Present the results, make plans for moving forward with your killer design and then, when no one is looking … hallway victory dance: Phew. A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. So here it is, your FAQ to A/B testing.

Our world, our markets and our lives change too quickly to rely on our past to define our present, or our future. Rebel Brown has been a long-time contributor to {grow} and today, her first book, Defy Gravity, is being published.  So it’s kind of a special day!  Gravity!  It’s so easy to get stuck in the way we’ve always done it. 

don’t know why but this rather wonderful bit of software has the power to suck all the smart out of the room and leave otherwise productive, thoughtful people drooling over transition noises and trying to get a presentation tool to act like a document creation tool. Say, how’s your 2012 plan coming along? What’s Win-win.

Your team should be able to write and present a quarterly plan all by itself in the normal course of things. Why most offsite meetings are a waste of time and how to make yours different. The grass may or may not be greener over that famous fence but I can assure you the breakfast spread is probably better two meeting rooms down from yours.

Another opportunity may be to co-present your solution at the conference with your customer or even to co-sponsor something with them like a hospitality suite. Event Planning is a Year-Round Activity. Marketers should be looking six to eight months out when it comes to events. Work the calendar. No product launch? And for Your Customers.

The situations Lencioni presents should be more delicious. Patrick squinted at the screen in front of him. It wasn’t the first time he had needed to turn ten pages of rather good advice into 200 pages of mediocre narrative, but this time was tougher. If you’re in a hurry, try jumping to page 175 for the theory. That’s not fun. Now that’s fun.

Or BSI Group , which presents its value proposition more mathematically as the sum of its vision, mission and values statement. I think value propositions are like tattoos you don’t remember getting: best kept hidden and discussed only in private.  It’s a lonely job. Putting it on the internet is really just a temple to your corporate hubris.

We wouldn’t dream of hiring someone for 90K without a reference check, so it amazes me how many companies hand over ten times that or more to some agency on the strength of a pretty presentation. Last week we talked about how to tell if you have a lousy B2B agency , and the many reasons for this. Get a Seat at the Grown-Up Table. Seriously.

Indeed, I would argue that all three conditions need to be present to qualify as a trusted advisor, which means that it will probably take longer than the twenty minutes most of these people have allocated to becoming my BBFF (business best friend forever). Is trusted advisor the theme of the week? want to be your trusted advisor for life.

The kind of  mailer thing that should hold a meaty document  or a present or at least a court order. Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) stuff and a much emptier recycling bin, but the payoff wasn’t there. Fair enough. An ebook.

Are the ideas you're presenting written in a way that are clear and easy to understand? This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Firstly, I have to admit, I have always feared writing a bit in the past. whole book? Push Yourself.

Trade shows present an opportunity to generate quality leads , spread brand awareness, and meet other objectives. If you create one, place it on all your trade show resources, including signage, handouts, presentation slides, etc. Planning for a trade show doesn’t start a month in advance. Set Your Trade Show Marketing Goals.

When presenting on number of leads, even if the numbers are compelling, there may be little initial excitement. by Kelly Waffle From the first day we start a job in marketing, many of us are taught to focus on leads. Unfortunately, this is where I believe many of us make major mistakes. Football.”  Opportunity Knocks!

saw the fun in creating a new presentation to engage potential partners in a new business opportunity. Sometimes a change in perspective changes everything. Take this morning for example. Before the day even started, I felt overwhelmed with a never-ending To Do list. But rather than dig right into it, I putzed. played games. called a friend.

View more presentations from Chris Herbert, B2B Specialist. February 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Let’s Get Started!

You can still generate a ton of buzz from people who weren't lucky enough to be present for the live showing. What the heck is a flash mob? flash mob is getting people to come together in a public space, surprising unsuspecting viewers with a choreographed performance/dance routine, and then walking away as if nothing happened.

to have access to these charts for use in your own presentations Connect with HubSpot Conventional wisdom taught us to promote our products as much as possible. Do you know that frequent mentions of your competitors can actually help you rank higher on Google? Keep the description short. This approach might not work for every small business.

Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Should B2B brands be excited by the marketing opportunities the iPad presents? Featured Sources.

BRENT: That's the single biggest question we get asked when we present this work! It takes a lot to get me excited about a sales book these days. But that's exactly how I felt after reading The Challenger Sale , a new book filled with groundbreaking research with major implications for all business-to-business (B2B) sellers. Hard Workers.

White papers were used in a different form of marketing, namely to apply educate as a way to convince key decision makers to the viability of a solution via a thorough discussion and presentation of industry dynamics, business challenges, and how advocated solutions can solve those identified issues. Crafting White Paper 2.0 Jonathan Kantor.

You want to get speakers who are well known in the industry, but you also want to make sure they have experience presenting. 'Trades shows and events. marketer''s best friend? Or too old-school? guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. Would that work at today''s events?

Therefore the remaining leads (84%) present a tremendous opportunity for your company. Are any of you out there new fathers? How about new parents? m still getting the hang of holding my 2 month old son while I check my emails or read a book. My biggest inspiration for this post was re-reading Jim Collins’ famous Good to Great. Chad H.

This will affect what you post, how you present it and when you post. Content is king. Content is media. Content is the new black. Social marketers are  scrambling to produce content that will engage friends and followers and prompt viral sharing. There is a land rush mentality toward social content.   Be Original or Die.  

As you wrap up your presentation, offer a compilation of your tips via the PPT or an e-guide for download at a unique URL. by Maria Pergolino Despite what many marketers would like to believe, the digital marketplace is not quite the place where “if you build it, they will come”. They want to come to somebody’s cottage, why not make it yours?

With advance insight into the prospect’s motivations, pain points and buying plans, the sales rep can engage the prospect in a consultative conversation rather than launching into a cold-call presentation or a discovery interview The answer is clear, and may surprise you. But first, let's take a look at some lead generation challenges.

Ticker shows you similar stories to what are presented in your News Feed, but it displays these updates instantly, enabling you to quickly identify, jump in, and comment on a story as the conversation is happening. If you thought Facebook was going to sit back and just watch Google+ take over, you were greatly mistaken. Marketing Takeaway.

Your emails should be designed to present the most relevant and important information first. The average person receives an overwhelming amount of email in their inbox every day. The challenge you face is making your email stand out from the all the others, and ensuring that your message can cut though the noise. Stick to basic HTML.

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Don’t Forget the Fundamentals. Share the Love.

offer a webinar-style presentation Social Media for Business: How is it different that offers an in depth look at this subject. My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. eModeration is one of the established moderation companies (founded in 2002).

According to the presenter Bryan Eisenberg , most sites don’t have a traffic problem – they have a conversion problem. The average conversion rate of online traffic is 2%-3%, and the k ey to improving that conversion rate is improving the visitor’s experience. Your target audience is diverse. What Is Most Important NOW?

In my last post, I discussed how the webinar’s presenter, Bryan Eisenberg, proposed that it’s keeping up with your customers – not beating the competition – that’s most important. also summarized some of the ways he recommends achieving this. Trending Topics. Then, use the topic in a quick blog post or tweet.

Over the course of two days, each presentation added a different way of looking at the issues related to improving health care quality and cost. Luckily, the event producers recorded many of the panels, and presentations, as there was a lot to absorb in just two short days. Measurement, analysis, and communication are imperative.

Each of these are words that came to mind this morning as I listened to Google National Industry Manager, Seth van der Swaagh’s presentation to members of the Associated Industries of Massachusetts (AIM) on Google’s Digital Vision – The Acceleration of Everything. The presentation was excellent–and itself fast-paced. 

Your firm’s anniversary provides the perfect reason to showcase this success, knowledge, experience and longevity, and create meaningful marketing opportunities and events to highlight the past, present and future. Seek out meaningful marketing opportunities that showcase your company’s past, present and future.

But, instead of summing them up, take a look at the presentation below by MarketingSherpa on ‘Producing Engaging Email Content’. In cross-channel dialog marketing, the quest for relevant content is higher than ever. Furthermore, finding “enough” content is a key content marketing challenge too. How much is enough? It partially certainly is.

You’ve likely delivered a presentation or two over the past several months that others might benefit from reviewing. Why not take advantage when you have a few free minutes and spend some time uploading your favorite presentations and other materials to educate clients, like PDFs and videos. " Spruce up SlideShare.

How to Measure and Present the Effectiveness of Yo. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As a result, organizations are making much larger investments in sales enablement teams, programs and tools.

How to Measure and Present the Effectiveness of Yo. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). They do if they are.

View more presentations from inBlurbs. If you think you can do inbound marketing without any failure then you are dreaming. Means you will do failures. But let’s change the position and take a look from another perspective. If you think you can fail and if you think you can do it right than you are right! • 97% more inbound links.

2- Joining various groups in these social sites – Further to profit most you should join various groups present in these social site to grow your networks. 5 Tips how Small Businesses use Inbound Marketing. Inbound marketing is today proving best for small as large businesses. Here are 5 tips to help you out. inbound marketing (110).

How to Measure and Present the Effectiveness of Yo. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Technology solutions were new and exciting, and sales lived on the cutting edge of technology. They do if they are.

How to Measure and Present the Effectiveness of Yo. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). They do if they are.

That presents a contradiction, because often times in the midst of a crisis we don’t have the answers to the questions that customers are asking.  If you would like to donate to the relief effort in Japan, please visit  The Corporate Executive Board Giving Campaign to support the American Red Cross.). The Buzz Change Management Communicatio

For successful strategic social media programs to occur two things must be present: 1) Legal needs to be well-versed in social media rewards, opportunities, rules and tools to really be able to help the company succeed. As one speaker said, the goal was to help legal move away from saying "no, because." and into saying "yes, if." Makes sense!

Look at how Brian speaks about how he changed the way he made presentations and replace that with your content strategy as a business. Brian Solis at our 2012 event – source. Have you noticed that social media and social business experts lately use the term ‘content marketing’ more often? They couldn’t be more wrong. That’s it.

1) Present the benefits of SMarketing in terms of business results. 'The story of sales and marketing animosity is so common it''s cliche. The story''s even backed up by data -- the Corporate Executive Board study found that a whopping 87% of the terms Sales and Marketing use to describe each other are negative. Marketing thinks.

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy. Big blue lead in.

But that presents a whole new set of problems. A few months ago, we gave you some very important advice on how to ensure your site visitors despise you. Assuming you did the opposite of everything on that list, you're probably seeing those site visitors convert into leads at a pretty nice rate. That's almost worse, isn't it? So close. click.

And I would be saying things in the presentation that I had written about six months earlier. The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? He has twenty years’ experience as a CTO.

Delivering the same old fluffy value messages using traditional PowerPoint presentations or whiteboard sketches just doesn’t cut it anymore,” says Tom Pisello, CEO and founder of Alinean. Buyers want help with reducing the complexity and length of purchase decisions, relying on sales professionals to help accelerate the decision process.

Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation where he also explained that 20 to 25% of the queries we see today, we have never seen before.”. More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. What does this mean for your business? Tweet this on Twitter!

And as always, you guys had some excellent questions to ask of our presenters, not all of which we could get to on Thursday. Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. Good question.

B2B Social Media Lessons from Presentation Planning Any B2B social media endeavor requires planning, whether it is. Every Thursday night or Friday morning I begin looking for several posts from the week that I want to share in a Friday post. You should be seeing any relevant content from them already. Developing a strategy? Creating content?

summer might look like: intern writes 10 blog posts, 1 per week, supports 1 webinar, writes one ebook , and does an analytical study on your lead quality with recommendations that get presented to your sales and marketing departments. Here's how: Talent. First, let's define what we mean by different company sizes. That could be a book!).

Stay tuned for my Brain Shark recording of my presentation in the next week. There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. Met wat voor tekst scoor je nu het beste op het web. Verzeker jezelf van een plaats.

When your messaging is clear enough to help orient a new homepage visitor in those 10 seconds, you have the opportunity to present your other homepage content that helps them convert into a lead. This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Got it. Worth noticing.

The hard work is done on our end; it’s our job to present it early and consistently to provide the ROI in our teams efforts. Today during the Operations meeting we highlighted ways to make our business better, more effective and provide the most value we can to our customers. “The reports are fine why change them!?”)

Applications: Use the applications to add video, compelling presentations, white papers and case studies or sync your blog posts to your profile. This is part two in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Heinz).

And yet, so many B2B marketers launch into presenting the cool features and functions of their product, without taking the time to understand if the person on the other end of the conversation/call/letter believes they even have a problem that the product hopes to solve. How to Measure and Present the Effectiveness of Yo.

In fact, George says, the firm turns down half of the opportunities presented to him. Readers of this blog know that I preach incessantly about niches, positioning, content marketing, referral networks, nurturing programs yada, yada, yada…. have finally found someone who actually practices what I preach. Meet George Bradt, the Niche-Meister.

You then take him though your presentation and conclude by asking “off the top of your head, can you name some clients I should talk to about this?”. You’re having a networking lunch with Fred, a well connected lawyer, and Tom, a mutual friend who set up the lunch. The usual pleasantries ensue, discussion of kids and family etc. Period.

More importantly, you’ll  be ahead of other candidates if you show that you are aware of the following terms, topics, and technologies: Webinars : you should attend a webinar to understand what the experience is like, and if possible present a webinar as well. What are College Students to Do? The Modern Marketer. Good luck!

Because she does more than just “present information.” Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. Once you master a skill, you can get it done quickly. And, if you’re successful at it, you want to do it again and again. How do I know?

few days ago, I wrote about Content Marketing Biases and suggested you take the Implicit Associations Test , the IAT presented by Harvard on the Project Implicit site. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention.

white paper is a formal, in-depth exploration of a topic that includes research to back up the author’s assertions—usually 8 – 12 pages in length and presented in PDF format. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. There are more, and I'll try to get to them later this week.

In previous posts, I presented the  do-it-yourself guide for creating value propositions in 3 steps and provided examples of how to apply it to develop a green value proposition and a value proposition for a professional services provider.  It also provides another tip for creating compelling value propositions. Inertia favors the status quo.

Present them with gifts and compensations that show your appreciation of their effort. Wouldn’t it be nice if you didn’t have to do all the selling and marketing for your business ? So what should you be doing to get more referrals ? Ideas To Get Referrals 1) Get referrals by earning them. 2) Ask and you’ll get referrals.

Present them with gifts and compensations that show your appreciation of their effort. Wouldn’t it be nice if you didn’t have to do all the selling and marketing for your business ? So what should you be doing to get more referrals ? Ideas To Get Referrals 1) Get referrals by earning them. 2) Ask and you’ll get referrals.

Today’s web technologies present the SME with unbelievable selling and marketing power if only it’s harnessed correctly. The results he achieves demonstrate his commitment and dedication to his customers and employers. Great fun to work with and I would have no hesitation in recommending Nic. Three of these companies went public.

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. Best of B2B Marketing for September 2010. Like what? How Is PR Changing? &#.

believe it’s potentially more important that all three tablet computers offer content in color with the possibility of embedding dynamic content such as slideshows and other kinds of dynamic visual presentations. Kindle Fire and Nook Tablet will dramatically accelerate the move to e-books.

Their development team is working on introducing a variety of modules as the market needs present themselves. The coming challenge for social media is keeping it simple? Some social media types and companies would love to just focus on Twitter and Facebook. Ah, those will be the good old days of social media.

They presented a session at NewComm Forum, a conference produced by the Society for New Communications Research, about the two year experience implementing social media at Embarq. Time 8:38. This was not a pilot project, nor isolated to a single department. Embaq Social Media Team Leaders and their Twitter profiles.

If social media facilitates two-way communication between B2B companies and their customers, then it makes sense to use social tools and the opportunities they present to serve customers. It’s another Friday and I’m thinking about B2B customer service and social media again. from Zen Desk Blog. It’s customer service. from Hubspot.

How to Measure and Present the Effectiveness of Yo. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research.

Leads gathered through social media present both a unique lead nurturing challenge and a huge opportunity at the same time. by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Yeah, we know. It can sometimes be difficult to quantify the benefits of investing large amounts of time into social media. Facebook.

Social media’s inherently personal take on customer service, media relations and brand development has caused some B2B marketers to wonder if marketing agencies can tap into companies’ cultures and present them online as authentically as internal communicators. Experience. 24/7 Monitoring. Reporting. Internal strengths. Passion.

I’ve gotten quite a few requests lately about the ROI of skill development initiatives…everything from the overall impact of training/development in general to more specific questions about the impact that comes from very specific types of training (such as account planning or presentation skills).

got a great question after my presentation on how you can tell that your social media activities are turning people off. Image via Wikipedia. In addition to walking through the basics of how to measure ROI, it also highlights several examples of real companies making money with these techniques. In e-mail marketing, people unsubscribe.

Frequently, I'm asked to present to a group, but the organizers of the event don't know who will attend and what they already know and need to know. Image via Wikipedia. do a lot of Webinars--some of them public and many private--and I've found a wide range in terms of how well they come off. Don't make that mistake with your event.

This presents a difficult situation but it’s probably going to happen to every blogger at some point. I frequently receive questions about how I blog.  Where do I get the ideas?  How long does it take?  Where do I come up with the graphics? Let’s start from the beginning … Four weeks before publishing. PUBLISH. COMMENTS.

One example is that it allows you to read articles in three ways: as they show up on their respective sites, as they’re presented in their RSS feeds, or in a text-only format to get rid of the images. Yes, the rumors are true. Many of you might be saying to yourselves, “But I use Google Reader every day. Feedly. But that’s not all.

Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience that can become advocates to help share your message. Click to see VIDEO "Inbound State of Mind". Your LinkedIn profile is your professional identity, your autobiography, and your personal brochure. Use your company keywords.

If they take any missteps during the buying process (stepping back or jumping forward), it's probably time to take a look at your campaigns and make sure your information is being presented correctly. Last week I explored the process of lead scoring, and today I'll focus on the next step of the marketing automation process: lead nurturing.

In response to the new world order, we suggest you increase your practice’s visibility with a smart marketing initiative–perhaps a mailing every other month that presents a featured case on a nicely designed sheet, accompanied by a letter from you. How do you ensure that prospective customers think of you when problems arise?

While these are all certainly important areas, this scenario presents a challenge for young professionals as they begin to rise through the ranks. Much of a professional’s early years is spent mastering professional skills, learning client service, and knocking out billable hours. don’t have time for this!”

Or consider expanding on a topic that was presented at the tradeshow that is new or unfamiliar and share your opinion or experience on the subject. Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community."

A regular blog, a Facebook fan page, an uploaded Slideshare presentation or a series of informative YouTube videos may be just the ticket to prove that you are the best choice to provide essential solutions. Social media marketing is a trend, not a fad. Moreover, it’s a terrific extension of your content marketing strategy.

Alinean is sponsoring and will be attending the TechTarget Online ROI Summit, presenting the latest tools IT marketers can use to cut through the clutter facing todays skeptical buyer, and fight Frugalnomics - buyers demand for savings, quantifiable proof and value from each investment. How to Measure and Present the Effectiveness of Yo.

Advanced high quality content includes e-books, white papers, case studies , webinars, coaching and training videos, and high-impact research presentations. Stay tuned and check the best articles out! How to Design Emails to Reach the Inbox. mail deliverability is vital for building trustful and loyal audience for your business.

B2B marketers should make sure that their marketing materials, their lead generation and nurturing messages, their content and their sales presentations all focus on these primary business goals. In her post for the Business Marketing Institute (BMI), Ardath Albee of Marketing Interactions reports on a recent survey conducted by ITSMA.

” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. The start with knowing what you want to accomplish.

Our Present: There are more than 500 million active users on Facebook, and they share more than 300 billion pieces of content each month. OK, so we all know by this point that we should be using Facebook in B2B marketing. Our Past: People used to get their information from one source—television. MTV or Food Network).

To give you a taste of what's possible, some of the results presented in case studies include: 12% increase in pipeline with an ROI of 321% by using salesforce.com as a hub. Gerhard Gschwandtner, ( @gerhard20 ) the founder and CEO of Personal Selling Power, Inc. kicked off the Sales 2.0 Co-Creation - buyers want to be involved. Sales 2.0

My blog is about what to do when you are presented with the challenge of calling through 1000s of names in one month as opposed to what you might be typically used to, like 500. ” The answer to this question really varies depending on so many factors. One of my clients has a series of online marketing events that we are following up on.

Though the answer you may be looking for may not present itself immediately I've found that there are a least couple of things that can help to get you headed in the right direction. In the sales game most people would admit that cold calling is generally not at the top of their list of things they look forward to tackling on a daily basis.

It was almost as if they wanted us prepped like they typically would be before a big presentation. The best managers I’ve ever worked with generally spoke from their personal experience and not necessarily from the sales 101 instruction manual. equate cold calling to going through basic training. The numbers seemed to vary wildly.

All the information I use stays the same, but how I present it can vary greatly. Sales Prospecting Perspectives is pleased to bring you an encore guest post from Chris Lang, AG's Sales Director. Chris lives and breathes sales and sales prospecting, and we are very happy to have the opportunity to share this entry from him with our readers.

In fact, you need to be constantly expanding the top of your funnel because, as our presentation " Death by Marketing Automation " showed, your email list expires at approximately 25% a year. Tip # 1: Focus on Both Lead Quality and Quantity. Sales reps simply don’t have the time to cultivate a prospect into a qualified lead.

If connections are the “how” we are present in social media, our stories are the “why” our connections listen to us. This week I’m turning {grow} over to the community this week and today offer a social media tale from an unlikely participant, my friend George Cooper. Making connections and telling stories is something I can relate to.