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  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Presentation] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    And when they present it, we say “Nahhhhh!&#  I think we should be in these other publications because I think that’s where our audience hangs out. Avoid The Ego Trap In Digital Marketing. mean there were what 3 TV stations, a local newspaper or 2 and some trade pubs. How hard could it be? Don’t Label Your Audience.
  • LEADERSHIP  |  FRIDAY, JULY 10, 2015
    [Presentation] Interesting Infographics: The Complete Guide To Lead Generation
    Use them to give your sales team common ground with prospects, and use alerts to ensure you’re always up to date on the latest face that prospects are presenting to the world and news regarding their industry. Understanding lead generation can make the difference between life and death for a company.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Presentation] 3 Steps to Repurpose Your Content in B2B Content Marketing
    In professional services marketing, we often hear how hard it is to stay on track with a content marketing program. Consistently producing fresh and relevant content is not easy. Between topic generation, production, and promotion, content creation can be a full-time job. Instead of throwing in the towel, try to learn the tricks of the trade.
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Presentation] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    The consideration phase presents another opportunity to customize ads to further address the needs of your prospect. Conversion lift is every marketer’s goal and it’s the reason we’re quick to try new tactics to rein in that elusive prospect. It’s also a great way to better target your online ad budget, and improve your ROI. And you’re right.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Presentation] 10 Tried-and-True Tips for Sales and Marketing Alignment
    Marketers work hard to create sales enablement resources such as brochures, company overviews, or presentations, but all that hard work goes to waste if your sales team can't find (and use) them. My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. needed help. How can you help?
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Presentation] 5 Critical Content Marketing Tactics to Consider Now
    Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. As part of the audit and setting new goals, we are focusing a number of key areas where we want to improve. Identify Best Converting Content.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Presentation] Three Essential Content Marketing Practices
    always found Bryant to be sharp, focused, and a person who is good at grasping and presenting the essentials of complex topics in a way that makes them useful to his readership. Content Marketing Essentials. When I served on the AIM board, I occasionally had dealings with Bryant Duhon, the organization’s editor and community manager.
  • WRITTENT  |  WEDNESDAY, JULY 24, 2013
    [Presentation] Link Building Strategy: How to Get First Links for Your New Blog
    You can do that by live blogging during the event, writing recap posts afterward, and sharing other content (such as your presentation or photos) on your website and other channels. embed your presentation decks on your website and share them on SlideShare. Building links is frowned upon, but you still need links to rank well.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Presentation] How to Create Exciting Content for a Boring Industry
    With the #MakeTodayMatter campaign, which presented 24 people with a 24-hour challenge to improve their communities with $30,000, TD take a heartwarming approach to managing money. What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?”. Agreed! Case in point?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Presentation] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    The button, which is actually present here, is off to the side in a boring gray that does nothing to stand out from the rest of the images on the site. An inspiring call-to-action is equal parts design and psychology. The last thing you want is for your CTAs to be labeled “click-bait,” but you have to get buyers to convert somehow, right?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Presentation] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    ” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references. TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.” Have a listen. Seth Godin: The Tribes We Lead.
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Presentation] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    The day’s opening keynotes—MasterCard EVP Jill Cress and Davis Brand Capital’s Patrick Davis —echoed this messaging in their presentations on the role experiences and point-of-view play in marketing today. Making Meaning Through Branding: Patrick Davis, Founder and CEO of Davis Brand Capital. The autoplay ad,” Brenner said.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Presentation] How to Create a World-Class B2B Call Center
    Everyone can improve their skills with regular feedback on their listening and presentation skills, their voice intonation, and how their personal metrics compare with others in the department. A marketing manager, Susan, was doing a stellar job with her online and offline marketing campaigns, generating leads by the bucketful. Hire Right.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Presentation] Your Unique Value: Solution Focused versus Challenge Centric?
    Once the “cost of do nothing” is tallied personally for the prospect, and they understand the priority of addressing the challenge, the solution and differentiating features are presented – those specifically which can best help the buyer address each challenge. The key is to not present your solution and features too early.
  • MARKETRI  |  TUESDAY, FEBRUARY 26, 2013
    [Presentation] Starting to Think About Purchasing B2B Marketing Services? (Part 3)
    If you are presented with one lump figure, red flags should go up everywhere! Here are the Most Frequently Asked Questions for the Late-Stage Buyer. Part Three of Three. There are many options when it comes to purchasing marketing services. During part one , we discussed what marketing is and isn’t.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 20, 2011
    [Presentation] Useful Tips from Inbound Marketing Summit and Hubspot User Group
    These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. and 4 to 6 p.m.;
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, SEPTEMBER 18, 2011
    [Presentation] Book Review: Adam Needles' Balancing the Demand Equation
    Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. The discussion then switches to tactics. Indeed they are.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Presentation] 21 Fantastic Facebook Marketing Guides
    Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Presentation] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    But don’t stop there if you have other relevant information in the form of slideshow presentations, videos and infographics. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Presentation] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    He's founder and former CEO of Moz , board member at presentation software startup Haiku Deck , co-author of a pair of books on SEO , and co-founder of Inbound.org. Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook. ET // 5 p.m.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Presentation] 59 Killer Content Marketing Stats: 2014 Edition
    Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Source: CMI ). 2. Source: DemandMetric ). 3.
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Presentation] In social media, you don’t need to outrun the bear
    Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark?  Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
  • READYPULSE  |  THURSDAY, JUNE 9, 2016
    [Presentation] How to Get the Best UGC from Your Customers
    Reward customers for presenting your products or services in a positive light. Are you feeling worn out by all of the different content you and your marketing team is constantly creating? If so, then it may be time to consider generating more UGC from your customers. Collect Creativity & High-Quality Images. Launch Video Contests.
  • KEO MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Presentation] KEO Marketing to Reveal the 5 Most Difficult Challenges Facing Tech Marketers and What the Most Successful Companies are Doing to Solve Them
    Presentation at Arizona Technology Council’s “Lunch and Learn” Event October 27, 2015. PHOENIX, Ariz., October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc. The event will be held from 11:30 a.m. to 1:00 p.m. at Axosoft located at 13835 N.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Presentation] 5 Criteria for Selecting A Professional Services Marketing Firm
    Whether it’s messaging that resonates with target audiences, valuable content or a website that truly presents the value proposition and nurtures target audiences , your marketing provider should demonstrate all of these qualities themselves. Consider the case studies posted on their website or the variety in the references they present.
  • BUYER INSIGHTS  |  SUNDAY, JUNE 24, 2012
    [Presentation] Selling Like Columbus – Overcoming The Challenges Of Mapping The Deal
    In this insight will present 10 steps for a more accurate undestanding of how the decision will be made. [.]. Most sellers struggle to map out exactly how their prospects are going to make the buying decision. That is because the buying process is uncharted water and that leaves sellers vulnerable to a shocks and surprises. The Buyers Steps
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 27, 2011
    [Presentation] Social Media & Content Marketing Predictions 2012
    Social Media & Content Marketing Predictions 2012 View more presentations from Content Marketing Institute. Content Marketing Institute has published marketing predictions from over 80 contributors. FREE Download. No Registration. What are you waiting for? Grab a cup of coffee and browse this reasure trove to get ready for 2012.
  • SAZBEAN  |  TUESDAY, AUGUST 23, 2011
    [Presentation] Six Stages of Social Media Integration
    View more presentations from Gaurav Mishra. Trying to get social media integrated into your business? Here are some of the processes and steps you can take from getting started with social media all the way to integrating social media within your normal business processes. Six Stages of Social Media Integration. Social Media Social Networks
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 22, 2011
    [Presentation] AMA Webinar on creating non-crappy webinars
    presentation prep lifesavers that will help you be a star on the webinar stage (even if you hate public speaking). And even if you don't (I know it's short notice), please register so you can get a copy of the presentation deck and call recording. Happy Monday, everyone! Have a great week
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Presentation] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them. Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Anyone?
  • JUNTA 42  |  SATURDAY, NOVEMBER 14, 2015
    [Presentation] This Week in Content Marketing: Content Creation Plummeting on Facebook
    The author also talks about adapting the marketing department’s structure and purpose around the creation, management, and flow of content – excellent advice that is presented in a concise, actionable form. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. million U.S.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Presentation] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    12 Compelling B2B Social Media Slideshare Presentations. 9. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. This list was compiled based on page views in Google Analytics. These are things that are most on B2B marketers’ minds. Photo: Flickr.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Presentation] How to Speak at the Social Tools Summit
    He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Presentation] 11 Apps Every Marketer Should Download
    It allows you to not only hear the presentation, but also see the presenter's screen. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! So how do you make sure you don't forget your next lead generation idea ? With Evernote , of course!
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Presentation] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    Karr makes the case that this proportion is actually much higher, and presents formulas for calculating customer retention, attrition, lifetime value, acquisition cost, and other types of measurement. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (35:00).
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Presentation] Thank you all
    He presented at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio tomorrow. Something amazing happened. couple of years ago I formed a company with a partner called iOptimize Marketing. We were focused on the hospitality industry. I saw the writing on the wall. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Presentation] The thieves have been vanquished
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. For another post on this, see Find New Customers is back and better than ever. We went dark on August 3, 2010. No website, no blog and no email. We were out of business. They have been vanquished.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Presentation] A 5-Step Plan for Finding & Engaging With Influential People Online
    For marketers, this presents a unique challenge. These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone. How will you notify them when you publish new content? Think about it: What’s easier? Entrepreneur.
  • HUBSPOT  |  FRIDAY, JUNE 13, 2014
    [Presentation] 10 Commercials That Challenge the "Doofus Dad" Stereotype
    And while laughing at Dad’s expense can be a fun pastime for many families (especially mine), there isn’t enough creative that showcases dads who are strong, supportive, loving, and most importantly, present -- the type of father many of us know. This post originally appeared on The Agency Post. Distracted dads. Lazy dads.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 11, 2016
    [Presentation] What Does Personalization Mean in Marketing?
    For example, if you have past purchase data, you need to understand precisely how it can help you in the present (if at all). We’ve been hearing about  marketing personalization for a while now and are even told that customers demand and expect a level of personalization that few retailers can deliver. More on this later.).
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Presentation] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    Plays based on interviews with more than 150 social business leaders and influencers, as well as Fidelman’s personal experience leading social business change, are presented in a simple and strategic manner, supported by historical facts and modern day illustrations. Acknowledge the Revolution. It is happening all around you. Socialized!
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 29, 2015
    [Presentation] Does Data Visualization Determine How Well Your Brand Tells Stories?
    Sometimes that means choosing the right format to present data. Data and creativity are sometimes positioned as opponents to one another, but marketers know the truth: When integrated correctly, these separate approaches to creating content can bolster one another and elevate the quality of a brand’s content strategy.
  • SYNECORE  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] Networking Doesn’t Just Develop Your Career: It Develops You!
    His presentation will cover the ins and outs of integrated digital marketing, from social media to email campaigns to web design. It’s not what you know; it’s who you know. Those are famous words in the land of business connections and job hunting. And those words directly apply to the art of networking. At the Event. SyneCore’s Networking.
  • B2B MEMES  |  THURSDAY, NOVEMBER 24, 2011
    [Presentation] Collaboration vs. Control: Six New-Media Principles, No. 2
    Ironically, he made this statement in a presentation he was giving for free.). In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative.
  • B2B MEMES  |  THURSDAY, JUNE 16, 2011
    [Presentation] Do your readers want the truth?
    Somehow, in presenting those facts, you have to take into account the predilection of readers to disbelieve or ignore them. To put it another way, it’s not enough to be a presenter of the truth. Fighting it is pointless, she says. But where, I worry, does that approach lead? You must be an advocate for it.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Presentation] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    They also publish graphics, podcasts, videos, slide presentations, and just about any other media that might help us share an idea effectively. They're interested in presenting the points of view that are to the left or right of those positions. At the same time, it's great for the folks at media outlets. Do you create video content?
  • CONVERSIONATION  |  MONDAY, MAY 23, 2011
    [Presentation] Content Marketing: Considerations When Defining a Content Plan
    The content must be valuable, but it must also be available in various forms and carriers so that the prospect or customer can receive or find it in the format he prefers: a blog post, a white paper, an online video, a presentation, an auto responder email series, a printed document, etc. Social”, anyone?
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 25, 2013
    [Presentation] Write a Book. Change the World.
    To make outline creation much less daunting, imagine giving a brief face-to-face presentation to your ideal target reader. Your outline should then derive naturally from the imaginary presentation. Great business books do change the world. They change the world one discipline or market segment at a time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 15, 2016
    [Presentation] A content dominance strategy drives new media economy
    These projections came from Activate CEO Michael Wolf’s presentation this month at a recent Wall Street Journal Conference. I want to share a statistic that kind of blew my mind. In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netflix).
  • FATHOM  |  FRIDAY, DECEMBER 20, 2013
    [Presentation] Box.com: A Gift That Keeps on Giving
    They will have access to add past presentations, case studies, and any other documents they deem important to Sales and Marketing.  Pretty awesome. We’d like to share these with you, if you or your company are considering a switch to Box.com. The 10 Box.com Commandments: Thou Shall Not Delete Any Existing Folders or Documents. Retail.
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Presentation] Geofencing? And other ways to target ads to trade show attendees without being there.
    Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Heading out to trade shows and conferences are one of the best ways to generate leads. In  fact, research has proven this to be true.   Most industries have at least one key event that your prospects attend. Geofencing. Example of a geofence.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 19, 2015
    [Presentation] This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
    Joe’s rave: I give a big hat tip to John Cleese, who gave a mesmerizing keynote presentation at Content Marketing World last week. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s #ThisOldMarketing example: The Story of Content: Rise of the New Marketing. Sponsor (38:22).
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Presentation] Why Cisco Is Hiring Over 200 Content Marketers
    ” Neal has been helping with a series of company presentations meant to sell the value of content marketing. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. What the hell does that mean? ” Hiring challenges.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Presentation] How to Create an Automated Follow-Up System
    With every person, my goal is the same: to present the right content/offer to the right person, at the right time – all without my lifting a finger. By Trent Dyrsmid, {grow} Community Member. Most people are really poor at follow up … and as a result, they don’t win nearly as much business as they could. It’s too much work!
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Presentation] Why People Love Social Brands
    However, today social media presents a deep set of challenges to the way brands communicate.  One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is.  People don’t buy what you do; they buy why you do it.” ~ Simon Sinek. Sound like a fairytale? 
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Presentation] How to Help Ecommerce Customers Avoid Buyers’ Remorse
    What if you presented your products to that buyer again, while he or she is still considering the many other purchases they might have made instead? Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Maybe those options aren’t all available from just one online store, either. Ecommerce
  • CLOUD POTENTIAL  |  SUNDAY, JANUARY 4, 2015
    [Presentation] How to reinvent yourself
    You will outlive your present career. That’s just the way it is now. We work for at least 40 years. The web, as we know it, didn’t even exist 21 years ago. The shift to the cloud and the explosion of mobile devices is changing the world yet again. Easier said than done. Our egos, and our need for comfort, stand in the way. . Get started.
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Presentation] E-Quip Blog: The Minimalist Marketer
    She and her colleagues last year named me the inaugural recipient of the Valuable Content Award , based on the client-oriented content presented on my website and in this blog. Sunday, November 6, 2011. The Minimalist Marketer. British marketing consultant Sonja Jefferson somehow concluded that I was an effective marketer. Posted by. Posts.
  • SNAPAPP  |  TUESDAY, MARCH 15, 2016
    [Presentation] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    In this presentation, Mary will share the five tactics that helped Zurich launch over 1,700 pieces of content and 137 campaigns in just six months , and the technology that helped her get there. It’s almost St. It’s true, MarTech (both the category and the event) can feel a bit overwhelming. It’s going to be awesome
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Presentation] The A-Z Guide to B2B Lead Generation
    Content comes in a variety of formats; white papers, articles, case studies, webinars, podcasts, videos, ebooks, blog posts, Slideshare presentations, etc. I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format.  What’s your plan? . E-    Email Marketing. 
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Presentation] 5 Tips to Help Make a Killer Marketing Video
    You wanted to be the first to present that piece of information to the people in your circle. If your product solves a problem, present the solution in a way that sounds revolutionary. Creating a video (or video series) to help market your product or service is a no-brainer. Good news: there’s a third option. How to do it. That’s it!
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Presentation] B2B Blogging Trends 2011: Towards an Integrated Approach
    View more presentations from J-P De Clerck. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Presentation] Thoughts from Viewtopia 2016: Video Has Evolved
    Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Presentation] How to Write High-Level Blog Posts That Don't Overwhelm Your Readers
    It clocks in at 39 words: It classically presents with a preceding history of blunt or penetrating ocular trauma, or it may be associated with other ocular disorders such as congenital glaucoma and aniridia, or concomitant hereditary systemic diseases such as Marfan syndrome and homocystinuria.". So how do I avoid this? Makes sense, right?
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Presentation] How to Fight Trolls: A Blogger’s Survival Guide
    ” They define disinhibition as “the phenomenon wherein one abandons social inhibitions that would normally be present in face-to-face interactions.” Bloggers have plenty to worry about. Fortunately, most of these blogging worries are self-contained. ” The Psychology of an Internet Troll. So why do they do what they do?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Presentation] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    Embed code, particularly for visual assets and presentations. One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Call to Action / Action Words.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Presentation] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Lee presented a session on search and social media. and tag-teamed with Kary Delaria to deliver an excellent presentation on tools for measuring online media effectiveness. But her presentation was the best of the day at combing humor with valuable information. Greg presented on conversion rate optimization.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Presentation] Example of a LinkedIn Strategy That Gets Big Payoffs
    On my profile, I post presentations that are relevant to my buyers, such as case studies and analyst reports. While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Check out her LinkedIn strategies below to see why she is consistently a top salesperson.
  • THE ROI GUY  |  MONDAY, OCTOBER 15, 2012
    [Presentation] Mobile Empowered Value Selling - the ValueStory Roadshow
    The first events were held in San Francisco and Palo Alto, and included great wine and dinner, a quick presentation and demonstration, and lively discussions. Participating with us in the roadshow is long time partner Randy Perry from IDC, VP of their Business Value Strategy consulting practice. Click here to sign-up for one of the events.
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Presentation] Essential Mobile Marketing for your 2016 Plan
    So make sure your website can present information effectively across all kinds of mobile devices from smart phones to tablets. When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. Let’s look at some numbers.  . Age Range: Mobile Online: 16 – 24.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 21, 2017
    [Presentation] Toughest decision to make about the MarTech conference
    But seriously, with over 70 presentations by more than 100 speakers, packed into 2 days and 8 tracks — plus over 100 leading marketing technology vendors at the largest, independent exhibit — you’ll have to pick the subset that are most compelling to you, to augment or complement your expertise and worldview. Hope to see you in May!
  • HINGE MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Presentation] A Better Way to Develop Your Accounting Marketing Budget in 2015 and Beyond
    “After our marketing director presented the budget data, we were much more comfortable approving marketing expenses. All results are analyzed and presented anonymously. All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. The result?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Presentation] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    Your goal is to fill in those gaps, but the only way to do that (it seems) is to present long lead forms – dooming your conversion rates. Think about the last time you went to an amusement park. What I’m saying is, imagine a place that is hectic and exciting, with a lot going on and more than a little bit of sensory overload!
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Presentation] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Be sure to present them in locations where their content can reduce any anxiety you think a prospect might be experiencing at that moment. If you’re not already using video to present your case studies and testimonials, now is the time to consider it. And if they do still belong in our content mix, how can we make them more effective?
  • HUBSPOT  |  SUNDAY, NOVEMBER 8, 2015
    [Presentation] How to Reduce Employee Turnover: 5 Tips for Keeping Your Best Talent
    Give a presentation or workshop about the history, goals, and strategic direction of the agency. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. High staff turnover can be a problem for any company. Not to mention, you've invested time, energy, and money in recruiting and training.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Presentation] Rated I: For Strong Infographic Content
    They are an awesome way to clearly present complex information. Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. Production.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Presentation] How to Acquire and Leverage Speaking Engagements in AEC
    Members of your audience will want to meet you and speak with you after your presentation, which can open the door to potential networking and business development opportunities. 4) They can be a source of new business. Just take a look at our recent research on Visible Experts SM. More on this in a moment. Start local. Hone your skills.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 14, 2011
    [Presentation] Building Belief-a key job of sales management
    While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Building Belief. You can purchase the book on Amazon or at [link]. Are your sales inconsistent?
  • VIEWPOINT  |  THURSDAY, DECEMBER 22, 2016
    [Presentation] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #5: Should You Buy Real Leads or Appearances?
    They would prefer to present in a warm environment rather than in a cold-call situation. If they have to go in cold, all of the focus is on the presentation. The reality is, few of your field sales people are great cold-call presenters and when put in this situation, they’re not being utilized effectively. B2B Sales
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2011
    [Presentation] How do you coordinate social media in a large organization?
    In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. Image via Wikipedia. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Presentation] 4 Genius Tactics for Increasing Ecommerce Sales
    The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. Nothing about running an ecommerce website is straightforward and easy. This is how even the most basic ecommerce site should run. Before you start changing everything on your website to see what sticks, stop and create a battle plan.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Presentation] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    Sousa's How the Brain Learns to Read , subjects were presented with pairs of words. Calling out other people's grammar mistakes has become a favorite internet pastime. From news articles and blog posts to emails and tweets, if there's an error in there, someone's going to remark on it. And who could blame them? You never know. know I will.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Presentation] The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]
    That's right, you can download this PowerPoint presentation and get access to three different infographic templates. You can use the green circle present on every shape to rotate your shape, for example. Who doesn't love an infographic? They're pretty. They're educational. They're shareable. Design. With PowerPoint! Wait, really?
  • CONTENT MARKETING TODAY  |  THURSDAY, JUNE 17, 2010
    [Presentation] How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules
    To get some idea of the seismic nature of this shift take a look my favorite highlights from a presentation given by Morgan Stanley at the June 2010 CM Summit in New York City: Amazing Mobile Computing Facts from Morgan Stanley’s Presentation: It took more than 1 year to sell 1 Million iP o ds but only 28 days to sell 1 Million +iP a ds.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Presentation] To Increase Social Engagement, Don’t Follow the Crowd
    Presentation is just as important on determining the when and where for your content. The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too. Where  .
  • JUNTA 42  |  THURSDAY, AUGUST 30, 2012
    [Presentation] Announcing: Content Marketing Events in Sydney, NYC, Cleveland (Health)
    CMW NYC will be run by CMI’s lead strategist and presenter-extraordinaire Robert Rose, with help from Alison Bolen (SAS) and yours truly. I know, I know. Content Marketing World 2012 hasn’t even taken place yet and I’m already pitching more events.  I simply can’t help myself. Here they are, in order of appearance.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 20, 2012
    [Presentation] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
    An item present in every system would have a score of 2.0. One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. The scores are: 2=comply fully; 1=comply partly; 0=do not comply. Stay tuned.
  • MARKETRI  |  THURSDAY, APRIL 26, 2012
    [Presentation] Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business
    This week a client of ours participated in Philly Tech Week by presenting a seminar on how a business can embrace social media tools to build their brands, while also keeping an eye on protecting its core ideas and identity and ensuring not to infringe on that of others. It's public, and. It's almost too easy to post. The Final Word.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Presentation] Under the Influence
    ’ They do not want to see things like, ‘Presented by.’ “If it’s presented to you in a way that she’s your peer, she’s a similar person to you, you don’t even know her in the same way, but it feels different. Simms was instructed to repeat “I’m going to Disney World!”
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Presentation] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    On his blog , in LinkedIn group discussions, on LinkedIn Pulse, and even in his presentations (including the one at Social Fresh), Jay Baer mentioned that shotguns trump rifles in social media. Click here to read the post on the Biznology.com blog. Keep reading my most controversial and provocative article yet to see what I mean….
  • THE POINT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Presentation] DMA Webinar: Top 10 Tips for Lead Nurturing Success
    Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Register online at the DMA site.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Presentation] Consumer Brand SEO Pulse: 6.25.15
    Our SMX Advanced post was only able to gloss over some of the technical SEO presentations. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
  • FATHOM  |  MONDAY, MAY 12, 2014
    [Presentation] Playing All Out On Purpose
    connection, growth, and service to something bigger than yourself) are all present here! Fathom started to find its purpose mojo recently. After some soul searching, we came together under the revitalized purpose statement “Inspiring Transformation.” Our purpose statement reminds us to keep these actions primary. Company News Core Values
  • HALEY MARKETING  |  TUESDAY, MAY 31, 2016
    [Presentation] How Kelly Waite-Stabler Gives Back
    We present the movie at high schools (to faculty and students), as well as other community organizations, to foster a culture of understanding about mental health issues. The film presents alternate coping skills to the negative behaviors and reactions that are all too common in teens. By day, we’re marketing geeks. Back Story.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [Presentation] How Much Money Has Been Invested In Content Marketing Technology
    As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. There are 1876 marketing technology companies according to chiefmartec. according to analysts at PQ Media.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 4, 2011
    [Presentation] Adding a Little More Perk to Your SugarCRM with Sales Intelligence
    Packed with two days of business, technical and product presentations, SugarCon provides practical knowledge that you can apply to improve your company’s performance. SugarCon ’11, SugarCRM’s fifth annual user & customer conference, brings together SugarCRM users, developers, partners and experts from around the world.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Presentation] New Twitter Redesign: Details from the Live Event in San Francisco
    Twitter founder Jack Dorsey and CEO Dick Costolo led a presentation that defined the company’s vision and detailed the latest updates that will change the way people around the world connect with the things they care about through Twitter. They organized the entire company around this effort and that’s what they came to present.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Presentation] 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation
    This content could be a blog post, article, white paper or presentation — anything you can link to. We compared responses from firms with the highest growth and profitability (high growth) to those of average growth and profitability (average growth). Both groups rated LinkedIn as the most effective social media tool. On LinkedIn?
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Presentation] Why You Must Know Your Social Media Followers
    You must put careful thought into the type of content you share, the topics covered within it, and how that content is presented. Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Presentation] The 4 Cs of Social Media
    Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. It was great meeting you and so happy you enjoyed the presentation!
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