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  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Presentation] 5 Ways to Get Personal With Your Audience at Scale
    Web personalization allows marketers to adjust presented information such as banners, pop-ups, or whole sections of their website based on known or anonymous information without affecting the core structure of the website. Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Presentation] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Lee presented a session on search and social media. and tag-teamed with Kary Delaria to deliver an excellent presentation on tools for measuring online media effectiveness. But her presentation was the best of the day at combing humor with valuable information. Greg presented on conversion rate optimization.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Presentation] Example of a LinkedIn Strategy That Gets Big Payoffs
    On my profile, I post presentations that are relevant to my buyers, such as case studies and analyst reports. While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Check out her LinkedIn strategies below to see why she is consistently a top salesperson.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Presentation] Best Practices for Conversion Rate Optimization
    Attendees were presented with tips and strategies to increase their conversion rates. It’s always a little scary making changes to your website. You strategize, test, strategize, and test again, but how do you know that your changes are actually making a difference? The first step you need to take is to identify opportunities. BEFORE:  .
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Presentation] How to Tap Your Own Employees for Influencer Marketing
    The Affiliate type is perhaps the most common and versatile of the internal influencers, and presents a comparatively hands-off method for developing brand influence. Who was the “convincer” in your high school? You probably know what I’m talking about. They were natural-born forces of influence. They just have to care.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Presentation] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    Sousa's How the Brain Learns to Read , subjects were presented with pairs of words. Calling out other people's grammar mistakes has become a favorite internet pastime. From news articles and blog posts to emails and tweets, if there's an error in there, someone's going to remark on it. And who could blame them? You never know. know I will.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Presentation] An Introduction to Partnership Marketing
    If you’re conducting a joint webinar, here are some details to iron out before committing: Who are the presenters and who are the main points of contact at each firm? Who will be creating the presentation slides and what will the editing process look like? Just think about how many kinds of marketing exist today. Fear not.
  • THE ROI GUY  |  MONDAY, OCTOBER 15, 2012
    [Presentation] Mobile Empowered Value Selling - the ValueStory Roadshow
    The first events were held in San Francisco and Palo Alto, and included great wine and dinner, a quick presentation and demonstration, and lively discussions. Participating with us in the roadshow is long time partner Randy Perry from IDC, VP of their Business Value Strategy consulting practice. Click here to sign-up for one of the events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Presentation] The 20 craziest things you can do on Twitter
    Like hooking their toilet up to Twitter.  I started collecting some of these random (and real) uses of Twitter and thought I would present this amusing list to my dear friends on {grow}. OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Bloody great idea. doth protest. Tweet This!
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Presentation] The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]
    That's right, you can download this PowerPoint presentation and get access to three different infographic templates. You can use the green circle present on every shape to rotate your shape, for example. Who doesn't love an infographic? They're pretty. They're educational. They're shareable. Design. With PowerPoint! Wait, really?
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Presentation] 6 Overlooked Ways to Win More New Clients
    The way your agency presents itself -- from your website down to your email signatures -- really matters to prospective clients. Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong.
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Presentation] Essential Mobile Marketing for your 2016 Plan
    So make sure your website can present information effectively across all kinds of mobile devices from smart phones to tablets. When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. Let’s look at some numbers.  . Age Range: Mobile Online: 16 – 24.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Presentation] The 10 Best-Branded Companies on Instagram
    But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies.
  • MARKETRI  |  WEDNESDAY, MARCH 14, 2012
    [Presentation] 4 Surprisingly Easy Ways to Generate Awesome B2B Content
    We generally help our clients answer these questions by developing a content matrix, which is essentially a table or list of potential ideas for blogging, videos, presentations, etc. Committing to blogging and the process of content marketing is often a big hurdle for our clients. ” “What if we run out of ideas?”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 14, 2011
    [Presentation] Building Belief-a key job of sales management
    While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Building Belief. You can purchase the book on Amazon or at [link]. Are your sales inconsistent?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Presentation] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Once you’ve figured out how to score potential buyers and present content based on demographics/behaviors, nurture campaigns will keep your marketing relevant, two-way, and moving in the right direction. Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? Marketing Automation
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Presentation] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    This is short-sighted and doesn’t actually present many opportunities to grow your brand effectively. Does a successful video marketing strategy have to be pricey? For some brands, popular content is driven by costly celebrity cameos and expensive song licenses. Not necessarily. Clicks Are Tactics, But Story Is Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Presentation] 25 amazing social media quotes from #SXSW 2014
    It is the next level of management who present the biggest challenge to enterprise social media. SXSW was a frenzy of new ideas, exciting innovations and awesome friends. wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. ” 2) “We embed social media inside our processes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Presentation] A Report Card for Massive Open Online Courses (MOOC)
    currently teach all of my university courses online, so I find it valuable to to see how other instructors and schools present material and design courses. currently teach all of my university courses online, so I find it valuable to to see how other instructors and schools present material and design courses. My MOOC was a Mess.
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Presentation] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    Thus, I present my 5 step guide to using Google+ for SEO. Ever since I became a content marketer, Google+ has been a bit of an enigma. At first, people questioned whether it would be the social network to battle Facebook and usurp Mark Zuckerberg’s throne. Step 1: Optimize Your Personal Profile. What does this mean?
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Presentation] Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants
    Conference sessions, especially those that present case studies , offer fantastic, actionable ideas about how to improve your business. You should also sit as close to the front as possible so you can ask the speaker questions after the presentation. At the end of your presentation, tell people how to find you and your company.
  • CONTENT MARKETING TODAY  |  THURSDAY, JUNE 17, 2010
    [Presentation] How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules
    To get some idea of the seismic nature of this shift take a look my favorite highlights from a presentation given by Morgan Stanley at the June 2010 CM Summit in New York City: Amazing Mobile Computing Facts from Morgan Stanley’s Presentation: It took more than 1 year to sell 1 Million iP o ds but only 28 days to sell 1 Million +iP a ds.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [Presentation] How Much Money Has Been Invested In Content Marketing Technology
    As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. There are 1876 marketing technology companies according to chiefmartec. according to analysts at PQ Media.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Presentation] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Existing Content - Audit your company for existing content that could be repurposed into blog posts (such as executive presentations or excerpts from ebooks or whitepapers). We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs. Long story short, there were no more golden eggs in the pipeline. Analyze This.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 20, 2012
    [Presentation] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
    An item present in every system would have a score of 2.0. One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. The scores are: 2=comply fully; 1=comply partly; 0=do not comply. Stay tuned.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Presentation] The 4 Cs of Social Media
    Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. It was great meeting you and so happy you enjoyed the presentation!
  • THE POINT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Presentation] DMA Webinar: Top 10 Tips for Lead Nurturing Success
    Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Register online at the DMA site.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Presentation] Consumer Brand SEO Pulse: 6.25.15
    Our SMX Advanced post was only able to gloss over some of the technical SEO presentations. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
  • FATHOM  |  MONDAY, MAY 12, 2014
    [Presentation] Playing All Out On Purpose
    connection, growth, and service to something bigger than yourself) are all present here! Fathom started to find its purpose mojo recently. After some soul searching, we came together under the revitalized purpose statement “Inspiring Transformation.” Our purpose statement reminds us to keep these actions primary. Company News Core Values
  • HALEY MARKETING  |  TUESDAY, MAY 31, 2016
    [Presentation] How Kelly Waite-Stabler Gives Back
    We present the movie at high schools (to faculty and students), as well as other community organizations, to foster a culture of understanding about mental health issues. The film presents alternate coping skills to the negative behaviors and reactions that are all too common in teens. By day, we’re marketing geeks. Back Story.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 4, 2011
    [Presentation] Adding a Little More Perk to Your SugarCRM with Sales Intelligence
    Packed with two days of business, technical and product presentations, SugarCon provides practical knowledge that you can apply to improve your company’s performance. SugarCon ’11, SugarCRM’s fifth annual user & customer conference, brings together SugarCRM users, developers, partners and experts from around the world.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 12, 2016
    [Presentation] 2 Lessons Marketers Can Learn From Star Wars
    Even the things that are wildly different – like hair and dress styles and species – are presented in ways that add to the plausibility that somewhere there’s a parallel universe where forces of good are fighting forces of evil. ONE: Don’t Build Without A Brand Backstory. Failure Of Epic Proportion. Backstory In Business.
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Presentation] Why You Must Know Your Social Media Followers
    You must put careful thought into the type of content you share, the topics covered within it, and how that content is presented. Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement.
  • JUNTA 42  |  SATURDAY, OCTOBER 1, 2016
    [Presentation] This Week in Content Marketing: How to Create a Successful Podcast
    While Robert doubts that a purchase by Salesforce will ultimately take place, I offer my opinion that this is an opportunity that Google would be crazy to let slip away, given the news value and revenue implications that such a deal would present. years. This week’s show. Recorded live on September 24, 2016; Length: 1:01:07). Have fun.
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Presentation] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    The consideration phase presents another opportunity to customize ads to further address the needs of your prospect. Conversion lift is every marketer’s goal and it’s the reason we’re quick to try new tactics to rein in that elusive prospect. It’s also a great way to better target your online ad budget, and improve your ROI. And you’re right.
  • HINGE MARKETING  |  THURSDAY, MARCH 12, 2015
    [Presentation] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
    The prospect may not be quite ready to sign up for your services, but they do appear to be interested in information presented in your content marketing. You should also be willing to present similar information in multiple formats to accommodate their preferences. Not everyone who connects with your firm is an actionable lead.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Presentation] The Voice of the Customer in Branding: A Simple Formula for Success
    Brands not only listen to what customers are saying at present, but also benchmark these trends over time in order to identify or even create developing or new needs within the market. Branding 101 – make your business what your customers want it or need it to be. Reactive: Act After Customers Raise an Issue. Customer Experience Trending
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Presentation] Is Your White Paper a Sales Pitch in Disguise?
    It is presented in landscape format, making the content more easily digestible. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com. So, now what? It’s time for companies to turn to 2.0 buyer.
  • CEROS  |  THURSDAY, OCTOBER 13, 2016
    [Presentation] What Soviet Propaganda Can Teach Us About Creativity
    Being creative in a controlled environment presents unique challenges. They present a clear problem to overcome: How can I make something beautiful and still remain in this box? Happy reading! Varia Bortsova’s career path has taken a few interesting twists and turns. Listen to this story. “Ivan Gudov fulfils the norm by 9050%.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 2, 2015
    [Presentation] 5 Ways Nonprofits Can Improve Their Content Marketing
    It’s about putting your best foot forward and presenting your cause in a way that will resonate and have an impact on your audience. While many brands use content marketing to drive conversions , nonprofits have different goals in mind. As I was researching their site, I came across an interesting guide  on the psychology of fundraising. Using
  • HINGE MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Presentation] 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation
    This content could be a blog post, article, white paper or presentation — anything you can link to. We compared responses from firms with the highest growth and profitability (high growth) to those of average growth and profitability (average growth). Both groups rated LinkedIn as the most effective social media tool. On LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 14, 2012
    [Presentation] Klout overhauls its business model, but does it answer its critics?
    Klout realizes that its ability to hold off the gamesters will be critical if they are to present legitimate “influencers” to clients. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? ” Substantially more data points. Joe Fernandez of Klout. Privacy.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Presentation] 7 Marketing Resolutions to Start the New Year Right
    Our stance that inbound is the present and future of marketing only strengthens when we continually see the ineffectiveness outbound tactics have for brands and the incredible benefits inbound strategies bring marketers. The time has come. It''s 2014. Take a second to think about what you''ve resolved to accomplish in 2014. inbound marketin
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Presentation] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    This is because they always present the thumbnail image as 180 x 110 pixels in people''s LinkedIn feeds no matter what image size you upload. We''ve all been there before. You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Facebook.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Presentation] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
    Repurpose content that you''ve already created, like a blog post or presentation, and turn the main ideas into a one- or two-page script. When people talk about inbound marketing, most agree that in theory , video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers. Who knows.
  • THE ROI GUY  |  MONDAY, NOVEMBER 10, 2014
    [Presentation] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps
    The rapid development of digital technologies in the digital era presents individuals in the emerging information society with situations that require them to employ a growing assortment of cognitive skills in order to perform and solve problems in digital environments. In the present paper we present two versions of this skepticism.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Presentation] MarTech Europe preview: here’s what to expect in 6 weeks
    The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Doug Kessler, director at Velocity and one of the world’s foremost experts in content marketing, will present The Big Leap: From Data To Insight. See you soon!
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Presentation] The Art of Influence for Great Copywriters
    While you want to present a strong argument by making bold statements and displaying confidence, readers don’t want to feel bullied into making a decision. Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally. Connect.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Presentation] Is Your Ego Hijacking Your Content Marketing Strategy?
    Think about the last time you gave a presentation to your boss or stood up to speak in front of an audience. There''s a lot of talk about "mindfulness" these days. Everyone from corporate leaders to Washington politicos is touting the benefits of meditation and mindful awareness on health, stress levels, and the bottom line. content creatio
  • READYPULSE  |  TUESDAY, SEPTEMBER 13, 2016
    [Presentation] Why You Need to Ditch Celebrities for Authentic Influencers
    present to you the psychological phenomenon coined “diffusion of responsibility.” This phenomenon simply states that “a person is less likely to take responsibility for action or inaction where others are present.” Without fail, the audience emphatically went with the celebrities. Their response was predictable.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Presentation] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    You will note there are no pick list items for: Messed up the presentation, didn’t do my homework about the customer, Feature Puke , got cornered on a pricing question , couldn’t explain the value proposition or didn’t brush my teeth. . Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Presentation] Six Great (and brief) B2B Reads for Labour Day
    This post is comforting to those of us about to present our giant cheese-moving project to a room full of Corporate Overlords. At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. Thus begins another academic year. The Knights Who Say…. Got channel?
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 14, 2011
    [Presentation] Don’t Be a Victim of “Dirty Little Secrets of Search”
    attended a  presentation in which a consultant told his SEO horror story. Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their  tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Black Hat Tactics Have Been Around for Years.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Presentation] Does LinkedIn Make Your Phone Ring?
    linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. Tweet. …Or your inbox fill with inquiries? It does for me. So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” ” Why do I get results?
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Presentation] 4 Content Marketing Goals for a Coach Website
    The challenge is to present all the services to readers, while maintaining the focus on them and their problems. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Chip Scholz is an executive coach. What were they?
  • LEADERSHIP  |  FRIDAY, JULY 10, 2015
    [Presentation] Interesting Infographics: The Complete Guide To Lead Generation
    Use them to give your sales team common ground with prospects, and use alerts to ensure you’re always up to date on the latest face that prospects are presenting to the world and news regarding their industry. Understanding lead generation can make the difference between life and death for a company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 31, 2015
    [Presentation] 25 High-impact blog posts from 2015
    It was helpful, insightful, visual and was presented by an attention-grabbing headline. 3. It was helpful, insightful, visual and was presented by an attention-grabbing headline. 3. Each year I do a round-up post that summarizes my best content of the year. Content Shock. This is a first for me. The 10 best company blogs in the world.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Presentation] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    Download the free presentation and timeline for an even more in-depth look into how consumers have changed their research and purchase habits You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. But over the span of several centuries, basic human needs were met. Call us!
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Presentation] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    10) PowerPoint as a Design Tool - It's not just for presentations, people! If you're not using a CRM yet, it might be worth it to look into giving yourself (and your entire company) a nice little present this holiday season. Happy Thanksgiving, everyone! See how that works? ;-). Getting tired of the Thanksgiving puns yet?) Maybe.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 16, 2011
    [Presentation] Marketing for leads and sales: What’s working for technology companies today
    This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Grow it.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Presentation] Lead Optimization: 10 audience questions answered
    Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. If he doesn’t, he’s just an inquiry. Do they get it?
  • I-SCOOP  |  SATURDAY, JULY 5, 2014
    [Presentation] Mike Corak: topics, not keywords: how to make content work for brands
    Being a very experienced and integrated thinking digital (content) marketing practitioner as this interview and overview of his keynote shows, Mike’s presentation offered plenty of food for thought and […
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [Presentation] 5 Tips to Help Close That Sale
    Use big data and social media platforms to customize your sales presentations whenever possible. There’s nothing like a personalized presentation to increase the chances of sealing a deal. If you’re a sales or marketing practitioner, you probably already know that “always be closing” is much easier said than done. Exude Confidence.
  • CONTENTLY  |  THURSDAY, APRIL 14, 2016
    [Presentation] Introducing Document Analytics
    Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library. Are people actually engaging with—and sharing—those assets?” That’s why this week we’re excited to announce the official launch of  Document Analytics. How it works is simple.
  • SALES ENGINE  |  MONDAY, JANUARY 18, 2016
    [Presentation] Using Marketing Data to Diagnose a Sales Problem
    These numbers became the foundation for a presentation to demonstrate that the company had a sales issue; it was clear that the MQL conversion rates and the SQL conversion rates were the main problems—and big problems at that, with an average deal size of $1,250. But how do you know where to invest? Not bad, right? Not good.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Presentation] 7 Tips for Agency Leaders From Top Marketing Executives
    One big thing that the agency side doesn’t understand is the ever present need to drive revenue and to make sure that I’m managing the spend against that. Running an agency is a tough business. You're constantly balancing new business development, creativity, employee management, legal concerns, invoices, new tools. the list goes on and on.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 17, 2011
    [Presentation] Romi Mahajan leaves Microsoft to Join Metavana as CMO
    It has to be present in the very warp and woof of the organization’s fabric. Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. That itself puts us in a category of one.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 4, 2011
    [Presentation] 15 Great Posts About Sales Enablement You May Have Missed
    Forward Thinking Presentations You May Have Missed – Chad Levitt. Sales 2.0 is the bread and butter of what we do here at InsideView. Essentially, we want salespeople to incorporate sales intelligence into the new generation of sales where social selling comes into play. posts that provide some solid definitions, rich in content.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Presentation] 3 Steps to Repurpose Your Content in B2B Content Marketing
    In professional services marketing, we often hear how hard it is to stay on track with a content marketing program. Consistently producing fresh and relevant content is not easy. Between topic generation, production, and promotion, content creation can be a full-time job. Instead of throwing in the towel, try to learn the tricks of the trade.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [Presentation] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    IBM and SAS are really the only other major competitors here, although Oracle and SAP are also contenders. I don’t know how much of Teradata’s revenue comes from its on-premise products or how many new licenses it has sold recently; based on the information presented above, the business may be shrinking. So what happens now?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Presentation] Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment
    BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public. No such plan is required for BitTorrent.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Presentation] Put Your Inbound Knowledge to the Test With the Marketing Trivia Game
    After the team provides an answer, you''ll need to click into the presentation once to reveal the answer. School is back in session. Whether you miss the days of fresh notebooks and new outfits or are thrilled to have the academic chapter of your life long gone. there''s always room for a little learning and a little fun. Introducing.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 4, 2016
    [Presentation] Should Your Video Marketing Strategy Include Documentaries?
    Authenticity isn’t an ingredient or metric that can be slapped onto a project, but it presents easily when the people and history behind your brand are brought into focus. Growing up, television ads were powerful sources of influence, raising me on images of my best and worst selves. How Documentaries Killed the Short-Form Strategy.
  • THE B2B RESEARCH BLOG  |  TUESDAY, DECEMBER 17, 2013
    [Presentation] Generation Y: Implications for the workplace
    A client recently asked us to present to a group of CIOs from their enterprise customers.  What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y.  That’s not as easy as it sounds.  Why is everyone of this age grouped together?  The six traits of Generation Y.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Presentation] Follow The Money To The CMO
    They have made acquisitions, will make more, and are trying to fold them together and present an integrated marketing story. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 8, 2015
    [Presentation] The Optometrist Storyteller
    What’s Business Storyteller?” he asked in his Wyoming drawl. “I teach business people how to take their ideas, messages and presentations and turn them into stories,” I said. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. Good.”. Good.”.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Presentation] 9 Myths about B2B Marketing by @billblaneyb2b
    Even though the arguments about ROI are ever-present, most will agree that staying in front of customers, touting new innovations, and always selling is a valid use of time. ” Since we did not have time to cover all the myths about B2B marketing in Bill’s show, I wish to share them with you here. Bill Blaney. So stick to it!).
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Presentation] Riding the Social Media Struggle Bus? You’re Not Alone
    white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. 4. Image credit: The Far Side. In social media, as in physical training, it takes time to see substantial results. Reach out. Interact. Measure.
  • WRITTENT  |  THURSDAY, JUNE 26, 2014
    [Presentation] 15 Must-Know Copywriting Techniques
    So without further ado, I present 15 Must-Know Copywriting Techniques — read ‘em, learn ‘em, implement ‘em! 1. Image source. If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques. In and of itself, that is no easy task. 2.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Presentation] How B2B Companies Can Use Google +1 for Recommendations
    The initial presentation of the button is that it gives people the ability to endorse search results, and share that with their networks. Google just announced the +1 feature to bring social recommendations to search. The problem with that idea is that people are unlikely to recommend a search result without clicking through to the page.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Presentation] Social Media Marketing: What Not to Do
    Don’t present yourself in a negative light. I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  The other side of this coin is a list of things that are harmful or counterproductive – in other words, stuff you should refrain from doing. Don’t become a nuisance.  Irvin S.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Presentation] B2B Sales and Marketing Trends for 2014
    Others still will prefer a short SlideShare presentation that lets them quickly absorb the value and relevance of your offering. One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. You can read the full article here. Trend 1: Increased Importance of Content Marketing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 23, 2014
    [Presentation] The Interview as Sony False Flag Publicity Stunt
    Some more background information about the hacking of Sony Pictures and the resulting North Korean threat against the release of The Interview: Sony Pictures Presents: the Propaganda Model: The Mighty Wurlitzer Plays On [PDF]. Barnum. “There is no such thing as bad publicity except your own obituary.” ” — Colin Quinn.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Presentation] Your Website’s Four Most Important Pages
    What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value. Beyond your home page: What other pages demand attention? Don’t get me wrong, this is not meant to imply that your home page is not important.
  • OPENTOPIC  |  MONDAY, JULY 6, 2015
    [Presentation] Content Marketing Spotlight Series: A Q&A With Joe Pulizzi
    Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Presentation] Top Free Tools To Jumpstart Your Content Creation
    Canva also gives you the ability to create posters, presentations and flyers for online or hard copy use. Businesses need to create new content at an unprecedented rate. With this growth in demand comes a unique set of problems. How do business owners continually create new, original content? Content Idea Generators. ContentIdeator. BuzzSumo.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 4, 2014
    [Presentation] Sales-Marketing Alignment is a Win-Win
    We combed the event for the most inspiring presentations and these speakers made our list: Maria Pergolino | VP of Marketing, Apptus. REVTalks Speakers Outlined the “How-To” of Revenue Marketing. If you haven’t already, it’s time to act on the key takeaways from the inaugural REVTalks marketing summit. The Short Version.
  • HUBSPOT  |  FRIDAY, MAY 3, 2013
    [Presentation] A Step-by-Step Guide to Building an Excel Graph [Quick Tip]
    Building graphs is part of most people''s jobs -- they''re the best way to present information in a clear, easily digestible manner that can then serve to influence the decision-making process within an organization. Here are the simple steps you need to build a graph in Excel. Step 1: Get your data into Excel. This is the easy part!
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 16, 2013
    [Presentation] 11 Smart Content Marketing Tools for Every Budget
    Slideshare – Often overlooked, Slideshare is an effective place to share PowerPoint (or another program) presentations with anyone who’s interested. Besides presentations, because not everyone does them, you can also share documents, PDFs, videos or webinars. Good news! Get Ideas. Cost: Free. Cost: Free. Cost: Free. Organize?. Create.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Presentation] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    Or consider expanding on a topic that was presented at the tradeshow that is new or unfamiliar and share your opinion or experience on the subject. Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community."
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Presentation] 10 Analytics Red Flags All Marketers Should Look Out For
    Under performing pages might have great content, but perhaps they are hard to find, lack a decent mobile presentation, or just aren''t linked within the content of your site and blog. 9) Monthly Visits from Referrals: Aside from generating content to rank organically, we''re also creating content to other websites will link to us. Analytics
  • MARKETRI  |  TUESDAY, FEBRUARY 5, 2013
    [Presentation] Starting to Think About Purchasing B2B Marketing Services?
    The two disciplines need to be present in any successful B2B organization and ideally should work hand-in-hand. Here are the most Frequently Asked Questions for the Early-Stage Buyer. Part One of Three. As the owner of Marketri for almost 10 years, I have been on many, many B2B company prospect calls. What is Marketing? A.
  • MARKETRI  |  TUESDAY, SEPTEMBER 11, 2012
    [Presentation] 7 Quick Tips for Building an Awesome B2B E-Book
    successful CTA includes an enticing offer such as industry information and insight, and it doesn't hurt to present this information in an entertaining format. In a recent blog post , we noted that calls-to-action (“CTAs”) are “must haves” in the B2B marketing world. An e-book fits the bill in all these areas.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Presentation] 10 Things Every B2B Tech Marketer Needs to Know
    Technology companies love webinars and presentations. For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. Timing is Everything. As quickly as the technology industry evolves and grows, timing is everything.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Presentation] Gainsight Gives Customer Success Managers a Database of Their Own
    The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Presentation] Savvy Speaks: Social Media Day 2011
    have consistently said in my presentations at @demandcon and posts on the blog that I care more about quality of followers than # of followers. Thursday, June 30 th is the second annual Social Media Day. ” In honor of Social Media Day 2011, the Savvy Sisters share some valuable lessons we have learned along the way in Social Media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Understanding productivity in the Information Age - MIT Sloan Newsroom
    That presented economists with a conundrum in an era when as many as 70% of workers in the U.S. Academic Programs. Faculty & Research. Alumni. Executive Education. Corporate Connection. Newsroom. About MIT Sloan. Newsroom. << Newsroom Home. Press Releases. Press Clippings. Expertise Guide. Publications. Articles. Archives. In Depth.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Presentation] A review of the book, Pitch Anything, by Oren Klaff
    Unless your message is presented in such a way that the croc brain sees it as new and exciting, it is ignored. After talking for a time, the presenter glanced over at Steve. But using frames, the presenter realizes he is getting a power frame distrupter. Is the book well written and easy to read? We give this book 5 stars.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 20, 2011
    [Presentation] One of just 50 top bloggers personally invited to review Launch
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | How to Quickly Propel Your Business Beyond the Competition. We are proud to be invited to review this new book by Michael A. Stelzner, Launch.
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