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  • ENGAGE  |  WEDNESDAY, JUNE 20, 2012
    [Presentation] 6 Unbreakable Rules of Video (OK, So You Can Bend Them a Little)
    There’s good reason to tackle video – and a good chance you’ll succeed – according to a session presented by TMG’s video and digital experts at the annual Association Media & Publishing conference on June 12. Trying to plan a video can be daunting. There are many questions to answer, many details to understand. Have a clear purpose.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 20, 2012
    [Presentation] You Don’t Just Hire a Sales Team: you build it
    That effort typically includes having new employees do everything from reading past proposals to learning to use the customer relationship management (CRM) system and other technologies to making presentations to multiple people, including the president. You Don’t Just Hire a Sales Team–You Build It. By Ken Thoreson.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Presentation] Please Don't Start a Social Media Marketing Agency
    Free Presentation: 27 Awesome Social Media Stats and Slides. Download now for use in your own presentations. I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). But, it has to be said. Please don't start a social media marketing agency. Far from it.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Presentation] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    To connect with the webinar presenters, check out MaryAnne Flynn, VP of Content Services at Skyword, and Rich Ullman, VP of Marketing at Outbrain, on Twitter: @maryanneflynn & @richullman. 'This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. who is the audience? why are they there?),
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Presentation] Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World
    These are the pieces that generate massive engagement – the kind of content used by speakers as examples doing presentations.  As many of CMW’s presenters demonstrated, one of the best ways to create emotionally resonant content is to 1) do something remarkable, and 2) document yourself doing it. and orange glazed donuts.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 9, 2010
    [Presentation] One Tech Marketer’s Approach to Lead Nurturing: Interview with Pete Marino of D-Link Networks
    As part of the session on The Role of Nurturing in the Lead Gen Campaign , Pete Marino – Senior Marketing Manager with D-Link Systems – presented his company’s approach to lead nurturing. Here Pete shares further insights into lead nurturing best practices at D-Link. Explain your strategy/approach to lead nurturing.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Presentation] Content Marketing tips and techniques
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 16, 2010
    [Presentation] Marketo’s Secret Sauce (for Lead Generation) and a great guest for March
    Thanks to Jon Miller, VP Marketing at Marketo for presenting to our Insiders at Find New Customers. We hold monthly events with great guest speakers like Jon on the first Thursday of every month at 2:00pm ET. However, our March event is rescheduled to March 11th at 12 noon ET and features the #1 expert in Content Marketing , Joe Pulizzi.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Presentation] The Best Quotes From Oscar Wilde on Writing and Creativity [SlideShare]
    We''ve compiled a SlideShare presentation and tweetable takeaways below to keep you at the tippy top of your writing game. 'Getting stuck in a writing rut is the worst. You want to fix that awkwardly worded sentence or make a witty intro suddenly appear on your screen. but it''s not happening. You''ve got to fix this. He''s eloquent.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 15, 2014
    [Presentation] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    Looking for a fresh take on content marketing presented in a visually appealing fashion? It’s refreshing to see content presented in a way that inspires a sense of nostalgia and leaves a lasting impression on the reader, thanks to the quality of the content they put out. To me, it felt a lot like busy work. Overit. Curata. Contently.
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Presentation] Content Creation Fundamentals
    Not all information can be presented via a cool infographic no matter how much we as marketers want to develop one. 'People have an irrational fear of writing I think. To be fair, I have a degree in journalism, so writing is not usually a struggle for me, however, there are times that I find the idea of writing daunting and I get stuck.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 2, 2010
    [Presentation] The Future Is “Tradigital”
    Barry Judge, CMO of Best Buy , created a video called “ The Future is Digital “  He presents the story of how Best Buy evolved from a position of low price leader using mass marketing to more of an ongoing marketing conversation. Barb Coté. The messages are customized and personal, and you talk with customers, not at customers.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JUNE 6, 2011
    [Presentation] Are Journalists in the Misinformation Business?
    Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong? Can Journalists Survive the Internet Age? Despite the fact that both PolitiFact , an arm of the St.
  • WRITESPARK  |  WEDNESDAY, NOVEMBER 2, 2011
    [Presentation] Content Tips for E-Books
    E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. An e-book writer needs to understand  how a more visual presentation affects the reader's attention and understanding, particularly for technical content. Plan for longevity.
  • BUNGALO  |  THURSDAY, JUNE 10, 2010
    [Presentation] What Style Is That House?
    Following the morning presentation, you will board a coach for a guided tour of many different and wonderful examples of historic home styles in the Twin Cities.  That way, you’ll see and understand first-hand what was presented during the morning lecture.  Sounds fun, especially the tour. Tuition is $125. ——-.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Presentation] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    Every blog post, ebook, infographic, white paper, video, presentation, landing page, CTA, email, lead nurturing series, workflow, process you document, system you put in place, is an asset. And to fully implement our plan, we''ll usually need to gain buy-in from other company stakeholders. They might say, "Sure, you can do inbound. Be open.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 23, 2013
    [Presentation] Merry Christmas from LogMyCalls
    You can make up for getting your kids a crappy gift for Christmas when you present them with a brand new Kindle Fire HD a couple of weeks later. 'It''s been a wonderful year at LogMyCalls. We''re growing, we''re happy, and we''re innovating. Thanks for being a part of it. We sincerely hope that you''re having a great Holiday Season. Anything.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Presentation] How High-Profile Professionals Stay Calm Under Pressure
    Steve Jobs was known for being a master presenter, and there''s just as much we can learn from when he "messed up" during his presentations as we can when he nailed them (which he did, most of the time). 'Today''s business world is a place of constant pressure and complexity. As long as the stress isn''t prolonged, it''s harmless.".
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Presentation] The Power of B2B Blogging in 2011
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | The Power of Blogging. Every B2B company should have a good blog filled with great content. The B2B Sales Lounge is effectively dead.
  • FATHOM  |  THURSDAY, JANUARY 9, 2014
    [Presentation] Marketing for Universities: SEO Ranking Factors
    Making sure diversified content is present both on – and – off site ensures a higher chance or achieving top rankings. 'Search engines update their algorithm over 100+ times a year, meaning there is no perfect recipe for obtaining the first organic result. Higher performance metrics earn universities higher rankings.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Presentation] 6 Psychological Tricks to Help You Nail Your Next Interview
    'Think an interviewer is going to hire you based on your past success and well-rehearsed answers? While competency is certainly important, it turns out that nonverbal communication can be a powerful influencer on whether you get a job. In other words, you have very little time to make a great first impression in a job interview. Want that job?
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Presentation] A Word Every Publisher Should Know
    As new ways of delivering and presenting content arise, will they look backwards and mask the new with the familiar veneer of the old? Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs? There isn’t a single right answer.
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Presentation] The Big List of 2011 B2B Social Media and Marketing Predictions
    We present this list, just as we present our 2011 predictions , not to predict the future and keep a scorecard to see who is right and who is wrong, but to help our readers spot trends, provide insight into what may already be happening in their industry and give them the understanding of where they should invest their resources.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Presentation] 51 Ridiculous Keywords Google Won't Let Me Track Anymore
    32) "presentation 90 hours". I''ve been in some presentations that felt like they lasted 90 hours. 'This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. and a Twitter account.) Right? guess.
  • WRITTENT  |  WEDNESDAY, OCTOBER 1, 2014
    [Presentation] 9 Secrets of Professional Copywriters
    It can be bold, or it can be subtle, but it must be present. 'Have you ever read a well crafted sales letter and raced for your wallet to buy whatever it was selling? Ever wonder how copywriters can compel you to part with your cash so quickly? Here is a list of the 9 best kept secrets that professional copywriters use to make sales. Desire.
  • SAZBEAN  |  MONDAY, MARCH 2, 2015
    [Presentation] How SEO Can Increase Search Engine Traffic To Your Website
    Search engines accomplish this through uniquely designed algorithms, complex mathematical methodologies that determine the order in which websites are presented after a search. 'There are nearly as many websites as there are stars in the sky. That’s the way it feels, at least. is that much more amazing. The importance of SEO is obvious.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Presentation] Thought Leadership: Marketing Engineering Services with Technical Articles
    Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. copied and pasted those words from his presentation notes that I’ve saved to this day. Are you an in-house marketer or a consultant tasked with promoting engineering services? There is very little to differentiate one from another. Moore
  • BIZNOLOGY  |  WEDNESDAY, JULY 3, 2013
    [Presentation] Integrated Marketing is back–it’s the new SEO
    A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group). 'Photo credit: michperu. His main point: that SEO is no longer about gaming the system with keywords and links. Content. Social media. Links.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Presentation] 59 Killer Content Marketing Stats: 2014 Edition
    Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 'Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Source: CMI ). Source: DemandMetric ). vs 2.5%).
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 19, 2010
    [Presentation] Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
    hadn't looked at it from that perspective but it does present some challenges.&#. Now that you have the education piece down, it is time to create internal guidelines for all present and future employees. Why corporate social media policy creation is the only way to set proper usage guidelines and “protect&# the company. Yahoo!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Presentation] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    by Joe Chernov | Tweet this Next Wednesday, I will be presenting on a WOMMA webinar alongside the association’s attorney, a key member of the Public Relations Society of America and an assistant director from the FTC. We hope to see you next week at the WOMMA webinar. The free session will be held on September 21st at 3:30 PM ET.
  • LEADERSHIP  |  TUESDAY, OCTOBER 1, 2013
    [Presentation] How to Make Your B2B Blog Deliver Incredible Results
    Sharing opinions, offering a perspective, presenting case studies, analyzing industry trends, facilitating discussions on challenging issues your audience is facing—these are all good ways to help establish your B2B blog as a point of reference. 'Blogging Best Practices Checklist: Part 1. fluff. FOCUS ON THOUGHT LEADERSHIP. Scary.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [Presentation] Email Design Review Gallery « The Effective Marketer
    The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) will be presenting. Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Too confusing. So which one is it?
  • ENGAGE  |  WEDNESDAY, MARCH 9, 2011
    [Presentation] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
    Using Wirify.com will allow you to strip all the content from a site and present them a version that is literally in black and white (and a little grayscale). I couldn’t draw you a 6-inch straight line if you gave me a ruler, a pencil, and a 5-inch head start. Seriously, design is not my forte. Markup.io is your tool.
  • WRITING ON THE WEB  |  TUESDAY, MAY 17, 2011
    [Presentation] What Google and Facebook Hide From You
    ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. That doesn’t interest me.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 17, 2011
    [Presentation] RECOMMENDED: How to Use Blogs to Increase Your Business
    Need to learn more about using blogs to attract quality customers, engage them and quickly grow your business ? If so, check out the Blogging Success Summit 2011. This fully online conference starts Tuesday, February 1, and runs through February 22. It's spread over four weeks (and recorded for later playback) to accommodate your schedule.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Presentation] Numbers That Make Marketers Tremble
    presentation at AdTech Fall 2011. At recent events like AdTech and in conversations with clients, I've heard a staggering number of statistics that would make even the most sane marketer's head spin: . There are 800 million people on Facebook. Human beings generate 200 EXABYTES (read: 18 zeros!) of information each year.(1). Every minute.
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Presentation] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    Rather than simply tell marketers about how they build their storytelling culture, Hyland presented a framework that every B2B marketing team can use to start producing more engaging stories: What makes a great story in #B2B marketing? 'Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement is Everything.
  • HINGE MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Presentation] Webinar Recap: What is Your SEO Plan for 2014?
    The presentation also featured several free tools and information resources to help you craft a SEO plan you can rely upon. 'Perhaps you didn't think you needed one. You're a professional services firm and SEO isn't that important for you anyway. Wrong. Think of them as the professionals that professionals rely on. Enjoy.
  • VIDYARD  |  THURSDAY, DECEMBER 4, 2014
    [Presentation] The Optimal Length for B2B Videos Throughout the Funnel
    customized sales presentation videos. 'When planning your B2B video content, there’s no shortage of variables to take into consideration. What topic should it cover? How long should it be? Where should you promote it? How long should it be? Is animated or live action better? For Pete’s sake … how long should it be?! did they convert?).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 27, 2013
    [Presentation] How to Trick Your Inside Sales Reps Into Embracing New Technologies
    So, next time you are hesitant to implement a new technology because you think your staff won’t take advantage of it, stop and think about how you are presenting it to them. 'As a Business Development Representative for tech companies, I understand that organizations can be hesitant to implement new technologies. We''ve truly arrived.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Presentation] The Connected Consumer: Who Are We Talking About?
    Meet The Connected Consumer View more presentations from Garrick Schmitt In “ The End of Business As Usual ”, Brian Solis calls them Generation C. The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. So, here is what you should know about that connected consumer. Yes, most certainly.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Presentation] Content Marketing: 7 Simple Steps to Get Started
    We’re delighted to present this guest post by Jep Castelein, of LeadSloth  ”Smart Ideas for Lazy Marketers.” B2B Demand Generation | Guest post by Jep Castelein. ” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. top B2B demand generation expert once said to me. Jep Castelein.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Presentation] 9 Signs You’re Ready to Adopt Marketing Automation
    If you have a good product or service, you need to be able to be able to present your story at the right time, not after they’ve purchased a competitive product or service. 'Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Want to learn more?
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [Presentation] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    diverse set of platforms enables you to present new products or offerings to audiences, while growing your presence. Here are 5 content marketing techniques you can learn from Breaking Bad. . Audience engagement and interaction . We’ll discuss that more in the cross-platform promotion section. Create paying customers.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Presentation] How to Calculate Social Marketing ROI
    I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They include Indium Corp., EMC Corp. Defining ROI.
  • PAUL GILLIN  |  THURSDAY, AUGUST 1, 2013
    [Presentation] How to Summarize Content for a Business Audience
    Inverted pyramid dictates that information is presented in order of declining importance. You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. That Just the Facts? Key Point. Important Data 1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Presentation] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Albee: This is indeed a problem that I see presenting in several ways. “This reality is reflected in the high percentages of marketers who say their content marketing is ineffective. Do you have it?
  • WINDMILL NETWORKING  |  MONDAY, MAY 21, 2012
    [Presentation] Social Media Influence: Understanding the New Generation ¨C¨
    In an article published last autumn in Windmill Networking, Social Media Influencer Outreach Brand Ambassador : Case Study All Nippon Airways #Analax , Neal Schaffer presented his own case which proved to be a very good example. This new generation isn’t delineated by age or demographic evolution. At this level, everything remains to be done.”
  • CLIENT BRIDGE  |  THURSDAY, MARCH 31, 2011
    [Presentation] Marketing Red Flags
    Your brand must present a consistent image, and not appear to be from multiple companies. From Entrepreneur.com, indications that you should retool your company's marketing efforts. Nothing matches." Customers are confused by inconsistent messages and visual imagery. You don't know what you want." You don't know how to connect with customers."
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Presentation] Blogs - The Centerpiece of Content Marketing
    Text, photographs, graphics, videos, audio, presentations and PDFs. Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. You need to provide content at every step of the purchase process to keep customers engaged. Justifying Blogs: Blogs are easy to use.
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 7, 2010
    [Presentation] How-to Create Great Content
    View more presentations from Barbra Gago. At this point we are all aware that creating great content will help drive inbound traffic and leads, but what does “great&# content really mean? Hope you enjoy, and please comment on additional do’s & don’ts that you’ve run into. Enjoy! Tweet This! Share this on Linkedin.
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Presentation] Fill in your entire social media timeline backlog
    There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past. How to start?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Presentation] Social media success through cultural nuance
    Over the course of three days, I gave presentations and led panel discussions to six different groups including marketing students at the main university in Macedonia, business people at the American Chamber of Commerce and the Council for Entrepreneurial and Economic Development, the US Embassy and then at the conference itself. Way out.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Presentation] Find New Customers: Collecting registrations – right and wrong way
    In each subsequent visit, we present another field or two – to gently add to the prospect record. Do you want to collect prospect info? If so, you need to do it right. Content marketing is growing by leaps and bounds, with good reason.  For more information, go visit the experts over at Junta42. However, you must be careful.  Last name.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Presentation] Video: We’re All Marketers Now
    After their presentation, they took some time to explain why marketing is at the nucleus of these sweeping changes. by Jesse Noyes | Tweet this. Everything becomes marketing’s problem now.”. If you are a marketer, that comment might sound scary. In turn, every employee is a potential first responder. Click here to view the embedded video.
  • MARKETING ACTION  |  MONDAY, JUNE 24, 2013
    [Presentation] Top 10 Deliverability Best Practices Webinar June 26
    Learn how to become a smarter sender in the American Marketing Association’s webinar, Top 10 Deliverability Best Practices , Wednesday, June 26, presented by our own David Fowler, Act-On’s chief privacy & deliverability officer. And according to Litmus, email’s overall ROI is $40 on the dollar. Design and content, including mobile issues.
  • PHOENIX RISING  |  SUNDAY, AUGUST 23, 2009
    [Presentation] The Ghost and Our Integrity
      Do you trust someone who presents a piece of work as their own, when it's not?  The topic of ghostblogging and Tweeting is popping up everywhere.    I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. can't believe we're even having this debate. Remember?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Presentation] 8 Mistakes Brands Make With Instagram
    Top brands have quickly realized the potential Instagram presents. While there’s certainly a time and a place to be promotional, brands succeeding on Instagram are the ones delivering powerful and meaningful messages, visually presenting their culture, sharing quality photos and videos, and engaging with their audience. Give it a try!
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Presentation] 9 Smart Ways to Measure Your Sales Enablement Efforts
    You''ll still need to arm your reps with some more printer-friendly documents and PowerPoint decks to present, but always be thinking about how you can scale online, too. Like I mentioned before, you won’t be able to post all of your content online -- some of it may need to be in a more printer-friendly or presentation-ready format.
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Presentation] 12 Essential Facebook Stats [Data]
    View more presentations from HubSpot Internet Marketing. It's no secret that Facebook has a massive and highly engaged audience—but just how big, how active, and how valuable for small businesses and B2B companies is a much-debated subject. Should my B2B company have a Facebook page?". My customers and prospects don't use Facebook.".
  • WRITESPARK  |  TUESDAY, SEPTEMBER 10, 2013
    [Presentation] Can Your Copywriter Do the Math?
    writer should check all numbers in a document to assure accurate presentation and context. Presenting data without accurate context can confuse readers, perhaps even mislead them. This confusion can happen even when the statistic or data point is presented as a direct quote from the source material. Well, maybe. High or low?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 3, 2011
    [Presentation] Demand Gen And The Whale: 5 Takeaways From Marketing World 2011
    Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. by Jennifer Horton | Tweet this. It was a well-attended session and the group shared several ideas, providing a great opportunity to learn from my peers. Some of the key takeaways included: Measure. Improve. But it’s interesting question.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Presentation] What Marketers Can Learn from a Rogue Underground (Barely Legal) Restaurant
    Will it work with the webinar you’re presenting about your software product? There is this “restaurant” in Canada. It’s called Charlie’s Burgers ( www.charliesburgers.ca ), but they don’t serve burgers, and not just anyone can go there. To get in to Charlie’s, you have to be invited. Absolutely.
  • FATHOM  |  MONDAY, FEBRUARY 10, 2014
    [Presentation] AIDA Is Dead! Long Live Buyer Complexity
    Consider “ The Purchase Loop ” (pictured below) as presented by Latitude Research and About.com. Customers are Web-ready and ever-present. 'I’m not the first to say this, but I want to put something to rest. OK, yes … but it’s not that simple anymore. AIDA doesn’t do any of this. Be socially aware.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Presentation] The Elements of a Compelling Sales Story
    think a good way of approaching this is to have the product marketer frame the story and define how it will be presented, but then employ the salesperson who actually closed the deal to lead the training session. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) A Hero.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 9, 2010
    [Presentation] How to write lead generating white papers?
    What this means is that an average web surfer will devote about three seconds to web information before they are either engaged by its content/presentation and will read more of it, or if not they will surf to an entirely different site. White papers are powerful sources of lead generation. " Read on to get their insights. Books. Others.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Presentation] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    This is because they always present the thumbnail image as 180 x 110 pixels in people''s LinkedIn feeds no matter what image size you upload. 'We''ve all been there before. You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Facebook.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 15, 2011
    [Presentation] How to Manage Successful Webinars – Part 2
    In our pre-webinar checklist, I talked about uploading the webinar presentation to SlideShare.net. The Pro version of SlideShare enables you to capture lead information from within the slide presentation. by Andrew Spoeth Last week I kicked off a three-part series titled: How to Manage Successful Webinar – A Checklist. 00 a.m.:
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 6, 2015
    [Presentation] Emails We Love, Just in Time for Valentine’s Day
    Valentine’s Day present any self-respecting music fan will love. 'Valentine’s Day is quickly approaching and our inboxes are heating up with plenty of love-fueled messages touting everything from flowers and wine to tech devices and chocolate. Yes please to all of the above! Total spending is expected to reach $18.9 You’ll
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Presentation] 10 Fresh Ways to Get Better Results From Your Blog Posts
    'Congratulations! You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. the hard work is all done, right? Right? Not so fast, my friend. 1) Add a teaser to your email signature.
  • MARKETING ACTION  |  THURSDAY, MAY 15, 2014
    [Presentation] Bootstrap Buyer Persona Building in 4 Steps
    Present the matrix to other marketing groups, inside sales, customer service, sales teams, etc. This doesn’t have to be done via formal meetings or presentation only. '“Buyer, Buyer, Buyer.” Why all the hullabaloo around the buyer? Well, because it’s true: Keeping the buyer front and center is the key to effective demand generation.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Presentation] 75 of the Best B2B Facebook Marketing Tips
    Next week I will be presenting a session, along with Deirdre Walsh and. In the process of preparing for the presentation, I found and reviewed lots of recent articles that provide tips that can help B2B marketers manage Facebook Pages. There are two basic things you need to know about managing a Facebook Page for a B2B company.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Presentation] Setting Goals: Should You Even Bother?
    When you focus on the practice instead of the performance, you can enjoy the present moment and improve at the same time." 'I''m a big planner. like to think of all the things I want to do -- this month, this year, eventually -- and figure out how to make them happen. For a while, most of those things didn''t actually happen, though.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2010
    [Presentation] HOW TO: Tweet Your Way to Finding a Job on Twitter
    I have given many presentations on social media and your job search. just finished giving a presentation on utilizing Twitter. Everybody is finally “getting&# LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search. How to Use Twitter for Your Job Search.
  • VIEWPOINT  |  MONDAY, JULY 18, 2011
    [Presentation] A Wink's as Good as a Nod to a Blind Mule
    She presented her findings, which was backed up by the CRM system. It makes no difference if you wink or nod to a salesperson i when you give them inquires and leads. You think you’ve done your job, but if the salesperson is blind to the value of what you’ve given to him/her, it will make no difference. Let me tell you a story.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Presentation] 3 Don’ts of small business content marketing
    In your marketing and your whole presentation of your firm, don’t try to pretend you are what you are not. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this. Good luck.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 18, 2011
    [Presentation] All Media Will Be Social Media
    Both digital content and the social media interactions will be presented together. This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2010
    [Presentation] Facebook in Japan: Will It Blend?
    Twitter 101 with 7 Useful Tips for Those Getting Started on Twitter Yesterday I presented on the topic of Social Media. It is rumored in Japan that Facebook will be establishing an office in the island nation sometime in 2010. If this is true, [.] Related posts: LinkedIn vs Facebook – Do You Use Them Differently?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 31, 2011
    [Presentation] Unique Content: The Key to Online Relationship Building, Social Media and SEO
    Search engines use sophisticated algorithms to weed out duplicates and present the most relevant pages. With unique information that you publish, you can present a fresh perspective, a friendly voice, and a reason to stay on your site. Relationship-Building Tool. In short, they are trying to establish a relationship with you. Sourcing.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Presentation] New Twitter Redesign: Details from the Live Event in San Francisco
    Twitter founder Jack Dorsey and CEO Dick Costolo led a presentation that defined the company’s vision and detailed the latest updates that will change the way people around the world connect with the things they care about through Twitter. They organized the entire company around this effort and that’s what they came to present.
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Presentation] 4 Action Items For Email Marketers From Facebook’s New Messaging System
    In his presentation, Zuckerburg pointed out that children in the high school age range don’t use email because they think it is for old people. Today the rumors that Facebook is going to offer a new messaging system turned into reality. Facebook announced that users send more than 4 billion messages per day on the platform.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Presentation] 100 Questions to Ask Yourself When Creating a Buyer Persona
    With this information, how will you go about buying the perfect birthday present for her? Contrast that with the idea of buying a gift for a dear friend whose thoughts, interests and preferences you know, and you’ll see how important it is to understand the recipient on an intimate level when selecting a present. Quick Review.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 28, 2011
    [Presentation] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
      The future presents a very challenging question: How well do you know your buyer's decision models? This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    ( Image by Kenny Madden © All rights reserved ).   The Future.
  • SAZBEAN  |  WEDNESDAY, AUGUST 24, 2011
    [Presentation] Yes, social media can boost your traffic & leads
    This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Presentation] The Science of Creativity
    Creativity was present through major human accomplishments that changed the course of history: the formation of revolutionary inventions like the wheel, the origin of new concepts like the theory of relativity, and during the introduction of new art forms such as cubism or jazz. What is it? The answer? CREATIVITY. Not even close. Vucko on.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Presentation] 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation
    This content could be a blog post, article, white paper or presentation — anything you can link to. We compared responses from firms with the highest growth and profitability (high growth) to those of average growth and profitability (average growth). Both groups rated LinkedIn as the most effective social media tool. On LinkedIn?
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Presentation] The A-Z Guide to B2B Lead Generation
    Content comes in a variety of formats; white papers, articles, case studies, webinars, podcasts, videos, ebooks, blog posts, Slideshare presentations, etc. I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format.  B-    Buyer Personas.  What’s your plan? .
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Presentation] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    You can present information that relates to your product or service offering while providing a more practical use for readers. 'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. It increases the number of client touchpoints.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 9, 2014
    [Presentation] @KarenDellCMO at Future of Women #DellWorld – Leaders who LISTEN @Tom_Peters #SocBiz
    'Last week, my business partner and co-author of The Social Employee (Dell Chapter 7) , Mark Burgess ( @mnburgess ), and I had the opportunity to present on two panels at Dell World 2014 , held in Austin. And to be honest, our heads are still spinning from the wonderful whirlwind of events that took place in such a short amount of time.
  • DIGITAL VOICES  |  TUESDAY, APRIL 19, 2011
    [Presentation] Relevance Never Goes Out Of Style: The Importance Of Email Segmentation
    Client vs. Prospect: Nothing can turn off a present user of your product or service like receiving emails talking to him or her like a prospect or offering them something they’ve already bought. have a folder to which I automatically divert all the commercial mailings I’ve asked for. then look again at the remaining unsolicited mail.
  • ENGAGE  |  MONDAY, MAY 2, 2011
    [Presentation] Solve Problems for Your Customers with Content, Don’t Create New Ones
    We didn’t stand a chance against the distractions presented once they were free. W e in marketing love us some big ideas. Attention-getting, jaw-dropping, breathtaking ideas that captivate our audience and sway them into taking action. It’s how we get noticed. It’s how we win awards. It’s how we achieve ROI. Or so we think. On paper.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Presentation] Marketo and Facebook—Delivering The Right Message at The Right Time
    In addition to being sent relevant information about her destination in other channels such as email, when she visits Facebook on her smartphone, she can also be directly presented with ads from the travel site, which encourage her to go back to the site to complete her purchase. Allow me to explain what these integrations mean…. But how?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Presentation] The Last Blog Post- What Marketers can learn from The Last Lecture
    There is so much more during Pausch’s presentation that could be used for this blog post.  If you have an hour to spare to catch this great presentation, it will give you much more back than the time you spend watching. I had watched it a while back, but the request for this blog post prompted me to view it again. technologies?
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 25, 2010
    [Presentation] Be a Strategic Planning Action Hero with Micro-Strategies
    Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. Tweet. One solution is the micro-strategy. The process includes five steps.
  • FATHOM  |  THURSDAY, MAY 16, 2013
    [Presentation] Fathom Core Value Stories: May 2013 Edition
    hereby present the 18th edition of Core Value Stories : Everyone a Leader, Melissa Mathews (pictured, right) — For organizing Fathom’s first-ever Nonprofit Marketing Summit. This space immortalizes their accomplishments for the world to see. Company News Core Value Stories core values
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Presentation] Five tips to turn social media mistakes into customer advocacy
    Related Stories 5 Steps to effectively use case studies in your sales presentation Gary Vee and the Empire of Favors Social media zombies and the 2 percent solution. 'By Ekaterina Walter, {grow} Community Member. We read about how to turn happy customers into brand advocates, but what about the unhappy ones? 1) You must monitor.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Presentation] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    To start, Marketo Chairman and CEO, Phil Fernandez presented a vision for the future that changes the way marketers think about their role in the organization and how the conversation with their customers will change. She kicked off her session with an awesome example of beer coozies…unfortunately, no beer was present.
  • HINGE MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Presentation] What Does Your A/E/C RFP Response Really Look Like?
    Instead, you might hear something like this: “Well, your proposal/RFP presentation pieces make your firm look dated. You know you’ve done great work – it’s right there in the presentation. The sum of these experiences will define your identity in the eyes of prospects and clients. The Lost Bid. That’s it.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Presentation] Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture
    To get your executive team on board consider presenting to them and including some of the following information: Illustrate competitors who are using employee social media contributions successfully. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. Let’s Get Social!
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