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  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Presentation] Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results
    Furthermore, users who are logged into Google+ will also be presented with an "Add to circles" button above the most recent Google+ search results, making it easy for users to find and follow Google+ business pages directly through Google.com search. It was only a matter of time. Marketing Takeaway. Connect with HubSpot
  • B2B IDEAS @ WORK  |  MONDAY, MARCH 28, 2011
    [Presentation] HUG ATL spreads the HubSpot love in Atlanta
    The passionate HubSpot presenters shared advanced tips and secrets with the rapt audience. Subsequent HUG ATL meetings will be scheduled bi-monthly through 2011, and will cover inbound marketing strategies and techniques using the HubSpot software via help sessions, demonstrations and virtual presentations from HubSpot in Boston.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 10, 2010
    [Presentation] B2B Seminar Eavesdropping: “Branding Schmanding”
    As the presentation progressed to the main topic, from the back row, Boomer muttered under his breath, “Branding schmanding. Closer to the Early Boomer demographic, the man seemed threatened by the progressive marketing seminar’s topic. “Feels like a 14-point Kromekote cover. Supercalendered.” Need sales?
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Presentation] Want an effective blog? Be a politician
    You need to attend events, write the posts, present the seminars, and do the networking. This weekend we walked in a parade in support of our current Governor who is up for re-election. At the end of the parade the Governor came over, thanked us all and posed for photos with those who participated. It's the same for any successful team.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Presentation] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    CD: In your new book, SNAP Selling, you present a Buyers’ Matrix. Jill Konrath wrote the first section of The Quintessential Marketing Automation Guidebook where she wrote a letter from Sales telling Marketing exactly what was needed to help drive revenue. If only companies were that brave. JK: Write good content. Educate the sales force.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 27, 2012
    [Presentation] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
    At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program.  I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes. It’s elegant in its simplicity. Thanks Ardath. Hope you find it helpful. Gain C-level Buy-in.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [Presentation] What I Learned About B2B Social Media In Memphis
    Chris Brogan’s presentation and my interactions with close to 100 B2B marketers and business owners reaffirmed my belief that B2B social media is just now moving from innovators to early adopters along the adoption curve. In his presentation, Chris Brogan mentioned he spends 60% of his time in Twitter search; listening. Sign up.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Presentation] Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment
    BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public. No such plan is required for BitTorrent.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [Presentation] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    If you want to make it easy for readers to share your blog posts socially—but find social media sharing tools such as ShareThis overkill because of the overwhelming number of options they present—here are simple code snippets to create custom sharing buttons for the most popular social networking sites. WordPress Themes and Plugins.
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Presentation] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    Just to the left of the video’s host Bree, we are always presented with five different topics to click on. Whether or not you currently use video marketing, you know it can produce incredible results for brands. But beyond talk of benefits, what strategies can you use to drive more qualified leads through the funnel with video?
  • HUBSPOT  |  THURSDAY, JUNE 30, 2011
    [Presentation] The Ultimate 8-Point Checklist for Remarkable Content
    Is the way you present information different than the norm? If your competitors are all presenting content in the same boring way, does your content break the mold and make you stand out because it's presented in a different format? We say it all the time: the foundation of inbound marketing strategy is remarkable content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 24, 2011
    [Presentation] The Importance of Thinking Outside-In
    View more presentations from Find New Customers, Inc. B2B Lead Generation | Think Outside-In rather than Inside-Out. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show. Great show! It’s a must-watch! How to do great marketing with (almost) no money. said “ Great.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 30, 2011
    [Presentation] Lead Nurturing Belongs in Your Recession Strategy
    Since Forrester Research said recently that 3 out of 4 companies using lead management software are only doing landing pages and email – th at means 75% are not doing lead nurturing or scoring. I’m pleased to present this guest post by marketing expert Ardath Albee.  B2B Lead Generation | Lead Nurturing. Stick to your story.
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 22, 2011
    [Presentation] Your Outposts: Going from centralized to a “decentralized federation”
    Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. One of those insights in particular struck me: Local pages drive 36% better results. with a solid strategy of course!]. Decentralized Federations.
  • SAZBEAN  |  FRIDAY, JANUARY 18, 2013
    [Presentation] Using SlideShare for Research and Blog Posts
    SlideShare is a place where speakers can upload the presentations from conferences, meetings, trainings etc. I won’t say that everything on SlideShare offers the best information, but I can tell you that about 80% of time – I can find valuable information and thoughts not typically found in blog posts, articles or news. News & Notes
  • SYNECORE  |  SATURDAY, FEBRUARY 16, 2013
    [Presentation] The Best Branded Content of the Week: February 16, 2013
    The thing I really liked about this was the unique presentation. It's been a busy week online, and social media has been buzzing with viral videos and valentines. This week, four big brands stood out as having the best content marketing campaigns. Honda – Innovator Series. think they were quite smart to do so. Have I said Google enough?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Presentation] The Best Free iPad Apps for B2B Marketers
    Dropbox ( iTunes link ) is the best way to sync documents between multiple devices, not just a way to get files, photos and presentations on your iPad without using iTuens. It connects to your social graph and presents articles that those in your network have shared. It is much more of a consuming device, rather than a creating device.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Presentation] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    You can also choose to create social media posts headers , presentations, or any custom dimensions. Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Canva is your one-stop shop for easily creating customizable designs. Design
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Presentation] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    Mike Volpe chimed in on the conversation with a link to the Science of Email Marketing presentation. by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. How’s that for the power of revenue cycle analytics?
  • SAZBEAN  |  MONDAY, MARCH 2, 2015
    [Presentation] How SEO Can Increase Search Engine Traffic To Your Website
    Search engines accomplish this through uniquely designed algorithms, complex mathematical methodologies that determine the order in which websites are presented after a search. There are nearly as many websites as there are stars in the sky. That’s the way it feels, at least. is that much more amazing. The importance of SEO is obvious.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 15, 2010
    [Presentation] Manufacturers: 6 Tips On How to Hire Independent Reps
    Some years ago, I sat through a workshop at the now dissolved National Independent Representative Association on this very subject; the conclusion of the presenter and the attendees was that the decision on who was to be anointed as the manufacturers newest agent was made within the first three minutes of meeting the rep!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Presentation] Drop the “Social” Prefix Already…It’s Just “Selling”
    Here’s my rule of thumb for the present: s elling is 40% phone, 45% email, and 15% social. (I’ll wait a moment while you add that up to make sure it comes out to an even 100.). Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. Beautiful.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Presentation] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    by Joe Chernov | Tweet this Next Wednesday, I will be presenting on a WOMMA webinar alongside the association’s attorney, a key member of the Public Relations Society of America and an assistant director from the FTC. We hope to see you next week at the WOMMA webinar. The free session will be held on September 21st at 3:30 PM ET.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 8, 2014
    [Presentation] What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic?
    It can easily be presented as a short list. B2B marketers are trying to produce and publish more content than ever before. More social media channels mean more content. More followers mean more content. More content from others means more content. And ever increasing goals mean more content. Blog posts masquerading as ebooks.
  • SMALL MANUFACTURER BLOG  |  MONDAY, SEPTEMBER 30, 2013
    [Presentation] For Freelancers: How Referring a Gig Paid Back 10-Fold
    But as I stood in front of the board making my presentation, I kept thinking, “Why am I doing this?” Earlier this year, I got a call from a nonprofit organization. The board was looking for someone to manage their social media campaign. It It sounded like a fun gig — plus it was pretty significant in scope. The problem?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Presentation] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. To learn about the BMA, please watch this video. What can the BMA do for you?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Presentation] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Coffee-loving content marketers will appreciate this mug. A Few More Ideas for Content Marketers… Because your favorite content marketer deserves more than 20 presents. FRIENDLY REMINDER : Gift-giving season has arrived. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). Wrist Warmers.
  • VOLACCI  |  TUESDAY, SEPTEMBER 17, 2013
    [Presentation] Boost Your Content Marketing With Bold Storytelling
    While the story stands well on its own, the narrative is made more impactful by the art of its presentation. If you want your customers to take some action, don''t just ask them to do it-- present them with a compelling narrative about why they should. But what is it about the narrative that makes it such a powerful marketing tool?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Presentation] Does Your B2B Website Content Create Competitive Advantage?
    Present a call to action that makes sense as a next step for their customers. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned. Which of our solutions is best for you?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Presentation] Does Your B2B Website Content Create Competitive Advantage?
    Present a call to action that makes sense as a next step for their customers. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned. Which of our solutions is best for you?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Presentation] 10 Marketing Lessons from DemandCon
    He’s presenting at the 140 Social Media Conference on Long Island today and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | 10 Marketing Lessons from DemandCon. wasn’t at DemandCon , but Matt Heinz of Heinz Marketing was and he wrote a great post. Thanks for sharing it with our readers, Matt.
  • MARKETING INTERACTIONS  |  SATURDAY, OCTOBER 3, 2009
    [Presentation] Design Lead Nurturing Programs to Drive Sales Webinar
    I'll be joining Michael Webb to present a webinar to help marketers and salespeople learn how to create a nurturing program that produces more sales opportunities on Thursday, October 8th at 11AM Eastern. We'll be discussing: The Nurturing Cycle. How the Buying Process has changed. Mapping content to buying stages. And much more.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 30, 2013
    [Presentation] The New Rules of Lead Generation: Book Review
    First, the author presents the reader with the AIDA framework, a model that every marketer should know. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review. The author, David T. Scott, is the founder and CEO of  Marketfish , a data management and lead generation platform.
  • BUYEROLOGY  |  FRIDAY, MARCH 25, 2011
    [Presentation] Four Challenges Market Research Faces Today
    know I have and some of you have sat through presentations with beautiful slides and graphics of graphs but leave with that sinking feeling in your stomach that you really did not gain any new insight that is going to help to drive strategy. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.
  • BUYEROLOGY  |  SUNDAY, MARCH 20, 2011
    [Presentation] Informing Content Strategy with Buyer Persona Development
      Presently, there appears to be multiple meanings and uses for each of the terms content strategy and content marketing.  Image by Krista76 via Flickr. The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and traditional media.      Related articles.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2011
    [Presentation] How do you coordinate social media in a large organization?
    In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. Image via Wikipedia. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".
  • VOLACCI  |  MONDAY, NOVEMBER 11, 2013
    [Presentation] Press Releases Aren’t Your Grandpa’s Marketing Tool
    Think about it: especially for brands who don’t have much presence in the SERPs aside from website, social media, and then unrelated mentions, publishing press releases is a great way to increase the information about your brand that is present on the internet. Boost SEO. Build Brand Identity. Outweigh Negative Reviews. Keep Content Fresh.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 7, 2011
    [Presentation] Can You Doctor Customers’ Quotes?
    They're true accounts of a customer's experience, and as producers of case studies, we need to maintain integrity by presenting true stories. In journalism, a person's direct quote is sacred. What's said is said, and any journalist with integrity doesn't change a word. It's marketing. There's what the customer said. In short, a little.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 6, 2013
    [Presentation] The Social Media PR Battle
    During the examination, she used a home kit and found lead present on a bolt on a baby food blender made by Baby Bullet. Guest post by Megan Totka. Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? In a crisis situation, how long until people expect an answer?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Presentation] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Visa’s #GOINSIX campaign, presented by Matt Rednor of MRY, illustrated that short bursts of action-oriented content attracts and engages consumers. by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort. 
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Presentation] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    In this infographic from The Social Wrap by Ben Martin , we are presented with a “cheat sheet” that can aid us in building a daily social selling procedure. Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Step 2. Step 3.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Presentation] The Power of Human Content: Virgin America’s New Safety Video
    In fact, I’m waiting for the day a flight attendant calls on me to give the pre-take off presentation. I’m pretty confident I could recite them word for word. Most of us “veteran travelers” have them memorized. Please be sure to secure your own oxygen mask before assisting others.). Virgin America Takes Human to a New Level. minutes!
  • STORIES THAT SELL  |  FRIDAY, SEPTEMBER 10, 2010
    [Presentation] Nuture Leads – Feature Customers on Webinars
    Do you think the customer’s personality would lend itself well to a webinar presentation? This morning, a perfect example of customer case studies in action arrived in my inbox. Once again, the power of letting the customer say it for you shines through. It provides credibility, education and validation.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 27, 2014
    [Presentation] 6 Tips For Using Video to Tell Your Story
    Producing and using video content effectively has been a popular conversation topic around the Sonnhalter office. I had the opportunity to attend a presentation on storytelling with video by Chris Miller, director of the Akron Digital Media Center and editor of the Akronist.com. By Rachel Kerstetter, PR Engineer. So, again, shorter is better.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Presentation] How Google's Change to Gmail Images Affects Email Marketers
    The original sender client then loads Google for the images, and Google gets them from the sender''s sourced server to present the email to the user. Because we do not presently tell you how many times someone opened a given email, for HubSpot customers, the impact here will be minimal. How big a deal is this? What Others Are Saying.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Presentation] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” ” phase. 90% of Inc. by Social-Hire.
  • BUYEROLOGY  |  SUNDAY, JULY 10, 2011
    [Presentation] The Future of Buyer Personas is Social - Part 2
      Training programs still continue to be focused on finding, probing, presenting, and the likes all aimed at persuading a buyer to hear what a company has to say.  Image by daniel_iversen via Flickr.   Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II.  Related articles.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Presentation] Our Favorite Internet Marketing Blog Posts of 2012
    Is Presentation More Important Than Content Itself? link] searchengineland.com/is- presentation-more-important- than-content-itself-123427. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never stop learning and sharing. Casie Gillette. link].
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Presentation] 4 Marketing Roadblocks to Customer Obsession
    And to make matters more complicated, software suites that offer color-coded charts and real-time analytics often present a slew of additional challenges that marketers don’t have time to spot or configure in ways that make more business sense. Limited access to our “characters”. And let’s be honest. Data takes time to analyze.
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Presentation] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    The better news: it was a visible first, small step toward evolving a blueprint for participation and understanding of the business advantages presented by the new, social media tools and channels. With coverage now rolled up and analytics presented,  conversations have turned from “starting” to “sustaining”. . The Big Lesson Learned.
  • LEADSLOTH  |  MONDAY, AUGUST 23, 2010
    [Presentation] MarketingSherpa B2B Marketing Summit
    Also, MarketingSherpa team members like Brian Carroll and Sergio Balegno are known for their excellent presentations. San Francisco: October 4-5 / Boston: October 25-26. Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. DIY Lead Scoring – Melissa Centrella from Virgin HealthMiles.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Presentation] 5 Social Media Tips to Enhance Engagement
    An educational SlideShare presentation. Editor's Note: Today's post comes courtesy of Helen Nesterenko , the founder of Writtent.com , the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Congrats! Then what?
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Presentation] Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
    Ultimately, if someone is going to spend time to fill out a form and give you information on their opinions and beliefs, they are going to take advantage of a promotion that is presented to them after the fact … we weren''t surprised that more than 4 out of 5 people converted on a landing page after taking a survey.
  • B2B MEMES  |  TUESDAY, APRIL 5, 2011
    [Presentation] Journalism, Aggregation, and Doing Things with Words
    What she objects to, beyond his “aggressive tone” (which we’ll come back to), is his “semantic land-grab” in “redefining the word ‘aggregation’ to cover all forms of information management and presentation.” As she puts it neatly in her title, “Words mean things: no, all journalism is not aggregation.”. Three writers in particular stand out.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Presentation] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    During our Online ROI Summit , marketers from D-Link presented a case study about lead nurturing. In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Note: 70% of survey respondents are in technical roles; 30% are business decision makers). Q.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 16, 2013
    [Presentation] 11 Smart Content Marketing Tools for Every Budget
    Slideshare – Often overlooked, Slideshare is an effective place to share PowerPoint (or another program) presentations with anyone who’s interested. Besides presentations, because not everyone does them, you can also share documents, PDFs, videos or webinars. Good news! Get Ideas. Cost: Free. Cost: Free. Cost: Free. Organize?. Create.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Presentation] Big Changes to Bing Means Improved User Experience, Continued Growth
    32% of the share of telecommunications clicks from the paid search industry occur on Bing, 31% of financial services clicks, 28% of retail, 34% of Auto, and more (see image below from their PPC Hero presentation). This past week our Bing Ads account rolled out the new interface. In my opinion, this is an excellent change to the Bing platform.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 30, 2012
    [Presentation] Your customers are talking. Are you listening?
    learn more about arming yourself with business and marketing intelligence you won’t find anywhere other than the social web with Radian6 watch the video below.There’s no better time to listen than the present. “If Content Marketing is King, then Social Media is Queen.” agree. Companies today ignore social media at their peril.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 12, 2014
    [Presentation] Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference
    The 3-day conference was jam packed with content – featuring 79 speakers and presenters leading 41 sessions—three pre-conference programs, nine panels, 12 keynotes and 17 firestarters. Someone at the conference referenced the amount of information presented was like drinking from a fire hydrant! By Matt Sonnhalter, Vision Architect.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Presentation] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". The first point of that presentation? My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. Bored yet? Screw sexy.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Presentation] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    David McClellan presents an outstanding to optimizing all of the elements of your Twitter profile (name, bio, avatar, URL and feed) for search. While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. And much more. Crabs.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Presentation] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Create compelling content by inviting thought leaders within your organization and externally to present educational information that addresses the questions of your target audience. Follow Kathryn on Twitter at @KKilner. Where.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Presentation] We're Hiring: 3 Customer Support Specialists
    Excellent communication (oral and written), interpersonal, organizational, and presentation skills. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Positions are to be at our home office in Atlanta, GA. Manage the customer on-boarding process.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Presentation] When Press Releases Do (and Don't) Help Your Marketing
    But even more important than presenting your story with interesting soundbites -- yes, there's more to success here than just quality content (gasp!) -- you need to get your timing right. When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. years ago. Why is that?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Presentation] Savvy Week in Review - August 19
    P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. We're going to have some fun. ;).
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Presentation] The Promise and Perils of NPS
    The presentations I saw at the conference are not about survey techniques or research methods, but about how companies orient their corporate focus around and then truly deliver an exceptional customer experience. ( SEC Members , see what drives an effective customer experience.). and Satmetrix. There are a lot of ways to misuse NPS as well. 
  • SYNECORE  |  THURSDAY, FEBRUARY 13, 2014
    [Presentation] Networking Doesn’t Just Develop Your Career: It Develops You!
    His presentation will cover the ins and outs of integrated digital marketing, from social media to email campaigns to web design. It’s not what you know; it’s who you know. Those are famous words in the land of business connections and job hunting. And those words directly apply to the art of networking. At the Event. SyneCore’s Networking.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Presentation] 9 Indispensable B2B Social Media White Papers
    This eBook defines content curation and presents processes, best practices and case studies to help B2B marketers differentiate their brands and gain competitive advantages through content marketing and curation. 8. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Presentation] The 4 Cs of Social Media
    Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. It was great meeting you and so happy you enjoyed the presentation!
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Presentation] 6 Lead Scoring Lessons for Better Lead Conversion
    Recently, we had the opportunity to present a webinar detailing six key lessons we’re learned in deploying lead scoring. Sales needs to trust that the leads that are presented can be called in a timely manner without having to do a lot of back research in your system.  The lead scoring caveat. sales rep might get an alert about this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Presentation] Case study: A marketing strategy when you have nothing to sell
    This presents the marketer’s nightmare scenario: Having no product to sell. The dismal outlook at Lake Tahoe. guest post by {grow} community member Tiffany Brown. The Reno/Tahoe area is currently experiencing one of the driest winters on record — a mere 1.5 inches of snow thus far in the 2011-2012 skiing season. Last year, 7.6
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Presentation] 13 qualities of a good social media voice
    On the other hand, if you’re only trying to reach the techies, jargon may be expected, as marketer Jed Sundwall points out in this excellent presentation, Finding Your Social Media Voice. After all, the tools themselves are dead simple. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Presentation] How to Get into Hot Water With Mobile Marketing
    The 4 P’s of FTC Disclosure: - Placement (Place disclosures near the claim they’re qualifying.) - Proximity (Users shouldn’t have to scroll or zoom to see disclosure) - Prominence (Make it pop.) - Presentation Order (Make it “unavoidable” that consumers see disclosure before they can “Add to Shopping Cart”). Talk about a captive audience.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Presentation] Why Website Optimization Trumps Search Engine Optimization
    Content - This can be text, video, images, slide presentations. Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. But they are different. They have a lot in common. Wendy Piersall.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Presentation] How to Tame Panda and Penguin with WPO
    Such content can and should also be shared socially, reprinted (where allowed and with permission), and repurposed in other formats such as white papers, blog posts, and online presentations. Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. WPO Tactics for Panda and Penguin. Guest blogging.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    Created and presented by:    . What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
  • FATHOM  |  THURSDAY, JANUARY 9, 2014
    [Presentation] Marketing for Universities: SEO Ranking Factors
    Making sure diversified content is present both on – and – off site ensures a higher chance or achieving top rankings. Search engines update their algorithm over 100+ times a year, meaning there is no perfect recipe for obtaining the first organic result. Higher performance metrics earn universities higher rankings.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Presentation] [Ebook] How to Sell Marketing Automation to Your C-Suite
    This person is most likely on board with marketing automation, but that doesn’t mean you won’t have to present your case. Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? The CEO.
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Presentation] Six Ways to Search-Optimize a Blog
    But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Fresh content. Syndication and blog directories.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Presentation] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. SlideShare - SlideShare is an online social network for sharing presentations and documents. On the web today, things change fast. An example of this is the Twitter API.
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Presentation] This Week in Digital Strategy 10.4.13
    But the data presented was largely anecdotal. Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies. Our own Brett Borgeson wrote a great piece as a guest blogger about the SMAC Stack for MITX.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 28, 2009
    [Presentation] 5 Secrets of Creating Successful Marketing One-Sheets
    In fact, when I’ve done presentations on one-sheets in ProVisor groups, I’ve asked the members, “You just heard thirty elevator pitches – what do you remember?” I get a bunch of blank stares at first, and then someone may remember something funny, someone else remembers a catchy tagline or perhaps a niche market that someone serves.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2015
    [Presentation] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
    Sitting in on typical sales presentations and you can see that most are product pitches or pseudo-solution selling, asking a few questions and then jumping into canned “death by PowerPoint” presentations. increase for the year. However, this year is the first time the growth has turned negative, and should warrant even more attention.
  • MARKETING INTERACTIONS  |  SUNDAY, SEPTEMBER 27, 2009
    [Presentation] Content Marketing for Product Customization
    Several insights presented through the research had me thinking about how marketing custom and unique solutions plays out in the B2B marketplace. Ability to express preferences: When presented with information about something new, we can often visualize the meaning, but have difficulty verbalizing our thoughts and reactions.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Presentation] The Big Content Marketing Fail: How Much Content Do You Need?
    And some present it to the world as the next big thing. This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. In 2001, I acted as the administrator of a small company , called WebWare. In fact, they still are close to zero, obsessed as we are by reach.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Presentation] The Psychology of Stories: The Storytelling Formula Our Brains Crave
    When we consume uninteresting information, like listening to a presentation with boring bullet points, a certain part of our brain called the Wernicke’s area is activated to translate the words into meaning. This digital age means that you have a lot of flexibility in how you present your story, as well. Forget virtual reality.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Presentation] 5 Ways to Boost Your B2B Marketing into Overdrive
    Often, your sales team is not even present for much of this process. B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. You need a new approach. What size is the company?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Presentation] The CMO Guide to Building a Data-Driven Marketing Team
    Such capabilities begin in effective interpersonal communication and extend to listening and group facilitation skills across a full platform of modalities: electronic communication, telephone and face-to-face conversations, group presentations, and so on. But how do you do it? Hire the Right Kind of People. Business judgment. Accountability.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 27, 2012
    [Presentation] If Content Is King, Then What’s Queen?
    Your content presentation is the clinching factor that holds an audience’s attention long enough for you to grab them with your actual content,” he says.  “It doesn’t matter how mind-blowingly original or well-crafted your content is: If your audience doesn’t stick around to consume it, why bother creating it?”  Wikipedia.org/Alan Light.
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Presentation] Two simple B2B marketing ideas I wish I’d thought of.
    FAQ’s are more typically used on consumer product Web sites to present product information in an easy-to-use, accessible format. Sometimes I find the simplest things the most impressive. Simple Idea #1: I discovered the first one when I was doing some online research and came across the Delivra site. Save it. Print it. Share it.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Presentation] How to Crush the Competition With Inbound Marketing [#KillingIt]
    The first presentation I caught was HubSpot CEO Brian Halligan's "Killing It: How Inbound Marketing Can Help Your Company Crush the Competition." This includes blog posts, videos, and releasing presentation slide decks on SlideShare. In fact, three are resting on the table in front of me right now as I type. His opener? Create content.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Presentation] Wikipedia Management for Dummies
    Now, last Friday I presented a webinar on Wikipedia management entitled A Step-by-Step Instruction On How To Manage Your Wikipedia Page and have tried to adapt that webinar into this blog post. “Why should I?,” ” No you can’t. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Presentation] The new ABCs of Selling: Always Be Challenging!
    This week, CEB held their annual Sales and Marketing Summit, with 1,200 celebrating all things and revealing some of the latest research on how to more effectively evolve your sales and marketing for a new breed of buyer. The key? Many Points of Value Did you know that the average deal now has 5.4 decision makers? potential “No’s” in every deal.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Presentation] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    Fast forward to the present. Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Back then, personalization in the consumer market involved little more than inserting a first name into a login page or email. Left image: regular website.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    [Presentation] How to put the "Viral" in B2B Marketing Viral Campaigns?
    While it was about technology, it wasn’t a boring bytes and bites presentation. Look, you can’t film a woman getting punched and you may not be able to do a slick video presentation with a hologram. Does viral work for B2B marketing? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Presentation] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    As Spotify presents their data on the year in music, they encourage users to listen to the playlists and follow top artists and songs. Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data. We love to know about our activities — who did we talk to? What did we tweet about and search for? Build Your Brand.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Presentation] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. Interesting, relevant content presented in an engaging manner will then ensure good readership. HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. Define value creation. How do you define value?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Presentation] The Sad Death of the Truth
    He presented “How to Build a Great Personal Brand&# at the 140 Social Media Conference on Long Island on May 26th and will appear on Sales Lead Management Radio on June 9th. (We changed our template in this blog. Hope you like our new one. Every day I’m bombarded with lies, misrepresentations and half truths. What about you?
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Presentation] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Staying engaged with customers after the sale presents many opportunities to learn from them. Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! Make New Friends.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Presentation] 10 Marketing Leaders Distinguished by Industry Expertise
    Well, given the ability of any buyer or consumer to fact check, verify, of challenge any information presented to him or her, it’s never been more important to practice what you preach, and walk the walk of the talk you’re talking. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. Industry: Manufacturing.
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