CINTELL | WEDNESDAY, NOVEMBER 25, 2015
[Presentation] Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX
It was made very clear across multiple presentations that marketers today struggle with shiny object syndrome as it relates to marketing technology, making me imagine the room was full of magpies – you know, the birds who are attracted to shiny things for their nests? Here’s what I heard: Takeaway 1: Technology is not a strategy. Think again.
HUBSPOT | FRIDAY, FEBRUARY 7, 2014
[Presentation] Is Your Ego Hijacking Your Content Marketing Strategy?
Think about the last time you gave a presentation to your boss or stood up to speak in front of an audience. There''s a lot of talk about "mindfulness" these days. Everyone from corporate leaders to Washington politicos is touting the benefits of meditation and mindful awareness on health, stress levels, and the bottom line. content creatio
MARKETING ACTION | MONDAY, MAY 6, 2013
[Presentation] Mission Impossible? Measuring B2B Social Media ROI
It’s easy to use, and creates a tool that can be used for presentation and discussion with upper management. All marketers want to know where to focus their efforts to get the best return; your time and money are perishable commodities. You want to spend them wisely, and the C-suite wants to see the results. Interaction. Influence. Action.
JUNTA 42 | SATURDAY, FEBRUARY 7, 2015
[Presentation] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
They are presented and owned by CMI to recognize and award the best content marketing projects, agencies, and marketers in the industry each year. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on February 2, 2015; Length: 57:02). Sponsor (36:30).
SALES INTELLIGENCE VIEW | TUESDAY, JULY 3, 2012
[Presentation] 7 Reasons Why a Social CRM Implementation Plan is Essential to Success in Sales
Social CRM Provides a More Complete Picture Sales professionals may not reconcile online personas with offline presentations. Social CRM implementation plans are vital to the success of sales organizations for various reasons. Any business that ignores the importance of CRM is losing an opportunity to increase its bottom line.
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Presentation] You???re Taking These Marketing Maxims Way Too Literally
But it doesn’t present any reason to think of a visual as a replacement for text. As a leader in inbound marketing, HubSpot aims to present the facts. I’m guessing I read 500 headlines each day. might skim 50 or so articles. And I go top to bottom on 5 or more. Maybe we’re in the same boat. We get it. People like it.
B2B MEMES | THURSDAY, MAY 31, 2012
[Presentation] Writing for the Web: The Human Algorithm and Zero-Sum SEO
In the course of a wandering and inconclusive presentation on writing for the Web, one of my fellow audience members asked the room, “Does anyone here think SEO isn’t important?” Do you write for the Penguin, or the human? Not that they’ve understood it, necessarily, but that they feel it is both justified and essential.
B2B MEMES | MONDAY, NOVEMBER 14, 2011
[Presentation] A Word Every Publisher Should Know
As new ways of delivering and presenting content arise, will they look backwards and mask the new with the familiar veneer of the old? Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs? There isn’t a single right answer.
SAVVY B2B MARKETING | FRIDAY, AUGUST 19, 2011
[Presentation] Savvy Week in Review - August 19
P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. We're going to have some fun. ;).
MARKETING GENIUS BLOG | MONDAY, NOVEMBER 9, 2009
[Presentation] Getting Genius at Dreamforce ‘09
With Dreamforce a little more than a week away, everyone at Genius.com is busy prepping slideshows, table topics, presentations, parties and a press release or two. Genius experts will be presenting at Dreamforce and you’ll want to take it all in. And here’s where you can find some: 1. Visit the Genius Experts. Leaders.
WRITTENT | FRIDAY, JANUARY 10, 2014
[Presentation] 20 Killer Facts About Business Blogging
Presentation from Writtent. . 1. About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Sysomos ). 4. Convertwithcontent ). 6.
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Presentation] 10 Steps to More Scientific Social Media Marketing
I've spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. It is currently a front-runner for Slideshare's 2010 World's Best Presentation Contest (I'd love it if you went and voted for it. View more presentations from Dan Zarrella.
HUBSPOT | FRIDAY, MAY 23, 2014
[Presentation] 11 Critical Elements of Effective Ecommerce Checkout Pages
Whatever the reason, contact info readily present could mean the difference between a sale and an abandoned cart. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. We’ve talked about how to avoid abandoned carts and how to get those customers back again. Maybe.
B2B MARKETING INSIDER | MONDAY, MAY 25, 2015
[Presentation] This Brand Is Tickled Pink, Literally
Gruss explains why “We thought, ‘what is the common thing that is always present?’ For example, according to the Logo Design Guru , black can represent authority, power and mystery. As for the color pink , that represents feminism, innocence, youth and beauty — at least according to the self-proclaimed Logo Design Guru. piece of tape.
MODERN B2B MARKETING | SUNDAY, MAY 15, 2011
[Presentation] How to Manage Successful Webinars – Part 2
In our pre-webinar checklist, I talked about uploading the webinar presentation to SlideShare.net. The Pro version of SlideShare enables you to capture lead information from within the slide presentation. by Andrew Spoeth Last week I kicked off a three-part series titled: How to Manage Successful Webinar – A Checklist. Dial-in.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 11, 2014
[Presentation] The Holiday Gift Giving Guide for the Content Marketers in Your Life
Coffee-loving content marketers will appreciate this mug. A Few More Ideas for Content Marketers… Because your favorite content marketer deserves more than 20 presents. FRIENDLY REMINDER : Gift-giving season has arrived. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). Wrist Warmers.
HUBSPOT | THURSDAY, SEPTEMBER 24, 2015
[Presentation] Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting
Because visual presentation matters. If you’re a boring writer, you’ve got a tough road ahead. hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading. Thankfully, there are some powerful antidotes to boring content. That percentage was totally made up. Sure you did.
HINGE MARKETING | TUESDAY, SEPTEMBER 29, 2015
[Presentation] Is Your Website Attracting Clients or Scaring Them Away?
They also feel like they know you even before they ever engage you because they’ve been interacting with you through your blog, articles, book, and presentations. Think of the presenters you’ve enjoyed and learned from. Many professional services firms generate at least some proportion of their leads online. Websites
PAUL GILLIN | FRIDAY, AUGUST 26, 2011
[Presentation] Social Marketing Wisdom from the Insurance Industry – Really
This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. With 1.3
VOICE-BASED MARKETING | MONDAY, APRIL 14, 2014
[Presentation] 4 Qualities of Fast-Moving, Change-Making Companies
Be present in the goals of your company and work to make change when you see opportunity. When it comes to marketing, John Ellett has seen it all. As CEO of nFusion , a digital-centric marketing agency in Austin, Texas, Ellett revitalizes all kinds of brands, from American General to Toshiba. Being A Change Agent. Purposeful. Collaborative.
THE ROI GUY | FRIDAY, FEBRUARY 22, 2013
[Presentation] Are Buyer Personas Dead?
Intelligently presenting the right value messaging and quantifying value based on each unique buyer personas is a requirement. A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. decoy?
VOLACCI | MONDAY, AUGUST 19, 2013
[Presentation] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
diverse set of platforms enables you to present new products or offerings to audiences, while growing your presence. 5. Here are 5 content marketing techniques you can learn from Breaking Bad. . 1. Audience engagement and interaction . We’ll discuss that more in the cross-platform promotion section. Create paying customers.
HUBSPOT | THURSDAY, DECEMBER 12, 2013
[Presentation] Content Marketing in 2014: Are You Prepared?
For me, one of the most important questions in 2014 is: How do we distribute content to the right people? ( If you''re interested in hearing more, this is something I discussed in a recent presentation.). The growth in content marketing this year has continued to gather pace. This figure increases to 64% when looking at the UK.
BLUE FOCUS MARKETING | MONDAY, JULY 28, 2014
[Presentation] The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
At the event, Blue Focus Marketing President, Mark Burgess (@ MNBurgess ) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk.
HALEY MARKETING | WEDNESDAY, AUGUST 26, 2015
[Presentation] Sharing Jobs on Twitter Has Never Looked Better
When sharing on Twitter, presentation is everything. I'm a big fan of the movie Rudy. Arguably The best underdog story of all time and featuring Notre Dame Football, there is no better movie to turn on during a lazy fall afternoon. If you disagree, I'm more than willing to argue that on twitter: Click to Tweet @BradBialy. With version 3.6.0
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 8, 2011
[Presentation] Do You Know The Most Important Number In Marketing
Look at Net Present Value (NPV) to determine which marketing activities will produce the most value. Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. But the world is changing fast. The rate of change is increasing. Marketers
FEARLESS COMPETITOR | FRIDAY, APRIL 27, 2012
[Presentation] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes. It’s elegant in its simplicity. Thanks Ardath. Hope you find it helpful. Gain C-level Buy-in.
HUBSPOT | THURSDAY, JULY 16, 2015
[Presentation] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
Relevancy is focused on the present time. Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful. That was 10 years ago. Now, thousands of articles later, coming up with topics is easy. Wondering what happened along the way that made this process so much easier? but hang on a second.
HINGE MARKETING | THURSDAY, AUGUST 7, 2014
[Presentation] What Does Your A/E/C RFP Response Really Look Like?
Instead, you might hear something like this: “Well, your proposal/RFP presentation pieces make your firm look dated. You know you’ve done great work – it’s right there in the presentation. The sum of these experiences will define your identity in the eyes of prospects and clients. The Lost Bid. That’s it.
MODERN B2B MARKETING | THURSDAY, OCTOBER 6, 2011
[Presentation] The Importance of Marketing Benchmarks
And when these results are presented back, they are often done so as generic survey results; which makes it hard to know where you land compared to best in class. Finally, benchmarks are often presented without recommendations, making improvement a guessing game. Benchmarks also allow us to create change in our organizations.
VOICE-BASED MARKETING | MONDAY, OCTOBER 7, 2013
[Presentation] Measure Your Content Marketing ROI with Call Tracking
This data should then be presented regularly to your executive team to demonstrate content marketing’s impact on the business. You then insert a different number in each eBook, infographic, video, trade show presentation, email blast, ad, direct mail piece, or other content you wish to track. You need to be prepared.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 1, 2011
[Presentation] Find New Customers announces – Marketing Grading Service
If you were to present your current company’s marketing operations as a case study in an. sent an email to the CEO that if he were to present their current marketing operations to me and other marketing professors, he would get a C-. B2B Lead Generation | Marketing Grading Service. Business Professors at Notre Dame.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 14, 2014
[Presentation] F1 Racing and Data: The Developments, Challenges & Rewards
For those not familiar with Formula 1, think the NFL’s Peyton Manning and Bill Parcells presenting together.). Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag. Period.
HINGE MARKETING | TUESDAY, MARCH 3, 2015
[Presentation] How Your AEC Firm Can Go from the Shortlist to Winning New Business
Here are four key lessons from the research. 1) Gain trust by educating prospects Simply presenting credentials and expecting prospective buyers to draw their own conclusions isn’t going to help your firm stand out from the competition. How can these insights help you close more business? On Twitter or Facebook?
THE ROI GUY | FRIDAY, SEPTEMBER 6, 2013
[Presentation] Increasing Sales Tool Adoption – A Proven Customer Perspective
Constant reinforcement of TCO in all marketing messages, from earnings calls through to product sheets and presentations. We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting.
B2B MARKETING UNPLUGGED | MONDAY, MAY 25, 2015
[Presentation] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
You will note there are no pick list items for: Messed up the presentation, didn’t do my homework about the customer, Feature Puke , got cornered on a pricing question , couldn’t explain the value proposition or didn’t brush my teeth. . Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
FATHOM | TUESDAY, OCTOBER 6, 2015
[Presentation] Social Selling? Let’s Try Listening
Jeff Leo Herrmann, Fathom’s Chief Revenue Officer, will be presenting on social selling tomorrow (Oct. 7) at LinkedIn’s Sales Connect 2015 event in Las Vegas. In today’s world, it’s easy to get lost in technology. Are you listening at least as much as you’re talking ? How much are you helping buyers?
SAZBEAN | MONDAY, MARCH 2, 2015
[Presentation] How SEO Can Increase Search Engine Traffic To Your Website
Search engines accomplish this through uniquely designed algorithms, complex mathematical methodologies that determine the order in which websites are presented after a search. There are nearly as many websites as there are stars in the sky. That’s the way it feels, at least. is that much more amazing. The importance of SEO is obvious.
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 3, 2013
[Presentation] What Are You Doing to Improve Your Content Marketing Performance?
Online Presentations – Take those PowerPoints you do everyday on why you’re better than the other guys and put it on your website, along with putting it on SlideShare with appropriate key words. When you go to all the work to create great content, don’t miss out on opportunities to share it. You’ll be glad you did.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 8, 2012
[Presentation] Inside Sales Rep’s Zombie Survival Guide
present to you, the Inside Sales Rep’s Zombie Survival Guide. All the recent news and hysteria about the onset of the zombie apocalypse has gotten the country whipped into a frenzy. With the plethora of zombie survival merchandise available, it’s easy to get lost in the shuffle (pun intended).
MARKETRI | THURSDAY, JANUARY 3, 2013
[Presentation] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
Or consider expanding on a topic that was presented at the tradeshow that is new or unfamiliar and share your opinion or experience on the subject. Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community."
VERTICAL RESPONSE | TUESDAY, JUNE 24, 2014
[Presentation] 4 Things You Should Know About Canada’s Anti-Spam Legislation
Canada’s Anti-Spam Legislation site has all of the details and this presentation from the folks at Return Path helps you prepare for CASL. On July 1, 2014, Canada’s anti-spam legislation (CASL) will go into effect. Here’s what you need to know: What is Canada’s anti-spam legislation all about? LINK TO SUP FORM post].
HUBSPOT | TUESDAY, JUNE 25, 2013
[Presentation] The 12 Worst Things About Conferences We're Officially Nixing
How cool is that?). 9) Ugly Presentations. No matter how amazing the content of a session, an ugly presentation can totally and utterly distract from it. Some events are cool. Some events are as stale as a week-old pizza crust. to get there and work.) Here are some of those lame things we''re getting rid of for good. Coffee. Needed.
MODERN B2B MARKETING | THURSDAY, MARCH 28, 2013
[Presentation] Improving Content Conversion with Dynamic Content
You can present dynamic content based on a variety of information, including: Demographics: Characteristics about the individual, including name, company name, job title, phone, and email address. by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Options for Segmenting Dynamic Content.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
[Presentation] My List of Demand Generation Vendors, and Who They Sell To
The table below presents a reasonably comprehensive list of demand generation (a.k.a. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. also promised a blog post on the topic. Here it is.
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 3, 2011
[Presentation] Upcoming Marketing Conferences « The Effective Marketer
P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Sure, budget is short and you can’t attend every single event, but is good to know what’s coming up so that you can prepare yourself and pick the ones you should go.
SYNECORE | SUNDAY, FEBRUARY 15, 2015
[Presentation] Why it's a Good Time to be a Digital Marketer
This presents a challenge for both marketing employers and educators. The inexorable shift in the marketing function to digital is a largely consumer-driven phenomenon, as digital technologies like the Internet, social media, and mobile devices have empowered consumers to demand more out of brands and marketers. CX: Easier Said than Done.
B2B MARKETING INSIDER | MONDAY, JULY 27, 2015
[Presentation] The Best In B2B Technology Content Marketing
We’ll create a presentation from the eBook with highlights. The B2B technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
VISIONEDGE | TUESDAY, NOVEMBER 12, 2013
[Presentation] Managing Marketing Content Across the Customer Life Cycle
For example, you may learn from the mapping process that traditional in-person events and presentations are far more valuable at creating contacts and connections for a specific segment than social media and blogs are. Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. Contact . 2.
WINDMILL NETWORKING | MONDAY, JANUARY 30, 2012
[Presentation] Why Branch Out Instead Of Linking In?
While LinkedIn is at present the most popular social media network for professionals with approximately 135 million users, Facebook’s base of 800 million users seems to offer some potential competition for professional networking. BranchOut’s sales pitch is “It’s not what you know, it’s who you know!” Have you used BranchOut?
VERTICAL RESPONSE | FRIDAY, DECEMBER 6, 2013
[Presentation] 4 Ways to Attract Holiday Shoppers on Facebook
They aren’t willing to wander around aimlessly in big box stores hoping the perfect gift magically presents itself. Shoppers are playing it smart this holiday season. Instead, shoppers are checking social media sites for inspiration, which means small businesses have an opportunity to cash in on a shopper’s virtual wandering.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2012
[Presentation] What Were the Biggest B2B Marketing Disruptions of 2011?
Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. ” It was a crazy year, full of ups and down, and big changes.
HUBSPOT | FRIDAY, APRIL 3, 2015
[Presentation] The Science of a Great TED Talk: What Makes a Speech Go Viral
Think about how you present yourself, how you walk onto the stage, and how you address your audience. Getting chosen to speak at a TED conference is no easy feat. But to speak at a conference is even harder. Who gets chosen to speak? you name it," according to 2014''s call-to-action for TED speakers. The question is, why? certainly do.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 17, 2010
[Presentation] 10 B2B Social Media Case Studies and Examples
B2B Case Study: Supply Chain Firm Drives Traffic with Online Community Kirsten Watson, Director, Corporate Marketing of Kinaxis presented a case. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. from Social Media Influence.
JUNTA 42 | WEDNESDAY, MAY 23, 2012
[Presentation] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
Just in the last 45 days, I’ve done 19 presentations (including one in Pittsburgh on my birthday). One of the benefits of traveling around the world doing content marketing speeches is being able to talk to marketers first hand about their content challenges. Sheer Lack of Editorial Calendar Usage. The chief storyteller. Higher Purpose.
HUBSPOT | MONDAY, MAY 18, 2015
[Presentation] 7 Conventional Landing Page Design Tactics You Should Still Test
In a person-to-person sales presentation, this means saving the price for the close or pre-close. Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck trends and experiment. No distractions. Three colors maximum.
TONY ZAMBITO | WEDNESDAY, MAY 4, 2011
[Presentation] Buyer Personas Require Qualitative Research and Contextual Inquiry
Mainly, buyer personas are presented as a means of templated profile building. Image by XXC via Flickr. Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.
MARKETRI | THURSDAY, APRIL 26, 2012
[Presentation] Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business
This week a client of ours participated in Philly Tech Week by presenting a seminar on how a business can embrace social media tools to build their brands, while also keeping an eye on protecting its core ideas and identity and ensuring not to infringe on that of others. It's public, and. It's almost too easy to post. The Final Word.
HUBSPOT | WEDNESDAY, OCTOBER 9, 2013
[Presentation] What Is a Transactional Email? [FAQs]
And that''s where a huge opportunity presents itself to marketers. Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. What Are Transactional Emails? First of all, they''re not just associated with ecommerce marketers (a common misconception).
FEARLESS COMPETITOR | THURSDAY, MAY 26, 2011
[Presentation] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
He’s presenting at the 140 Social Media Conference on Long Island today and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershik. Thanks Steve. _.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011
[Presentation] Find New Customers: Collecting registrations – right and wrong way
In each subsequent visit, we present another field or two – to gently add to the prospect record. Do you want to collect prospect info? If so, you need to do it right. Content marketing is growing by leaps and bounds, with good reason. For more information, go visit the experts over at Junta42. However, you must be careful. Last name.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Presentation] 7 Company Blogs We're Seriously Crushin' On
Like First Round Capital, Priceonomics manages to take everyday concepts -- like reviews -- and present insanely interesting angles on them. We''ve all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired? That''s a professional crush. Professional crush alert. Until now.
BLUE FOCUS MARKETING | THURSDAY, OCTOBER 4, 2012
[Presentation] Tasti D Lite: The Flavor of Social Branding
Social is no longer the future of consumerism; it is the present state of consumerism.”. Create a brand customers crave . The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.
VOLACCI | MONDAY, FEBRUARY 10, 2014
[Presentation] Must-Attend Drupal Events of 2014
This conference is packed with three full days of activities, including sessions, presentations, a Non-Profit Summit, trainings, a job fair, a website "barn raising" to benefit a local non-profit, and more! The 2014 Blue Drop Awards will be presented this week. Their list shows all upcoming (and past) DrupalCamps and conferences.
CMO ESSENTIALS | FRIDAY, AUGUST 21, 2015
[Presentation] What Oracle’s Acquisition of Maxymiser Means
Yesterday, Oracle announced that it had signed an agreement to acquire Maxymiser , a leading provider of cloud-based, website optimization software. asked Aberdeen’s Omer Minkara , the Research Director focused on contact center and customer experience management, what he saw as the most interesting thing about this news. ” 3.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 17, 2009
[Presentation] With Facebook Pages - Who needs a Website?
I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.
AGILE B2B COPYWRITER | FRIDAY, FEBRUARY 11, 2011
[Presentation] The Science of Email Marketing
So those are the top three things I took away from the webinar, though there was a lot of very good information presented that I didn’t get into here. You can also search twitter for #emailsci and see the tweets that went out as the data was being presented. find data very interesting. And I loved it. Insight #1. Even in B2B. Perhaps.
HUBSPOT | FRIDAY, JULY 17, 2015
[Presentation] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
Even something as simple as an internal presentation can be transformed into SlideShare content that could be of use to those outside your office’s four walls. (I first presented my 5 Steps to Creative Problem Solving at a company lunch and learn. What's the Sawdust Principle? Are you a restaurant? software design shop? photographer?
LEADER NETWORKS | FRIDAY, MARCH 1, 2013
[Presentation] Spotlight on Cognizant's B2B Online Community
We have used special interest groups to gauge interest in events, call for speakers and get feedback on materials presented at our events. B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful to the companies that host them. Why do you do it?
HUBSPOT | TUESDAY, JULY 23, 2013
[Presentation] ESPN May Well Be the Smartest Media Brand on the Internet
The Times has committed huge resources and worked really hard to adapt to the internet, and has produced some amazing projects, like the ”Snow Fall” multimedia presentation about an avalanche. The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to any media company.
FATHOM | THURSDAY, JANUARY 9, 2014
[Presentation] Marketing for Universities: SEO Ranking Factors
Making sure diversified content is present both on – and – off site ensures a higher chance or achieving top rankings. Search engines update their algorithm over 100+ times a year, meaning there is no perfect recipe for obtaining the first organic result. Higher performance metrics earn universities higher rankings.
SALES PROSPECTING PERSPECTIVES | THURSDAY, DECEMBER 26, 2013
[Presentation] Beat the Brain Fog and Think Outside the Sales and Marketing Box
If you''re struggling to think, find an answer to a question, or create a closing presentation and you''re at the point of almost no return, stop. or if you''re me, cut it up, douse it with glitter and make a star instead. Everyone suffers from groggy redundancy within their job. You need more brainpower to communicate more effectively.
SAZBEAN | TUESDAY, OCTOBER 11, 2011
[Presentation] A Tale of Mobile Website Failure
The point of this story is to think about what you think your mobile users may want to do on your site and present them with easy ways to complete those actions. No problem! We’ll just get the audio stream of the game on my smartphone and we’ll be fine. Except that seemingly simple task turned into a long-winded quest. Flash.
SALES INTELLIGENCE VIEW | FRIDAY, NOVEMBER 18, 2011
[Presentation] How Science is Changing Sales As We Know It
Inc.com had an article explaining that companies are starting to look at brain activity during sales presentations see whether or not prospects are being convinced. Too many sales managers are trying to build their business by using methods that have been outdated for a decade. You don’t have to answer that.). Science of Selling.
HUBSPOT | TUESDAY, FEBRUARY 19, 2013
[Presentation] How Context Strengthens Your Entire Marketing Funnel
Targeted Images and Messaging: Landing pages present a huge opportunity for applying context about a lead, and many of the same rules for applying context to website or blog pages apply to landing pages, too. Behavioral Data: Similar to email, social media presents an opportunity for you collect implicit details about your leads.
WEBBIQUITY | TUESDAY, APRIL 22, 2014
[Presentation] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Five days, the GDP of a small country, and one sun-burnt family later, we returned with happy memories, several gigabytes of photos and video…and the following 10 lessons learned about B2B marketing from two enormously popular theme parks. Be true to your brand. 32.17.
THE ROI GUY | WEDNESDAY, JULY 15, 2015
[Presentation] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
Sitting in on typical sales presentations and you can see that most are product pitches or pseudo-solution selling, asking a few questions and then jumping into canned “death by PowerPoint” presentations. increase for the year. However, this year is the first time the growth has turned negative, and should warrant even more attention.
HINGE MARKETING | TUESDAY, MARCH 31, 2015
[Presentation] What Are Rich Snippets?
This small feature enhances their company’s presentation in search engine results and improves the user experience by allowing users to quickly access the specific pages they are looking for. Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. On Google+ or LinkedIn?
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Presentation] The Ultimate Cheat Sheet for Mastering LinkedIn
Browse the Application Directory , and consider adding the SlideShare application or linking your blog to showcase your presentations and blog articles on your profile. With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Claim your vanity URL.
MODERN B2B MARKETING | MONDAY, FEBRUARY 3, 2014
[Presentation] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
The advantage is that you can adjust your pace to match theirs, present information in sync with their unique questions, and take breaks when they need more time. Author: Maggie Jones As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. The disadvantage? So what happens?
HUBSPOT | THURSDAY, JUNE 5, 2014
[Presentation] 6 Jobs the Best Social Media Managers Actually Do
Data analysis, curiosity, ability run scientific experiments and draw insights from data, data presentation. My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. Years after the first "Can we measure the ROI of social media?" Skills Necessary. How This Drives Results.
HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
[Presentation] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
According to comScore , at present, Google.com has about 67% of search market share, Bing has 18%, and Yahoo has 11%. Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Nope -- this is one that''s going to actually close some doors for you. Why, Google.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 20, 2012
[Presentation] Social Recruiting Leaders: 10 To Watch
present you these five as examples of the way recruiters can curate content, engage, infuse their stream with their personalities – in essence have a presence on twitter that makes people want to interact with them and is much more than a simple plugging of job opportunities… @evandenbranden. andyheadworth. ianmcleary. Why follow?
HINGE MARKETING | TUESDAY, APRIL 28, 2015
[Presentation] Critical Email Marketing Do’s and Don’ts for Professional Services
For instance, you can send links to your recent blog posts, newly published guides, upcoming webinars, or visually appealing SlideShare presentations. Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. ” or “shouldn’t I?”
HINGE MARKETING | WEDNESDAY, AUGUST 5, 2015
[Presentation] Cost and Benefits of Market Research
As it turns out, well-conducted and well-presented market research is often a powerful catalyst for change. What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? While on some level we all know that market research is a good thing, these are legitimate questions.
BRANDPOINT | FRIDAY, SEPTEMBER 25, 2015
[Presentation] Native Advertising Defined: An Insider’s Look at What It Has to Offer
As for the “function” portion of a native ad, it must be able to behave consistently with the user experience and also act like it’s part of the natural content being presented. It’s a common question in today’s marketing world: What exactly is “Native Advertising”? The name says it all. Form and Function. Types of Native Advertising.
VOLACCI | SATURDAY, MAY 18, 2013
[Presentation] [VIDEO] Digital Marketing Plan: Session 1
Script: Alright, today is the first in the series of presentations on creating the Digital Marketing Strategy, an actual plan to market your website and all of your. Are you wanting to have a very serious, you know, black tie corporate, you know, serious presentation? Or are you going to have a fun, you know, energetic presentation?
HUBSPOT | THURSDAY, NOVEMBER 13, 2014
[Presentation] Setting Goals: Should You Even Bother?
When you focus on the practice instead of the performance, you can enjoy the present moment and improve at the same time." I''m a big planner. like to think of all the things I want to do -- this month, this year, eventually -- and figure out how to make them happen. " You''re right -- it wasn''t. The Basics of Good Goal Setting.
MODERN B2B MARKETING | MONDAY, APRIL 23, 2012
[Presentation] Marketing in a Downturn Part 2: Content, Content, Content
Record your organization’s presentations at events and share them via social media. You could record your internal product experts demonstrating a useful feature of your product, or film your presentation at an event. Gave a presentation at an event? Read Part 1: Lead Generation and Nurture.). Know your Audience.
THE ROI GUY | SUNDAY, MARCH 1, 2015
[Presentation] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
An interview we did a couple of weeks ago with Jim Ninivaggi, the head of SiriusDecisions Sales Enablement practice and one of the key presenters at the event, reveals that in today’s competitive B2B market, it’s really difficult to distinguish yourself on the basis of your company, product, service or price any longer. futureguru). The key?
HUBSPOT | WEDNESDAY, JULY 10, 2013
[Presentation] Psychology for Marketers: 9 Revealing Principles of Human Behavior
For example, people will most likely remember that your presentation was generally about blogging for business -- not necessarily the details about writing and editing blog content. One key part of being a great inbound marketer is understanding how -- and why -- other people think and act the way they do. Think about it for a second.
MODERN B2B MARKETING | FRIDAY, MARCH 21, 2014
[Presentation] How to Lean into a Partner Ecosystem
Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs? What’s a Partner Ecosystem?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 28, 2010
[Presentation] Ranking B2B Marketing Automation Vendors: Part 2
In practice, most of the reassigned points will go to basic features which are present in all systems. Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. Here's how I addressed the problem. Hooray for me!
HUBSPOT | SATURDAY, SEPTEMBER 13, 2014
[Presentation] 11 Lesser-Known LinkedIn Features You Should Be Using
There are a few ways you can create a portfolio by adding project examples, images, embedded video and slideshare presentations to your profile page. (If you need help creating your LinkedIn professional portfolio, this SlideShare that will walk you through the process.). 4) Use Your Profile Link. Making Yourself Irresistible. Social Media
HUBSPOT | MONDAY, NOVEMBER 2, 2015
[Presentation] How to Make Your B2B Content More Lovable: 9 Tips to Try
B2B blogs will thrive when they are dealing with present hot topics and future predictions. One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness. Thankfully, I’m seeing the trend grow. Tips for Creating Content that B2B Readers Love. 1) Use jargon appropriately.
CONTENT STANDARD | MONDAY, DECEMBER 14, 2015
[Presentation] The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions
Snapchat presents a unique opportunity for marketers that cannot be ignored. When my friends and I first encountered Snapchat in college, we awkwardly laughed about its premise over dinner conversation. An app that promised to erase photos? Hey—they disappear forever, right? It’s a Selfie World, After All. Discovering the Discover Page.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Presentation] Knowledge Worker 2.0 - Power to the people
This is my presentation from the IIM National Conference on 15 Aug more. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->.
FEARLESS COMPETITOR | THURSDAY, MARCH 29, 2012
[Presentation] 5 Keys to Successful Lead Nurturing – a Webinar sponsored by Data.com
Presented by Jeff Ogden, founder and President of Find New Customers, a demand generation company. 5 Keys to Successful Lead Nurturing. Thursday, April 19, 2012 10:00 AM – 10:30 AM PDT. - Show in my Time Zone. Webinar Registration. This questionnaire is not intended to handle sensitive data. Choose one… Yes. Not at this time.
FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
[Presentation] Find New Customers congratulates the Demand Generation Experts in BtoB Magazine
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. BtoB Demand Generation |Top Experts in B2B Magazine. We offer them all our best wishes and congratulations! Adam Blitzer, COO, Pardot. Carlos Hildago, CEO Annuitas Group.
FEARLESS COMPETITOR | FRIDAY, JUNE 17, 2011
[Presentation] Hubspot acquires Performable
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | The exciting world of B2B marketing. One things about the marketing automation space – it’s not dull. “).