Page 40 of 103 Previous | Next 
  • HUBSPOT  |  TUESDAY, DECEMBER 25, 2012
    [Presentation] 5 Holiday Campaigns That Totally Missed the Mark in 2012
    Or perhaps you recall one of the most egregious of the campaign's commercials, where a teenager received a bow-adorned Lexus as a present after asking for a CD player for Christmas. Ah, the holidays. When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Presentation] 9 Highly Reputable Resources for Compelling Marketing Stats
    The site aims to present the latest data in an easy-to-consume format “devoid from.hype and silliness.” If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.
  • WINDMILL NETWORKING  |  MONDAY, MAY 21, 2012
    [Presentation] Social Media Influence: Understanding the New Generation ¨C¨
    In an article published last autumn in Windmill Networking, Social Media Influencer Outreach Brand Ambassador : Case Study All Nippon Airways #Analax , Neal Schaffer presented his own case which proved to be a very good example. This new generation isn’t delineated by age or demographic evolution.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Presentation] Five Things You Should Know About Marketing to Millennials
    Jamie Gutfreud, Global Chief Marketing Officer of Wunderman, gave an incredible presentation titled “It’s Already Tomorrow,” i.e. the future of marketing is already here. Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. I know. That seems horrifically unaware. That’s great. Awesome.
  • SNAPAPP  |  FRIDAY, MAY 2, 2014
    [Presentation] SnapApp Of The Week: Unitrends 'What Kind Of BDR Superhero Are You?'
    When a user visits the Unitrends Facebook page, they are presented with a promotional link calling them to engage with the SnapApp. Additional Content Presented on Results Pages. Following the submission of the lead form, users are presented with their superhero personality. Relevant Topics Enhance Content and Drive Leads.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Presentation] What Exactly Does Google Consider High Quality Marketing Content?
    However you choose to present your content, the most important thing to remember is that it must provide some value. Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Presentation] How to Break the Communication Barrier Between Marketers and Designers [Q&A]
    If a marketer has feedback on that, how should he/she present it? How many versions should be presented? The most successful designs satisfy presenting and highlighting the intended information without calling attention to the highlight itself. Sometimes, it seems like marketers and designers speak different languages. Dribbble.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Presentation] The 14 Best Content Planning and Research Tools
    Perform quick research while working on a document or presention in Google docs. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. 4 Best Content Planning Tools. 1) Trello. Google Review Count: 1,190,000.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Presentation] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    For organizations with several distinction brands, product offerings, or industry focuses, LinkedIn Showcase Pages present a great opportunity for creating communication opportunities to targeted audiences. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Presentation] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    You might even have a new brand position that totally changes how you present your B2B company to the world. Create a short deck describing your company, or even presenting some industry opinion or research, that is no more than 3-5 slides. Review Company Page Description. That product launch is no longer new. Tweet this idea ).
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Presentation] This Week in Content Marketing: The Business Case for Content Marketing as PR
    The article presents a thorough, compelling case for agencies to stop thinking about content as being separate from their account, strategy, and creative business if they want to remain competitive with publishers’ brand content studios. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Presentation] Our Top Predictions for Facebook's Secret January 15th Announcement
    If Facebook could truly nail social search , perhaps by using social signals such as Likes, shares, or even user and business tags, it would present a great opportunity for marketers who can figure out and nail SEO for Facebook. I was perusing Marketing Pilgrim this morning, and what did I find? Maybe we should newsjack this? An acquisition?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2017
    [Presentation] Taking Your Content the Extra Mile By Marketing to Marketers, Earning Trust, and Mastering the.
    When presented with a choice in the marketplace, a buyer will go with the one they trust, and by focusing on podcasting development, that choice can be you. To kick off this year, Randy Frisch and I have an inspirational lineup of content marketers to help you with your 2017 content marketing strategy. Content Marketing
  • BIZNOLOGY  |  WEDNESDAY, MAY 18, 2011
    [Presentation] Two-minute video on B2B marketing
    When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to digital marketing. Image by EmaStudios via Flickr. B2B companies must do more than adjust to digital marketing. They need to adjust to marketing itself.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 14, 2016
    [Presentation] Yes, Some Social Media Platforms Are Better for Your Brand than Others
    You need a plan—something you can present as an answer to the questions you know your boss will have. For marketers juggling a million different tasks and to-do lists, social media platforms can feel like pieces of hay: on its own, each one is lightweight and manageable—but collect enough, and suddenly you have a bale too huge to lift.
  • SYNECORE  |  SATURDAY, AUGUST 3, 2013
    [Presentation] 4 Quick Tips for Cooking Up the Best Branded Content Around
    More Recently the Royal Baby Boy birth announcement presented another unique opportunity to newsjack. It’s that time of week when I often like to post examples of my favorite pieces of branded content from the past seven days. Is there a secret recipe for generating wonderful branded content? Yes actually, it can be! Be Consistent. Have Fun!
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Presentation] Why Cisco Is Hiring Over 200 Content Marketers
    ” Neal has been helping with a series of company presentations meant to sell the value of content marketing. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. What the hell does that mean? ” Hiring challenges.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Presentation] The CMO Guide to Building a Data-Driven Marketing Team
    Such capabilities begin in effective interpersonal communication and extend to listening and group facilitation skills across a full platform of modalities: electronic communication, telephone and face-to-face conversations, group presentations, and so on. But how do you do it? Hire the Right Kind of People. Business judgment. Accountability.
  • CONTENT STANDARD  |  TUESDAY, MAY 31, 2016
    [Presentation] 5 Ways Snapchat Marketing Can Help Brands Go Local
    As Street Fight Mag notes, these offers could be presented through contests based on the Snapchat content itself, or participating Snapchat posts could be entered into a drawing. If you’re working for a music festival like Coachella, taking advantage of Snapchat marketing is a no-brainer. Own Your Location. Pop-Up Marketing Plays.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Presentation] Content Creation Lessons From 12 of History's Greatest Innovators [SlideShare]
    It doesn’t matter if you are in a " boring industry " (as we have heard so many times before), or if you are writing an industry report, ebook, presentation, etc. We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? Spread the joy.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 16, 2016
    [Presentation] SnapWrap: Blogging History Lessons, Content Intelligence, and More!
    This post from Social Media Examiner presents a number of different blog types to vary the ways you present your content, all in the name of keeping your audience more engaged. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! In This Issue: A Brief Timeline of the History of Blogging. Well, look no further.
  • BRANDPOINT  |  FRIDAY, SEPTEMBER 25, 2015
    [Presentation] Native Advertising Defined: An Insider’s Look at What It Has to Offer
    As for the “function” portion of a native ad, it must be able to behave consistently with the user experience and also act like it’s part of the natural content being presented. It’s a common question in today’s marketing world: What exactly is “Native Advertising”? The name says it all. Form and Function. Types of Native Advertising.
  • ACT-ON  |  THURSDAY, JUNE 9, 2016
    [Presentation] 3 Tips to Shrink Your Long Enterprise Sales Cycle
    It is very exciting for us, but it has presented many challenges from a sales standpoint. You can’t overturn a single rock nowadays without some thought-leading salamander slithering out from under to tell you how to shorten your sales cycle and proposing magical elixirs for driving your time to close down to days as opposed to months.
  • SYNECORE  |  TUESDAY, MAY 14, 2013
    [Presentation] Why I’ve Got My Head Stuck in the Google Cloud
    It’s also the new home of Google Docs, a suite of productivity applications for documents, spreadsheets, presentations, etc. “Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. DOES IT COME WITH CHROME? According to Google, this is because it offers speed, simplicity, and security.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Presentation] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    If not, just understand that for 5 days a week and at least 8 hours a day your company is your “present”. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful. Be resourceful.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Presentation] Predictions for B2B Marketing in 2011
    Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in response to a question at the Focus online community last week.
  • SNAPAPP  |  SUNDAY, APRIL 5, 2015
    [Presentation] How To Stop Drowning in MarTech: Have A Plan
    His presentation focused on the pressures that marketers have to deliver ROI, in both leads and sales pipeline. Last week, the SnapApp team attended the MarTech conference in San Francisco and returned to Boston with a clear vision for success with marketing technology: have a plan. Escape The “Frankenstack”. His solution?
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [Presentation] 11 Predictions for B2B Social Media in 2011
    It will no longer be okay to present long spreadsheets of data or bullet-pointed presentations. Look for data to be presented in more visual manners, even beyond charts and graphs, but in word clouds, visualizations and infographics. Mobile, Mobile, Mobile. With 4.6 Open APIs Support Information Portability.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Presentation] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    And when they present it, we say “Nahhhhh!&# I think we should be in these other publications because I think that’s where our audience hangs out. Avoid The Ego Trap In Digital Marketing. I mean there were what 3 TV stations, a local newspaper or 2 and some trade pubs. How hard could it be? The Biggest Mistake Marketers Make.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Presentation] 10 Easy-to-Use Tools for Creating Animated Images and Videos
    PowToon describes itself as an animated video and presentations creator that can be easily exported to YouTube. Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics. So what's a marketer to do? one time.
  • LEADERSHIP  |  FRIDAY, JULY 10, 2015
    [Presentation] Interesting Infographics: The Complete Guide To Lead Generation
    Use them to give your sales team common ground with prospects, and use alerts to ensure you’re always up to date on the latest face that prospects are presenting to the world and news regarding their industry. Understanding lead generation can make the difference between life and death for a company.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Presentation] 10 Tried-and-True Tips for Sales and Marketing Alignment
    Marketers work hard to create sales enablement resources such as brochures, company overviews, or presentations, but all that hard work goes to waste if your sales team can't find (and use) them. My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. I needed help. How can you help?
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Presentation] Major Changes Come to Content Marketing World 2017
    A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time. But I digress.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Presentation] Three Essential Content Marketing Practices
    I always found Bryant to be sharp, focused, and a person who is good at grasping and presenting the essentials of complex topics in a way that makes them useful to his readership. Content Marketing Essentials. When I served on the AIM board, I occasionally had dealings with Bryant Duhon, the organization’s editor and community manager.
  • WRITTENT  |  WEDNESDAY, JULY 24, 2013
    [Presentation] Link Building Strategy: How to Get First Links for Your New Blog
    You can do that by live blogging during the event, writing recap posts afterward, and sharing other content (such as your presentation or photos) on your website and other channels. embed your presentation decks on your website and share them on SlideShare. Building links is frowned upon, but you still need links to rank well.
  • HUBSPOT  |  SATURDAY, NOVEMBER 15, 2014
    [Presentation] How to Train Your Brain to Learn Faster
    Jill recommends focusing on “need to knows” first, such as information about your company’s key product, the industry that presents the best opportunity, and the most influential person in the buying process. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) Chunking.
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 25, 2013
    [Presentation] Write a Book. Change the World.
    To make outline creation much less daunting, imagine giving a brief face-to-face presentation to your ideal target reader. Your outline should then derive naturally from the imaginary presentation. Great business books do change the world. They change the world one discipline or market segment at a time.
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Presentation] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    The day’s opening keynotes—MasterCard EVP Jill Cress and Davis Brand Capital’s Patrick Davis —echoed this messaging in their presentations on the role experiences and point-of-view play in marketing today. Making Meaning Through Branding: Patrick Davis, Founder and CEO of Davis Brand Capital. The autoplay ad,” Brenner said.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Presentation] How to Create a World-Class B2B Call Center
    Everyone can improve their skills with regular feedback on their listening and presentation skills, their voice intonation, and how their personal metrics compare with others in the department. A marketing manager, Susan, was doing a stellar job with her online and offline marketing campaigns, generating leads by the bucketful. Hire Right.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Presentation] Your Unique Value: Solution Focused versus Challenge Centric?
    Once the “cost of do nothing” is tallied personally for the prospect, and they understand the priority of addressing the challenge, the solution and differentiating features are presented – those specifically which can best help the buyer address each challenge. The key is to not present your solution and features too early.
  • MARKETRI  |  TUESDAY, FEBRUARY 26, 2013
    [Presentation] Starting to Think About Purchasing B2B Marketing Services? (Part 3)
    If you are presented with one lump figure, red flags should go up everywhere! Here are the Most Frequently Asked Questions for the Late-Stage Buyer. Part Three of Three. There are many options when it comes to purchasing marketing services. During part one , we discussed what marketing is and isn’t.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 20, 2011
    [Presentation] Useful Tips from Inbound Marketing Summit and Hubspot User Group
    These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. and 4 to 6 p.m.;
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, SEPTEMBER 18, 2011
    [Presentation] Book Review: Adam Needles' Balancing the Demand Equation
    Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. The discussion then switches to tactics. Indeed they are.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Presentation] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    Embed code, particularly for visual assets and presentations. One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Call to Action / Action Words.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Presentation] How to Create Exciting Content for a Boring Industry
    With the #MakeTodayMatter campaign, which presented 24 people with a 24-hour challenge to improve their communities with $30,000, TD take a heartwarming approach to managing money. What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?”. Agreed! Case in point?
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Presentation] 6 Easy-to-Implement Instagram Video Ideas for Your Nonprofit
    On NASA’s Instagram account, it filmed 15-second videos of scientists talking about the NASA science projects that they presented at the American Geophysical Union (AGU). In June 2013, Instagram added 15-second video to its highly utilized mobile app. There are 150 million Instagram users worldwide, and 75 million use Instagram daily.
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Presentation] 5 Critical Content Marketing Tactics to Consider Now
    Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Identify Best Converting Content.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Presentation] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    But don’t stop there if you have other relevant information in the form of slideshow presentations, videos and infographics. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Presentation] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    The button, which is actually present here, is off to the side in a boring gray that does nothing to stand out from the rest of the images on the site. An inspiring call-to-action is equal parts design and psychology. The last thing you want is for your CTAs to be labeled “click-bait,” but you have to get buyers to convert somehow, right?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Presentation] 59 Killer Content Marketing Stats: 2014 Edition
    Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Source: CMI ). Source: DemandMetric ). vs 2.5%).
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Presentation] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    ” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references. TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.” Have a listen. Seth Godin: The Tribes We Lead.
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Presentation] In social media, you don’t need to outrun the bear
    Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark? Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
  • READYPULSE  |  THURSDAY, JUNE 9, 2016
    [Presentation] How to Get the Best UGC from Your Customers
    Reward customers for presenting your products or services in a positive light. Are you feeling worn out by all of the different content you and your marketing team is constantly creating? If so, then it may be time to consider generating more UGC from your customers. Collect Creativity & High-Quality Images. Launch Video Contests.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Presentation] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    It’s fun, it’s engaging, there is something very human about the content, and the way it is presented, that makes me (and hundreds of thousands of others) keep coming back for more. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Presentation] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    The question then becomes: How can content marketers differentiate themselves from the noise and sea of information being presented everywhere, all the time? Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? Finding storytellers. Creating a storytelling engine. Analysts.
  • JUNTA 42  |  SATURDAY, FEBRUARY 25, 2017
    [Presentation] This Week in Content Marketing: Apple and Amazon Race to Content Dominance
    While I believe the company’s out-and-out denial that it’s in the market for a media company is merely a strategic deflection, Robert and I agree that it would be foolish for Apple to categorically ignore the tremendous opportunity that acquiring a media business could present. This week’s show. 2. Sponsor (40:00).
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Presentation] KoMarketing Top B2B Marketing Blog Posts From 2016
    With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.
  • KEO MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Presentation] KEO Marketing to Reveal the 5 Most Difficult Challenges Facing Tech Marketers and What the Most Successful Companies are Doing to Solve Them
    Presentation at Arizona Technology Council’s “Lunch and Learn” Event October 27, 2015. PHOENIX, Ariz., October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc. The event will be held from 11:30 a.m. to 1:00 p.m. at Axosoft located at 13835 N. for non-members.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Presentation] The Big Disconnect: Marketing Challenges in the Staffing Industry
    Today, I’m presenting the third chunk of data from the marketing portion of our survey: The Data: Social Media Marketing. Earlier this year, we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? Bridging Technical Skills Gaps in the Staffing Industry.
  • BUYER INSIGHTS  |  SUNDAY, JUNE 24, 2012
    [Presentation] Selling Like Columbus – Overcoming The Challenges Of Mapping The Deal
    In this insight will present 10 steps for a more accurate undestanding of how the decision will be made. [.]. Most sellers struggle to map out exactly how their prospects are going to make the buying decision. That is because the buying process is uncharted water and that leaves sellers vulnerable to a shocks and surprises. The Buyers Steps
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 27, 2011
    [Presentation] Social Media & Content Marketing Predictions 2012
    Social Media & Content Marketing Predictions 2012 View more presentations from Content Marketing Institute. Content Marketing Institute has published marketing predictions from over 80 contributors. FREE Download. No Registration. What are you waiting for? Grab a cup of coffee and browse this reasure trove to get ready for 2012.
  • SAZBEAN  |  TUESDAY, AUGUST 23, 2011
    [Presentation] Six Stages of Social Media Integration
    View more presentations from Gaurav Mishra. Trying to get social media integrated into your business? Here are some of the processes and steps you can take from getting started with social media all the way to integrating social media within your normal business processes. Six Stages of Social Media Integration. Social Media Social Networks
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 22, 2011
    [Presentation] AMA Webinar on creating non-crappy webinars
    4 presentation prep lifesavers that will help you be a star on the webinar stage (even if you hate public speaking). And even if you don't (I know it's short notice), please register so you can get a copy of the presentation deck and call recording. Happy Monday, everyone! Have a great week
  • JUNTA 42  |  SATURDAY, NOVEMBER 14, 2015
    [Presentation] This Week in Content Marketing: Content Creation Plummeting on Facebook
    The author also talks about adapting the marketing department’s structure and purpose around the creation, management, and flow of content – excellent advice that is presented in a concise, actionable form. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. million U.S.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Presentation] How to Speak at the Social Tools Summit
    He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Presentation] The A-Z Guide to B2B Lead Generation
    Content comes in a variety of formats; white papers, articles, case studies, webinars, podcasts, videos, ebooks, blog posts, Slideshare presentations, etc. I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. B- Buyer Personas. What’s your plan? .
  • BIZNOLOGY  |  FRIDAY, MARCH 4, 2016
    [Presentation] How to select the right lead generation media mix
    The table here presents a simple hypothetical example of how this can work. . Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? It’s an iterative process. Lead flow requirements.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Presentation] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    He's founder and former CEO of Moz , board member at presentation software startup Haiku Deck , co-author of a pair of books on SEO , and co-founder of Inbound.org. Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook. ET // 5 p.m.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Presentation] 3 Steps to Repurpose Your Content in B2B Content Marketing
    In professional services marketing, we often hear how hard it is to stay on track with a content marketing program. Consistently producing fresh and relevant content is not easy. Between topic generation, production, and promotion, content creation can be a full-time job. Instead of throwing in the towel, try to learn the tricks of the trade.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Presentation] Thank you all
    He presented at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio tomorrow. Something amazing happened. A couple of years ago I formed a company with a partner called iOptimize Marketing. We were focused on the hospitality industry. I saw the writing on the wall. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Presentation] The thieves have been vanquished
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. For another post on this, see Find New Customers is back and better than ever. We went dark on August 3, 2010. No website, no blog and no email. We were out of business. They have been vanquished.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Presentation] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them. Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Anyone?
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Presentation] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    Karr makes the case that this proportion is actually much higher, and presents formulas for calculating customer retention, attrition, lifetime value, acquisition cost, and other types of measurement. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (35:00).
  • CMO ESSENTIALS  |  MONDAY, JANUARY 11, 2016
    [Presentation] What Does Personalization Mean in Marketing?
    For example, if you have past purchase data, you need to understand precisely how it can help you in the present (if at all). We’ve been hearing about marketing personalization for a while now and are even told that customers demand and expect a level of personalization that few retailers can deliver. More on this later.).
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Presentation] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    Plays based on interviews with more than 150 social business leaders and influencers, as well as Fidelman’s personal experience leading social business change, are presented in a simple and strategic manner, supported by historical facts and modern day illustrations. Acknowledge the Revolution. It is happening all around you. Socialized!
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Presentation] 11 Apps Every Marketer Should Download
    It allows you to not only hear the presentation, but also see the presenter's screen. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! 1) Evernote. So how do you make sure you don't forget your next lead generation idea ? 2) Dropbox.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Presentation] The Silent Marketing Roadblock – Choice
    As marketers, we present our customers with many choices. They tested the power of choice when presenting jam at an upscale food market. With each new option that marketers present, people feel just a little worse. Ice cream parlors feature dozens of beautifully displayed flavors waiting to be tasted, purchased, and consumed.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 29, 2015
    [Presentation] Does Data Visualization Determine How Well Your Brand Tells Stories?
    Sometimes that means choosing the right format to present data. Data and creativity are sometimes positioned as opponents to one another, but marketers know the truth: When integrated correctly, these separate approaches to creating content can bolster one another and elevate the quality of a brand’s content strategy.
  • SYNECORE  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] Networking Doesn’t Just Develop Your Career: It Develops You!
    His presentation will cover the ins and outs of integrated digital marketing, from social media to email campaigns to web design. It’s not what you know; it’s who you know. Those are famous words in the land of business connections and job hunting. And those words directly apply to the art of networking. At the Event. SyneCore’s Networking.
  • B2B MEMES  |  THURSDAY, NOVEMBER 24, 2011
    [Presentation] Collaboration vs. Control: Six New-Media Principles, No. 2
    Ironically, he made this statement in a presentation he was giving for free.). In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative.
  • B2B MEMES  |  THURSDAY, JUNE 16, 2011
    [Presentation] Do your readers want the truth?
    Somehow, in presenting those facts, you have to take into account the predilection of readers to disbelieve or ignore them. To put it another way, it’s not enough to be a presenter of the truth. Fighting it is pointless, she says. But where, I worry, does that approach lead? You must be an advocate for it.
  • CONVERSIONATION  |  MONDAY, MAY 23, 2011
    [Presentation] Content Marketing: Considerations When Defining a Content Plan
    The content must be valuable, but it must also be available in various forms and carriers so that the prospect or customer can receive or find it in the format he prefers: a blog post, a white paper, an online video, a presentation, an auto responder email series, a printed document, etc. Social”, anyone? 2) The buying cycle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 15, 2016
    [Presentation] A content dominance strategy drives new media economy
    These projections came from Activate CEO Michael Wolf’s presentation this month at a recent Wall Street Journal Conference. I want to share a statistic that kind of blew my mind. In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netflix).
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Presentation] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    They also publish graphics, podcasts, videos, slide presentations, and just about any other media that might help us share an idea effectively. They're interested in presenting the points of view that are to the left or right of those positions. At the same time, it's great for the folks at media outlets. 1) Entrepreneur.com. 10) Moz.
  • FATHOM  |  FRIDAY, DECEMBER 20, 2013
    [Presentation] Box.com: A Gift That Keeps on Giving
    Most documents only live in one folder, but there are a few rare cases (like the Marketing Automation Product Decks or Past Sales Presentations) where documents live in two places. They will have access to add past presentations, case studies, and any other documents they deem important to Sales and Marketing. Pretty awesome. Retail.
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Presentation] Geofencing? And other ways to target ads to trade show attendees without being there.
    Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Heading out to trade shows and conferences are one of the best ways to generate leads. In fact, research has proven this to be true. Most industries have at least one key event that your prospects attend. Geofencing. Example of a geofence.
  • HUBSPOT  |  FRIDAY, JUNE 13, 2014
    [Presentation] 10 Commercials That Challenge the "Doofus Dad" Stereotype
    And while laughing at Dad’s expense can be a fun pastime for many families (especially mine), there isn’t enough creative that showcases dads who are strong, supportive, loving, and most importantly, present -- the type of father many of us know. This post originally appeared on The Agency Post. Distracted dads. Lazy dads.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 19, 2015
    [Presentation] This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
    Joe’s rave: I give a big hat tip to John Cleese, who gave a mesmerizing keynote presentation at Content Marketing World last week. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s #ThisOldMarketing example: The Story of Content: Rise of the New Marketing. Image source: Uber.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Presentation] How to Create an Automated Follow-Up System
    With every person, my goal is the same: to present the right content/offer to the right person, at the right time – all without my lifting a finger. By Trent Dyrsmid, {grow} Community Member. Most people are really poor at follow up … and as a result, they don’t win nearly as much business as they could. It’s too much work!
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Presentation] Why People Love Social Brands
    However, today social media presents a deep set of challenges to the way brands communicate. One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. Sound like a fairytale? Ask questions. .
  • CLOUD POTENTIAL  |  SUNDAY, JANUARY 4, 2015
    [Presentation] How to reinvent yourself
    You will outlive your present career. That’s just the way it is now. We work for at least 40 years. The web, as we know it, didn’t even exist 21 years ago. The shift to the cloud and the explosion of mobile devices is changing the world yet again. Easier said than done. Our egos, and our need for comfort, stand in the way. . Get started.
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Presentation] E-Quip Blog: The Minimalist Marketer
    She and her colleagues last year named me the inaugural recipient of the Valuable Content Award , based on the client-oriented content presented on my website and in this blog. Sunday, November 6, 2011. The Minimalist Marketer. British marketing consultant Sonja Jefferson somehow concluded that I was an effective marketer. How can that be?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Presentation] Getting Started with Lead Scoring and How to Optimize Deployment
    To learn more, download the slides from today’s presentation below: The Definitive Guide to Lead Scoring. View more presentations from Marketo. by Katie Byrnes In the most recent Revenue Masters webinar reviewing Marketo’s latest eBook, The Definitive Guide to Lead Scoring , Andrew Spoeth, Sr. Online activity log.
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Presentation] B2B Blogging Trends 2011: Towards an Integrated Approach
    View more presentations from J-P De Clerck. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Presentation] Thoughts from Viewtopia 2016: Video Has Evolved
    Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Presentation] 5 Tips to Help Make a Killer Marketing Video
    You wanted to be the first to present that piece of information to the people in your circle. If your product solves a problem, present the solution in a way that sounds revolutionary. Creating a video (or video series) to help market your product or service is a no-brainer. Good news: there’s a third option. How to do it. That’s it!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Presentation] Example of a LinkedIn Strategy That Gets Big Payoffs
    On my profile, I post presentations that are relevant to my buyers, such as case studies and analyst reports. While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Check out her LinkedIn strategies below to see why she is consistently a top salesperson.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Presentation] How to Write High-Level Blog Posts That Don't Overwhelm Your Readers
    It clocks in at 39 words: It classically presents with a preceding history of blunt or penetrating ocular trauma, or it may be associated with other ocular disorders such as congenital glaucoma and aniridia, or concomitant hereditary systemic diseases such as Marfan syndrome and homocystinuria.". So how do I avoid this? Makes sense, right?
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Presentation] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    Focusing on results in your communications and presentations. Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing. Delivering the right data to the right people. marketing data.
  • THE ROI GUY  |  MONDAY, OCTOBER 15, 2012
    [Presentation] Mobile Empowered Value Selling - the ValueStory Roadshow
    The first events were held in San Francisco and Palo Alto, and included great wine and dinner, a quick presentation and demonstration, and lively discussions. Participating with us in the roadshow is long time partner Randy Perry from IDC, VP of their Business Value Strategy consulting practice. Click here to sign-up for one of the events.
<< 1 2 ... 38 39 40 41 42 ... 102 103 >>