Biznology

MARCH 15, 2016

Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. That’s why it’s easier to be a PR specialist than it is a generalist.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

NOVEMBER 7, 2016

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

APRIL 22, 2015

Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. Influencer Marketing Social Media/PR ANZ companies influencer social media social media influencer'

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

JULY 10, 2015

Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. Isentia Insights : Isentia Insights is an enterprise level media intelligence, PR measurement, and analysis services. As you can see, there are a variety of different options when it comes to monitoring your social media and PR mentions.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

MARCH 8, 2016

The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR, you’re being a pitch artist instead of a publicist. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

OCTOBER 29, 2013

There are people who own YouTube and yet have never written a word — or even uploaded a video. So from now on, you’re not wasting your time on YouTube, just as long as you’re either on your Android device or you’re logged in onto YouTube via iPhone, iPad, or the web. So, is there a benefit?

Google 80

Google Youtube Blogger Domain 80

Biznology

SEPTEMBER 23, 2013

The CEO apologized on YouTube with an equally snarky but appropriate response. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. See for yourself.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

JUNE 7, 2016

What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing , sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). Here is a free digital audit template to get you started.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

JULY 12, 2016

PR gets people and understands the value of keeping love alive. Well, while it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the inbox and the secret sauce of any successful blogger PR campaign is kindness. That’s it. No review, no editorial.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JANUARY 26, 2011

Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach. But Google isn't the only factor in this changed world.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Blogger outreach is more PR than social media (socialmedia.biz). PR Insider: 5 Most Effective Techniques for Blogger Outreach (prnewsonline.com). Related articles.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

NOVEMBER 26, 2013

Let me ask you another question, how long do you require your PR agency , your publicist, or any of your other staff work for you before you allow them to do work that benefits you and offers you value-for-value? Slider Social Media Marketing denis mcdonough Facebook jay carney public relations social media soundcloud twitter YouTube'

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

MAY 6, 2014

Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world. From Makers to Takers.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 Beautiful People Doused in Water.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Biznology

OCTOBER 13, 2017

Rather than linking to a video you post on YouTube or Instagram , upload native video content on LinkedIn using the app. When someone comments or even likes your post, be sure to acknowledge each one with a like and a return mention or comment. Use native content within LinkedIn.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

Biznology

FEBRUARY 26, 2013

That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” You’re insecure that your elaborate PR house of cards could be easily brought down by the smallest peep by someone who isn’t part of your approved-and-vetted communications team (i.e.,

Case Studies 80

Case Studies Case Study Studies Ethics 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

NOVEMBER 27, 2012

And these guys aren’t only personable and generous, they’re also engaged with top influencers on YouTube , message boards, and on blogs. And I can vouch for all these guys: Tommy Theis at Theis, Paul Giannaula at PJ, and Nate Gable at UBG. I know how this works from my days as both a shooter and as a writing teacher.

Social Media 80

Social Media Process Product Media 80

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

JANUARY 28, 2014

So, Google’s trying to get to where it wants to go, ultimately turning the Google World into a Real Names Online accountable semi-walled playground. So, Google’s trying to get to where it wants to go, ultimately turning the Google World into a Real Names Online accountable semi-walled playground.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

SEPTEMBER 4, 2015

million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. The videos that were created by those influencers as part of this Fiesta campaign generated 6.5

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

OCTOBER 15, 2018

Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Another study, this time conducted by Twitter, unveiled a thing or two about brand favourability. It showed that live streaming an event can actually lead to an increase of 63% in regard to favourability.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

JULY 24, 2012

Advertising and PR has earned its reputation by constantly buying into better and better anti-radar and radio-jamming technology and not enough on proper diplomacy and diplomatic channels, that’s for sure.

A/B testing 80

A/B testing Communities Work Management Word of Mouth 80

Biznology

OCTOBER 16, 2017

Just as blogs let individuals add new writings to publishing, and YouTube let people add new videos to media, new “constructed realities” will let anyone add new realities to the world. Each “constructed reality” adds new ways to transform the world one vision at a time.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

MARCH 21, 2017

’ in response to last week’s post, The Implications for PR if Twitter Goes Away : @chrisabraham Great piece. a-month, I also haven’t put any energy into developing my YouTube channel. Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’

Adsense 138

Adsense Social Media Paid Search Agency Ads 138

Biznology

DECEMBER 30, 2014

Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). DC PR Flacks are always hosting something in my town. Do YouTube (for free). You want to treat your YouTube Channel like you would your blog.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

MAY 16, 2017

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software. This is all about discovery and engagement, this is all about outreach and association.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

AUGUST 2, 2016

Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Top YouTubers are Proper Celebrities. Maryanne Conlin. Exciting, right?

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest.

Google 123

Google Press Domain Marketing Management 123

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. That’s why seasoned PR and sales people are so valuable: they know everyone — and the people they don’t know often know of them by their reputation.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

FEBRUARY 18, 2014

In the last six months, Google has made a lot of progress bringing us all in from the cold: from YouTube , from Google Search , from Picasa, Gmail, Google Apps for Business, Android phones, Google Play, Google Maps, Google Drive, Google Calendar, Blogger, Google Hangout (née Google Talk), Orkut, and even Google Groups. Resistance is futile.

Google 80

Google Lead Scoring Lead Ranking Leads 80