dated. You know you’ve done great work – it’s right there in the presentation. The sum of these experiences will define your identity in the eyes of prospects and clients. The Lost Bid. That’s it.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Presentation] How to Create a World-Class B2B Call Center
    Everyone can improve their skills with regular feedback on their listening and presentation skills, their voice intonation, and how their personal metrics compare with others in the department. A marketing manager, Susan, was doing a stellar job with her online and offline marketing campaigns, generating leads by the bucketful. Hire Right.
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Presentation] The Art of Influence for Great Copywriters
    While you want to present a strong argument by making bold statements and displaying confidence, readers don’t want to feel bullied into making a decision. Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally. Connect.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 28, 2015
    [Presentation] MarTech Stack Jenga: Official Rules
    Remaining players are given one point for each group that is present in their stack. I spent some time in Atlanta last week, including a Friday afternoon visit with Sangram Vajre at Terminus to discuss his upcoming FlipMyFunnel conference. I’ll be keynoting the part of the conference devoted to technology stacks. sponsorship opportunity.
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