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  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Presentation] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Presentation] 10 Analytics Red Flags All Marketers Should Look Out For
    Under performing pages might have great content, but perhaps they are hard to find, lack a decent mobile presentation, or just aren''t linked within the content of your site and blog. 9) Monthly Visits from Referrals: Aside from generating content to rank organically, we''re also creating content to other websites will link to us. Analytics
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Presentation] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead, I changed the copy to appeal to both new and repeat visitors (while still keeping my personality present -- see “tacos” below). At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Like any good marketer will do, I sat down and did the math. Groupon.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Presentation] Five Ways You Can Get Big Value from LinkedIn
    I talk about social media quite a bit in my blog posts, articles and conference presentations.  Social media is a key component of a viable pull marketing mix, and should be part of most companies’ go-to-market strategy. But like everything else in life, there is always a first among equals.  You might even go viral. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    The best part is, the book is written like Marty and Lauren speak, making it extremely fun to read (especially if you’ve ever seen Marty give a presentation). The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Here are five of the top takeaways: Tools Can’t Do It All.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Presentation] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    Earlier this week, you might remember we posted a SlideShare presentation titled, “ Crap. The concept behind the presentation was that marketers (in every industry) are catching on to this “content marketing” thing and it will increasingly become more and more difficult to rise above the noise. Here we go. Got it. Want to see more?
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Presentation] B2B CMO – What Type of Ethical Manager Are You?
    Unfortunately, at present, few managers reach this level. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 30, 2012
    [Presentation] The Awesome Power of BtoB Lead Nurturing
    Funnelholic  said: Ogden truly knows how to bring it — not only terms of the content (his advice) but in his easy to understand way of presenting his information. “As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll, MEClabs. ” – Jim Lenskold, the Lenskold Group.
  • LEADERSHIP  |  FRIDAY, JULY 10, 2015
    [Presentation] Interesting Infographics: The Complete Guide To Lead Generation
    Use them to give your sales team common ground with prospects, and use alerts to ensure you’re always up to date on the latest face that prospects are presenting to the world and news regarding their industry. Understanding lead generation can make the difference between life and death for a company.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Presentation] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    Feel free to flip through the tips in this SlideShare presentation in full screen, or read them in their entirety below. This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. It’s understandable why some marketers remain unconvinced, too. The Bottom Line.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [Presentation] This is the week that was: Apps, hacks and content marketing advice
    Online tool of the week: The key to a successful website is clear presentation of information that allows users to find and engage with content that is useful and relevant to them. February is a short month but there’s been loads of interesting stuff flying about this month. Watch the well-put-together overview video here: https://slack.com/.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 30, 2013
    [Presentation] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
    Click here to review the on-demand webcast / download the presentation: [link] yP. I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). The other 3 homes on the block, these homeowners are the ones where the provocative approach most applies.
  • VISUALLY  |  TUESDAY, SEPTEMBER 29, 2015
    [Presentation] Great Content: 5 Rules for Delighting (and Engaging) Your Audience
    When marketers present an article to a prospect, he or she only reads about 60 percent of it, according to HubSpot. Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. And it means we’ve got to produce great content. Make it (actually) engaging. But how do you do it? you ask.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 19, 2013
    [Presentation] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
    Often, sales reps use the excuse, “I have my email for that,” when they’re presented with a new tool. It’s Friday, Friday, gotta pass some leads on Friday! Welcome back to our Weekly Recap. Here at AG, we’re excited for the weekend, just like Rebecca Black , so we can rejuvenate before coming back on Monday. Now, on to the weekly recap.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Presentation] Is 2013 the Year Marketers Lose Keyword Research?
    Well, there's no time like the present, right? Trying to perform keyword research to inform your SEO strategy is tough these days. Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. And it’s getting crowded under that carpet! What's Actually Going On With Encrypted Search.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    [Presentation] Internet Marketing Grinders Are Winners
    This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Image via Wikipedia. by Frank Reed. Internet Marketing Internet marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [Presentation] A content marketing framework for the digital age
    Also, the book of Youtility is loosely based on the keynote presentation of Youtility, so that made the narrative structure of the book a little easier to get. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. think he is one of the great minds and entrepreneurs in this marketing space.
  • MARKETRI  |  MONDAY, FEBRUARY 11, 2013
    [Presentation] Get the Best Return for Your Marketing Investment (and Make Sure Your Plan Doesn't Flop!)
    Once a marketing plan is drafted, your marketing professional will typically present and explain it to you for initial feedback. When it's in final draft, the next step is to present it to the team, gather any last items of feedback and air out any issues before proceeding. Let's start at the beginning. Is everyone on board?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 22, 2011
    [Presentation] 40 Awesome Marketing Tweets From 2011
    RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. And when I see a topic that I think I could cover in a new or fun or exciting way, I write about it. That’s it. I don’t have a fancy editorial calendar. never write more than a day or two ahead. jeremyvictor.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Presentation] Online Community Decision: Public, Private or Hybrid?
    Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Features, content, look and feel are usually a major part of this discussion. Serving multiple audience types or needs may require a hybrid format. b2b online community
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 28, 2013
    [Presentation] “Secrets of the Great Communicators” @NancyDuarte on Marketing Made Simple TV
    In this show, Nancy Duarte, CEO of Duarte, a Silicon Valley company that crafts presentations for leaders of the world’s greatest brands and is a popular TED speaker  joins show host Jeff Ogden in a fun and engaging show. Buffer. Please note: There’s a video quality problem near the very end.Sorry.). Please check them out.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 4, 2015
    [Presentation] 4 Ways to Optimize Email for Your Buyers
    Personalizing frequency by the type and immediacy of the information presented keeps buyers engaged and responsive. The resurgence of email marketing means more opportunity for email marketers – so how can you optimize your email marketing campaigns to take advantage of this? Customize the Subject Line  . Don’t waste this valuable space. 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] 15 of Our Favorite B2B Content Marketing Tips
    Visually presenting data is an excellent way to share. “Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. The proper people, tools, and strategies all need to be in place before the content ship can sail.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 7, 2012
    [Presentation] Are QR Codes Redonkulous for B2B Marketing?
    When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. A QR code on the one sheet or brochure can help them get to the site quicker, without keying in a (sometimes) long URL.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 19, 2013
    [Presentation] How to Propel Revenue by Shifting Your Sales Energy Use
    This Thursday, February 21 st at 11:00 am Pacific, Nancy and Janelle Johnson, Director of Demand Gen for Act-On will present “ 30 Seconds Matter: How to Propel Revenue by Shifting Your Sales Energy Use ,” a webinar focused on how to make the most out of the limited time sales people have for actual selling.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 2, 2013
    [Presentation] B2B Marketing: 6 essentials for testing your teleprospecting
    On a website, you can completely control the presentation of value. Tweet For years, marketers have been testing messages on emails, websites and pay-per-click ads to determine which ones drive the most sales. MECLABS has its own leads generation group working with clients to help them drive more revenue through teleprospecting. Control.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 26, 2010
    [Presentation] Let's have a little talk about giving talks
    You've all heard that most people are more afraid of death than giving a presentation. You should have seen the students in this class when it was the first time for them to present. These poor kids had managed to figure out how to combine the fear of dying and presenting into one giant panic attack. Everyone. It was agony.
  • LEADERSHIP  |  FRIDAY, OCTOBER 9, 2015
    [Presentation] Predictive Analytics Takes CMOs From Survive to Thrive
    Modern meteorologists fare a little better, looking at atmospheric conditions in the present and the past to make their predictions. As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. It’s all about the tools that you use. Enough to justify your investment?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [Presentation] Lead Optimization: 10 audience questions answered
    Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. If he doesn’t, he’s just an inquiry. Do they get it?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Presentation] Delivering Return On Marketing – What’s Your ROI?
    This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!”. What's Your ROI? What is your return on marketing? Many marketers cringe. Some run and dive into the closest trash bin.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Presentation] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    In his long-running (more than 400) podcast, Joel presents key insights about the state of marketing through interviews with industry leaders. You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges?
  • WRITTENT  |  MONDAY, MAY 19, 2014
    [Presentation] 7 Must-Do Things for Successful Content Marketing
    Content can include such items as an article or blog post, a video, an infographic, an image, or series of images, an audio podcast, a slideshare presentations, or user-generated content, such as comments at the end of a blog post, for example. 7 – Create Outstanding Content Every Time. Image Source. Image Source.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Presentation] What Social Media Marketers Can Learn From Miley Cyrus…
    As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. Ultimately, what’s worth our study is the ubiquity and persistence of Miley’s re-branded persona. Be strategic.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Presentation] Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
    Show me this presentation. In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. Don''t pretend to look all innocent. interesting. Always.
  • OPENTOPIC  |  MONDAY, JULY 20, 2015
    [Presentation] Content Marketing Spotlight Series: A Q&A With Rebecca Lieb
    We’re excited to present the latest Q&A in Opentopic’s Content Marketing Spotlight Series , a new, regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2016
    [Presentation] Social Media and ASO: The Two Essentials of App Marketing
    Thankfully, most app developers turn out not to be too business savvy, and this presents the canny app developer with a wonderful opportunity. Thankfully, most app developers turn out not to be too business savvy, and this presents the canny app developer with a wonderful opportunity. by Lilach Bullock, {grow} Community Member.
  • PAUL GILLIN  |  WEDNESDAY, MARCH 7, 2012
    [Presentation] CIO Challenges Educators to Stay Relevant
    You can see Dr. Pendse’s 23-minute presentation below. Wichita State University CIO Dr. Ravi  Pendse  last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Our young people are looking for complete convergence. For example, “They require creativity.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Presentation] How to Nurture Sales Leads
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Keeping it fresh!
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Presentation] The Appalling State of Marketing in Florida
    The calls and web research will continue as well: David Meerman Scott recently created a great SlideShare presentation entitled The New Rules of Sales that said Every company is in Sales today. Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Presentation] 22 Clues Your CEO Has No Idea What You Do
    Do you give presentations to a bunch of blank faces? Do you ever sit in meetings with your CEO and realize this person has no idea what you’re talking about? Do you feel misunderstood? Unloved? Under-appreciated? Have you ever left a meeting and walked out to the parking garage so you could sit in your car and scream? No, wait. People change.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Presentation] An Illustrated Guide to Organizational Structures [Free Ebook]
    Adapted from HubSpot CMO Mike Volpe''s INBOUND presentation / blog post, " How to Structure a Marketing Team of Any Size. "). I remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. Leave a comment below! Management
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Presentation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    Sales cycles are taking longer than ever, lengthening by 24% over the past two years, this according to research by SiriusDecisions. Just two years ago, the average sales cycle was 6.4 months, but deals are now taking much longer to close, extending to just over 8 months. Why the longer sales cycle?
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Presentation] What is Outside-In Marketing?
    We also made a conscious choice to lighten up the presentation. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book. When it was published in 2010, most SEOs were trying to game Google’s algorithm. It was too deep.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Presentation] Heads Up Sales…Change Is Coming
    Not long ago my team and I were presenting insights into their buyers to a client. One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 20, 2012
    [Presentation] 5 Steps To Connect With People Outside Your Network On LinkedIn
    Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know. 
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Presentation] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    Using a white paper as an example, you could break it into multiple posts that present easy-to-grok concepts from the larger paper. If your audience doesn’t have time to read and/or you want to present a topic that’s best served by “showing”, how-to videos fit the bill. Reuse. Recycle. Repurpose. So let’s do it. SEO love. Blog posts.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Presentation] Spring has Sprung, and So Should New Sales and Marketing Practices
    There is a cold hard fact: the old selling approaches don’t work well in today’s environment: • Product Selling: Approach today’s buyer with a product selling approach, presenting features, functionality, and benefits, and the buyer’s eyes will glaze over. But the season is not the only change in the air. How to Fight Frugalnomics?
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Presentation] The Perception of Social Media Marketing: it’s a Free Lunch
    However, if you don’t at least listen to your clients, and if you aren’t present where your customers and prospects are in some or the other way (and that’s increasingly on social media and networks as well), you will definitely not succeed in providing better customer and business value in every stage of the customer life cycle and buying journey.
  • SNAPAPP  |  WEDNESDAY, MARCH 25, 2015
    [Presentation] More Than Quizzes: 3 Types of Interactive Content that Drive Leads
    Present the data. These days, when we hear about interactive content, it’s almost always in the context of the almighty quiz. Sure, quizzes are great - we live them, love them, and share them. But they’re not the be-all-end-all of interactive content. Interactive White Papers. Isn’t it time this content type got an update? Calculators.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Presentation] 5 Ways to Promote Your Webinar
    Make your invitation copy as short as possible, and use compelling images, including a headshot of your presenter – people like seeing who will be presenting. If there are graphic elements to the presentation, consider using a strong one if it adds to the impact of the email. Did anybody come other than family and neighbors?
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Presentation] Say What You Mean – Mean What You Say
    And whether or not a message is “compelling” should always judged by how prospects receive it, not how someone at your company writes it.  We always tell our clients that it is their obligation to present their message in a clear and comprehensible manner, and not the prospect’s obligation to figure out what in the heck you are talking about.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Presentation] Cost and Benefits of Market Research
    As it turns out, well-conducted and well-presented market research is often a powerful catalyst for change. What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? While on some level we all know that market research is a good thing, these are legitimate questions.
  • THE ROI GUY  |  MONDAY, NOVEMBER 10, 2014
    [Presentation] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Presentation] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    Plays based on interviews with more than 150 social business leaders and influencers, as well as Fidelman’s personal experience leading social business change, are presented in a simple and strategic manner, supported by historical facts and modern day illustrations. Acknowledge the Revolution. It is happening all around you. Socialized!
  • SNAPAPP  |  MONDAY, SEPTEMBER 14, 2015
    [Presentation] Your Event Dream Team
    People change jobs, make referrals or get promoted – today’s “Senior Specialist” is tomorrow’s “Director.” Be present and attentive. I’ve been packing my bags for weeks for the biggest tech event of the year: Dreamforce! The notoriously loud and large event means marketers need to do even more stand out and be heard. The Dream Team!
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    Created and presented by:    . What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
  • JUNTA 42  |  SATURDAY, MARCH 7, 2015
    [Presentation] This Week in Content Marketing: The Media Industry Is Desperately Confused
    The content is well-written and artfully presented, and is tightly integrated with the Lands’ End catalog. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Raves include airline safety that has been transformed into compelling content and headlines that rock. This week’s show.
  • WEBBIQUITY  |  MONDAY, APRIL 23, 2012
    [Presentation] What’s So Funny About Social Media and Online Marketing? April 2012
    Tim Nudd presents ten of the best, if not the best, TV ads from last season. Why not laugh with `em? Sh*t People Say (Various Sources). Starting early last year, a raft of sh*t various sorts of people say videos hit YouTube, some going viral, some less so. Here are a few of the best technology / marketing related creations. by CodeWeavers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Presentation] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    The ability to aggregate information about your customers gives you unprecedented power to present a message that will resonate with them, based on known web behavior. Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. So how do you keep up with the times?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Presentation] Can CRM Add-Ons Replace Marketing Automation?
    Each method has advantages: - separate systems can present specialized marketing functions without getting in the way of sales activities. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently.
  • CHIEFMARTECH  |  MONDAY, MARCH 21, 2016
    [Presentation] Marketing Technology Landscape Supergraphic (2016)
    Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ). It is intended only for discussion purposes.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Presentation] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    The ability to include a call-to-action in your Facebook cover photo presents the opportunity to reap even more benefit from your Facebook marketing strategy. 1) Generate More Facebook Leads. I've always considered myself quite the sneak when it comes to marketing on Facebook. but not suggesting you attend it. Awesome! you guessed it.
  • WRITESPARK  |  TUESDAY, JULY 9, 2013
    [Presentation] Better Targeting of IT Buyers with New Content Marketing Insights
    Of course, you could define the criteria in a way that will present your product in its best light. A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Four insights in particular caught my attention. Serial IT Specialists. Globally Relevant Content. Comparison Content.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 5, 2012
    [Presentation] The Easiest Way to Get Started with Marketing Automation? Answers in the Pictures.
    This makes it even easier for me to doctor photographs for my presentations. Here’s more proof that the apocalypse is near: I’ve discovered the “remove background” feature in Powerpoint. The fabric of reality cannot long survive so much stress. It’s a high wall indeed, and many companies just can’t climb it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Presentation] Savvy Speaks: Inspirational Marketing Campaigns
    It's subtle and complex, making its point through a story rather than a presentation of features or discussion or benefits. As creative communicators, we naturally draw inspiration from a variety of sources. Sometimes it's a marketing campaign from a totally different industry that gives us a little creative burst. One kind of clean."
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Presentation] Using Social Media to Tell Your Story
    Telling Your Story with Social Media Once you have your audience, social media gives you a platform on which to present the opening paragraphs of your company’s story. Social media not only provides a presentation channel, it also opens the door for your audience to contribute to your story. People find stories compelling.
  • MARKETRI  |  TUESDAY, FEBRUARY 5, 2013
    [Presentation] Starting to Think About Purchasing B2B Marketing Services?
    The two disciplines need to be present in any successful B2B organization and ideally should work hand-in-hand. Here are the most Frequently Asked Questions for the Early-Stage Buyer. Part One of Three. As the owner of Marketri for almost 10 years, I have been on many, many B2B company prospect calls. What is Marketing? A.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 6, 2015
    [Presentation] 7 Brainstorming Tricks to Inspire Brilliant Ideas
    Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Coming up with fresh, new ideas isn't easy.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Presentation] Data Driven Fundraising Is on the Rise for Universities and Nonprofits
    Without data, you may not know who you have in your database and what opportunities they present. Data can help your fundraising team set realistic goals and present them in a non-daunting way. Many organizations and schools are catching on to the data craze in the fundraising departments. Here''s how. Realistic Goal Setting.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Presentation] On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend
    The valuable content presented by thought leaders is why people show up. Author: Rachel Yarnold Roadshows. What are they and why are they so important? Roadshows, in a nutshell, are the ultimate field event: just think of them as field events on steroids. Many companies do roadshows for a variety of reasons. Click here for more information!
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Presentation] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    By understanding how buyers interact with specific content, marketers are better positioned at presenting the right customer with the right content – therefore reducing the customer effort to find the relevant products / services that meet their needs. As a result, marketers deliver more pertinent value at the top of the funnel as well.
  • FATHOM  |  MONDAY, MAY 4, 2015
    [Presentation] Why Everybody Should Master the Art of Selling [BOOK REVIEW]
    As anybody who’s read Daniel Pink’s To Sell Is Human or any other authority on selling and negotiation, the power of language, appearances, presentations, positivity, and closing have universal application. choose the word champion deliberately because he alludes to it frequently (with capitalization). Do you see the connection?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 7, 2013
    [Presentation] A Guide to Retargeting (Remarketing) for B2B Marketers
    As a marketer, you would present the ads to an audience you know is interested in your product. critical reason search engine advertising in particular is attractive for B2B marketers is because of the immediacy in performance measurement. Cost per lead, cost per acquisition, or cost per sale can easily be defined with PPC. Source ).
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Presentation] The Challenge of Producing Quality Content
    It means committing to our craft to deliver high quality content that stands out in both the standards of information and presentation. English: Slalom race in urban street Italiano: Corsa slalom in strade urbane (Photo credit: Wikipedia) As we all know, producing quality content takes quite a bit of time and effort. What about you?
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 14, 2012
    [Presentation] Slideshare: The Quiet Giant of Content Marketing
    Click the underlined words to see our profile.) We’ve uploaded many and narrated them too. (We really dislike silent presentations!) Don’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what? Two main benefits: Google can now search INSIDE your slides, so it rocks at SEO. What do you think?
  • ONPATH  |  THURSDAY, APRIL 7, 2011
    [Presentation] Zone5ive - Integrating Social Insights for Salesforce.com
    OnPath, April’s feature sponsor of the Salesforce.com presentation at OCRI Zone5ive, is proud to introduce the keynote speaker will be Rob Baldassare (Vice President, Corporate Sales - Salesforce.com). Presentation. As a marketer, your job is to communicate and engage with prospects and clients. This is the promise of Social CRM.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 21, 2010
    [Presentation] What Type of Website Do You Need?
    Content - the information you present. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. Nurturing existing leads. Communicating to existing customers. Design - look, feel and layout.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Presentation] How to Ease Your Sales Team Into Social Sales
    Why You Now?™," and The Seven Basho Strategies™ sales training programs, Jeff presents to sold out audiences around the globe. No place is this more apparent than in the world of social media. Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 16, 2012
    [Presentation] B2B Social Media Marketing is Calling: Are You Listening?
    There are amazing things you can do with Facebook applications, community development, and engagement to help better brand your company and increase your social following of present and potential customers. Let’s face it: Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Presentation] Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms
    Your website can be an electronic version of a brochure… or it can be an interactive hub for making contacts and presenting content. Present content offers. Technology firms understand specificity better than anyone. They don’t sort of write the correct code or almost solve their customers’ technology issues.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 17, 2013
    [Presentation] 4 Guidelines For Prospecting Into State And Local Governments
    If you are calling with a large company with a wide variety of product lines available, you may be able to bring up that you have an established relationship, past or present, through another product. I’ve never enjoyed dealing with the DMV. Mapping the Organization. Know the rules- RFPs. However, they’re not a guarantee. Budget and Timeline.
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Presentation] Integrating mobile video branding into the auto purchase funnel
    remember how everything was in the presentation from the swoopy new models we had not seen before, to the showroom lighting and glitz. Finally, branding is rarely part of the interpersonal or facility value proposition on location or presented at all in many dealer Mobile Apps. Part One. The What to Buy Moment (Top Funnel).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Presentation] 10 of the Most Successful B2B Blog Post Themes
    Hot topics and issues present a unique opportunity to get the brand involved in the conversation being had (think hashtags). Once you’ve identified an issue, use your expertise to present them with a solution. Read, write, review. These three words are critical to the content marketing process from start to finish. Enjoy! 1.)
  • MARKETRI  |  TUESDAY, OCTOBER 23, 2012
    [Presentation] Fresh Perspectives and Tips from Business Developers in the A/E/C Industry
    However, I recently attended an event held by the Philadelphia Chapter of the Society of Marketing Professional Services, and, after hearing insights presented by business development gurus (half of whom came from the technical side), I’m certain that an A/E/C firm's technical employees can also be natural business developers or marketers!
  • SALES ENGINE  |  MONDAY, NOVEMBER 16, 2015
    [Presentation] Selling With Content: What’s Repeatable and What’s Not?
    We’ve all seen the movie scenarios where an editor is conducting a weekly meeting with all the journalists present—they discuss the articles they’re working on, their findings in research, and their proposals for new articles based on what they’re hearing from sources. Businesses love repeatable processes. And it’s getting worse.
  • BRANDPOINT  |  THURSDAY, MAY 12, 2016
    [Presentation] Understanding the Bernie Sanders Brand
    In this four-part series, we’ll take a look at how candidates (past and present) built their brands with content and the success – or failure – of their strategies. . If you needed a reason to believe in the power of personal branding, just look to the 2016 presidential election to understand its influence. So what’s his secret?
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Presentation] Follow The Money To The CMO
    They have made acquisitions, will make more, and are trying to fold them together and present an integrated marketing story. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [Presentation] Sunday Post : The Human Genome Revolution |TED video
    Love these TED presentations, where the brightest minds on Earth share their wisdom. This a must-watch on the remarkable potential of what we’ve learned about the human genome. Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.”
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Presentation] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Why? … “ to provide a mechanism to the advertiser so that the advertiser can improve the relevancy of the ads that are presented to you.”. Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. What does it mean? So why has Google?
  • BIZNOLOGY  |  MONDAY, JULY 7, 2014
    [Presentation] Marketing to your own IT department
    This will help you present information to them in a way that they can hear and agree with you. I’ve said this over and over again, but you have to speak your customers’ language. Talk to IT—present your objectives in their language, listen to their feedback and work out a solution together. Marketing is hard work.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Presentation] Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
    Organize and run a series of presentations from various speakers at set times over the course of a day or two. 5) Livestreaming Live, In-Person Events: Hosting a live event? But a new announcement may help put it back on the radar, at least for marketers. What Are 'Hangouts on Air'? until now. Key Features. Step 1: Start a Hangout.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Presentation] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 2, 2011
    [Presentation] What Sales Really Needs from Marketing
    Presentation templates. B2B Demand Generation | What Sales Really Needs. Sales is generating over 1/2 of their own leads, as per the 2011 Lead Management Optimization study by CSO Insights. But salespeople are not good at this. And 4 out of 10 salespeople missed quota last year. Audio interview with Jim Dickie of CSO Insights. link].
  • TONY ZAMBITO  |  FRIDAY, MARCH 25, 2011
    [Presentation] Four Challenges Market Research Faces Today
    know I have and some of you have sat through presentations with beautiful slides and graphics of graphs but leave with that sinking feeling in your stomach that you really did not gain any new insight that is going to help to drive strategy. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 14, 2015
    [Presentation] How To Maintain Website Content Post Launch
    Scheduling content makes it easy to load up relevant changes (when you and your content team actually have some down time) and offers your business a leg-up on presenting internal and industry information in a timely fashion. As a business in the digital era, you have to have an idea of how to write for your online consumers and visitors.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Presentation] Do We Need Generally Accepted Marketing Principles? – by Steve Gershick
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershick. Thanks Steve. _.
  • OPENTOPIC  |  WEDNESDAY, JULY 29, 2015
    [Presentation] How to Know When You Need A Content Marketing Platform
    Through skillfully timed content, you have a chance to present the problem that you’re solving. Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Maybe you’ve mulled over the topic at a few business meetings. You're far from alone. Should You Be Putting in More Effort?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2011
    [Presentation] Measuring by Anecdote with SlideShare
    shot a note to Payne who, with a razor’s precision, cut right to the essential: “Did he download the presentation it before or after he wrote the article.”. by Joe Chernov | Tweet this. Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  “We don’t measure by anecdote,” is one of his winning aphorisms.  Not me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 4, 2011
    [Presentation] Social influence and social media activism
    In fact not only do they slice, dice, and dissect every word, photo and video you post in order to present you to advertisers, they OWN your information. I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. No compromise.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2012
    [Presentation] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
    That is only achieved when you really know your target audience, what they want to hear, and you present it in a way that resonates with them. It's just as much about the topics you select as your presentation of it -- something that A/B testing can help you refine. What the Study Looked At. Interesting Findings From the Study.
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