Trade Press Services Newsletter
APRIL 4, 2024
Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. There’s no such thing as overpreparing. Consider sound quality.
SendX
AUGUST 10, 2021
Congratulations on the development of a new product! You've scaled the mammoth task of figuring out what your customers want and are now ready to present them with a solution over email. Because no other marketing channel provides premium one-on-one time the way, this medium does.
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Marketing Insider Group
NOVEMBER 21, 2023
Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. Then discover how to sell the solutions to people’s needs and wants.
Buffer
SEPTEMBER 8, 2022
In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!
Act-On
NOVEMBER 15, 2023
Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. And a by-product of that alignment is information sharing.
Marketing Insider Group
MARCH 22, 2018
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group. They indicate that someone is well on the way to becoming a customer.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. Ways to practice inclusivity within design. Use Product Management Today’s webinars to earn professional development hours! This session will cover: What inclusive design is, and why it's important.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
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Because of this, selling your product or service to a government agency can be a great way to increase profits. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Which production secrets are key to transitioning webinar attendees to active sales prospects. How to produce a successful webinar that guarantees you generate higher quality leads.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.". The primary takeaway? Forrester found “only 1.2% However, organizations are fighting back - and winning.
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It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble.
Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley
However, negative feedback can offer actionable insights to build a stronger product and customer experience. Best practices for monitoring and managing online reviews. In today's, your customers will be not only your biggest advocates but also your biggest critics. 8 golden nuggets for responding to negative reviews.
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