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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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Google launches AI tool for YouTube ad optimization

Martech

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

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Unlocking the Power of YouTube for Your Business: Strategies, Hacks, and Best Practices

US Data Corporation

YouTube offers an incredible platform for businesses to connect with their target audience, enhance their brand presence, and drive meaningful engagement. By implementing the strategies, hacks, and best practices discussed in this article, you can unlock the power of YouTube for your business.

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4 Best Practices for a Profitable Youtube Campaign

Matchcraft

As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. billion revenue in 2021, a 46% increase YoY 62.5

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. There are people talking about stocks or sharing best practices. Obviously, there are a lot of other platforms out there.

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What are YouTube Shorts and how to use them

Sprout Social

One of the latest features by YouTube is YouTube Shorts. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. How to make YouTube Shorts.

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