Page 40 of 81 Previous | Next 
  • FUNNEL FOCUS  |  TUESDAY, JUNE 15, 2010
    [Presentation] What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee
    Marketers can either create more content like that to speed the buying process, or they can re-order nurturing tracks to present a more compelling combination of content determined by their prospects’ expression of interest. CD: You talk a lot about telling stories over time with content. Can you explain what that means for a B2B marketer?
  • LEAD VIEWS  |  FRIDAY, FEBRUARY 25, 2011
    [Presentation] DAMN! ROI!
    For years marketing folks have presented their case, by stating it is difficult to measure the real ROI for their efforts because, no one can accurately measure, how many people are influenced by an advertisement or a press release or a news report. Customers have the money, the power and the information at hand to make informed choices.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Presentation] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    Mart Prööm presents more than a dozen examples of cool, and pioneering, Google+ brand pages from companies like Pepsi, Toyota, Fox News, Yahoo! Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. ”).
  • ENGAGE  |  THURSDAY, OCTOBER 25, 2012
    [Presentation] Election by Design: 6 Examples of Print Coverage
    To promote the presidential debates, WETA magazine for members presented a classic approach: two silhouettes staring in opposite directions, with a simple headline, “The Choice.” The content business can be pretty scattershot. . Sometimes, though, an event is big enough that it keeps coming up. am speaking, of course, of the 2012 election.
  • CK'S B2B BLOG  |  THURSDAY, MARCH 18, 2010
    [Presentation] B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.
    After clocking many years in this profession, I know if there's *one* thing that moves B2Bs to action, it's data that shines a glaring light on the wide chasm between where they presently are vs. where they need to be in relation to their buying audiences. tend to get a little bold in my advice. Why so delighted am I?
  • SALES CHALLENGER  |  TUESDAY, MAY 20, 2014
    [Presentation] Get Things Done Faster and Better
    Lifehackers swear by Merlin Mann’s “Inbox Zero” system of e-mail management, which you can read about on Mann’s website or watch a presentation on. 'Besieged by an unending stream of e-mails, workers have had to find techniques to get things done efficiently in our chaotic modern offices. Lifehacking Principle #1: Capture Everything.
  • HUBSPOT  |  WEDNESDAY, JUNE 30, 2010
    [Presentation] Why a Social Media Policy Is Stupid
    Free Presentation: 27 Awesome Social Media Stats, Soundbites and Slides. Download now for use in your own presentations. (This is an opinion piece. Feel free to debate in the comments.) The advice of all the social media gurus these days seems to be that every company needs a social media policy. But, enough is enough. It's not.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 17, 2012
    [Presentation] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
    founding partner at Ace of Sales, Jeffrey manages the popular Sales Blog and is a renowned speaker and presenter. He’s an accomplished keynote speaker and presenter, and has authored two books, including The Secrets of Power Selling. “ You’re not an expert when you say you are. agree. Greg Alexander, Sales Benchmark Index.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 9, 2013
    [Presentation] Three lessons I learned from being homeless
    Obviously I could not afford presents. A few years ago, Nancy Davis started hanging around the {grow} community and became one of its most popular contributors to the comment section. had a chance to meet her in New Jersey and strongly encouraged her to begin blogging. Soon, she was contributing to many leading marketing blogs.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 30, 2011
    [Presentation] Are You Targeting the Right Prospects?
    Business value as presented by your organization. How your offering relates to company needs as presented by your organization. I cannot tell you the number of times I have seen companies jump head-first into lead generation projects only to wonder why their efforts failed to deliver meaningful results. Define Who You Want to Target.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Presentation] Why Your Blog Is Failing
    I''d take two angles here: Start with a presentation that talks about the impact blogging has on a business, how blogging works, and how they can get involved. We''ve built out a presentation you can use that teaches all of this -- grab it here. Their blog is failing. Here are the most common reasons I see for why that might happen.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Presentation] The Top 25 Posts of 2012
    Our Content to Customer presentation laid out how Eloqua approaches content, and how it aligns to the sales cycle. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. To our subscribers, thanks for hanging out all year. Enjoy!
  • BUYEROLOGY  |  MONDAY, NOVEMBER 28, 2011
    [Presentation] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
      The future presents a very challenging question: How well do you know your buyer's decision models? This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    ( Image by Kenny Madden © All rights reserved ).   The Future.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 30, 2012
    [Presentation] Is Mobile Driving the Increase in Social Media Throughout the World? (with Infographic)
    billion internet connected smartphones presently in use. This is a sponsored post written by me on behalf of Broadband Genie. All opinions are 100% mine. As the cost of smartphone handsets and mobile broadband drops across the globe, the popularity of social media, particularly Twitter and Facebook, shoots up dramatically. million units sold.
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Presentation] The Top 3 "Back to School Tools" for B2B Marketers
    SlideRocket is a Web-based presentation tool that makes collaborating on multi-media shows simple, no matter where your staff is located. To share SlideRocket presentations, you only need to share a link to your presentation instead of printing or emailing large, clumsy files. Now my inner nerd is really shining through, huh?
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Presentation] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    This past week, a leaked presentation deck gave us a better clue for how they aim to do that: Foursquare is introducing two new advertising products based on their location-based data. In a presentation on Wednesday, Eric Schmidt declared that internet video has already displaced television watching. all within seven days!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 15, 2012
    [Presentation] A Framework for Real Time Decision Management: How SAS RTDM Fits In
    The results are usually displayed in a slot on a Web page or call center screen, although they could also be presented in an email, mobile device, or other channel. I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. There are many possible reasons for the slow adoption. deployment model.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 21, 2010
    [Presentation] Customer Service at its Best: Wind Mobile
    Provide a public forum for feedback : Ever go to a seminar and have the instructor/presenter ask you to fill out a survey on how they did? For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. Chad H.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 3, 2007
    [Presentation] What Makes QlikTech So Good?
    But those tools have to be set up by somebody, who has to design the database tables, define the joins, and very likely specify which data elements are available and how they’re presented. in a future post. Perhaps I shall. But I think it’s important to first explain exactly just what makes QlikView so good. Perhaps their U.S.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. Share. “. Bart Albright.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Presentation] Microsoft Dynamics CRM and InsideView
    “ I think @insideview was “inside” my thoughts during the #MSDynCRM presentation at #conv12. Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet. ” Share.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Presentation] How a “Soft Launch” Can Help You Launch Marketing Automation
    Instead of trying to anticipate every risk before the final launch, we would give ourselves padding, and invite any unforeseen problems to present themselves beforehand. 'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. The Plan.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 28, 2012
    [Presentation] Does Pinterest Work for B2B Companies?
    You could also do this with slides from webinar decks or other presentations that have landing pages. As is often the case, when anything new and shiny comes out there is a race to use it and be the first. And in reality, Pinterest is amazing for selling products direct to consumers. In reality it does work, due to its massive user base.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Presentation] Week in Review - Oct 14th
    This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Please. by @markwschaefer.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Presentation] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    Join us to learn how these changes present an opportunity for media companies to leverage social to be more nimble, while connecting with customers to drive innovation, win new business, and boost loyalty. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Aberdeen Group. increase.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 23, 2012
    [Presentation] 25 Motivational Sales Quotes
    All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really  inspiring quote. You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. Watson Jr .
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Presentation] What Makes A Successful Social Executive?
    The following infographic presents the most successful 25 Top Social CIOs in the country. The past decade has seen the emergence of the digital bazaar.  In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. 
  • ENGAGE  |  MONDAY, SEPTEMBER 12, 2011
    [Presentation] Why Distractions Mean Failure in Football and Marketing
    And how many emergencies don’t also present themselves as phone calls? O nce, after a loss, Tennessee Titans’ coach Jeff Fisher made this statement to the media about his team’s effort: “I think you have to be able to deal with distractions, put them in perspective and move on. Distractions are the primary reason for losing football games.
  • VOICE-BASED MARKETING  |  FRIDAY, MARCH 7, 2014
    [Presentation] What the New Annie Movie Can Teach You About Business
    That is what director Will Gluck is doing with this reinvention of Annie : he’s moving into the present, shaking up the cast, and enhancing aspects of the film that, while cute in 1982, are tired in 2014. The new Annie movie can teach us a thing or two. Read on to learn what. Reinvent the Classics. Bingo. Bring in Big Names. Sing, Sing, Sing.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Presentation] Vital statistics for every B2B marketer
    85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. 75% of B2Bers participate in microblogging (eg.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 2, 2010
    [Presentation] Are We Following the “New Best Practices” for B2B?
    We were patient, but present. Before unveiling a new campaign to a client, our account team runs it through a "Gravity Check." This is our internal review where we confirm that the campaign is on strategy and on message - and we evaluate the purpose and synergy of each component, and the metrics we'll use to gauge success. No Hard Sell.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Presentation] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
    As tech marketers, the Cloud presents us with the opportunity to take our customer relationships to a new level and better understand and respond to their experiences as they interact with our software and people. Product usage data presents infinite opportunities for marketing in-product (e.g. Engage throughout the customer lifecycle.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 13, 2013
    [Presentation] The technical mediation: helping resolve technology disputes
    Mediation is not arbitration; in an arbitration the parties present their cases to a third party for a decision to be rendered. In a mediation the goal is to have the parties present their positions to each other, then work on solutions with the mediator acting as a facilitator for those discussions.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Presentation] Negotiating a Job Offer? 15 Rules From a Harvard Business Professor
    After reading the article you might also want to watch a one-hour video where Malhotra gives a presentation about how to negotiate a job offer. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Other rules include: Understand the person across the table.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Presentation] Infographic: The Secret Formula for the Perfect Viral Share
    It doesn’t have to be a studio quality piece, like the ones presented by P&G, as long it it comes across sincere and genuine. was seeking an example where a commercial was so amusing or emotionally moving, people were sharing it even further with their friends online. Ironically, this one is from the Olympics instead. Thanks Mom!
  • FATHOM  |  MONDAY, FEBRUARY 10, 2014
    [Presentation] AIDA Is Dead! Long Live Buyer Complexity
    Consider “ The Purchase Loop ” (pictured below) as presented by Latitude Research and About.com. Customers are Web-ready and ever-present. 'I’m not the first to say this, but I want to put something to rest. OK, yes … but it’s not that simple anymore. AIDA doesn’t do any of this. Be socially aware.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Presentation] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    This not only builds their own reputation in your industry, it also helps your company have many more outlets in which they are present. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Presentation] Why your company may not need social media
    realize the industry structures are more complex than what I present here.  Let’s have some fun with my buns.  Cinnamon buns, that is. One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. One key is industry structure. Attentive Service. Brand awareness.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Presentation] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. Interesting, relevant content presented in an engaging manner will then ensure good readership. 'HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. Define value creation. How do you define value?
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Presentation] 5 Critical Content Marketing Tactics to Consider Now
    Would love to get your take on these or any content marketing strategies that you are struggling with at the present time. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Identify Best Converting Content.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Presentation] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    You can contact people who are not presently looking for work. skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this? LinkedIn is like a 24/7 trade show that every one came to. 41 million users) 2. You can search for references on potential employees, and customers. In fact.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 16, 2012
    [Presentation] 5 Tips on #Qualifying Partner-Referred #Leads
    However, partner-sourced business can be trickier than marketing or outbound-sourced business because it includes a number of complex factors that aren’t present in business that originates from within a company. An effective partner referral model should triple your lead volume and brand awareness. Set Up Scoring for Partner-Sourced Leads.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2012
    [Presentation] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
    That is only achieved when you really know your target audience, what they want to hear, and you present it in a way that resonates with them. It's just as much about the topics you select as your presentation of it -- something that A/B testing can help you refine. What the Study Looked At. Interesting Findings From the Study.
  • JUNTA 42  |  MONDAY, JULY 2, 2012
    [Presentation] I Need Your Help – 2012 Golf for Autism Just Weeks Away
    Here are some options: Looking for a Presenting Sponsor – We have some amazing major sponsors, such as Petco, Zerys, GIE Media and Cleveland Steel Container. In addition to that, we are looking for a presenting sponsor at $5,000. Joshua and Dad at Cedar Point in Sandusky, Ohio. I’d like to fix that issue here.
  • B2B VOICES  |  WEDNESDAY, AUGUST 17, 2011
    [Presentation] What Google’s Acquisition of Motorola Mobility Means for Marketers
    There’s certainly more to be done than simply outfitting the sales force with iPad-friendly presentation decks. Much has already been written about how Google’s acquisition of Motorola Mobility might shake up the mobile device market, reshape the Apple vs. Android battle or even redefine the patent landscape. Courtesy Google. billion in CASH.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Presentation] Skepticism on Gallup’s Gloomy Social Media Assessment
    This distinction is important, and here’s where the report presents a bit of a contradiction. 'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Sixty-two percent said social media has no influence at all. More than Marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Presentation] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. To learn about the BMA, please watch this video. What can the BMA do for you?
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [Presentation] The Flo Rida Guide to Content Marketing
     Are you sharing presentations? Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing. Now you can ask the question:  How do I know all this?  Simple. Spread the love.  
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 4, 2009
    [Presentation] Six Steps to a Successful Small Business Content Marketing Strategy
    Thus, when you create and publish content that is vital to your customer, present it just as compellingly and accessibly as savvy publishers do. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Presentation] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. PowerPoint presentation templates. So, h ow do we do it?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2009
    [Presentation] 16 Must-Read B2B Marketing Strategy Ebooks
    Kranz Communications presents this ebook for B2B marketers who offer complex or abstract products or services. This interactive ebook, complete with an introductory video from the author, is presented by marketing firm Phoenix Rising. Enjoy! Increasing the Response to Your Email Marketing. Social Web Analytics. Marketing [M.O.]
  • BUYEROLOGY  |  THURSDAY, OCTOBER 13, 2011
    [Presentation] Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
      Buyers will want to work with advisors good at orienteering versus sellers good at presenting. Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge.  Let’s start with the money trail. 
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Presentation] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows. Inbound marketing with content has been getting all the attention lately. agree that there is a lot of truth to all those findings. an Outlet Size of 3?,
  • BUYEROLOGY  |  MONDAY, MAY 17, 2010
    [Presentation] 3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals
     Aligning B2B marketing content with this understanding is a critical difference maker in standing apart from the parity that exists in the literally thousands and thousands of messaging that businesses are presented with daily.  Image by Getty Images via Daylife.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Presentation] Three Ways to Make Media More Personal
    We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. We never implemented our plan, but it hardly mattered. Aggregate.
  • B2B MEMES  |  MONDAY, JUNE 28, 2010
    [Presentation] Ethics: Transparency Is Not All
    For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Presentation] Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results
    Furthermore, users who are logged into Google+ will also be presented with an "Add to circles" button above the most recent Google+ search results, making it easy for users to find and follow Google+ business pages directly through Google.com search. It was only a matter of time. Marketing Takeaway. Connect with HubSpot
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Presentation] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    information imported from external data vendors, and a history of messages presented to each individual. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. You would be correct. x+1] Origin Digital Marketing Hub is one example. deployment model.
  • VOLACCI  |  MONDAY, NOVEMBER 11, 2013
    [Presentation] Press Releases Aren’t Your Grandpa’s Marketing Tool
    Think about it: especially for brands who don’t have much presence in the SERPs aside from website, social media, and then unrelated mentions, publishing press releases is a great way to increase the information about your brand that is present on the internet. Boost SEO. Build Brand Identity. Outweigh Negative Reviews. Keep Content Fresh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 4, 2011
    [Presentation] Social influence and social media activism
    In fact not only do they slice, dice, and dissect every word, photo and video you post in order to present you to advertisers, they OWN your information. I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. There is no opt-in.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Presentation] 5 Educational Email Marketing Infographics
    Download the ebook now to have access to these charts for use in your own presentations! Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. The History & Evolution of Email by Focus.com. What Does Your Email Provider Say About You?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Presentation] Blogging Lessons from 317 Posts
    can’t count the number of PowerPoint presentations I’ve seen. by Jesse Noyes | Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. January: Think Far Out. The article is still relevant today. Explain the News.
  • WRITTENT  |  TUESDAY, APRIL 16, 2013
    [Presentation] 5 Social Media Content Mistakes to Avoid
    presentations. 'Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes. Mistake #1: Not engaging with your audience. The key word in this type of media is “social.”
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, OCTOBER 13, 2010
    [Presentation] If You Want Better Leads, Set Your Content Free
    This is not a new idea; way back in 2007 I had attended a webinar by MarketingSherpa where both Anne Holland and Stefan Tornquist (both have left MarketingSherpa since then) had suggested the same thing in their presentation. What does that have to do with lead generation and content marketing? Trust me, there is a connection. Let me explain.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [Presentation] How do You Sell Marketing Automation to Internal Stakeholders?
    by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Remember to make sure you have your presentation ready to go, including slides that explain the benefits and what the ROI will be for your business. Overcoming that is crucial.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 8, 2012
    [Presentation] The Naked Blog: Dress Up Your Words
    Hence the name,  Naked Stage : the presentation is devoid of any of the usual visual aids. What can you learn about  blog writing  and  content marketing  from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ). stories.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 16, 2014
    [Presentation] 7 Must-Have Skills for Today’s CMO
    In an organization that has existed for a long time, the need for change can present a challenge to the CMO. 'The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. met with several marketing professionals last night to discuss a pending CMO search.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, DECEMBER 21, 2011
    [Presentation] We Are All Mobile
    Brand Managers have historically aimed for consistency in the online experience and have strived to deliver a largely uniform presentation of their brands. By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2009
    [Presentation] Social Media and the Freedom to Hate
    This way, offensive remarks can be hidden when an editor may not be present to take them down. In this space I could not possibly examine all the issues and implications presented by the growing levels of commentary cruelty and the new efforts to control it.  My local newspaper is a toxic cesspool. . A community image? 
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Presentation] The Three E's of Boosting Sales Productivity
    'We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. 2) Effectiveness – making sure that sales reps are doing the right things and doing them well.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Presentation] 11 Apps Every Marketer Should Download
    It allows you to not only hear the presentation, but also see the presenter's screen. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! 1) Evernote. So how do you make sure you don't forget your next lead generation idea ? 2) Dropbox.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Presentation] How do I get a job in social media marketing?
    HR folks would tell you there are two ways to effectively switch direction on your career: 1) Within your discipline but outside of your company, or 2) Moving into a new discipline within your present company. In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week.  Tweet?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 7, 2012
    [Presentation] Providing 'Big Data' To Your Inside Sales Team
    With this in mind while managing a teleprospecting program, you should always maintain a firm grasp on how you are not only presenting program results but also just what you are presenting. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
  • THE ROI GUY  |  TUESDAY, JULY 8, 2014
    [Presentation] Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. 'According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2%
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Presentation] B2B Retargeting – Benefits and Pitfalls
    When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. 'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion.  Increase brand awareness.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 7, 2012
    [Presentation] How Does Your Inside Sales Team Deliver A Message?
    While we believe that we are endearing ourselves to the prospect, we may actually be making them less receptive to having a conversation with us if we don’t present our message in such a way that the value in spending a few minutes on the phone with us is clear to them. Why do people decide to hire us?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 3, 2012
    [Presentation] Looking On The Bright Side
    Opportunities don’t always present themselves clearly and in those instances I believe an individual must find ways to create their own opportunities. It seems like I am reminded every day, in one way or another, how this country is going through tough times. So throw off the bowlines. Sail away from the safe harbor. Explore. Dream.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Presentation] Savvy Week in Review: December 9
    YouTube created some new style templates this week that can make it easier to directly plug in and present your videos through Facebook and your website. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! Check out this short video post to see what is new.
  • GREAT B2B MARKETING  |  SUNDAY, SEPTEMBER 12, 2010
    [Presentation] Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan
    Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”.  Articulates the “primary” customer benefit. Motivates action.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2009
    [Presentation] Savvy Week in Review - November 20
    ways to keep audience attention during your presentation - by @OliviaMitchell Olivia Mitchell shares 7 golden rules for making sure you keep your audience enthralled and engaged from beginning to end Can Thanksgiving really be next week? Well, we're thankful for all of the great posts around the web. Here are our favorites this week.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Presentation] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
    Did he create a PowerPoint presentation for his management? 'Align sales and marketing for sales lead generation | Why It’s Not Working. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Presentation] The 3-Month Plan for Using Whitepapers to Generate Leads
    In the end, your whitepaper should present the problem, the solution, and offer an example of a client who used this solution to achieve results. Some of your prospects might prefer content in the form of a presentation over text. To do that, you need to demonstrate thought leadership, or a commitment to the target audience. right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Presentation] 3 Ways To Differentiate Your Brand in Search Engine Results
    Nowadays when we search for almost any informational search query, we are presented with results that show faces and author information of potential thought leaders in search results. 'B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Reviews.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Presentation] Your Website’s Four Most Important Pages
    What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value. 'Beyond your home page: What other pages demand attention? Don’t get me wrong, this is not meant to imply that your home page is not important.
  • FATHOM  |  WEDNESDAY, FEBRUARY 26, 2014
    [Presentation] The Importance of Establishing a Strong Brand Identity
    When an effective message is presented in a disciplined, passionate and consistent way, the whole becomes greater than the sum of its parts. Why it is so imperative to establish and define a brand image? First, you must understand that a brand is a promise. brand is an asset. page from the 2014 Fathom Brand Guide. Repetition.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Presentation] Tips for Mastering E-mail Overload - HBS Working Knowledge
    to review demo presentation. Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. agree.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Presentation] Marketing in a Downturn Part 2: Content, Content, Content
    Record your organization’s presentations at events and share them via social media. You could record your internal product experts demonstrating a useful feature of your product, or film your presentation at an event. Gave a presentation at an event? Read Part 1: Lead Generation and Nurture.). Know your Audience.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Presentation] 21 Fantastic Facebook Marketing Guides
    'Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Presentation] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 3, 2013
    [Presentation] SEO Panic: Google is breaking my (not provided)
    didn’t think you would but, I will present some ideas below that may help you retrieve some of the insight into your data that you so desperately crave. Rand Fishkin of Moz recently presented a few other ways to get more with less: When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Presentation] The Big List of 2011 B2B Social Media and Marketing Predictions
    We present this list, just as we present our 2011 predictions , not to predict the future and keep a scorecard to see who is right and who is wrong, but to help our readers spot trends, provide insight into what may already be happening in their industry and give them the understanding of where they should invest their resources.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Presentation] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. 'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. Sales Intelligence. Find News.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2011
    [Presentation] Marketing Metrics That Matter for High Performance Revenue
    Even as few as five key metrics can overwhelm your other colleagues and executives, so make sure you always present key takeaways with your numbers. Present as specific a call-to action as possible. by Jon Miller In this post-recessionary economy , industry market share is ripe for the taking. Enter the marketing metrics that matter.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [Presentation] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
    This will present a challenge for marketing organizations to step up their games and deliver more leads for less. by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives.
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Presentation] The five components of a successful thought leadership program
    Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Research the need.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Presentation] Where does Content Marketing Belong in the Social Business?
    Try the following exercise: just look at how many presentations your product managers, consultants and analysts have, how many white papers you have within your business or – if you are in an internationally active group – are available via “corp”? My default answer to responsibility questions is: “it depends”. Do you need those?
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Presentation] The 10 Best-Branded Companies on Instagram
    But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Presentation] When Content Formats Reach Their Peak: The Risk of Late Adoption
    When considering content effectiveness and impact, presentation makes all the difference. In other words, no matter how genius the research, thesis, and writing is in a piece of marketing content, if it's not presented in the right way, your message can fall flat. Got something? Pretty good, eh? But then something happens. Slideshows.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 14, 2011
    [Presentation] Sales Leadership: 10 Sales Kick-off Idea’s
    9.       Make sure each salesperson presents their “Business Plans” for the year, based upon the number of salespeople this can be done by breakouts into regions, smaller groups or as a single group. Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s. I know this because I am booked for five events already.  www.AcumenManagement.com.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 12, 2013
    [Presentation] 3 Lessons Macklemore Can Teach Us About Content Marketing
    At the end of the set , he was questioned by the presenter as to why he gives some of his music away for free, his response was simple and instantaneous;  “Spread it, get it out there to the people – then go play” What struck me was not just what he said, but the conviction with which he said it.  It is defined by many.
<< 1 2 ... 38 39 40 41 42 ... 80 81 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...