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  • MODERN B2B MARKETING  |  MONDAY, AUGUST 12, 2013
    [Presentation] 3 Lessons Macklemore Can Teach Us About Content Marketing
    And the comment immediately made me think of content marketing and spreading the word. Clearly, there are lessons for content marketers in the way some artists have adapted to the new “sharing economy”–the world where people are sharing everything from their homes, to their cars, to their music. Trust Your Content and Tell a Story.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Presentation] Twitter Launches Tailored Trends, Making Newsjacking Even Easier
    This allows for hyper-localization of the information, and the elimination of trends about things that have never been present in your network's radar. Another opportunity Tailored Trends presents is the ability to notice when something big is happening within your industry before it becomes old news. Image credit: cuttlefish
  • BIZNOLOGY  |  MONDAY, JULY 7, 2014
    [Presentation] Marketing to your own IT department
    This will help you present information to them in a way that they can hear and agree with you. I’ve said this over and over again, but you have to speak your customers’ language. Talk to IT—present your objectives in their language, listen to their feedback and work out a solution together. Marketing is hard work.
  • ANNUITAS  |  THURSDAY, FEBRUARY 9, 2012
    [Presentation] Interview with Ardath Albee, CEO of Marketing Interactions
    AG: You speak a lot about story telling in your writing and presentations.  Storytelling involves people in the content by helping them suspend disbelief long enough to visualize whatever it is that your story presents. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee.
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Presentation] How Cluttered Is the Advertising Landscape, Really? [Timeline]
    Marketing that presents the right information to the right person, at the right time. Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. Surely it wasn’t always this way, right? False. couple things became crystal clear.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 4, 2014
    [Presentation] A 5-Step Recipe to Snag Subscribers’ Attention
    Presentation counts If a dessert looks tempting, it will sell. You want your emails to stand out, grab attention and make your readers take action. To do that takes a dose of creativity, a pinch of time and a heaping-helping of tips from your favorite email service provider, VerticalResponse. Tell readers what to expect. All rights reserved.
  • SYNECORE  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] Networking Doesn’t Just Develop Your Career: It Develops You!
    His presentation will cover the ins and outs of integrated digital marketing, from social media to email campaigns to web design. It’s not what you know; it’s who you know. Those are famous words in the land of business connections and job hunting. And those words directly apply to the art of networking. At the Event. SyneCore’s Networking.
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 22, 2013
    [Presentation] Ways to Improve a B2B Cold Sales Call and Make it Social
    An attitude of “I can’t be bothered” presents that as the attitude of the company. Yesterday my cell phone rang and it was a Raleigh NC number that I didn’t recognize. often get calls from numbers that I don’t recognize, but since I live in the Raleigh area, I answered this call. What is the point of this call?”
  • OPENTOPIC  |  MONDAY, SEPTEMBER 7, 2015
    [Presentation] Content Marketing Spotlight Series: A Q&A with Kivi Leroux Miller
    Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing. Absolutely!
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 20, 2010
    [Presentation] Fostering Innovation - Eloqua Experience Day Two Keynotes.
    Each of the presentations offered attendees insights and inspiration. Heidi Melin, SVP/CMO Polycom The theme of Heidi’s presentation was celebrating the Art of Conversation and communicating the value and the impact of the marketing team. Enjoy a summary of some of the key learnings. She shared six key learnings for today’s CMO.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Presentation] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    The thing is we don’t have a set presentation. When I go into meetings, I don’t even do a presentation anymore -- I just talk to them about what BuzzFeed does in general, and show them some examples of what we’ve done with brands. This post originally appeared on the Sales section of Inbound Hub. But what exactly does BuzzFeed sell?
  • PAUL GILLIN  |  WEDNESDAY, MAY 16, 2012
    [Presentation] A CIO Who Gets Social Business
    Social media doesn’t introduce new risk in itself, but it does present the opportunity to identify risks earlier. If I can listen in on my associates’ dialogs, I can analyze it and identify potential risks in the organization before it’s apparent. I can identify individuals who may present a threat to the organization.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 6, 2011
    [Presentation] The importance of story-telling in lead nurturing
    also invite you to watch a video clip of B2B marketing expert, Ardath Albee of MarketingInteractions  talking about story-telling in her keynote presentation at Demandcon: Click the link below to watch her keynote address. Lead Generation Company | The Power of Story-Telling in Lead Nurturing and Scoring. ’&# Amen, Ardath! People do.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Presentation] Who is the Fearless Competitor?
    Multiple Slideshare presentations. Presented  Demand Generation  at the  CMO Thought Leadership Conference. B2B Lead Generation | Who is the Fearless Competitor? Some of you may be wondering about the author of this popular B2B marketing blog. Here you go. Our motto: Jeff Ogden, the Fearless Competitor. REPUTATION. Doerr of Rain Today.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Presentation] All Your B2B Lead Generation Questions Answered
    There is still time to register for free and see all the fantastic presentations , visit the virtual trade show booths and participate in expert chats with ReachForce lead data experts and find out about customer implementations. We also have a very special guest joining us,  Brian Massey, The Conversion ScientistTM.
  • SAZBEAN  |  MONDAY, APRIL 16, 2012
    [Presentation] How Social Currency Is Driving Identity, Trust and New Industries
    Although this presents disturbing implications for online privacy – as the recent controversial trend of companies requesting job seekers’ Facebook login credentials demonstrated – it also means that as users of the Internet we are more accountable than ever before. What Leingruber hit on is something I refer to as social currency.
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Presentation] 7 Tips for Stellar Social Media Community Management
    It’s one thing to be present in your social media communities, but it’s another to engage and successfully manage the communities your brand maintains to achieve your marketing goals. In short, you’ve done the basics and are already maintaining a presence in the social media communities your target audience populates. Now what?
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Presentation] Monday Marketing Term: Content Mapping
    Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This!
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Presentation] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead. Mac McIntosh. Mac McIntosh.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Presentation] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    If not, just understand that for 5 days a week and at least 8 hours a day your company is your “present”. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful. Be resourceful.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Presentation] Predictions for B2B Marketing in 2011
    Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in response to a question at the Focus online community last week.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Presentation] BrightInfo: Content Recommendations Made Simple
    The recommendations can be presented on a fixed area of a page or as a pop-up. I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. The system has several dozen clients.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 14, 2011
    [Presentation] Building Belief-a key job of sales management
    While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Building Belief. You can purchase the book on Amazon or at [link]. Are your sales inconsistent?
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Presentation] How to Create Compelling Technology Client Case Stories
    great way of encouraging their engagement is to present them with a preview of potential interview questions—these will help them decide if they want to participate. And don’t forget to include the beginning, middle, and end I mentioned before—present the challenge, solutions, and results. Show what you can do.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Presentation] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Once you’ve figured out how to score potential buyers and present content based on demographics/behaviors, nurture campaigns will keep your marketing relevant, two-way, and moving in the right direction. Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? Marketing Automation
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Presentation] How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner
    Designed to help people remain both present and open, these prompts promote the importance of curiosity when assessing a situation. 2) Consume content that's outside of your comfort zone. The other day, I was in the grocery store. overheard a cart-bound little kid asking his mom question after question. We need to be more curious.
  • BIZIBLE  |  THURSDAY, DECEMBER 17, 2015
    [Presentation] Pipeline Marketing and the Three Bears: How to get it 'Just Right'
    This will help the community educate themselves, and provide great talking points for your sales team when they are presented with the question in the future. Want to learn how to implement each of the three, develop a marketing mix that’s “juuuust right” and turn yourself into a pipeline marketing hero? Read on. Wilcox. CLICK TO TWEET.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Presentation] Stop Talking. You’ll Get More Business.
    At the end, you half-expected her to say “Great presentation. As Ian suggests, the best way to solve the Know and the Feel issues is a conversation, not a presentation. The prospect can learn about your services from a presentation (if she doesn’t fall asleep first). Your first meeting with Ms. BIG has just ended. Be Prepared.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Presentation] The Advent of Tumblr and Its Place in Social Media Marketing
    Much like with IBM’s case, as long as you’re presenting content with personality and purpose, you are very likely to succeed in your social media marketing endeavors. With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Perhaps you should, too. What’s a ‘Tumblr’?  .
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Presentation] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Some forms of content that make sense in a resource content library include: Presentations. For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Presentation] Getting Started Guide for Marketing Automation
    Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy. With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Now what?
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Presentation] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    BONUS: SEO Past, Present, & Future Sneak Peek. SEO: Past, Present, and Future from HubSpot All-in-one Marketing Software. Poring over the content we put out this past week at HubSpot, one word really stuck out to me. It wasn''t some newfangled buzzword , nor was it a word that''s particularly exciting or memorable. The word? Enjoy!
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Presentation] 5 Things You Can’t Blog Successfully Without
    Are you presenting the information in a manner that appeals to them? Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to  $800,000 per month ! You just can’t.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 20, 2011
    [Presentation] A Brave New World in Book Marketing
    In my proposal although I mentioned that I would continuing doing presentations and workshops, I also said that I would work Facebook and Twitter to help with promotion. Things are changing as quickly in the publishing world as they are at your local phone store. You’ll need to have a solid platform. She was interested.
  • SAZBEAN  |  THURSDAY, MARCH 3, 2011
    [Presentation] 3 Methods for Connecting Marketing & Sales
    Once you’ve been working together for awhile, go to your management as a team to present how you’ve been able to be more effective. Having problems getting sales and marketing to work together? Try to relate to individual people, not just sales and marketing as groups. Do new tools need to be put into place? What do you think?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 12, 2011
    [Presentation] Problem-centric Industrial Marketing
    Publish and present technical articles. Please indulge me if my headline made you go “Huh?” Read on…. Industrial and manufacturing marketers are trained to sell solutions. Nobody buys product features, they want solutions. That’s marketing 101, right? I get that. That’s what I’m calling problem-centric industrial marketing. Thanks Kevin!
  • SNAPAPP  |  MONDAY, APRIL 11, 2016
    [Presentation] What Marketers Need to Know About Interactive Video
    To help shed more light on the influence of interactive video, Brightcove and DemandMetric teamed up to present a study of 500+ marketers on their usage of interactive video. Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. It’s too expensive. It’s difficult to create.
  • VIEWPOINT  |  THURSDAY, NOVEMBER 10, 2011
    [Presentation] Andy Rooney on Sales Leads
    Just don’t pass up an opportunity when it presents itself. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. that opportunities are never lost; someone will take the ones you miss.” Now I’ve done it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 10, 2010
    [Presentation] Optimism as a Sales Tool
    A few weeks ago, we had our  annual sales kickoff meeting.  I presented a review of the past and present and laid out the vision of the future, and how we would get there; Operations and Marketing did the same. The theme going into the meeting was to keep the goals for each individual as well as the team, simple, clear and attainable. 
  • BLOG MY CALLS  |  FRIDAY, JUNE 21, 2013
    [Presentation] Are you a right-brained or left-brained B2B sales professional?
    Language, logic, analytical, reasoning, facts, math and numbers, critical thinking, verbal, reality based, pattern perception, strategic, past and present oriented. Emotion, intuition, creative, imagination, philosophy and art, non-verbal, spatial perception, presents possibilities, holistic, future oriented. It’s true. Two brains.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 14, 2012
    [Presentation] Are You Facing Sales Fatigue?
    While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Are You Facing Sales Fatigue? The past three years have been a challenge for most partner organizations.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Presentation] Facebook Uses Mobile Video to Take Over the World
    Fast forward to the present, and all of this is still true, but things are clearly trending Facebook’s way. Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. World Gone Mobile Video. exabytes per month by 2018. And With it Facebook.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    The best part is, the book is written like Marty and Lauren speak, making it extremely fun to read (especially if you’ve ever seen Marty give a presentation). The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Here are five of the top takeaways: Tools Can’t Do It All.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Presentation] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    And, while corporate websites give us complete control over how we depict our brands, products, and personnel, LinkedIn levels the playing field by stripping away the design elements and simply presenting every user in basically the same way.  This is exactly why social media, including LinkedIn, requires a strategic approach.  LinkedIn
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Presentation] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Not only will it allow you to make more strategic marketing decisions, it will present opportunities for your firm to stand out against your competitors Research from the Hinge Research Institute has shown that over 80% of professional services buyers will go to a firm’s website to evaluate them. Are the images small and/or low quality?
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Presentation] 10 Phenomenal Blogs in Totally Boring Industries
    The homepage of Neenah Paper looks just like a media site -- lots of featured stories, all presented in a highly visual layout that''s similar to Pinterest. Warning: The following blogs are gonna be boring. But, there''s no denying that these blogs absolutely rock. So prepare yourself to be blown away. And who knows? 10) Neenah Paper.
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Presentation] The Best Branded Content of the Week: April 6, 2013
    In the video, YouTube thanks all those who have participated in the contest and says that teams are working tirelessly to sort through all the “entries.” I have to give YouTube props for creating such an elaborate prank that included a live feed of two presenters announcing “nominees” for 12 hours on Monday. Google – Google Nose. Twyttyr?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Presentation] Contagious Content: Facebook Posts That Get Shared Like Crazy
    See Brian Carter present (Wednesday, 4/10/2013, 11:10am) on the topic of Turning Social Ads Into Sales , and hear about how  Contagious Content fits into your social sales funnel! by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Who Cares About Shares? was viewed by four times as many people as it had fans.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Presentation] 4 Tricks To Master The Magic Of Modern Lead Generation
    Include a relevant image – The easiest thing to do is to take a shot of the cover of your eBook or whitepaper, or for a webinar, a picture of the presenter. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it''s the latter, here''s how. It’s no magic trick. Your Buyer Persona.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Presentation] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    However, using reports generated by your CRM presents a number of problems. Author: Michael Berger Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. Without a platform of their own, marketers have historically leaned on the CRM system to make this connection.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Presentation] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    Earlier this week, you might remember we posted a SlideShare presentation titled, “ Crap. The concept behind the presentation was that marketers (in every industry) are catching on to this “content marketing” thing and it will increasingly become more and more difficult to rise above the noise. Here we go. Got it. Want to see more?
  • CHIEFMARTECH  |  FRIDAY, JANUARY 29, 2016
    [Presentation] Marketing technology vendor lollapalooza just 52 days away
    The main benefit of this arrangement is that conference attendees can be assured that the speakers they’re paying to hear are on stage because I believed that they had editorial value to share about the present and future of marketing technology management in the real world. They don’t get involved in editorial.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 3, 2012
    [Presentation] Be Prepared And Make The Most Out Of Your 30 Minutes!
    Organize your calls much like you prepare for a presentation and go down your punch list. There are several factors that go into a successful weekly client call. The objective is to make the most out of the 30 minutes you have. You may be saying to yourself “Is that all Jill? Be confident, polished and speak concretely about your week.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Presentation] 10 Analytics Red Flags All Marketers Should Look Out For
    Under performing pages might have great content, but perhaps they are hard to find, lack a decent mobile presentation, or just aren''t linked within the content of your site and blog. 9) Monthly Visits from Referrals: Aside from generating content to rank organically, we''re also creating content to other websites will link to us. Analytics
  • HINGE MARKETING  |  TUESDAY, JUNE 2, 2015
    [Presentation] 5 Reasons Why Data is the Heart of Professional Services Marketing
    When the two departments work together more efficiently, your firm can present a united front to your biggest challenges. 4. Successful marketing is about connecting with your target audience over their needs and concerns. Marketers are now able to use data to create more informed marketing campaigns. Ready to learn more? Research
  • SNAPAPP  |  TUESDAY, JULY 28, 2015
    [Presentation] The B2B Marketer's Guide to Interactive White Papers
    That means that while there is still a moderate amount of reading required, the user is presented with a unique, custom result at the end of the experience. Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. What do you do? Maybe it’s time to make your white paper interactive.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Presentation] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead, I changed the copy to appeal to both new and repeat visitors (while still keeping my personality present -- see “tacos” below). At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Like any good marketer will do, I sat down and did the math. Groupon.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Presentation] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    Feel free to flip through the tips in this SlideShare presentation in full screen, or read them in their entirety below. This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. It’s understandable why some marketers remain unconvinced, too. The Bottom Line.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Presentation] Big Changes to Bing Means Improved User Experience, Continued Growth
    32% of the share of telecommunications clicks from the paid search industry occur on Bing, 31% of financial services clicks, 28% of retail, 34% of Auto, and more (see image below from their PPC Hero presentation). This past week our Bing Ads account rolled out the new interface. In my opinion, this is an excellent change to the Bing platform.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 16, 2013
    [Presentation] Make Your Website Rock: 3 Cool Tools
    FiveSecondTest collects all of the responses for you, extracts the frequent keywords and then presents the data with easy-to-understand graphs. It’s pretty eye-opening to see how sites are presented and just how much there is to digest in five short seconds. One of the core ingredients to any online business is a solid website.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Presentation] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Presentation] 7 of the Best Pieces of Free Video Editing Software
    Here's a SlideShare presentation with more stats that illustrate the importance of video. Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen , businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Still not convinced? Source: Softonic ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] 15 of Our Favorite B2B Content Marketing Tips
    Visually presenting data is an excellent way to share. “Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. The proper people, tools, and strategies all need to be in place before the content ship can sail.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Presentation] Five Ways You Can Get Big Value from LinkedIn
    I talk about social media quite a bit in my blog posts, articles and conference presentations.  Social media is a key component of a viable pull marketing mix, and should be part of most companies’ go-to-market strategy. But like everything else in life, there is always a first among equals.  You might even go viral. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2016
    [Presentation] Social Media and ASO: The Two Essentials of App Marketing
    Thankfully, most app developers turn out not to be too business savvy, and this presents the canny app developer with a wonderful opportunity. Thankfully, most app developers turn out not to be too business savvy, and this presents the canny app developer with a wonderful opportunity. by Lilach Bullock, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [Presentation] A content marketing framework for the digital age
    Also, the book of Youtility is loosely based on the keynote presentation of Youtility, so that made the narrative structure of the book a little easier to get. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. think he is one of the great minds and entrepreneurs in this marketing space.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Presentation] B2B CMO – What Type of Ethical Manager Are You?
    Unfortunately, at present, few managers reach this level. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Presentation] Follow The Money To The CMO
    They have made acquisitions, will make more, and are trying to fold them together and present an integrated marketing story. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 30, 2012
    [Presentation] The Awesome Power of BtoB Lead Nurturing
    Funnelholic  said: Ogden truly knows how to bring it — not only terms of the content (his advice) but in his easy to understand way of presenting his information. “As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll, MEClabs. ” – Jim Lenskold, the Lenskold Group.
  • LEADERSHIP  |  FRIDAY, JULY 10, 2015
    [Presentation] Interesting Infographics: The Complete Guide To Lead Generation
    Use them to give your sales team common ground with prospects, and use alerts to ensure you’re always up to date on the latest face that prospects are presenting to the world and news regarding their industry. Understanding lead generation can make the difference between life and death for a company.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Presentation] Is 2013 the Year Marketers Lose Keyword Research?
    Well, there's no time like the present, right? Trying to perform keyword research to inform your SEO strategy is tough these days. Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. And it’s getting crowded under that carpet! What's Actually Going On With Encrypted Search.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [Presentation] This is the week that was: Apps, hacks and content marketing advice
    Online tool of the week: The key to a successful website is clear presentation of information that allows users to find and engage with content that is useful and relevant to them. February is a short month but there’s been loads of interesting stuff flying about this month. Watch the well-put-together overview video here: https://slack.com/.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 30, 2013
    [Presentation] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
    Click here to review the on-demand webcast / download the presentation: [link] yP. I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). The other 3 homes on the block, these homeowners are the ones where the provocative approach most applies.
  • VISUALLY  |  TUESDAY, SEPTEMBER 29, 2015
    [Presentation] Great Content: 5 Rules for Delighting (and Engaging) Your Audience
    When marketers present an article to a prospect, he or she only reads about 60 percent of it, according to HubSpot. Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. And it means we’ve got to produce great content. Make it (actually) engaging. But how do you do it? you ask.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 19, 2013
    [Presentation] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
    Often, sales reps use the excuse, “I have my email for that,” when they’re presented with a new tool. It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Presentation] Using Big Data To Target The Right Consumers With The Right Offers
    Which offers, products or promotions should you present to which customer? Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? Love Your Loyalty Programs. Sync Your Channels.
  • MARKETRI  |  MONDAY, FEBRUARY 11, 2013
    [Presentation] Get the Best Return for Your Marketing Investment (and Make Sure Your Plan Doesn't Flop!)
    Once a marketing plan is drafted, your marketing professional will typically present and explain it to you for initial feedback. When it's in final draft, the next step is to present it to the team, gather any last items of feedback and air out any issues before proceeding. Let's start at the beginning. Is everyone on board?
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Presentation] An Illustrated Guide to Organizational Structures [Free Ebook]
    Adapted from HubSpot CMO Mike Volpe''s INBOUND presentation / blog post, " How to Structure a Marketing Team of Any Size. "). I remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. Leave a comment below! Management
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Presentation] Online Community Decision: Public, Private or Hybrid?
    Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Features, content, look and feel are usually a major part of this discussion. Serving multiple audience types or needs may require a hybrid format. b2b online community
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 28, 2013
    [Presentation] “Secrets of the Great Communicators” @NancyDuarte on Marketing Made Simple TV
    In this show, Nancy Duarte, CEO of Duarte, a Silicon Valley company that crafts presentations for leaders of the world’s greatest brands and is a popular TED speaker  joins show host Jeff Ogden in a fun and engaging show. Buffer. Please note: There’s a video quality problem near the very end.Sorry.). Please check them out.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 7, 2012
    [Presentation] Are QR Codes Redonkulous for B2B Marketing?
    When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. A QR code on the one sheet or brochure can help them get to the site quicker, without keying in a (sometimes) long URL.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] How to Propel Revenue by Shifting Your Sales Energy Use
    This Thursday, February 21 st at 11:00 am Pacific, Nancy and Janelle Johnson, Director of Demand Gen for Act-On will present “ 30 Seconds Matter: How to Propel Revenue by Shifting Your Sales Energy Use ,” a webinar focused on how to make the most out of the limited time sales people have for actual selling.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 2, 2013
    [Presentation] B2B Marketing: 6 essentials for testing your teleprospecting
    On a website, you can completely control the presentation of value. Tweet For years, marketers have been testing messages on emails, websites and pay-per-click ads to determine which ones drive the most sales. MECLABS has its own leads generation group working with clients to help them drive more revenue through teleprospecting. Control.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 26, 2010
    [Presentation] Let's have a little talk about giving talks
    You've all heard that most people are more afraid of death than giving a presentation. You should have seen the students in this class when it was the first time for them to present. These poor kids had managed to figure out how to combine the fear of dying and presenting into one giant panic attack. Everyone. It was agony.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Presentation] Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
    Show me this presentation. In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. Don''t pretend to look all innocent. interesting. Always.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Presentation] Lead Optimization: 10 audience questions answered
    Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. If he doesn’t, he’s just an inquiry. Do they get it?
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Presentation] 22 Clues Your CEO Has No Idea What You Do
    Do you give presentations to a bunch of blank faces? Do you ever sit in meetings with your CEO and realize this person has no idea what you’re talking about? Do you feel misunderstood? Unloved? Under-appreciated? Have you ever left a meeting and walked out to the parking garage so you could sit in your car and scream? No, wait. People change.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Presentation] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    In his long-running (more than 400) podcast, Joel presents key insights about the state of marketing through interviews with industry leaders. You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges?
  • WRITTENT  |  MONDAY, MAY 19, 2014
    [Presentation] 7 Must-Do Things for Successful Content Marketing
    Content can include such items as an article or blog post, a video, an infographic, an image, or series of images, an audio podcast, a slideshare presentations, or user-generated content, such as comments at the end of a blog post, for example. 7 – Create Outstanding Content Every Time. Image Source. Image Source.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Presentation] What Social Media Marketers Can Learn From Miley Cyrus…
    As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. Ultimately, what’s worth our study is the ubiquity and persistence of Miley’s re-branded persona. Be strategic.
  • OPENTOPIC  |  MONDAY, JULY 20, 2015
    [Presentation] Content Marketing Spotlight Series: A Q&A With Rebecca Lieb
    We’re excited to present the latest Q&A in Opentopic’s Content Marketing Spotlight Series , a new, regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 22, 2011
    [Presentation] 40 Awesome Marketing Tweets From 2011
    RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. And when I see a topic that I think I could cover in a new or fun or exciting way, I write about it. That’s it. I don’t have a fancy editorial calendar. never write more than a day or two ahead. jeremyvictor.
  • PAUL GILLIN  |  WEDNESDAY, MARCH 7, 2012
    [Presentation] CIO Challenges Educators to Stay Relevant
    You can see Dr. Pendse’s 23-minute presentation below. Wichita State University CIO Dr. Ravi  Pendse  last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Our young people are looking for complete convergence. For example, “They require creativity.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Presentation] How to Nurture Sales Leads
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Keeping it fresh!
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Presentation] The Perception of Social Media Marketing: it’s a Free Lunch
    However, if you don’t at least listen to your clients, and if you aren’t present where your customers and prospects are in some or the other way (and that’s increasingly on social media and networks as well), you will definitely not succeed in providing better customer and business value in every stage of the customer life cycle and buying journey.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Presentation] The Appalling State of Marketing in Florida
    The calls and web research will continue as well: David Meerman Scott recently created a great SlideShare presentation entitled The New Rules of Sales that said Every company is in Sales today. Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 20, 2012
    [Presentation] 5 Steps To Connect With People Outside Your Network On LinkedIn
    Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know. 
  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Presentation] 4 B2B Marketing Trends to Watch in 2016
    Interactive marketing presents an opportunity to build a relevant connection in a way that static, gated content can’t. To go in depth with the presenters themselves, check out the full presentation: 4 Lightning Talks: B2B Marketing Predictions for 2016. Customer-Centric Marketing Will Become a Must-Have. Latest
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Presentation] 10 of the Most Successful B2B Blog Post Themes
    Hot topics and issues present a unique opportunity to get the brand involved in the conversation being had (think hashtags). Once you’ve identified an issue, use your expertise to present them with a solution. Read, write, review. These three words are critical to the content marketing process from start to finish. Enjoy! 1.)
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Presentation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    Sales cycles are taking longer than ever, lengthening by 24% over the past two years, this according to research by SiriusDecisions. Just two years ago, the average sales cycle was 6.4 months, but deals are now taking much longer to close, extending to just over 8 months. Why the longer sales cycle?
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