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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Presentation] Why your company may not need social media
    realize the industry structures are more complex than what I present here.  Let’s have some fun with my buns.  Cinnamon buns, that is. One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. One key is industry structure. Attentive Service. Brand awareness.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 28, 2011
    [Presentation] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
      The future presents a very challenging question: How well do you know your buyer's decision models? This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    ( Image by Kenny Madden © All rights reserved ).   The Future.
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Presentation] The Top 3 "Back to School Tools" for B2B Marketers
    SlideRocket is a Web-based presentation tool that makes collaborating on multi-media shows simple, no matter where your staff is located. To share SlideRocket presentations, you only need to share a link to your presentation instead of printing or emailing large, clumsy files. Now my inner nerd is really shining through, huh?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 15, 2012
    [Presentation] A Framework for Real Time Decision Management: How SAS RTDM Fits In
    The results are usually displayed in a slot on a Web page or call center screen, although they could also be presented in an email, mobile device, or other channel. I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. There are many possible reasons for the slow adoption. deployment model.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 21, 2010
    [Presentation] Customer Service at its Best: Wind Mobile
    Provide a public forum for feedback : Ever go to a seminar and have the instructor/presenter ask you to fill out a survey on how they did? For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. Chad H.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 3, 2007
    [Presentation] What Makes QlikTech So Good?
    But those tools have to be set up by somebody, who has to design the database tables, define the joins, and very likely specify which data elements are available and how they’re presented. in a future post. Perhaps I shall. But I think it’s important to first explain exactly just what makes QlikView so good. Perhaps their U.S.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. Share. “. Bart Albright.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    “ I think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. ” Share.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Presentation] Negotiating a Job Offer? 15 Rules From a Harvard Business Professor
    After reading the article you might also want to watch a one-hour video where Malhotra gives a presentation about how to negotiate a job offer. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Other rules include: Understand the person across the table.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Presentation] How a “Soft Launch” Can Help You Launch Marketing Automation
    Instead of trying to anticipate every risk before the final launch, we would give ourselves padding, and invite any unforeseen problems to present themselves beforehand. 'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. The Plan.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 28, 2012
    [Presentation] Does Pinterest Work for B2B Companies?
    You could also do this with slides from webinar decks or other presentations that have landing pages. As is often the case, when anything new and shiny comes out there is a race to use it and be the first. And in reality, Pinterest is amazing for selling products direct to consumers. In reality it does work, due to its massive user base.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Presentation] Week in Review - Oct 14th
    This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Please. by @markwschaefer.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Presentation] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    Join us to learn how these changes present an opportunity for media companies to leverage social to be more nimble, while connecting with customers to drive innovation, win new business, and boost loyalty. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Aberdeen Group. increase.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 23, 2012
    [Presentation] 25 Motivational Sales Quotes
    All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really  inspiring quote. You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. Watson Jr .
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Presentation] What Makes A Successful Social Executive?
    The following infographic presents the most successful 25 Top Social CIOs in the country. The past decade has seen the emergence of the digital bazaar.  In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. 
  • ENGAGE  |  MONDAY, SEPTEMBER 12, 2011
    [Presentation] Why Distractions Mean Failure in Football and Marketing
    And how many emergencies don’t also present themselves as phone calls? O nce, after a loss, Tennessee Titans’ coach Jeff Fisher made this statement to the media about his team’s effort: “I think you have to be able to deal with distractions, put them in perspective and move on. Distractions are the primary reason for losing football games.
  • VOICE-BASED MARKETING  |  FRIDAY, MARCH 7, 2014
    [Presentation] What the New Annie Movie Can Teach You About Business
    That is what director Will Gluck is doing with this reinvention of Annie : he’s moving into the present, shaking up the cast, and enhancing aspects of the film that, while cute in 1982, are tired in 2014. The new Annie movie can teach us a thing or two. Read on to learn what. Reinvent the Classics. Bingo. Bring in Big Names. Sing, Sing, Sing.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Presentation] Vital statistics for every B2B marketer
    85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. 75% of B2Bers participate in microblogging (eg.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 2, 2010
    [Presentation] Are We Following the “New Best Practices” for B2B?
    We were patient, but present. Before unveiling a new campaign to a client, our account team runs it through a "Gravity Check." This is our internal review where we confirm that the campaign is on strategy and on message - and we evaluate the purpose and synergy of each component, and the metrics we'll use to gauge success. No Hard Sell.
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Presentation] 5 Reasons Why Content Marketing Is No Buzzword
    View more presentations from Rand Fishkin. It’s at least once a week when I catch someone talking about content marketing as just another buzzword. I try to smile when it happens, like in the comments of  Marcus Sheridan’s recent post on content marketing. 1 – The Industry Is Over 100 Years Old. Content Marketing buzzword
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Presentation] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
    As tech marketers, the Cloud presents us with the opportunity to take our customer relationships to a new level and better understand and respond to their experiences as they interact with our software and people. Product usage data presents infinite opportunities for marketing in-product (e.g. Engage throughout the customer lifecycle.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 13, 2013
    [Presentation] The technical mediation: helping resolve technology disputes
    Mediation is not arbitration; in an arbitration the parties present their cases to a third party for a decision to be rendered. In a mediation the goal is to have the parties present their positions to each other, then work on solutions with the mediator acting as a facilitator for those discussions.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Presentation] Infographic: The Secret Formula for the Perfect Viral Share
    It doesn’t have to be a studio quality piece, like the ones presented by P&G, as long it it comes across sincere and genuine. was seeking an example where a commercial was so amusing or emotionally moving, people were sharing it even further with their friends online. Ironically, this one is from the Olympics instead. Thanks Mom!
  • FATHOM  |  MONDAY, FEBRUARY 10, 2014
    [Presentation] AIDA Is Dead! Long Live Buyer Complexity
    Consider “ The Purchase Loop ” (pictured below) as presented by Latitude Research and About.com. Customers are Web-ready and ever-present. 'I’m not the first to say this, but I want to put something to rest. OK, yes … but it’s not that simple anymore. AIDA doesn’t do any of this. Be socially aware.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Presentation] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    This not only builds their own reputation in your industry, it also helps your company have many more outlets in which they are present. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn.
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Presentation] 5 Critical Content Marketing Tactics to Consider Now
    Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Identify Best Converting Content.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Presentation] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    You can contact people who are not presently looking for work. skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this? LinkedIn is like a 24/7 trade show that every one came to. 41 million users) 2. You can search for references on potential employees, and customers. In fact.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2012
    [Presentation] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
    That is only achieved when you really know your target audience, what they want to hear, and you present it in a way that resonates with them. It's just as much about the topics you select as your presentation of it -- something that A/B testing can help you refine. What the Study Looked At. Interesting Findings From the Study.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 16, 2012
    [Presentation] 5 Tips on #Qualifying Partner-Referred #Leads
    However, partner-sourced business can be trickier than marketing or outbound-sourced business because it includes a number of complex factors that aren’t present in business that originates from within a company. An effective partner referral model should triple your lead volume and brand awareness. Set Up Scoring for Partner-Sourced Leads.
  • JUNTA 42  |  MONDAY, JULY 2, 2012
    [Presentation] I Need Your Help – 2012 Golf for Autism Just Weeks Away
    Here are some options: Looking for a Presenting Sponsor – We have some amazing major sponsors, such as Petco, Zerys, GIE Media and Cleveland Steel Container. In addition to that, we are looking for a presenting sponsor at $5,000. Joshua and Dad at Cedar Point in Sandusky, Ohio. I’d like to fix that issue here.
  • B2B VOICES  |  WEDNESDAY, AUGUST 17, 2011
    [Presentation] What Google’s Acquisition of Motorola Mobility Means for Marketers
    There’s certainly more to be done than simply outfitting the sales force with iPad-friendly presentation decks. Much has already been written about how Google’s acquisition of Motorola Mobility might shake up the mobile device market, reshape the Apple vs. Android battle or even redefine the patent landscape. Courtesy Google. billion in CASH.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Presentation] Skepticism on Gallup’s Gloomy Social Media Assessment
    This distinction is important, and here’s where the report presents a bit of a contradiction. 'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Sixty-two percent said social media has no influence at all. More than Marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Presentation] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. To learn about the BMA, please watch this video. What can the BMA do for you?
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [Presentation] The Flo Rida Guide to Content Marketing
     Are you sharing presentations? Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing. Now you can ask the question:  How do I know all this?  Simple. Spread the love.  
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 4, 2009
    [Presentation] Six Steps to a Successful Small Business Content Marketing Strategy
    Thus, when you create and publish content that is vital to your customer, present it just as compellingly and accessibly as savvy publishers do. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 4, 2011
    [Presentation] Social influence and social media activism
    In fact not only do they slice, dice, and dissect every word, photo and video you post in order to present you to advertisers, they OWN your information. I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. There is no opt-in.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Presentation] Blogging Lessons from 317 Posts
    can’t count the number of PowerPoint presentations I’ve seen. by Jesse Noyes | Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. January: Think Far Out. The article is still relevant today. Explain the News.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2009
    [Presentation] 16 Must-Read B2B Marketing Strategy Ebooks
    Kranz Communications presents this ebook for B2B marketers who offer complex or abstract products or services. This interactive ebook, complete with an introductory video from the author, is presented by marketing firm Phoenix Rising. Enjoy! Increasing the Response to Your Email Marketing. Social Web Analytics. Marketing [M.O.]
  • BUYEROLOGY  |  THURSDAY, OCTOBER 13, 2011
    [Presentation] Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
      Buyers will want to work with advisors good at orienteering versus sellers good at presenting. Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge.  Let’s start with the money trail. 
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Presentation] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows. Inbound marketing with content has been getting all the attention lately. agree that there is a lot of truth to all those findings. an Outlet Size of 3?,
  • BUYEROLOGY  |  MONDAY, MAY 17, 2010
    [Presentation] 3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals
     Aligning B2B marketing content with this understanding is a critical difference maker in standing apart from the parity that exists in the literally thousands and thousands of messaging that businesses are presented with daily.  Image by Getty Images via Daylife.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Presentation] Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results
    Furthermore, users who are logged into Google+ will also be presented with an "Add to circles" button above the most recent Google+ search results, making it easy for users to find and follow Google+ business pages directly through Google.com search. It was only a matter of time. Marketing Takeaway. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Presentation] 5 Educational Email Marketing Infographics
    Download the ebook now to have access to these charts for use in your own presentations! Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. The History & Evolution of Email by Focus.com. What Does Your Email Provider Say About You?
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Presentation] Three Ways to Make Media More Personal
    We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. We never implemented our plan, but it hardly mattered. Aggregate.
  • B2B MEMES  |  MONDAY, JUNE 28, 2010
    [Presentation] Ethics: Transparency Is Not All
    For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.
  • WRITTENT  |  TUESDAY, APRIL 16, 2013
    [Presentation] 5 Social Media Content Mistakes to Avoid
    presentations. 'Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes. Mistake #1: Not engaging with your audience. The key word in this type of media is “social.”
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Presentation] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    information imported from external data vendors, and a history of messages presented to each individual. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. You would be correct. x+1] Origin Digital Marketing Hub is one example. deployment model.
  • VOLACCI  |  MONDAY, NOVEMBER 11, 2013
    [Presentation] Press Releases Aren’t Your Grandpa’s Marketing Tool
    Think about it: especially for brands who don’t have much presence in the SERPs aside from website, social media, and then unrelated mentions, publishing press releases is a great way to increase the information about your brand that is present on the internet. Boost SEO. Build Brand Identity. Outweigh Negative Reviews. Keep Content Fresh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2009
    [Presentation] Social Media and the Freedom to Hate
    This way, offensive remarks can be hidden when an editor may not be present to take them down. In this space I could not possibly examine all the issues and implications presented by the growing levels of commentary cruelty and the new efforts to control it.  My local newspaper is a toxic cesspool. . A community image? 
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, OCTOBER 13, 2010
    [Presentation] If You Want Better Leads, Set Your Content Free
    This is not a new idea; way back in 2007 I had attended a webinar by MarketingSherpa where both Anne Holland and Stefan Tornquist (both have left MarketingSherpa since then) had suggested the same thing in their presentation. What does that have to do with lead generation and content marketing? Trust me, there is a connection. Let me explain.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [Presentation] How do You Sell Marketing Automation to Internal Stakeholders?
    by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Remember to make sure you have your presentation ready to go, including slides that explain the benefits and what the ROI will be for your business. Overcoming that is crucial.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 8, 2012
    [Presentation] The Naked Blog: Dress Up Your Words
    Hence the name,  Naked Stage : the presentation is devoid of any of the usual visual aids. What can you learn about  blog writing  and  content marketing  from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ). stories.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 16, 2014
    [Presentation] 7 Must-Have Skills for Today’s CMO
    In an organization that has existed for a long time, the need for change can present a challenge to the CMO. 'The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. met with several marketing professionals last night to discuss a pending CMO search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Presentation] How do I get a job in social media marketing?
    HR folks would tell you there are two ways to effectively switch direction on your career: 1) Within your discipline but outside of your company, or 2) Moving into a new discipline within your present company. In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week.  Tweet?
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, DECEMBER 21, 2011
    [Presentation] We Are All Mobile
    Brand Managers have historically aimed for consistency in the online experience and have strived to deliver a largely uniform presentation of their brands. By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Presentation] 8 Ways What You Write Will Affect Your Bottom Line
    Think of the problems that they face, and use your blog to present solutions to these issues. The Devil’s in the Details: Mind Presentation. The Devil’s in the Details: Be Careful About Presentation. '99% of the time, the written word is the chosen medium for companies doing inbound marketing. Be Relevant. Lose the Fluff.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Presentation] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. PowerPoint presentation templates. So, h ow do we do it?
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Presentation] 11 Apps Every Marketer Should Download
    It allows you to not only hear the presentation, but also see the presenter's screen. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! 1) Evernote. So how do you make sure you don't forget your next lead generation idea ? 2) Dropbox.
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Presentation] The Three E's of Boosting Sales Productivity
    'We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. 2) Effectiveness – making sure that sales reps are doing the right things and doing them well.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Presentation] 21 Fantastic Facebook Marketing Guides
    'Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
  • WRITTENT  |  FRIDAY, FEBRUARY 22, 2013
    [Presentation] The Hottest Marketing News of the Week
    No worries: we have scanned through a lot of content and presented only the best for you to check out. Quite a week that was, huh? So much information has been generated that it’s quite difficult to look through all the article titles in your readers’ list, not to speak of reading them. 17 Types [.].
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 7, 2012
    [Presentation] Providing 'Big Data' To Your Inside Sales Team
    With this in mind while managing a teleprospecting program, you should always maintain a firm grasp on how you are not only presenting program results but also just what you are presenting. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Presentation] The 3-Month Plan for Using Whitepapers to Generate Leads
    In the end, your whitepaper should present the problem, the solution, and offer an example of a client who used this solution to achieve results. Some of your prospects might prefer content in the form of a presentation over text. To do that, you need to demonstrate thought leadership, or a commitment to the target audience. right?
  • THE ROI GUY  |  TUESDAY, JULY 8, 2014
    [Presentation] Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. 'According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2%
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Presentation] B2B Retargeting – Benefits and Pitfalls
    When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. 'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion.  Increase brand awareness.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 7, 2012
    [Presentation] How Does Your Inside Sales Team Deliver A Message?
    While we believe that we are endearing ourselves to the prospect, we may actually be making them less receptive to having a conversation with us if we don’t present our message in such a way that the value in spending a few minutes on the phone with us is clear to them. Why do people decide to hire us?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 3, 2012
    [Presentation] Looking On The Bright Side
    Opportunities don’t always present themselves clearly and in those instances I believe an individual must find ways to create their own opportunities. It seems like I am reminded every day, in one way or another, how this country is going through tough times. So throw off the bowlines. Sail away from the safe harbor. Explore. Dream.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Presentation] Savvy Week in Review: December 9
    YouTube created some new style templates this week that can make it easier to directly plug in and present your videos through Facebook and your website. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! Check out this short video post to see what is new.
  • GREAT B2B MARKETING  |  SUNDAY, SEPTEMBER 12, 2010
    [Presentation] Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan
    Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”.  Articulates the “primary” customer benefit. Motivates action.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2009
    [Presentation] Savvy Week in Review - November 20
    ways to keep audience attention during your presentation - by @OliviaMitchell Olivia Mitchell shares 7 golden rules for making sure you keep your audience enthralled and engaged from beginning to end Can Thanksgiving really be next week? Well, we're thankful for all of the great posts around the web. Here are our favorites this week.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Presentation] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
    Did he create a PowerPoint presentation for his management? 'Align sales and marketing for sales lead generation | Why It’s Not Working. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Presentation] 3 Ways To Differentiate Your Brand in Search Engine Results
    Nowadays when we search for almost any informational search query, we are presented with results that show faces and author information of potential thought leaders in search results. 'B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Reviews.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Presentation] Your Website’s Four Most Important Pages
    What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value. 'Beyond your home page: What other pages demand attention? Don’t get me wrong, this is not meant to imply that your home page is not important.
  • FATHOM  |  WEDNESDAY, FEBRUARY 26, 2014
    [Presentation] The Importance of Establishing a Strong Brand Identity
    When an effective message is presented in a disciplined, passionate and consistent way, the whole becomes greater than the sum of its parts. Why it is so imperative to establish and define a brand image? First, you must understand that a brand is a promise. brand is an asset. page from the 2014 Fathom Brand Guide. Repetition.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Tips for Mastering E-mail Overload - HBS Working Knowledge
    to review demo presentation. Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. agree.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Presentation] Marketing in a Downturn Part 2: Content, Content, Content
    Record your organization’s presentations at events and share them via social media. You could record your internal product experts demonstrating a useful feature of your product, or film your presentation at an event. Gave a presentation at an event? Read Part 1: Lead Generation and Nurture.). Know your Audience.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Presentation] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Presentation] Is Google Hummingbird a Win For Marketers?
    Because I’ve allowed Chrome to know my computer’s location, it presents me with a list of local ice cream shops – with ratings. 'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. So what is it, and what does it do? Search Engine Marketing
  • B2B LEAD BLOG   |  WEDNESDAY, JUNE 1, 2011
    [Presentation] How to Build a Quality List and Make Data Drive Leads
    During the presentation, Brandon details an experiment with a $3.6 billion Cisco partner where the difference between the best- and worst-performing lists was almost $600 per lead. They lowered their cost-per-lead by 60% by testing and improving the quality of their marketing lists. You should only collect the data you need.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 3, 2013
    [Presentation] SEO Panic: Google is breaking my (not provided)
    didn’t think you would but, I will present some ideas below that may help you retrieve some of the insight into your data that you so desperately crave. Rand Fishkin of Moz recently presented a few other ways to get more with less: When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Presentation] The Big List of 2011 B2B Social Media and Marketing Predictions
    We present this list, just as we present our 2011 predictions , not to predict the future and keep a scorecard to see who is right and who is wrong, but to help our readers spot trends, provide insight into what may already be happening in their industry and give them the understanding of where they should invest their resources.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Presentation] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. 'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. Sales Intelligence. Find News.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2011
    [Presentation] Marketing Metrics That Matter for High Performance Revenue
    Even as few as five key metrics can overwhelm your other colleagues and executives, so make sure you always present key takeaways with your numbers. Present as specific a call-to action as possible. by Jon Miller In this post-recessionary economy , industry market share is ripe for the taking. Enter the marketing metrics that matter.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [Presentation] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
    This will present a challenge for marketing organizations to step up their games and deliver more leads for less. by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives.
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Presentation] The five components of a successful thought leadership program
    Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Research the need.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Presentation] Where does Content Marketing Belong in the Social Business?
    Try the following exercise: just look at how many presentations your product managers, consultants and analysts have, how many white papers you have within your business or – if you are in an internationally active group – are available via “corp”? My default answer to responsibility questions is: “it depends”. Do you need those?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Presentation] When Content Formats Reach Their Peak: The Risk of Late Adoption
    When considering content effectiveness and impact, presentation makes all the difference. In other words, no matter how genius the research, thesis, and writing is in a piece of marketing content, if it's not presented in the right way, your message can fall flat. Got something? Pretty good, eh? But then something happens. Slideshows.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Presentation] The 10 Best-Branded Companies on Instagram
    But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 14, 2011
    [Presentation] Sales Leadership: 10 Sales Kick-off Idea’s
    9.       Make sure each salesperson presents their “Business Plans” for the year, based upon the number of salespeople this can be done by breakouts into regions, smaller groups or as a single group. Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s. I know this because I am booked for five events already.  www.AcumenManagement.com.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 12, 2013
    [Presentation] 3 Lessons Macklemore Can Teach Us About Content Marketing
    At the end of the set , he was questioned by the presenter as to why he gives some of his music away for free, his response was simple and instantaneous;  “Spread it, get it out there to the people – then go play” What struck me was not just what he said, but the conviction with which he said it.  It is defined by many.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Presentation] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    How to Measure and Present the Effectiveness of Yo. Payback Period Defined Risk-Adjusted ROI Defined Net Present Value (NPV) Savings Defined Return on Investment (ROI) Defined Is using an ROI Analysis Good Enough to Make Criti. States Eric Tsai,Web Strategist / Marketing Coach. Traditional Product Selling just doesnt work anymore.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Presentation] B2B's Digital Evolution
    The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. You come up with three or four vendors that can fulfill your needs, invite them to present, and go with the lowest bid. Think with Google. Search. Featured Insights. Research Library.
  • JUNTA 42  |  TUESDAY, APRIL 3, 2012
    [Presentation] How to Create the Apple Store Experience for Your Own Brand
    After going on the road for a workshop or a presentation, I usually check out of the hotel and cab it to the airport, trying to make it home for some quality family time. My youngest son Adam experiencing the Apple Store for the very first time. This Friday was a different story. It was a wonderful surprise. The Apple Store Experience.
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Presentation] Over 50 Marketing Charts and Graphs from Original Research
    to have access to these charts for use in your own presentations Connect with HubSpot It's no secret at HubSpot that we love marketing data , and believe that data helps all of us make better decisions for marketing and for our business. We publish tons of marketing reports , many of which are based on original research that we do.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    Created and presented by:    . 'What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
  • ENGAGE  |  MONDAY, JULY 9, 2012
    [Presentation] 4 Steps to Great Magazine Cover Design
    More importantly, though, is how she is presented, always with a smile and poised with optimism. So, when the opportunity to take a chance presents itself, be mindful of the potential of a downside, and plow ahead. The premise of a magazine cover is to disclose a precise or sometimes vague message on what will be found on the inside.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, FEBRUARY 20, 2012
    [Presentation] Never Use Internal or Industry Language
    When I did, my contact told me that it was the most confusing presentation they'd ever seen and they didn't have a clue what I was talking about. was jazzed and called a law firm I'd been trying to sell. They gave me the appointment and I when we got together, I began to tell them all of these things, assuming they understood.
  • LEAD VIEWS  |  TUESDAY, JULY 27, 2010
    [Presentation] Is offering Free Trial ‘Green’?
    Also, a free trial allows you to make your first contact with the buyer, it allows you to present your case and build a relationship with the decision makers, which can affect the final purchase decision. Here are few questions and thoughts which are usually considered while offering “Free Trial” options on a corporate website -.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Presentation] The Power of Human Content: Virgin America’s New Safety Video
    In fact, I’m waiting for the day a flight attendant calls on me to give the pre-take off presentation. 'Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight. Most of us “veteran travelers” have them memorized.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Presentation] How to Master the Art of Storytelling to Increase Social Sharing
    How content is crafted and presented is a huge determinant of its social success. Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Connections are the key to making social business, well, social. Ways to Tell a Story With Your Content. Tap user-generated content.
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