JUNTA 42 | TUESDAY, APRIL 3, 2012
[Presentation] How to Create the Apple Store Experience for Your Own Brand
After going on the road for a workshop or a presentation, I usually check out of the hotel and cab it to the airport, trying to make it home for some quality family time. My youngest son Adam experiencing the Apple Store for the very first time. This Friday was a different story. Creating the Apple Store Experience through Content Marketing.
HUBSPOT | WEDNESDAY, JANUARY 25, 2012
[Presentation] 8 Creative Social Media Tactics to Conquer Local Competitors
Large companies have found ways to try work around the problem this presents for community managers who are clearly located elsewhere, while local businesses have a unique opportunity that doesn't often present itself in the face of giant corporations. And here are 8 creative ways to begin that cost you nothing but your time! Location!
FATHOM | WEDNESDAY, NOVEMBER 6, 2013
[Presentation] 7 Ways Manufacturers Can Make the Most of LinkedIn
This presents a great way to reach your target audience. If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. Establish a Company Page. In addition, you should have multiple banner images. Be resourceful!
WRITTENT | SUNDAY, NOVEMBER 30, 2014
[Presentation] 9 Must-Use Writing Strategies [+Examples]
If your subject is as old as time itself, present it in a modern, relevant light. Image source. Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Captivating Opening Sentence. Sense of Direction: The Opening Paragraph.
FATHOM | TUESDAY, JANUARY 21, 2014
[Presentation] Thoughts on Human Marketing
Waldow’s Dreamforce presentation ). On the other hand, maybe it’s not so simple: The business imperative to create a customer often presents a commercial conflict. No, this is not a blog post about human trafficking or celebrity self-promotion, despite the ambiguous title. Actually, that’s the wrong question.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Presentation] How Pandora Leverages Personalization in Email Marketing
His presentation at MarketingSherpa's 2011 Email Summit highlighted personalization as the key component not only of the product itself, but also of the product's marketing. In Pandora's case, this key element is personalization and it is present in most marketing initiatives of the company. Are you a Pandora listener?
MODERN B2B MARKETING | WEDNESDAY, APRIL 1, 2015
[Presentation] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
When people perform searches within Google, or visit sites on Google’s remarketing network, they will automatically be presented with ads that are relevant to their industry, which convert at a higher rate. But, there’s good news: we are one step closer to cracking the code. Let me break down what this means for you. Show Me the ROI!
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Presentation] 48 Phenomenal SEO Guides, Tips & Tactics
Cyrus Shepard presents “a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while producing richer content for your audience” in this graphical guide covering keyword research, keyword relationships (position, frequency, distance), internal links, semantic markup, page titles and more.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 29, 2012
[Presentation] Creating an inclusive social media event
Where else will you hear inspiring presentations on the spirituality of social media, or how social media saved a bankrupt business? A few years ago, I was speaking at a social media event in New York. student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!” Chris Brogan. Gary V.
B2B MARKETING INSIDER | THURSDAY, MARCH 24, 2011
[Presentation] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
And when they present it, we say “Nahhhhh! I think we should be in these other publications because I think that’s where our audience hangs out. Avoid The Ego Trap In Digital Marketing. mean there were what 3 TV stations, a local newspaper or 2 and some trade pubs. How hard could it be? Don’t Label Your Audience.
MODERN B2B MARKETING | MONDAY, AUGUST 13, 2012
[Presentation] The 8 Step Guide to Making your First Local Event a Massive Success
Broader afternoon gathering, featuring presentations from local thought leaders. Quick-follow up: At the end people got CDs with content but not the presentation slides. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. State of Event Marketing, July 2011). To Interact with Customers and Prospects.
BIZNOLOGY | WEDNESDAY, MAY 21, 2014
[Presentation] Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals.
ONPATH | WEDNESDAY, JULY 4, 2012
[Presentation] NEW App - Add To Campaigns (Multiple Campaign Picker)
In September 2012, Nash will be a presenter at Dreamforce's Developer Track. Check out our new app for #salesforce #cloudforce #enterprise #flexforce developed by our talented Salesforce MVP and Salesforce Developer, Nash Zgonjanin. This is the 3rd app he's developed. Follow him on Twitter @NZgon and Linkedin. Get The App Here. About OnPath.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 9, 2011
[Presentation] Savvy Week in Review: December 9
YouTube created some new style templates this week that can make it easier to directly plug in and present your videos through Facebook and your website. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! Check out this short video post to see what is new.
HUBSPOT | THURSDAY, DECEMBER 16, 2010
[Presentation] 101 Marketing Charts and Graphs [Data]
View more presentations from HubSpot Internet Marketing. Marketing data rocks. At HubSpot we love sharing new marketing data and believe that it helps all of us make better marketing and business decisions. We have created a slide deck with 101 valuable and actionable pieces of inbound marketing data. 101 Marketing Charts.
VOICE-BASED MARKETING | FRIDAY, AUGUST 15, 2014
[Presentation] Chicago Startups: We Stick Together
As mentioned above, each student in the graduating class is given 60 seconds to pitch themselves to an audience of CEOs and talent managers, and the 24 students that presented were a diverse cast of rock stars. She’s right. And these students will find employment. The Startup Institute has built something cool. General
SALES LEAD INSIGHTS | MONDAY, FEBRUARY 8, 2010
[Presentation] B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
As one of the presenters I can promise you that you and your fellow attendees will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing. Join us and take your marketing and lead generation to the next level. No product pitches. Just learning.
ACSELLERANT | MONDAY, MARCH 24, 2014
[Presentation] Attention is Your Most Precious Sales Asset
Picture yourself in front of a prospect giving an initial sales presentation. As you begin, they’re focused on what you’re saying. This is where the rubber meets the road – all the resources spent on bringing a product to market succeeds or fails in the (steadily shrinking) few minutes during which that prospect is willing […].
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 3, 2013
[Presentation] Inside Sales Reps: Show a Strong Sense of Urgency Like the Bruins
For example, they stay late, come in early, present new ideas, develop new messaging templates without being asked, and the list goes on. I love playoff hockey. especially love it when the Bruins are winning. sense of urgency is something that athletes possess; it’s definitely something inside sales reps need to possess as well.
CONVERSIONATION | SUNDAY, JUNE 3, 2012
[Presentation] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
Where IAB, as an association that wants to defend the online ad industry, obviously presents the results as very rosy, the underlying realities can show an entirely different picture. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 2, 2011
[Presentation] The Sights of Dreamforce 2011
View more presentations from Marketo. by Rick Siegfried I finally did it. lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. With a record 45,000 registered to attend, the experience of Dreamforce can’t quite be put into words.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, NOVEMBER 4, 2011
[Presentation] Social influence and social media activism
In fact not only do they slice, dice, and dissect every word, photo and video you post in order to present you to advertisers, they OWN your information. I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. No compromise.
ILLUMINATING THE FUTURE | TUESDAY, JULY 16, 2013
[Presentation] Crafting Your Signature Story
You have to present a Signature Story that addresses the breakdown your buyer may be experiencing -– and the breakthrough solution that can address it. You have to vividly clarify the potential consequences of sticking to the present state. So what is a Signature Story? Your Signature Story should offer a proven path forward.
DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 17, 2010
[Presentation] Text “WhoCares?” to 66863
Mobile marketing is about having a compelling offer that can be presented to a business person where they are at that moment – at a tradeshow, an event, or just passing by a billboard – and compel them to take an action. Is Text Messaging Relevant for B2B Marketers? Why Text Message? First, let’s look at why text messaging is popular.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JANUARY 6, 2014
[Presentation] BrightInfo: Content Recommendations Made Simple
The recommendations can be presented on a fixed area of a page or as a pop-up. I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. The system has several dozen clients.
MARKETING CRAFTMANSHIP | SUNDAY, SEPTEMBER 15, 2013
[Presentation] Make Your Corporate Anniversary Worth Celebrating
Client / Employee Gifts – If it’s deemed appropriate to give an anniversary gift to long-time clients, employees or suppliers, these gifts should be personalized and delivered in a very personal manner; either presented individually and in person, or accompanied by a customized letter from the CEO, managing partner or owners.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010
[Presentation] Best Social Media Stats and Market Research of 2010 (So Far)
According to a Burson-Marsteller study , 79% of the Fortune 100 are “present and listening on at least one social networking plaform. And 85 percent believe “companies should not just present information via social media, but use it to interact and become more engaged with them, according to Paul Dunay. More than 1.5
SAZBEAN | MONDAY, MAY 7, 2012
[Presentation] Social Business: Where It’s Been & Where It’s Going
“Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). The best of “social business” is yet to come in my opinion and we have a lot of work to do in between.
SAZBEAN | WEDNESDAY, FEBRUARY 1, 2012
[Presentation] Why Blogging Isn’t Growing Your Business (and What to Do About It)
The above challenges really were just addressable symptoms presenting themselves from the larger malady – they hadn’t established a content strategy that showed them direct return on investment from their blogging efforts. This came as no surprise – I know they occasionally read our blog and can see that we are passionate on the topic.
HUBSPOT | THURSDAY, SEPTEMBER 5, 2013
[Presentation] How to Write an Introduction [Quick Tip]
Component 2: Present the Reason for the Post''s Existence. Blink. Blink. Blink. It''s the dreaded cursor-on-a-blank-screen experience all writers -- amateur or professional, aspiring or experienced -- know and dread. And nowhere does it plague writers more than when they''re writing their intros. Can''t you just dive in and write it? Worst.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 3, 2014
[Presentation] 5 Social Media Tips to Enhance Engagement
An educational SlideShare presentation. Editor's Note: Today's post comes courtesy of Helen Nesterenko , the founder of Writtent.com , the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Congrats! Then what?
HUBSPOT | SATURDAY, JUNE 20, 2015
[Presentation] New Data: Should You Include Social Media Icons on Your Homepage?
And with all the potential design features to include on a homepage, the relevancy of social media presents an interesting discussion for many marketers. This post originally appeared on inbound.org and is reprinted here with permission. Deciding what to include on your homepage, however, is an endless conversation amongst marketers. Twitter.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 25, 2013
[Presentation] Dreamforce 2013: We Came, We Saw, We Conquered!
Kudos to Brian Kelly, James Hong and Nirav Bisarya on doing a fantastic job with presenting and Q&A! Wow, what an amazing Dreamforce 2013 last week! What could be more exciting than 130,000+ attendees, 4,500+ C-level executives and 350+ partners at the world’s largest software conference? Below is a recap of key highlights.
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[Presentation] B2B Retargeting – Benefits and Pitfalls
When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion. Increase brand awareness.
SALES CHALLENGER | SATURDAY, JUNE 29, 2013
[Presentation] Should You Videotape Coaching Sessions?
Coaching presents a valuable opportunity for videotaping for a number of reasons. Videotaping to enhance learning is a familiar idea; teachers are often encouraged to record and evaluate their lessons in order to identify opportunities for growth. Bad coaching can decrease staff engagement by 17% and actively degrades performance.
MODERN B2B MARKETING | TUESDAY, JANUARY 27, 2009
[Presentation] Marketo's Secret Sauce for Demand Generation
frequently get asked to share how we achieve these marketing results, so I recently presented a fact-filled webinar titled Secret Sauce for Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. How we present marketing forecasts to the board. Growth in our organic awareness.
LEADERSHIP | TUESDAY, JANUARY 7, 2014
[Presentation] 3 Steps to Establish Thought Leadership with Your B2B Blog
Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. Interesting, relevant content presented in an engaging manner will then ensure good readership. HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. Define value creation. How do you define value?
HUBSPOT | THURSDAY, JANUARY 19, 2012
[Presentation] 9 Questions You Need to Ask When Developing Buyer Personas
Even working with C-level executives presents unique challenges; they might have shorter attention spans, spend less time learning and researching, and have different goals than a lower level employee. Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. To Google?
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 28, 2010
[Presentation] Nobody Reads. Get Over It
If you present your sales strategy as a graphic novel, they won’t read it. It’s really not unusual to find people crying in the ladies room at work. Often it has to do with boyfriends, football pools or American Idol. Such was the issue of the lady sniffling away in the stall next to mine the other day. How fu*king hard is that?”.
SALES LEAD DYNAMICS | WEDNESDAY, NOVEMBER 17, 2010
[Presentation] Specialize. You’ll Grow Faster.
When you talk with me, present a detailed solution to my problem and relevant case studies to back it up.”. . Do you want to you want to grow nine times faster and be 50% more profitable than your competitors, and still spend less on marketing? I thought so. In that case, Lee Frederiksen and Aaron Taylor have one word for you: Specialize.
HUBSPOT | WEDNESDAY, FEBRUARY 4, 2015
[Presentation] How Grabble Is Changing the Face of Ecommerce
Users are presented with a profile and can either swipe left to dismiss or right to explore further. We think it’s pretty cool when a company can offer something new to the ecommerce realm. Selling is nothing new, but we’re still exploring the vast possibilities available selling online. That’s why Grabble has us pretty excited. Ecommerce
BLOG MY CALLS | MONDAY, JANUARY 6, 2014
[Presentation] Guest Post: Retargeting 101, Amplify Your ROI
THE ROI GUY | SUNDAY, MARCH 1, 2015
[Presentation] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
An interview we did a couple of weeks ago with Jim Ninivaggi, the head of SiriusDecisions Sales Enablement practice and one of the key presenters at the event, reveals that in today’s competitive B2B market, it’s really difficult to distinguish yourself on the basis of your company, product, service or price any longer. futureguru). The key?
SMALL MANUFACTURER BLOG | FRIDAY, JULY 13, 2012
[Presentation] The Very, Very, Very Expensive Crowdsourced Logo
One, we weren’t sure if the Boston Bar Association presented this saga as something to be celebrated or as a cautionary tale of woe. Back in April 2012, a colleague of mine sent me a link to a post on the Boston Bar Association blog. startup law firm decided to use Logomyway.com to crowdsource a new logo. The contest began April 11.
HUBSPOT | TUESDAY, SEPTEMBER 3, 2013
[Presentation] Put Your Inbound Knowledge to the Test With the Marketing Trivia Game
After the team provides an answer, you''ll need to click into the presentation once to reveal the answer. School is back in session. Whether you miss the days of fresh notebooks and new outfits or are thrilled to have the academic chapter of your life long gone. there''s always room for a little learning and a little fun. Introducing.
MARKETING ACTION | MONDAY, OCTOBER 21, 2013
[Presentation] How to Attract New Customers – i?marketing (Part 2)
Content, as we define it in content marketing, is: The presentation of information – for a purpose – to an audience – through a channel. Visit the Act-On Center of Excellence to get the whole Attract presentation. Watch the Attract presentation. Editor’s Note: Our first regional i ? Personas. Content. Reuse, recycle.
B2B MARKETING TRACTION | THURSDAY, JUNE 4, 2015
[Presentation] 30 Creative Ideas for Your B2B Video Marketing
video of your best sales presentation. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. video of your company party.
HUBSPOT | MONDAY, MAY 7, 2012
[Presentation] 11 Apps Every Marketer Should Download
It allows you to not only hear the presentation, but also see the presenter's screen. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! So how do you make sure you don't forget your next lead generation idea ? With Evernote , of course!
HINGE MARKETING | THURSDAY, AUGUST 7, 2014
[Presentation] What Does Your A/E/C RFP Response Really Look Like?
Instead, you might hear something like this: “Well, your proposal/RFP presentation pieces make your firm look dated. You know you’ve done great work – it’s right there in the presentation. The sum of these experiences will define your identity in the eyes of prospects and clients. The Lost Bid. That’s it.
SALES CHALLENGER | WEDNESDAY, APRIL 13, 2011
[Presentation] Moving Customer Conversations Beyond Price (Part 3)
Follow the identification process and activities presented below to vet your list of competencies (a list uncovered by completing the activities in Step 2 ) for true differentiators. (This post is the third and final piece in our three-part series about creating compelling sales messages.). Activity #1: Customer Perceptions of Competencies.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 22, 2011
[Presentation] 5 Ways to Get Started With Closed Loop Marketing
Reporting for ROI: Today’s CEO demands accountability, and if you have to justify 1000’s of dollars for a trade show, then you need to present more than just the number of people who visited your booth. Check out my quick presentation on the subject! It is difficult to imagine the world without them now!
SALES LEAD DYNAMICS | THURSDAY, MARCH 3, 2011
[Presentation] Use Trigger Events to Get Your Foot in the Door
Plus, information is presented in a manner that makes opportunities jump right out.”. Two services that Jill recommends considering are: Dow Jones Companies and Executives and InsideView. This is a quiz. Whose call is Tom (Chief Information Officer at Fortune 1000 company) more likely to return: Harry’s or Mary’s? “Hi, Tom. Thanks’.
BLUE FOCUS MARKETING | WEDNESDAY, AUGUST 28, 2013
[Presentation] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
Created and presented by: . What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
INSIGHTIQ BLOG | WEDNESDAY, JUNE 13, 2012
[Presentation] Eloqua Raises the Bar Once Again
On a recent stop in Austin, Texas, the Tour included a presentation by Jennifer Horton, Revenue Performance Management (RPM) Program Director. There is a vast difference between our clients’ data and transactional requirements (think Big Data and B2C) and the world we operate in as a customer engagement agency with a very narrow B2B focus.
SAVVY B2B MARKETING | SUNDAY, MARCH 7, 2010
[Presentation] “Pardon Me, Your Brand is Leaking” – 3 Ways to Fix It
“I think it’s vital to you – to anybody – to present yourself as a singular, cohesive brand (whether that’s venTAJA Marketing or johnwhitepaper is up to you to decide). This week we welcome John White who writes for the blog, How to Hire a Marketing Writer. Have you ever sent a message like this? Why, indeed?
FATHOM | WEDNESDAY, DECEMBER 4, 2013
[Presentation] Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue
As Brown stated in his presentation, call metrics matter for three reasons: They help predict the future. Howard Brown, CEO of RingDNA , kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. First place gets a Cadillac, second place gets steak knives and third place is fired.
LOOPFUSE | THURSDAY, OCTOBER 7, 2010
[Presentation] Getting to Know You. Digitally (Online Research)
Articles, and posts can be great, but some of the best resources are rich media like video or presentations. Make sure to include video and presentation sharing networks as part of your search. Getting to Know You. In turn, use this social research to drive a more thoughtful keyword search strategy. Don’t obsess on any one engine.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 11, 2012
[Presentation] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
Tomorrow, Elle and I will present on how to generate demand with content marketing at Intelligent.ly, the “start-up school” that Hodges recently launched. And be sure to check out Elle and I present how to generate demand with content marketing tomorrow night. My colleague Elle Woulfe would get a call. That’s for sure. Intelligent.ly
HINGE MARKETING | WEDNESDAY, JULY 30, 2014
[Presentation] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
The only piece of the puzzle that’s missing is the presentation of offers. Offers should be included wherever potential clients might run across information on your services or other content you’re presenting. Congratulations! great reputation with high visibility—these are what we consider key to a successful brand.
THE CRAP REPORT | TUESDAY, DECEMBER 21, 2010
[Presentation] Top 100 Qualities of a Great Teleprospecting Rep – #36: Determined
Great teleprospectors determine within themselves that regardless of the list presented them, they’re going to set appointments and pass leads that have actual potential to close business. That, in case you weren’t aware, sums up Steve Spielberg’s The Goonies. Just like The Goonies motto ( Goonies never say die! Thanks!
THE CRAP REPORT | THURSDAY, OCTOBER 14, 2010
[Presentation] Sales Prospecting Lessons from New Jack City
Where were you in March of 1991? . Me? I was getting ready to graduate high school in a few months. I had been completely immersed in all things hip-hop and R&B, including going nowhere without my black LA Raiders Starter cap. That month, New Jack City , was released to theaters nationwide, and I had to be there to see it. The lesson here?
INBOUND SALES NETWORK | TUESDAY, FEBRUARY 28, 2012
[Presentation] Does Pinterest Work for B2B Companies?
You could also do this with slides from webinar decks or other presentations that have landing pages. As is often the case, when anything new and shiny comes out there is a race to use it and be the first. And in reality, Pinterest is amazing for selling products direct to consumers. In reality it does work, due to its massive user base.
MODERN B2B MARKETING | FRIDAY, APRIL 18, 2014
[Presentation] Stop Doing These 5 Things (on your blog) NOW!
As you get off the stage, someone walks up to you and says, “Great presentation. I was really impressed by…” You walk past them. Author: Carra and DJ It was an overcast Monday in (normally) sunny California. Then it began. Carra: “Don’t you hate when you can’t find the social sharing buttons on a blog post?”. Me: “Tell me about it. Captcha.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 9, 2009
[Presentation] Why Social Media Really Matters
Thus, social media present a major threat to search advertising revenues. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Of all that research I mentioned last week , two pairs of facts stood out. Today it is represented primarily by television.
MODERN B2B MARKETING | WEDNESDAY, MAY 20, 2015
[Presentation] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
His brand identity has certainly morphed over the past decade, though there are patterns present in all of his works that fans eagerly anticipate. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. The whole scene is quirky, adorable, and unbelievably Instagram-able.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 18, 2011
[Presentation] Marketing Vendor Selection: Trends You'll Need to Support
It also needs ways to present the information so marketers can easily understand it. As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. But it's still worth taking a guess at what looks likely. Here are some trends I expect will be important. Social Media. Mobile. Video. Benchmarks.
MARKETING ACTION | THURSDAY, MAY 15, 2014
[Presentation] Bootstrap Buyer Persona Building in 4 Steps
Present the matrix to other marketing groups, inside sales, customer service, sales teams, etc. This doesn’t have to be done via formal meetings or presentation only. “Buyer, Buyer, Buyer.” Why all the hullabaloo around the buyer? Well, because it’s true: Keeping the buyer front and center is the key to effective demand generation.
VOICE-BASED MARKETING | THURSDAY, MAY 15, 2014
[Presentation] What’s On The “To-Do List” for SaaS Marketers
Despite the maturing of the SaaS market, there still remain many of the same challenges that presented when the technology first emerged. This forces marketing teams to present appropriate messaging to a variety of audiences hoping to engage at least one and nurture all those involved. Who’s Out There? Smarties. Know the Sell.
HUBSPOT | FRIDAY, MAY 18, 2012
[Presentation] The 10 Best-Branded Companies on Instagram
But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 16, 2014
[Presentation] Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. They are scattered all over from catalog, tech sheets installations sheets, presentations, etc. What is Content Curation? give you tips on installation.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Presentation] Preference Management: Part 1
Choices must to be made about the best way to present information to consumers when they agree to be contacted. Companies are constantly collecting information about consumers and their preferences in the online world. If you make a purchase online, you provide explicit information such as your address and credit card information.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 31, 2010
[Presentation] To succeed in social media, set aside your marketing plan
This presents dramatic implications for a sales and marketing department. 1) There’s a need to develop a culture with a discipline to tune-in, stay tuned, and react to market shifts and new competitive opportunities. 2) Here’s the big one. Forget your marketing PLAN? Have I gone MAD?? And why not? Wait a minute. Bring the heat.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 8, 2010
[Presentation] Case Study: Using a Scenario to Select Business Intelligence Software
In this particular case, the requirements were quite clear: the client had a number of workers who needed a data visualization tool to improve their presentations. These were smart but not particularly technical people and they only did a couple of presentations each month. But the scenario has to reflect your own requirements.
THE ROI GUY | TUESDAY, DECEMBER 2, 2014
[Presentation] SiriusDecisions Interview - From Pitching Products to Selling Value
But it’s not about just about making more customer calls or spending more time giving customers presentations. It is most frustrating to prospects to spend time with a sales rep answering questions, only to be given a canned one-size-fits-all presentation in the end. What is the Value Gap? So how do we improve? The good news?
MODERN B2B MARKETING | TUESDAY, JANUARY 24, 2012
[Presentation] How to Measure Engagement of Your Thought Leadership Program
To learn more about how Ingenuity Systems implemented a thought leadership metrics program, see the step-by-step instructions in Heidi’s presentation below. View more presentations from Marketo. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. Director of Marketing at Ingenuity Systems as a guest blogger. critical step.
WRITESPARK | TUESDAY, AUGUST 13, 2013
[Presentation] Do You Need a Long-Form or Short-Form Copywriter?
Well structured, coherent presentation of all content in the document. A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right? Different project types simply have differing needs for a writer''s knowledge, skill, and focus.
VERTICAL RESPONSE | WEDNESDAY, MAY 15, 2013
[Presentation] Unlock Pro Tips to Creating a Successful Webinar
If you’ve never hosted a webinar, pick a topic you’re comfortable with, as it’ll help you feel confident about your presentation. Create a presentation – For most webinars, you’ll need to create an interesting and compelling presentation. If your presentation offers images for slide backgrounds, use them sparingly.
LEADERSHIP | FRIDAY, JANUARY 30, 2015
[Presentation] Interesting Infographics: The Good and the Bad of Social Media Marketing
Integrate social with your website, emails, press releases and other marketing platforms to present a cohesive, multi-channel presence. 3. Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. found it interesting to view the good and the bad comparison and I hope you do too. 5 Key Statistics.
BIZNOLOGY | TUESDAY, APRIL 23, 2013
[Presentation] Blogger outreach is more PR than social media
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating.
TRADESMEN INSIGHTS | THURSDAY, JUNE 12, 2014
[Presentation] Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference
The 3-day conference was jam packed with content – featuring 79 speakers and presenters leading 41 sessions—three pre-conference programs, nine panels, 12 keynotes and 17 firestarters. Someone at the conference referenced the amount of information presented was like drinking from a fire hydrant! By Matt Sonnhalter, Vision Architect.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 13, 2014
[Presentation] How (and Why) to Personalize Content on the Web
You can swap out theheader, logos, or even the images youpresent in the example we just discussed,you might show the software CEO an image ofa computer, and the healthcare CEO an imageof a doctor. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Content Recommendation.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Presentation] The History of Facebook Advertising [SlideShare]
Because as it continues to evolve, we think the advertising platform could present inbound marketers with a huge amount of opportunity to provide contextual advertising for important segments of their lead and customer base. How well do you know Facebook? Let''s take Facebook advertising, for instance. Are you using it? Yeah, I know.
SOCIAL MEDIA B2B | THURSDAY, MAY 28, 2015
[Presentation] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
You might even have a new brand position that totally changes how you present your B2B company to the world. Create a short deck describing your company, or even presenting some industry opinion or research, that is no more than 3-5 slides. Review Company Page Description. That product launch is no longer new. Tweet this idea ). 2.
FATHOM | TUESDAY, APRIL 7, 2015
[Presentation] Redesigning Websites (and Writing) for the People
Below is a reprinted excerpt of this report’s empirical evidence that summarizes what B2B sites must do to have an edge on competitors: Present information from the customer’s viewpoint. Present the company as sincere, trustworthy, and an expert in the business. One thing we’re trying really hard to note is what not to do.
MARKETING GENIUS BLOG | FRIDAY, APRIL 9, 2010
[Presentation] Broad Reach + Intelligent Lead Nurturing = Increased Revenue
From Robert Lang: Ardath Albee tackled this one : I presented 3 components that should be incorporated into your content to help you build engagement and progression with your prospects. With these essential elements you can create better momentum through the pipeline to drive more sales opportunities for your business.? Tweet This!
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 1, 2013
[Presentation] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
Laney wants someone who is excited to uncover new techniques/tools and present them to management with confidence. Another month is now behind us as we slowly creep closer to Spring. Without any further adieu, we have this week's blogs to recap! Monday, February 25, 2013. Laney also mentions the ability to remain confident and be resourceful.
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 17, 2012
[Presentation] 3 B2B Social Media Lessons from Apple’s iPhone5 Launch
Some of the negative reactions to the Apple announcement had to do with the presentation and the disappointment that Tim Cook is not the dynamic CEO and speaker that Steve Jobs was. Apple’s iPhone5 launch was covered in depth by the online tech sites and major news outlets, as well as everyone else on social media.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 26, 2014
[Presentation] How To Blend B2B SEO Into On-Site Content Development
Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance. Unfortunately, the joke is based on a bit of truth. Now what?
THE ROI GUY | WEDNESDAY, OCTOBER 30, 2013
[Presentation] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
Click here to review the on-demand webcast / download the presentation: [link] yP. I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). The other 3 homes on the block, these homeowners are the ones where the provocative approach most applies.
MODERN B2B MARKETING | MONDAY, JULY 28, 2014
[Presentation] 4 Ways to Invest in Your Marketing Career
Want to develop your eye for layout and presentation? Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. Take a Class.
VOICE-BASED MARKETING | TUESDAY, JULY 22, 2014
[Presentation] City Analytics: How Chicago Leads the Pack in Big Data
With WindyGrid, the city found a way to present a unified view of city operations—past and present—and provided police and fire organizations, etc. This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC : social, mobile, analytics, and Cloud. Go Cloud! Data for the People.
CRIMSON MARKETING | THURSDAY, OCTOBER 9, 2014
[Presentation] Infographic: The Secret Formula for the Perfect Viral Share
It doesn’t have to be a studio quality piece, like the ones presented by P&G, as long it it comes across sincere and genuine. Ironically, this one is from the Olympics instead. Thanks Mom! More than a dozen carefully crafted video ads showed mothers from around the world caring for their kids. Necessity is the Mother of Video Invention.
HUBSPOT | MONDAY, MARCH 17, 2014
[Presentation] Career-Changing Advice Your Boss Wishes You Knew
When you have a problem, make sure you present the concern along with some suggested courses of action. Instead, think of a few possible solutions and present the issue and your suggestions. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. How to Earn Trust.
GREAT B2B MARKETING | THURSDAY, JUNE 30, 2011
[Presentation] How to Use Web Seminars to Generate B2B Leads
To reach your goals with these people you will need to present content that is relevant, timely, and unique. Send them a link to the presentation. Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. Several of our Fusion Marketing Partners clients use web events to generate leads. Go forth and engage!
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, MAY 8, 2014
[Presentation] My Fear of Failing – And How I Deal With It
Giving an important presentation. I’ve fainted in sales calls. Like many sellers, I look calm, cool and collected. But underneath that exterior, I''ve often felt far differently. If you really knew me, you’d know that I’ve worried about many things, including: Meeting my quota. Succeeding in a new sales position. Not a good diet!).
YOUR SALES MANAGEMENT GURU | MONDAY, FEBRUARY 14, 2011
[Presentation] Building Belief-a key job of sales management
While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Building Belief. You can purchase the book on Amazon or at [link]. Are your sales inconsistent?
FATHOM | FRIDAY, DECEMBER 20, 2013
[Presentation] Box.com: A Gift That Keeps on Giving
They will have access to add past presentations, case studies, and any other documents they deem important to Sales and Marketing. Pretty awesome. We’d like to share these with you, if you or your company are considering a switch to Box.com. The 10 Box.com Commandments: Thou Shall Not Delete Any Existing Folders or Documents. Retail.
WRITING ON THE WEB | TUESDAY, AUGUST 3, 2010
[Presentation] How To Raise Your Coaching Fees
The Coaching Electric: Andrea Lee Presents. I want to invite you to join an incredibly valuable teleseminar from some people I trust. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It! Click on the above seminar title to register. have hosted a similar teleseminar with Kim Ades and Marc Manieri.
BUYEROLOGY | WEDNESDAY, MAY 4, 2011
[Presentation] Buyer Personas Require Qualitative Research and Contextual Inquiry
Mainly, buyer personas are presented as a means of templated profile building. Image by XXC via Flickr. Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 12, 2013
[Presentation] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
So, if there was a set formula, wouldn’t it essentially eliminate the ability we have to provide a user with highly relevant content that, if presented correctly, will engage them when they may have otherwise been disinterested? Tweet As marketers, we’ve all heard the buzz about native advertising. Question #1. Promoted tweets?