Customer Experience Matrix

FEBRUARY 13, 2020

This is wrinkle that wouldn’t be present in a CDP that provided ingestion, profile creation, and access as part of one system. Services including analysis, journey orchestration, and offer management provide alternative connections between Experience Manager and the applications.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

NOVEMBER 14, 2016

Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A Both integrations were presented as first steps towards deeper relationships.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

FEBRUARY 21, 2016

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. That's all interesting, but what does it mean for my presentation? My MarTech presentation will offer some specific suggestions on how to do that. Let’s go back to Riesterer’s three-part template.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Customer Experience Matrix

MAY 17, 2016

As often happens with these presentations, putting together a coherent treatment of the topic forced me to think things through in a bit more detail than I had previously. The other thing that often happens with these presentations is I spend way too much time picking images for my slides.

Account Based Marketing 149

Account Based Marketing Conference ABM Funnel Advertising 149

Customer Experience Matrix

AUGUST 21, 2014

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

NOVEMBER 6, 2017

The system uses the score to identify the most effective items for each journey stage and to recommend which items should be presented in the future. Note that neither TrenDemon nor Adinton’s summary metric is presented as estimating incremental value.) These and other inputs are combined to generate an attribution score for each item.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

JULY 23, 2015

My own contribution will be a presentation on designing your marketing stack. I'll present a checklist for evaluating your stack design along those dimensions. - Based on one cryptic Twitter picture, they’re up to something big. This is something I’ve done for years as a consultant but it’s now an especially hot topic.

Planning 120

Planning Conference Design Paid Search Agency 120

Customer Experience Matrix

JUNE 3, 2017

At present, users have to control this manually through campaign and message rules. The system can generate presentation-ready messages or send data elements for the delivery system to transform into the published format. Multiple campaigns can connect through the same widget, which raises the possibility of conflicts.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

JUNE 22, 2016

We’ll be presenting the paper and related research in a Webinar tomorrow (Thursday) at 12:30 p.m. In one word, the solution to this problem is modularity: build an architecture that lets you replace obsolete components without stopping the entire system from operating. You can download it here. Eastern time. I hope you’ll join us!

Webinar Metrics 120

Webinar Metrics Planning Paper Mobile Marketing 120

Customer Experience Matrix

DECEMBER 13, 2014

But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Complexity of data.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

AUGUST 21, 2018

This New York Times Magazine piece presents California’s privacy law as a triumph for its citizen-activist sponsor, when he in fact traded a nearly-impossible-to change referendum for a law that will surely be gutted before it takes effect in 2020.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

MARCH 4, 2018

The Customer Data Platform Institute will be launching its European branch later this month with a series of presentations in London, Amsterdam and Hamburg. headquarters, and some of U.S.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Customer Experience Matrix

NOVEMBER 3, 2018

I’ve presented three different types of CDPs but hope the differences in what they do and which you’d want are fairly clear.** The result is that a company might buy one CDP for its database features and have it send a unified feed into a second CDP for analytics and/or personalization. Are you still with me?

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

JUNE 4, 2014

So it''s correct that results ultimately depend on users rather than technology, but not in the simplistic way this is often presented. And if you really care about marketing automation success, tilt the odds in your favor by buying the full report. __ * I really struggled to find the best way to present this data.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

DECEMBER 13, 2013

Eastern time on Wednesday, December 18 and register for the Webinar I’m co-presenting with RedPoint Global on Customer Data Platforms. Let’s face it: no real work will get done next week, what with all the holiday parties and caroling and so forth. So you might as well set aside 2:00 to 3:00 p.m.

Webinar Metrics 120

Webinar Metrics Marketing Conversion 120

Customer Experience Matrix

MARCH 24, 2016

Attendees I spoke with were uniformly pleased with the quality of the presentations. We could have a speech recognition vendor listen to the presentations and score them for buzzword bingo. To encourage input from the larger community, I’m posting it publicly on this blog. You’re welcome. Just a thought. Or let’s get really high tech.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

DECEMBER 19, 2017

If we allow that a deployed CDP could be present in companies where one customer-facing system does almost everything or the customer facing systems are connected to marketing automation or CRM, then 74% of the deployed CDPs are covered.

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

Customer Experience Matrix

JULY 15, 2013

It presents these to Vocus clients with an interface that suggests a reaction but lets users decide how to reply or repost across several social channels. As with Recommendations, users are presented with a list of messages they can review and reply to individually as appropriate.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

JULY 3, 2014

Rotating banners on the company Web site position StrongView as a “product platform” and “marketing cloud” as well as mentioning “cross-channel lifecycle marketing”, “present tense marketing”, “true one-to-one communication” and “the first customer insight solution supporting unlimited cross-channel interaction data”.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 18, 2018

If execution isn’t an option, an analytical project can still be valuable if it presents information that wasn’t previously available. This may mean combining data that was previously kept separate, reformatting data couldn’t be analyzed in its original form, or simply pulling data from an inaccessible system into an accessible database.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

JUNE 27, 2014

Reports also show which categories of data are contributing the most to the scoring models: this is more information than some systems provide and is presented quite understandably. At present, Fliptop only sends scores to other systems. Clients can adjust the breakpoints to create custom performance ranges.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

SEPTEMBER 30, 2016

These can also be done in Reltio itself, using built-in machine learning and data presentation tools to provide deep views into customers and accounts, including recommendations for products and messages. This is where the real fun begins, because that profile is now available for analysis and applications.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 29, 2012

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

Customer Experience Matrix

SEPTEMBER 30, 2014

Defining Your Marketing Technology Strategy presents a framework for coordinating your marketing systems and links to an online tool that analyzes your current situations and recommends how to improve your systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Customer Experience Matrix

MAY 21, 2015

On the other hand, Tereadata seems to have something of a blind spot regarding advertising and anonymous customers: I got mixed messages from the various Teradata presentations about whether it considers support for paid media as part of its marketing applications. Teradata itself sees its primary differentiator as analytics.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

DECEMBER 16, 2018

But I just recently saw a presentation by CDP vendor Boxever that suggested the sequence was more than random. Financial services and travel/hospitality came next, and adoption has recently spread to B2B, healthcare, education, and telco. In itself, this progression isn’t news.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

MARCH 9, 2015

The last three minutes of my MarTech Conference presentation are driving me crazy. Some will be the topic of other MarTech presentations. Now all I have to do is figure out how to cram this into three minutes of my presentation. The preceding portions cover the current state of Customer Data Platforms. Here’s what I have so far.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

MARCH 16, 2012

Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Not that I'm bragging or anything.)

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. It then presents them for manual review before being posted to a Curata Web site, which automatically adds them to appropriate indexes for future reference.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

FEBRUARY 2, 2018

The queries can run in real time if needed. That’s no different from most other CDPs, which nearly always need to extract and reformat the detailed data to make it available.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

JUNE 17, 2016

In fact, Strikedeck referred to itself as “customer success automation” in an early discussion I had with them, although they don’t seem to be using that positioning at present. If this sounds like “marketing automation for customer success managers”, that’s not a bad way to think about it.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

FEBRUARY 27, 2013

This is pretty much consistent with a presentation last week by Oracle CEO Mark Hurd, along with Payne and Oracle EVP for Product Development Thomas Kuria. Oracle’s presentation showed they understand this quite clearly, and see exactly how Eloqua contributes to a solution.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MARCH 12, 2017

It’s true that different departmental applications will probably need the CDP data to be presented slightly differently. As these examples suggest, CDP technology can support all customer-facing departments.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Customer Experience Matrix

OCTOBER 14, 2016

Its solution was to automate every step of the marketing measurement process as much as it could, using machine intelligence to identify information within new data sources, map those to a standard data model, present the results in dashboards, and uncover opportunities for improvement.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 5, 2015

I don’t know how much of Teradata’s revenue comes from its on-premise products or how many new licenses it has sold recently; based on the information presented above, the business may be shrinking. IBM and SAS are really the only other major competitors here, although Oracle and SAP are also contenders.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120