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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. I’m sure they do customer experience management work, but the few I checked don’t seem to have practices with that title. But no Customer Experience Management for Dummies.

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5 Actionable Skills to Improve Inbound Marketing Innovation

Hubspot

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. The more of these you’re practicing now, the more likely you’ll be successful in years to come. Questioning. Keep it up! Associative Thinking.

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How to Make Your Content Convert

Biznology

Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” According to Wikipedia , “…the ‘average’ American reads at a 7th or 8th grade level.” But the practice of continually improving is all about process. Write Simply.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

Customer data practices are a lot like having strong health habits. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS).

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How to Calculate Social Marketing ROI

Paul Gillin

The only reason we make these investments is that these practices are established and businesses are accustomed to them. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Of course not. A good CRM system is essential.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream.