The Forward Observer

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect.

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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup presents a proven process to build a sustainable user and revenue growth engine. The secrets to crafting compelling value propositions that sell your product. The most effective types of content to increase conversion in each phase of the customer journey. Standout Startup is your marketing accelerator.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

.” Here’s a small sample of what you’ll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why “Original Source” matters The 7 Characteristics that are present in every world-class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer (..)

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The Marketing Book Podcast: “The AI Playbook” by Eric Siegel

The Forward Observer

In The AI Playbook , bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What’s missing?