Onalytica B2B

APRIL 20, 2017

Present your employees as experts and credible representatives/spokespeople. However, if you communicate the fact that this is an opportunity to increase their following, present themselves as a credible expert and accelerate their career- they may well get on board. Product and brand recommendations. HOW CAN I MAKE IT HAPPEN?

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

SEPTEMBER 15, 2017

Fast forward to today in my present career in social media, I don’t talk exclusively about content marketing but more about content and how to best leverage it for social media marketing or social selling. In social media marketing, especially for B2B companies, content represents that same omiyage.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

MAY 29, 2018

Well, I’m an in-person technical trainer, so teaching and presenting technical topics is something I love to do, as well as something with which I’ve got a lot of experience. @plavookac – Jelena Jovanovic: Web Development. thecodeness – Alexa: Software Development. HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

NOVEMBER 1, 2017

I have delivered at least 300 presentations and workshops for executives and entrepreneurial audiences alike. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? #1 1 Speaking opportunities – I am a global keynote speaker and have been so for many years.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

DECEMBER 6, 2016

If you’re collaborating with influencers and posting content that is presenting you as an expert in a particular field, then this will bode well for any perceptions of your brand.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

NOVEMBER 1, 2016

Your knowledge may be the same as an influencer, but they’re an expert at presenting this knowledge in a very different way, which evokes trust in the reader. Again, creating content that readers will feel compelled to share is no mean feat, but influencers have earned themselves a living doing just this.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

NOVEMBER 7, 2017

I predict that social will become a staple for the remainder of businesses that missed the boat and failed to promptly recognize the vast opportunity this amazing channel presents. Since its explosion a few years ago, SMM has grown from ‘marketing add-on’ to an absolute necessity for many.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

FEBRUARY 22, 2017

For example, hold a networking event where a well known influencer gives a talk or presentation; this can attract prospects, facilitate sales opportunities and yield instant results- something that will get senior managements’ attention.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

SEPTEMBER 14, 2017

Or send me an expensive present. Podcasts, webinars, whitepapers, speaking opportunities, all of the above! WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Email is always good: ann@marketingprofs.com. That always breaks through. I’m kidding. Email is fine.). The post Interview with Ann Handley appeared first on onalytica.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

APRIL 11, 2016

Third in the series was The Opportunity: “Banking’ the Two Billion Unbanked hosted by The Bill and Melinda Gates Foundation which saw a rich discussion of how and why the 2 billion unbanked people of the world present the greatest opportunity for growth and innovation in FinTech today.

Conference 100

Conference Class Impressions Social Media 100

Onalytica B2B

NOVEMBER 24, 2016

December means the wrapping up of yet another year, not just the presents under our Christmas trees. This goes back to my first tip; offering them something they’re genuinely interested in will be far more effective than offering something pointless for the sake of giving. THAT’S A WRAP!

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

SEPTEMBER 12, 2017

When presented with the question of identifying your target audiences, you will likely hear a number of differing opinions on whether to use some sort of technology or human intelligence to find and pick the right influencer. Identifying your influencers- Tech or talent?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

MARCH 1, 2017

Cold calling as a whole, regardless of who’s on each end of the phone is becoming rather old fashioned and to many, irritating; social media allows you to hold your finger on the pulse, presenting real time opportunities to engage with prospects right at the point they’re looking to buy. 3) Improve company culture.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

FEBRUARY 16, 2017

Much like writing an academic essay, content is an opportunity to demonstrate the breadth of your knowledge and really present yourself as an expert. Content is an integral component of the influencer world and therefore something you must ensure you’re not only doing, but doing well.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

OCTOBER 4, 2017

However, because of this they may not be as good at measuring and presenting their quantitative successes. These would include an increase in positive brand awareness across the industry, or the vanity metrics of shares and impressions – AKA the outputs.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

APRIL 3, 2018

To pay or not to pay: Professional influencers tend to be paid to give talks and presentations at conferences, or to write longform pieces of content such as whitepapers and ebooks. a knowledgeable and experienced content marketing influencer with 55k followers writing a white paper on content marketing strategy for a marketing agency. .

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

MAY 16, 2018

Bio: Shep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Location: Greater St. Louis Area, MO-IL, USA. Second big area is data.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

APRIL 18, 2016

“At Innovate Finance Global Summit 2015 I presented the idea of The FinTech Book – to crowdsource the best FinTech experts globally. Now a year later at #IFGS2016 our dream had become reality and we presented The FinTech Book which has reached the 6th place on Amazon’s bestseller list mid April.

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

JULY 17, 2018

I’ve presented many full day talks as well as regular one hour sessions as various events including SQL Saturdays, the annual PASS Summit and other events across the globe. Dave Ramsey has also be a big influence from a finance perspective, as well as life. I love his mindset and outlook on life. I started speaking back in 2008.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

APRIL 11, 2017

and the theme is for presenters to be genuine advocates of their sponsors. It’s this integrity that resonates with a community. One area in which this is supremely evident is in the world of podcast sponsorship. Listen to any of the leading podcasts (Serial, Criminal, etc.) For long-term influencer marketing campaigns, integrity is essential.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

APRIL 6, 2017

Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

NOVEMBER 15, 2018

Present on most social platforms with large audiences with the ability to share content and make it viral. Social Amplifiers. They normally have friends/peers in their network who will also help content become viral within a specific industry. • High Reach. • 100 Posts+ per month. • Low Post / Share Ratio.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

APRIL 19, 2018

On April 17th we hosted our third Influencer Marketing Huddle bringing together marketers from B2B, B2C and not-for-profit brands to learn how to effectively plan and implement an influencer strategy through presentations, influencer/brand panels, Q&As and practical workshop sessions. “Reach out…get a comment.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JULY 15, 2015

We see some brands and individuals being present throughout both years but most accounts are new in this list. We also analysed the B2B marketing discussion last year and this year’s analysis shows how fragmented this discussion really is.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

MAY 29, 2018

Well, I’m an in-person technical trainer, so teaching and presenting technical topics is something I love to do, as well as something with which I’ve got a lot of experience. @plavookac – Jelena Jovanovic: Web Development. thecodeness – Alexa: Software Development. HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE.

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Onalytica B2B

FEBRUARY 28, 2018

TopRank Marketing recently published a great blog listing the top 50 Social Media Marketing Influencers to Learn From in 2018 , which looked at the speakers for the SMMW18 conference and made some great recommendations on which presentations to see, who to follow online and who to set up a meeting with.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

SEPTEMBER 16, 2015

One thing I always say is: Social Media is not the Future, it’s the present.”. You wouldn’t believe how many CEOs of big companies still have no clue about the effectiveness of it and so they don’t use it to its full potential. Jan Gordon #6. CEO of Curatti. janlgordon.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

FEBRUARY 13, 2018

Bova is a highly sought after keynote speaker having delivered over 300 keynote presentations around the globe to over 300,000 people on sales transformation and business model innovation. Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

NOVEMBER 2, 2017

In amongst our two practical round table workshop sessions we had educational presentations from: Tim McLoughlin , Global Head of Social Media at Hotels.com – How Hotels.com have used influencer marketing to transform their brand perception and target millennials.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

JULY 16, 2018

You can see the slides from the presentation here. Your audience will pay less attention to the message itself while being influenced by secondary factors, such as source credibility, visual appeal, presentation, and enticements like food, sex, and humour. Jason Miller – How LinkedIn Uses LinkedIn for Marketing.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

AUGUST 30, 2017

Besides working with an amazingly talented group of digital marketing pros, Lee is also the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and has been a blogging for over 13 years at toprankblog.com.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0