Page 40 of 84 Previous | Next 
  • SYNECORE  |  SATURDAY, AUGUST 3, 2013
    [Presentation] 4 Quick Tips for Cooking Up the Best Branded Content Around
    More Recently the Royal Baby Boy birth announcement presented another unique opportunity to newsjack. 'It’s that time of week when I often like to post examples of my favorite pieces of branded content from the past seven days. Is there a secret recipe for generating wonderful branded content? Yes actually, it can be! Be Consistent. Have Fun!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Presentation] Inside Sales Teams: Don’t Let Your Reps Turn into Droids
    You don’t have the time during a cold call to provide a presentation or get a long list of questions answered, so it’s crucial that you sound lively and personable in a manner that can effectively engage your prospects in a two-way discussion. This is when they become droids! More like how C-3PO is a droid, but sans the witty personality.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 25, 2012
    [Presentation] Who Should Control Your Marketing Content?
    Your blog may not be getting as many views as you would like, so recycle the content and present it in a different fashion for a fresh take and to reach a new audience. When registering, each participant was asked to submit a question they wanted an answer to or a topic that they wanted to discuss. Seems easy, right?
  • SYNECORE  |  WEDNESDAY, JUNE 25, 2014
    [Presentation] Calls to Action: Are They Truly Effective?
    The best way to do this is using neutral colors for the majority of the page but presenting your CTA in a contrasting, bold color. 'You have managed to attract your target audience to your blog post, video, or website, and now it''s your chance to turn this prospect into a lead! Be Clear. Use the Right Tone. Appeal to Your Prospects.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 24, 2014
    [Presentation] 4 Things You Should Know About Canada’s Anti-Spam Legislation
    Canada’s Anti-Spam Legislation site has all of the details and this presentation from the folks at Return Path helps you prepare for CASL. 'On July 1, 2014, Canada’s anti-spam legislation (CASL) will go into effect. Here’s what you need to know: What is Canada’s anti-spam legislation all about? LINK TO SUP FORM post].
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Presentation] The new ABCs of Selling: Always Be Challenging!
    'This week, CEB held their annual Sales and Marketing Summit, with 1,200 celebrating all things and revealing some of the latest research on how to more effectively evolve your sales and marketing for a new breed of buyer. The key? Many Points of Value Did you know that the average deal now has 5.4 decision makers? potential “No’s” in every deal.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Presentation] How to be a Google+ success
    None of my clients, past or present, want to use it. 'It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Goodbye !
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Presentation] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    The only piece of the puzzle that’s missing is the presentation of offers. Offers should be included wherever potential clients might run across information on your services or other content you’re presenting. few examples of where to present these calls-to-action include: Blog posts. 'Congratulations! Emails.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Presentation] Best Website Design Guides and Tips of 2010
    Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. How can you add life to a standard signup form?
  • LEAD VIEWS  |  MONDAY, OCTOBER 11, 2010
    [Presentation] Inside Sales Team – Unsung Heroes?
    In addition to engaging the prospects on the phone and web meetings, the Inside Sales team needs to be able to conduct web demos and presentations. Often their job is supposed to be setting-up ‘meetings’ While the Sales team takes all the credit for bringing in deals…are the Inside Sales teams the unsung heroes?
  • BLOG MY CALLS  |  MONDAY, JANUARY 6, 2014
    [Presentation] Guest Post: Retargeting 101, Amplify Your ROI
    It uses cookies to present your ads to previous site visitors. By the time the page loads, your ad will be present alongside the content! 'This is a guest post from Kathleen Limon, a Product Manager at Retargeter. You can follow Retargeter on Twitter @retargeter. -. It’s a pretty compelling dream, isn’t it? What is Retargeting?
  • CONVERSIONATION  |  THURSDAY, JULY 14, 2011
    [Presentation] The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist
    Outbound marketing and presenting your content to people, instead of simply sitting and waiting, is no sin! Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. That’s complete nonsense.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 4, 2012
    [Presentation] How to Get #1 Google Rankings: Upcoming Webinar
    Our guest presenter, Michael Fleischner, has been called the father of SEO. We have an incredible webinar coming up on Thursday, September 13. He literally wrote the book on SEO. We're thrilled to have him join us. He's going to cover the following: The most important optimization strategies for any website.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Presentation] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    But in this instance we aren’t referring to cookies in the lunch room, instead we’re referencing document or presentation sharing.  Encouraging sharing from those researching your content by providing presentations and documents via sites like SlideShare and Scribd.  As B2B marketers, we know the growing importance of B2B social media. 
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 24, 2011
    [Presentation] Three Reasons to Give Me a Solution, Not a Sales Pitch
    The program didn’t rely on traditional marketing language, it skipped directly to presenting a relevant solution. We don’t want to be sold. When we expect a sales pitch, we put our defenses up, or just turn away. We always need solutions to challenges. Lower cost, reduce risk, increase visibility. Your solution does that, right?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Presentation] What Online Scammers Know About Sales Prospecting That We Don't
    Sales presentations. Good scammers have figured out what it takes to get an unsuspecting person to click on their links and enter their sordid world of illegal or immoral activity. But people like you and me -- we're smarter than most patsies. We can smell them a mile away! They found just the right words to capture my attention. Curiosity.
  • E-QUIP  |  MONDAY, JANUARY 24, 2011
    [Presentation] E-Quip Blog: Three Keys to Effective Communication
    Think about it: Your work products are all forms of communication, whether provided as plans, reports, correspondence, presentations, or simply help and advice offered in conversation. Present your message in bold, dynamic fashion. Take note of what messages get your attention and how they are presented. Use stories. Posted by.
  • FATHOM  |  WEDNESDAY, FEBRUARY 26, 2014
    [Presentation] The Importance of Establishing a Strong Brand Identity
    When an effective message is presented in a disciplined, passionate and consistent way, the whole becomes greater than the sum of its parts. Why it is so imperative to establish and define a brand image? First, you must understand that a brand is a promise. brand is an asset. page from the 2014 Fathom Brand Guide. Repetition.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Presentation] B2B Niches Are Prime Audiences for Podcasting
    He produces regular audio shows, also called podcasts, for the agriculture industry, as well as video podcasts of conference presentations. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. He also uses Twitter, Facebook and LinkedIn to keep in touch with his audience.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Presentation] 160 MORE Free Stock Photos You Seriously Need to Download Now
    Rather than presenting a stale website or spending a large portion of your budget on an image purchase, try selecting one of our business-themed photos to show off your business. The image is selected from the "Office Supplies" collection of photos, and fits seamlessly in the SlideShare presentation below. 1) Web Page Image.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Presentation] How Vine Can Spice Up Your Brand’s Next Marketing Push #brands #branding
    For instance, if you want to teach users a lesson similar to the way Lowes and GE have, think of a few tidbits that would be useful to your customers, then determine the best way to present them. 'Since it’s debut in January, Vine has quickly captured the imaginations of businesses large and small. No confusing the message here.
  • LOOPFUSE  |  FRIDAY, OCTOBER 15, 2010
    [Presentation] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
    And then there are others, present company included, who use lead scoring to determine which leads will be followed up on by sales. The topic on hand – enhancing your CRM with Loopfuse.  One of his first comments was “what makes a lead qualified?” Loopfuse OneView will then assign each prospect a grade based on their score. LoopFuse ,Inc.
  • ANNUITAS  |  TUESDAY, JUNE 5, 2012
    [Presentation] A Strategic Approach to “Selling” Marketing Automation Internally
    Understanding their drivers will help you present a case that meets their felt needs. Discuss, don’t present. A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company.  The reason?  But often it will. 
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Presentation] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    Infographics Due to their highly shareable nature, infographics can be a great way to present data and drive traffic to your website. 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. Using visual content can help your brand connect with prospective buyers more memorably. Content Marketing
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Presentation] Is Google Testing A New Feature? Showing Recommendations From Friends of Friends
    The term "Filter Bubbles" has been coined to talk about how personalization in search engines could potentially reduce diversity of search results , if an engine starts to know more about you and presents the articles it thinks you want to see, instead of a diversity of items. For example, see the query below for the phrase, "Google".
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 21, 2009
    [Presentation] Stop complaining and take action — now!
    When managers got ready to present to Mr. Immelt, he grew tired of the doom and gloom. The gnashing of teeth needs to end. Sure, the economy is tough and businesses are living with the status quo. This leaves CEO’s with a choice. They can cut and cut to try to survive or they can cut AND play offense — and prosper. Amen, Ram.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 30, 2013
    [Presentation] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
    Click here to review the on-demand webcast / download the presentation: [link] yP. 'I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). For these prospects, you need to understand why they are interested and how far down the path they are.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 16, 2013
    [Presentation] Marketing Is In The Throes of A Buyer Revolution
    This is presenting enormous challenges for marketing to adapt when stuck in a product marketing mindset.  'The first step in effective marketing is listening, research and a solid understanding of your buyers. And so today, I would like to bring in Tony’s perspective to our  Future of Marketing  series. Tell Us About Yourself. Strateg
  • ANNUITAS  |  TUESDAY, SEPTEMBER 16, 2014
    [Presentation] INBOUND2014 – Leaders Set the Tone
    One final quote from Sinek’s presentation at INBOUND to make you think about the role of leadership, vision and the model to set for your organization…“the cost of leadership is self-interest.”. 'I am just back from a day one at INBOUND  and I am still blown away by the size of it. However, it was a lie. lie, a little white lie some may say.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 6, 2014
    [Presentation] Why Sports Websites Don’t Get Me: An Open Letter
    In fact, all of the websites I read, regardless of what they’re about, could probably benefit from these hints: Monitor my engagement, and respond by presenting articles that are most relevant to me. live in California, so when I check the schedule for upcoming games, the game times should be presented in Pacific Standard Time. Don’t.
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Presentation] 17 Ways to Recycle Content and Triple Its Lifespan
    Recycle content from your presentations or consider converting eBooks into powerpoints to upload. Turn Presentations into eBooks. With slight modifications, your presentations or slideshows can be converted into PDF format and used for eBooks. 'Can a company ever have too much branded content ? Promote eBooks on Your Blog.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Presentation] To Increase Social Engagement, Don’t Follow the Crowd
    Presentation is just as important on determining the when and where for your content. 'The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too. Where  .
  • THE ROI GUY  |  WEDNESDAY, JUNE 29, 2011
    [Presentation] Who Do B2B Buyers Trust?
    Videos have the largest impact during the first half of the buyer’s journey, used extensively during discovery to educate stakeholders on opportunities, during consideration to illuminate the business reasons for change, present case studies and provide solution overviews.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Presentation] 3 Management Lessons from Pete Carroll’s Super Bowl Mistake
    Imagine briefing Gartner on a key magic quadrant discussion or delivering a keynote presentation at a prestigious conference to thousands of prospective buyers—you want your A+ players driving these initiatives. 'Author: Chandar Pattabhiram “Let’s throw the ball here!” Let’s take a step back for a minute. Game, set and match—New England.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Presentation] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    So without further ado, I''d like to present you with 20 of my favorite websites, but way back in their early days: 1) Google. find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. 'I just picked up a new hobby. call it "Waybacking.". 2) Apple.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 23, 2012
    [Presentation] The Path to Finding Mobilizers
    The key to this tell is presenting disruptive insight in front of the customer – while we know Challengers lead with insight, your best customers will demand evidence and prod at a new idea to pressure-test it’s true credibility. It’s totally going to come in – and you can’t wait to announce you’ve hit goal. What you need is a Mobilizer.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 17, 2012
    [Presentation] Does Challenger Confuse Marketing with Sales?
    By Matt Dixon and Nick Toman. Some of the sharper criticism we’ve seen of the Challenger approach stems from observations that the guidance we offer confuses marketing with sales. . The job of marketing, the logic goes, is to focus on upstream demand generation and nurturing of leads. The job of sales is to drive those leads through to conversion. 
  • SALES CHALLENGER  |  WEDNESDAY, AUGUST 15, 2012
    [Presentation] The Do’s and Don’ts of National Sales Meetings
    We’ve seen presentations full of screen shots that are unreadable to all but the front row.  That’s right, it’s planning time for your national or global sales meeting. Seems simple enough, but as many of us know, it certainly isn’t. The Good. 1) Doesn’t everyone love a good way to fire people up? The Bad. 2) You’re giving away what? 
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Presentation] The Promise and Perils of NPS
    The presentations I saw at the conference are not about survey techniques or research methods, but about how companies orient their corporate focus around and then truly deliver an exceptional customer experience. (This i s a guest post by Shelley West of the Marketing Leadership Council , our sister program for heads of Marketing.).
  • E-QUIP  |  FRIDAY, APRIL 8, 2011
    [Presentation] E-Quip Blog: Weak Writing Is a Thinking Problem
    Notice the sequence of topics Ive presented in this series: Determining what problems youre really trying to solve, positioning your firm in advance of the RFP as the preferred provider, defining the content of your proposal by answering the right questions, distilling that into a central theme, and facilitating your message through good design.
  • INSIGHTIQ BLOG  |  FRIDAY, SEPTEMBER 21, 2012
    [Presentation] 5 Ways to Use Pinterest for Your Business
    Share videos of events or presentations. By now, we should all be familiar with Pinterest, the social site where you pin anything and everything you like. You might have already been sucked into looking at pictures of cute animals, colorful arts and crafts, and antique furniture. If you haven’t—be warned—it’s addictive. That is true in a way.
  • SALES LEAD DYNAMICS  |  THURSDAY, APRIL 19, 2012
    [Presentation] For an Effective Elevator Speech Obey The 10 Commandments
    With such a spirit of collaboration present here, we know we can ……deliver exceptional service that is truly value-added. “. Fred the marketing consultant is at a networking event. He’s explaining his business. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. It’s a sales pitch.
  • SALES LEAD DYNAMICS  |  THURSDAY, APRIL 19, 2012
    [Presentation] For an Effective Elevator Speech Obey The 10 Commandments
    With such a spirit of collaboration present here, we know we can ……deliver exceptional service that is truly value-added. “. Fred the marketing consultant is at a networking event. He’s explaining his business. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. It’s a sales pitch.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 26, 2011
    [Presentation] 3 Simple Ways to Build a Stronger Marketing Program
    Or, as Malcolm Gladwell suggests, when we are presented with too many choices, we tend to make no choice, or to keep putting it off as much as possible. Marketing is tough. As As marketers, we are tasked with building from scratch a perception of our brand in the minds of our prospects. Scary stuff. But that is the topic of another post.
  • INSIGHTIQ BLOG  |  MONDAY, MAY 2, 2011
    [Presentation] B2B Sales and Marketing Alignment: Steps to Getting There
    It's amazing how often I hear people speak about this topic. And I have worked in companies where there is tight alignment - luckily, this is the case here at Quaero - and others where no true relationship between Sales and Marketing existed. This brings me back to that Sales and Marketing alignment issue since it's really the same thing.
  • SALES LEAD DYNAMICS  |  MONDAY, MAY 2, 2011
    [Presentation] Tantalize Your Prospects with Intriguing Messages
    You sent her an email with your slide presentation.  You’re going crazy trying to reach Ms. Prospect. You’ve called her four times but she hasn’t picked up the phone. You’ve left three detailed voicemail messages describing your services. She hasn’t called you back. You even sent a Fed-Ex letter with your brochure.  No response. Booorrrrring!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Presentation] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Albee: This is indeed a problem that I see presenting in several ways. “This reality is reflected in the high percentages of marketers who say their content marketing is ineffective. Do you have it?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 31, 2011
    [Presentation] Do You Listen to Your Customers?
    The same is true when giving presentations , you have to make it entertaining if not interactive so you can keep the audiences attention. One of the most important rules of sales is to listen to your customers. As a sales person if you are doing all of the talking, your customer is probably going to fall asleep on the other end of the phone.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2010
    [Presentation] What is Webbiquity? How to Be Everywhere Online
    Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you. Welcome to Webbiquity! What exactly is that? If SEO is about getting your website onto page one of Google, WPO is about owning that page. Digg this! Tweet This!
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 10, 2012
    [Presentation] Why Mobile Marketing is Important for Professional Tradesmen
    was recently a co-presenter for a B2B Mobile Marketing webinar sponsored by CFE Media. Recently, our President, Matt Sonnhalter, was part of a webinar and he’d like to share some highlights of what’s to come in regards to mobile. Enjoy. 50% of American adults own a smartphone as of February 2012 ( CTIA ).
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Presentation] Google+ 201: 5 Steps to Get Started with Google+
    ’ You'll be presented with a few options, including linking to your Google+ page. 'If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 3) Claim your custom URL.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 22, 2011
    [Presentation] The 6 Stages of Successful Lead Management
    View more presentations from Eloqua. by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. Envision The Funnel. Facebook.
  • VIEWPOINT  |  TUESDAY, DECEMBER 20, 2011
    [Presentation] Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!
    appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Customer acquisition. Database management. Demand creation. Inside sales. Lead generation. Marketing automation. Thank you
  • WRITING ON THE WEB  |  THURSDAY, JUNE 17, 2010
    [Presentation] Rant: The Problem with Formatting Sales Pages.
    We’ll use Instant Teleseminars so that you can see and follow her presentation on the web, as well as on the phone. Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. how to sell socks to centipedes. Entire Web fortunes have been made. Email. Buzz up!
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Presentation] What's Hot in Design? Stock Art Downloads Offer a Clue
    Those are a few of the lessons contained in Shutterstock''s third annual study of design trends , presented in the incredibly polished infographic below. 'A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Share your thoughts below. Design
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 21, 2011
    [Presentation] Four Lessons From IBM’s Centennial Advertising
    Lesson for Marketers: Copywriting style aside, and regardless of the tactic, it’s more powerful to present the evidence that supports your value proposition and let your audience draw its own conclusions, than it is to tell your audience how wonderful you are. Page One of IBM's 4-Page Insert. ” - David Ogilvy.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 18, 2011
    [Presentation] Hot Air Balloon Craftsmanship
    When asked about his ballooning credentials – often timidly presented by a novice rider immediately following initial contact with a tree-top – Denny might disclose with a smile that he was, among other things, the former head of the Forbes Magazine Balloon Ascension Division. Denny Fleck -- Hot Air Balloon Craftsman. He was hooked for life.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Presentation] Analytics and the Ever-changing World of TV
    Similar to how Quaero is helping ESPN better present relevant ads to online users and drive CPM rates for the Programmer, the video landscape can now better know who is watching a television show in the home and ensure the experience is tailored to that individual. Television used to be simple. These channels brought you a variety of shows.
  • WRITESPARK  |  TUESDAY, JULY 20, 2010
    [Presentation] How to Tell When You Have a Good Freelance Copywriter
    This factor is especially important for tech marketing, where a technical copywriter can elicit better input from subject experts, then present complex information and concepts with greater clarity and impact. With so many freelancers to consider, how can you tell when you have found a good one, especially a freelance technical copywriter?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Presentation] Traditional vs. Digital: The Super Bowl Ad Grey Space
    As one tweet said , pre-releasing your commercial is the equivalent of unwrapping your presents before Christmas. 'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? But that is the price of a 30 second TV commercial spot during this year’s Super Bowl.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life
    Information can now be presented in multiple formats to fit different user needs. This includes creating visual representations, networking and connection information so it no longer has to be presented linearly, and allowing greater access and control over who and when information can be accessed. skip to main | skip to sidebar.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Presentation] 5 Key Content Tips from Pubcon 2013
    The following people and their Pubcon presentations were instrumental in the creation of this post: Michael King , John Ellis , Dave Snyder , Jim Boykin , and Chris Boggs. And it’s no surprise that content was literally a buzzword. took away 5 key content tips * from Pubcon 2013. Have you used any of them successfully? Those days are over.
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 5, 2012
    [Presentation] FREE Webinar with The Telephone Doctor
    We have marketing experts present incredibly useful marketing content every Thursday. Nancy Friedman, The Telephone Doctor, is our guest presenter this Thursday. As you probably know, we have started a marketing webinar series. We've had webinars on SEO, mobile marketing, mobile SEO, conversion optimization and social media.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Presentation] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Personalization through dynamic content , however, can present something new to visitors each time they arrive on your site. I like going to a coffee shop and being asked “the usual?” I can smile, nod, and pay for my drink. It's more than the convenience of not even having to place an order -- it's also nice to be remembered. Step 2. Step 3.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Presentation] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    'A nice benefit of working with a wide range of clients over the years has been the exposure we''ve had to the unique approaches in presenting a service or technology. The consistent challenge we see is being able to present those differentiators in a short 15 seconds window. Prospects will appreciate this. 2) Keep it simple!
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 30, 2011
    [Presentation] How to Use Web Seminars to Generate B2B Leads
    To reach your goals with these people you will need to present content that is relevant, timely, and unique. Send them a link to the presentation.  Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. Several of our Fusion Marketing Partners clients use web events to generate leads. Go forth and engage!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 30, 2010
    [Presentation] B2B Webinar follow up - Hurry up and wait.
    It is most important to have the presenter (s) of the event be the people that send the intitial email. This email should be nothing more than a "thank you" for your attendance and a link to the presentation that was given. To be aggressive or not be aggressive. That is the question. You've just had a wildly successful Webinar.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Presentation] What’s On The “To-Do List” for SaaS Marketers
    Despite the maturing of the SaaS market, there still remain many of the same challenges that presented when the technology first emerged. This forces marketing teams to present appropriate messaging to a variety of audiences hoping to engage at least one and nurture all those involved. Who’s Out There? Smarties. Know the Sell.
  • BIZNOLOGY  |  THURSDAY, JANUARY 23, 2014
    [Presentation] Customer experience and digitalization
    We had to demystify the math behind it and present it in an easy, digestible way.”. ? 'When “everything becomes digital,”  private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own employees.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Presentation] Best Practices for Mobile SEO
    'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Presentation] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    These apps allow brands to present unique user experiences that boost transaction volume and top-line revenue – and deliver seamless buying experiences. It was the next big thing back when people used AOL. However, it does continue to grow and evolve; driven, in many ways, by changing consumer demands. Consumer Power. Cloud Capabilities.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Presentation] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    Thank your college professors and create a Slideshare presentation. 'Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Bring back the comics. Join the meme party.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Presentation] 8 Ways What You Write Will Affect Your Bottom Line
    Think of the problems that they face, and use your blog to present solutions to these issues. The Devil’s in the Details: Mind Presentation. The Devil’s in the Details: Be Careful About Presentation. '99% of the time, the written word is the chosen medium for companies doing inbound marketing. Be Relevant. Lose the Fluff.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 3, 2010
    [Presentation] Social Media B2B Editor Speaking at Upcoming Conferences
    will be both presenting and moderating on a variety of topics, although they are variations on a theme, social media for B2B companies. Presentation: Content Marketing for Small Business. I have a number of speaking engagements coming up this fall and I wanted to highlight them here. September 23. Atlanta, GA. Moderator: Jeffrey L.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. Share. “. Bart Albright.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    “ I think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. ” Share.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Presentation] 2010 B2B Marketing Budgets and Mix Trends Research
    Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. Not so. What does work?
  • SAZBEAN  |  TUESDAY, JUNE 5, 2012
    [Presentation] How to Cultivate a Company-Wide Social Media Culture
    In this post, we’ll present you with some suggestions on how to create and cultivate an active, healthy social media culture in your office. The workplace as we once knew it — post-it notes, memos, fax machines — that’s all gone. Today, it’s all digital, baby. 1) Establish a social media policy for your company.
  • SAZBEAN  |  MONDAY, APRIL 16, 2012
    [Presentation] How Social Currency Is Driving Identity, Trust and New Industries
    Although this presents disturbing implications for online privacy – as the recent controversial trend of companies requesting job seekers’ Facebook login credentials demonstrated – it also means that as users of the Internet we are more accountable than ever before. What Leingruber hit on is something I refer to as social currency.
  • SAZBEAN  |  FRIDAY, JULY 15, 2011
    [Presentation] Digging in the Cache – Dr. Horrible’s Sing-Along Blog
    Time Magazine named the miniseries #15 in Time’s Top 50 Inventions of 2008, and it won the People’s Choice Award for “Favorite Online Sensation&# , and the 2009 Hugo Ward for Best Dramatic Presentation, Short Form. In the inaugural 2009 Streamy Wards for web television, the miniseries was awarded seven awards.
  • DELICIOUS B2BMARKETING  |  TUESDAY, MAY 18, 2010
    [Presentation] Content SEO
    TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve  used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees. Sub domain?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 14, 2012
    [Presentation] Transition to Timeline: 4 Easy Ways to Get Started
    Many of the changes present opportunities to try new things with your brand. Facebook officially launched Timeline for brand pages on February 29th. The month of March is a transition period for pages to acclimate to the new layout and operation of Timeline. When March 30th comes around, all pages will be pushed to Timeline.
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Presentation] The Best Branded Content of the Week: April 6, 2013
    I have to give YouTube props for creating such an elaborate prank that included a live feed of two presenters announcing “nominees” for 12 hours on Monday. 'This week, the big brands put all of their content marketing efforts into Monday’s April Fool’s Day celebration. YouTube - Ready to Select a Winner. Google – Google Nose. Twitter – Twttr.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 11, 2012
    [Presentation] Are You Providing 'Big Data' For Your Inside Sales Team?
    I was once again reading the Harvard Business Review blog and I came across an article focused on integrating data into your product offering. also began to think about viewing my inside sales team as my client and my responsibility to provide them “informationalized” support.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 8, 2012
    [Presentation] Inside Sales Rep’s Zombie Survival Guide
    present to you, the Inside Sales Rep’s Zombie Survival Guide. All the recent news and hysteria about the onset of the zombie apocalypse has gotten the country whipped into a frenzy. With the plethora of zombie survival merchandise available, it’s easy to get lost in the shuffle (pun intended).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 17, 2012
    [Presentation] What Are The Golden Questions In Recruiting Sales Talent?
    I’m thinking about how the candidate presented on paper and now in person, wondering what their level of interest is for the position, and whether or not they have done their homework on our company. When I walk into an interview, a lot of things are running through my head. Ultimately, I want to be confident in: a. What did you do?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Presentation] Savvy Week in Review - August 19
    P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. We're going to have some fun. ;).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 1, 2011
    [Presentation] Sales Prospecting Perspectives Weekly Recap - Week of June 27th
    is vital you know the ins and outs of your service offering, but is it still possible to have a healthy sales conversation without memorizing a 50 page presentation. Happy Friday Everyone! can't believe that 4th of July festivities are already upon us! This summer is going by WAY too fast! Kelley describes a situation we've all experienced.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Presentation] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! As you start to think about your inside sales strategy for the New Year, it’s important to plan what you will bring to your inside reps to help them succeed on new and existing projects. By providing a CRM system like Salesforce.com, Zoho, etc.,
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 8, 2009
    [Presentation] Why We Can’t Resist Buzzwords and Gobbledygook
    We're pleased to present this guest post by Kathryn Roy of Precision Thinking. Kathryn shares her thoughts on why prospects struggle to understand what B2B companies are saying -- and offers a simple way to clarify messages. In 2007, David Meerman Scott wrote The Gobbledygook Manifesto. There was even a buzzword generator.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Presentation] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
    How to Measure and Present the Effectiveness of Yo. Payback Period Defined Risk-Adjusted ROI Defined Net Present Value (NPV) Savings Defined Return on Investment (ROI) Defined Is using an ROI Analysis Good Enough to Make Criti. over spending compared to budget, nearly double the next highest overspending area. They do if they are.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 3, 2009
    [Presentation] Goodbye Job Boards, Hello Twitter! How to Use Twitter for Your Job Search.
    I just finished giving a presentation on utilizing Twitter for your job search today to an audience of in-transition professionals. While most of the professionals had a LinkedIn account (albeit half of them joined LinkedIn while being in transition), only a handful of them were on Twitter. There is still a lot of confusion and [.]
  • WEBBIQUITY  |  MONDAY, FEBRUARY 4, 2013
    [Presentation] Book Review: Marketing in the Round
    Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Becoming a social business means change, which is never easy. This proliferation of literature acknowledges the changes social media brings to marketing.
  • BLOG MY CALLS  |  MONDAY, APRIL 29, 2013
    [Presentation] SEO Expert Answers Question: How Long Should it Take for an Agency to Generate SEO Results?
    Once the plan has been presented, you should look for weekly management and collaboration towards getting things done. 'We started talking about SEO results a few weeks ago when we wrote our 150 blogs in 50 days content marketing case study. We wrote 150 call tracking and marketing blogs in 50 days and saw amazing traffic results). 4) BUT.at
  • FUNNEL FOCUS  |  TUESDAY, JUNE 15, 2010
    [Presentation] What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee
    Marketers can either create more content like that to speed the buying process, or they can re-order nurturing tracks to present a more compelling combination of content determined by their prospects’ expression of interest. CD: You talk a lot about telling stories over time with content. Can you explain what that means for a B2B marketer?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Presentation] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    In Is it OK to Drop the F-Bomb During a Keynote , for example, Jason admits to letting an impassioned expletive slip during a presentation, but analyzes and explains the benefits of being so emotive – while still empathizing with audience members who were made a little uncomfortable by the language. Why 21+ though?
  • LEAD VIEWS  |  FRIDAY, FEBRUARY 25, 2011
    [Presentation] DAMN! ROI!
    For years marketing folks have presented their case, by stating it is difficult to measure the real ROI for their efforts because, no one can accurately measure, how many people are influenced by an advertisement or a press release or a news report. Customers have the money, the power and the information at hand to make informed choices.
  • SALES CHALLENGER  |  TUESDAY, MAY 20, 2014
    [Presentation] Get Things Done Faster and Better
    Lifehackers swear by Merlin Mann’s “Inbox Zero” system of e-mail management, which you can read about on Mann’s website or watch a presentation on. 'Besieged by an unending stream of e-mails, workers have had to find techniques to get things done efficiently in our chaotic modern offices. Lifehacking Principle #1: Capture Everything.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Presentation] The Importance of Woozles in B2B Marketing
    As a B2B marketer, you must accept new mandates: Be discoverable: Discovery allows you to present your perspective early in the prospect’s research process. The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “).
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 17, 2012
    [Presentation] 3 B2B Social Media Lessons from Apple’s iPhone5 Launch
    Some of the negative reactions to the Apple announcement had to do with the presentation and the disappointment that Tim Cook is not the dynamic CEO and speaker that Steve Jobs was. Apple’s iPhone5 launch was covered in depth by the online tech sites and major news outlets, as well as everyone else on social media.
<< 1 2 ... 38 39 40 41 42 ... 83 84 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...