Page 40 of 98 Previous | Next 
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Presentation] 11 Apps Every Marketer Should Download
    It allows you to not only hear the presentation, but also see the presenter's screen. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! So how do you make sure you don't forget your next lead generation idea ? With Evernote , of course!
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Presentation] 21 Fantastic Facebook Marketing Guides
    Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Presentation] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    But don’t stop there if you have other relevant information in the form of slideshow presentations, videos and infographics. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Presentation] 59 Killer Content Marketing Stats: 2014 Edition
    Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Source: CMI ). 2. Source: DemandMetric ). 3.
  • READYPULSE  |  THURSDAY, JUNE 9, 2016
    [Presentation] How to Get the Best UGC from Your Customers
    Reward customers for presenting your products or services in a positive light. Are you feeling worn out by all of the different content you and your marketing team is constantly creating? If so, then it may be time to consider generating more UGC from your customers. Collect Creativity & High-Quality Images. Launch Video Contests.
  • KEO MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Presentation] KEO Marketing to Reveal the 5 Most Difficult Challenges Facing Tech Marketers and What the Most Successful Companies are Doing to Solve Them
    Presentation at Arizona Technology Council’s “Lunch and Learn” Event October 27, 2015. PHOENIX, Ariz., October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc. The event will be held from 11:30 a.m. to 1:00 p.m. at Axosoft located at 13835 N.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Presentation] 5 Criteria for Selecting A Professional Services Marketing Firm
    Whether it’s messaging that resonates with target audiences, valuable content or a website that truly presents the value proposition and nurtures target audiences , your marketing provider should demonstrate all of these qualities themselves. Consider the case studies posted on their website or the variety in the references they present.
  • BUYER INSIGHTS  |  SUNDAY, JUNE 24, 2012
    [Presentation] Selling Like Columbus – Overcoming The Challenges Of Mapping The Deal
    In this insight will present 10 steps for a more accurate undestanding of how the decision will be made. [.]. Most sellers struggle to map out exactly how their prospects are going to make the buying decision. That is because the buying process is uncharted water and that leaves sellers vulnerable to a shocks and surprises. The Buyers Steps
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 27, 2011
    [Presentation] Social Media & Content Marketing Predictions 2012
    Social Media & Content Marketing Predictions 2012 View more presentations from Content Marketing Institute. Content Marketing Institute has published marketing predictions from over 80 contributors. FREE Download. No Registration. What are you waiting for? Grab a cup of coffee and browse this reasure trove to get ready for 2012.
  • SAZBEAN  |  TUESDAY, AUGUST 23, 2011
    [Presentation] Six Stages of Social Media Integration
    View more presentations from Gaurav Mishra. Trying to get social media integrated into your business? Here are some of the processes and steps you can take from getting started with social media all the way to integrating social media within your normal business processes. Six Stages of Social Media Integration. Social Media Social Networks
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 22, 2011
    [Presentation] AMA Webinar on creating non-crappy webinars
    presentation prep lifesavers that will help you be a star on the webinar stage (even if you hate public speaking). And even if you don't (I know it's short notice), please register so you can get a copy of the presentation deck and call recording. Happy Monday, everyone! Have a great week
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Presentation] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    They also publish graphics, podcasts, videos, slide presentations, and just about any other media that might help us share an idea effectively. They're interested in presenting the points of view that are to the left or right of those positions. At the same time, it's great for the folks at media outlets. Do you create video content?
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Presentation] How to Fight Trolls: A Blogger’s Survival Guide
    ” They define disinhibition as “the phenomenon wherein one abandons social inhibitions that would normally be present in face-to-face interactions.” Bloggers have plenty to worry about. Fortunately, most of these blogging worries are self-contained. ” The Psychology of an Internet Troll. So why do they do what they do?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 27, 2016
    [Presentation] Content and Social Working Together for B2B
    The image of the B2B sales rep flying around the country to make in-person presentations — followed by long lunches with prospects — is fading. For every B2B marketer out there, content and social should go together like peanut butter and jelly. How B2B CMOs Can Overcome the Content Challenge. From Branding Magazine. Read more. Read more.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Presentation] Why All Your Marketing Should Be Experiential Marketing
    While a step in the right direction, this mentality also presents a dangerous distinction that marketers should avoid: that experience is a separate tactic from the rest of the greater marketing engine. For us students, there was the promise of free samples and goody bags at the end (Heinz famously allows visitors to taste test new chips).
  • DISCOVERORG  |  THURSDAY, DECEMBER 15, 2016
    [Presentation] Taking Aim at the Top 2017 Sales & Marketing Technology Trends
    Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show. These guys are total geniuses at predicting future trends, and quite frankly, it inspired me to try my hand at “future-hunting.” Sales and Marketing Technology Integration Will Become a Top Priority.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Presentation] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    12 Compelling B2B Social Media Slideshare Presentations. 9. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. This list was compiled based on page views in Google Analytics. These are things that are most on B2B marketers’ minds. Photo: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Presentation] How to Create an Automated Follow-Up System
    With every person, my goal is the same: to present the right content/offer to the right person, at the right time – all without my lifting a finger. By Trent Dyrsmid, {grow} Community Member. Most people are really poor at follow up … and as a result, they don’t win nearly as much business as they could. It’s too much work!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Presentation] Thank you all
    He presented at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio tomorrow. Something amazing happened. couple of years ago I formed a company with a partner called iOptimize Marketing. We were focused on the hospitality industry. I saw the writing on the wall. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Presentation] The thieves have been vanquished
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. For another post on this, see Find New Customers is back and better than ever. We went dark on August 3, 2010. No website, no blog and no email. We were out of business. They have been vanquished.
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Presentation] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    The consideration phase presents another opportunity to customize ads to further address the needs of your prospect. Conversion lift is every marketer’s goal and it’s the reason we’re quick to try new tactics to rein in that elusive prospect. It’s also a great way to better target your online ad budget, and improve your ROI. And you’re right.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Presentation] 5 Tips to Help Make a Killer Marketing Video
    You wanted to be the first to present that piece of information to the people in your circle. If your product solves a problem, present the solution in a way that sounds revolutionary. Creating a video (or video series) to help market your product or service is a no-brainer. Good news: there’s a third option. How to do it. That’s it!
  • CMO ESSENTIALS  |  MONDAY, JANUARY 11, 2016
    [Presentation] What Does Personalization Mean in Marketing?
    For example, if you have past purchase data, you need to understand precisely how it can help you in the present (if at all). We’ve been hearing about  marketing personalization for a while now and are even told that customers demand and expect a level of personalization that few retailers can deliver. More on this later.).
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Presentation] 4 Genius Tactics for Increasing Ecommerce Sales
    The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. Nothing about running an ecommerce website is straightforward and easy. This is how even the most basic ecommerce site should run. Before you start changing everything on your website to see what sticks, stop and create a battle plan.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Presentation] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    Plays based on interviews with more than 150 social business leaders and influencers, as well as Fidelman’s personal experience leading social business change, are presented in a simple and strategic manner, supported by historical facts and modern day illustrations. Acknowledge the Revolution. It is happening all around you. Socialized!
  • TONY ZAMBITO  |  FRIDAY, MARCH 25, 2011
    [Presentation] Four Challenges Market Research Faces Today
    know I have and some of you have sat through presentations with beautiful slides and graphics of graphs but leave with that sinking feeling in your stomach that you really did not gain any new insight that is going to help to drive strategy. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Presentation] Measure the ROI of Digital Advertising Beyond Revenue Impact
    Reputation:  Does the information presented in your native ad help develop the company as a trusted expert or thought leader? And if you’re not, it’s critical to get to the bottom of it, and understand why so you can learn how to improve your campaigns. Mobile Video Ads. Measuring the ROI of Mobile Video Advertising.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Presentation] How to Help Ecommerce Customers Avoid Buyers’ Remorse
    What if you presented your products to that buyer again, while he or she is still considering the many other purchases they might have made instead? Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Maybe those options aren’t all available from just one online store, either. Ecommerce
  • SYNECORE  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] Networking Doesn’t Just Develop Your Career: It Develops You!
    His presentation will cover the ins and outs of integrated digital marketing, from social media to email campaigns to web design. It’s not what you know; it’s who you know. Those are famous words in the land of business connections and job hunting. And those words directly apply to the art of networking. At the Event. SyneCore’s Networking.
  • B2B MEMES  |  THURSDAY, JUNE 16, 2011
    [Presentation] Do your readers want the truth?
    Somehow, in presenting those facts, you have to take into account the predilection of readers to disbelieve or ignore them. To put it another way, it’s not enough to be a presenter of the truth. Fighting it is pointless, she says. But where, I worry, does that approach lead? You must be an advocate for it.
  • B2B MEMES  |  THURSDAY, NOVEMBER 24, 2011
    [Presentation] Collaboration vs. Control: Six New-Media Principles, No. 2
    Ironically, he made this statement in a presentation he was giving for free.). In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Presentation] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    Your goal is to fill in those gaps, but the only way to do that (it seems) is to present long lead forms – dooming your conversion rates. Think about the last time you went to an amusement park. What I’m saying is, imagine a place that is hectic and exciting, with a lot going on and more than a little bit of sensory overload!
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Presentation] How to Write High-Level Blog Posts That Don't Overwhelm Your Readers
    It clocks in at 39 words: It classically presents with a preceding history of blunt or penetrating ocular trauma, or it may be associated with other ocular disorders such as congenital glaucoma and aniridia, or concomitant hereditary systemic diseases such as Marfan syndrome and homocystinuria.". So how do I avoid this? Makes sense, right?
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 25, 2013
    [Presentation] Write a Book. Change the World.
    To make outline creation much less daunting, imagine giving a brief face-to-face presentation to your ideal target reader. Your outline should then derive naturally from the imaginary presentation. Great business books do change the world. They change the world one discipline or market segment at a time.
  • FATHOM  |  FRIDAY, DECEMBER 20, 2013
    [Presentation] Box.com: A Gift That Keeps on Giving
    They will have access to add past presentations, case studies, and any other documents they deem important to Sales and Marketing.  Pretty awesome. We’d like to share these with you, if you or your company are considering a switch to Box.com. The 10 Box.com Commandments: Thou Shall Not Delete Any Existing Folders or Documents. Retail.
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Presentation] Geofencing? And other ways to target ads to trade show attendees without being there.
    Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Heading out to trade shows and conferences are one of the best ways to generate leads. In  fact, research has proven this to be true.   Most industries have at least one key event that your prospects attend. Geofencing. Example of a geofence.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Presentation] New Twitter Redesign: Details from the Live Event in San Francisco
    Twitter founder Jack Dorsey and CEO Dick Costolo led a presentation that defined the company’s vision and detailed the latest updates that will change the way people around the world connect with the things they care about through Twitter. They organized the entire company around this effort and that’s what they came to present.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Presentation] Why People Love Social Brands
    However, today social media presents a deep set of challenges to the way brands communicate.  One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is.  People don’t buy what you do; they buy why you do it.” ~ Simon Sinek. Sound like a fairytale? 
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Presentation] E-Quip Blog: The Minimalist Marketer
    She and her colleagues last year named me the inaugural recipient of the Valuable Content Award , based on the client-oriented content presented on my website and in this blog. Sunday, November 6, 2011. The Minimalist Marketer. British marketing consultant Sonja Jefferson somehow concluded that I was an effective marketer. Posted by. Posts.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Presentation] Rated I: For Strong Infographic Content
    They are an awesome way to clearly present complex information. Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. Production.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Presentation] KoMarketing Top B2B Marketing Blog Posts From 2016
    With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Presentation] The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]
    That's right, you can download this PowerPoint presentation and get access to three different infographic templates. You can use the green circle present on every shape to rotate your shape, for example. Who doesn't love an infographic? They're pretty. They're educational. They're shareable. Design. With PowerPoint! Wait, really?
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Presentation] How Brand Storytelling Redefines the Marketing Budget
    Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. Marketers love their processes. These structures help define where we are, where we need to go, and often provide guidance as to how we get there. Follow the Money. Marketing ROI
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Presentation] The A-Z Guide to B2B Lead Generation
    Content comes in a variety of formats; white papers, articles, case studies, webinars, podcasts, videos, ebooks, blog posts, Slideshare presentations, etc. I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format.  What’s your plan? . E-    Email Marketing. 
  • HUBSPOT  |  SUNDAY, NOVEMBER 8, 2015
    [Presentation] How to Reduce Employee Turnover: 5 Tips for Keeping Your Best Talent
    Give a presentation or workshop about the history, goals, and strategic direction of the agency. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. High staff turnover can be a problem for any company. Not to mention, you've invested time, energy, and money in recruiting and training.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Presentation] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    Embed code, particularly for visual assets and presentations. One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Call to Action / Action Words.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Presentation] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Lee presented a session on search and social media. and tag-teamed with Kary Delaria to deliver an excellent presentation on tools for measuring online media effectiveness. But her presentation was the best of the day at combing humor with valuable information. Greg presented on conversion rate optimization.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Presentation] Example of a LinkedIn Strategy That Gets Big Payoffs
    On my profile, I post presentations that are relevant to my buyers, such as case studies and analyst reports. While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Check out her LinkedIn strategies below to see why she is consistently a top salesperson.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Presentation] Best Practices for Conversion Rate Optimization
    Attendees were presented with tips and strategies to increase their conversion rates. It’s always a little scary making changes to your website. You strategize, test, strategize, and test again, but how do you know that your changes are actually making a difference? The first step you need to take is to identify opportunities. BEFORE:  .
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Presentation] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    Sousa's How the Brain Learns to Read , subjects were presented with pairs of words. Calling out other people's grammar mistakes has become a favorite internet pastime. From news articles and blog posts to emails and tweets, if there's an error in there, someone's going to remark on it. And who could blame them? You never know. know I will.
  • THE ROI GUY  |  MONDAY, OCTOBER 15, 2012
    [Presentation] Mobile Empowered Value Selling - the ValueStory Roadshow
    The first events were held in San Francisco and Palo Alto, and included great wine and dinner, a quick presentation and demonstration, and lively discussions. Participating with us in the roadshow is long time partner Randy Perry from IDC, VP of their Business Value Strategy consulting practice. Click here to sign-up for one of the events.
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Presentation] Essential Mobile Marketing for your 2016 Plan
    So make sure your website can present information effectively across all kinds of mobile devices from smart phones to tablets. When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. Let’s look at some numbers.  . Age Range: Mobile Online: 16 – 24.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Presentation] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    This is hard for people in our business to understand,” noted Ken Ericson , Director of Content at Xerox, during his case study presentation at Real Time Marketing Lab this week in New York. by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? And that’s what Xerox did. Influencer gap.
  • JUNTA 42  |  SATURDAY, MAY 16, 2015
    [Presentation] This Week in Content Marketing: The Future of Content Marketing 2025
    Robert’s rant: Robert is annoyed by a presentation at a recent PSFK event where an executive from Giphy, the largest search platform dedicated to animated clips on the web, claims words are a thing of the past. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • HINGE MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Presentation] A Better Way to Develop Your Accounting Marketing Budget in 2015 and Beyond
    “After our marketing director presented the budget data, we were much more comfortable approving marketing expenses. All results are analyzed and presented anonymously. All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. The result?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Presentation] The Art of Marketing: 6 DIY Design Projects to Try
    Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. Whether you''re creating a full-blown infographic or a simple pie chart, the goal with data visualization is to present your data in a way that is both easy to understand and visually exciting.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Presentation] How to Develop and Use Personas to Recruit Your Ideal Students
    Each persona presents the background, needs, concerns, motivations, and goals of a specific segment of the population you want to be reading your school's blog. Are there clear identifying trends among this group that isn't present with the general admission students? narrative that presents the persona in the context of their "life."
  • HINGE MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Presentation] How to Acquire and Leverage Speaking Engagements in AEC
    Members of your audience will want to meet you and speak with you after your presentation, which can open the door to potential networking and business development opportunities. 4) They can be a source of new business. Just take a look at our recent research on Visible Experts SM. More on this in a moment. Start local. Hone your skills.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 14, 2011
    [Presentation] Building Belief-a key job of sales management
    While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Building Belief. You can purchase the book on Amazon or at [link]. Are your sales inconsistent?
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Presentation] 6 Overlooked Ways to Win More New Clients
    The way your agency presents itself -- from your website down to your email signatures -- really matters to prospective clients. Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Presentation] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
    Common scenario 2 : I have a huge presentation, forget to save the deck, and my computer crashes – I would give away my brand new puppy to get the deck back. Otherwise, marketers only approached IT when the situation was dire. Common scenario 3 : My hard drive no longer works (this is the worst possible case). Could be a virus!
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Presentation] The 10 Best-Branded Companies on Instagram
    But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies.
  • CONTENT MARKETING TODAY  |  THURSDAY, JUNE 17, 2010
    [Presentation] How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules
    To get some idea of the seismic nature of this shift take a look my favorite highlights from a presentation given by Morgan Stanley at the June 2010 CM Summit in New York City: Amazing Mobile Computing Facts from Morgan Stanley’s Presentation: It took more than 1 year to sell 1 Million iP o ds but only 28 days to sell 1 Million +iP a ds.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Presentation] Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants
    Conference sessions, especially those that present case studies , offer fantastic, actionable ideas about how to improve your business. You should also sit as close to the front as possible so you can ask the speaker questions after the presentation. At the end of your presentation, tell people how to find you and your company.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Presentation] Thoughts from Viewtopia 2016: Video Has Evolved
    Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016.
  • KAPOST  |  MONDAY, MAY 9, 2016
    [Presentation] Beauty, Business, and Badassery: Tyra Banks at Oracle Marketing Experience
    We believe that unless we can present a 10-minute TED talk on the idea, then it’s not worth throwing into the mix. Certainly there are times for a poised and prepared presentation, but great brands also must make time for throwing spaghetti at the wall to see if it sticks. Related:  40 Inspiring Women in Marketing #IWD2016.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Presentation] To Increase Social Engagement, Don’t Follow the Crowd
    Presentation is just as important on determining the when and where for your content. The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too. Where  .
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Presentation] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are already interested; all you need to do is hit a home run with the presentation and message. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? These investments are usually steep, costing a company upwards of $15K for a basic sponsorship. Event Marketing b2b
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 20, 2012
    [Presentation] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
    An item present in every system would have a score of 2.0. One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. The scores are: 2=comply fully; 1=comply partly; 0=do not comply. Stay tuned.
  • MARKETRI  |  THURSDAY, APRIL 26, 2012
    [Presentation] Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business
    This week a client of ours participated in Philly Tech Week by presenting a seminar on how a business can embrace social media tools to build their brands, while also keeping an eye on protecting its core ideas and identity and ensuring not to infringe on that of others. It's public, and. It's almost too easy to post. The Final Word.
  • THE POINT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Presentation] DMA Webinar: Top 10 Tips for Lead Nurturing Success
    Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Register online at the DMA site.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Presentation] Consumer Brand SEO Pulse: 6.25.15
    Our SMX Advanced post was only able to gloss over some of the technical SEO presentations. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
  • FATHOM  |  MONDAY, MAY 12, 2014
    [Presentation] Playing All Out On Purpose
    connection, growth, and service to something bigger than yourself) are all present here! Fathom started to find its purpose mojo recently. After some soul searching, we came together under the revitalized purpose statement “Inspiring Transformation.” Our purpose statement reminds us to keep these actions primary. Company News Core Values
  • HALEY MARKETING  |  TUESDAY, MAY 31, 2016
    [Presentation] How Kelly Waite-Stabler Gives Back
    We present the movie at high schools (to faculty and students), as well as other community organizations, to foster a culture of understanding about mental health issues. The film presents alternate coping skills to the negative behaviors and reactions that are all too common in teens. By day, we’re marketing geeks. Back Story.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [Presentation] How Much Money Has Been Invested In Content Marketing Technology
    As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. There are 1876 marketing technology companies according to chiefmartec. according to analysts at PQ Media.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 4, 2011
    [Presentation] Adding a Little More Perk to Your SugarCRM with Sales Intelligence
    Packed with two days of business, technical and product presentations, SugarCon provides practical knowledge that you can apply to improve your company’s performance. SugarCon ’11, SugarCRM’s fifth annual user & customer conference, brings together SugarCRM users, developers, partners and experts from around the world.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Presentation] 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation
    This content could be a blog post, article, white paper or presentation — anything you can link to. We compared responses from firms with the highest growth and profitability (high growth) to those of average growth and profitability (average growth). Both groups rated LinkedIn as the most effective social media tool. On LinkedIn?
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Presentation] Why You Must Know Your Social Media Followers
    You must put careful thought into the type of content you share, the topics covered within it, and how that content is presented. Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Presentation] The 4 Cs of Social Media
    Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. It was great meeting you and so happy you enjoyed the presentation!
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Presentation] 3 simple tips to build good local links
    There are plenty of opportunities present within your day-to-day business interactions. Links from other websites are essential for search optimization and improving your website’s search visibility. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials. Create local discounts. Conclusion.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Presentation] The Voice of the Customer in Branding: A Simple Formula for Success
    Brands not only listen to what customers are saying at present, but also benchmark these trends over time in order to identify or even create developing or new needs within the market. Branding 101 – make your business what your customers want it or need it to be. Reactive: Act After Customers Raise an Issue. Customer Experience Trending
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Presentation] Is Your White Paper a Sales Pitch in Disguise?
    It is presented in landscape format, making the content more easily digestible. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com. So, now what? It’s time for companies to turn to 2.0 buyer.
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Presentation] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    Highlight your best customers by using their testimonials on your landing pages, or invite them to present at your user conferences. My to-do list is clear, and all I have left to do is write a blog post about customer retention. First, I need caffeine. Parked in front of Starbucks, I remembered they had sent me an email this morning.
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Presentation] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    This is short-sighted and doesn’t actually present many opportunities to grow your brand effectively. Does a successful video marketing strategy have to be pricey? For some brands, popular content is driven by costly celebrity cameos and expensive song licenses. Not necessarily. Clicks Are Tactics, But Story Is Strategy.
  • LEADERSHIP  |  FRIDAY, OCTOBER 9, 2015
    [Presentation] Predictive Analytics Takes CMOs From Survive to Thrive
    Modern meteorologists fare a little better, looking at atmospheric conditions in the present and the past to make their predictions. As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. It’s all about the tools that you use. Enough to justify your investment?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Presentation] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    The question then becomes: How can content marketers differentiate themselves from the noise and sea of information being presented everywhere, all the time? Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? Finding storytellers. Creating a storytelling engine. Analysts.
  • JUNTA 42  |  SATURDAY, OCTOBER 1, 2016
    [Presentation] This Week in Content Marketing: How to Create a Successful Podcast
    While Robert doubts that a purchase by Salesforce will ultimately take place, I offer my opinion that this is an opportunity that Google would be crazy to let slip away, given the news value and revenue implications that such a deal would present. years. This week’s show. Recorded live on September 24, 2016; Length: 1:01:07). Have fun.
  • MARKETRI  |  WEDNESDAY, MARCH 14, 2012
    [Presentation] 4 Surprisingly Easy Ways to Generate Awesome B2B Content
    We generally help our clients answer these questions by developing a content matrix, which is essentially a table or list of potential ideas for blogging, videos, presentations, etc. Committing to blogging and the process of content marketing is often a big hurdle for our clients. ” “What if we run out of ideas?”
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Presentation] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    This blog combines heaps of fun videos, infographics, written posts, and interviews to present you with fresh advice on content marketing. It presents information in a funny and engaging way, while making sure to provide top notch information on writing tips and tricks to boost traffic to your business. Over 2.5 Copywriting. Blogging.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Presentation] The Taco Bell Content Strategy
    But then, look at that presentation. Your slide decks should be engaging and present your information in an entirely different way. Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. They could stop at creating tacos and burritos, but they don’t!
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Presentation] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Be sure to present them in locations where their content can reduce any anxiety you think a prospect might be experiencing at that moment. If you’re not already using video to present your case studies and testimonials, now is the time to consider it. And if they do still belong in our content mix, how can we make them more effective?
  • THE ROI GUY  |  MONDAY, NOVEMBER 10, 2014
    [Presentation] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps
    The rapid development of digital technologies in the digital era presents individuals in the emerging information society with situations that require them to employ a growing assortment of cognitive skills in order to perform and solve problems in digital environments. In the present paper we present two versions of this skepticism.
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Presentation] The Art of Influence for Great Copywriters
    While you want to present a strong argument by making bold statements and displaying confidence, readers don’t want to feel bullied into making a decision. Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally. Connect.
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Presentation] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    Thus, I present my 5 step guide to using Google+ for SEO. Ever since I became a content marketer, Google+ has been a bit of an enigma. At first, people questioned whether it would be the social network to battle Facebook and usurp Mark Zuckerberg’s throne. Step 1: Optimize Your Personal Profile. What does this mean?
  • READYPULSE  |  TUESDAY, SEPTEMBER 13, 2016
    [Presentation] Why You Need to Ditch Celebrities for Authentic Influencers
    present to you the psychological phenomenon coined “diffusion of responsibility.” This phenomenon simply states that “a person is less likely to take responsibility for action or inaction where others are present.” Without fail, the audience emphatically went with the celebrities. Their response was predictable.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 2, 2015
    [Presentation] 5 Ways Nonprofits Can Improve Their Content Marketing
    It’s about putting your best foot forward and presenting your cause in a way that will resonate and have an impact on your audience. While many brands use content marketing to drive conversions , nonprofits have different goals in mind. As I was researching their site, I came across an interesting guide  on the psychology of fundraising. Using
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Presentation] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    You will note there are no pick list items for: Messed up the presentation, didn’t do my homework about the customer, Feature Puke , got cornered on a pricing question , couldn’t explain the value proposition or didn’t brush my teeth. . Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Presentation] Six Great (and brief) B2B Reads for Labour Day
    This post is comforting to those of us about to present our giant cheese-moving project to a room full of Corporate Overlords. At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. Thus begins another academic year. The Knights Who Say…. Got channel?
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 14, 2011
    [Presentation] Don’t Be a Victim of “Dirty Little Secrets of Search”
    attended a  presentation in which a consultant told his SEO horror story. Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their  tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Black Hat Tactics Have Been Around for Years.
<< 1 2 ... 38 39 40 41 42 ... 97 98 >>