Biznology

FEBRUARY 13, 2017

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. That rule is that volume wins.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Sword and the Script | B2B

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Sword and the Script Media can help with B2B marketing, PR and social media. I think we don’t respect consumers’ time.” Why does this happen? >>> Need an extra pair of hands?

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. What does this mean? Not sure where to begin?

PR 150

PR Social Media Studies Media 150

Oktopost

APRIL 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your strategy. It takes time and consistency. But in real life, things are never that simple.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Webbiquity

OCTOBER 22, 2020

If you want to share your expertise but you aren’t an excellent writer, consider outsourcing the writing, podcasting, or if video is more your thing… Launch a YouTube channel. When in place of or as supplement to a blog, you can also market yourself through a YouTube channel. Provide guest content on other sites/channels.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Social media managers must also juggle multiple responsibilities. taking new courses and certifications for self-development.

Social Media 308

Social Media Work Management Marketing Management Media 308

Emplifi

OCTOBER 24, 2019

With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Social media has evolved into a prime storytelling tool.

Social Media 80

Social Media PR Media Public Relations 80

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Build your social currency with a robust PR strategy. But PR can speed up this process. This means if your audience is primarily on LinkedIn, go for text posts. But it’s vital to develop a strategy first.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

FEBRUARY 14, 2023

Twitter: @Ronald_vanLoon (300k followers) LinkedIn: ronald-van-loon (66k followers) YouTube: @Ronald_vanLoon (26k followers) Rana el Kaliouby Rana is deputy CEO at Smart Eye and, formerly, co-founder and CEO of Affectiva, which Smart Eye acquired. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 109

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 109

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth CPA 87

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Catch all episodes here.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Oktopost

JULY 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Have a really close relationship with PR to ensure the tone of voice and messaging is in line with the brand. Crisis communication and the importance of working closely with PR. Episode Summary. One of her biggest tips? Meet Jessica.

Communities 62

Communities Ad Building PR Youtube 62

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

PR 100

PR Marketing Management Buzz Startups 100

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Catch all episodes here. Meet Justin Levy.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Contently

OCTOBER 14, 2020

Word of mouth was crucial, so the PR firm leaked information that the lead actress was possible in relationships with both Puff Daddy and Robbie Williams. One, to capture imagination and engage an audience for a high-ticket item (like a TV), you need a concept rich enough with content, PR, and experience to earn their belief.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Navigate the Channel

MARCH 6, 2023

Here are five suggestions (and two truths) you can implement to make the most of your PR efforts: Let’s start with the truths because if you get those wrong, all the other ideas will drift aimlessly and hit or miss haphazardly. Internal communications/PR comes first. Truth #1 There is no general public. Think about it for a minute.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. It’s about a partnership.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. The marketing technology landscape is changing rapidly. But it’s so much more.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

Optinmonster

MAY 16, 2023

PR (Press Release) PR (Press Release) is a powerful off-page SEO technique that involves crafting and distributing newsworthy announcements or information about your business to media outlets and online platforms. We often share content on Facebook and Twitter that we neglect on YouTube and Instagram.

SEO 78

SEO Lead Ranking Lead Scoring Link Building 78

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Are you thinking about the Alpha Generation?

Conference 108

Conference Generation PR Peer-to-peer 108

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. You can create several different pieces of content from even one YouTube review or product demonstration. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Oktopost

DECEMBER 16, 2021

Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Social media is a critical engagement channel for almost every department from HR to Customer Service, Events and PR/Communications, and more. Want to hear more about social media from renowned marketing leaders? Meet Natalie Binns.

Social Media 62

Social Media Paid Search Agency Media Companies 62

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Nicole’s career took off from the agency world, where she started in PR and focused on healthcare IT. VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Catch all episodes here. Episode Summary. And on Spotify.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Customer Experience Matrix

APRIL 1, 2020

More social media consumption was one answer, with Facebook and Youtube heading the list. PR agency Global Results Communications just launched a COVID-19 Job Board to help people find work. Izea also predicted that influencer advertising prices would fall as more influencers post more content. UK, Australia, India, and Singapore.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. PR Strategy. A PR strategy helps marketers organize their PR endeavors and make strategic decisions around the best way to communicate.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. AI provides a lot of ingredients, but it is not a meal.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Contently

SEPTEMBER 20, 2022

Fortunately, this kind of PR disaster is one your brand can easily avoid. When the “She’s a 10 but…” meme began trending in June, for example, many brands like YouTube were eager to craft their own custom response that aligned with their brand and gave their followers a laugh: 2. Give credit where credit is due.

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

MAY 11, 2023

YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. It could indicate a PR disaster is on the horizon or has already arrived. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Sprout Social

NOVEMBER 29, 2021

Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings. Both F acebook and Youtube have introduced shoppable live video to help brands bring the televised home shopping experience into the new decade. The top 0.5%

Buy 143

Buy Brand Identity Branding eCommerce 143

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Many of them offer COVID-19 vaccinations. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194