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B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. You don’t need this as much in B2C you need more of a scalable platform with a huge drip email engine, web pages and analytics. deal; more search competition=a good thing. But does the B2B need the same platform components as B2C?)